Manager, Sports Marketing Resume Sample

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Work Experience


Manager Sports Marketing
12/2015 - PRESENT
Houston, TX
  • Demonstration of drive and energy
  • Marketing and communications passion and understanding
  • Strong and proven negotiation skills to close out player deals
  • End to end activation skills
  • Attention to detail and quality of written output
  • Time management across projects
  • Language skills (ESP, FRA, DE, POR) would be beneficial due player and other market interaction
Manager, Sports Marketing
11/2010 - 11/2015
Boston, MA
  • Identifying, recommending and securing senior and junior players at the Club, that meet the KPI’s, in keeping with the CAF process, and liaising with adidas International and UK Senior Manager Sports Marketing - Football at all time
  • Identifying, recommending and securing senior and junior players at the Club that meet the KPI’s. Undertaking this in line with the CAF process, and liaising with adidas International and UK Director Sports Marketing – Football at all time
  • Internal : brand marketing, BU, GTM, Athlete Service
  • External : players, agents, clubs, football industry network
  • Negotiate/Acquire/Evaluate assets for the category
  • Research and analyze the trend in global and competitors
  • Activate assets in unique way and manage the ROI
  • Budget management for the category (including the Opex)
  • Oversee the implementation of the Women’s UEFA Champions League contractual rights and obligations, granted by the UEFA Champions League contract (in cooperation with global marketing functions and host market)
Assistant Manager, Sports Marketing
01/2004 - 08/2010
New York, NY
  • Support the execution of SM activities included in the go-to-market plan, e.g. running events
  • Ensure timely and sufficient equipment support to Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibility
  • Manage and execute specific asset agreement, e.g. runner clubs, fitness gym …
  • Collect consolidated input regarding identification of symbols with cross area relevance
  • Support the youth program in the area with monitoring budget, product & service
  • Contribute to positive development of adidas brand image by establishing strong relationships with athletes, teams and associations in the key categories
  • Coordinate with Brand marketing/ agencies in the implementation and monitoring of advertising, promotional and PR campaigns of the key assets

Education


Graceland University - Independence Campus
2000 - 2004
Bachelor's Degree in Business Administration

Professional Skills


  • Strong Sports Marketing, PR &Communication skills
  • Builds a portfolio of partners in order to efficiently and effectively communicate with the market
  • Understanding of contract logics and negotiation dynamics
  • Recruit new and upcoming athletes and evaluate current team riders with the goal of growing and evolving the program
  • Efficient Sports Marketing spending based on 100% accuracy
  • Inputs into sports marketing strategy with Director Sports Marketing
  • Executes precisely the sports marketing strategy as it relates to the overall Marketing Plan

How to write Manager, Sports Marketing Resume

Manager, Sports Marketing role is responsible for multimedia, events, training, integration, database, purchasing, design, research, digital, travel.
To write great resume for manager, sports marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Manager, Sports Marketing Resume

The section contact information is important in your manager, sports marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Manager, Sports Marketing Resume

The section work experience is an essential part of your manager, sports marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, sports marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, sports marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Manager, Sports Marketing resume experience can include:

  • Experience working cross-functionally with groups such as Marketing, Sales, Ops and Product teams
  • Experienced in general customer service, as well as managing several projects simultaneously with key stakeholders from different functions
  • Cost effective execution of grass-root events
  • Ensure timely execution of Sports Marketing plans, including managing the approval process and sharing progress with key stakeholders
  • Assist in identifying and signing the best current and next generation players and athletes across football, running and training
  • To service Sports Marketing Assets, Partners and Federations including negotiating and maintenance of contracts

Education on a Manager, Sports Marketing Resume

Make sure to make education a priority on your manager, sports marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, sports marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Manager, Sports Marketing Resume

When listing skills on your manager, sports marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical manager, sports marketing skills:

  • Strong presentation / communication, negotiation and influencing skills
  • Previous experience working at a golf company or (soft goods)
  • IT-Skills in Outlook, PowerPoint, Word, Excel, SAP
  • Partner with Sr. Experience Manager to create Sports Marketing vision to define the role of Sports Marketing in driving long term growth and equity
  • Act as the voice of the athlete – bring athlete insights forward, and drive the authentic athlete experience into the heart of our marketing efforts
  • Design and develop annual Sports Marketing asset activation plan and calendar based on prior bonding with global

List of Typical Experience For a Manager, Sports Marketing Resume

1

Experience For Manager Sports Marketing Resume

  • Proven ability to be comfortable around elite athletes and coaches, as well as executives and leadership teams
  • Data collection skill
  • Working knowledge of the TV and digital medium
  • 25-50% travel required, including weekends, during the College Football and Basketball seasons
  • Act as liaison between players, athletes and adidas internal departments, including business units, brand activation, PR/newsroom and Trade Marketing
  • Collaborate with APAC SM, Hong Kong CtC, BA teams in developing Sports Marketing strategies in line with global and APAC strategy and direction
  • Join regular call or meeting with country/cluster BD for overall exchange of Sports Marketing activity
  • Communicate with APAC/Global Sports Marketing team to align and execute APAC Sports Marketing strategy across Taiwan
  • Collaborate with APAC SM, Taiwan CtC, BA teams in developing Sports Marketing strategies in line with global and APAC strategy and direction
2

Experience For Senior Manager Sports Marketing Resume

  • Assist in the development of building sponsorship packages across TV, Digital, Social, Print, Audio and On-Site activation platforms
  • To develop and manage contracted players and athletes seeding program
  • Align symbol usage for KA Purposes, including Trade and Comms
  • Primary adidas day-to day contact for fulfilment & servicing with NBA players
  • Collaborate with NBA Players,,Teams, League and Senior Dir. Basketball Sports Marketing to drive new areas of opportunity
3

Experience For Assistant Manager, Sports Marketing Resume

  • Management of promo stock at country level
  • To measure progress against KPIs
  • Track and monitor Club & Athlete’s performance
  • Day-to Day lead on Levi’s SF 49ers and SF Giants partnership activations
  • Manage all Levi’s Stadium Hospitality assets and programs
  • Responsible for weekly cross-functional communication within the Levi’s organization to ensure alignment and clarity of information around all sponsorship programs
4

Experience For Assistant Manager Sports Marketing Resume

  • Ensure that portfolio is activated; both to meet cross-functional requests (BAM, Omni, D2C, Internal comms) and also to proactively ensure contractual inventory is efficiently utilised to drive visibility for the brand and association with the asset
  • Create, identify, secure and contract assets and initiatives that meet the KPI’s in keeping with the CAF process
  • Support the planning and delivery of the adidas City Runs (aCR) - a new adidas-owned London mass participation event series
  • Service assets with correct and timely product and relationship needs
  • Act as the focal point of contact with the aCR delivery agency
  • Own and deliver all operational elements of the project, and support the Brand Activation function on all creative elements of the project
  • Demonstration of drive and energy, and clear self-motivator
  • Be an advocate for our core sports within the organization, and build strong internal partnerships to influence key parts of the mix (Sports Retail, product and packaging, communications, trade shows, etc)
  • Identify, build and nurture key relationships in the outdoor/ sport communities for engagement in current initiatives, and for sharing best practices for future evolution
5

Experience For Senior Manager, Sports Marketing Resume

  • Manage Sports Culture Managers and the Team Coordinator in development of strategic sports plans that ladder up to Sports Marketing objectives, and lead Sports team in planning, integration and execution of new product launches and sport-focused initiatives and programs
  • Experience in media, sales, advertising, or marketing
  • Incorporate company aspirations into marketing plans, including ways to reduce environmental impact and support our communities
  • Assist in the development of building multimedia sponsorship packages across TV, Digital, Social, Print, Audio and On-Site activation platforms
  • Runs point on sport-specific meetings with Coordinating Producers and digital/social editors
6

Experience For Senior Manager Sports Marketing International Clubs Resume

  • Assist Director with their efforts to drive sponsorship opportunities across TV and Digital platforms for their assigned properties
  • Fluency in Microsoft Powerpoint, Word, and Excel
  • Promo product orders and inventory management focused on adidas Golf efforts at the AJGA, college and LPGA Tour levels
  • Work directly with AJGA counterpart to ensure best-in-class service model required by adidas Golf National Sponsorship of the AJGA
  • Work directly with adidas Golf elite college programs to provide best adidas Golf products and service possible
7

Experience For Assistant Manager Sports Marketing, Soccer Resume

  • Travel approximately 10 times annually to service and foster relationships with AJGA, adidas Golf college programs and adidas Golf contracted LPGA Tour athletes
  • Work closely with adidas Golf Sports Marketing Field Service Manager to learn best practices when servicing our elite athletes on the global tours
  • Share professional knowledge and reports of the industry landscape to improve cross functional teams’ understanding of the broader sporting landscape in the GCC
  • Provide input into local marketing strategy based on global guidelines and regional insights
  • Recommend and participate in the planning for future adidas projects and partnerships
  • Work closely with the Senior Manager of Brand Activation to develop and leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels
8

Experience For Manager Sports Marketing, Soccer Resume

  • Responsible for management of Global Sports Marketing Budget and monitoring Sports Marketing financials (costs, return of investment, planning)
  • Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy
  • Take part in promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances
  • GCC Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, SOV and brand sentiment)
  • Growth of Performance Categories Market Share within the GCC
  • EM Net Sales, Category growth, FPST and DTC/E-com traffic
  • Ensure on-time and accurate maintenance of AMS database
  • Establish best practices and standards for contract negotiation, inventory management, decision-making processes, maximizing commercial opportunities utilizing rights within the contract & establish future strategic opportunities
  • Sport Marketing spend within guidelines
9

Experience For Senior Manager Sports Marketing, Running Resume

  • Sport Marketing Inventory management
  • Support the definition of promotion product strategy for associations/unions/athletes in collaboration with the teams of the certain BU’s
  • Report from successes/doubts of future BU improvements
  • Be the contact point in relation to associations/unions/athletes for issues from service and service connected departments in collaboration with the Senior Manager
  • Collaboration with the most important departments (e.g. PRS, product, SMSU, CtC-team, global communications, PR)
10

Experience For Associate Manager, Sports Marketing Resume

  • Coordination of the complete associations/unions/athletes projects and handling of the prognoses, orders, deliveries, etc. for all events of associations/unions/athletes
  • Coordination of the whole Kit/product approval process with the competition department of associations/unions/athletes pursuant to the associations/unions/athletes equipment rules
  • Coordination of the complete licensed product and related communication approval process
  • Definition and execution of the yearly associations/unions/athletes activation plans (including licensed product strategy, retail, implementation, global brand and communication concept and B2B) considering the middle and long term vision of the adidas brand
  • Act as contact point in relation to associations/unions/athletes sponsor families (Coca Cola, Mc Donalds…)

List of Typical Skills For a Manager, Sports Marketing Resume

1

Skills For Manager Sports Marketing Resume

  • Experience in marketing required
  • Develop and consolidate Hong Kong Sports Marketing portfolio strategy & MWB plan
  • Driving the Brand Communication Strategy in close alignment with Global and Local Brand Communications
  • Extensive knowledge of football, running, training and GCC sporting landscape
  • Set Sports Marketing target setting and monitoring of strategy implementation
  • Assist the Events Manager on developing and executing MLS event plans
2

Skills For Senior Manager Sports Marketing Resume

  • Assist in identifying and signing the best current and next generation athletes and culturally relevant influencers in surf, bmx, snow, music, art, etc
  • Create cross category marketing opportunities within adidas for assets to be involved in, e.g. Women’s, training, outdoor, etc.,
  • Lift up to 50lbs with support, carrying boxes, shipping, etc
  • Develop and implement all events also using the Sports Marketing partners
  • Assist the Sports Marketing Director with all marketing efforts aimed at Levi’s Sports Collections
  • Drive ongoing evolution of Sports Marketing strategy to support one and five-year brand objectives
  • Develop and evolve strategies for elements of the sports marketing mix (athlete sponsorship, event marketing, content, etc)
  • Communicate with Global Sports Marketing team to align and execute APAC Sports Marketing strategy across Hong Kong
  • Collaborate with APAC BM, BA, BU heads in developing the APAC Sports Marketing strategies in line with global and country/cluster strategy and direction
3

Skills For Assistant Manager, Sports Marketing Resume

  • Join regular call or meeting with country/cluster BD or BA head for overall exchange of APAC Sports Marketing activity
  • Manage all running marketing budgets to budget; MWB, GOK and T&E
  • Communicate with APAC/Global Sports Marketing team to align and execute APAC Sports Marketing strategy across Hong Kong
  • Strategically utilize our sponsored assets and events with marketing communication support to associate with our brand and products
  • Ensure product integration of assets into key Brand Marketing concepts
  • Facilitate asset focused product story development, testing and development
  • Coordinate athlete travel booking and expense reimbursement
4

Skills For Assistant Manager Sports Marketing Resume

  • To develop, manage and service the adidas Global Sports Marketing Expansion Program within Action Sports
  • Comfortable spending time outdoors regardless of weather
  • Knowledge of the respective sports marketing category and active interest in the respective sports
  • Track and monitor assets’ performance results and reflect them into marketing plans to maximize future activation opportunities
  • Primary point of contact for adidas Golf LPGA Tour athletes providing them with product knowledge and current product expectations
  • Assistance of the global sports marketing function in all administrative tasks
  • Representation of the brand adidas and the respective sports marketing category in all associations/unions/athletes events
  • BU Sports Marketing leads
  • Create and fluidly manage an individual running portfolio, aligned with Global and local stakeholders, to achieve the category brand objectives
5

Skills For Senior Manager, Sports Marketing Resume

  • Leverage results on symbols and assets
  • Secure relevant and in-time asset portfolio
  • Input on local opportunities to global (e.g. next generation of players) Category & Range efficiency; in particular global range components
  • Work with MLS’ grassroots personnel to implement strategy on an annual basis
  • Maintain regular communication with sales force and key accounts and develop strategic plans
  • Manages product and service plans and leads team to provide best service to assets
  • Develops specific programs to activate our assets and to drive the brand
  • Key contact for all product related issues, solving problems on product and act as HQ SM contact for all other internal departments in communication with athletes and managers
  • Above average computer skills including knowledge of Microsoft Office Suite
6

Skills For Senior Manager Sports Marketing International Clubs Resume

  • Past experience competing at an elite level in college athletics
  • Excellent track record of success and Sports Marketing knowledge
  • Proven team player with “can do” attitude
  • Self-motivated and independent thinker who maintains team structure and priorities
  • Good knowledge of the relevant internal and external processes
  • Ensure timely delivery of product as per the contract
7

Skills For Assistant Manager Sports Marketing, Soccer Resume

  • Manage all contracted and potential athletes globally
  • Share professional knowledge and reports of the industry landscape and to improve cross functional teams’ understanding of the broader action sports landscape
  • Work closely with the Digital Marketing and Brand Marketing teams to develop and leverage athlete and ambassador opportunities across ‘Athlete-Owned’ Social Media platforms
  • Manage budget and planning
  • Lead annual strategic planning for International Clubs / Assets within the Chinese market
  • Capable of basic order entry within SAP and willingness to learn SAP best practices
  • Creation and implementation of a mutually agreed local strategic asset plan (based on the global plan) that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
8

Skills For Manager Sports Marketing, Soccer Resume

  • Local dedicated adidas contact, and main local relationship manager for A clubs
  • Ensure full alignment with all relevant functions and departments on a Global and Local level including but not limited to: local entities and sales forces, business units, and all other relevant stakeholders
  • Ensure proper implementation of the Global Brand Communication Strategy in the local market and use of contractual rights, such as seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc)
  • Responsible for the effective application / implementation of contractual rights granted by the A clubs on the local level
  • Develop a mid / long term strategic business plan for A clubs in the local market in close cooperation with the Global Asset Directors/Senior Managers that provides all business functions / adidas network with tangible set direction from which to activate and commercialize the association on a local level
9

Skills For Senior Manager Sports Marketing, Running Resume

  • Drive, steer and implement seasonal local marketing plans for the asset which deliver towards the overall strategic plan in partnership with key business functions / the Club, including
  • Effectively manage and implement the budgets
  • Experience or knowledge of college sports landscape
  • Experience or knowledge of league sports landscape
  • Drive Commercial / Product Marketing Strategy for all A clubs products including local B2B
  • Constant tracking and analysis of the A club local business, working with key business functions on contingency plans as required
10

Skills For Associate Manager, Sports Marketing Resume

  • Ensure premium service while Assets are within China (tours, local extensions, etc.)
  • Work with both Global and Chinese organizations to align to wider SBP documents
  • Loyal to the adidas Brand
  • Work is primarily in an office environment, with occasional travel to Bristol and in-season event travel
  • General knowledge of sports landscape
  • Work is primarily in an office environment, with occasional travel to Bristol and minimal in-season event travel
  • Build and maintain key industry and high-profile relationships
  • Maintain close contact with the sports agencies or clubs

List of Typical Responsibilities For a Manager, Sports Marketing Resume

1

Responsibilities For Manager Sports Marketing Resume

  • Design and develop annual Sports Marketing asset activation plan and calendar based on APAC and Hong Kong Sports Marketing strategy
  • Act and support as a libero for all event projects and equipment requests of associations/unions/athletes
  • Brand image and brand awareness
  • Establish on-air design and execution of sponsored elements in coordination with ESPN CreativeWorks and ESPN Production
  • Provides mentorship and guidance to Coordinator
2

Responsibilities For Senior Manager Sports Marketing Resume

  • Develop and consolidate Hong Kong Sports Marketing portfolio strategy & MWB plan. Align with the Brand Activation Director on budget management before seeking approval from Brand Director
  • Lead in line with the company Leadership Framework principles, and the 3 C’s. Develop future talents for the organization through #mybest
  • Develop and consolidate Taiwan Sports Marketing portfolio strategy & MWB plan. Align with the Brand Activation on budget management before seeking approval from Brand Director
  • Design and develop annual Sports Marketing asset activation plan and calendar based on APAC and Taiwan Sports Marketing strategy
  • Provide service to Tier 1 Clients / Symbols / Markets in SPOMA assets or strategies
  • To control MWB assigned for the area
3

Responsibilities For Assistant Manager, Sports Marketing Resume

  • Lead & manage affiliated asset performance, budget and accountability
  • Lead regular communication with Athletes, agents and key partners to ensure all commitments are fulfilled and superior service has been provided
  • Omni-Channel Activation team
  • BU net return on sales
  • Law activation and obligation management of associations/unions/athletes
  • Support in the implementation of associations/unions/athletes events in guest markets
  • Serve as Ad Sales liaison to Production/Content teams
4

Responsibilities For Assistant Manager Sports Marketing Resume

  • Assist Associate Director/Director with their efforts to drive sponsorship opportunities across TV and Digital platforms for their assigned properties
  • Brand Activation team
  • Cluster BU CTC

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