Sports Marketing Manager Resume Sample

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Vilma Krajcik
6451 Mariano Manor,  Houston,  TX
+1 (555) 327 4485

Work Experience

Sports Marketing Manager
09/2016 - PRESENT
Detroit, MI
  • Min. 7 years progressive working experience in fast moving goods industry in a strategic function/agency experience/editorial background with emphasis on sports industry
  • Proven track record in project management and change management, preferably on a global scale
  • Unparalleled Integrity. In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
  • Prepare the Club’s GOK order in close cooperation with the responsible persons within the Club, including but not limited to the kit managers and the coaching staff and adidas UK
  • Senior Asset Manager Chelsea FC
  • Global Sports Marketing
  • Athletes, Federations, Clubs
  • Develop and implement strategies and tools for use by Sports Marketing category mangers to increase Sports Marketing assets’ brand engagement
  • Future Players, lead prospecting and creation of German Player Database. Manage the relationship and servicing of contracted athletes
Senior Sports Marketing Manager Climb
07/2014 - 07/2016
Dallas, TX
  • Future Teams, lead prospecting & relationship building
  • Work closely with the GER sales and marketing organization to develop comprehensive, integrated marketing platforms that drive sell through of seasonal & core product lines featuring teams and athletes
  • Marketing, Communications / Public Relations, Business, Sports Marketing
  • Support the planning and execution of social/grassroots/consumer and affiliate marketing programs that result in increased viewership and overall engagement with the brand, and provide project and
  • Future Players, partner with UK Teammates on prospecting and creation of UK Player Database
  • Manage the relationship and servicing of assigned athletes
  • Future Teams, partner with UK Teammates on prospecting & relationship building
Sports Marketing Manager, Nike SB
07/2010 - 01/2014
Houston, TX
  • Work closely with the UK sales and marketing organization to develop comprehensive, integrated marketing platforms that drive sell through of seasonal & core product lines featuring teams and athletes
  • Experience in golf, golf equipment and/or professional tours is required
  • Experience in related role required
  • Be a sports enthusiast with an understanding of the sports industry
  • Manage multiple projects at a time; highly organized with keen attention to detail
  • Develop system wide marketing strategy and manage its execution of Buffalo Wild Wings’ sports programs/partnerships (e.g. IMG/Learfield sports sponsorships, NCAA) including but not limited to on-location and restaurant activations, TV/radio/digital/social advertising, and in-restaurant POP
  • Lead agency relationship for activations, provide briefs to deliver on business needs through our sports partnerships
  • Collaborate with internal (e.g. brand, media, PR, social, etc.) team to ensure partnerships ladder up to the marketing and communication strategy
  • Develop a strategy and plan for local usage of sponsorship assets (i.e. NCAA) and partner with BWW local teams to ensure proper execution


Kaplan University - Council Bluffs Campus
2004 - 2009
Bachelor's Degree in Business

Professional Skills

  • Interpersonal communication skills are key, with strong writing skills and attention to detail
  • High level of technical and software aptitude including advanced skills in MS Office Suite
  • Strong understanding of Segmented/Local Restaurant Marketing programs and tactics
  • Marketing, Advertising, and/or Communications work experience/ equivalent
  • Experience working with digital and social media marketing
  • Experience developing content for marketing vehicles
  • Experience working on brand voice management for a company

How to write Sports Marketing Manager Resume

Sports Marketing Manager role is responsible for planning, research, events, travel, digital, database, retail, sponsorship, financial, marketing.
To write great resume for sports marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Sports Marketing Manager Resume

The section contact information is important in your sports marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Sports Marketing Manager Resume

The section work experience is an essential part of your sports marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous sports marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular sports marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Sports Marketing Manager resume experience can include:

  • Working with Service planner - ensure excellent service for athletes, teams and events
  • Manages the development and activation of an onsite activation experience in partnership with promotions agency
  • Experience in Marketing, preferably with a focus on sports, athletes, and consumers
  • Strong understanding of the SA sports landscape, with particular depth in Football
  • Developing seasonal product seeding initiatives in order to support local and regional marketing category objectives
  • Monitor Sports Marketing financials (costs, return of investment, planning) Including KPI’s

Education on a Sports Marketing Manager Resume

Make sure to make education a priority on your sports marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your sports marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Sports Marketing Manager Resume

When listing skills on your sports marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical sports marketing manager skills:

  • Min 2 years of experience writing copy
  • Min 2 years of experience working in a Corporate environment
  • Campus marketing experience is helpful
  • High level of specialized experience in sponsorship strategy, management, and negotiation
  • Experience in ROI Analysis
  • Fluent in English and other languages is a strong advantage

List of Typical Skills For a Sports Marketing Manager Resume


Skills For Senior Sports Marketing Manager Climb Resume

  • Manage strong personalities
  • Work experience
  • Previous experience in a restaurant, retail or multi-unit company
  • Solid knowledge/understanding of the outdoor and climbing industry required
  • Has cultural sensitivity to the country’s unique business environment and the consensus-building & decision-making processes
  • Establish product planning needs that meet functional goals regarding inventory management, profitability and process guidelines
  • Work with footwear planner/sports marketing service planner to develop product forecasts ensuring all timelines are met
  • Work independently as well as within fast-paced group setting without appreciable direction

Skills For Sports Marketing Manager Bike Resume

  • Manage and negotiate contracts, working with PSECU’s agency
  • Manages and directs sports marketing partnership/promotions agencies
  • Route promotions and communications through appropriate internal channels (i.e. legal, branding, etc.) and obtain approval as needed
  • Manage negotiation and execution of the Athlete/Ambassador/Influencer contracts. Responsibilities include ensuring annual sponsorship commitments are fulfilled
  • With assistance of VP Global Marketing, develop and manage the portfolio of AAI partners to increase brand awareness and enhance brand image
  • Collaborate with Marketing and Membership Development groups on leveraging and integrating PSECU’s sports marketing strategy and partnerships to further goals

Skills For Assistant Sports Marketing Manager Resume

  • Creation and implementation of a mutually agreed strategic asset plan that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
  • Generate/develop/discover athletes’ insights on a seasonal base, in order to contribute to the creation of stories “under the skin of sport”
  • Relevant sports industry connections, history and knowledge
  • Serve as the primary day-to-day point of contact for external sports partners
  • Develop and execute a communication strategy for radio partner assets
  • Drive creative development to support various sports partnership programs
  • Manage NCAA, IMG and Learfield approval process
  • Assess vendor partner assets and lead strategy and program/promotion development to leverage those assets
  • Assess, leverage and utilize BWW assets to mutually benefit BWW and the partner company

Skills For Sports Marketing Manager, Nike SB Resume

  • Manage a database of regional sponsorships
  • Evaluate and manage internal requests for partner asset usage
  • Work with the Insights Team to obtain market specific information, competitor information, and performance metrics to continuously innovate/improve sports partnership programs/promotions
  • Manage project progress to ensure deadlines are met
  • Manage a multi-million dollar sponsorship and activations budget
  • Contribute to the development and execution of AAI associated content to build the Mountain Hardwear brand image
  • Develop strategies to leverage AAI’s to assist with increased product sales

Skills For Sports Marketing Manager Horizontal Concepts Resume

  • Devise measurements tools to evaluate the effectiveness and ROI of AAI sponsorships. Present such findings to the VP Global Marketing and use findings as a basis for ongoing budget and program planning
  • Process donation requests, including organizing, evaluating and screening in-coming requests and presenting recommendations to the VP Global Marketing. Maintain clear records and history of relationships
  • Develop, track and manage AAI sponsorship budgets and appropriate and associated line item budgets. Includes project cost development and monitoring
  • Possess strong analytical skills and solid research capabilities with regard to compiling information on AAI’s, sponsorship opportunities, key company contacts and tracking promotional results
  • Knowledge of climbing is required
  • Forecast and manage assigned budget in support of defined sports category/athlete, including product and travel
  • Passion for the outdoors is required

Skills For Senior Sports Marketing Manager Resume

  • Ensure Strat plan is constantly updated (monthly). Monitor and follow up process ((Appropriation Request, AR, contracts, invoices, etc.) and communication with the different functions/departments (Finance, Legal, Customer Service, Mktg.)
  • Develop realistic budgets, update regularly Strat Plan tool, and work at upgrading business & financial skills
  • Maintain an intimate knowledge of the global competitive fitness landscape (i.e., relevant titles, industry trends, athletes, teams, etc.) to inform’s overall athletes and teams strategy and related projects
  • Develop a scalable player/team identification, acquisition, sponsorship, management and development program that embraces high performance to create a leading brand identity
  • Partner with’s in house digital publishing group to incorporate talent into content objectives and identify new content opportunities
  • Define clear objectives, goals and KPI’s for athletes and overall program performance, activations, community impact and media engagement
  • Build and responsibly manage detailed project plans, budgets and status updates across cross-functional teams for all athlete’s projects, competitions and activations

Skills For Senior Sports Marketing Manager, Soccer Resume

  • Prior sales in sponsorship
  • Participates in identifying and securing locations for medium complexity shows and events
  • Participates in planning medium complexity shows and events
  • Act as primary liaison for athletes to ensure full visibility and alignment across all deliverables
  • Assists with on-site execution of medium complexity shows and events
  • Implements the Shows and Events budget

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