Manager, Partner Marketing Resume Sample

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Herminio Emmerich
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Work Experience


Senior Manager, Partner Marketing
01/2018 - PRESENT
Houston, TX
  • Experience in a similar function within the advertising industry
  • Experience working with agencies and sales organizations is required
  • Deep expertise building programs across functions and organizations – the ability to influence is critical to success in this role
  • Excellent cross-functional and project management skills and attention to detail
  • Outstanding communication skills (and a love for communication), both written and verbal (proven written communication skills) with deep experience positioning to various audiences
  • Strong understanding of marketing channels (e.g., online, events) and how to leverage for greatest impact
  • Creative flair to bring fresh ideas to existing channels and programs
Manager, Partner Marketing
10/2012 - 10/2017
Philadelphia, PA
  • Assist with the development of the functional marketing requirements for product standup as required
  • Own the key metric deliverables for assigned OEM(s)
  • The partner’s GTM framework,channel and focus partners for engagement
  • Experienced partner marketing manager or other performance marketing experience
  • Being able to influence people internally to ensure they prioritize your project
  • Technical aptitude and the ability to operate and thrive in a multi-tasking, fast-paced environment
  • Strong interpersonal & presentation skills and demonstrated experience communicating with senior management
Assistant Manager, Partner Marketing
09/2005 - 08/2012
Dallas, TX
  • A professional ‘get it done’ attitude and work ethic
  • Strong organizational skills to prioritize and balance multiple priorities
  • Capable of understanding the company’s strategy and implement it within the context of the local market
  • Work with creative agencies to develop marketing and product ideas for digital experience and our partners
  • Track record of driving innovative and scalable marketing programs
  • Experience and passion for building great partner marketing programs that are unique, creative, and scalable
  • Own the partner marketing relationship with our partners in MENA markets

Education


Strayer University - Baymeadows Campus
2001 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Excellent communications skills – written and presentation – including a client friendly demeanor with strong cross-functional leadership skills
  • Comfortable in setting and delivering on priorities in a fast-paced setting; organized, creative thinker with strong problem-solving skills
  • Strong experience in consumer marketing with natural partner management and influencing skills
  • Excellent written and verbal communication, project management, negotiation and decision-making skills
  • Excellent written and oral communication skills in English and Italian is required
  • Blend the the art of consumer marketing with natural partner management and influencing skills
  • Blend the art of consumer marketing with natural partner management and influencing skills

How to write Manager, Partner Marketing Resume

Manager, Partner Marketing role is responsible for english, marketing, natural, consumer, influencing, presentation, translate, leadership, analytical, collaboration.
To write great resume for manager, partner marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Manager, Partner Marketing Resume

The section contact information is important in your manager, partner marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Manager, Partner Marketing Resume

The section work experience is an essential part of your manager, partner marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, partner marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, partner marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Manager, Partner Marketing resume experience can include:

  • Efficient and extremely detail oriented with strong written and verbal communication skills
  • Analytical skills to support measurement; ability to assess specific marketing tactics to deliver on unique objectives
  • Effectively explain strategy and higher level concepts to team, cross-functional orgs, and senior level execs
  • Natural partner engagement skills with the ability to develop rapport and translate established partner relationships to programs that impact the business
  • Natural partner engagement skills with the ability to develop trust and translate relationships into programs that impact the business
  • Marketing experience with at least 3-5 years in a partner facing marketing roles

Education on a Manager, Partner Marketing Resume

Make sure to make education a priority on your manager, partner marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, partner marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Manager, Partner Marketing Resume

When listing skills on your manager, partner marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical manager, partner marketing skills:

  • Strong proven project management skills
  • Strong influencing skills and internal collaboration and stakeholder management
  • Build strong relationships with partners to effectively execute program launches, optimizations and develop future opportunities
  • Efficient and detail oriented with strong written communication skills
  • Excellent interpersonal skills with the ability to collaborate and work cross-functionally
  • Strong communication and interpersonal skills (written/oral) in both English and Japanese

List of Typical Experience For a Manager, Partner Marketing Resume

1

Experience For Senior Manager, Partner Marketing Resume

  • Extensive knowledge and experience in Italy, in linked industries like consumer entertainment and/or gaming
  • Experience working with Entertainment properties (movies, tv series, video games, music, etc) is essential
  • Maximize the value of top priority partnerships and programs
  • Extensive knowledge and experience in Spain, in linked industries like consumer entertainment and/or gaming
  • Work closely with the business development team to provide seamless support to partners
  • Manage Netflix's brand and our studio partners' content in this often complicated space
2

Experience For Senior Manager Partner Marketing Resume

  • Activate deals by developing and launching creative partner marketing programs that advance exposure for Netflix content or the brand in a way that also benefits our partners
  • Drive integration between broader content and brand programs at Netflix and our strategic partners
  • Work closely with internal product and business development teams to identify opportunities to maximize Netflix exposure on partner marketing channels and engagement on partner devices
  • Natural partner engagement skills with the ability to develop rapport and translate established partner relationships to programs that impact the business.Experience and passion for building great partner marketing programs that are unique and scalable
  • Experience working in an environment that has internal product and business development teams in a way that embraces individual momentum rather than process driven group thinking
  • Lead the development & execution of Service Provide marketing plans in a matrix organization that includes all three of Commvault’s operating theaters: the Americas, EMEA and APAC
  • Work directly with GTM teams to develop the appropriate marketing strategy(s), subsequently reflected in the partner’s Commvault marketing plan
  • Build and execute integrated marketing plans including campaigns, sales promotions, content, events, social media, PR
  • Build, manage, execute and socialize global marketing plans for assigned alliances
3

Experience For Assistant Manager, Partner Marketing Resume

  • Basic Knowledge of Data protection, Cloud and associated technologies
  • Strong understanding of Partner Marketing levers including to / through partner campaigns, One – One, One to Many campaigns, Channel strategies and pipeline cascades
  • Work and collaborate cross-functionally with brand, design, communications, engagements, etc. to execute programs
  • Create project briefs and schedule kickoff meetings with relevant teams for program launches and optimizations
  • Results driven with the ability to analyze results/outcomes to inform strategic decisions
  • Work closely cross functionally with our business development, marketing and product teams to provide seamless support to partners and maximize Netflix exposure on partner marketing channels and engagement on partner devices
  • Manage Netflix's brand and our content in this often complicated space
  • Manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders
4

Experience For Associate Manager, Partner Marketing Resume

  • Own the content partner marketing relationship with our partners in Spain
  • Manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders.A desire to thrive in our unique culture
  • Extensive knowledge and experience in the CEE region, in linked industries like consumer entertainment and/or gaming
  • Own the content partner marketing relationship with our partners across CEE territories
  • Build thought leadership for Cars.com in the industry through content marketing, industry, and influencer outreach; guide the strategic direction of the editorial calendar, customer blog, and oversee daily management of the company’s B2B social presence
  • Develop and lead the company’s B2B email strategy and adoption of marketing automation technology; collaborate with Insights team on segmentation and Product Marketing on campaign efforts
  • Collaborate cross-functionally among teams and manage competing priorities
  • Identify opportunities for lead generation and create marketing materials – including case studies, “purple papers,” blog posts, and more – to support
  • Partner with Product Marketing to create and execute integrated communications plans around product and feature launches; lead the development of sales materials and execution across channels
5

Experience For Manager, Partner Marketing, Nick Velocity Resume

  • Work with Event Marketing team to identify trade and customer events to target with relevant product and content activation(s)
  • Identify new marketing opportunities based on customer needs, industry trends and competitive research
  • Create metrics and measurement platform to report on marketing activities and tie to business outcomes
  • Team player that is willing to roll up their sleeves and hustle daily
  • Manage B2B media budget; allocate spend to maximize exposure and business impact
  • Exceed internal/external customer/stakeholder level of satisfaction with ability to execute
  • Collaborate with clients and stakeholders across the organization to support business objectives
  • Creative problem-solver with the ability to “connect the dots” across efforts as well as the organization
6

Experience For Manager, Partner Marketing Resume

  • Lead the development & execution of Service Provide marketing plans in a matrix organization that includes all three of Commvault’s operating regions: the Americas, EMEA and APAC
  • Ensure that the appropriate marketing and enablement tools, processes and resources are available to the Service Providers in support of their growth efforts with Commvault
  • Extensive knowledge and experience within Scandinavian and Benelux markets, in linked industries like consumer entertainment and/or gaming
  • Build, manage, execute and socialize global marketing plans with regions and leadership
  • Work closely across business groups and build global marketing plans to align to business priorities (sales / pipeline / awareness / engagements) and execute for success
  • Own the content partner marketing relationship with our partners across Scandinavian and Benelux territories
7

Experience For Senior Manager, Partner Marketing Resume

  • Build and execute market to / with partner campaigns, content strategy and curate content to support the alliance GTM initiatives
  • Manage additional emerging partner alliances as allocated – building strategy and executing marketing plans to ensure successful path from emerging partner to strategic partner for the company
  • Develop integrated channel marketing programs designed to drive new lead acquisition, nurture existing prospects and drive quality channel opportunities in the Americas. This includes developing content, presenting to partners, driving channel enablement activities and executing demand generation campaigns
  • Develop program plan documents that articulate details such as program objectives, target audience, key message, program sequencing, metrics and offer details
  • Focus on programs to drive value to our top channel partners and develop programs to recruit new channel partners as necessary
  • Develop and manage communications plans and deliverables for partners to ensure consistent message delivery. Work with PR team to build quarterly editorial calendar and drive partner promotion and awareness through various mediums
  • Participate in full-cycle budget planning (in the context of marketing plans), participate in overall budgeting process, track expenses against program budget, monitor progress against goals and report on a quarterly basis. Account for under spending or overspending as it occurs within targeted partners and document its impact on marketing results
  • Identify impactful regional event and sponsorship opportunities (demo days, road shows, seminars, industry events, etc.); drive content production, regional promotion and provide logistical support
8

Experience For Senior Manager Partner Marketing Resume

  • Relevant experience in channel, demand or product marketing
  • Excellent knowledge in the area of B2B IT channel partners, lead nurturing, demand generation, integrated channel programs, channel partnership, lead process and channel marketing ROI
  • Excellent verbal and written communication skills. Confident presenter to executives
  • Demonstrated experience generating creative channel strategies that map to a business plan
  • A team player, effectively interacting with employees at all levels within the company
  • Strong understanding and interest in Lyft and competitive landscape
9

Experience For Assistant Manager, Partner Marketing Resume

  • Experience in running go to market strategy and campaigns
  • Marketing experience preferably within the software industry
  • Channel marketing experience
  • Relationship/Client management experience
  • Ability and desire to operate within a fast paced, highly matrixed organization
10

Experience For Associate Manager, Partner Marketing Resume

  • Strong team player with a positive attitude and sense of humor
  • Developing and overseeing the marketing plans for each channel organization
  • Overseeing day to day channel operations- management of Business Development Funds per partner
  • Collaborate with partner marketing creative teams to elevate the Netflix brand and introduce our content to consumers in unique and unexpected ways
  • Lead and inspire; positive attitude, team player and contributor
  • 25%+ business travel in Americas required

List of Typical Skills For a Manager, Partner Marketing Resume

1

Skills For Senior Manager, Partner Marketing Resume

  • Native level of French and excellent written and oral communication skills in English is required
  • Be a natural with their partner engagement skills, maintaining healthy relationships with key partners
  • Prioritize and drive partner marketing initiatives through excellent project management
  • Excel, Power Point (Presentation Skills)
  • Experienced in the understanding of GTM sales motions & marketing disciplines for leading cloud providers such as Amazon & Microsoft
  • Have key, demonstrable experience leading and driving partner marketing deals with other notable brands, preferably in Entertainment
  • Experience of working with industry leading Service Providers and / or leading IT organizations in a partner mkt role
2

Skills For Senior Manager Partner Marketing Resume

  • Experience working with/pitching partners, managing complex org structures, calendars, approval reviews and collaboration
  • Experienced in the understanding of OEM alliances, reseller business models and marketing disciplines
  • Experience in Supervising/managing direct reports
  • Demonstrated success in managing and completing projects at or under budget
  • Experience of working at or with industry leading Service Providers
  • Experience working with creative and integrated marketing teams
  • Experience and passion for building great content partner marketing programs that are unique and scalable
  • Extensive knowledge and experience in France in linked industries like consumer entertainment and/or gaming
3

Skills For Assistant Manager, Partner Marketing Resume

  • Partner marketing/client management experience at a brand or agency
  • Experience in outsourcing projects with Creative Team/Agency
  • Analyze program effectiveness and define strategy for maximizing results
  • Partner marketing/client management experience at a brand, media company or agency
  • Creative thinker and experience in insights and data-driven marketing
  • Consistent follow-through on projects, very organized and detail oriented, proven ability to multi-task
  • Experience working with or in the Latin America region
4

Skills For Associate Manager, Partner Marketing Resume

  • Strong professional leadership and cross group collaboration DNA
  • Bring creativity and energy for doing amazing marketing with partners
  • Working knowledge of workflow automation tools/process
  • Develop and lead the company’s sales enablement strategy, including sales communications, sales training, ongoing support, and sales engagement efforts
  • Be hands-on with the heavy lifting: take the lead on execution, collaborating with other teams to ensure partnerships are seen through to implementation
  • Collaborates with Marketing to develop and deliver integrated marketing programs and inform demand generation strategies
  • Work directly with GTM teams to develop the appropriate marketing strategy(s), subsequently reflected in the partner’s Commvault marketing plans
  • Ensure all campaigns & programs are tracked, leveraging marketing and sales automation tools, for closed loop measurement
  • Develop long view strategy for maximizing marketing value of brand and business development partnerships
5

Skills For Manager, Partner Marketing, Nick Velocity Resume

  • Identify new opportunities for leveraging Lyft or Partner assets to achieve partnership and marketing goals
  • Above average knowledge of networking, SaaS, virtualization, or other similar technology
  • Team player, willing to go the extra mile when needed, self-motivated, resourceful, takes initiative
  • Have a real passion for Entertainment Marketing
  • Maximized ROI of channel marketing development funds (MDF)
  • Own the partner marketing relationships with MVPD, ISP, CE and mobile carrier partners in Latin America
6

Skills For Manager, Partner Marketing Resume

  • Represent Latin America marketing among internal constituents in multiple orgs
  • Has managed marketing with alliance partners, ISVs, GSIs or service providers in the past
  • Establish various promotions that utilize both programming events and seasonal events
  • Influence partners to support Smithsonian Channel’s marketing efforts with limited to no additional expense
  • Own the marketing relationship with our partners in France
  • Work closely cross functionally with our business development, marketing and product teams
  • Create and execute a partner marketing strategy that aligns with the business objectives for Japan
  • Drive and own the partner marketing relationships in sync with other business teams
  • Create marketing briefs and go-to-market strategies and present to key stakeholders
7

Skills For Senior Manager, Partner Marketing Resume

  • Coordinate multi-channel marketing campaigns to acquire Hyatt Credit Cardmembers with the expectation to grow this number annually
  • In high tech marketing
  • Represent partner marketing among internal constituents on the product and business development teams
  • Create/execute partner marketing strategy in key markets in MENA
  • Has managed marketing with alliance partners, GSIs or service providers in the past
  • Launch and optimize partner marketing programs to deliver on partnership goals
  • Identify new opportunities for leveraging Lyft or Partner assets to achieve partnership goals
  • Own the content partner marketing relationship with our partners in Italy
  • Some travel required, not more than 10% of time
8

Skills For Senior Manager Partner Marketing Resume

  • Seeks information on trends that impact Teradici’s current and future business prospects
  • Navigate complex partner organizations and influence senior management, cross-functional teams
  • Provides counsel to partner’s marketing manager on marketing strategy based on business goals; makes recommendations on positioning, messaging, tactics, implementation approach
  • Exercise excellent judgment to select methods and evaluate criteria to achieve desired results
  • Quickly grasp and communicate Teradici and partner objectives and build them into campaigns
  • Expertly manage internal/external vendors and track budgets
  • Able to understand the impact of decisions on other disciplines
  • Demonstrate the ability to prioritize and drive results with the biggest partners, while still giving love to, and doing great co-marketing with smaller partners
  • Work independently with minimal direction, move fast, and make things happen, all without getting bogged down in process. It's all about impact!
9

Skills For Assistant Manager, Partner Marketing Resume

  • Help with all the heavy lifting; collaborate with and lead other teams to ensure ideas are seen through to implementation
  • Increase unique channel pipeline in order to meet revenue targets
  • Or better channel accepted lead conversion rate
  • Strong cross-team collaboration skills and ability to promote innovation through a creative collaboration process that transforms different input into one actionable output
  • Ideate, develop and launch creative programs that enhance Netflix Originals marketing campaigns and brand love, driving new member acquisition
  • Basic Knowledge of Data protection, Service Provider business / RTM<, Cloud services and associated technologies
10

Skills For Associate Manager, Partner Marketing Resume

  • Generates and shares insights through market research, keeping abreast of competition and trends. Leverages knowledge to create blog posts, papers, and presentations that develop visibility and establish credibility as an expert in outsourced payroll and adjacent services for accountants
  • Collaborates with Product teams to develop product enhancements and execute relevant and effective product marketing strategies. Develops two-way communication between SurePayroll and resellers, soliciting customer input and honing communication to existing clients
  • Manages the customer experience from sales to service, collaborating with Service teams to create customer communication and materials in order to grow business and increase retention rates
  • Excellent written and oral communication skills in English and Spanish is required
  • Manages and develops staff, prioritizes work, and continually improves performance and results with effective feedback and support

List of Typical Responsibilities For a Manager, Partner Marketing Resume

1

Responsibilities For Senior Manager, Partner Marketing Resume

  • Provide seamless and strategic support to partners and maximize Netflix exposure on their marketing channels and engagement on partner devices to create best in class launches and campaigns
  • Develop and launch partner marketing programs that compliment the consumer marketing efforts and help build our titles or the brand in a way that also benefits our partners
  • Basic analytical skills and comfort with Excel
  • Experience in a consumer marketing role with a reputable brand or agency
  • Marketing/agency/account management/project management experience
2

Responsibilities For Senior Manager Partner Marketing Resume

  • Project management of on-going marketing collateral, digital assets, and engagement campaigns
  • Manage American Express co-marketing funds globally to develop campaigns, coordinate analytics efforts and support brands
  • Organised and prepared to take initiative and work independently
  • Excel in a high context, low control environment
  • Lead program creative development, cross functional kickoffs, launch and optimization
  • Develop and communicate strategy and high level concepts to team, cross-functional orgs, and senior level executives
  • Creative thinker and experience in insights and data-driven marketing. Results driven with the ability to analyze results/outcomes to inform strategic decisions
  • Manage creative review process through internal/external stakeholders
  • Create multi-channel engagement tactics (e.g., education, promotion, etc) to increase Hyatt’s annual Cardmember spend annually
3

Responsibilities For Assistant Manager, Partner Marketing Resume

  • Manage Hyatt’s Points Purchase program to achieve loyalty program revenue, including executing marketing campaigns, assisting in negotiating contracts and utilizing vendor to enhance loyalty program benefits
  • Work collaboratively with a General Manager to launch a first-of-its-kind consumer credit product
  • Facilitate the go-to-market strategy for partnerships brokered by our Strategic Business Development team
  • Report out on key metrics to assess health of various partnerships
  • Partner with a wide-range of people inside and outside of Lyft including business development, product marketing, creative, finance, legal/compliance, and customer experience to launch, maintain and grow our programs
  • Serve as a thought leader (both internally and externally) surrounding the trends, issues and opportunities associated with FinTech partnerships and opportunities
  • Proven experience in developing the strategy to support a large scale project, gaining consensus and driving vision through to achievement of goals and objectives
4

Responsibilities For Associate Manager, Partner Marketing Resume

  • Master project manager and deadline crusher
  • Highly analytical, strategic thinker and data driven, but also a creative problem solver
  • Responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners aligned to the Partner Business Managers sales strategy
  • Implementing channel campaigns to expand market share and pursue aggressive growth targets
  • Utilize data to provide recommendations to drive product/solutions pipeline to increase market share
5

Responsibilities For Manager, Partner Marketing, Nick Velocity Resume

  • Travel 15% to 20%
  • Knowledge of Sales Automation tools (preferably SFDC)
  • Identify opportunities to utilize the device partner’s ecosystem – on device/retail/online/print/social/email/etc. – to drive app downloads and digital revenue
  • Be in constant communication with device partners, as well as understand which marketing tactics resonate with their specific audiences
  • Act as main point of contact for digital and social advertising campaigns for Smithsonian Channel’s apps (in conjunction with other members of the Consumer and Program Marketing teams)
6

Responsibilities For Manager, Partner Marketing Resume

  • Field partner requests for promotional assets
  • Track competitive digital apps/products
  • In people management
  • Owns event strategy and execution for the channel
  • Seeks to acquire knowledge in area of specialty
  • Increase channel satisfaction
  • Oversees development of sales enablement strategies, creating market-facing content and programs that drive increased sales. Collaborates with sales leaders to align sales enablement tools with processes. Leverages tools to deliver easy-to-deploy messaging for sales aligned with buying stages and designed to convert. Manages sales promotions and special incentive contests for sales teams

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