Manager Channel Marketing Resume Sample

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Lyric Abbott
85297 Monserrate Lane,  Houston, TX
+1 (555) 187 3122

Work Experience

Digital Marketing Channel Manager
11/2015 - PRESENT
Los Angeles, CA
  • Marketing experience including creative strategy, campaign management and execution
  • Proven track record of delivering strategic change and a deep understanding of managing Risk vs. Reward responsible for acquisition and customer
  • Experience of managing activity through external media and creative agencies
  • Experience of analysing data to gain insight
  • Align marketing communications to brand, segment and product
  • Understanding of direct response marketing
  • Control Governance and Risk management
  • Develop campaign strategies in owned channels that align with business and product objectives. Own campaign forecasting and performance reporting for campaigns with your team and channel managers
  • Partner with the agency teams to optimize scope and resources for maximum efficiency and quality output in line with budget and goals
Channel Partner Manager, Marketing
01/2009 - 07/2015
New York, NY
  • Optimize creative, messaging and acquisition landing pages to generate business results tied to KPI’s
  • Responsible for the flawless digital execution and delivery of customer marketing campaigns and programs in support of portfolio, product and digital engagement marketing plans
  • Execute the Global Digital Strategy in collaboration with the Sr. Manager, Digital & Channel Strategy, Marketing Managers (Global & Regional), Global Education Solutions Managers and IT project teams to assist in prioritization, needs assessment, and capabilities definition/deployment of one or more of Ethicon’s primary strategic digital channels
  • Create a digital playbook
  • Develop toolkits for regional/local market application
  • Compile, assess, and communicate global digital trends that inform our Global Digital Strategy and tactical planning as it relates to the assigned channels
  • Lead project execution for corporate digital initiatives prioritized within the Global Digital Strategy/Roadmap
  • Monitor channel activity in your channel
Card Marketing Channel Manager
11/2003 - 10/2008
Boston, MA
  • Analyze and elevate analytic benchmarks and KPIs (key performance indicators) for digital
  • Collaborate with regional partners to support regional digital/brand efforts and drive digital excellence, efficiencies and prioritized planning for adaptation at the regional/local level in alignment with strategy and roadmap
  • Reduce complexity and drive efficiency regarding digital
  • Act as a subject matter expert as needed for digital/emerging channels training/events
  • Lead the strategy, execution, day-to-day management, and reporting of multiple digital marketing campaigns for the EMEA markets
  • Manage the digital agency and monitor campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
  • Analyze campaign performance, on a daily, weekly and monthly basis; develop insights and present optimization strategies to internal stakeholders and business partners
  • Partner internal business partners to define audience targets, set performance KPIs, and establish revenue targets
  • Publish weekly, monthly and quarterly performance reports and provide an executive summary to the internal account management team and business partners


Upper Iowa University
1998 - 2003
Bachelor's Degree in Marketing

Professional Skills

  • Internet Marketing Expertise –Comprehensive internet marketing expertise including a firm grasp of latest internet industry trends, the ability to understand technical requirements and knowledge of leaders in the space
  • Strong analytical skills with demonstrated ability to draw insights from large quantities of data
  • Uses sophisticated critical thinking skills, leading others to solve complex problems and takes a broad perspective to identify innovative solutions
  • Exceptional writing, communication, presentation and influence skills are required
  • Digital marketing experience, including managing large scale paid search and paid social B2B campaigns
  • Depth of experience working in digital marketing to healthcare stakeholders for a healthcare company or agency is required
  • Five years Channel Marketing experience

How to write Manager Channel Marketing Resume

Manager Channel Marketing role is responsible for digital, research, reporting, integration, training, events, messaging, health, analysis, marketing.
To write great resume for manager channel marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Manager Channel Marketing Resume

The section contact information is important in your manager channel marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Manager Channel Marketing Resume

The section work experience is an essential part of your manager channel marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager channel marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager channel marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Manager Channel Marketing resume experience can include:

  • Develop new ways to deliver content to the front line for maximum effectiveness
  • Action-oriented who pushes self and others to achieve the best possible experience
  • Curiosity and passion about digital marketing, staying abreast of industry news, best practices and emerging trends and capabilities
  • Lead the creative development of marketing tools/advertising collateral to support departmental initiatives for the Mobile Sales Force
  • Keep current on advertising, marketing and loyalty industry standards and identify opportunities to promote the mobile sales channel
  • Adaptable qualities including learning on the fly and open to change

Education on a Manager Channel Marketing Resume

Make sure to make education a priority on your manager channel marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager channel marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Manager Channel Marketing Resume

When listing skills on your manager channel marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical manager channel marketing skills:

  • Has 10-15 years’ experience in digital marketing for a large scale brand and/or marketing agency in a team / people management capacity
  • Solid knowledge of paid search, paid social, display, and retargeting digital marketing tactics
  • Relevant digital marketing experience
  • Solid technical, business acumen and understanding to communicate with teams from various cross-functional areas
  • Five years experience managing complex, large-scale projects
  • Work with the CIBC Customer Marketing and Communications team and Brand Governance to ensure accurate branding is applied to all marketing collateral

List of Typical Skills For a Manager Channel Marketing Resume


Skills For Digital Marketing Channel Manager Resume

  • Work with cross-functional teams including web development, IT, sales ops, and acquisition marketing
  • A passion for understanding customers and keeping current with media and technology trends is required
  • Oversee the delivery of projects, one-off initiatives and customized advertising/marketing requests from sales force and the senior management
  • Be a team player and individual contributor, and willing/eager to work in a hands-on capacity with creative people are required
  • Manage the transition of current paper-based sales support and marketing tools to electronic formats

Skills For Channel Partner Manager, Marketing Resume

  • Provide support to graphic designers as needed in the development of collateral using Adobe Creative Suite programs
  • Forecasts and plans resource requirements for complex projects or initiatives
  • Makes decisions guided by policies in nonstandard situations that impact the achievement of customer, operational, or project objectives, frequently amid ambiguous circumstances that require a carefully calculated risk
  • Comprehensive understanding of the digital ecosystem and how web/mobile/social/search & e-commerce channels work together to optimize behavior, acquisition and sales is required
  • Clearly articulate recommendations and results to team members and management is required
  • The ability to collaborate successfully and build relationships with internal teams, suppliers and agencies are required
  • The ability to influence multiple stakeholders across multiple disciplines, geographies and organizational levels is required

Skills For Card Marketing Channel Manager Resume

  • High proficiency with PowerPoint and Excel and broad knowledge of campaign management systems: CMS, ad-serving (Atlas, Doubleclick), bid management (Marin), reporting/analytics and testing (Adobe)
  • Work with various stakeholders (i.e. Sales channels, Product, Corporate Marketing and Communications, Brand Governance) to develop and deliver Mobile Sales Force initiatives (requires a project management perspective)
  • Manage the execution of initiatives from inception through implementation to post analysis
  • Develop and conduct customer research - both qualitative and quantitative - to ensure understanding of the competitive landscape, customer attitudes/needs and to identify new opportunities
  • Develop analytical tools to derive key insights that drive business decisions
  • Collaborate with the Events, Communication and Sales Support teams to manage the user experience for corporate sponsored events and provide creative support for industry events, conferences, tradeshows, etc

Skills For Onsite Marketing Channel Manager Resume

  • Conduct team training sessions on technology and creative applications
  • Holds oneself accountable and always looking to improve the process and/or how we work together
  • Oversee the ad publication calendar to ensure submissions are made on time and invoices are paid in accordance with CIBC payment policy
  • Act as the final point of escalation for issues raised from the sales force or stakeholders
  • Manage the marketing budget, ensuring agency sets the appropriate budget pacing and daily budget caps; process all purchase orders and invoices, reconciling them to the budgets

Skills For Global Digital Marketing Display & SEM Channel Manager Resume

  • Partner with internal teams on creative development (banners, landing pages)
  • Oversee the partnership between LinkedIn, our digital marketing agencies, and media platforms / publishers
  • Provide performance analyses and make spend shift recommendations across all channels
  • S. or B.A. is required
  • Monitor assigned channel activity

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