Interactive Marketing Resume Sample

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Cory Roberts
38216 Mohr Pass,  Philadelphia, PA
+1 (555) 696 8436

Work Experience

Manager, Interactive Marketing
11/2015 - PRESENT
Houston, TX
  • Coordinating minor updates to with the assistance of the Digital Specialist
  • Routinely navigating/testing for improvements and presenting recommendations to Digital Specialist
  • Work with the Marketing Communications Specialist III to manage the Dealer Website Program domain listings, both enrolling and canceling dealers
  • Provide strategic guidance and leadership to the CMO and marketing team regarding all aspects of digital marketing. Develop comprehensive Digital Marketing/eCommerce Plan. Work with other departments to get feedback on programs and ensure that they understand the digital vision
  • Lead increased focus on SEO/SEM and Landing Page development. Ensure all pages have appropriate tags to improve search performance. Work with agency on SEM bidding strategy to improve page ranking and CPC
  • Work with agency and Marketing peers to develop comprehensive Social plan, editorial calendar and engagement tactics. Proactively plan but be ready to make content changes depending on consumer reaction, pertinent world events, etc
  • Plan, execute and manage engagement of A/B tests. Identify insights and create actionable landing page optimizations for best user experience. Measure and report performance of digital marketing initiatives and Social Media efforts
Interactive Marketing
12/2009 - 05/2015
Los Angeles, CA
  • Social media and SEO/Search
  • Previous, lead agency management is required
  • Experience with developing responsive, “mobile-first” websites and apps
  • Excellent communication skills (written and oral) with an ability to adapt communication style to many different audiences
  • Manage and prioritize deadlines of diverse and high-investment projects
  • Enthusiastic, innovative leader with ability to work collaboratively in a fast-paced environment
  • Interactive or online marketing experience required
Interactive Marketing Intern
01/2003 - 07/2009
Detroit, MI
  • Lead development, communication and activation of new mobile game app including push notification plan, new functionality, etc. Determine ways to increase downloads and store visits
  • Collaborate with CMO, VP Strategy and IT to determine Path to Purchase changes, A/B Tests, etc. Maximize Birthday Reservation Revenue and online gift card sales. Work to increase/maintain coupon downloads, store locations, eClub sign-ups from website, leading to increased store visits and profitability
  • Proactively onboard and manage Interactive Coordinator. Ensure projects are within budget and help set budgets and project prioritization for the year
  • Interactive or Digital professional/industry experience required
  • Google Analytics Certification desired
  • Marketing experience, 3+ years digital marketing experience required
  • Experience in Google Analytics or similar reporting system
  • Content Management System experience


Strayer University - Baymeadows Campus
1999 - 2003
Bachelor's Degree in Marketing

Professional Skills

  • Strong organizational skills, including project leadership and management skills
  • Strong writing, editingand oral communications, analytical and interpersonal skills
  • Proven leadership skills - ability to motivate a diverse range of stakeholders to quickly achieve results in a matrixed environment
  • Strong work ethic, organization skills, and extreme attention to detail
  • Demonstrated strong knowledge of Internet systems, marketing programs, and affiliate networks
  • Product management skills with a track record of implementing innovative solutions
  • Innovative, forward thinker with a demonstrated competency in strategic thinking and leadership, as well as strong abilities in relationship management

How to write Interactive Marketing Resume

Interactive Marketing role is responsible for design, leadership, reporting, research, digital, travel, audience, software, organizational, basic.
To write great resume for interactive marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Interactive Marketing Resume

The section contact information is important in your interactive marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Interactive Marketing Resume

The section work experience is an essential part of your interactive marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous interactive marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular interactive marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Interactive Marketing resume experience can include:

  • Superior written and time management organizational skills
  • Effectively persuade others to listen, commit, and act on a new approach
  • Proven ability to positively impact online performance through implementation of interactive marketing strategies
  • Demonstrated ability to work in a team setting and be highly collaborative
  • Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint
  • Some experience and/or education related to web and/or IT technologies (i.e.: SharePoint)

Education on an Interactive Marketing Resume

Make sure to make education a priority on your interactive marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your interactive marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Interactive Marketing Resume

When listing skills on your interactive marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical interactive marketing skills:

  • Experience managing multiple social media platforms for an artist or brand required, including copywriting and content creation
  • Advanced understanding of, and experience using, digital measurement and analytics tools
  • Assist with of creation of use cases, process flows, simulations/prototypes, and test cases; participate in testing and launch validation as needed
  • Some experience working with digital or technology
  • Exceptional ability to build and leverage relationships across organizational boundaries; effective in influencing change in a matrix environment
  • Experience using analytical tools and reports to enable business decisions desired

List of Typical Experience For an Interactive Marketing Resume


Experience For Manager, Interactive Marketing Resume

  • Plan and execute interactive fan activations and award voting campaigns
  • Manage content flow (including but not limited to copy, videos, photos, and audio) with artist, artist management, WMN Creative, WMN marketing teams, and 3rd party content aggregators
  • Provide direction for overall use of content throughout: website, fan-clubs, social media, 3rd party sites, etc
  • Work alongside E-Commerce team to promote sales initiatives and priority promotions via web content, email marketing, and social messaging (Album pre-sales, Holiday promotions, etc…)
  • Maintain frequent communication with WEA Artist Services team to maintain best practices in email marketing
  • Collaborate with Fan Engagement Strategist to set benchmarks and evaluate campaign performance, audience growth, and engagement
  • Educate and inform Dealer-base and Region/Zone Manager-base on current Original Equipment Manufacturer (OEM) program offerings and services to increase the value or worth of each Dealer and region/zone and to increase the conversion rate of non-enrolled Dealers to enrolled Dealers. Assist Dealers with meeting OEM’s requirements and achieve/exceed marketing goals

List of Typical Skills For an Interactive Marketing Resume


Skills For Manager, Interactive Marketing Resume

  • Be an advocate for digital – and the overarching online experience
  • Experience working with Artists and Artist Management teams is beneficial
  • Knowledge and experience of site design, usability and online media desired
  • Collecting & editing photos
  • A sample design of a simple landing page for your favourite artist (only for those applying to the Interactive Marketing internship.)
  • Ambitious individual sought who is self-starter requiring minimal direction

Skills For Director Interactive Marketing Resume

  • Create and update detailed backlogs across a variety of product capabilities, including transactions, performance and mobile app (phone and tablet)
  • Enjoy many advantages such as competitive benefits to eligible employees (including medical, dental, and vision plans)
  • Ambitious individual sought who is a self-starter requiring minimal direction
  • Provide day-to-day management of the Advisor Website program along with leading the development and execution of feature and program enhancements
  • Develop strategic plans and roadmaps for online capabilities to support business objectives, drive results and meet client needs

Skills For Senior Interactive Marketing Associate Resume

  • Analyze client feedback and monitor competitive, industry, and channel best practices for possible application to Ameriprise online capabilities
  • Determine the impact of changes and enhancements on the end user and business
  • Lead team in the delivery and operations of email, sms, push, in-app messaging, in-app messaging, beacon, sem, seo, affiliate marketing, etc. capabilities, with a focus on personalization, customer experience, scalability, analytics optimization and measurement
  • Expert-level understanding of the technology and marketplace powering today and tomorrow’s music industry
  • Competitive benefits to eligible employees (including medical, dental, and vision plans)
  • We also offer tuition reimbursement, dependent care assistance, domestic partner benefits, 401K and company paid retirement, generous paid time off, legal assistance, discounts on financial planning and more
  • Employment history within marketing
  • Work with technical vendors, including the management of requirements and delivery of online products
  • Action oriented, with the ability to juggle multiples assignments at the same time

Skills For Director, Interactive Marketing Solutions Resume

  • Knowledge of Financial Services industry, primarily practice management and business operations of financial advisors
  • Analyze business metrics and translate them into concise communications
  • Strong project management and organizational skills; ability to manage and organize multiple projects and business partner needs concurrently and thrive in an ambiguous and rapidly changing environment
  • Experience working in a digital environment
  • We also offer tuition reimbursement, dependent care assistance, domestic partner benefits, 401K and company paid retirement, generous paid time off, legal assistance, discounts on financial planning and more!
  • Five or more years of experience in digital marketing
  • Explain complex models and digital marketing concepts and analytics to senior management, functional-area leaders and other stakeholders

Skills For Interactive Marketing Analyst Resume

  • Detailed knowledge of using digital capabilities to deepen consumer engagement and action
  • Proficiency in Adobe Photoshop and Microsoft Office Suite
  • Adhere to deadlines, execute tasks, and handle multiple, diverse assignments simultaneously
  • Driven to be innovative, think outside the box, and suggest improvements within scope of work
  • Support development of strategic plans for online client experience capabilities and roadmaps to foster business objectives, drive results, meet client needs, and help ‘tell the story&#8217
  • Partner with business and technical teams across the organization to support desired enhancements to online capabilities, refine concepts and execute on key deliverables – with a focus on how clients and advisors work together online
  • Support key products and/or capabilities – individually or collectively – thru strategic roadmaps, health of asset assessments, and overall prioritization

Skills For Director, Interactive Marketing Resume

  • Collect advisor and client feedback and monitor competitive, industry, capability, and channel best practices for possible application to Ameriprise online assets
  • Support product owners from discovery and definition through implementation; ensure deliverables, timeline and budgets are met – primarily thru agile, but also waterfall methodologies
  • Assist with the creation of user stories, use cases, process flows, business/user requirements, stories, journey mapping, prototypes, and/or test cases; participate in testing and pilot/production launch validation
  • Support training, communications, and implementation related to specific online capabilities as well as the broader online client experience
  • CRM and web analytics platform experience
  • Understanding of CDN’s and tag management tools
  • Document the impact of changes and enhancements on the end users and overall business
  • Monitor key success measures and analytics

Skills For Interactive Marketing Intern Resume

  • Help with the creation of concise, logical discussion documents and presentations for multiple levels of leadership
  • Previous leadership of an interactive/digital team
  • Primary point of contact for client services team, internal stakeholders, brokers, and vendors to troubleshoot, resolve or escalate issues and questions for interactive team’s systems, programs and campaigns
  • Manage all DNS, hosting and platforms used for the brand’s digital products
  • Proficient in MS Office (i.e. Microsoft Word, Outlook, Exce, etc.)
  • Assist in researching, evaluating and recommending enhancements to the market positioning of the OEM’s products or services and internal processes and procedures

Skills For Analyst, Interactive Marketing Client Digital Resume

  • Serve as the program lead for the advisor website program at Ameriprise
  • Work closely with the Interactive Marketing team and business partners to support the implementation of strategies that drive business results and meet business partner, user, and advisor goals
  • Identify business, consumer and advisor needs, satisfaction drivers and preferences and use this information to drive innovation throughout the channel
  • Coordinate key online projects from concept through launch, ensuring that the strategic intent is met, timelines, budgets and commitments are met or exceeded and that there is exceptional communication throughout the process to team members, leaders, and stakeholders
  • Manage ROI and cost of sale metrics for online and search engine marketing and advertising opportunities. Analyze returns to ensure that revenue requirements are being met while staying within the budget. Keep Director informed of any major issues or significant changes in metrics

Skills For Manager, Interactive Marketing Technology Resume

  • Maintain understanding of current events regarding data management, programmatic media, search engine, or related industry and its affiliates. Communicate knowledge of industry landscape to Director
  • Manage and be SME within IHG’s Data Mangement Platform, Adobe Audince Manager and Match Partner LiveRamp and the relationship with external technology provider. help train internal clients on using technology
  • Responsible for generating all content for and scheduling artist/label email newsletters
  • Execute activations with digital partners including crossposting, Facebook Lives, and various social takeovers
  • Work alongside Director, Interactive Marketing to build and execute online advertising campaigns for all releases
  • Implement and identity data triggers for Dynmaic Creative Optimization tools including city related creative and event creative/content
  • Proactively search for new data sources that can assist in driving demand to IHG and its portfolio of brands

Skills For Executive VP, WW Interactive Marketing Resume

  • Responsible for building online reputation through paid and onwed channels
  • Build content and messaging calendar for all artist releases and activations
  • Administrate day-to-day content publishing around releases, videos, announcements, tour dates, or other significant events
  • Brainstorm, plan, and execute social media marketing campaigns
  • Educate artists, managers, and internal team about emerging platforms
  • Manage onboarding and content strategy for new social platforms

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