Institutional Marketing Manager Resume Sample

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Sabryna Prohaska
4879 Nathan Inlet,  New York,  NY
+1 (555) 685 0375

Work Experience

Institutional Marketing Manager
05/2018 - PRESENT
Philadelphia, PA
  • Works with Global Demand Generation for worldwide and regional development and implementation of marketing communications
  • Supervises and executes promotional campaigns, including direct response campaigns where necessary
  • Strategizes and manages promotions to support annual budget/forecast for projected sales/revenues and estimated costs
  • Develops and manages the platform marketing budget; reports on marketing activities
  • Works with the Product Strategy team to identify products and key sales attributes/descriptions and target markets to develop appropriate marketing strategies to support sales growth in each sales channel
  • Builds marketing launch plans and execution for product releases
  • Collaborates with Sales Directors to execute marketing plans that drive lead generation globally and locally
Institutional Marketing Manager for Immunology Franchise
06/2014 - 01/2018
Philadelphia, PA
  • Manages advertising and PR activity for Ovid
  • Project manages production of marketing materials (campaigns, collateral, newsletters, etc.)
  • Contributes to the planning and execution of platform updates and new product launches
  • Supports tradeshow events with programming direction for speaking engagements, presentation support, and general on-site support
  • Build plans to support SEO/SEM including analytics reporting and online advertising
  • Collaborate with GDG and creative vendors to execute high quality materials; oversee creative concepts and branding; produce interactive marketing tools for the web and conferences, including flash demos, video and other marketing/sales tools
  • Support lead generation/direct marketing campaigns via email, social media, advertising, telemarketing and direct mail
Senior Institutional Marketing Manager
06/2011 - 03/2014
Phoenix, AZ
  • Monitors and analyzes product sales performance, makings recommendations and plans to react to positive and negative trends
  • Analyzes specialized needs of strategic customers; partner internally and externally to deploy marketing actions to meet these needs
  • Contributes to sales collateral program (global)
  • Drive the creation and execution of integrated marketing campaigns aligned with broader institutional sales strategy & messaging. Typical campaigns include one or more of the following components: digital and print advertising, web, direct mail, email, webcasts, paid search, search engine optimization, and proprietary and 3rd party events
  • Partner with cross functional teams including product marketing, sales, strategy, product development, brand/advertising, compliance and legal. Work extensively with external partner agencies in developing messaging, positioning, and strategic plans
  • Help drive event and conference sponsorship strategy, planning and execution in conjunction with support from sales and the events team
  • Work with media partners, investment communications team and internal brand team to plan, build and execute on media/advertorial plans
  • Plan and execute client webcast events
  • Own New York Life website and institutional pages, oversee A/B testing, SEO optimization, reporting, and enhancements with a goal of steadily increasing user engagement and generating leads


Oglethorpe University
2007 - 2011
Bachelor's Degree in Marketing

Professional Skills

  • Strong project management skills and a deep understanding of web content and relationship marketing (direct mail and email)
  • Excellent attention to detail, organization and analytical skills
  • Experience working directly with institutional segment on marketing campaigns and programs with a proven track record of those initiatives' success
  • Good leadership skills to provide marketing leadership to editorial and sales team
  • Strong knowledge of all aspects of direct mail, e-marketing, and telemarketing, social media including testing, analysis and familiarity with production
  • 5-10 yrs of sales or marketing experience
  • Experience in one or more of project management, publication editor and/or presentation coaching

How to write Institutional Marketing Manager Resume

Institutional Marketing Manager role is responsible for events, digital, reporting, marketing, database, finance, messaging, web, health, compliance.
To write great resume for institutional marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Institutional Marketing Manager Resume

The section contact information is important in your institutional marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Institutional Marketing Manager Resume

The section work experience is an essential part of your institutional marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous institutional marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular institutional marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Institutional Marketing Manager resume experience can include:

  • Knowledge of forecasting, budgeting, and analyzing product sales
  • Customer collaboration and insights, including executing Institutional-focused ad boards for BioT products
  • US & Puerto Rico BioT supply chain coordination and planning
  • Albumin market expert, including competitive intelligence
  • Broad Institutional Portfolio marketing materials (e.g., Rave/Relevant)
  • Develop plans to further segment and improve the number of contacts and data quality of the institutional client database

Education on an Institutional Marketing Manager Resume

Make sure to make education a priority on your institutional marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your institutional marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Institutional Marketing Manager Resume

When listing skills on your institutional marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical institutional marketing manager skills:

  • Proven knowledge and ability to to develop effective and creative marketing strategies for all types of products
  • Institutional investment marketing experience – understanding of the complexities of the marketplace and selling process
  • Knowledge of creative processes and experience in evaluating promotional copy and design
  • Marketing/promotion experience preferably in business-related industry
  • Cross-functional lead for US BioT priorities with the following
  • Collaborating with HAE, Ceprotin and Alpha-1 product/program initiatives for Health Systems

List of Typical Skills For an Institutional Marketing Manager Resume


Skills For Institutional Marketing Manager for Immunology Franchise Resume

  • A real passion for the company’s mission and culture to help others
  • US Healthcare system knowledge as evidence by 3+ years in the pharmaceutical/ Biopharmaceutical industry including experience with payer/channel relations, reimbursement, finance, institutional sales/customer-facing experience, or related roles
  • Industry and investment knowledge – particularly multi-asset class institutional strategies
  • US & Puerto Rico Albumin product manager and brand strategy lead
  • Albumin PIT and GPS liaison

Skills For Senior Institutional Marketing Manager Resume

  • Cross-Franchise liaison for Institutional product access programs
  • Institutional Opex Spend Manager
  • Team subject matter expertise in EMR systems and partnerships
  • Able to work in a fast-paced dynamic environment, drive key initiatives, manage projects simultaneously and meet deadlines

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