Franchise Marketing Manager Resume Sample

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Samson Hudson
531 Greenholt Creek,  Dallas,  TX
+1 (555) 759 5932

Work Experience

Franchise Marketing Manager
02/2017 - PRESENT
Chicago, IL
  • Develop integrated franchise marketing plans across paid, owned, and partner/affiliate media
  • Manage external partner relationships from all phases of planning to post-campaign reporting
  • Analyze multiple data sources to support, implement, and report on A/B testing across creatives and targeting tactics
  • Work closely with internal teams and Media agencies by leading ongoing campaign optimization
  • Lead performance reporting and present insights across multiple levels
  • Work alongside affiliate, sponsorship, and other groups to create marketing support and opportunities
  • Influence the Franchisees’ local marketing plans to ensure they align with the global brand positioning for Old Navy
  • Oversee development of marketing messages & ensure they are tailored to meet the Franchisees’ needs in each market/region
  • Collaborate with the Brand Management marketing team and shared marketing resources to ensure franchise partners’ needs are reflected and met
Franchise Marketing Manager Norway
12/2013 - 01/2017
Houston, TX
  • Monitor, track and drive brand performance KBI’s
  • Exercise thought leadership towards the Bottler as a key contact to the bottler’s marketing director & sales directors to enable effective execution of the brand plans in the marketplace
  • Deliver volume & PBT targets while co-owing the system P&L to drive profitable system growth
  • Act as single point of contact to the Iceland bottling organisation on leading the franchise across marketing, commercial & financial agenda
  • Actively seek portfolio alignment against a system shared category vision
  • Bring central IMC plans to Icelandic bottler marketing team for local amplification including relevant local Danish plans (waters, category vision)
  • Co-own any other franchise bottler requirement to meet contract requirements such as product and package quality, waste water treatment etc
Franchise Marketing Manager Den & Ice
01/2011 - 06/2013
Dallas, TX
  • Intimate knowledge of both marketing and comms
  • Strong cross functional marketing and comms skills
  • Think in a 360 way
  • Multi task and think big picture whilst still sweating the details
  • Abilty to manage both upwards and downwards
  • Provide day-to-day marketing support for the Regis franchise system
  • First line of contact for Roosters Men’s Grooming Center and SmartStyle franchisees during Grand Opening planning and execution (handle all kick off calls, direction to franchisees regarding ad requests, which vendors to contact, grand opening checklist, etc.)
  • Assist in the execution & rollout of all national promotions and key company initiatives


Oglethorpe University
2006 - 2011
Bachelor's Degree in Marketing

Professional Skills

  • Excellent presentation skills; ability to present effectively to all levels of the organization, including senior executives
  • Strong attention to detail/proofreading skills
  • Demon Strong analytical skills required
  • Strong experience in developing plans that leverage and optimize all stages of the conversion funnel
  • Advanced skillset using Microsoft Excel and PowerPoint
  • Experience in digital marketing including managing and optimizing multi-channel campaigns
  • Experience in executing marketing strategies, national promotions and events as well as annual marketing plans

How to write Franchise Marketing Manager Resume

Franchise Marketing Manager role is responsible for travel, digital, research, reporting, printing, marketing, integration, retail, events, messaging.
To write great resume for franchise marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Franchise Marketing Manager Resume

The section contact information is important in your franchise marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Franchise Marketing Manager Resume

The section work experience is an essential part of your franchise marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous franchise marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular franchise marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Franchise Marketing Manager resume experience can include:

  • Demonstrated project management experience, including successful adherence to timeline and budget for delivery of both large and small-scale projects
  • Communicate with Brand Marketing Manager to ensure marketing plans support the company’s (and brands) overall marketing goals
  • Develop and oversee the Annual Franchise Plan for using the National Advertising Funds
  • Work cross-functionally to support key brand-level projects
  • Provide ongoing communication and consultation to Market Reps/Stakeholders on various marketing/advertising proposals, problem solving remedies, and other markets’ successes
  • Research and analyze financial, demographic and competitive factors to make recommendations in order to capitalize on market opportunities

Education on a Franchise Marketing Manager Resume

Make sure to make education a priority on your franchise marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your franchise marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Franchise Marketing Manager Resume

When listing skills on your franchise marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical franchise marketing manager skills:

  • Demonstrated success with planning, developing, and executing strategic, 360 plans
  • Provide ongoing evaluation of marketing effectiveness through sales data, promotion tracking and retail sales analysis
  • Strong aptitude on leveraging both qualitative and quantitative data to develop quick, actionable insights
  • Onboarding new franchise ownership groups on Rent-A-Center’s brand strategy, marketing strategies and what they can expect from marketing support
  • Solving for gaps in plans to deliver Business Plans
  • Manage an extensive library of marketing assets, including:Advertising campaigns and creative

List of Typical Skills For a Franchise Marketing Manager Resume


Skills For Franchise Marketing Manager Norway Resume

  • Build a solid long term plan for the Still business for Norway & Iceland
  • Drive brand elevation in the key franchise markets, looking for interesting and innovative ways to use the full 360 marketing mix with our top three partners
  • Service-oriented team player. Ability to work with and assist various internal department heads regarding marketing-related efforts
  • Deep understanding of digital marketing channels: social, display, search
  • Work with teams (internal & external) to produce results within tight timeframes across multiple projects at any one time (multitasking)
  • Communicate with vendors, printers and media representatives in relation to execution of advertising plans

Skills For Marketing Manager, Flu Franchise Resume

  • Collaboration and follow-up with agency and channel owners for inclusion of franchising in strategies as well as legal disclosures
  • Successful Partnership Management / Franchise Marketing
  • Expertise in orchestrating cross-functional teams to accomplish goals
  • “Run-thru-walls” can-do mentality. Sense of urgency and timeline to all tasks
  • Participate in and facilitate group meetings with other functional departments
  • Position requires air and overnight travel of approximately 30 – 35%

Skills For Franchise Marketing Manager Den & Ice Resume

  • Work long/weekend hours as required
  • Adobe Photoshop and/or Illustrator
  • 10-15% of time mainly within WEBU
  • Handel multi bottler responsibility (CCEP Norway and CCEP Iceland)
  • Manage the sparkling & still marketing plans and integration of plans in country and with the bottler in Norway & Iceland incl. integration of plans with local commercial strategies across the franchise unit & bottler

Skills For Wholesale & Franchise Marketing Manager Resume

  • Review and update marketing plans and reconcile DMA budgets with Directors, Regional Managers, Area Supervisors and Market Representatives on a quarterly basis; monitor Stakeholder ad funds to facilitate proper spending practices
  • Supply direction and input for national and local media buying services for the implementation of local marketing plans
  • Visit Stakeholder markets and coordinate necessary DMA (Designated Market Area) meetings
  • Plan and consult on market promotions (coupon distribution, discount offer, etc.) which include additional media value with key promotional partners
  • Work with executive management team to manage creative process
  • Work with Roosters Men’s Grooming Center and SmartStyle franchisees to fulfill various marketing requests directed to the marketing department and assist in coordinating creative development including layouts proofing and printing
  • Maintain up-to-date relationships and act as the voice of the Franchise Marketing Advisory Council, including disseminating feedback and cross-functional collaboration to address opportunities

Skills For Senior Marketing Manager, Franchise Resume

  • Support ad-hoc franchise marketing requests and management of local store marketing platform, Brand Muscle. This includes strategic, creative and messaging approval
  • Lead monthly and quarterly franchise webinars, calls and or meetings and conferences to keep franchise updated as well as gain feedback and opportunity insights
  • Fosters a culture of innovation and continuous improvement across functional areas and partners
  • Establish mutually productive and positive relationships with internal and external stakeholders
  • Create and execute 360 marketing strategies and plans for key franchise partner markets, managing day to day relationships with the partners. Plan activities across media, events and social
  • Manage press sample requests alongside PR team for Franchise markets

Skills For Franchise Marketing Manager Resume

  • Manage the day to day activity on cross regional wholesale accounts, e.g. Farfetch, Net-A-Porter, Matches etc
  • Partner with Wholesale and Franchise team in order to support the business with ad-hoc requests
  • Manage communication with internal communications for Franchise partners

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