Innovation Marketing Manager Resume Sample

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Angeline Gibson
1424 Hintz Summit,  Detroit,  MI
+1 (555) 830 5817

Work Experience

Innovation Marketing Manager
08/2016 - PRESENT
Phoenix, AZ
  • Lead and deliver global JW projects in line with overall JW strategy at agreed scale on time and in budget
  • Lead and influence cross functional project teams (Global Brand Teams, Marketing, Customer Marketing, Supply, Technical, Legal and Financial), agencies and local exec
  • Utilise the NAVIGATE & PLANVEIW process, delivering GATES on agreed timelines and compliance measures
  • Oversee the Philippines innovation and renovation pipeline for each financial year, marrying brand and portfolio plans with global innovation projects to select the right launches to meet Philippine’s growth ambitions
  • Coordinate with region Marketing teams (e.g. Latin America, Asia Pacific, Europe, etc.) to share global program strategies, learnings and assets, driving global reach for Visa’s Innovation portfolio
  • Identifies, develops & represents new consumer experiences and opportunity in close collaboration with research & engineering teams
  • Quantifies, articulates, drives and benchmarks opportunities levering primary, secondary research and user-centered design practices
  • Drives concepts to actionable pilots, plans and deliverables in support of strategy including Ford GoBIke, multimodal, shuttle offerings
Mobility Innovation Marketing Manager
05/2012 - 04/2016
Phoenix, AZ
  • Within identified target markets, leading market intelligence activities to identify specific opportunities. This includes competitive analysis, voice-of-customer, unmet needs, the current general solution space, market sizing, and basis for competition
  • Collaborating in cross-functional teams to screen and prioritize specific opportunities. This includes identifying key risks, success factors, and areas of uncertainty that guide exploration
  • Leading critical commercial (marketing side) elements of the new product and new business development. Recommend appropriate innovation approaches (internal R&D, external collaborations, in-licensing, etc.) to profitably address identified market needs
  • Work experience at or above marketing manager level with proven ability in
  • Actively participate in the 5-year strategic vision for the Innovation & Growth team, prioritizing efforts related to marketing and technology, guest experience, and new market growth
  • Compile research on target consumers, competition, macro trends, and business goals to inform the vision and subsequent roadmap
  • Lead cross-functional teams consisting of IT, Operations, Restaurant Development, Marketing, and Consumer Insights & Analytics to plan and execute innovation initiatives
  • Manage project from ideation to implementation, with clear measures of success along the way for proof of concept, market testing, and system deployment
Technology & Innovation Marketing Manager
04/2007 - 02/2012
Chicago, IL
  • Identify consumer and industry trends to generate new ideas that enhance Jack in the Box’s competitive status in the industry
  • Partner with Director of Innovation & Growth in reviewing test results, including tracking and analyzing sales and financial information, developing conclusions, and preparing reports of findings
  • Develop and lead robust marketing plans to support consumer-facing initiatives including, but not limited to, positioning statements, project briefs, communication briefs, and feedback on creative concepts and media plans
  • Related brand innovation and marketing experience, with a fundamental understanding of product development, preferably in Consumer Products, Technology, Hospitality or Retail industry
  • Strong project management skills; experience managing complex innovation, technology or marketing projects
  • Understanding of business principles beyond innovation and marketing, such as strategy development, finance, technology and operations
  • Travel 15% of the time or as business needs require
  • CONSUMER TRENDS: immerse in consumer behavior and advanced analytics to discern underlying needs, insights and desires and eventually emerging needs that represent white space for innovation
  • NEW PRODUCT DEVELOPMENT: channel creativity to build remarkable new products that meet consumer needs in a differentiated way (this involves product ideation, creative direction, product prototyping and development and eventually commercialization)


University of Phoenix - Lenexa Learning Center
2002 - 2006
Bachelor's Degree in Business

Professional Skills

  • Strong relationship building and alignment skills. Demonstrated ability to work collaboratively with GM’s, sales and marketing directors
  • Experience of marketing & innovation and can demonstrate a proven record of developing and launching innovations
  • Outstanding communication and influencing ability and effective stakeholder management skills
  • Worked in Beers/Spirits or have experience working in developing markets (desirable)
  • Marketing/Sales experience
  • Experience in a professional services or B2B environment
  • Operates with an agile, consumer-centric perspective in pursuit of new opportunity

How to write Innovation Marketing Manager Resume

Innovation Marketing Manager role is responsible for marketing, travel, research, design, retail, technology, administration, analysis, media, compliance.
To write great resume for innovation marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Innovation Marketing Manager Resume

The section contact information is important in your innovation marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Innovation Marketing Manager Resume

The section work experience is an essential part of your innovation marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous innovation marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular innovation marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Innovation Marketing Manager resume experience can include:

  • SMALL SCALE TESTING/ITERATION: develop the optimal network of retailers and in-market support to test new ideas with extreme speed and constant iteration…to prove the true winners and eliminate risk before scaling. Be an entrepreneur and own the initial sell-in, in-market performance analysis and vital decision to scale, iterate, hold or kill
  • NEW BUSINESS MODEL DEVELOPMENT: go beyond products and consumers to more fully assess the company’s assets and capabilities and find new markets to play in, new capabilities to add and how to operationalize the entrance into new markets. In short…be truly innovative by redefining how we utilize our resources to create new streams of growth
  • JOIN A TEAM: our dedicated team has some of the top talent in the industry from research and development to sourcing, engineering and agency partners. Learn to think bigger and faster in the development of new sources of growth
  • Leveraging consumer, shopper and customer insights especially in luxury segment
  • Developing consumer and customer driven strategy
  • Accesses, leverages and drives participation in technology ecosystems, partner networks

Education on an Innovation Marketing Manager Resume

Make sure to make education a priority on your innovation marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your innovation marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Innovation Marketing Manager Resume

When listing skills on your innovation marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical innovation marketing manager skills:

  • Responsible for investigating new products for the Dremel and Rotozip brand to achieve goals of sales, profit, and market share. Gain insights into new technologies, market trends, and emerging industries for potential to expand user base and drive sales growth
  • Convert product ideas into business opportunities. Identify market potential/viability of products by understanding market and user needs. Coordinate the investigation of product potential through market research and other avenues. Actively work with product managers, engineering and idea champions to ensure that products are developed
  • Proactively work with Product, Brand, and Channel team to determine fit and potential for the brand and our retail partners. Meet with distribution partners to gain early feedback regarding placement potential/strategy
  • Maintain innovation structure and process for Dremel (Organize innovation process for ideas; Fuel innovative culture within BU to drive idea generation; Manage product cue to make sure ideas are funneled and vetted
  • Developing & managing all elements of the marketing mix
  • Delivering successful projects by leading a cross-functional team

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