Group Marketing Manager Resume Sample

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Vilma Conroy
231 Walter Circles,  Chicago,  IL
+1 (555) 197 3360

Work Experience

Group Marketing Manager
09/2017 - PRESENT
Phoenix, AZ
  • Strong written and verbal communication skills, ability to articulate ideas and persuade stakeholders Superior analytical skills including experience with use of complex and diverse data sources and platforms
  • Demonstrate understanding of related aspects of marketing concepts and principles
  • Collect, analyze and interpret voice of customer (VOC) in order to define product and market requirements
  • Participate in designing market research and intelligence strategies for a product line with strategic and broad perspective
  • Drive results through developing and planning marketing programs and activities with accountability for successful completion of all project deliverables including participating in or leading cross-functional projects (e.g., product development, economic tools, evidence, market development, VOC activities) from inception to completion
  • Help develop, communicate and execute global market strategies and actionable market plans
  • Work closely with EU commercial team and management to understand and coordinate efforts
  • Effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and interpersonal skills to persuade others
  • Manages assigned budget and ensure an overall alignment to goals. Engages suppliers to further investigation and/or implementation of commercial business objectives
Group Marketing Manager, Digital
09/2011 - 05/2017
Chicago, IL
  • Directs the development of marketing programs for assigned area. Responsible for planning and implementation of product lifecycle strategies for retailers and wholesalers
  • Creates and drives strong linkage to other functional areas, business areas, and global colleagues, to ensure achievement of objectives with successful stakeholder management and effective resolution of issues. Develop and maintain strong relationships with key customers and other key external individuals
  • Train and provide ongoing coaching and performance management to support continual enhancement in overall productivity and career development of all direct reports
  • Responsibility for vision of the marketing strategy at group level
  • Monitors brand managers’ relationships with internal departments in UK, EMEA HQ & External Partners
  • Checks team’s compliance with procedures (marketing planning procedures – media briefs etc., approval processes, reporting & presentations – internal and external and MINT, etc.)
  • Passion for improving the customer experience and driving their desire to renew
Group Marketing Manager, Customer Engagement
03/2005 - 08/2011
Detroit, MI
  • Desire to create content with a purpose, targeting initial content based on data and refining with subsequent analytics to ensure impact
  • Strong working knowledge of Document Cloud products
  • Demonstrated ability to write compelling content that informs customers and influences their behavior
  • Excellent written and verbal communication skills; adept at presenting to stakeholders and executives
  • Highly collaborative, team player who is able to lead cross-functionally through influence
  • Customer marketing experience in a B2B and B2C environment
  • Contribute to expanding the Brand’s overall approach to social media


Ave Maria University
2000 - 2004
Bachelor's Degree in Marketing

Professional Skills

  • Strong prioritization and influencing skills in a cross-functional, fast-moving environment
  • Strong process creation and project management skills with proven track record of on-time goal accomplishment
  • Strong people management skills with a passion for attracting and growing talent across the Marketing Community
  • A deep understanding and experience within consumer marketing, preferably with demonstrated experience operating in complex, regulated markets / categories
  • Strong influencing/negotiation skills and the ability to work at all levels of the organization and with customers
  • Demonstrates effective communication skills and executive presence
  • Excellent presentation skills, ability to communicate and represent on executive level

How to write Group Marketing Manager Resume

Group Marketing Manager role is responsible for leadership, marketing, analytical, business, presentation, organization, travel, articulate, retail, finance.
To write great resume for group marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Group Marketing Manager Resume

The section contact information is important in your group marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Group Marketing Manager Resume

The section work experience is an essential part of your group marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous group marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular group marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Group Marketing Manager resume experience can include:

  • Results-oriented, strong decision maker with the ability to prioritize complex organizational objectives
  • Overall experience in marketing with 5+ years digital acquisition marketing experience
  • Data-driven: understands and has experience leveraging data to create delightful end-to-end marketing and product experiences
  • Effectively partner with a broad array of cross-functional teams and the US-based central marketing team to drive target growth
  • Holistic understanding of digital marketing, audience segmentation and gating; experience of aligning/executing strategy across all digital vehicles
  • Customer backed positioning and messaging delivered across the end-to-end experience (marketing and product)

Education on a Group Marketing Manager Resume

Make sure to make education a priority on your group marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your group marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Group Marketing Manager Resume

When listing skills on your group marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical group marketing manager skills:

  • Strong communication skills with the ability to effectively collaborate and influence a wide range of stakeholders
  • Leadership & Impact: Demonstrated leadership skills that resulted in broad impact across organizations
  • Solid analytical skills & business acumen
  • Outstanding cross-functional leadership and communication skills
  • Cross-selling Experience: Experience analyzing and developing cross-sell strategies and programs
  • Proven track record in orchestrating high profile, effective marketing campaigns

List of Typical Experience For a Group Marketing Manager Resume


Experience For Group Marketing Manager, Digital Resume

  • Demonstrate successful leadership skills by developing a high performing SEM team of (sr.) marketing managers
  • On marketing experience with an emphasis on crafting integrated brand campaigns as well as some P&L management experience
  • Marketing communications and/or product marketing experience
  • Experience in mobile and digital communications with an understanding of mobile behaviors and how that translates into building delightful mobile products
  • Proven success in managing high-profile programs with superb attention to detail

Experience For Steelmaking Group Marketing Manager Resume

  • Be an effective leader while demonstrating Roche’s leadership commitments
  • Translates customer/marketplace needs into critical few strategic product and marketing priorities in partnership with the product team
  • Demonstrates a track record of making data-based business decisions with credibility
  • Proven ability to define web strategies based on hypothesis, research and program goals
  • Proven ability to manage globally-distributed team members
  • Develop and refine segmentation approaches and define and monitor metrics aligned with the business’ strategic priorities
  • Demonstrated ability to work cross-functionally to develop plans, strategies and tools to maximize product sales potential
  • Pricing and business model innovation

Experience For Group Marketing Manager, Customer Engagement Resume

  • Oversee events associated with key opinion leaders and advocacy groups to help shape Baxter’s understanding of market dynamics and developing trends
  • Holds team and self accountable for generating and activating big customer insights to drive growth
  • Plays a leadership role in defining organization’s offering strategy and business model (short and long term)
  • Leads by example in expressing a distinct point of view through an active marketing community presence internally and externally
  • Maintain an understanding of the changing media and broadcast landscape, keep abreast of developments in the market
  • Create new strategies around changing market conditions’ including risk share agreements and other outcome programs that align with VBP
  • Manage overarching SEM relationship with advertising agencies & core publishers
  • Partner with creative teams to develop co-branding frameworks and specific partner branding guidelines
  • Establish and monitor leading and lagging metrics to track impact of key initiatives

Experience For Group Marketing Manager, Checking & Payments Resume

  • Design and implement Baxter’s segmentation and targeting initiatives routinely to timely maximize Baxter’s market reach and presence
  • Shape Baxter’s market presence by managing e-platform, product website, industry congress, and non-government association participation
  • Contributes to long-term product marketing strategies
  • Be aware and committed to Marketing team objectives and role within the organisation
  • Manage macro campaigns and channel marketing to ensure that they are always delivered within budget
  • Collaborate with R&D, Clinical, Market Access, Regulatory and Regional Marketing
  • Lead team of high performing marketers to craft strategy and deliver execution for internal partners

Experience For UK Group Marketing Manager Resume

  • Drive over $200+ million in revenue from QuickBooks Online Payroll including ownership of customer and revenue targets
  • Serve as a pioneer in unlocking drivers of conversion throughout the payroll funnel from acquisition and upsell, through usage and retention
  • Build insights-based messaging and a product roadmap through close collaboration with our product management teams
  • Coordinate with partners on marketing plans and execution through their channels
  • Establish deep understanding of barriers to therapy adoption across key markets
  • Translate the strategy into specific tactical plans and manage the execution within key markets in collaboration with in-region marketing
  • Develop the overall optimization strategy across EMEA for each one of Adobe’s Cloud offerings

Experience For Small Business Group Marketing Manager Resume

  • Thrive in a fast-paced, rapid-growth environment
  • Develop and lead execution of the company’s colon strategy and tactics in the marketplace
  • Develop and implement the company’s marketing activities at key surgical conferences, including symposia speakers, post graduate (PG) courses, live surgical broadcasts, and booth presence
  • Evaluates major Internet and mobile technologies and trends, exploring their potential through experimentation and execution to identify and drive growth opportunities, e.g., content marketing, HubSpot, Vine,, HootSuite, Vimeo and Tumblr
  • Actively leads and teaches across own organization
  • Understands motivation of teams and provides inspirational leadership
  • Demonstrated experience developing and giving presentations to internal and external customers including the interventional cardiology sales team, Physicians, lab staff and cardiovascular service line administrators and executives
  • Demonstrate aptitude to prioritize opportunities based on sweat: equity (financial return)

Experience For Group Marketing Manager, Lifecycle Marketing Resume

  • Experience in the international environment with knowledge of the competitive landscape of Interventional Cardiology and coronary stents
  • Create and implement a culture of effectiveness and thorough analysis
  • Value proposition development and evidence strategy
  • Build strong relationships across functions and levels to become a leader and champion of target clients initiatives across the company
  • Quickly assess and react to the dynamic environment of Interventional Cardiology and Structural Heart Valves

Experience For Group Marketing Manager, Infusion Pumps Resume

  • Demonstrated analytical aptitude, strong presentations skills, ability to develop and implement long terms plans while remaining flexible and open to rapid response and quick execution
  • Continuous customer and market insights to shape strategy and execution and influence across company stakeholders
  • Autonomous with week to week creative decisions
  • Define market development strategy and identification of key adoption barriers
  • Lead team of high performing marketers to craft strategy and deliver execution to drive a long term, sustainable and results oriented growth plan of QuickBooks ZeroPaper (inclusive of new user acquisition and retention)
  • Lead team to develop deep customer insights and market understanding (segmentation and targeting) to uncover attitudes and behaviors of prospects
  • Beyond your role, be a leader and key contributor to the broader Marketing organization and Quickbooks ZeroPaper x-functional team
  • Support Country Manager in different business meetings and present business plans and results to senior leaders (VPs, SVPs and EVPs) on regular basis
  • Deliver customer growth targets for Online Payroll, working across sales and marketing channels – including digital advertising (web, OA, social) and offline advertising (PR, TV)

Experience For Group Marketing Manager, Direct Marketing Resume

  • Drive the development and execution of the 1- and 3-year marketing strategy and plans
  • Budget Ownership: Influences budget setting and then manages budgets for QB Ecosystem sales channel team
  • Own the overall strategy for bringing customers into the QuickBooks and ProFile franchise
  • Responsible for driving demand/lead generation
  • Have a deep understanding of data to drive strategic direction
  • Manage key agency partners to create & deliver campaigns that consistently deliver against campaign communications objectives with end to end thinking

Experience For Group Marketing Manager, Asia Pacific Markets Resume

  • Actively analyze business data to generate insights and make informed decisions that drive business results
  • People Leadership: Manages a team of high performing Marketing Managers and drives results and revenue growth for numerous Quickbooks product lines, across multiple sales channels
  • Develops GTM Plans: Sets the 1-year strategy, drives the plans for delivering the outcomes for their channels, and influences the sales channel marketing group's agenda
  • Thought Leadership: Leverages broad leadership skills and insights from Sales Channel to influence the prioritization of resources and choices across the organization that have high impact on company performance. Position includes significant interaction with Directors, VPs & front-line managers
  • Marketing Leadership: Possesses in-depth knowledge of the business, customer, and channel, as well as savvy strategic and tactical marketing skills to drive aggressive growth and innovation in the Quickbooks Ecosystem and sales channels
  • Proactively Seizes Opportunities: Develops & executes on solutions to address End to End customer issues & opportunities

List of Typical Skills For a Group Marketing Manager Resume


Skills For Group Marketing Manager, Digital Resume

  • Broad skills and number of years of experiences in managing projects
  • Strong analytical skills and business acumen with the ability to uncover insights and tell a story with data
  • Strong people management skills with a passion for attracting and growing high performance teams
  • Excellent written and oral communications in French and in English, as well as presentation skills
  • Effectively lead team of marketing product managers to achieve excellent performance in upstream marketing activities and product management
  • Proven success in orchestrating high profile, effective and award-winning marketing campaigns
  • Strong strategic thinker with experience developing and executing go-to-market strategies
  • Prior commercial training and/or marketing experience required

Skills For Steelmaking Group Marketing Manager Resume

  • Proven understanding on marketing competencies and best practice and how to entrench and upskill in an organisation
  • Advanced understanding of business strategy, marketing brand and business plans, product launch strategy and support, and management skills
  • Maintain high communication with regional GMs and marketing leaders to align on required marketing skills needed to execute market strategies/initiatives
  • Relevant medical device marketing experience, surgical device experience desirable
  • Proven work experience in consumer marketing
  • Experience driving results in an environment where prioritization and creativity with small budgets and

Skills For Group Marketing Manager, Customer Engagement Resume

  • Strong cross-functional leader who makes strategic choices and adopts a collaborative approach to problem solving and prioritization
  • Prior experience in both upstream and downstream marketing
  • 3) Build/Introduce new strategic tools and automation programs to enable global marketing departments to achieve their goals more effectively
  • Advanced communication skills; able to present ideas clearly and concisely, both in writing and in person
  • Analytical skills; comfortable distilling data into actionable insights and optimization opportunities
  • Experience within the field of web marketing and user experience
  • Demonstrated leadership, evidence of outstanding performance and fast learner
  • Effectively influences across teams and across all levels (up to executives) to mobilize cross-team initiatives
  • Progressive marketing experience or equivalent work experience

Skills For Group Marketing Manager, Checking & Payments Resume

  • Demonstrated financial acumen and ability to translate this to effective business decision making
  • Excellent judgement and ability to prioritise
  • Experience with marketing using online channels (email, push notification, SMS, re-targeting)
  • Demonstrated success in solving complex problems, driving change, accelerating the growth trajectory of
  • Excellent leadership qualities, including motivating others, team building, and credibility
  • Proven track record of leading and inspiring a small team of marketing specialists
  • Deep understanding of strategies and best practices for engagement and relationship-building with proven track record of delivering results

Skills For UK Group Marketing Manager Resume

  • Oversight of day-to-day planning and execution. Prioritizes the work and makes the call with any conflicting calendar items
  • Marketing technology, and business experience preferably in digital savvy performance marketing organizations (ecommerce/ SaaS)
  • Significant full mix marketing experience across all elements of brand marketing expenditure
  • Extensive experience of working with brands who are known for their creative marketing approach
  • Significant experience of developing and managing key relationships with agencies and suppliers
  • Partner with the recruiting teams and talent acquisition leaders to understand top recruiting priorities
  • Experience with a marketing automation tool (Eloqua, Marketo, Act-On, Salesforce Marketing Cloud)
  • Demonstrated success in influencing senior leaders/decision-making in a highly complex, matrix organization
  • Experience of managing high profile brands

Skills For Small Business Group Marketing Manager Resume

  • Strong creative instinct, able to judge between ideas and defend opinion to the most challenging of stakeholders
  • Able to prioritise conflicting demands and delegate / refer up as necessary
  • Solid understanding of the prosthesis industry generally
  • Bank product marketing, 7 to 10 years of experience
  • Bank product marketing experience required
  • Experience as a Marketing Manager within Consumer Products essential
  • Experience managing multiple brands/categories essential
  • Experience in customer engagement and/or lifecycle marketing
  • Experience with various testing methodologies - A/B, multivariate

Skills For Group Marketing Manager, Lifecycle Marketing Resume

  • Experience or passion for using technology to drive business transformation
  • Medical device marketing experience
  • Experience leading marketing strategy development and cross-functional execution
  • Experience in software marketing
  • Experience as a Senior / Group Marketing Manager within FMCG essential

Skills For Group Marketing Manager, Infusion Pumps Resume

  • Experience in skincare marketing is essential
  • Experience in marketing program development, channel strategy, and digital marketing execution (5+ years)
  • Strong cross-functional leader who adopts a collaborative approach to problem solving & builds enduring partnerships
  • Strong analytical, strategic planning, risk management and organizational abilities
  • Experience with content management, search engine optimization, personalization, testing and analytics
  • Experience designing responsive/adaptive solutions for web, mobile, and tablet
  • Experience operating within an Agile development environment
  • Direct experience managing digital brand development and execution (5+ years)

Skills For Group Marketing Manager, Direct Marketing Resume

  • Experience managing cross-functional teams and/or agency (5+ years)
  • Demonstrated success driving aligned, global commercial launches to meet / exceed targets
  • Prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers
  • Bias for action and experience with rapid testing and optimization
  • Flexible team member with a positive attitude and the ability to prioritize projects
  • Strong track record of managing significant global web properties and driving online customer acquisition
  • Experience defining website information architecture, layout, and navigation in support of user-centric design strategies
  • Experience in retail, hospitality, and/or CPG industries (7+ years)
  • Proven ability to understand market barriers / needs and develop & execute strategies to drive penetration of new therapies

Skills For Group Marketing Manager, Asia Pacific Markets Resume

  • Substantial experience working with matrixed and distributed teams to deliver results in a fast-moving environment
  • Proven record of multi-tasking and ability to handle a high-pressure environment with significant timeline pressures
  • Demonstrated track record of developing brand strategies and annual brand plans that deliver sales and share growth in highly competitive categories
  • Experience and capability marketing in the digital world, i.e., social media, e-commerce, analytics, on-line
  • Previous experience of managing social media strategy and/or channels

List of Typical Responsibilities For a Group Marketing Manager Resume


Responsibilities For Group Marketing Manager, Digital Resume

  • Builds Organizational Skills: Active leader/teacher/community-builder across sales channel marketers, the broader marketing function, and SBG cross-functional teams
  • Demonstrated leadership skills and ability to influence others within a matrixed environment
  • Experience in SME engagement, Advocacy, Evidence Generation, and Market Access across key markets globally
  • Results-oriented, highly analytical, excellent ability to plan and prioritize
  • Shopping center experience required
  • Experienced in consumer-focused product and communications marketing

Responsibilities For Steelmaking Group Marketing Manager Resume

  • Proven success managing a large brand/s
  • Experience working across functional and organisation lines to deliver results
  • Oversees strategic roadmap for SEM discipline, managing prioritizations of initiatives, business objectives & goals
  • Total experience of 10+ 12 years post qualification
  • MedTech and/or healthcare industry or Technology Industry experience required

Responsibilities For Group Marketing Manager, Customer Engagement Resume

  • Proven ability to motivate and influence in a positive manner
  • Influencing the Sales strategy (through front line enablement, optimization of value-add marketing incentives, pricing, etc)
  • Deepening Customer Engagement and Accountant QuickBooks Online adoption through turn- key/dynamic marketing efforts
  • Influencing the Display, Search (PPC), SEO, Mobile and Social strategies for all Accountant digital acquisition efforts
  • 2) Create marketing training programs to teach these marketing practices year around to existing and new marketing employees globally
  • Lead development of brand guardrails for partnerships, mapping of marketing channels, and driving mix and frequency to achieve business objectives
  • Seek every opportunity to leverage resources to scale our marketing efforts (through partners, joining forces with other marketing teams at Adobe, etc.)
  • Passion for a teaching and curriculum building to advance marketing function globally

Responsibilities For Group Marketing Manager, Checking & Payments Resume

  • Design, coordinate and implement customer-need driven marketing strategies and programs for consumer checking and payments, including tactical execution
  • Participates in financial planning processes and executes research to support marketing plans and strategies. Has budget responsibility
  • Define marketing strategies and plans to successfully achieve objectives. As part of planning process, define measurements of success for each program
  • Lead team to develop deep customer insights and market understanding (segmentation and targeting) to uncover attitudes and behaviours of prospects
  • Help employees manage career development, evaluates performance and provides ongoing coaching and feedback
  • In collaboration with Marketing Strategy & Analysis, gathers customer and market insights to inform key decisions and marketing strategies
  • 1) Identify, define and structure best-in-class ISI marketing practices that are in line with our evolving commercial needs
  • Create a strategic and tactical plan for worldwide marketing employee trainings harmonized around best in class marketing practices

Responsibilities For UK Group Marketing Manager Resume

  • Visible record of discovering powerful brand insights and translating these into impactful brand plans and market execution
  • Responsible for performance management, coaching and development of high performing teams
  • Currently operating at Head or Group Manager level in A Marketing team or agency
  • Expertise in writing/editing
  • Manages product managers and/or analysts; reports to Marketing director. Manages multiple large brands, and has geographical area of focus
  • Responsible for driving Accountant demand/lead generation
  • Management of all product marketing & partner management across the entire QuickBooks and ProFile eco-system
  • Drive a cross company/ cross functional team to define the marketing technology strategy / roadmap
  • Partner with regional marketing teams to ensure the global “Voice of the Customer” is integrated into the franchise product and clinical strategies

Responsibilities For Small Business Group Marketing Manager Resume

  • Establish in-depth knowledge of CRM business environment; provide insights in the formulation of the franchise Strategic Plan and revenue forecasting
  • Track record of success leading cross-functionally and with global partners
  • Understand the corporate and regional marketing goals
  • The ability to make sound, fast, risk balanced decisions (often with varying degrees of ambiguity)
  • Leads the development and execution of a multi-channel integrated marketing programs
  • Lead team of marketing managers dedicated to each business segment
  • Tertiary qualification in Science, Engineering or Commerce, relevant postgraduate business qualifications desirable
  • Clear and concise communication, be articulate and confident in presenting
  • Challenge and development, as well as long-term advancement and succession planning

Responsibilities For Group Marketing Manager, Lifecycle Marketing Resume

  • Develop annual marketing and operational plans
  • Manages Partners: Identifies needs for external support, secures partnerships, and manages agency relationships
  • Identification of customer needs (unmet medical need, suitable comparators and competitive space) and anticipation their reaction to develop and implement Pricing Strategy
  • Manage of all Display, Search (PPC), SEO, Mobile and Social acquisition channels
  • Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term
  • Have the ability to build, lead, empower, and inspire a team of direct reports to do the best work of their lives, resulting in world-class annual employee survey scores
  • Experience in digital/mobile acquisition marketing in a B2B or B2C environment. Preference for candidates currently in the fintech, financial services, or SaaS industries
  • Provide direction & oversee design, development & implementation of SEM strategies across multiple lines of business & senior leadership across the organization

Responsibilities For Group Marketing Manager, Infusion Pumps Resume

  • Experience in all facets of global SEM management
  • Partner with analytics teams to develop customer insights based on search behaviors
  • Develop and bring to market global brand campaigns leading the creative development and media executions for all top of funnel activities and integrating across channels (TV, Social, PR, Video, Sponsorship, Community & Events)
  • Partner with the business owners & agency partners to develop and holistic integrated communications framework and strategy and define planning cycle to deliver outstanding business results
  • Manage a high performing team of marketers to execute flawlessly against communications strategy
  • Proven success in partnering, influencing and collaborating internally and externally to establish shared passion and goals as well as drive intiatiives forward. Partners include: senior leadership, product marketers, marketing channel leaders, analysts, procurement and finance to ensure shared vision and drive initiatives forward

Responsibilities For Group Marketing Manager, Direct Marketing Resume

  • Collaborate with internal and external strategic business partners to develop co-marketing strategies, ensuring they are integrated with the plans of other businesses and channels
  • Lead marketing ideation to build annual co-marketing plans and KPIs for partnerships, aligning these plans with broader Starbucks in-store/digital marketing plans
  • Advocate for partnerships across the company; how they perform, how they drive the business, future partnership opportunities (including My Starbucks Rewards customer engagement and acquisition)
  • Lead marketing communication strategy, execute and measure success of campaigns for partnership launch and sustainment
  • Work with internal business groups to develop partnership offer frameworks
  • Drive digital media innovation, thought leadership, and research to continually evolve and optimized Starbuck’s OOS activity
  • Evaluate, steward and prove the value of continued consumer engagement and digital relationships to driving business results as well as learning across the digital discipline within Starbucks

Responsibilities For Group Marketing Manager, Asia Pacific Markets Resume

  • Develop multi-year strategic plan to address barriers and grow penetration
  • Build relationships with SMEs and KOLs in key markets to help develop and support the strategy
  • Pilot / develop / share best practices across the regional teams
  • Develop foundational tools and materials to support consistent, aligned, and on-brand therapy education & communications
  • Lead/support primary and secondary market research and analyses to inform strategy
  • Serves as region and country liaison to ensure alignment with and implementation of key market development strategies
  • Commercial lead and key partner with Global Medical on global SME engagement. Support activities such as advisory boards and stakeholder education
  • Set the vision and strategy for building and growing engaged communities that lead to quality hires and retention across critical job functions: i.e. TurboTax seasonal tax experts, Data Science, Product Development

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