Generation Manager Resume Sample

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Dimitri Schneider
3638 Agustin Walks,  Boston, MA
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Work Experience


Lead Generation Manager
07/2016 - PRESENT
New York, NY
  • Distributed Generation engineering to study customer interconnection requests to meet regulatory and contractual requirements, and enable customers to participate in the generation of electricity, while ensuring the integrity of the distribution system
  • Lead the Distribution Jurisdictional PQ/R&I/Planning Section with appropriate emphasis on safety, quality, cost effectiveness, and the professional development and motivation of employees
  • Oversee and launch innovative and high impact content syndication and web seminar marketing programs
  • Devise and implement campaign testing, targeting, and segmentation to maximize lead acquisition and conversion
  • Set up execution and reporting on campaigns for lead management, lead nurturing and lead scoring
  • Work with senior management to optimize and A/B test lead nurturing programs with the goal of continuously enhancing client driven programs
  • Construct views and dashboards for all campaigns, leads, prospects on digital platforms such as Domo
  • Manage multiple programs and setups with a goal of delivering revenue and success for our clients
  • Demand generation and lead generation
Senior Manager, Demand Generation
11/2010 - 04/2016
Los Angeles, CA
  • Leadership skills and stakeholder management
  • IT and telecom market insights
  • English skills (spoken and written) and Japanese skills (spoken and written)
  • Acquiring and maintaining a working knowledge of the complete capabilities of Intelex’s service offerings
  • Reports to the Director, Demand Generation
  • BDR Team Lead and Outbound BDRs are direct reports
  • Builds and maintains relationships with cross functional teams within the organization
  • Articulate Fractal’s differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions
  • Push Fractal’s frontiers through thought leadership and innovation in prospecting and demand generation activities
Manager, Lead Generation
03/2007 - 08/2010
Detroit, MI
  • Support RFPs by offering insights into new business partner’s development prospects
  • Articulate Customer Genomics’ differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions
  • Proven understanding, development and use of buyer persona and buyer’s journey frameworks to develop campaigns that convert at each stage of the funnel
  • Staying organized and meeting tight deadlines
  • Digging into the numbers, finding their meaning and presenting them in an interesting and engaging way
  • Being data-driven in your decision making, and prioritizing tasks based on the impact they have to your colleagues globally
  • Creating processes and templates for repetitive tasks

Education


Western International University
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills


  • Possess strong presentation, negotiation and relationship building skills
  • 6-8 yrs Human Resource management experience and proven experience on recruiting
  • Inspiring, motivating and developing skills of direct reports to a higher level of performance
  • Experience in programming languages used for data analysis, automation and web scraping (skilled in using one or more of R/Python/VBA)
  • Demonstrated ability to operate in a fast-paced environment, balancing strategic and tactical responsibilities
  • Proven experience and success in digital marketing acquisition techniques
  • Experience working effectively within cross-organizational and cross-cultural teams

How to write Generation Manager Resume

Generation Manager role is responsible for english, analytical, quantitative, interpersonal, marketing, automation, integration, retail, training, database.
To write great resume for generation manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Generation Manager Resume

The section contact information is important in your generation manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Generation Manager Resume

The section work experience is an essential part of your generation manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous generation manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular generation manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Generation Manager resume experience can include:

  • Good interpersonal skills, able to work in a team environment effectively and manage virtual people networks
  • Team player with solid cross-group collaboration skills
  • Strong interpersonal/verbal communication skills; ability to interface with all levels of the organization
  • Excellent written and oral communication skills; ability to work well with sales professionals, senior managers, directors etc
  • World-class analytical and quantitative skills – passion for analyzing data and providing recommendations based off of findings
  • Natural team player with stellar interpersonal, analytical, and problem solving skills

Education on a Generation Manager Resume

Make sure to make education a priority on your generation manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your generation manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Generation Manager Resume

When listing skills on your generation manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical generation manager skills:

  • Superior organizational skills, strong project management skills and the ability to work under very tight timelines, with the appropriate sense of urgency
  • Demonstrated strong information gathering and skills for uncovering and defining deliverables, needs and outcomes
  • Strong writing skills, with experience creating content for large-scale demand generation programs
  • Strong analytical and problem-solving skills to measure marketing performance
  • Excellent organizational skills with an ability to run multiple projects simultaneously while meeting deadlines
  • Strong program management and teamwork skills

List of Typical Experience For a Generation Manager Resume

1

Experience For Lead Generation Manager Resume

  • Strong interpersonal and analytical skills and the ability to work collaboratively across organizations
  • Demonstrated highly developed written and verbal communication skills to express ideas and influence a wide audience
  • Experience in overall marketing strategy and sales opportunity assessment and prioritization
  • Prior software industry experience marketing to developers
  • Demonstrated track record and experience in a similar role
2

Experience For Senior Manager, Demand Generation Resume

  • Great communication skills with management presence
  • Impeccable English written and oral communication skills
  • Fluency in Japanese and advanced business level English written and oral communication skills (TOEIC 850+ desired)
  • Demand generation experience, with a proven track record of new customer acquisition
  • Prepare and effectively present concepts one-on-one and in group settings
  • Experience using office suite of solutions, especially spreadsheets (pivot, look ups, filtering, charting)
3

Experience For Manager, Demand Generation Resume

  • Experience generating campaign and funnel reports from our marketing platforms including Qlik Sense, Outreach, and Salesforce.com
  • Advanced skill in handling CRM in Salesforce and dashboard creation and data analysis and other related marketing automation tools
  • Experience in implementing global lead gen engine structure
  • Proven ability to plan, lead, execute and deliver marketing programmes & campaigns against lead and revenue targets
  • Experience managing agencies with successful delivery of campaigns, content, design etc
  • Experience handling agencies with successful delivery of campaigns, content, design etc
4

Experience For Manager, Lead Generation Resume

  • Collaborate with our corporate teams to demonstrate global content and programs through local campaigns
  • Operate under minimal supervision and with ambiguity
  • Strong leadership abilities within a transformational B2B organization
  • Marketing programs include: event management, content creation (eBook and case study), working with media syndication, and digital marketing campaigns
  • Planning and managing demand activities to a specified budget (events, web, email, mail, SEO, social, advertising, content, etc.)
5

Experience For Senior Manager, Power Generation Resume

  • Sweat the details by monitoring results, tracking budgets/forecasts and reporting regularly on progress/ROI
  • Own the planning, management, execution, and reporting of lead generation and marketing campaigns for the U.S. and EMEA markets
  • Analyze and monitor success of each region’s lead performance on a weekly basis, working with Regional Lead Generation Manager and database marketing
  • Works closely with marketing team members, product marketing, and sales to qualify, pass and appropriately manage leads to all stages of the funnel
  • Develop a deep understanding of SimCorp's target universe in North America to create timely and relevant demand generation and pipeline building programs
  • Deliver and implement the design and creation of automated campaigns using marketing automation software for Region/LOB programs and Always On programs
6

Experience For CSB Anz-demand Generation Campaign Manager Resume

  • Engage with regional and program marketing teams to guide better quality leads and aligning with the global lead generation model
  • Demonstrable ‘Entrepreneurial Spirit’ and fresh thinking approach
  • On-going management of the outsourced lead generation partner
  • Track budget and ROI utilizing SalesForce.com and dashboards
  • Collaborate with sales to refine lead scoring model and processes that streamline sales efficiencies
7

Experience For Manager, Market Generation Resume

  • Work closely with sales, account management, integration, product management, and marketing teams to achieve organizational and departmental goals
  • Flexible and collaborative approach to performing his/her responsibilities across time zones
  • Leads the development of a lead generation program strategy that supports a multi-channel approach and is supported by marketing automation
  • Develops and analyzes key lead KPIs to ensure campaigns are meeting program goals
  • Lead the strategy/plan/execution for Xerox’s first-ever ‘Always On’ demand gen/nurture programs using data-driven triggers
  • Provide analytics/insights-driven reporting to help develop better campaign/programs
  • As needed, create simple email programs in Marketo including email design, list upload, email test/send, and metrics
  • Other digital marketing knowledge, education or aptitude
  • Define and own what constitutes marketing qualified leads and sales qualified leads
8

Experience For Manager Demand Generation Resume

  • Work with various marketing teams to nurture leads to improve funnel velocity and conversion
  • Work with marketing operations to define and improve lead scores in APAC
  • Report to senior manager of Marketing Operations team
  • Fill the top of the sales funnel with new leads and nurture existing prospects to meet defined goals for quantities and conversion rates
  • Expertise working with CRM systems such as Salesforce.com
  • Act as In-charge of tracking RFPs and RFIs issuance through various systems (OJEC, TED Europe, procurement systems)
  • Ensure high standard of engineering practice and safety of equipment, plants and personnel
  • Control a situation by preparing for it
9

Experience For Power Generation Manager Resume

  • Connected and interested in sales and marketing technology
  • Responsible for completion of all commercial activities at the facility including contract management, new contracts, and interface with vendors
  • Forecast future demand-generating program expenses and manage budget
  • Focus on audience centricity using relevant channels to engage with SimCorp's universe
  • Self-managing and results-driven
  • Digital marketing team
  • New and modern working environment
  • Personal characteristics such as attention to quality and detail, a passion for the numbers, enthusiasm, and commitment
10

Experience For Senior Demand Generation Campaign Manager Resume

  • Contribute as member of teams for Global Campaigns
  • Collaborate with insights team, industry marketing managers, external communications, event managers, regional campaign managers, customer marketing and other roles that form part of a marketing program
  • Collaborate with performance marketing for KPI development and tracking
  • Negotiate Mall, Cinemas, Show, and Event contracts for lead collection displays
  • Manage administrative processes to oversee the set up and coordination for lead displays in regional mall, cinema, show and event location
  • Manage field lead collection verification for assigned region
  • Identify and report weak performance of lead generation venues
  • Meet or exceed budgeted lead results and maintain costs

List of Typical Skills For a Generation Manager Resume

1

Skills For Lead Generation Manager Resume

  • Data-driven marketer with strong quantitative and problem solving skills
  • Demonstrate an understanding of how the products and services operate to the team, as well as with potential clients
  • Team player with cross-functional project leadership skills, collaboration; ability to focus on individual work that drives team goals
  • Relevant experience and some level of supervisory experience
  • Understanding of marketing technologies, including marketing automation, preferably Marketo; proven ability to learn new technology applications quickly
  • Analyzing and reporting on campaign effectiveness
  • Manage multiple projects, and shifting priorities, with focus on setting and meeting deadlines
2

Skills For Senior Manager, Demand Generation Resume

  • Proven expertise in driving demand and creating brand awareness for B2B technology businesses, including those that sell primarily through distribution
  • Proven track record managing pipeline generation, including managing campaigns from concept to ROI analysis
  • Skill and training matrix and training for site Key Staff
  • Marketing/brand experience in a manufacturer of consumer tech, CPG, marketing services organization
  • Experience in strategic planning and world-class marketing execution
  • Experience distilling complex marketing strategies into clear, cogent briefs
  • Strong track record of successfully driving growth and scaling new products
  • Multi-tasking and prioritizing in a fast-paced and dynamic work environment
  • Thrive in a fast paced work environment as well as adapting to continually changing priorities and aggressive project timeframes
3

Skills For Manager, Demand Generation Resume

  • Drive results in a team environment, leveraging effective partnerships within marketing and cross-functional teams
  • Strong Team player. Demonstrable ‘Entrepreneurial Spirit’ and fresh thinking approach
  • 5 – 7+ years of B2B marketing experience
  • B2B marketing experience
  • Experience of managing outsourced provider/partner relationship
4

Skills For Manager, Lead Generation Resume

  • Digital marketing experience, with an emphasis on B2B demand creation
  • Experience in lead generation and marketing execution
  • Experience in using SQL and Excel in order to develop hard data and metrics to back up assumptions, make recommendations, and drive actions
  • Ensure the availability of the generated power by facilitating effective maintenance of Distribution interface facilities at the substations
  • Progressive experience in communications
  • Excellent work ethic that embodies commitment to pipeline goal achievement, collaboration and dedication
5

Skills For Senior Manager, Power Generation Resume

  • Experience in B2B preferably in the energy sector
  • Are structured, determined and result-oriented with a strong willingness to win
  • Experience working with indirect channel/distribution
  • Experience with marketing automation tools, such as Eloqua, and CRM systems, such as Salesforce, an asset
  • Provide HSE leadership to the asset, ensuring effective communications with workforce on HSE matters and development of appropriate HSE competencies
  • Demonstrated proficiency with multiple formats of demand generation such as email, website, PPC, SEO, Social, direct mail, telemarketing
  • Strong team player with the ability to lead and manage projects independently and drive cross-functional teams to a common goal
  • Experience in the wireless/telecommunication industry an asset
  • Set goals and measure effectiveness of our Business Development Representatives and function
6

Skills For CSB Anz-demand Generation Campaign Manager Resume

  • At least 7-10 yrs of demand generation experience in cloud-based enterprise software
  • Be accountable for lead generation and maintaining good pipeline growth across Europe, for Utilities and Geospatial market segments
  • Collaborate with sales leadership to set goals and measure effectiveness of our Business Development Representatives
  • Coaching, mentoring and developing team members and ensuring that the team hits target
  • Understanding how different pieces of Marketing Technology work together and maximizing their value
  • Managing content marketing programs, social media and email marketing
  • Writing, editing, and communicating
7

Skills For Manager, Market Generation Resume

  • Building and managing a shared Demand Waterfall with the sales organization
  • Launching programs within budget and managing multiple timelines
  • Analyzing with a passion for data driven marketing
  • Working knowledge of Salesforce, Pardot, and Outreach or similar sales cadence resources
  • Creating lead nurture programs
  • Working as a team player with the ability to work cross functionally to achieve results
8

Skills For Manager Demand Generation Resume

  • Driving results; does what it takes to get the job done and naturally goes the extra mile
  • Ongoing measurement of demand generation programs in support of hitting targets
  • Identify revenue enhancing and cost saving opportunities while ensuring relevant insights are being applied to evolve strategies
  • Achieve your goals through combining different tactics: direct mailing campaigns, VITO letters, direct phone contacts and leveraging the marketing plan
  • Oversee insights and analytics capabilities including planning, implementation and monitoring specific to all demand generation channels
  • Supervise planning, organization and updating of Mall , cinema, show and event calendars, communicating weekly with Regional Lead Generation Manager
  • Creates, manages and executes marketing campaigns utilizing integrated marketing automation and CRM platforms
9

Skills For Power Generation Manager Resume

  • Identify training and development needs of team members and implement or facilitate the process of meeting them
  • Responsible for the overall budget of the facility, including managing variances within the approved annual budget
  • Familiarity with applying account-based marketing principles in support of targeted prospect engagement
  • CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
  • Own and drive all Demand Gen activities for Progress’ strategic growth product portfolio, reporting to the Global VP of Demand Gen and Field Marketing
  • Measure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-making
10

Skills For Senior Demand Generation Campaign Manager Resume

  • Track record of success managing integrated marketing campaigns required
  • Expertise working with marketing automation systems such as Eloqua
  • Advanced knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing
  • Work in partnership with the marketing team for the execution of operational marketing plan
  • Use growth hacking mentality to rapidly scale a hot new product in the IIOT, machine learning space
  • Conceptualize and execute a diverse range of marketing programs such as webcasts, SEO, SEM, retargeting, content syndication, and live events
  • Track record of success managing integrated marketing campaigns
  • Expertise working with marketing automation systems such as Eloqua and CRM systems such as Salesforce.com

List of Typical Responsibilities For a Generation Manager Resume

1

Responsibilities For Lead Generation Manager Resume

  • Demonstrate deep understanding of an end-to-end buyer’s journey from the marketing funnel through to the sales pipeline
  • Marketing experience with 3+ years in lead generation / pipeline building
  • Demand generation experience
  • Create segmentation and targeting strategies to improve performance while developing new methods and techniques to analyze a variety of marketing programs
  • Responsible for obtaining a personal set appointment quota and helping to attain team appointment quota
  • Manage reporting dashboards for marketing and executive audiences
  • Partner with Product Marketing to develop programs that support product launches and on-going business needs
2

Responsibilities For Senior Manager, Demand Generation Resume

  • Provide SF reporting on performance across individuals / product lines / campaigns
  • Liaise with Marketing and Management team to identify trends/campaigns that ISR team could deliver to maximize opportunities within the market place
  • Build a standardized set of measuring metrics, establish a data stewardship program and channel attribution models
  • Develop and execute regional demand creation programs and consult with teams working on local or industry-based generation efforts
  • Develop and implement marketing strategies to achieve financial, in-market, and brand health objectives of the Samsung TV business
  • Build integrated marketing programs to support strategic product launches
3

Responsibilities For Manager, Demand Generation Resume

  • Develop brand building initiatives to drive brand desire and preference
  • Data-driven and familiar with industry standard marketing KPI’s
  • Familiar with the full lifecycle of customer acquisition and management
  • Proficient in building reports that help disparate audiences from Operational, Marketing, Customer Success, and executive staff to understand key metrics that drive the business
  • Identify, implement and drive incentive schemes to boost performance and keep team morale high
  • Participate in the recruitment process for new employees as needed
4

Responsibilities For Manager, Lead Generation Resume

  • Deliver end of year performance reviews (after discussion with Head of Customer Operations)
  • Works with Sales Managers to establish, develop, and manage Sales programs, which include metrics, creating scripts, and identifying and integrating best practices to meet sales trends
  • Liaise with Sales Ops and AMs to make sure monthly Event status report completed correctly and on time
  • Collaborate with Director, Customer Operations and / or other teams to recognize and suggest process improvements within team processes
  • Lead, manage and coach the lead generation/inbound marketing team to identify, engage and convert prospects into sales-ready opportunities. Strategize with global directors to create effective plans utilizing electronic, print and social media campaigns
  • Advance the vision for the lead capture process and drive development of associated people and systems for successful execution
5

Responsibilities For Senior Manager, Power Generation Resume

  • Co-Develop Events, Advertising, and Promotions, working with regional teams and communications department. Develop yearly plans to publicize and brand commercial products and services. Implement and execute plans working with cross functional departments
  • Participate/Plan cross promotional efforts and activities with Textron and Textron business units
  • Analyze lead data to find inefficiencies and improve lead quality
  • Measure, monitor, and optimize the performance of lead generation programs to achieve productivity and efficiency targets
  • Assist in the development of key metrics and performance indicators to measure overall sales performance and provide foundation for continuous improvement
  • Responsible for designing multi-channel, multi-touch demand creation programs that leverage both inbound and outbound tactics in support of JLL’s revenue goals
  • Research and determine the most appropriate means to generate awareness and interest among our target buyers
  • Work with marketing automation, CRM, analytics and demand generation tools to regularly monitor and measure program effectiveness, and report to executive leadership
  • Interlock with different branches of marketing and sales to ensure agreement on priorities, adjusting as required by the changing market conditions, competitive shifts and emerging opportunities
6

Responsibilities For CSB Anz-demand Generation Campaign Manager Resume

  • CRM Administration experience (Salesforce.com)
  • Work with IT resources and product owners to ensure that we have the right technologies to support lead generation efforts
  • Work with Brand and Communications team to identify opporutities for digital advertising, including retargeting, to tie into demand generation strategies and tactics
  • Partner with the rest of the digital strategy team to ensure adherence to best practices, consistent operations, etc
  • Define the end-to-end lead management process standards
7

Responsibilities For Manager, Market Generation Resume

  • Evaluate, select and manage outside vendors that contribute to demand generation programs
  • Manages outside data/list acquisition, acquisition email marketing and direct mail campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting, and optimization
  • Intermediate to advanced proficiency with Microsoft Office products (Excel, Word, PowerPoint)
  • Developing lead generation programs in support of revenue targets. This includes but is not limited to webinars, conferences, account-based marketing programs, search engine marketing and LinkedIn advertising and awareness campaigns
  • The leadership of the Capital and O&M Asset Management finances for their jurisdiction and prioritization of programs/projects such that optimal performance is achieved
  • Provide oversight for critical functions across their jurisdiction. This includes ensuring process compliance, achievement of KPIs, implementing audit corrective actions, adherence to jurisdictional regulatory requirements, and the identification/implementation of best practices
  • Manage the implementation of effective distribution maintenance programs to optimize the performance of distribution equipment, maximize the benefits realized from maintenance expenditures, and achieve reliability performance goals
  • Develop Marketo skills and understand Marketo capabilities to drive best practice program design/results
8

Responsibilities For Manager Demand Generation Resume

  • Oversee the demand generation strategies and ensure execution to meet objectives and priorities within the markets / solutions
  • System Protective Coordination to ensure the safe and reliable operation of distribution protection systems and equipment
  • Automation and Control Engineering to apply current and new technologies to enhance distribution system operation and improve reliability and customer satisfaction
  • Lead a team of Marketers to achieve and exceed quarterly lead, pipeline and bookings targets for assigned markets / solutions
  • In partnership with your team & product marketing, help translate market knowledge into actionable plans with measurable results, quickly acquiring a thorough understanding of your markets buyers and operational challenges
  • Demand Gen 2.0 Innovation & Strategic Programs Roadmap
  • Examples include: Customer Lifecycle Nurture; New Customer/Purchase; Post Event Nurture; Supplies/Program Adoption; MIF Upgrade; Competitive MIF/Usage Targeting
  • Partner with other Campaign Managers to integrate ‘Always On’ programs with global campaign roadmap, contact lists, etc
  • Build strategic programs as required by LOB/Regions
9

Responsibilities For Power Generation Manager Resume

  • Region Programs: Best Practice Program Design Consultancy
  • Working with Regions/LOBs and demand generation campaign managers advise on best practice program design (e.g. nurture stream, campaign mix), email design, and list strategy using marketing automation software
  • Coordinate with Marketo Execution team and Region/LOB program owners on program execution/metrics and replicating ‘best practice’ programs
  • Collaborate with Marketo Execution Team to
  • Marketo Program Design/Execution & Digital Thought Leadership (10-20% of role
10

Responsibilities For Senior Demand Generation Campaign Manager Resume

  • Become a thought leader on all things digital, including marketing automation capabilities, lead management strategies (scoring interactions and nurturing prospects and customers), and the intersection between marketing automation (web & email) and the contact management system (Salesforce.com) and marketing and sales processes
  • Proven successful marketing experience in executing and measuring marketing campaigns
  • Work independently in a fast-paced, deadline driven environment
  • Work with sales leaders to set, monitor and review the lead generation strategy for the Americas market to ensure alignment of sales goals to company objectives
  • Work directly with our internal Business Intelligence team to determine and prioritize the content needed to support our sales activities
  • Develop targeted lead generation campaigns to support the sales leaders deliver on ongoing revenue goals

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