Demand Generation Manager Resume Sample

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Clare Bartell
491 Jamie Throughway,  Houston, TX
+1 (555) 400 0538

Work Experience

Demand Generation Manager
08/2015 - PRESENT
Detroit, MI
  • Action oriented business leader who is focused on driving results
  • Process driven and highly structured thinker
  • Coordinating and communicating with cross-functional marketing teams to ensure that deliverables are executed and best practices are shared across various teams
  • Highly collaborative and invested, not only in the success of your team but the entire organization
  • Proven ability to build and lead world-class teams that are driven to create exceptional marketing/advertising programs that drive strong business results
  • Capable of crafting a clear vision and the steps necessary to execute against that vision
  • Highly proficient in project management and stakeholder management. Proven ability to run multiple complex programs with history of successful implementations
Senior Demand Generation Manager
01/2009 - 02/2015
Phoenix, AZ
  • Flexible and adaptive to constant change. Able to multi-task in a fast-paced environment
  • Excellent senior-level executive with proven ability to communicate complex ideas and processes in a simplified manner to individuals unfamiliar with subject material
  • Drive the vision and thought leadership to best reach our prospect through this robust and ever changing category. Develop and recommend a multi-year strategy & roadmap targeting the business to business and multicultural segments
  • Communicate with marketing, senior leadership, and sales management on an ongoing basis regarding new and nurtured lead performance results, brand performance, and course corrections
  • Lead overall integrated campaign strategy and plans, working with product marketing to outline key marketing themes, messages, offers, and mediums for promotions throughout the year
  • Day-to-day management and accountability for all marketing programs and other promotional programs
  • Oversee multiple projects with competing priorities and resources; work with contractors and vendors as needed
  • Manage projects budget and meet committed deadlines to various stakeholders
  • Research, source, plan and implement customer engagement programs in collaboration with the Marketing and Sales teams and proactively drive campaign activities to improve levels of engagement
SMB Demand Generation Manager
12/2003 - 10/2008
Philadelphia, PA
  • Ensure content provides clear benefits to the target audience, conveys the Verizon brand voice and personality, and meets high quality standards
  • Work environment: The noise level in the work environment is usually minimal to moderate
  • Travel: Travel as needed
  • We offer a competitive wage and benefits package including medical, dental, and life insurance, paid vacation/holidays, 401k and pension
  • A favorable background screening, Drug Screening, and proof of work authorization in the United States is required for employment
  • Great Dane is an Equal Opportunity Employer
  • Drive execution of demand marketing programs while collaborating and reporting to cross functional teams
  • Owns day-to-day program and activity tracking and follow-up; testing and reporting on defined analytics


Upper Iowa University - Waterloo Center
1999 - 2003
Bachelor's Degree in Marketing

Professional Skills

  • Demonstrated excellent written (including editing and proofreading), verbal and visual communication skills
  • Excellent communication and writing skills, including creating content for program emails, blog posts, internal sales briefs, webinars, and other materials
  • Excellent interpersonal skills, both written and verbal, including the ability to write clear, compelling copy
  • Strong organizational & time-management skills with the ability to handle multiple tasks at once, while still paying attention to detail
  • Excellent computer skills essential
  • Excellent written communication, organization, time-management,process and project management skills
  • Excellent verbal, written and team skills

How to write Demand Generation Manager Resume

Demand Generation Manager role is responsible for organizational, interpersonal, marketing, analytical, automation, training, finance, integration, database, purchasing.
To write great resume for demand generation manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Demand Generation Manager Resume

The section contact information is important in your demand generation manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Demand Generation Manager Resume

The section work experience is an essential part of your demand generation manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous demand generation manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular demand generation manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Demand Generation Manager resume experience can include:

  • Oversee solution marketing campaigns that encompass a broad range of marketing tools (paid advertising, events, direct marketing, social media, web promotion, collateral material, awareness building)
  • Strong analytical & organizational skills with keen attention to detail
  • Excellent MS office skills, to include Word, Excel, PowerPoint and Outlook
  • Demonstrated analytical ability and quantitative skills
  • Field marketing or digital marketing experience designing and executing effective B2B lead generation programs
  • Proven experience in various marketing techniques, including digital and traditional marketing

Education on a Demand Generation Manager Resume

Make sure to make education a priority on your demand generation manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your demand generation manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Demand Generation Manager Resume

When listing skills on your demand generation manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical demand generation manager skills:

  • Demonstrated skills in project management with cross-functional teams and excellent interpersonal skills
  • Strong interpersonal skills and ability to develop solid working relationships inside and outside of NaviSite
  • Proven project management skills and ability to collaborate, communicate and prioritise high impact activities
  • Excellent organizational skills to manage stakeholders, priorities and campaign calendar are required
  • Strong analytical skills, especially leveraging marketing automation systems, Google Analytics, and Salesforce
  • Exceptional organizational skills needed whilst a good capacity to work in a team

List of Typical Experience For a Demand Generation Manager Resume


Experience For Senior Demand Generation Manager Resume

  • Strong experience with Salesforce and Pardot
  • Work effectively with all levels of management and staff within the organization
  • Experience owning end-to-end execution of demand generation campaigns: ideating, building, monitoring, optimizing, and maintaining campaigns
  • Responsible for reporting Marketing Automation effectiveness measures to IBG Marketing and Sales organizations
  • Experience measuring and reporting on campaign performance, analyzing what worked well and what didn’t
  • Experience managing in-person and virtual sales training sessions, as well as external prospect facing webinars
  • Build and maintain strong working relationships with corporate marketing, demand gen, event management and other functions that help to get the job done
  • Strong understanding of data flow between CRM and marketing automation and analytics systems

Experience For Campaign / Demand Generation Manager Resume

  • First-hand experience working with marketing automation solutions
  • Experience purchasing media and negotiating contracts
  • Demonstrated track record of managing and delivering programs on time and on budget
  • Strong understanding of market segmentation, consumer behavior, and competitive landscape
  • Experience marketing to large Enterprises as well as SMBs
  • Email management experience

Experience For SMB Demand Generation Manager Resume

  • Engage with senior management and sales leadership to report on and fine-tune funnel effectiveness and performance
  • Experience extracting insights from marketing analytics systems (Google Analytics, Adobe Analytics)
  • Oversee the development of social campaigns as a demand activity expert, monitoring campaign progress and effectiveness on an ongoing basis
  • B2B demand generation experience
  • Proven results from demand generation campaigns and programs
  • Relevant B2B demand generation experience in a tech startup / SMB environment

Experience For Demand Generation Manager Boomi Resume

  • Experienced Marketo/Hubspot and power user
  • Proven ability to plan, execute, and optimize campaigns with a demonstrable impact on revenues
  • Fast and effective list pulls and optimization
  • Maintain an effective cadence of outbound touches that inspire (and certainly don’t fatigue) prospects
  • Hands-on experience with the ON24 webinar platform or similar
  • Strong knowledge of MS Excel & PowerPoint

Experience For Campaigns & Demand Generation Manager Resume

  • Manage multiple priorities in fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables
  • Forecast, measure and analyse the impact of programmes on sales cycles. Monitor reports and dashboards to demonstrate progress toward goals
  • Providing support to the sales team through communications of marketing programs including the tools, training and market insights needed to win
  • Marketing Automation: Ensure that we optimize marketing automation best practices to attract and guide qualified leads through our buying process
  • Managing programs that capture prospective customer’s contact information and nurture them through automated journey marketing
  • Working with field marketing to deploy digital activities globally
  • Developing and scaling new channels and campaigns
  • Understanding of campaigns and reporting

Experience For Email Campaign / Demand Generation Manager Resume

  • Training Sales/BDR teams on customer conversations generated from lead generating programs
  • Driving qualified leads and contacts into sales channels to achieve targeted and forecasted revenue goals and ROI
  • Setting our paid media and SEO strategy
  • Driving quality traffic to the website through paid media campaigns and SEO efforts
  • Working knowledge of with Eloqua
  • Targeting/Segmentation: Segment target audiences based on business verticals
  • Developing target lists through the CRM database and 3rd party vendors
  • Understanding of the sales pipeline and sales process
  • Drive all lead generation efforts, including setting strategy, developing forecasts, executing, and measuring results

Experience For Demand Generation Manager Resume

  • Manage content for marketing programs / sales support materials including creation, editing or reworking of copy
  • Assistance with expense forecasting, budgeting and marketing planning
  • Ensure seamless integration of Digital Demand activities by overseeing and approving Marketing Automation and Paid Media strategy and planning
  • Create campaigns and reports through and marketing automation platform including setting up campaigns and monitoring the analytics
  • Develop and refine lead nurturing campaigns to ensure we are engaging leads in an ongoing conversation and nurturing them throughout the sales cycle
  • <spanProviding support to the sales team through communications of marketing programs including the tools, training and market insights needed to win

Experience For Senior Demand Generation Manager Resume

  • Make recommendations on theme selections, analyzing the campaign results and providing guidelines moving forward
  • Assist with lead tracking and reporting on the results of outbound and inbound campaigns in or marketing automation system
  • Responsible for tracking and reporting results for all marketing activities
  • Coordinate with internal partners to manage website, including analytics, tracking leads and updating content
  • Grow new leads by converting traffic from email marketing, lead generation content and landing pages
  • Strategic design and management of digital B2B lead generation campaigns leveraging marketing automation, account based marketing and CRM software
  • Assist with tradeshow and event planning, including project management of logistics, deliverables and content

Experience For Campaign / Demand Generation Manager Resume

  • Knowledge of and marketing automation systems for lead management and reporting
  • Manage, develop and optimize paid campaigns such as paid search, retargeting and social network advertising
  • Craft emails, ads, landing pages and lead-gen forms for our content to distribute through relevant email, inbound and paid marketing programs
  • Expert knowledge using smart lists and marketing automation systems (Hubspot, Marketo, Eloqua, Pardot)
  • Work with marketing operations to establish standards and to manage best practices and training for team

Experience For SMB Demand Generation Manager Resume

  • Focused on continual learning and improvement - up to date on new marketing trends as well as industry best practices
  • Oversee operational Divisional demand generation activities, providing input and approval to strategic planning
  • Manage lead and demand generation programs that generates marketing qualified leads (MQLs) using Marketo, Hubspot,, and other tools
  • Accelerate revenue and marketing qualified lead growth via targeted, personalized email nurturing of inbound leads
  • Test and optimize landing pages and CTAs to improve conversions for all marketing channels and offers

List of Typical Skills For a Demand Generation Manager Resume


Skills For Senior Demand Generation Manager Resume

  • Strong attention to detail, organizational skills, prioritization, and time management
  • Detail oriented individual with strong project management skills
  • Highly collaborative and flexible with proven project management skills
  • Strong interpersonal skills and ability to earn trust and respect from sales management and peers
  • Excellent teamwork, project management, and communication skills
  • Fantastic program management and communication skills with and a great track record of working across sales, marketing and technology teams
  • Exceptional program management and communication skills and have show success working across sales, marketing and technology teams

Skills For Campaign / Demand Generation Manager Resume

  • Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
  • Prior experience implementing account-based marketing campaigns
  • Demonstrated experience defining and measuring programs
  • <spanDemonstrates strong analytical and problem-solving capabilities
  • Digital marketing, HTML, Salesforce, Eloqua, Webinar skills are desired
  • Proven experience in analyzing data sets to identify issues and create clear actions to improve funnel performance and KPIs

Skills For SMB Demand Generation Manager Resume

  • Excellent experience in Marketing Automation and CRM Systems
  • Exceptional organizational skills and ability to work as part of a team
  • Strong webinar or event management and execution experience
  • SAP work experience. Experience in Cloud in the B2B environment
  • ​Experience in hi-tech or telecommunications related field. Contact center experience

Skills For Demand Generation Manager Boomi Resume

  • SaaS/on-demand software experience Experience with, Domo, Eloqua and/or Marketo
  • Experience in hi-tech or telecommunications related field. Contact center experience
  • Deliver great prospect and customer experiences with the brand through strong program development and campaign strategy
  • Proficient in computer skills (MS Word, Excel, PowerPoint, Outlook)
  • Work effectively with all levels of an organization as well as have the ability to work independently and as part of a team
  • Strong capabilities with Account Based Marketing (ABM) digital marketing, content marketing and traditional marketing approaches and techniques

Skills For Campaigns & Demand Generation Manager Resume

  • Experience leading inbound and/or digital marketing, using social media, email marketing and other channels to nurture prospects and customers
  • Experience with both inbound and outbound marketing online and offline programs including account-based marketing programs
  • Experience with digital marketing including SEO, PPC and social marketing
  • Experience working with large datasets, data warehouse tools, marketing automation software (eg. Teradata, Eloqua, DMP’s)
  • Heavy experience using marketing automation technology and
  • Experience with SaaS/Cloud Marketing, Demand Generation, Technology Marketing, Sales or Customer Success
  • A strong propensity towards data-driven thinking and decision making
  • Experience in managing marketing campaigns for a high-tech company
  • Demand generation and integrated marketing experience with a foundation in B2B SaaS targeting mid-market sector

Skills For Email Campaign / Demand Generation Manager Resume

  • Experience in working within and collaborating with a customerfocused sales environment with an understandingof sales channels and marketsegments
  • Experience developing and executing demand generation plans/programs in the technology industry
  • Experience managing search engine marketing (SEM) programs (AdWords)
  • Or more experience in B2B demand generation planning and programs targeting large enterprises, preferably in B2B SaaS startup environment
  • Experience partnering with sales and product marketing to develop demand generation campaigns
  • Thrive in a rapidly changing environment and to run multiple, competing priorities at a time
  • Experience implementing enterprise lead generation programs and process

Skills For Demand Generation Manager Resume

  • Experience implementing enterprise-level programs
  • Extensive experience implementing enterprise programs and process
  • Strong curiosity and desire to learn about technology, marketing, sales and operations
  • Experience in marketing B2B software solutions to both IT and LOB buyers are desired
  • Experience in SaaS marketing best practices is required
  • +7 years of experience from marketing
  • Excellent knowledge of Salesforce, marketing automation tools, and demand generation methods
  • Marketing experience

Skills For Senior Demand Generation Manager Resume

  • Experience or working knowledge of Enterprise Software Industryand B2B Go to Market processes and tactics
  • Marketing-related experience
  • Field marketing experience with high-tech, B2B, enterprise software environment(s)
  • CRM and marketing automation platform experience
  • Experience with SalesForce, marketing automation, and email tools required
  • Experienced manager of marketing automation implementations and drip campaigns
  • Experience with reporting functionality

Skills For Campaign / Demand Generation Manager Resume

  • Experience with one or more marketing automation platforms (Marketo)
  • Experience in B2B demand generation
  • Proven ability to set and execute paid media and traffic strategies that deliver
  • Proven ability to scale programs
  • Proven ability to produce optimizations that deliver

Skills For SMB Demand Generation Manager Resume

  • Ideally 5 years experience in Agriculture market
  • Energetic, strong work ethic and a dynamic individual
  • Previous experience in a related role and industry
  • Experience in managing external agencies and vendors
  • Good knowledge of insurance and payroll products and marketing strategies for these industries a nice to have but not required
  • Experience with, Domo, Eloqua and/or Marketo​
  • Compensation: Competitive package based on experience

List of Typical Responsibilities For a Demand Generation Manager Resume


Responsibilities For Senior Demand Generation Manager Resume

  • Act as primary point of contact for nurture engagement planning efforts and cross-sell/upsell opportunities for a multitude of defined market segments.Assist in the development of marketing themes, messages, offers and content needs for each persona at each stage of the buyer’s journey
  • Demand generation experience including email marketing, lead nurturing, and marketing automation
  • Experience with digital marketing solutions for lead generation, including Marketo, and associated best practices
  • Experience in marketing automation tools (ie Exact Target, Marketo, Responsys)
  • Management experience of a marketing team
  • Strong understanding of the lead generation marketplace
  • Experience specifically with B2B marketing highly desirable

Responsibilities For Campaign / Demand Generation Manager Resume

  • Proven ability to deliver while working across teams
  • Marketing experience within B2B tech
  • Qualifying inquiries, tracking and reporting on the results of all campaigns in or marketing automation system
  • Lead life-cycle management including marketing automation, drip and nurturing campaigns, lead scoring, funnel and conversion optimization
  • Understand complex buying/selling processes involving multiple decision-makers for B2B high-tech software and services purchases
  • Five (3) or more years utilizing marketing automation tools and managing automated campaigns
  • Develop ongoing cross-sell/up-sell programs for existing customers

Responsibilities For SMB Demand Generation Manager Resume

  • Coordinate with cross-functional teams in marketing, sales, sales enablement and product to build opportunities with new and existing Barracuda customers
  • Manage program KPIs by analyzing program impact on revenue pipeline with needed root cause analysis and corrective action planning
  • Analyze current testing strategy and make recommendations to improve ROI, optimize spend, and maximize results of relevant marketing channels
  • Work towards becoming a data and subject matter expert in various marketing channels
  • Test new programs and tactics (A/B testing of email copy, testing new lead sources)
  • Lead process for delivering promotional email and landing page copy

Responsibilities For Demand Generation Manager Boomi Resume

  • Key individual contributor supporting corporate strategic objectives as well as being a ‘hands-on’ member of the team
  • Capable of managing multiple, complex marketing projects at same time
  • Implement best practices, including guidelines for emails, landing pages, etc
  • Develop and execute the B2B demand generation strategy and annual plans, including budget setting across regions and customer segments
  • Build and executing a lead nurturing strategy to convert our database and prospects into customers
  • Collaborate across the organisation – with product marketing, sales operations, revenue operations, sales and finance to achieve marketing goals and objectives
  • Lead a cross-functional agile team of marketing professionals to drive key business metrics including leads, pipeline, MQL's, SQL's and Opportunities
  • Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and conversion of prospects

Responsibilities For Campaigns & Demand Generation Manager Resume

  • Experiment with new channels, techniques and messaging to scale advertising spend
  • Develop and execute integrated sales and marketing campaigns to support new opportunity creation and stimulate cross-selling action
  • Desire to develop and improve oneself and contribute to the creation of an industry leading marketing organization
  • Work with cross-functional marketing team to design, launch, and optimize demand gen programs (including PPC, social, email, and events)
  • Work with brand and product marketing teams to ensure that all marketing materials are properly reviewed, approved, and syndicated
  • Lead creation of programs and testing/optimization of our marketing automation platform (Marketo)

Responsibilities For Email Campaign / Demand Generation Manager Resume

  • Monitor, analyze, and optimize campaign KPIs within a given budget, as well as develop ongoing performance reporting and ROI analysis
  • Partner with internal and external design teams and Product Marketing to develop marketing content
  • Works closely with product management and product marketing to develop and prepare key messaging and presentation material for senior management and sales team
  • Execute lead management marketing initiatives that assist account executives in moving contacts from inquiry, to prospect, to opportunity, to new client
  • Reconcile all marketing tactics to the marketing budget and manage initiatives to maximize the ROI
  • Participate in other circle marketing initiatives providing the lead development perspective
  • Familiar with online marketing, social media, lead management practices
  • Listen and absorb information quickly while sharing knowledge

Responsibilities For Demand Generation Manager Resume

  • Able to make decisions and mid-course adjustments in fast-paced environment based on ongoing analysis of metrics
  • Plan and set targets/forecasts quarterly and annually for all Demand activities in partnership with Marketers and businesses, including channel
  • Develop and execute Account-Based Marketing (ABM) plans for targeted accounts
  • Collaborate with sales and marketing for a fully integrated demand generation to achieve lead generation, increased funnel and other strategic growth goals
  • Manage SEM and implement A/B testing methodologies
  • Coordinate, draft, and partner with other marketing team members to create content and execute on activities
  • Implement processes across marketing and sales to help drive pipeline conversion
  • Expert resource for best practices in demand gen content for emails, landing pages, and related materials

Responsibilities For Senior Demand Generation Manager Resume

  • Familiar with digital marketing and content strategies
  • Sales Support: Continuously collaborate with the sales team to review and analyze activities and processes to refine the marketing mix and budget spend
  • Collaborate with Product Marketing, MarComm and Commercial team members to develop content to support campaigns
  • Familiarity using various project management tools
  • Familiarity with sales and marketing automation platforms and sales content management systems
  • Strategic thinker, while being execution focused
  • Work in a rapidly changing environment and take initiative

Responsibilities For Campaign / Demand Generation Manager Resume

  • Work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach
  • Identify, interpret, and capitalize on marketing trends
  • Coach, mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent
  • Define, plan, and manage cross-channel growth strategy, owning performance KPIs
  • Partner with Data Science and Analytics to increase sophistication of reporting across top of funnel and bottom of funnel channels
  • Define and create a mobile-first acquisition strategy to capitalize on existing customer data
  • Creative and Analytical: Marketing is both an art and a science, and your ability to balance brand and performance is second nature
  • Proficiency in MS Office applications including Word, PowerPoint and Excel
  • Create and manage all lead generation activities including email campaigns, PPC, SEO, media and banner campaigns, referral programs and webinars

Responsibilities For SMB Demand Generation Manager Resume

  • Develop & execute marketing initiatives to help drive continued company sales growth
  • Develop & manage the organization’s inbound lead flow to the sales department for an optimal response to our marketing efforts
  • 3) Reporting and Refinement
  • Monitor and report on website traffic, online ads, social campaigns and email marketing campaigns
  • Identify opportunities to do doing lead development programs with vendors and integration partners
  • 4) Marketing Alignment
  • Think strategically as well as to act tactically
  • Leverage the Marketo marketing automation platform and the firm’s prodigious content-creation capabilities to execute lead nurturing and inbound marketing campaigns which drive lead conversion and customer acquisition
  • Define, create and execute integrated marketing campaigns to support Dell Boomi’s objectives around lead generation, company visibility and iPaaS category leadership

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