Event Sales Resume Sample

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Schuyler Schroeder
78805 Odell Turnpike,  Boston, MA
+1 (555) 971 2997

Work Experience

Event Sales Executive
03/2017 - PRESENT
Detroit, MI
  • Very good knowledge of the Dubai market and experience with the luxury segment
  • Represent the Park brand
  • Build, maintain and target client database (from internal and external sources): convention business, tour operators, meeting planners, party planners, corporate, social, concierges, non-profit, fundraisers, DMC’s, etc
  • Ensure and monitor that all required reports (SEO’s, monthly calendar, contacts made, forecasting, trackers, financial rectification, ROME flashes, initiatives, etc) are fulfilled and distributed in a timely manner for proper planning
  • Continuously expand knowledge of competition to ensure Universal Studios Hollywood’s placement in the marketplace
  • As the local, on property sales/catering contact for clients, the Special Events Sales Executive is responsible for proactively soliciting, marketing, booking and event managing the hotel’s wedding, special events, filming and banquet opportunities, and sporting groups
  • Actively upsell’s each business opportunity to maximize revenue. Achieves personal and team related revenue goals. Ensures business is turned over properly and in a timely fashion for proper service delivery
Event Sales Coordinator
02/2013 - 11/2016
Philadelphia, PA
  • Maintain office procedures to ensure timely returned calls, maintain filing, trace system, lost business and proper etiquette
  • Responsible for short and long term planning and the management of Event Sales
  • Maintain or exceed budgeted sales and profits in event areas
  • Assist in developing and implementing effective marketing plans for generating catering revenues
  • Experience evaluating each piece of event business to ensure business can be properly serviced
  • Put together creative and innovative menus based on skills of the kitchen
  • Work closely with Chef on pricing specialty menus
Event & Sales Assistant
05/2009 - 09/2012
Houston, TX
  • A good researcher, negotiator and client focused approach is required
  • Proactively solicit new business opportunities by conducting effective sales calls, make out-of-the-office sales calls and presentations to potential clients; handle special event inquiry calls; negotiate space, assist with clients catering needs through local caterer, create event proposals and conduct site inspections
  • Become involved in local and national outside organizations directly related to the hospitality industry (i.e. MPI, PCMA, ISES, HSMAI)
  • Attend local trade shows, participate in sales blitzes and other off-site sales efforts
  • Strategic planning and forecasting
  • Weekly reports to the GM on corporate sales trends, bookings, sales recaps and department productivity
  • Ensure accuracy and delivery of all required reports (SEO’s, leads, event calendars, forecasting, sales revenue reports, etc) are distributed in a timely manner for proper planning


Towson University
2004 - 2009
Bachelor's Degree in Event Management

Professional Skills

  • Confident sales skills; ability to negotiate; strong problem-solving skills, and ability to seek solutions
  • Strong critical thinker capable of solving complex problems in ways that challenge the status quo; very strong communications, research, and writing skills
  • Strong critical thinking skills; capable of solving complex problems in ways that challenge the status quo
  • Strong influencing and communication skills and an ability to handle a variety of clients and events
  • Excellent organisational, planning and administrative skills
  • Very strong communications, research and writing skills
  • Strong selling skills and understand the processes to close the sale

How to write Event Sales Resume

Event Sales role is responsible for administrative, interpersonal, events, research, computer, compensation, retail, training, database, marketing.
To write great resume for event sales job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Event Sales Resume

The section contact information is important in your event sales resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Event Sales Resume

The section work experience is an essential part of your event sales resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous event sales responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular event sales position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Event Sales resume experience can include:

  • Train, supervise and work with event staff, in order to solicit and book banquet and event functions, as well as the planning, merchandising and execution of the functions
  • Work closely with Banquet Manager and their team to create and ensure quality levels are being met on a daily basis as well as enhancing overall banquet set-ups
  • Experience with the following desired: Cross platform selling; event sponsorship experience
  • Previous work experience as an Event Sales Executive, preferably with Wedding/ Private event experience
  • Gain the sales skills necessary to advance within the organization
  • Work effectively with other departments particularly, Sales and Revenue Management, to ensure optimized yield from available space

Education on an Event Sales Resume

Make sure to make education a priority on your event sales resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your event sales experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Event Sales Resume

When listing skills on your event sales resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical event sales skills:

  • Good problem-solving, communications and interpersonal skills
  • Proven sales skills and ability to develop relationships
  • Excellent oral and written communication skills with a high level of business acumen
  • Strong interpersonal, organisational and administrative skills
  • Demonstrated project management and collaboration skills across functional groups
  • Master prospecting and relationship-building skills that result in ticket sales

List of Typical Experience For an Event Sales Resume


Experience For Event Sales Executive Resume

  • Strong facilitation, negotiation, and decision-making skills
  • Ales experience, or a proven track record of previous sales
  • Exhibition Sales Experience or experience in Sales Force is considered an advantage
  • Build a name development skillset to target the right buyers
  • Works within diverse teams; teams composed of different skills and functions
  • Preferable one+ years sales experience, or a proven track record of previous sales
  • Exhibition Sales Experience or experience in SalesForce is considered an advantage
  • Build a name-development skillset to target the right buyers
  • Experience with Microsoft office and Sales Force considered an advantage

Experience For Director of Event Sales Resume

  • Demonstrate the value of attending an event to prospects, and complete the registration process
  • Create, execute, and deliver a strong client engagement strategy within each account
  • Be part of a highly energetic and incredibly PROFESSIONAL and FUN atmosphere with strong leaders, knowledgeable mentors, bright peers, and passionate teams
  • Related sales experience and/or inside sales
  • Travelling abroad for trade shows that are organized by UBM mostly in Hong Kong and China, as well as competitors’ trade show within US when is necessary
  • Manage all billing/payment procedures, including the tracking and collection of deposits, according to established Accounting standards
  • Account Managing existing clients and prospecting for new leads across a range of sectors

Experience For Event Sales Coordinator Resume

  • Take ownership of his/her bookings guiding the client through the contracting stages of the Group and Event process to ensure a successful seamless event
  • Works closely with the Executive Chef when designing custom menus and coordinating with the entire
  • Oversee appropriate Event Sales reports, competition data collection, and marketing material updates, including packages and collateral
  • Build and strengthens relationships with existing and new customers to enable future bookings
  • Actively participates in the Business Plan preparation with emphasis on driving the revenue objectives for the Hotel

Experience For Event Sales Specialist Resume

  • To provide individual weekly figures by updating the monthly commentary with all contracted and provisional business
  • Sell the hotel facilities when associated with booking any Groups or Events
  • Responsible for in-putting information into S&C, for the accuracy and integrity of information
  • Create and develop promotional pages and supporting materials for events as needed
  • Attend any meetings or training sessions or courses as required
  • Drive all catering revenues. Ensure the quarterly and annual revenue goals are achieved for the hotel

Experience For VP, National Event Sales Resume

  • Maintain a close working relationship with the Director of Food and Beverage, Chef and Banquet Manager
  • Manage the event sales efforts for the hotel, including local, social, and corporate group business
  • Manage the Banquet Event Order (BEO) process, ensuring complete accuracy and prompt distribution to designated departments
  • To maintain and expand the existing database (knowledge of ACT would be beneficial)
  • Proactive sales including sales calls/meetings, site inspections, entertainment and telesales calls
  • Develops increased room nights as well as MICE & Catering Business
  • Handles all aspects of site inspection or familiarization group including enquiry, co-ordination and execution thereof
  • To account manage and re-book business on-site during the event

Experience For Associate Director of Event Sales Resume

  • The ability to build relationships with existing and new clients
  • Work on mastering the "lead" follow up process and track all activity in Salesforce.com
  • Finesse your sales pitch to showcase the value of attending a Forrester Event
  • Creative and ability to think outside the box when it comes to finding new leads
  • To manage an agreed portfolio of accounts, allocated according to market trends and requirements
  • Produce 30-50 calls per day with excitement and professionalism
  • Send immediate follow-up emails to phone calls

Experience For Event Sales Co-ordinator Resume

  • Regularly meet with Event Program Manager to discuss performance and collaborate on new ideas
  • Abides by their schedule. (On-time)
  • An absolute drive to meet and exceed targets
  • Follow through with information distributed (BEO’s, Resumes) to operational departments to ensure that it is understood and able to be carried out in a manner, which the client expects
  • Sell and coordinate the use of Westfield’s marketing resources for outside licensees, including website, calendars, flyers, posters, campus branding opportunities, use of Westfield’s digital landscape, etc
  • Follow up with prospects and clients who have received marketing materials for Forrester events

Experience For Event & Sales Assistant Resume

  • Sell seats for Forrester events in an assigned territory against an established monthly sales quota
  • Record all information pertinent to event attendance in the internal customer database
  • Work as an active team member to ensure the sellout of each Forrester event
  • Liaise with Director of Group Sales and / or Revenue Management in managing Social group blocks including quoting rates, contracting process and related group deliverables
  • Works closely with local community and CVB to ensure hotel is integrated as strong local business partner

Experience For Manager, Event Sales Resume

  • Confirm payments, guarantees, set-ups and ensure signed contracts and agreed upon modifications as necessary with the client
  • Tour, inspect and monitor banquet rooms and presentations
  • Develops and updates policies and manuals, as related to the Division / Department, for implementation in the field, while ensuring compliance to the same for consistency across the group
  • Actively participates in and leads recruitment and talent development for the Division / Department, to meet both current and future needs
  • Models the Corporate culture, vision, mission and core values at all times
  • Deal with telephone and e-mail enquiries for the Group and Events department
  • Initiate booking process by creating accounts/bookings, establishing departmental files and generating notifying affected departments to any types of guest or client inquiries
  • Ensure files are maintained on a regular basis and thorough handovers are provided as per the departmental guidelines to the Planner and Planning Manager

Experience For Temporary Event Sales & Marketing Associate Resume

  • Participate in monthly departmental meetings
  • Carry out site inspections of clients and potential clients, pre-booked or walk-ins
  • To attend in house familiarization trips and events in order to promote the hotel facilities
  • Take over responsibilities of the coordinator in their absence
  • To ensure bookings are followed up with on a regular basis as per the Director of Group and Events
  • Evaluate external enquiries for private events

List of Typical Skills For an Event Sales Resume


Skills For Event Sales Executive Resume

  • Prior Conference &E vents experience, preferably within a hotel / leisure environment
  • Confidence to win new business yet ability to facilitate and deliver the finer details; great time management skills
  • Experience selling & managing a sales staff within the hospitality, food, catering, retail, or event management space
  • Recent event management experience; wedding planning highly regarded
  • Manage the scheduling process for events taking place in Westfield’s operated venues

Skills For Director of Event Sales Resume

  • Experience in cold calling and prospecting for new leads across a range of sectors
  • Master prospecting and relationship building skill that result in ticket sales
  • Comfortable working in a high-energy, fast-paced environment and collaborating with other divisions to achieve strong business results
  • Background experience in Sales & Marketing
  • Role models a passion for service, coffee curiosity, operations excellence and innovation while inspiring partners to deliver the Roastery & Reserve Experience
  • Previous experience of working in a hotel sales environment would be would be advantageous but not essential
  • Experience to build relationships with existing and new clients
  • Previous experience using Envision and OPERA is an advantage
  • Maximise revenue through upselling, but always with the intent to enhance the client experience and add value to the event

Skills For Event Sales Coordinator Resume

  • Previous experience in a Conference & Events function
  • Positive attitude and good sense of humour
  • Experience in Microsoft Office and Lotus Notes; knowledge of Envision advantageous
  • Identifying, negotiating and securing sponsorships to support marketing and event initiatives
  • Identifying and developing new business via telephone, email and face to face meetings to ensure the event is sold to capacity
  • Allocating and managing space on the floor plan
  • Developing and maintaining relationships with vendors/partners to support our event needs
  • Understanding of how to use inbound, content, and outbound marketing to penetrate accounts
  • Understanding of workplace practices in Occupational Health and Safety

Skills For Event Sales Specialist Resume

  • Outgoing bubbly personality with ability to build rapport quickly, team player
  • Executing pre-qualification and contract negotiations approved by Executive Director
  • Obtaining appropriate insurance(s) for each event as needed
  • Assist in administering all phases of the event department, including but not limited to sales, planning, marketing, servicing and administrative procedures
  • Lead, train and mentor catering staff including hiring, coaching development, performing evaluations, disciplinary actions and terminations
  • Work with Senior Management team on creating and implementing event sales/marketing plan, addressing revenue and target clientele/markets
  • Capable of multitasking and working in an exciting environment
  • Ensure that events progress seamlessly by following established procedures, collaborating with other employees, and ensuring accuracy

Skills For VP, National Event Sales Resume

  • Assist with MICE bookings as business demand requires. This includes reviewing MICE files to ensure correct booking procedures are being adhered to
  • Responsible for selling and facilitating events at the GRAMMY Museum and Rooftop (Target) Terrace
  • Assist in the coaching and counseling of employees to reflect Hyatt service standards and procedures
  • Build up enduring customer relationships that allow for an understanding of client’s unique needs and deliver repeat business
  • Develop future and repeat business, contributing to the profitability of the hotel by using proactive sales techniques

Skills For Associate Director of Event Sales Resume

  • Support the Sales Executives with all administration tasks including, proposal preparation, floor plans, event orders and billing
  • Actively participates in achieving the department goals which contribute to the Marketing budget
  • Develop and evolve creative, strategic brand-building programs using digital and social media channels to promote our events
  • Account management and re-booking business on-site during the event
  • Confidence and positive attitude in cold calling and prospecting for new leads across a range of sectors

Skills For Event Sales Co-ordinator Resume

  • Develop and evolve creative, strategic, brand-building programs using digital and social media channels to promote our events
  • Driven, motivated and outgoing
  • Manage budget and develop plan to optimize revenue opportunities by selling museum space/events in unique ways
  • Manage GRAMMY Week planning among departments and ensure all events are well planned and executed
  • Diploma / University qualification in Sales & Marketing and / or Hospitality advantageous
  • Act as the company’s event sales expert in the complete suite of event, sponsorship and experiential marketing
  • Relevant diploma in marketing, hospitality or tourism management
  • In Hotel Event Sales and/or Event Planning
  • Adaptable to change and evolving processes

Skills For Event & Sales Assistant Resume

  • The ability to think BIG when developing sponsorship proposals
  • Partner with existing sales staff to propose events and complete sales
  • Greet customers during the event phase and ensure the Event Operations team are briefed for the execution details
  • Manages group room blocks and meeting space for average to large-sized assignment groups
  • Fantastic career opportunities by joining the world’s largest hotel group
  • Worldwide travel perks including discounted room rates for yourself, family and friends

Skills For Manager, Event Sales Resume

  • Assists in leading the Events team to build long-term, value-based customer relationships that enable achievement of hotel Event sales objectives
  • Assist the event team with execution of conference logistics and reporting when requested
  • Great project management and multi-tasking abilities
  • Actively promote the Hotel’s facilities to clients, conduct tours of inspection and attend networking functions as required
  • Focus on a consistently executed upselling approach

Skills For Temporary Event Sales & Marketing Associate Resume

  • Prepare monthly forecast of sales and catering bookings
  • Be the first impression of The Westin Sydney events team, handling all phone enquires
  • Promote the hotel to potential customers via phone and in person on site inspections delivering an on-brand interaction
  • Manage the sales and catering database
  • Maintain and expand the existing database (knowledge of ACT would be beneficial)
  • Regular training opportunities
  • Work on-site during the event
  • Compile weekly sales reports tracking progress

List of Typical Responsibilities For an Event Sales Resume


Responsibilities For Event Sales Executive Resume

  • Able to work within diverse teams composed of different skills and functions
  • Office administration experience or hotel operations experience
  • Possesses refined verbal and written communication skills
  • Executive-level phone skills and the ability to make approximately 25-50 phone calls a day
  • Create a culture and standard operating procedures for events to ensure excellent customer service and client’s expectations are exceeded
  • One to two years of related sales experience and/or inside sales
  • Collaborates with Events Team to ensure effective diary management of function rooms
  • Collaborates with Revenue Team to ensure effective management of bedroom enquiries and completes accurate projections
  • Organise your own work; prioritise tasks in a manner that ensures all guaranteed response times and deadlines are met

Responsibilities For Director of Event Sales Resume

  • Communicate and act on customer feedback, to continually improve our clients’ experiences and ensure repeat business
  • Previous work experience as an Event Sales Executive
  • Previous sales experience within a five-star hotel or event venue with extensive knowledge of event sales & service operations
  • Demonstrated ability to take initiative and work independently as well as in a team environment
  • Demonstrated ability to lead and mentor subordinates

Responsibilities For Event Sales Coordinator Resume

  • Self-motivated; enthusiastic; strong standout colleague
  • Sales / management experience
  • Ensure that we understand our competitors by assisting in collating market intelligence
  • Collaberates with Director of Group Sales in designing creative group and event proposals
  • Develop and manage event sales revenue and operation budgets; provide accurate forecasting reports
  • Ensure staffing levels are fulfilled by the local General Manager, Operations Manager and Production Managers
  • Attend relevant tradeshows and important out-of-town prospecting opportunities and represent L.A. LIVE in partnership with LATCB

Responsibilities For Event Sales Specialist Resume

  • Fluent in English, knowing Dutch is an advantage
  • Perform name and organizational development at named accounts for prospective attendees
  • Able to lift 50 lbs. (Tradeshow build-out)
  • Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication. Participate in catering sales presentations, property tours and customer meetings
  • Administer all phases of the banquet department, including, but not limited to, sales, planning, marketing, servicing and administrative procedures
  • Prepare, implement and compile data for strategic sales plan, monthly, annual goals, forecasts and other reports as directed and/or required
  • Direct, manage, train and counsel catering sales and convention services/banquet staff. Oversee divisional matters as they relate to federal, state and local employment and civil rights laws
  • Handle all incoming new inquiries from social or corporate sector in a timely manner

Responsibilities For VP, National Event Sales Resume

  • Coordinate with internal and external stakeholders to ensure smooth planning and execution of events
  • Proactively seek out event sales opportunities within the social and local corporate markets
  • Produce and review schedules of events as well as BEOs with operations team
  • Coordinate, execute, and staff private events
  • Manage relationships and execute contracts for private event bookings
  • Promote, manage, and close sales of private event spaces

Responsibilities For Associate Director of Event Sales Resume

  • Coordinate, market, and execute special events
  • Establish and foster new relationships that drive desks sales and increase brand awareness for the properties
  • Drive sales to achieve targeted goals for the department
  • Select, train, supervise and monitor performance of Events Sales and Events Services teams
  • Organize and conduct group meetings to coordinate successful functions
  • Solicit new accounts and review previous events files to generate business
  • Oversee service of group functions once they are in house

Responsibilities For Event Sales Co-ordinator Resume

  • Negotiate, prepare and write contracts
  • Coordinate signage, complete reports and provide timely and accurate communication to operation teams
  • Identify and develop new business via telephone, email and face to face meetings to ensure the event is sold to capacity
  • Allocate and manage space on the floor plan
  • Target and develop new product/feature sectors of the event
  • Achieve weekly and monthly targets
  • Knowledge to manage objections
  • Direct the catering sales effort to ensure revenue maximization with a working knowledge of food and beverage compositions and an understanding of kitchen and banquet service procedures
  • Ensure quality standards are met in areas of customer service and satisfaction

Responsibilities For Event & Sales Assistant Resume

  • Manage, support, coach and effectively lead the Event Sales team; ensure all Event Sales associates receive the proper training and are provided the necessary tools and equipment to effectively carry out their job functions
  • Maintain complete knowledge of market trends, competition, and customers; attend community/social and industry events
  • Play a leading role in weekly Print and BEO meetings to review the status of upcoming functions and events, openly communicating all information, including menus, floor plans, staffing needs, special requests, and specific requirements pertinent to the successful execution of each event
  • Ensure seamless and faultless turnover from sales to operations and back to sales, maximizing guest satisfaction and convenience
  • Collaborate with Executive Chef on developing event menus that drive sales
  • Previous experience in effectively leading the performance management and development of Event Sales staff, including regular and timely performance appraisals, coaching and mentoring
  • Strong aptitude for maintaining constructive working relationships within your department, as well as with other departments in the hotel, particularly Event Operations (Banquets)
  • Closely monitors accounts revenue and business production for area of responsibility
  • Reviews direct competition and conducts regular research

Responsibilities For Manager, Event Sales Resume

  • Maintains a high level of exposure for the hotel in major market areas through direct sales, emails, telephone, fax and written communications
  • To allocate and manage space on the event floor plan
  • To achieve monthly and annual sales targets
  • Confidence and positive attitude
  • Meet and exceed target attendee goals per forum
  • Collaborate with your peers to ensure the sellout of each Forrester event
  • Day to day engagement with various technology platforms (eTouches, Salesforce.com)
  • Work within the events assigned territory to establish a monthly sales quota

Responsibilities For Temporary Event Sales & Marketing Associate Resume

  • Align with the sales representative on the account strategy for events and maintain regular contact to discuss account, seats, engagement levels and sponsorship
  • Experience driving solution-oriented client engagement and exceptional client service
  • Learns quickly and is comfortable in a fast-paced, ever-changing environment
  • Progress your career we strive to promote from within and provide a track into future roles
  • Availability to travel within the US for Forrester Events

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