Email Marketing Resume Sample

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Arnulfo Gutkowski
56763 Cleta Extension,  Houston, TX
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Work Experience

Email Marketing Specialist
11/2017 - PRESENT
Dallas, TX
  • Create automated, multi-touch, targeted customer lifecycle digital marketing programs
  • Manage and update the email marketing calendar to ensure that all plans are in conjunction with creative, products, and the organization’s sales (eCommerce, retail, and wholesale) and marketing efforts and deadlines
  • Define and execute strategies to maximize revenue through email communication
  • Manage email production process end to end: campaign scheduling; segmentation; creative development; email asset production; email vendor management; and post-deployment analysis, working with dedicated analysts
  • Manage the migration from the current ESP to a new ESP including campaign migration, database migration and reporting
  • Meet with marketing and merchandising teams to plan email campaign schedule supporting online and in-store promotions and events, tying to web and direct mail marketing efforts
  • Work with internal creative team to manage and optimize effective email design and content
  • Assist in developing regular strategic data-driven testing of customer email programs to maximize campaign performance and isolate campaign driver effectiveness
  • Conduct research and competitive analysis; assist in setting KPI benchmarks
Email Marketing Analyst
01/2012 - 09/2017
Chicago, IL
  • Partner with Digital Marketing Manager to understand campaign effectiveness and optimize campaign results
  • Monitor internal testing results and industry best practices. Integrate learnings to ensure optimal email results, improved email deliverability, and compliance around permission-based marketing
  • Be knowledgeable on email best practices, technologies and trends
  • Create and optimize automated, multi-touch, targeted customer lifecycle digital marketing programs
  • Assess all email creative to ensure messages are compliant with email content policies
  • Lead A/B testing of subject lines, creative, and copy to improve email KPIs
  • Execute email marketing strategies that engage millions of users across Australia and New Zealand
  • Set-up and deploy complex automated communications within ExactTarget and SendGrid
  • Ensure email messaging is 100% accessible to everyone on both web and mobile
Email Marketing Assistant
06/2008 - 07/2011
Chicago, IL
  • Maintain/develop email performance reports. Analyze performance and develop recommendations to optimize channel performance
  • Manage a team and develop their marketing skills
  • Manage the end-to-end email production process for email deployments. Manage campaign set up, validation, execution, testing and delivery
  • Coordinate across various internal partners in e-commerce, merchandising, marketing and design to ensure emails are created, approved and delivered on-time
  • Setup tags to track revenue via Adobe SiteCatalyst
  • Optimization of marketing performance through A/B testing, personalization, creative, and dynamic content management
  • Help define technical and creative requirements, partner with database marketing and other internal teams to leverage relevant data, develop creative templates with creative partners, and oversee content production to ensure seamless email assembly
  • Monitor daily email campaign deliverability, ensuring high inbox success rate for all email campaigns
  • Support Director, Digital Marketing to help identify deliverability issues, work with internal resources and partner with Return Path to resolve in a timely manner


Southwest University
2002 - 2007
Bachelor's Degree in Marketing

Professional Skills

  • Strong problem solving skills, decision making, relationship management and project ownership owner skills
  • Strong Excel skills, including the ability to use pivot tables, and demonstrated experience working with large data sets
  • Strong problem solving skills, organizational and analytical skills
  • A strong quantitative focus and data-driven approach - excellent strategic and analytical thinking skills
  • Sound analytical skills, organizational and problem solving skills
  • Strong verbal and written communication skills. Able to keep others informed and up-to-date; able to organize/prioritize
  • Strong marketing copywriting and editing skills

How to write Email Marketing Resume

Email Marketing role is responsible for analytical, html, email, organizational, interpersonal, marketing, design, organization, excel, basic.
To write great resume for email marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Email Marketing Resume

The section contact information is important in your email marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Email Marketing Resume

The section work experience is an essential part of your email marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous email marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular email marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Email Marketing resume experience can include:

  • Exceptional written and oral communications skills. Strong interpersonal skills well-developed organisational skills
  • Strong teamwork skills and proven ability to partner across an organization with a very strong deadline driven focus
  • Strong communication (written and verbal), analytical, organizational, problem solving and excellent customer service skills
  • Evidence of effective written communication, copywriting and presentation skills
  • Communication skills with ability to interact effectively with all levels of the organization
  • Strong organizational, coordination and follow-up skills with the ability to prioritize workflow

Education on an Email Marketing Resume

Make sure to make education a priority on your email marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your email marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Email Marketing Resume

When listing skills on your email marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical email marketing skills:

  • Strong financial and analytical skills, detail oriented, solid business sense, and good problem solving abilities
  • Strong analytical skills, with experience using tools to evaluate campaign metrics, determine improvements and innovations, and make adjustments accordingly
  • Project management and good organization skills as well as strong attention to detail
  • Excellent reasoning and analytical skills with proven ability to analyze and interpret metrics
  • Manage your projects with your excellent organization and priorisation skills
  • Possesses excellent time management, prioritization and communication skills

List of Typical Experience For an Email Marketing Resume


Experience For Email Marketing Specialist Resume

  • Strong skills in digital file prep, production, sizing and cropping
  • Excellent English & Portuguese skills, including proficiency in both oral and written communication
  • Strong numeracy skills and analytical abilities
  • Excellent verbal communication skills with the ability to present complex information in a clear and concise manner to a variety of audiences
  • Understanding of HTML and basic Photoshop skills
  • Experience in email marketing with demonstrated success in managing direct response and integrated email marketing programs
  • Strong email marketing experience and knowledge, including strategy, implementation, analytics and reporting

Experience For Email Marketing Associate Resume

  • Marketing experience with a successful track record, either in-house or at an agency/consultancy; email marketing experience required
  • Creative, results-oriented thinker with exceptional project management skills and fully capable in problem detection/innovative problem solving
  • Manage an email database with the ability to segment the data efficiently and effectively to provide information that is pertinent to each audience
  • Identify and trouble shoot issues, formulate plans to resolve, and effectively communicate the results to senior management
  • Graduate (or equivalent) with proven experience in a commercial email marketing role, ideally in the fashion industry
  • Communications Skills (Oral & Written)
  • Change priorities within tight time frames and work with team members to shift priorities and share workload
  • Manage and build good internal relationships through good communication and customer service

Experience For Email Marketing Executive Resume

  • Multi-task in a fast paced, time sensitive environment and can effectively meet specified deadlines
  • Exceptional communication and organizational skills and ability to manage multiple complex projects at once
  • Communicates with internal team members effectively to execute email campaigns
  • Intermediate design skills with knowledge of html, css, responsive, Photoshop, InDesign
  • Proven experience with ESP and CRM systems
  • Understanding of databases, list hygiene, email deliverability, segmentation, and reporting- Experience with A/B testing strategy and methodology

Experience For Senior Email Marketing Specialist Resume

  • Partnering with other marketing teams to prioritize initiatives and develop channel plans
  • Working knowledge and experience using the Salesforce CRM
  • Building and validating translated campaigns
  • Working knowledge and/or direct experience in a Digital Marketing environment
  • Understanding of HTML with a strong ability to design or modify email template designs and landing pages
  • Marketing cloud service provider experience desirable (Salesforce, Responsys, Selligent, etc)
  • Experience implementing, maintaining, and managing email marketing and marketing automation tools within CRM (preferably ClickDimensions)
  • Be part of decision making around marketing program timing, content, audiences and overall program prioritization, including testing strategies
  • Experience in tracking email data, formulating reports and conducting A/B testing

Experience For Email Marketing Analyst Resume

  • Experience using a leading Marketing Automation Platform (either Marketo, HubSpot, Eloqua or Salesforce Marketing Cloud)
  • Experience working in large scale Marketing Automation platform such as Adobe Marketing Cloud, SAS MA, Siebel Marketing or Eloqua
  • Experience in email marketing and/or CRM roles, including a deep understanding of email marketing, automation, and optimization
  • Experience of working with an email broadcasting vendor and of using an email broadcasting tool/CRM software system (ideally Responsys platform)
  • Hands on experience of building, testing and analysing campaigns using an email platform like Responsys, MailChimp or similar
  • Strong knowledge of email marketing trends and best practices including content strategies, targeting, segmentation and A/B testing
  • Demonstrated knowledge of HTML code including email coding best practices and rendering troubleshooting
  • Experience building, coding, optimizing and deploying email campaigns
  • Good understanding of NL best practice (personalization, automation, reporting, designing and templating)

Experience For Director, Email Marketing Resume

  • Make decisions about marketing program timing, content, audiences and overall program prioritization, including testing strategies
  • Solid understanding of email KPIs, reporting and deriving insights for wider business
  • Demonstrates understanding of customer journey and/or online shopping and marketing
  • Working in marketing and 1-3 years experience in email marketing
  • Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards
  • Manage the Auto email campaign launch calendar, working closely with the Auto Marketing team on ongoing prioritization

Experience For Email Marketing Assistant Resume

  • Deep knowledge of and experience in all aspects of email marketing, including targeting, delivery implementation, best practices, and metrics
  • Proven track record of creating, implementing and optimizing complex email programs to meet business goals
  • Execute on the end-to-end digital customer communication strategy with a strong focus on inbound marketing, lifecycle marketing and lead nurturing
  • Experience working in large scale Marketing Automation platform such as Siebel Marketing, SAS MA, or IBM Campaign (formerly Unica)
  • Experience in digital marketing campaign execution, implementation, testing, analytics and planning

Experience For Email Marketing Developer Resume

  • Experience in email marketing, marketing automation or other analytical online marketing
  • Experience with marketing automation platforms (i.e. HubSpot, Eloqua, Marketo, SalesForce Marketing Cloud, Oracle Marketing Cloud, SilverPop, CheetahMail, etc)
  • Experience in using email marketing software, including conditional / dynamic content
  • Experience developing, managing and optimizing email campaigns
  • Experience handling high volume email production and working within an email marketing platform
  • Strong understanding of email marketing operations, technology and testing techniques

Experience For Email Marketing Campaign Specialist Resume

  • Experience in email marketing position using a marketing automation tool
  • 2+ yrs experience developing messaging and campaigns with Marketing Automation systems
  • Multi-task and execute with excellence & precision while adapting to competing demands and shifting priorities
  • Experience in ethical email practices, including CAN-SPAM laws (Controlling the Assault of Non-Solicited Pornography And Marketing Act)
  • Experience using email marketing systems such as Salesforce Marketing Cloud
  • Experience with email marketing, lead nurturing, marketing automation and web analytics
  • Demonstrate knowledge of email marketing best practices, staying aware of industry trends and challenges
  • Four years of experience working in a marketing environment
  • Digital Marketing experience with an expertise in email marketing

Experience For Email Marketing Intern Resume

  • Experience in the email marketing or interactive marketing industry desired
  • Experience building responsive HTML templates and working with CSS/HTML in the context of email design
  • Experience working with Eloqua or a comparable marketing automation program
  • Experience in email marketing management and direct marketing
  • Demonstrate an understanding of technical integration between email marketing systems and CRMs
  • Experience of email marketing and copywriting
  • Professional experience, with at least 2 years developing corporate email strategy and executing email campaigns
  • Experience writing copy for email, gated landing pages, and collateral in the B2B space

List of Typical Skills For an Email Marketing Resume


Skills For Email Marketing Specialist Resume

  • Good numerical skills ideally good XLS experience
  • Excellent communication and presentation skills are required, along with a demonstrated ability to work in a cross-functional team environment
  • Experience in B2B email/digital marketing, demonstrated experience planning and executing
  • Excellent overall writing, spelling, and grammatical skills
  • Strong understanding and demonstrated experience in leveraging dynamic content within email
  • Good agency management skills managing status meetings, timelines, processes, reviewing fees and performance
  • Strong interpersonal and client service skills, with a consultative approach to working with marketing and client service professionals at all levels

Skills For Email Marketing Associate Resume

  • Demonstrated writing and proofreading skills
  • Strong Excel skills and the ability to capture relevant data to use in decision making and reporting
  • Experience coding/sending emails, or like experience with HTML, and a strong interest in customer relationship management
  • Good comprehension and listening skills, with ability to resolve business challenges
  • Good brand management skills - understanding proposition development, creative development, channel integration and use of brand guidelines

Skills For Email Marketing Executive Resume

  • Strong multi-tasking skillset
  • Creative thinker, result oriented with excellent problem-solving skills
  • Excellent verbal and written skills with a specific focus on marketing email communications, print and website executions
  • Excellent reporting skills and highly analytical
  • Strong interpersonal skills and the ability to work independently in a team environment and help resolve any impasses during a project
  • Excellent project management skills, attention to detail and proactive approach to getting things done
  • Detail-oriented, with excellent analytical and problem-solving skills
  • Analytical, creative, and organized with strong problem-solving skills, attention to detail

Skills For Senior Email Marketing Specialist Resume

  • Remarkable team player with experience working effectively with cross-functional partners
  • Excellent interpersonal skills working with diverse and complex projects
  • Strong presentation skills, including the ability present technical information to large groups of people
  • Effectively plan and prioritise, delivering on time
  • Strong analytical skills; knowledge of, and interest in, learning data analysis and Excel formulas
  • Strong interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to a technical and non-technical audience

Skills For Email Marketing Analyst Resume

  • Strong quantitative skills and familiarity with web analytics tools
  • Excellent project management skills with a bias towards action against goals, on-time delivery, and flawless execution
  • Strong interpersonal skills that foster teamwork and inspire confidence
  • Strong project management skills and ability to manage several campaigns simultaneously
  • Strong communication, project, time management, and analytical skills
  • Strong analytical skills to synthesize and interpret data to make informed decisions
  • Strong attention to detail and project coordination skills
  • Strong communication skills to work with several teams

Skills For Director, Email Marketing Resume

  • Excellent web research skills and analytical abilities
  • Excellent comprehension and written communication skills in English
  • Demonstrated analytical, problem solving and organizational skills
  • Excellent communication, time-management, project management, and team management skills
  • Excellent analysis and problem resolution skills at both strategic and functional levels
  • Strong written and verbal communication skills to articulate requirements, communicate status, and interface with internal and external team members
  • Strong problem solving, analytical and time management skills

Skills For Email Marketing Assistant Resume

  • Proven work experience as an Email Marketing Specialist or similar experience
  • Copywriting/ copy editing skills
  • Understanding of JavaScript, SQL and Excel skills are an advantage
  • Proofreading skills and ability to scrutinize content from our customers’ perspective
  • Experience working with enterprise-level marketing tools, an asset (IBM Watson, Salesforce Marketing Cloud, Adobe Campaign, Responsys, StrongView)
  • Analytical experience pulling, manipulating, and deriving insight off of data. Experience with web analytics or visualization tools (e.g. Omniture or Tableau)
  • Solid experience in email marketing and drip/nurturing campaign segment building
  • Experience in creating and overseeing effective, targeted email content including copy and design
  • Account/Project management and production experience in email marketing, including experience with HTML coding for email

Skills For Email Marketing Developer Resume

  • Experience of working with Salesforce and Pardot. Previous experience of using Marketing Cloud is also desirable
  • Related experience working with email marketing or related marketing experience
  • Written and verbal communication skills, including client-facing and internal
  • High-quality research skills relating to industry topics and marketing best practices
  • Strong understanding and experience working with restful APIs and services, lifecycle of HTTP requests

Skills For Email Marketing Campaign Specialist Resume

  • Online marketing experience with demonstrated success in email marketing from concept to completion
  • HTML development skills, with an understanding of responsive design principles and nuances of designing for email versus web
  • Technical skills in media planning and media buying to drive sales
  • Experience in marketing, with at least two years of email marketing experience
  • Collaborate frequently with marketing, product, supply, engineering, legal, and business intelligence teams in order to effectively manage your business
  • Great interpersonal skills for managing agency relationship as well as collaborating with colleagues across departments
  • Solid understanding of usability within the Web and email channels and experience drawing recommendations from web analytics

Skills For Email Marketing Intern Resume

  • Attend meetings and communicate effectively with team members regarding firmwide email and digital marketing projects
  • Experience working with Marketo, other email marketing solutions or strong desire to learn
  • Lead multiple projects effectively while meeting deadlines and maintaining high quality deliverables
  • Experience in managing constituency lifecycle communications, with experience creating personalized email campaigns at scale
  • Email marketing experience including hands-on experience

List of Typical Responsibilities For an Email Marketing Resume


Responsibilities For Email Marketing Specialist Resume

  • Exceptional written communication skills and with experience is writing compelling messages to a consumer
  • Experience in working in a fast-paced environment and experience successfully managing multiple, high-priority projects simultaneously with tight deadlines
  • Excellent writing and communication skills (both written and verbal)
  • Communication – excellent written, listening, verbal and e-mail skills
  • Strong computer skills Knowledge and ability to use Microsoft Excel, Word, and PowerPoint
  • Experience in a Digital Marketing role, with some experience in email marketing
  • Advanced HTML development skills, with an understanding of responsive design principles and nuances of designing for email versus web

Responsibilities For Email Marketing Associate Resume

  • Salesforce Marketing Cloud (Exact Target) experience required or similar experience with Silverpop, Eloqua or equivalent platforms
  • Cross train on A/B testing platform and be able to apply those basic skills to enhance email/promotional campaigns
  • Advanced Excel skills, including setup and use of pivot tables to quickly isolate target segments or deep-dive into response metrics
  • Experience in email marketing, with HTML knowledge and a strong interest in customer relationship management
  • Strong experience with Salesforce Marketing Cloud (formerly ExactTarget) or equivalent enterprise email automation software

Responsibilities For Email Marketing Executive Resume

  • Strong problem solving and issue resolution experience
  • Good experience in using Excel and DB software
  • Detailed organizational, time management, and reporting skills
  • Exceptional skills at explaining data and test findings in layman’s terms
  • Use database management skills target customers based on behaviors (i.e. abandoned shopping cart, site visits, clicks on an email, etc.)
  • Use strategic problem-solving skills to increase deliverability and profitability of the program

Responsibilities For Senior Email Marketing Specialist Resume

  • Strong HTML knowledge, experience working with different responsive templates & can confidently edit and write code in Dreamweaver or Notepad++
  • Strong project management background; experience collaborating across multiple departments to execute projects
  • HTML editing skills
  • Experience with enterprise level Email Service Providers (ESPs) required, such as PostUp,Exacttarget, Responsys ,Silverpop or strongview
  • Sound analytical, organizational and problem-solving skills
  • Skilled at interpreting data and putting insights into layman’s terms and making a compelling business case for your recommendations
  • Solid understanding of email KPIs and deriving insights for wider business reporting and actions
  • Experience in a marketing and/or advertising agency organization to include campaign management and ancillary marketing services
  • Experience in email marketing, marketing automation or other analytical online marketing

Responsibilities For Email Marketing Analyst Resume

  • Skilled at writing a clear and informative email brief and managing amends and approvals from peer and senior stakeholders
  • Flexible in work priorities, Proactive in constantly improving our email messaging and processes
  • Proven record of hitting deadlines and excelling under pressure
  • Experience with large ESP platform Basic HTML programming for coding emails
  • Experience with marketing automation solutions (such as Eloqua, Marketo, Partdot, Marketing Cloud) required
  • Strong understanding of eMail marketing metrics
  • Work with Adobe Campaign, Marketo and Eloqua to create an outstanding email marketing experience

Responsibilities For Director, Email Marketing Resume

  • Code, design, test, and route all marketing assets daily for approvals prior to executing
  • Experience in managing email marketing campaigns in B2C space
  • Experience in utilizing database/website to design and develop email marketing programs to acquire and retain customers
  • Experience with email marketing tool (CheetahMail, Constant Contact, etc.) and HTML coding
  • (Desired) Significant experience in a marketing account executive role in a fast paced, highly structured creative environment similar to an advertising agency
  • Experience in email marketing working with CRM insights in a B2C environment
  • Experience in email marketing or interactive marketing industry
  • Experience with HTML and CSS coding, preferably with working knowledge of languages like PHP and XML
  • Adapt existing email marketing tools and experience to work with the agency’s recommendations and campaigns when appropriate

Responsibilities For Email Marketing Assistant Resume

  • Experience with campaign automation, landing page development, and reporting
  • Experience in providing financial analysis and presenting information
  • Define target audiences of varying email campaigns to provide the best customer experience, while driving growth through the email channel
  • Experience working with automated marketing systems
  • Marketing or equivalent experience in a services industry in a comparable marketing capacity, within a mid-tier financial services company. Required
  • Experience designing and coding for email or websites
  • At least one year of hands-on experience working with and email marketing platform to deploy email messages

Responsibilities For Email Marketing Developer Resume

  • Experience in eCRM/marketing automation, specifically with Salesforce Marketing Cloud and/or Pardot
  • Experience in providing tactical support, problem solving and content development
  • Experience in thinking strategically and holistically, and articulating how to best engage with key constituencies throughout the engagement lifecycle
  • Experience with SalesForce Marketing Cloud email tools, including Content Builder, Content Classic, Automation Studio and/or Journey Builder
  • Experience in Email marketing, with working knowledge of HTML
  • Experience implementing large-scale email marketing programs
  • Experience or training/certification in Eloqua 10 Marketing Automation
  • Experience using Adobe Analytics, Google Analytics, Marketo, and other marketing automation platforms
  • Mandatory - Experience with marketing automation and email marketing tools (such as SalesForce (ExactTarget), or Adobe)

Responsibilities For Email Marketing Campaign Specialist Resume

  • Familiarity with creating marketing automation flows and user experiences
  • Experience running and scheduling A/B test campaigns
  • Experience in digital marketing and e-commerce operating model
  • Expert knowledge and execution experience at setting up lead nurturing campaigns
  • Expert knowledge and execution experience at developing campaigns to reactivate existing customers to increase repeat purchases
  • First-hand experience developing and activating new lead generation campaigns
  • Experience with email marketing and/or direct mail marketing

Responsibilities For Email Marketing Intern Resume

  • Experience working with an email marketing platform
  • Experience with SalesForce Marketing Cloud email tools, including Content Builder, Content Classic, Automation Studio and Journey Builder
  • Strong understanding of email marketing principles and best practices
  • Experience working with email marketing analytics fundamentals? (e.g. list management, deliverability, CAN-SPAM and GDPR compliance)
  • Experience creating responsive HTML templates in a marketing automation tool
  • Strong understanding of customer segmentation and targeting
  • Experience working in a real-time marketing automation environment

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