Director, Digital Marketing Resume Sample

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Rico Hagenes
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Work Experience

Director, Digital Marketing
05/2015 - PRESENT
Philadelphia, PA
  • Proven experience with multi-channel website and marketing efforts as well as hands-on experience with Google Analytics, Google AdWords and marketing reporting tools such as Business Objects and Coremetrics/Omniture
  • Ability and prior experience engaging and growing consumer interest via Facebook, Twitter, YouTube and blogs
  • Advanced knowledge of Digital backend systems and operations as well as working knowledge of web platforms, technologies and development life cycle
  • Strong technical knowledge and experience using marketing automation tools
  • Solid analytical skills, sound business judgment and the ability to provide recommendations to senior management
  • Site Content: Oversee all aspects of site content, from inception to execution, such as creating the content roadmap framework, working with category managers to develop stories, writing creative briefs, keeping track of all changes, reviewing creative assets and reporting
  • Enterprise Digital Platforms (including 900+ websites)
  • Online marketing solutions
  • Enterprise Consumer Analytics
Senior Director, Digital Marketing
03/2010 - 02/2015
Detroit, MI
  • Campaign Management Solutions
  • Responsible for sharing initiative results across senior leadership groups
  • Actively manage the strategic relationship with Division and Corporate Marketing VPs to identify strategies, pain points and opportunities to help scale digital marketing solutions across the enterprise
  • Support the launch of new ideas and partner with key digital agencies
  • Working knowledge and experience with the following areas: website development, web analytics, SEO/SEM optimization, content management systems, online creative/media planning
  • Strong knowledge of best practices in digital media, email marketing and website optimization
  • Innovative thinker, collaborative team player, and strong communicator
  • Subject-matter expertise/passion and intimate familiarity with digital strategy and associated tactics such as web site development, display media, and email marketing
Associate Director, Digital Marketing
02/2008 - 02/2010
Houston, TX
  • Superior strategic thinking and flawless execution of strategies on time and budget
  • Robust analytical thinking: identify, track and measure KPI’s for strategy/campaign
  • Collaboration with internal and external partners (email, RM/database, digital agency) to effectively measure campaigns and efficiently optimize
  • Critical assessment and management of various web measurement opportunities/agencies for entire organization
  • Passion for consumers for whom we serve to build customer-centric, value-driven solutions
  • Maintaining successful relationships with a complex set of cross-functional stakeholders, including international partners
  • Working with the larger Fluke Marketing team to improve customer attraction and retention
  • Partnering with the Corporate Growth team on broader Digital Marketing initiatives
  • Elevate brand awareness and drive sales through digital properties


Ottawa University - Wisconsin Campus
2003 - 2007
Bachelor's Degree in Marketing

Professional Skills

  • Strong verbal communication and listening skills. Excellent written and spoken communication skills
  • Strong analytical skills and be metric driven with experience in developing digital marketing strategies
  • Strong analytical skills and be metric driven with experience in developing digital marketing metrics
  • Strong interpersonal skills; positive, energetic and excellent communication
  • Exceptional attention to detail and research skills as well as superior written and oral communication skills
  • Strategic thinker with strong business acumen, and excellent project management skills
  • This role requires excellent content development and communications skills, and experience in healthcare

How to write Director, Digital Marketing Resume

Director, Digital Marketing role is responsible for analytical, business, digital, leadership, marketing, interpersonal, customer, creative, research, negotiation.
To write great resume for director, digital marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Director, Digital Marketing Resume

The section contact information is important in your director, digital marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Director, Digital Marketing Resume

The section work experience is an essential part of your director, digital marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, digital marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, digital marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Director, Digital Marketing resume experience can include:

  • Demonstrated experience working effectively in a highly matrixed, fast paced work environment
  • Proven strong collaboration and cross functional leadership skills
  • Strong track record of working effectively with product/technology teams and marketing/branding teams
  • Strong listening / facilitation and consensus building skills
  • Proven leadership, management, business strategy, planning, analytical, problem-solving, and negotiation skills
  • Excellent communication skills; an ability to create clear and compelling communications orally and in writing

Education on a Director, Digital Marketing Resume

Make sure to make education a priority on your director, digital marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, digital marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Director, Digital Marketing Resume

When listing skills on your director, digital marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical director, digital marketing skills:

  • Exceptionally strong communication and interpersonal skills including strong product/program management skills
  • Manage time effectively in a time sensitive environment. Manage changing priorities effectively and efficiently
  • Excellent written and verbal communication skills, interpersonal and collaborative skills, and the ability to tell compelling stories centered on the customer
  • Strong organizational skills to effectively manage agency relationships
  • Demonstrate excellent customer service skills while maintaining the client relationship
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments

List of Typical Experience For a Director, Digital Marketing Resume


Experience For Senior Director, Digital Marketing Resume

  • Superior Communication, Public Speaking, Presentation Skills / Experience
  • Have exceptional customer experience judgment, creative problem solving skills combined with business curiosity and a strategic viewpoint
  • Excellent communication skills with the potential and attitude required to learn
  • Oversee the digital site experience including user experience, mobile, site editorial content and promotional messaging
  • Lead digital experience ideation and innovation to evolve the business including identifying key projects to be prioritized on the e-Commerce roadmap
  • Proven experience recruiting, building and developing winning teams
  • Computer proficiency to include Microsoft Office Suite, specially advanced proficiency in Excel skills
  • Highly developed interpersonal, team building and relationship management skills

Experience For Director Digital Marketing Resume

  • Experience in digital marketing, eCommerce and other digital processes and how they are used within a CPG company or relevant experience
  • In Information Technology with 8+ years of management experience or relevant experience
  • Develop a corporate-wide community around digital marketing, focused on sharing best practices, establishing standards, and recognizing effective results
  • Experience working with and directing creative and media agencies, including crafting project and creative briefs
  • Experience in planning and managing budgets across channels while achieving high volume growth targets
  • Hands on experience managing teams responsible for ad operations, trafficking, reporting

Experience For Associate Director, Digital Marketing Resume

  • Business acumen and a strong understanding of the role multichannel marketing plays in the larger marketing mix
  • Leverage cutting-edge technology to deliver an outstanding B2B digital experiences for website visitors, including prospects, customers, and partners
  • Understand changing and differing priorities depending on geographical territories and how these affect Vertical markets
  • Analyze and optimize website performance including the conversion funnel and key landing experiences including the homepage and high-value brand franchises
  • Overall digital / marketing experience with increasing responsibility, scope, outcomes, business impact
  • Experience managing teams and producing positive results

Experience For Director, Digital Marketing, Biosciences Resume

  • Experience in customer-driven digital marketing, advertising, or eCommerce from consumer or technology industries
  • Experience in electronics marketing and/or Vertical marketing management roles with industry expertise
  • Lead the marketing project assessment and prioritization process, then help ensure the delivery of individual projects within that dynamic portfolio
  • Direct experience in digital strategy, conversion optimization, digital content, or other fields related to digital marketing
  • Experience driving digital demand and pipeline programs
  • Experience in other online marketing disciplines, such as SEM, SEO, Social Media, etc
  • Experience in social media and/or digital marketing – in-house or at an agency
  • Experience optimizing Web site content and demand creation objectives
  • Digital marketing and online sales experience, preferably with a B2B technology background, preferably on a global scale

Experience For Senior Director Digital Marketing Resume

  • A strong understanding of the integration industry
  • Demonstrated success in working with channel sales organizations
  • Experience in leading, managing and motivating others, both directly and indirectly
  • Integrate all digital activities and content to create a holistic, consistent experience
  • Proven track record in leading strategic business initiatives, delivering results, and managing diverse teams
  • Demonstrated ability to develop imaginative and credible business strategies and the ability to manage multiple initiatives concurrently
  • Hands on experience with Marketing Automation technology (i.e. Marketo), SEO/SEM, Google Analytics and Salesforce
  • Define and optimize cross-functional team structure and responsibilities for maximum efficiency and effectiveness
  • Assess cross channel interaction and develop a framework to measure channel ROI, allocate budget and prioritize business partner requests

Experience For Director, Digital Marketing, DE Home Resume

  • Experience in credit cards or adjacent highly regulated financial services fields
  • Proven budget management and project management capabilities
  • Analyze Customer, Industry and market trends to establish long term digital marketing strategies, priorities and goals
  • Demonstrated leadership of digital analytics solutions across Martech and Adtech, data and reporting architecture and associated tools
  • Produce and analyze reports on effectiveness of Digital Media Tactics, e-Commerce sales and sales lead generation
  • Develop, attract, hire, manage and motivates a skilled team
  • Overall accountability for performance of digital marketing eStore channel with continuous improvement in user experience and conversion rate

Experience For Senior Director Digital Marketing Analytics Resume

  • Solid understanding of online conversion optimization and UX principles
  • Understanding of data management, including capture, warehousing, segmentation, mining, storing, cleansing, and security
  • Defining and executing website concept, including structure, content, and tone
  • Analyzing campaigns, web metric trends and providing fast, accurate reports to improve and/or add functionality to gain the best ROI for the organization
  • Working knowledge of security policies and procedures associated with ecommerce and digital

Experience For Director, Digital Marketing COE Resume

  • Day to day management of website (built on Word Press), including trouble shooting, improving usability, researching and proposing improvements
  • Expert-level understanding of gaining and analyzing customer insights, brand positioning, strategy and market opportunity
  • Act as a catalyst for digital transformation by tracking, analyzing and sharing emerging digital technologies, approaches and industry best practices
  • Lead the process of defining, developing and executing best-in-class digital strategies that support enterprise wide growth initiatives
  • Develop all multi-channel digital marketing and email campaigns, including the integration of direct mail and other digital content delivery
  • Use measurable results to ensure marketing programs are maximized to coordinate across various fundraising and communication platforms
  • Track record implementing processes and solving technical problems
  • Manage and set the vision for our MarTech stack, optimizing current capabilities while anticipating future needs
  • Drive strategic decision making through the use of data, testing, and industry best practices

Experience For Executive Director, Digital Marketing ADF Resume

  • Work with Marketing stakeholders to ensure plans are integrated, meeting overall brand, territory, and commercial objectives
  • Manage larger initiatives coming out of key marketing and distribution partners, and work with Commerce team to ensure execution
  • Highly collaborative and capable of leading and inspiring multi-functional team
  • Plan, develop and execute on digital marketing plans that support company’s integrated marketing campaigns
  • Directs comprehensive, ongoing program analysis, and reporting to inform business decisions, programs and investments
  • Lead and participate in cross-functional teams with colleagues from branding, finance, regulatory, operations, clinical and product marketing
  • Own SEM/SEO/FB/Display KPIs for clients to ensure they are meeting or exceeding agreed upon goals

Experience For Production Director, Digital Marketing Resume

  • Work with Corporate Marketing and Product Marketing to best represent our story and message to the market through our websites
  • Expertise in developing vertical messaging that connects customer business needs to technology solutions
  • Full understanding of LOFT’s and Lou & Grey’s brand goals and the ability to put them forth in all daily and long-term project decision making
  • Build our digital marketing roadmap and manage the optimal marketing technology stack to support go-to- market and revenue goals
  • Be a digital marketing and strategy thought leader, and partner with others in creating the future of ABM through digital innovation
  • Present and report frequently to senior management, the product marketing team and sales team the digital marketing metrics
  • Search engine optimization/marketing (SEO/SEM) programs reporting and analysis
  • Oversee eStore campaign management and reporting, including in-depth analytics of ROI

List of Typical Skills For a Director, Digital Marketing Resume


Skills For Senior Director, Digital Marketing Resume

  • Excellent writing skills, flexibility and the ability to translate complex business concepts into clear and compelling text
  • Extensive site analytics skills; experience actioning data to support business decisions
  • Work effectively in a high-volume, fast-paced highly collaborative environment managing projects, deadlines, and priorities
  • Excellent listening and interpersonal skills – the ability to influence and persuade are essential
  • Effective communication, presentation, influencing and negotiation skills
  • Creative thinking, exceptional analytical skills coupled with solid business foundation
  • Excellent internet and computer application skills (Excel, Word, PowerPoint)
  • Strong presentation skills, ability to influence others
  • Strong content Experience managing agency relationships strongly desirable

Skills For Director Digital Marketing Resume

  • Very strong time management and multitasking skills
  • Strong communication, problem-solving, and project management skills
  • Effective leaderhsip skills
  • Strong analytical skills, able to clearly interpret and distill commercial information
  • Strong understanding and experience with A/B and MVT testing applied to digital marketing campaigns and programs
  • Marketing experience with significant, demonstrated digital marketing expertise
  • Marketing experience, 4+ years digital marketing experience required

Skills For Associate Director, Digital Marketing Resume

  • Experience in enterprise B-to-B marketing or digital marketing experience
  • Entertainment marketing experience with strong working knowledge of Fox owned content
  • Proven success building strong relationships with both internal and external constituencies
  • Effectively Leading through Others
  • Experience working in an agency environment strongly desired
  • Possess a high level of business acumen, planning and project management skills

Skills For Director, Digital Marketing, Biosciences Resume

  • Demonstrated experience in overseeing the direction, development, and implementation of enterprise wide Ad Tech Stack
  • Unafraid to try new things or challenge the status quo while effectively working in a matrixed organization
  • Proven work experience as a Digital Marketing Director
  • Keep personal and team knowledge and skills up to date by participating in educational opportunities
  • Executive level business acumen and business leadership skills
  • Online marketing experience with a strong focus on driving leads to opportunities
  • Experience with on premise and cloud infrastructure or relevant experience
  • Effectively drives the organization to apply new solutions to improve company performance
  • Select, motivate and develop staff as well as delegate effectively

Skills For Senior Director Digital Marketing Resume

  • Expert channel management and partner management skills
  • Understand the goals and objectives of the university and develop plans to effectively reach prospects with a compelling go to market digital plan
  • Works with cross-functional partners to effectively communicate and train on digital best practices, and develop new-to-industry digital media solutions
  • Understanding analytics and measuring ROI and translating this information into effective executive decision-making reporting Increase brand awareness
  • Interpreting the user journey to better understand and improve the customer experience and focusing messaging to position Fluke as a valued partner
  • Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads
  • An understanding of and experience working with supporting digital marketing technologies such as CMS, marketing automation and e-commerce platforms
  • Management experience leading and managing team activities, including managing performance
  • Hands on digital marketing experience -- Designing, implementing and managing SEM, SEO, Facebook Ads and/or Display campaigns

Skills For Director, Digital Marketing, DE Home Resume

  • Experience using project/process management tools, and creating project plans, including statements of work, timing plans, and status reports for stakeholders
  • Marketing experience, with at least 5+ in marketing operations, working with marketing automation tools and CRM solutions
  • Strong underpinning in modern digital marketing tools, inner workings and technologies for optimizing spend and maximizing results
  • Experience with marketing automation, programmatic media buying, and video content marketing
  • Hands-on experience leading digital strategy, managing and measuring integrated media campaigns

Skills For Senior Director Digital Marketing Analytics Resume

  • Expertise developing targeted, compelling, and effective marketing and communications messages
  • Knowledge and experience supporting a wide range of digital marketing tactics, including: web, SEO/SEM, social media, and email
  • Experience in developing marketing strategies and executing plans for new projects/initiatives
  • Experience and success developing and implementing integrated digital marketing campaigns with measurable results
  • Connect web users to ABM through journey mapping and UX/UI audit to ensure a seamless online experience working with varying organization stakeholders
  • Construct a digital marketing road map, resulting in an integrated strategy to improve efficiency, effectiveness, and marketing ROI
  • Lead a team of digital professionals supporting critical digital channels and properties supporting existing and new capabilities and experiences and outcomes
  • Possess strong knowledge and understanding of marketing automation and how it relates to CRM (Salesforce)
  • Experience creating RFIs, participating in vendor assessments, procurement and contract negotiations with 3rd party vendors & partners

Skills For Director, Digital Marketing COE Resume

  • Experience with A/B and/or multivariate testing to drive increase in conversions on landing pages and website pages
  • Prior success in managing and developing staff
  • Content + editing and copywriting skill
  • Experience in creating engaging and impactful visual content across multiple formats and distribution channels
  • Collaborate with and leverage the shared services teams to ensure digital marketing’s success including strategy, customer experience, and analytics
  • Provide excellent management and leadership of the New Yorker marketing teams including the digital acquisition team, paid search and social media teams
  • Proven track record of implementing enterprise wide B2C digital marketing strategies
  • Strategic thinker with strong analytical, creative thinking and problem-solving capabilities who can relate business needs to digital execution

Skills For Executive Director, Digital Marketing ADF Resume

  • Strong understanding of how all current digital marketing channels function and best practices
  • Experience with developing marketing technology solutions for insights, analytics, digital and/or media activation
  • Experience leading and developing a matrixed team to accomplish goals of organization
  • Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
  • Experience managing and mentoring teams and virtual teams

Skills For Production Director, Digital Marketing Resume

  • Experience writing project proposals, execution, and reporting of such campaigns
  • Leverage experience with content marketing, lead generation, case studies, nurture campaigns, paid acquisition, co-marketing, and funnel optimization
  • Experience in identifying target audiences and devising digital campaigns
  • Proven leadership of a multifunctional marketing and data organization, responsible for driving significant revenue impact
  • Internet marketing experience
  • Digital marketing or related experience within retail or fashion industry
  • Collaborate with internal teams including Global Campaign Managers and Content Marketers to create and execute programs that optimize user experience
  • Demonstrated digital marketing leadership and subject matter/technical expertise

List of Typical Responsibilities For a Director, Digital Marketing Resume


Responsibilities For Senior Director, Digital Marketing Resume

  • Work with artists, managers and key label executives in order to develop compelling and powerful online marketing strategies for artists on Atlantic and the label’s associated labels
  • Strong analytic skills in quantitative data analysis of program effectiveness, forecasting, and ROI
  • Exceptional writing and proofreading skills. Proven ability to translate complex information into simple, compelling messages
  • Strong presentation, problem-solving, analytical, and budget management skills
  • Proven leadership skills and the ability to help set a vision for the future of the digital marketing organization
  • Proven management and leadership skills with large teams in multifaceted organizations
  • Solid experience in multi skilled team management (creative, project management, designers and engineers) – natural team leader
  • Management experience required Proven track record in developing, implementing, and growing successful performance marketing media strategies
  • Solid experience in collaborating with advertising agency to execute best in class marketing campaigns

Responsibilities For Director Digital Marketing Resume

  • Demonstrated experience, business acumen and success in strategizing and innovating in the commercial digital space
  • Analytical skills (understand key metrics and develop action plans using that data)
  • Solid experience working with large ESP’s (i.e.CheetahMail) as well as online analytics tools (i.e. Omniture)
  • Solid experience in digital marketing, website and app development
  • Effectively manage, coach and develop Digital Consumer Engagement team

Responsibilities For Associate Director, Digital Marketing Resume

  • Deep experience in SEM, Display, Contextual, Social and Programmatic marketing. Experienced managing and scaling media budgets > $ 25M annually
  • Effectively lead through influence and best practice
  • Strong leadership abilities in hiring, managing, developing, and inspiring people
  • Experience in digital marketing, including designing and delivering successful website, SEM and program strategy
  • Experience leading, coaching and developing teams

Responsibilities For Director, Digital Marketing, Biosciences Resume

  • Experience leading and organizing cross-functional teams for web or software development efforts
  • Experience defining product requirements, budgets and writing functional specifications
  • Experience managing and mentoring teams
  • Experience directly supervising marketing personnel
  • People management experience, preferably overseeing internal support/technical and digital marketing roles

Responsibilities For Senior Director Digital Marketing Resume

  • Experience managing a digital advertising budget
  • Proven track record in managing large digital media budgets and hitting monthly goals for user acquisition, retention, and other key performance metrics
  • Experience driving a team of digital communication, social, web marketing, and digital content professionals
  • Entertainment, online and/or online marketing experience required
  • Experience in Theatrical Marketing/Production (preferably entertainment based)
  • Experience leading technical integrations
  • Synthesize analytical insights, competitive research and testing results to inform key opportunities, recommendations and next priorities
  • Develop and execute a cohesive, ROI-driven marketing plan with proven results

Responsibilities For Director, Digital Marketing, DE Home Resume

  • Manages the social media agency to develop effective moderation planning, eco-system development and editorial calendars
  • Experience in editorial and digital content creation for software/technology marketing organizations
  • Proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Experience in leadership roles within marketing
  • Professional experience, at least 5 of which are in the digital/email/content marketing space
  • Experience in marketing to hospitals or physicians
  • Online marketing expertise is required: strong familiarity with website design, SEO / SEM, Web 2.0, e-commerce and related tools
  • Strong knowledge of marketing and website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Responsibilities For Senior Director Digital Marketing Analytics Resume

  • Strong communicator and team player with an outgoing personality
  • Experience and understanding of the concepts of a “lead funnel”, “Customer acquisition cost” and “Customer Lifetime value
  • Strong technical competence and functional knowledge, including
  • Experience with hands-on digital marketing with a for-profit business, non-profit organization or with an agency
  • Experience in online advertising and online acquisition campaigns required
  • Experience in Digital Marketing

Responsibilities For Director, Digital Marketing COE Resume

  • E-commerce Marketing experience required
  • Extensive management experience in the Digital space, with a focus on Direct to Consumer & Performance Marketing strategies inclusive of SEM & SEO
  • Proficient in Google Analytics with good understanding of web analytic principles
  • Strong analytical, quantitative, and problem solving capabilities, with a attention to details, at both strategic and executional levels
  • Experience in creating webpages on a CMS, ideally on ExactTarget and WCM
  • Progressive digital marketing experience
  • Proficient in Google Analytic with good understanding of web analytic principles

Responsibilities For Executive Director, Digital Marketing ADF Resume

  • Skilled in customer-centric thinking and tools
  • Optimise SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) spend and effectiveness
  • Experience with large scale division budget / cost management
  • Experience in Web Production (preferably entertainment based)
  • Website design and implementation experience required

Responsibilities For Production Director, Digital Marketing Resume

  • Relevant experience
  • Team player with strong problem solving approach
  • Partner with Online Merchandising Manager to drive web content and experience improvements across key marketplace categories
  • Work closely with our Shop Your Way Targeted Interaction to deliver a customized WOW shopping experience for our Shop Your Way members
  • Collaborate with UEX teams to create landing pages and optimize user experience
  • Very well organized and structured, love and breathe methods and processes (Agile, Kanban, kaizen…) with a strong sense of performance and analytics

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