Digital Merchandising Resume Sample

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Carleton Medhurst
84173 Sanford Road,  Boston, MA
+1 (555) 656 5670

Work Experience

Director, Digital Merchandising
04/2016 - PRESENT
Boston, MA
  • Develop category strategic plans based on qualitative and quantitative insights
  • Develop plans, execute and drive profitable growth in emerging categories
  • Collaborate with key cross-functional senior stakeholders in merchandising, pricing, product management, engineering, operations, and marketing
  • Lead and develop a team of Category Managers and their reports
  • Represent e-commerce in discussions with suppliers and other partners
  • Develop talent for Category leadership; additionally, mentor/develop staff at Company
  • Analyze competitors’ marketing, selection and pricing and make strategic changes and product scouting as needed
  • Leverage technology to enhance business goals / customer experience
  • Travel within the United States is required every 3-5 weeks to collaborate
Digital Merchandising
06/2011 - 12/2015
Houston, TX
  • Develop a deep understanding of the site and best practices and conduct regular audits to assess site content quality (e.g., online titles, images, links) and other elements such as pricing and assortment codes
  • Perform item maintenance for taxonomy, content, images, etc
  • Troubleshoot items not online
  • Analyze sales, margin, in-stocks, traffic, and KPI’s in support of digital merchandising execution
  • Responsible for conducting quarterly competitive analysis among the key competitors in the space in both desktop and mobile space
  • Determines and tests site taxonomy, attribution, filters – with a narrow focus on analytics and testing
  • Responsible for on-site search management and maximization of site search to drive conversion
Digital Merchandising & Translations Assistant
03/2006 - 01/2011
Houston, TX
  • Relevant experience, preferably in management consulting, e-commerce, or product management with interest in or progress towards general management
  • Both develop and articulate strategy and execute tactically
  • Versatile performer, capable of adapting as data-led insights evolve
  • Prior experience recruiting and building high-performance teams
  • Multi-task and work well within a dynamic organization
  • Frequent assessment, QA, and enhancement of the end-to-end digital experience for Toys “R” Us / Babies “R” Us’ guests
  • Frequent assessment, QA, and enhancement of the end-to-end digital experience for Toys ‘R Us / Babies ‘R Us’ guests
  • Analyze sales, margin, instocks, traffic, and KPI’s in support of digital merchandising execution


Marymount California University
2001 - 2005
Bachelor's Degree in Merchandising

Professional Skills

  • Strong decision making capabilities; strong point of view and negotiation skills
  • Strong analytical skills and clear understanding of financial measurements and how to impact them
  • Excellent time management, organization and communication skills
  • Lead the teams in prioritizing and delivering new capabilities that support streamlining processes and procedures
  • Experience in a high-volume eCommerce environment working directly with leading web analytics tools such as Omniture, CoreMetrics or WebTrends
  • Leads teams in execution of Digital Merchandising business plans and monitors progress against plan to ensure effective prioritization
  • Experience leading others, either through direct supervisory responsibility or as project lead

How to write Digital Merchandising Resume

Digital Merchandising role is responsible for retail, digital, organization, training, recruiting, reporting, design, research, travel, software.
To write great resume for digital merchandising job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Digital Merchandising Resume

The section contact information is important in your digital merchandising resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Digital Merchandising Resume

The section work experience is an essential part of your digital merchandising resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital merchandising responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital merchandising position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Digital Merchandising resume experience can include:

  • Regularly visit competitors’ websites and stores to understand what they offer and to validate our competitive advantages and positioning
  • Lead Website, landing page, product recommendations, and internal search result strategies that create a best in class consumer experience
  • Effective execution of business enhancements, from conception to delivery
  • Leading by example, embody our values
  • Create special landing pages following website template configurations on request to support marketing needs, CRM or promotion campaign initiatives
  • Works closely with the digital marketing team to ensure business needs are being met and line add goals are being achieved on a monthly basis

Education on a Digital Merchandising Resume

Make sure to make education a priority on your digital merchandising resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital merchandising experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Digital Merchandising Resume

When listing skills on your digital merchandising resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical digital merchandising skills:

  • Effectively engage and motivate large groups
  • Build organization capabilities and skills required to implement and support the Digital Retail strategic plan
  • Oversee training and development of employees directly and indirectly managed and makes effective staffing decisions
  • Multitask and focus in a dynamic atmosphere and adjust to shifting priorities
  • Merchandising experience preferably in the vitamin minerals and supplement industry or another industry of complex product assortments
  • Develop cross sell and up sell opportunities throughout the Customer’s shopping experience

List of Typical Experience For a Digital Merchandising Resume


Experience For Director, Digital Merchandising Resume

  • Foster a cross-category collaboration with peers to ensure a cohesive, intuitive digital experience spanning the merchandise categories on
  • 4 – 6 years’ experience in Site Merchandising
  • Maximizes product sales and profitability by developing and managing the merchandising strategies for area of responsibility
  • Ensure all aspects of site merchandising are on brand, employ best practices, have KPIs to benchmark performance
  • Develop and distribute key reporting metrics for e-commerce sales, gross margin and ROI; make recommendations and decisions based upon results
  • Nice to have: Microsoft Excel and analytical visualization tools (e.g. Tableau, Domo) for merchandising rep
  • Lead & develop seasonal and daily merchandising strategies that exceed consumer satisfaction and financial targets

Experience For Manager, Digital Merchandising Resume

  • Drive sustainable process improvements across the functions which create year-over-year efficiency in the category
  • Focus on the development of talent on the team, which includes effectively recruiting and developing the best talent, and create a positive environment which motivates people to deliver aggressive results
  • Work with cross-functional teams to develop and execute site roadmapping and navigational strategies, as well as product sequencing
  • Create and implement a strategy for online merchandise, content and product placement and navigation strategy
  • Serve as a key liaison between the business and technical teams to implement new site functionalities and enhancements
  • Monitor and assess site analytics and KPIs to inform site strategies

Experience For Senior Program Manager, Digital Merchandising Resume

  • Partner with the web production team to understand and proactively explore functionalities and drive online efficiencies
  • Manage an Associate Site Merchandiser
  • Take analysis into action, executes to timelines and provides timely solutions
  • Exceptional leadership capabilities and the ability to influence others across functions; build support and engagement
  • Review and react to sales performance. Continually seek new ways to drive sales and implement strategies to improve overall merchandise productivity and profitability

Experience For Assistant Manager, Digital Merchandising Resume

  • Surface digital capabilities to drive category sales and connect back to digital product roadmap prioritization
  • Comfort with content management systems (particularly Adobe Test & Target but also in-house built systems), analytical tools (e.g. Adobe Analytics)
  • Provide leadership insight into the mid and long term strategies that support department goals and objectives
  • Help define critical digital KPIs for merchant partners
  • Appropriate 1:1 meetings

List of Typical Skills For a Digital Merchandising Resume


Skills For Director, Digital Merchandising Resume

  • In partnership with REI's Digital Retail Leadership team, prioritizes the development of new site functionality, interfaces, and services
  • Develop and maintains strong professional relationships with key individual stakeholders and partner teams throughout REI
  • Ensure effective negotiations with vendors and that contractual performance standards are met or exceeded
  • Generally requires 3-6 years related experience
  • Experience with web analytics tools such as Omniture, Endeca, MDM, Oracle ATG Web Commerce Business Control Center or Bloomreach
  • Collaborates with the testing and optimization team to recommend and strategize new ideas around merchandising best practices to drive incremental line adds
  • is devoted to everything beer, from refrigeration & dispensing to gifts & accessories
  • Use analytics to identify opportunities for testing and optimization, with a focus on improving conversion

Skills For Manager, Digital Merchandising Resume

  • Adaptable and proactively able to move with change while maintaining a positive attitude
  • Team building and company wide events throughout the year (sometimes too many to count)
  • Pre-employment drug and background screening required
  • carries a unique selection of appliances, housewares, lighting, and more
  • is an upscale destination for stylish, showroom-quality lighting
  • is a favorite of plumbing professionals and serious DIYers

Skills For Senior Program Manager, Digital Merchandising Resume

  • Deep understanding of the full assortment of products carried by the company
  • Working in an ecommerce environment
  • Managing associates
  • Provide coaching, direction and leadership support to employees in order to achieve department, company and customer results
  • Ensure teams are actively applying customer insights and business performance data to the development of strategic and tactical direction
  • Executes daily, weekly and monthly reports including QBR (quarterly business review analytics)

Skills For Assistant Manager, Digital Merchandising Resume

  • Coordinate all Ecommerce sample need allocations with brand marketing and allocation teams
  • Track and communicate upcoming product launches and manage the product activation process from setup to go live
  • Visual merchandising of the digital spaces with an eye for high quality design and functionality
  • Partner with key stakeholders to coordinate merchandising initiatives across the company
  • Develop the ecommerce merchandising requirements for the campaign briefs
  • Driven to hit deadlines and achieve goals
  • Solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements
  • Thrives in a fast-paced, entrepreneurial environment, but within a large, complex business

Skills For Digital Merchandising Product Manager Resume

  • Self motivated with the ability to inspire and motivate a team
  • Have hard conversations, payroll, negative EMP, EMPs
  • Develope, Hire, Fire, your team
  • Great 401(k), PTO and benefits package which includes Medical, Dental, Life and Vision
  • Incredible employee discounts on products
  • DSHEA certification (either pre or post hire) required

Skills For Senior Manager, Digital Merchandising Resume

  • Strategic planner that possesses global vision and can communicate well with leaders and Associates in every discipline
  • Promote an atmosphere of accountability and drive for results in the team
  • Support the implementation of company programs, procedures, methods and practices to promote REI key messages
  • Challenge and inspires employees to achieve business results
  • Ensure employees adhere to legal and operational compliance requirements
  • Conduct and ensures the completion of performance reviews
  • Establish and maintains visibility within the department
  • Lead the development of the digital merchandising strategic plans in partnership with merchandising and marketing leadership teams to deliver successful financial results

Skills For Analyst, Digital Merchandising Resume

  • Develop customer relevance strategy for digital properties that drives an enhanced customer experience and/or incremental revenue opportunities
  • Partner cross-divisionally to lead seasonal planning for categories, activities and programs to drive financial results and align with enterprise
  • Develop the SEO and site search strategic direction, identify investments in tools and resources that improve findability
  • In concert with other eCommerce leaders, continue to build internal awareness and understanding of the impact eCommerce has, and the value eCommerce delivers to customers of the co-op
  • Responsible for identifying merchandising strategy and opportunities to maximize different devices, with a keen focus on mobile
  • Accountable for improving the performance of
  • Our customers love convenience; our call to action is providing them value whenever, wherever, and however they choose to shop
  • Drives A/B testing to optimize conversion performance

Skills For Digital Merchandising Coord Resume

  • Deliver annual team resource, expense, and performance plans in support of Digital Retail goals and objectives
  • Communicate progress, obstacles and solutions to partners and management for the successful delivery of corporate initiatives
  • Maintain weekly, monthly and quarterly sales and inventory reports related to product and performance
  • Test promotions, site enhancements, and functionality. Frequently QA site for irregularities and work to resolve
  • Troubleshoot customer service, SAP and order fulfillment issues across all relevant systems

Skills For Senior Director, Digital Merchandising Resume

  • Develop and maintain an annual digital merchandising strategy that is in alignment with the overall direct strategy and is based on a deep understanding of e-Commerce best practices, the target customer and competitive landscape
  • Develop an integrated merchandising calendar in partnership with key stakeholders that are aligned to company objectives
  • Act as the digital ambassador as campaign concepts are developed
  • Establish a baseline performance standard for placements and assets to make data driven tradeoff decisions and execute both short- and long-term optimization efforts
  • Partner with Product Owner to ensure support for and execution of features and functionality digital merchandising strategy
  • Continuously optimize site architecture through analysis of customer navigation using Omniture data analytics tools, partnership with Merchants on key strategic initiatives and study of competitor's merchandising strategies and performance in key product categories

Skills For Coordinator, Digital Merchandising Resume

  • Determine and optimize cross-sells for each product sold on
  • Verify search results pages for relevancy of product/brand categories and provide recommendations for improvement
  • Partner with Merchants, Marketing and Ecommerce Production teams to identify other customer-facing content opportunities: product guides, fashion-forward shops, departments, etc
  • Provide leadership for the divisional team and across the company to ensure that the various functions supporting the business have accountability for all key performance metrics such as demand and selection growth, inventory turns, and in-stock rates
  • Manage a team of merchandisers, and oversee the effective merchandising of product throughout the site to achieve demand and conversion targets and ensure a positive brand and customer experience

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