Digital Account Executive Resume Sample
Bartholome Wolff
469 Liam Inlet,
New York,
NY
+1 (555) 382 9960
Work Experience
Digital Account Executive
06/2015
-
PRESENT
Boston, MA
- Identifying and understanding the clients’ advertising needs and developing ideal marketing solutions
- Vice President of Sales, NFLN
- Pricing & Inventory Group
- Media Sales Staff
- Integrated Marketing group
- Business Development & Partnership Marketing
- Manage and execute sales and media strategies including but not limited to digital and publishing to maximize sales objectives
- Continually develop and maximize revenue generation opportunities with agencies and direct client with a focus on digital and publishing
Digital Account Executive TVC
10/2010
-
05/2015
Boston, MA
- Liaise with Revenue Planning and Strategy, Consumer Marketing and Platforms to ensure alignment on all revenue targets
- Engage in all stages of the sales cycle; providing feedback, initiatives, campaign history, reports and analysis of integrated multi-platform campaigns
- Identify and provide upsell opportunities on current and upcoming campaigns across media platforms with a focus on digital & publishing
- Update and maintain all account activity, and forecast sales activity
- Work with internal teams to develop creative solutions and integrated sales programs for clients
- Collaborate with all media platforms to maximize revenue potential and provide innovative integrated sales solutions for our partners
- Manage and update client database and client correspondence
- Manage Agency Agreement parameters within territory
Digital Account Executive, Olympics
02/2008
-
07/2010
Boston, MA
- Respond to agency & client inquiries regarding digital and publishing sales and sponsorships
- Liaise with clients and external stakeholders on sales status/execution while providing accurate updates and feedback
- Host client events (as needed) to strengthen relations and seek new business opportunities
- Develop, maintain and strengthen relationships with key broadcast advertising and media buying agencies with a detailed understanding of the client’s business needs
- Track variables of all active/executed sponsorship campaigns (client, cost, annual increase, content/deliverables and etc.)
- Review detailed post campaign summaries and analysis and identifying renewal or upsell opportunities
- Managing all aspects of building and maintaining a sales pipeline
- Creating and managing a strategic account penetration plan
- Planning daily-weekly-monthly sales activity
Education
Miami International University of Art & Design
2002 - 2007
Bachelor's Degree in Advertising
Professional Skills
- Strong qualifying skills for cold calling and building their own prospecting list
- Strong communication skills to present to advertising
- Strong organizational, multi tasking and deadline oriented skills are essential
- Strong problem-solving and attention to detail skills
- Analytical and creative mind in strong communication and interpersonal skills
- Strong people skills, team player
- Excellent interpersonal and client communication skills
How to write Digital Account Executive Resume
Digital Account Executive role is responsible for analytical, presentation, interpersonal, training, advanced, microsoft, salesforce, english, reporting, procurement.
To write great resume for digital account executive job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Digital Account Executive Resume
The section contact information is important in your digital account executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Digital Account Executive Resume
The section work experience is an essential part of your digital account executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital account executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital account executive position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Digital Account Executive resume experience can include:
- Effective sales skills, negotiation techniques and superior communication skills which are essential to the job
- Aptitude to effectively prioritize and complete multiple task
- Strong influential/ leaderships skills
- Maintaining and expanding skills in sales techniques, as well as CA solutions, the industry, competitive knowledge and CA processes
- Strong ability and experience communicating and selling to client direct
- Work effectively in and present advertising and marketing ideas to customers in various digital formats
Education on a Digital Account Executive Resume
Make sure to make education a priority on your digital account executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital account executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Digital Account Executive Resume
When listing skills on your digital account executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical digital account executive skills:
- Time management skills; ability to prioritize, couple with excellent oral and written communication skills
- Thrive on problem solving and creating solutions; strong analytical and strategic-thinking skills are essential
- Good presentation skills (or willingness to learn)
- Personally confident, with good communication skills
- Team-player with solid collaboration skills
- Extensive knowledge of digital/multimedia platforms Strong influential/ leaderships skills
List of Typical Experience For a Digital Account Executive Resume
1
Experience For Digital Account Executive TVC Resume
- Prospecting: Advanced understanding of the process and skill of reaching out to potential customers with the goal of finding new business opportunities
- Building solid relationships with clients and agencies
- Demonstrate ability to research, structure, present and negotiate pricing proposals, as well as reading and interpreting contract language
- Ales, marketing, or advertising experience
- 12-18 months of digital media planning and buying experience
- Demonstrate proficiency in navigating CA's internal processes and systems, and supporting roles
- A top priority of the position includes delivery of digital sales goals for Gannett’s Digital Marketing Services suite
2
Experience For Senior Digital Account Executive Resume
- Build and maintain strong trustworthy relationships
- O- A top priority of the position includes executing and delivery of digital sales goals for the Gannett’s Digital Marketing product suite
- Previous Internet Sales/Support experience, 2+ years
- A proven ability to plan, develop and implement sales strategies that produce results
- Demonstrates an understanding of these products and is able to articulate our products and their value propositions to customers
- CRM experience required (Salesforce.com or other)
- Courageous, able to operate outside of your comfort zone, managing ambiguity
- Possess a hunter’s mentality with 1-5 years of experience developing new business relationships in an outside sales role, as a recognized top-performer
- Demonstrate intermediate proficiency in proposal development, negotiation and closing
3
Experience For Digital Account Executive, Olympics Resume
- Demonstrate understanding of the customer's business and operational processes
- Experienced in digital sales
- Be at the forefront of our organisational learning in this area, make & then test the effectiveness of boldest new plans
- IT: Highly experienced in Microsoft office, in particular PowerPoint, Excel
- Proven track record of sales success in digital media sales
- Interact with all levels within an organization and to manage multiple priorities in a fast-paced and demanding environment
- Meeting Coordination including scheduling, agendas, note taking, call-reports and follow-up on next steps
4
Experience For Digital Account Executive, Fort Myers Resume
- Creating and executing campaigns targeting prospects
- Selling digital business offerings toward meeting or exceeding revenue expectations
- Collaborating with the digital account leads in preparation of recommendations, marketing strategies and actions for the client
- Reviewing, analyzing material relative to client needs – Statement of Work, media plans, research data, etc
- Presenting proposals to the customer, and selling the value of maintenance and support services
- Preparing and negotiating the price, terms and conditions
- Performing basic web-based demonstration
- Using sales force.com to manage and update sales activities
- Using Salesforce to manage and update sales activities
5
Experience For Digital Account Executive, Denver Resume
- Understanding of the digital programmatic landscape and how it to maximize for clients
- Supporting Account Manager on reporting
- Liaising of local clients and local GTB contacts where necessary
- Delivering key campaign reporting deliverables to the Client
- Developing a strategic business plan with management to meet and exceed sales goals
- Creating custom programs and sponsorships that meet client’s goals
6
Experience For National Digital Account Executive Resume
- Ensuring the renewal of expired enterprise license agreements are properly booked and invoiced accurately and in accordance with the standard processes
- Manage account admin and operating tasks - keeping campaign folders/files up to date for client reporting and audits
- Support Managers in producing and collating data required for measuring performance against KPI’s
- Comfortable using and learning new sales based technologies
- Obtain thorough understanding of the station’s websites, programming and competitive advantages
- Brand alignment: securing placemats, briefs, brand stories, scheduling alignment meetings, asset procurement (TV scripts, print layouts, video, etc…)
- Exceptional client management focussing on developing relationships with the client team built upon trust and efficiency
7
Experience For Digital Account Executive, Territory Resume
- Spend at least 90% of time prospecting leads or presenting to clients to build your digital book of business
- Responsible for prospecting and closing new business accounts
- Responsible to develop media planning based on Media and Marketing objectives
- Deep knowledge of the digital media / social media ecosystem, including advertising models
- Committed to building and developing relationships
- Perform weekly sales forecasting, account planning and other related sales administrative tasks to grow assigned business profitability
- To provide regular updates & information to Digital Directors & Regional VPs regarding the digital marketplace, competitor intelligence & prospecting lists
- Develop and maintain selling tools including, but not limited to, Salesforce, CPQ and CML
- Capacity to work in a fast-paced, often changing sales environment
8
Experience For Digital Account Executive, Telemundo Resume
- Track record of exceeding revenue goals
- Support sales staff in selling digitalproperties
- Develop innovative solutions to meetclients’ digital marketing needs
- Sell digital advertising solutions
- Thorough knowledge of PPC, SEO, Social Media, Targeted Display, Mobile and Video Marketing strategies
- Maintain activity reporting within CRM Software (Salesforce.com)
- Completes required documentation and reporting for the proper
- Updates all status documentation such as Hot Sheets, Planning Calendars and Client Status Documents
- Participate in quality control on maintenance projects, launches, banners and other areas as needed, including post launch screen grabs
9
Experience For Digital Account Executive, Teen Vogue Resume
- Exceptional ability to develop relationships built upon trust and a mutual understanding
- Keep on top of digital and social media marketing industry news
- Administrate various aspects of social media operations: updating account passwords, user account setup, etc
- Build CBS Radio's presence with local and spot buying agencies
- Generate online revenue through streaming, display and other digital properties
- Keep the business healthy and growing
- Develop and maintain a full funnel of prospects and properly track prospects through the funnel using internal tools
- Set expectations during pre-sale phase and manage post-sale to meet those expectations to ensure client satisfaction with an eye toward renewal and up-sell
10
Experience For Digital Account Executive, Asheville Resume
- Include ongoing digital media campaigns to support the digital presence
- Implement ways of working with UK and Global Dentsu teams to ensure the smoothest possible process
- Gain understanding of all projects and their status to update teams and client quickly
- Develops and works a pipeline of potential customers’ growth within existing base; produce accurate forecasts
- Advanced or fluent English and intermediate Spanish
- Navigate a sale with multiple decision makers
- Capacity to manage themselves
- Perform extensive needs assessments with prospects (acquisition), and existing customers (cross sell) to determine how WTSP Digital can offer the best solutions that improve the efficiency and effectiveness of the SMB’s marketing programs
- Fully understand, and effectively articulate the features, competitive advantages, and applications of WTSP’s solutions (competitive positioning) to prospects/clients
List of Typical Skills For a Digital Account Executive Resume
1
Skills For Digital Account Executive TVC Resume
- Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators
- A proven closer with experience handling a variety of clients, goals and deadlines
- Advanced PC skills including Microsoft Office required
- Previous experience working in a team environment and a strong passion for the Olympics
- Digital advertising sales experience. Recent, relevant digital sales experience is required
- Numeric and analytical skills with high levels of accuracy
- Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
- Compiling persuasive & effective sales arguments across Client Direct & Advertising Agencies for both Direct & Programmatic solutions
- A strong focus on being in-market: attending 8-10 sales-calls, client entertaining, relationship building activities on a weekly basis
2
Skills For Senior Digital Account Executive Resume
- Be the Digital Media Guru with a solid understanding of Digital Media, Marketing and Advertising
- Digital sales experience selling, Email Marketing,
- Professional service experience, preferably in a marketing or advertising environment
- Professional service experience with frequent client contact in a marketing or advertising environment
- Proven track record of selling brand advertising, content, and multi-platform sponsorships
- Experience with buying at both a local and international level
- Good organisational and multitasking abilities
- Experience working with SMB and major accounts
- Digital services experience in advanced targeting, SEM, SEO, native, social
3
Skills For Digital Account Executive, Olympics Resume
- Previous experience and success in working for multi-media sales organization
- Be a team player, fostering a collaborative team environment based on honesty and effective feedback
- Be effective at managing up with confidence to ensure your line manager is aware of workloads and that deliverables are manageable
- Inside Sales experience selling B2B applications; on-demand/SaaS, IT Infrastructure Management
- Experience developing new business relationships in an outside sales role
- Develop a close client relationship with strong communication
- · An educator and business consultant with exceptional experience in client presentations, able to translate the technical solution to business results
4
Skills For Digital Account Executive, Fort Myers Resume
- Identifies, elevates and implement opportunities to improve process and drive effectiveness or efficiency
- Strong work ethic with a customer service positive attitude (internally and externally)
- Be the face of KENS 5 and ensure a superior customer experience
- Prioritize and organize sales calls based on maximum potential return
- Have experience to work collaboratively across a multi-media company
- Proven capacity to enhance revenue through
- Engage and strategize with senior level executives on the client side to demonstrate how Entercom can help meet their objectives
5
Skills For Digital Account Executive, Denver Resume
- Engage and strategize with senior level executives on the client side to demonstrate how Entercom Radio can help meet their objectives
- Effective communications management is a critical component to your day to day
- Proven track record of knowledge of SEM/SEO sales offerings
- Valid Drivers License and Proof of Insurance required
- Excellent presenter to clients of sales opportunities and post-sale successes
- Demonstrated ability to consistently close sales and generate revenue
- Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals
- Some previous experience in Paid and Biddable media, ideally in an agency role
- Understanding of integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR etc.)
6
Skills For National Digital Account Executive Resume
- Growing WCNC’s digital product revenue and account list through prospecting, selling and closing new digital clients
- Developing and maintaining a deep understanding of the assigned territory, including customers, prospects, partners, influencers, etc
- Fielding questions from sales & finance pertaining to the renewal of expiring enterprises licenses
- Developing ideas that leverage TEGNA’s digital assets to accomplish the client’s advertising goals and objectives
- Preparing Excel spreadsheets to monitor proposals being sent
- Meeting or exceeding revenue quota goals on a monthly, quarterly and yearly basis
- Providing support on the back-end, which includes contract creation or customer portfolio research, for CPM Team Members managing larger strategic renewals
7
Skills For Digital Account Executive, Territory Resume
- Understanding the entire account layout when working renewals: AD, Strategists, CPM, etc. and the impact that renewals have on them
- Prospecting, cold calling, and development of new sales opportunities
- Attending weekly sales meetings as required
- Supporting the practice leads and team to drive digital growth across campaigns
- Marketing and Reputation Management
- Understanding of clients’ business and their business/communications objectives
8
Skills For Digital Account Executive, Telemundo Resume
- Securing of conference calls, meetings, RFPs, negotiations & bookings that contribute to the regions’ annual digital revenue target
- Cultivating capacity, new product, services and/or education leads
- Maintaining the highest level of customer satisfaction within the accounts in the assigned territory
- Maintaining a positive, professional 'total customer service' attitude
- Demonstrating the ability to create and manage conversations at all business and technical levels of a client's organization
9
Skills For Digital Account Executive, Teen Vogue Resume
- Delivering customized sales presentations in person, or by phone/web-demos
- Applies business, client and digital/promotional/shopper marketing understanding to solving marketing problems and leading projects
- A great communicator – whether talking to a client in person or writing an amazing advertising plan
- Basic understanding of integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR etc.)
- Campaign management, how to better existing campaigns through brain storming, optimising the campaign and finding new ways of business
- Campaign rollout and optimisation, including copy writing and trafficking
10
Skills For Digital Account Executive, Asheville Resume
- Grasps emerging social and digital marketing trends and how these relate to a growing a brand within a specific category landscape
- Be in the field and on sales calls, leading by example, in order to sell our various digital products using the current and evolving sales process
- Prepare and present compelling marketing proposals utilizing quantitative and qualitative metrics
- Focus on selling Oracle PaaS + Onpremise to existing customers and prospecting for new customers
- Supply Reps with appropriate leads and follow-up in identifying additional programming opportunities for existing clients
- · Create customized solutions based on thorough client discovery conversations and deep understanding of advertiser’s marketing objectives
- Be a driving force in the success of the company’s goals by achieving individual monthly sales quota
- Create and sell unique digital sales promotions, including custom video, editorial, contests and special advertising programs
List of Typical Responsibilities For a Digital Account Executive Resume
1
Responsibilities For Digital Account Executive TVC Resume
- Prior experience selling software is desirable
- Exceptional verbal communication and objection handling skills required
- Take, understand and respond effectively to requests from the client and internal account team
- Prior advertising/marketing experience is required
- Dependable vehicle, valid Michigan driver’s license, proof of insurance and excellent driving record
- Upskilling in key areas of digital marketing such as programmatic, performance and social by working with relevant specialists
2
Responsibilities For Senior Digital Account Executive Resume
- Experience with digital media products including targeted display, Social, SEO/SEM, PPC
- Ales, marketing, or advertising experience; preferably in the US Hispanic market
- CRM experience required (Salesforce.comor other)
- Experience in the digital industry
- Previous experience at a similar level within an agency
3
Responsibilities For Digital Account Executive, Olympics Resume
- Experience of high digital sales acumen required
- Experience as a business development/sales development/lead qualification representative or inside sales in the high-tech industry
- Experience with Challenger sales methodology is desired
- Experience with Salesforce.com is desired
- Fluency in English - Good knowledge in Spanish
- Partner with the ad operation team to deliver superior customer experience
- A top priority of the position includes executing and delivery of digital sales goals for TEGNA’s Digital Marketing product suite
4
Responsibilities For Digital Account Executive, Fort Myers Resume
- Deliver effective sales presentations; negotiation and closing
- Be an effective partner with the markets sales team in generating synergy revenue
- Online/digital campaign experience is required
- Experience with Lifestyle or Retail Clients is an asset
- Outside sales experience
- Manage day to day plan changes/maintenance of media plans. Strong controller in all things related to Media Planning and execution
- Ongoing learning and development opportunities from McClatchy and Kansas City Star Media Company
- Supporting on digital media planning and creation of brand playbooks
- Lead on media buying, activation and reporting of global campaigns when appropriate with support from Account manager
5
Responsibilities For Digital Account Executive, Denver Resume
- Pro-actively searching and sharing any industry wide updates and relevant insights to the wider team
- Team lead on all consumer research related such as social listening analysis and proficient with the use of social listening tools such as Splinklr
- Capable of using audience planning platforms such Global Web Index and TGI to generate audience insights
- Create proposals while working with the client’s budget and also looking for growth opportunities
- Leverage Courier-Post digital product portfolio in developing marketing solutions that deliver ROI to meet clients’ business objectives
- Finance processes including PO management and system bookings
6
Responsibilities For National Digital Account Executive Resume
- Support the Manager in the delivery of accurate reporting and PCA data
- Know client business inside out, including products, customer, past campaign, competition
- Prospect, contact and present to businesses to generate advertising revenue
- Prepare compelling, professionally written sales proposals
- Meet and exceed sales targets across digital media platforms including display, broadband and mobile/tablet for both programmatic and direct sales
7
Responsibilities For Digital Account Executive, Territory Resume
- Identify, develop and maintain advertising agency and direct client contacts on behalf of Bell Media’s digital media sales team
- Work collaboratively with other Bell Media teams, including Brand Partnerships,
- Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Brand teams
- Be accountable for local digital revenue performance: working both strategically and tactically with other sales executives in the station
- Support the digital managers in collating media insights and campaign performance to Nestle global creative agencies
- Support the digital managers in providing creative asset recommendations to creative agencies
- Build media knowledge and a wider industry understanding for yourself and the team
8
Responsibilities For Digital Account Executive, Telemundo Resume
- Create marketing presentations and update as needed
- Work with appropriate departments to create compelling media solutions for advertisers
- Exhibits technical competency (i.e. updated our CRM, completing client-ready proposals in PowerPoint, etc…)
- Has deep understanding of local market and competitive landscape
- Attends local networking events to become clear media leader
9
Responsibilities For Digital Account Executive, Teen Vogue Resume
- Proficient in Microsoft Office suite, social networking platforms and CRM tools
- Commission-based organization with uncapped earning potential
- Assist AE’s on four legged calls as needed when pitching digital solutions
- Display an understanding of the Company’s digital products as it relates to customers, prospects, and key trends
- Present TEGNA’s Digital Marketing Solutions and programs
10
Responsibilities For Digital Account Executive, Asheville Resume
- Build and manage client and agency relationships for sales of digital advertising for Time Inc. Sports Group accounts and agencies
- Identify, organize and focus WTSP Digital’s internal resources (pre-sales and post sales) that are required to affect closure of new sales opportunities
- Nurture and grow the network’s digital sales efforts with targeted clients
- Oversee digital campaign execution and analysis to insure clients’ needs are met
- Addresses customer complaints quickly and advises management promptly of any situation outside position’s scope of authority
- Perform extensive needs assessments with prospects, and existing customers to determine the best solutions that improve the efficiency and effectiveness of the SMB’s marketing programs
- Educate account executives on digitaltools and opportunities
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