CRM Specialist Resume Sample

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Damian Langworth
6024 Emard Lake,  Phoenix, AZ
+1 (555) 184 7275

Work Experience


CRM Specialist
12/2015 - PRESENT
Philadelphia, PA
  • Develop personalized contact strategies for all DSW Rewards and DSW Rewards Visa campaigns focused on driving changes in customer behavior to increase sales and customer retention as well as improve ROI over time by generating a deeper customer engagement
  • Lead strategic and tactical development of all Rewards and Visa including program objectives, customer communications, segmentation, performance measurement and hindsighting
  • Report the outcomes of these initiatives to the Marketing Director, Shopper & Consumer Experience– in line with PR Travel Retail Americas business goals
  • Work, as part of the Consumer Experience team, to transform PR Travel Retail Americas into a digitally-driven organization. Take ownership of key digital projects from inception to completion, while finding cutting edge new technologies and partners that can deliver competitive advantage
  • Train / Educate key internal stakeholders on the value and opportunities inherent in the Digital space. Assist stakeholders in evaluating the viability of individual projects from a resource and budget perspective
  • Work in partnership with the Marketing Director, Shopper & Consumer Experience to monitor key agencies and suppliers to ensure that their work is results-driven and linked to PRTRA business goals
  • Development of strategies to engage traveler in the last three feet leveraging digital technology
  • Create a strong collaboration with the commercial team & the digital experts in the retailers
Senior CRM Specialist
03/2011 - 10/2015
Houston, TX
  • Support the domestic Markets in developing the digital strategy & implementation
  • Project Management highly relevant for the position
  • Owns the day to day relationship with Craftworks’ third party e-mail provider
  • Problem Solving / Critical Thinking
  • Teamwork and Inclusion
  • Weekly reporting on system up-time and data completeness
  • Marketing CRM cases are logged and reported on weekly
  • Project Team Member functions
  • Assists the Director of Database Marketing and Manager CRM in preparation and monitoring of annual CRM budget, monthly/quarterly projections, and analysis
Email / CRM Specialist
10/2006 - 09/2010
Chicago, IL
  • Analyze campaign performance and recommend/implement strategic changes in order to continue to improve marketing efforts
  • Research marketing trends and develop ways to implement them into the Southern Operations business practices
  • Coordinate and maintain all creative and data approvals
  • Work with Email Design team to build out effective creative for campaigns, specifically as it pertains to digital customer dialogue initiatives
  • Develop and maintain a strong and productive relationship with property, information technology, and vendor contracts
  • Records and tracks all CRM expenditures. Allocates expenditures to proper budget accounts
  • Prepares reports as designated by the DB Marketing Director and CRM Manager

Education


University of Wisconsin-Richland
2000 - 2005
Bachelor's Degree in Computer Science

Professional Skills


  • Excellent interpersonal skills with good ability to work well with others and people of varying technical skills
  • Excellent communication skills, leadership and analytical skills
  • Excellent verbal and written communication skills with the ability to work effectively and collaborate with cross-functional partners
  • Strong organization skills and the ability to prioritize multiple assignments
  • Strong time management skills and ability to reprioritize constantly
  • Demonstrated strong organization and communication skills
  • Excellent organizing, problem solving skills and scheduling abilities

How to write CRM Specialist Resume

CRM Specialist role is responsible for analytical, interpersonal, organization, crm, business, english, design, integration, database, analysis.
To write great resume for crm specialist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For CRM Specialist Resume

The section contact information is important in your crm specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your CRM Specialist Resume

The section work experience is an essential part of your crm specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous crm specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular crm specialist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative CRM Specialist resume experience can include:

  • Strong relational database skills. Experience in MS SQL Server, SQL Server Reporting Services (SSRS) & SQL Server Integration Services (SSIS)
  • A strong quantitative approach and excellent analytical and numerical skills
  • Analytical skills with the ability to demonstrate data interpretation, drawing conclusions and summarizing actionable recommendations
  • Excellent project management skills/ability to successfully manage multiple campaigns and projects at once
  • Good business written and verbal communication skills
  • Good communication skills in Russian and English

Education on a CRM Specialist Resume

Make sure to make education a priority on your crm specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your crm specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in CRM Specialist Resume

When listing skills on your crm specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical crm specialist skills:

  • Strong interpersonal skills with demonstrated teaming ability to work well with peers, customers, and all levels of management
  • Excellent communication and interpersonal skills, and a good team-player
  • Proven ability to meet deadlines, multi-task effectively, and manage priorities across multiple staff and academic units
  • Strong analytical skills and data-driven thinking, proficient in doing A/B testing
  • Quick, analytical thinker, excellent business analysis and problem solving skills
  • Strong verbal and written communication skills, including the ability to articulate complex issues

List of Typical Experience For a CRM Specialist Resume

1

Experience For Senior CRM Specialist Resume

  • Strong computer skills (proficiency in Excel, Access, Word, Power Point)
  • Work effectively in a cross platform team environment
  • Strong hands-on experience in Java Script, XML, Silverlight, HTML and C#
  • Sound analytical skills and ability to run and interpret reports
  • High attention to detail, and data-friendly attributes to ensure programs launch and run effectively
  • Owning the Salesforce database: understand data set-up, improve data quality through validations and process visibility
  • Experience developing communication strategies for segmented audiences based on consumer insights and data
  • Strong understanding of the software development life cycle,.NET development background is an additional advantage
  • Strong sense of analytical thinking and advanced in data analysis
2

Experience For Marketing Automation / CRM Specialist Resume

  • Collaboration with the wider Marketing team, Sales, Aftersales and Financial Services teams to deliver the best customer experience always
  • Experience working with data and insight
  • Adaptable to a changing tactics and priorities
  • Two + years reporting and data management experience required
  • Assists User Experience Team and design team to improve personalization and multi-variant testing in email
  • Experience performing market research with online tools
  • Proven commitment to providing exceptional client service
3

Experience For Email / CRM Specialist Resume

  • Prioritize conflicting requests
  • The CRM Specialist completes Change Requests, which are Approved and Prioritized by the CRM Marketing Change Control Board
  • 2 – 5 years’ experience working with Salesforce or other CRM system
  • Prepares requisitions and purchase orders for all goods and services purchased by the CRM Department
  • Experience with .NET (C#, ASP.NET) design and development
4

Experience For Global CRM Specialist Resume

  • Experience in Dynamics 365
  • Strong understanding of database concepts and segmentation
  • Experience with CRM or loyalty programme and English copywriting is advantageous
  • Excellent command of SPSS and SQL language
  • Experience with salesforce/exact target
  • Experience working with Technology teams to drive technical projects
  • Good understanding of information architecture
  • 1/2 working experience in Digital or CRM
5

Experience For Salesforce CRM Specialist Resume

  • Demonstrates in-depth knowledge of organization and relationships (formal and informal)
  • Ad agency experience required
  • Developing, initiating and delivering Dynamics CRM related training, including the ongoing development of training materials and resources
  • Identifying, clarifying and addressing ongoing CRM user needs (including working with IMT to implement agreed system changes)
  • Supporting Marketing department on elaboration Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities
  • Ongoing development of sales CRM training tools and training curriculum; both classroom and web base, as well as the delivery of training
  • Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people
  • Coordinating the New Zealand CRM budget planning and tracking
  • Assisting CRM users with ad hoc system needs such as building dashboards and reporting; and
6

Experience For Advertising / CRM Specialist Resume

  • Providing input on securing and coordinating the necessary internal and external resources to execute the CRM projects
  • Developing and maintaining reports on customers with weekly / monthly basis (using business tools, SQL, excel, etc.)
  • Reviewing, optimising and updating transactional emails
  • Assisting with managing and developing the traveler newsletter programmes
  • Writing technical specs, testing and executing email programmes as per business needs
  • Writing marketing and data briefs
  • Responding to retailer and internal customer marketing and data related queries
  • Acting as the gatekeeper for all matters relating to the system
7

Experience For Associate CRM Specialist Resume

  • Dealing with incoming incidents in a professional, courteous manner over the phone and via email
  • Taking ownership of incidents and managing them in a logical and methodical manner
  • Managing incidents through their entire lifecycle from the first point of contact through to resolution, proactively keeping the customer informed of progress
  • Working in partnership with the Philips Store Manager to create D2C CRM strategy and activation calendar as part of the marketing mix
  • Ensuring a smooth process/data flow between the website, marketing automation system and CRM system
  • Making sure the customer database is correctly segmented for targeted marketing activities
  • Leading the forecasting of CRM KPIs and coffee sales across Australia and New Zealand
  • Planning, implementation and performance evaluation of the direct marketing campaigns (eDM, push notifications, etc.)
8

Experience For Marketing Automation & CRM Specialist Resume

  • Planning and organizing the commercial plan (newsletters, banners, APP, CRM actions, etc.)
  • Auditing and optimising the database to meet business requirements and increase efficiencies
  • Configuring Marketing Analytics
  • Assisting the CRM team with testing of CRM programs and initiatives
  • Implementing best practices in order to drive the continuous improvement of the system, based on business and internal client needs
  • Conducting full and through diagnostics with end users to enable first point of contact incident resolution
  • Making recommendations for improvements to system/data based on insights and business changes
9

Experience For CRM Specialist / Coordinator Hollywood Resume

  • Working with senior leaders to drive CRM adoption across all business units and support functions
  • Refining the CRM forward roadmap in conjunction with the CRM project team
  • Working closely with Change Advisors to initiate and implement relevant CRM related change management programs
  • Collaborating with other departments ensure the CRM strategy works well for every aspect of the business
  • Training users on the system
10

Experience For Junior CRM Specialist Resume

  • Integrating Hybris Marketing Cloud with SAP C4C (for Contacts, Accounts, Products, Activities & Leads) and SAP ECC (for Sales History data to Segment)
  • Collaborating on the design and copy for email marketing communications
  • Developing both retention and trigger-based campaigns to drive user engagement and success
  • Increasing business intelligence through user segmentation
  • Leading the analysis and review of email results and programs

List of Typical Skills For a CRM Specialist Resume

1

Skills For Senior CRM Specialist Resume

  • Experience in problem solving and analytical skills
  • Strong organization and multi-tasking skills required
  • Good organisational skills, with attention to detail
  • Strong cross-culture/cross-function communication skills
  • Excellent computer skills particularly in MS Word, Powerpoint and Excel
2

Skills For Marketing Automation / CRM Specialist Resume

  • Well developed communication and interpersonal skills with experience in a similar role
  • Excellent presentation and coordination skills
  • Excellent communications skills in both English and Chinese
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company
  • Outstanding organisation skills and attention to detail
  • Proven experience designing frameworks for preparing, collecting and displaying CRM insights
  • Solid understanding and experience in marketing and business planning
  • Proven working experience in digital marketing / CRM field (Min 2 years)
3

Skills For Email / CRM Specialist Resume

  • Collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing others
  • Project management skills with the ability to handle trafficking and execution of multiple projects
  • Experience in a similar role. Experience working with external vendors and/or outside suppliers is required
  • Intermediate to advanced computer skills including Word, Excel, Access, and CRM systems (e.g. SalesForce.com)
  • Analytical / numerical skills for measuring campaign performance
  • Analytical skills and overall knowledge of CRM KPIs
  • Experience in marketing or relevant business experience
4

Skills For Global CRM Specialist Resume

  • Desire & ability to learn and apply new skills / technologies quickly
  • Skills / knowledge of Access, SAS, SPSS or similar an advantage
  • Professional experience with 5+ years hands on technical experience with Salesforce CRM
  • Advanced computer skills and system knowledge
  • Perform regular reviews of all system operational processes to ensure that they meet business needs and can be implemented effectively and repeatedly
5

Skills For Salesforce CRM Specialist Resume

  • Solid experience in MS Dynamics CRM implementation
  • Strong analytical mind with excellent relationship management
  • Microsoft Office (Word, Excel, Excel Power Pivot, PowerPoint, Outlook), as well as CRM, SharePoint, and Visio end-user skills are mandatory
  • Top-notch project management skills
  • Expert knowledge of Microsoft Excel and PowerPoint (with demonstrated experience in analysis, research and presentation creation)
  • Maintain and develop own knowledge and skills to assist with first time incident resolution
  • Working closely with business process owners across sales and marketing organizations to maximize effectiveness of software applications
  • Copywriting and creative production experience
6

Skills For Advertising / CRM Specialist Resume

  • Reporting on performances and results. Identifies and clarifies problems and ensures operational effectiveness of CRM
  • Experience of designing and delivering Salesforce training
  • Hands-on experience sending bulk emails using a marketing automation tool (Eloqua, Marketo, Hubspot, Constant Contact or MailChimp)
  • Up to 3 years of working experience in CRM field / marketing communications / digital marketing
  • Previous involvement with managing customer-driven experiences, strategies, and programs from concept through implementation and optimizing thereafter
  • Strong background in developing and creating dashboards in a Salesforce environment
  • Effective multi-tasking and flexibility to meet competing needs and sensitive deadlines
  • Strong understanding of CRM & consumer engagement, with knowledge of email best practices, method for testing and optimization
7

Skills For Associate CRM Specialist Resume

  • Experience managing and executing high-volume, fast-paced email campaigns from production and deployment to QA of email/push campaigns
  • Hands on experience with enterprise level ESPs, and working within mobile marketing service providers for push
  • Intermediate knowledge of SQL and database language ideal, as is experience editing and implementing content into HTML email templates
  • Highly proficient in Microsoft Office suite – most notably Excel and PowerPoint. Experience creating reports and manipulating data in Excel
  • Experience in eliciting and documenting requirements
  • Excellent knowledge of Albanian and English (speaking and writing )
  • Good understanding of segmentation and customer profiling
  • Demonstrable experience in executing and managing mobile engagement and CRM tools (MixPanel / Clevertap / Salesforce, etc)
  • Highly creative with experience in identifying target audiences and devising digital CRM campaigns that engage, inform and motivate
8

Skills For Marketing Automation & CRM Specialist Resume

  • Experience with increasing responsibility implementing medium and large scale IT projects
  • Experience implementing and configuring CRM solutions
  • Experience in integrating existing systems and services into the CRM architecture
  • Ales operations experience, including processes, reporting or data curation
  • Experience working in a cross functional team environment and facilitating meetings to garner input
  • Strong understanding on marketing and loyalty program industry practice
  • Digital marketing experience with a focus on CRM and/or Email marketing
  • Exhibit a solid understanding of Sales, Marketing and Operations at Worldwide Express and the related CRM configuration and operations
  • More complex problem solving skill and ability to present process improvement recommendations
9

Skills For CRM Specialist / Coordinator Hollywood Resume

  • Handle multiple demands and competing priorities of multiple large initiatives
  • Good orientation to problem solving
  • Good working Knowledge of SQL is a definite advantage
  • Use good judgment in decision-making to execute multiple projects with timeliness and accuracy
  • Exhibits advanced knowledge of a specialty area demonstrated by an understanding and use of the standards, theories and practices associated with the specialty
  • CRM strategy and program development expertise, including strong knowledge and/or direct management of analytics tools
10

Skills For Junior CRM Specialist Resume

  • Knowledge of email and internet marketing methods with strong analytics-driven
  • Experience with customer relationship database management, Crystal Report/ Report writing and sales lead process is required
  • The following experience is highly desirable
  • Experience of working with stakeholders at every level across the organisation
  • Experience creating application specifications and design
  • Proven track record of pulling meaningful conclusions from complex data that yield tangible results
  • Experience implementing enterprise CRM solutions
  • Experience implementing a CRM for use in higher education

List of Typical Responsibilities For a CRM Specialist Resume

1

Responsibilities For Senior CRM Specialist Resume

  • Strong analytical and quantitative skills to provide actionable insights and recommendations and develop continual optimisation strategies
  • Strong verbal and written communication skills at all levels of an organization
  • Strong analytical skills, attentiveness to details
  • Work Experience: 3-5 years related work experience in sales, sales support, and/or technology
  • 2) Advanced MS Office skills
  • Experience with Agile development methodology strongly desired
  • Effectively manage multiple projects with strict deadlines
  • Impeccable documentation skills
2

Responsibilities For Marketing Automation / CRM Specialist Resume

  • Strong customer focus with a demonstrated ability to manage customer demand, expectations and exceptional service delivery
  • Email marketing and CRM experience in a fast paced B2C company
  • Have a solid understanding of MVC architectural pattern, Windows Workflow Foundation 4.0, REST and SOAP Endpoints
  • Build strong relationships with Sales, Marketing, and Operations teams as well as technology partners
  • Experience with CRM and marketing automation tools such as MailChimp, ExactTarget, Pardot Constant Contact, Bronto or Sailthru
3

Responsibilities For Email / CRM Specialist Resume

  • Experience setting up triggered / automated email communications based on user behavior, e.g., account sign-up, product use, purchase habits
  • Experience in Email Marketing required
  • Experienced in business analysis and/or system analysis
  • Experience as a CRM Specialist 3/5 years
  • Strong knowledge of software for CRM and Excel analysis
  • Experience in structured contexts
  • Experience with the MS Enterprise Products like SharePoint, SQL Server
  • Experience with HTML/DHTML/JavaScript/CSS/XML
  • Develop strong interpersonal relationships and work with large cross-functional teams to ensure project completion and success
4

Responsibilities For Global CRM Specialist Resume

  • Maintain a backlog of development initiatives for CRM and collaboratively prioritize with business partners
  • Execute personalization strategies to ensure a timely and relevant user experience
  • Reports on performances and results. Identifies and clarifies problems and ensures operational effectiveness of CRM
  • Experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  • Cooperate with global CRM group and be point of contact between technical support and country unit
  • Experience working with HTML5, JavaScript and .NET
  • Evaluate the Customer Journey Map, analyze drop-offs and suggest initiatives to improve overall customer experiences and retention
  • CRM experience
  • Develop a CRM plan and integrate with business priorities and objectives
5

Responsibilities For Salesforce CRM Specialist Resume

  • Working history of planning and implementing marketing/CRM campaigns
  • Working knowledge of Sales Force Marketing Cloud Ecrm tool, ExactTarget
  • Dealing with incoming faults in a professional, courteous manner over the phone and via email
  • Managing faults through their entire lifecycle from the first point of contact through to resolution, proactively keeping the customer informed of progress
  • Working across teams to build a CRM calendar and test-and-learn strategies to support marketing goals and objectives
6

Responsibilities For Advertising / CRM Specialist Resume

  • Working knowledge of CAN-SPAM, CASL and international email regulations
  • Understanding of data privacy and governance policies
  • Flexible and willing to work on shifting schedule (2 weeks interval depending on the need)
  • SMS/text messaging and mobile app management, planning and strategy
  • Works with email marketing team to implement email marketing schedule that increases open rates
7

Responsibilities For Associate CRM Specialist Resume

  • Performs other tasks as directed by the Exec Dir of National Marketing or Director of DB Marketing
  • Natural aptitude for trouble shooting & problem solving
  • Maintain existing and recommend improved processes to follow up with new and existing prospective students
  • Support cross-channel initiatives by designing and implementing email and push notifications
  • Expertise in creating customer segments through mailing lists
  • Passion for commercial excellence, including sales growth and pricing optimization
8

Responsibilities For Marketing Automation & CRM Specialist Resume

  • Assesses various options for optimizing and customizing the CRM system to help the business unit & GO-JEK grow and evolve
  • In-depth understanding on the CRM industry practice and its presence in the digital world
  • Serves as Regional CRM expert and direct point of contact for CRM Administrators in each office of the Americas region for general training and support
  • Provide user training in person, via telephone, webinar or email. Create & deliver, presentations and trainings for large and small audiences
  • Perform ongoing CRM system administration and help to define long term support processes
  • Manages all aspects of prospecting email and help with retention email campaigns
  • Management, planning, and execution of Direct Mail campaign
  • Leverages business intelligence tools to deliver standardized campaign success and customer retention reporting
  • Design, build and maintain email templates utilizing HTML & CSS and ensure all communications are optimized for multiple platforms
9

Responsibilities For CRM Specialist / Coordinator Hollywood Resume

  • Serves as a liaison to Purchasing Department and Legal Departments; obtains necessary approvals as applicable
  • Examines for accuracy and prepares for payment all vendor invoices. Audits agency and all other CRM billing and maintains files for all completed jobs
  • Analyze metrics and identify insights for strategic marketing decisions
  • Performs the role of IT Configurator for the SAP Hybris Marketing Cloud application for the global CRMnext Project
  • Participates and supports all phases of the Project: Preparation, Blueprinting, Realization, Final Preparation, Go-Live, and Post Go-Live support.
  • Analysis of data on the purchasing behavior of the customer base
  • Acts as the gatekeeper for all matters relating to the system
  • Meticulous attention to detail with a clear, methodological approach to problem solving
10

Responsibilities For Junior CRM Specialist Resume

  • Lead the training of end users on CRM functionality
  • Implement communication flow for leads, inquiries and applicants to support recruiting and admissions activities
  • Maintain email marketing calendar
  • Collaborate with Directors to create and implement appropriate tasks for counselors to facilitate following up with prospective students
  • Brief the UX and UI Design Team on design requirements, keeping abreast of our style guidelines at all times

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