CRM Marketing Resume Sample
Urban Ryan
77332 McClure Fields,
Phoenix,
AZ
+1 (555) 228 5630
Work Experience
CRM Marketing Manager
04/2018
-
PRESENT
Boston, MA
- Lead email marketing campaign operations including planning, deployment, A/B testing, landing page development, reporting and optimization
- Collaborate with CRM Marketing Managers to develop segmented communications and drive engagement
- Track and report on performance of email campaigns and optimization initiatives to CRM leadership management team
- Support deep dives into customer segmentation and email channel trends
- Assist with the management of email calendar and schedule adjustments
- Assist Marketing Leadership, Customer Service and IT teams with email related questions for addressing customer communication issues and troubleshooting email programs
- Responsible for data integrity across company CRM platform to ensure optimal use of information for reporting and new business & retention efforts including; working closely with Territory Offices to lend CRM support and ensure all updates are captured
- Coordinate and maintain all changes and updates to company data and documents in CRM
- Create custom reports using CRM data
CRM Marketing Analyst
09/2013
-
12/2017
Chicago, IL
- Excellent organizational skills and understanding how to manage the priorities of multiple stakeholders
- High energy and pro-active, collaborative attitude
- Project Manage BN in store and online promotions which include email, web, affiliate, direct mail and bounce back receipt offers. Review promotion details and requests for feasibility and accuracy. Act as the gatekeeper between merchandisers, marketing, legal, customer service, store operations and IT to ensure a streamlined process that all coupons are tested and deployed correctly
- Assist with CRM campaign targeting, workflows, setup and deployment for email, push and other channels within our email service provider and push notification tools
- Experience setting up email campaigns from beginning to end working with an email service provider (ESP)
- Proven hands-on, functional
- Acquire, retain and grow LTV of adidas global group database across all sales generating consumer touch points
- Deliver innovative, personal-relevant CRM dialog enhancing our “real time”, segmenting and selection capabilities for differentiated atomized story telling – presenting product and brand benefits to the consumer in an interactive journey. Delivering the right message at the right time to right consumer and their expressed or derived needs
Asst Mgr-crm Marketing
09/2006
-
06/2013
Chicago, IL
- Launch and track metrics for lead generation and client communications, including custom reports to support sales team
- Maintain and update Company content database (success stories, testimonials etc.) and the strategy which includes partnering with key stakeholders
- Experience with Salesforce, HubSpot, or other CRM databases
- Proficiency with Marketing Automation (Pardot, Marketo, HubSpot etc.)
- Experience creating content for email and web
- Analyze metrics and create reports
- Data input and spreadsheet management experience (VLOOKUP)
Education
Southern New Hampshire University - Nashua Campus
2001 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Excellent communication skills – ability to influence through strong written, verbal, and presentation skills
- Excellent IT skills - particularly experienced in using Excel and PowerPoint
- Excellent interpersonal skills with the ability to interact with customers in a professional manner and resolve issues effectively and efficiently
- Highly analytical with excellent Excel skills; ability to interpret data and provide recommendations for optimizing marketing campaigns
- Strong analytical skills with proficiency in HTML/ CSS, email coding principles, Excel, Tableau, and running SQL query database
- Excellent verbal and written communication skills with clarity of expression
- Demonstrated superior analytical and quantitative skills
How to write CRM Marketing Resume
CRM Marketing role is responsible for organizational, analytical, email, excel, coding, marketing, database, retail, languages, presentation.
To write great resume for crm marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For CRM Marketing Resume
The section contact information is important in your crm marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your CRM Marketing Resume
The section work experience is an essential part of your crm marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous crm marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular crm marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative CRM Marketing resume experience can include:
- Experience in a customer-facing email or eCRM role with strong copywriting, design, segmentation and testing skills
- A great communicator, with good presenting skills and a strong ability to build relationships with key partners across different levels and locations
- Strong verbal and written communication skills, and proven ability to partner with colleagues across business functions
- Solid planning and organizational skills; ability to manage multiple priorities and projects in a , fast paced, environment
- Strong analytical skills and the proven ability to use raw data to generate insights that drive results
- Previous demonstrated experience of creating e-marketing actions and a sound, proven technical background in Internet technologies such as HTML and XML
Education on a CRM Marketing Resume
Make sure to make education a priority on your crm marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your crm marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in CRM Marketing Resume
When listing skills on your crm marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical crm marketing skills:
- Strong data manipulation skills and ability to draw actionable insights for developing compelling and innovative customer programs is required
- Strong written and verbal skills to deliver clear direction to partners and summarize results
- Personal, organizational and communication skills necessary to provide excellent customer
- Excellent written, oral communication, presentation, and project management skills
- Strong management and interpersonal communication skills
- Excellent communication skills: written, verbal and interpersonal,
List of Typical Experience For a CRM Marketing Resume
1
Experience For CRM Marketing Manager Resume
- Managing and owning ongoing projects and prioritization of digital creative needs
- Experience developing integrated marketing strategies and integration of CRM with broader traditional and digital marketing efforts
- Strong familiarity with email best practices and other digital marketing strategies (re-targeting, social, in app and push notifications, etc.)
- Drive customer conversion through managing the end-to-end campaign process from brief to analysis including sign off on live proof sets prior to delivery
- Demonstrable experience in the end to end design, development and management of lifecycle marketing campaigns
- Continually test and learn new ways of driving efficiency and effectiveness of planned activities
2
Experience For CRM Marketing Analyst Resume
- Drive quality data capture & enrichment activities and collaborate with internal IT teams to ensure effective and compliant implementation
- Ongoing analysis of customer and potential customer behavior, including email performance to provide recommendations for testing & optimization
- Briefing creative resources for digital deliverables including email and related digital assets
- Managing subscriber data, import and segmentation using a combination of Email Service Provider tools (preferably ExactTarget) and database queries
- Creation and ongoing maintenance of Marketing Automation assets, including emails, landing pages, and nurture flows
- Monitor health of sending IP addresses using ReturnPath Inbox Tools and work on improving deliverability. Monitor Email Campaigns using this tool
3
Experience For CRM Marketing Specialist Resume
- Develop a testing strategy to identify the optimal deployment times for emails and provide insights back to the Marketing Team through regular weekly reporting
- Support CRM Manager in planning and execution of relevant, targeted marketing campaigns (primarily email marketing)
- Production of regular reporting showing ROI from marketing investment
- Develop reporting and insights based on a clear understanding of business objectives to inform marketing initiatives
- Launch and optimize lifecycle marketing programs including email campaigns, retargeting strategies and direct mail
- Optimize DTC CRM marketing domain, ranging from capability, program & tool innovation to campaign management related business processes
- Foster a test and learn culture with CRM colleagues globally to ensure we learn fast and adjust processes and systems quickly to adapt to our consumers’ needs and responses
4
Experience For CRM Marketing Executive Resume
- Champion data-driven (fact-based) decision making – collaborate with the Analytics and Marketing Intelligence teams to develop a thorough understanding of our consumers in order to drive personally relevant relationships with them
- Experience in B2C direct or digital marketing, consulting, or related field
- Assist the Digital Marketing Manager to develop the seasonal digital marketing activity calendar
- Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
- Participate in planning sessions and help develop full channel CRM/marketing plans
- Work with CRM agency in setting up email campaigns and delivering assets so emails can be deployed to defined customer segments
- An understanding of the customer marketing industry
- Contribute to the overall Marketing Strategy and development of the CRM and Data Marketing Plan
5
Experience For Senior CRM Marketing Manager Resume
- Work with marketing and sales teams to manage email deployment routes & scheduling
- Manage the seasonal email marketing calendar and the deployment of email campaigns through the email agency
- Management of Countrywide`s always on and tactical email marketing campaigns in line with multiple Countrywide brands
- Integration with customer journey and marketing to plan and execute email initiatives to help achieve sales targets
- Drives campaign execution while making key decisions for email/direct mail content, promotions, coops and coupon requests
- Creates campaign and activity reporting
- Review the competitive landscape and implement best practices for email marketing
6
Experience For CRM Marketing Campaign Specialist Resume
- Generate website traffic, revenue and loyalty through the email marketing channel
- Develop budget and regular forecasts for email programs and be accountable for achieving against these objectives and goals
- Work alongside the Marketing, Category and E-Commerce teams to ensure promotions are developed that support the CRM strategy and category plans
- Track Direct Mail expenses, including PO’s and invoices
- Independent self-starter; ability to multi-task in a fast-paced environment and willing to wear many hats
7
Experience For Junior CRM & Marketing Technology Specialist Resume
- Embed a campaign lifecycle that correctly targets customers according to key principles of CRM: right customer, right channel, right time
- Support in minimising churn of the customer base through pro-active communications in the retention and win-back phases as per the agreed objectives
- Analytical techniques – analysis and exploiting customer information for campaign level successes
- Act on customer insight in a consumer facing role
- Create direct marketing list pull instructions and communicate instructions with our external vendor and sister companies Woodwind & Brasswind and Music & Arts
8
Experience For Representative, Crm-marketing Resume
- Perform ad-hoc data pulls, reporting, or investigations as necessary
- Novice proficiency with SQL queries, building reports and CRM standard methodologies
- Lead the execution of CRM marketing initiatives to optimize customer loyalty, acquisition, retention, personalization, and promotional strategies
- Manage the day to day project management with our marketing cloud Implementation Partner
- Develop, manage and report on our external and internal marketing surveys
- Monitor legal issues surrounding customer data and privacy
9
Experience For Global Direct to Consumer CRM Marketing Manager Resume
- Design email testing structure to ensure ability to read and properly measure a/b tests
- Establish links with potential partners, including via colleagues in Sports Marketing, to develop personally relevant, inspiring content and consumer experiences
- Be recognized as the subject matter expert responsible for driving constant innovations and ongoing development/enhancement of global DTC CRM marketing, through all possible touch points (online and offline channels)
- Define requirements underpinning the integration of HP’s new ecommerce platform to external vendors and internal databases. Come up with enhancements for a leading-edge CRM infrastructure worldwide. Ensure timely and cost-effective delivery of quality solutions
- Manage direct mail and email best practices including partnering with multiple brand managers in execution of marketing and triggered-based campaigns that drive incremental and ROI for the business best practices
- Data-driven individual with strong analytical skills. Excel proficiency required
10
Experience For Email & CRM Marketing Manager Resume
- Passionate, hard worker with a strong organizational skills and attention to detail
- Log & monitor any bugs in the email marketing program and effectively get these issues resolved by working closely with ESP closely to fix or improve any issue
- Strong understanding of email marketing and/or direct marketing principles, best practices, and KPIs
- Experience with marketing technologies and vendors (CRM, Email and/or Advertising)
- Develop and execute CRM programs in support of key business objectives related to traffic and conversion for the Fossil and Skagen brands
- Work with the EU/US and Central Marketing teams and Digital Marketing Manager to plan the global email marketing campaigns, including any translated, franchisee or partner requests
- Brief the Digital Graphic Designer and Copywriter on upcoming email marketing campaigns. Work closely with them to achieve optimized email creative and messaging
List of Typical Skills For a CRM Marketing Resume
1
Skills For CRM Marketing Manager Resume
- Exceptional interpersonal skills; experience successfully collaborating with cross functional teams; strong written and verbal communication skills
- Excellent English writing, editing and communication skills,
- Strong strategy and analytics skills, with an advanced understanding of success metrics
- Outstanding written, presentation and verbal communication skills
- Proven experience working with CRM platforms and developing and managing direct marketing programs
- Proven experience managing the delivery of online and offline content marketing including blogs, articles, video, and collateral
- Experience executing effective lifecycle/CRM/engagement campaigns from brainstorming, to A/B testing, to implementation, to optimization based on payback
- One to three years of relevant marketing experience, with experience in consumer facing businesses
2
Skills For CRM Marketing Analyst Resume
- Team player attitude, partnering, and collaboration skills
- People skills and the ability to flex perspectives and messages based on audiences ranging from leaders to retailers to executional partners
- Strong CRM experience using campaign management tools (Aptos/Epicor, Unica, others)
- Experience in offering customers a relevant personalized experience via automated workflows
- Multitask and effectively function in a fast-paced and team environment
- High level of inter-personal skills and customer focus
- Effective use of data within CRM to create and drive improvement within campaign effectiveness
- Strong experience in engagement and retention marketing throughout different portions of the lifecycle
3
Skills For CRM Marketing Specialist Resume
- Results-oriented, high problem-solving skills and able to manage several projects at the time
- Managess planning of experiences, sweepstakes for members and content capture to tell story of experience over email and online
- Strong ability to prioritize and manage multiple projects/processes at one time
- Working experience in setting up email campaigns, data queries and split testing
- Maximising the transparency and measurability of email and nurturing activities through analysis and weekly reporting on email and sms effectiveness
- Marketing and/or publishing knowledge/experience
- Understanding of relational databases and experience with data mining
- Very strong at optimizing existing campaigns and brainstorming out-of-the-box ideas for driving increased performance
- Hands-on experience planning refining and delivering CRM strategies, driving full lifecycle CRM
4
Skills For CRM Marketing Executive Resume
- Experience in creating, structuring and managing mobile CRM or advertising campaigns,
- Experience in creating and executing highly targeted and personalised 121 marketing campaigns
- Experience in managing and optimizing e-mail marketing campaigns
- Extensive experience working collaboratively with and managing senior stakeholders within a large marketing team
- Understand and have experience in planning, segmentation, targeting, execution, and analysis of marketing campaigns
- Experience in data mining, analysis and reporting (including web analytics) to enhance campaign performance
5
Skills For Senior CRM Marketing Manager Resume
- Proven track record of thinking outside the box, ideating and executing creative solutions to consumer problems
- Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies
- Hands-on experience planning refining and delivering CRM strategies
- Demonstrate sound understanding of HTML including responsive design and HTML
- Experience working with consumer marketing products, ideally in the consumer electronics industry
6
Skills For CRM Marketing Campaign Specialist Resume
- Experience or knowledge of working with Feefo / reviews platforms and using Net Promoter Scores
- Extensive experience achieving revenue and customer acquisition targets through direct marketing channels in a highly competitive market
- Knowledge of QlikView or Looker or similar reporting tool, as well as an understanding of what makes good data visualization,
- Experience in marketing analytics, preferably in Digital Marketing and/or as part of a retail environment with complex data relationships
- Experience in managing small team
- Experience in managing stakeholders across various business groups
7
Skills For Junior CRM & Marketing Technology Specialist Resume
- Experience and email marketing platform such as Silverpop
- At least two years` experience in a customer focused marketing role
- Experience in setting up SMS and push campaigns
- Relevant digital marketing work experience with a focus on customer-centric programs
- Comfortable working under pressure and to meet deadlines, able to establish priorities, work independently, and proceed with established objectives
8
Skills For Representative, Crm-marketing Resume
- Experience of working with ExactTarget
- Hands on experience with Salesforce Marketing Cloud
- Experience in using a survey platform e.g. SurveyMonkey
- Promote best practice for email internally including education on when email is the most effective channel
- Experienced building presentations
- Highly analytical, with experience of big data decision making,
- Solid understanding or enthusiasm for the games industry,
- Experience in CRM Marketing
9
Skills For Global Direct to Consumer CRM Marketing Manager Resume
- Support the Customer Experience team in delivering high NPS and Customer Satisfaction scores as per objectives
- Experience in working within the Mobile Telecommunications industry preferable, but not essential
- Good working knowledge of MS Office tools
- Experience with CSS and HTML for email creation
- Experience or a desire to work within the property industry preferable
- CRM or database marketing experience
10
Skills For Email & CRM Marketing Manager Resume
- Experience with analytic tools, marketing automation tools, and/or campaign management systems
- Experience with direct to consumer marketing tactics
- Loyalty and retention marketing experience in a membership model business
- Hands-on experience with digital marketing tools, such as Adobe Analytics or Test & Target
- Experience with marketing technology applications, Google Analytics, Adobe CMS
- Demonstrated success as a senior member of a marketing team in the healthcare/hospital industry
- Direct response marketing experience, either at agency or client side
- Demonstrated knowledge of e-mail marketing trends and best practices
List of Typical Responsibilities For a CRM Marketing Resume
1
Responsibilities For CRM Marketing Manager Resume
- Strong marketing, planning, project management and organizational skills
- Good to have - data visualization skills using tools such as Tableau, Looker, Shiny or any other equivalent
- Strong project management skills with the ability to work cross functionally and collaboratively with the creative, product, business, and management teams
- Strong communication skills (oral, written, and interpersonal)
- Strong interpersonal skills, a collaborative spirit, and relationship-builder both internally and externally
2
Responsibilities For CRM Marketing Analyst Resume
- Strong analytical skills with the ability to analyse data, derive insights and make recommendations,
- Proven experience working with data structures and data modeling or Data Loader/Demand Tools
- Demonstrated experience with data science models and algorithms, especially applied to CRM/Consumer data
- Strong experience in campaign and journey development
- Strong experience in dynamic contents and personalization in email platforms
- Prior experience with complicated data models and structures
- Exceptional organizational skills and time management, ability to manage multiple projects at once, attention to detail and meet deadlines
3
Responsibilities For CRM Marketing Specialist Resume
- Has analytical skills with the drive to improve our programs continuously based on own and third party customer insights and commercial performance
- Managing own agenda, prioritization of tasks, being able to breakdown efforts and manage the 3rd party suppliers
- Demonstrated proficiency in eMarketing, segmentation strategy and analysis, lead scoring and related analytics/reporting
- Experienced with pulling a concise and compelling story out of the data to articulate the key analysis of a strategy, project or test
- Deep understanding of the player lifecycle and how all the different pillars of marketing can work together to deliver a unique experience to our players
- Experience and established track record of success in online marketing, specifically email marketing
- Experience with developing consumer segment-based strategies and tactics including incentives and offers
4
Responsibilities For CRM Marketing Executive Resume
- Strong knowledge of marketing automation tools, in particular the Saleforce Marketing Cloud or similar solution
- Experience with marketing technologies and vendors (CRM, Email and/or Advertising)
- Experience monitoring key KPIs and custom analyses on CRM-related topics; providing actionable insights
- Proven track record of managing impactful marketing campaigns (be prepared to share some case studies with us),
- Proven track record of managing marketing channels and campaigns
- Experienced deriving insights from data sets across channels (email, social, web, mobile, text, etc)
- Experienced identifying data-driven, statistically-significant opportunities for campaign development
5
Responsibilities For Senior CRM Marketing Manager Resume
- Experienced with business intelligence and data mining tools (ex: Qlik, Tableau, SAS, R, Power BI, etc.)
- Very analytical with strong grasp of database management, query development, and reporting
- Experience in customer marketing and/or customer engagement
- Strategic thinker with the ability to think through, and deliver, exceptional end-to-end, nurturing customer experiences
- Show evidence of simplifying complex business problems & recommends workable alternative options
6
Responsibilities For CRM Marketing Campaign Specialist Resume
- Professional experience in CRM Marketing for an online/subscription-based product
- BS in Marketing, Business Administration, Computer Science, or similar field or an equivalent combination of education and experience
- Solid understanding or enthusiasm for mid-core games,
- Proven track record of managing impactful CRM / lifecycle campaigns (be prepared to share some case studies with us),
- Solid understanding or enthusiasm for mobile games,
- Solid understanding or enthusiasm for games,
- Extensive experience managing creative agencies in the design and development of digital campaigns across multiple geographies
- Entry level – 2 years experience
- Experience in CRM
7
Responsibilities For Junior CRM & Marketing Technology Specialist Resume
- Experience with Tableau, Looker, or similar technology
- Proven ability to create and execute commercially-driven customer communications strategies
- Ensure all relevant parties are notified prior to campaign deployment (e.g. store associates, sales team, eCommerce team, brands)
- Experience in marketing analytics, preferably in Digital Marketing and/or as part of a retail environment with complex data relationships
- Experience in working within the Mobile Telecommunications industry or subscription based models preferable, but not essential
- Previous experience in CRM Campaigns, preferably 2+ years at manager level
- Learn how the different functions of the CRM team work in order to make up an entire member experience
- Provide analysis and insights about customers to inform customer experience strategies and field teams
8
Responsibilities For Representative, Crm-marketing Resume
- Strong team player with ability to build relationships with teammates in remote offices and leverage input from across the organization
- Experience in managing 3rd parties including email, social, data and creative
- Have relative experience in customer marketing and in retail
- Build strong collaborative relationships internally and externally
- Work experience in digital marketing
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences
- Manage & prioritize Project/Program schedules to hit milestones and launch dates
- Experience in Salesforce administration or other CRM or agency management tool
- The ability to plan, prioritise and is well organised
9
Responsibilities For Global Direct to Consumer CRM Marketing Manager Resume
- We need an experienced, creative and innovative Marketing Automation Specialist
- Experience to brief, collaborate and challenge our creative and technical agencies
- Experience in the CRM space
- Proven track record of flexibility and ability to work autonomously with limited guidance
- Organise, prioritise and use initiative
- Working knowledge of Salesforce Marketing Cloud and AMPscript (an Exact Target proprietary scripting language)
10
Responsibilities For Email & CRM Marketing Manager Resume
- Partnering with external agencies and freelancers to deliver impactful End-to-End creative and keep evolving based on external best practices
- Providing campaign response metrics and post-performance insights to internal and external business partners, including senior management
- Pursuing a Bachelors in Business Administration, Data Analytics, Marketing, Economics or Computer Science
- Ongoing review, optimisation and automation of existing workflows and campaign processes to drive greater operational efficiencies
- Working knowledge of data and
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