Commercial Marketing Resume Sample

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Ettie Hermiston
8765 Crona Forge,  Phoenix, AZ
+1 (555) 215 8852

Work Experience

Commercial Marketing Associate
09/2017 - PRESENT
San Francisco, CA
  • Plans, designs, and executes marketing programs to drive customer interest and demand
  • Manages the execution and measurement of marketing campaigns
  • Develops marketing materials, and interacts with, and analyzes reports from our internal CRM and marketing automation systems
  • Develops, maintains, and manages campaign schedules
  • Works with sales team to track the success of marketing campaigns and ensures leads are transitioned into the sales pipeline
  • Monitors campaign impact, effectiveness and market penetration rates to formulate recommendations to improve results
  • Develops and recommends ways of continually improving the process of running campaigns
  • Tests new marketing initiatives to improve results
Commercial Marketing Engineer
08/2013 - 05/2017
Boston, MA
  • Create materials to support programs, including digital, print, and social media
  • Manage activities and track progress
  • Support efforts to better understand government customers and their environment
  • Enrich customer information to improve understanding and marketing platforms
  • Categorize and communicate key differences among purchasing tools
  • Gather and report on voice of the customer (VOC) insights
  • Develop and maintain the annual Medtronic Situate™ Detection System marketing plan to build at-large market awareness, preference and ultimately purchase of this solution, working directly with the salesforce, KOLs, product management and other functional teams to deliver the revenue and margin forecast. Lead training for salesforce
  • Develop and present the total P&L forecast (revenue, fixed and variable budget), qualitative metrics and robust learning plan to measure and ensure both short and long-term success. Develop dashboards and communication mechanisms for identifying over- and under-achievement areas
  • Recommend product enhancements to the Global Product Management team based on analysis of US Customer needs, market conditions and competitive environment
Commercial Marketing Assistant
08/2010 - 06/2013
Dallas, TX
  • Collaborates cross functionally with product marketing, marketing operations, and sales teams to develop campaign narrative, messaging, and tactics
  • Recognizes and shares data trends and recommends best practices based on successful campaigns
  • Recommends and implements new tools to better the overall marketing process
  • Conducts customer and market research
  • Monitors the conversion of leads and develops and implements action plans to address gaps
  • Educating new markets about solar and SunPower’s technology and solutions
  • Shaping energy consultants’ and influencers’ opinions and preference for SunPower
  • Assist with marketing activities that drive sales among government customers


Waynesburg University
2005 - 2010
Bachelor's Degree in Engineering

Professional Skills

  • Effective communication and organizational skills, flexibility, adaptability, common sense, patience and strong service orientation are essential
  • Bank Marketing experience, developing strategies and aligned marketing within lending, commercial, or related lines of business
  • Experience with marketing channel management including – Direct Mail, Telemarketing, and Website/Email, Advertising, Sales Coordination
  • Previous experience developing and managing marketing strategies and plans that drive business development
  • Experience with providing marketing support for commercial professional services organizations
  • Experience using Microsoft SQL Server Management Studio preferable
  • Experience with ITSM or similar Service Management ticketing system

How to write Commercial Marketing Resume

Commercial Marketing role is responsible for digital, strategy, communications, compensation, retail, finance, training, marketing, procurement, reporting.
To write great resume for commercial marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Commercial Marketing Resume

The section contact information is important in your commercial marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Commercial Marketing Resume

The section work experience is an essential part of your commercial marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous commercial marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular commercial marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Commercial Marketing resume experience can include:

  • Interact effectively with commercial and content-producing teams
  • Seasoned digital marketing expert with 7 to 10 years’ experience
  • Identify and recommend opportunities for the development of clinical evidence and/or economic value substantiation
  • Proven ability to influence others through use and analysis of data and information
  • Managing the department’s store of promotional items
  • Managing quality control of POS and printed materials

Education on a Commercial Marketing Resume

Make sure to make education a priority on your commercial marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your commercial marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Commercial Marketing Resume

When listing skills on your commercial marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical commercial marketing skills:

  • In marketing to include strategy and creative development experience in brand management, creative services, or agency experience
  • Experience leading and managing a team, creative communications or branding
  • Strong understanding of the banking business and levers that drive success
  • Experience with direct full life cycle marketing in the commercial space
  • Experience in Marketing preferable
  • Solid business and commercial awareness

List of Typical Experience For a Commercial Marketing Resume


Experience For Commercial Marketing Engineer Resume

  • Measure effectiveness of programs and recommend adjustments as needed
  • Strong commercial profile
  • Lead the uploading and organizing of portfolio assets to third party vendors
  • Collaborate closely with sales leadership to determine when to adjust marketing strategy
  • Support Salesforce in all sales activities, Customer meetings, RFP response, and conversion planning
  • Provides advertising with core brand equity
  • Assist with Ecommerce project, monitoring inconsistency in the digital landscape

Experience For Commercial Marketing Associate Resume

  • Assist with mailing list management and organization for content distribution
  • Assist CMI team to provide consistent and timely assets and information to Division Marketing
  • Assist with shopper insights research working closely with business intelligence team
  • Identify new growth opportunities beyond product extensions (e.g., service opportunities, adjacent plays, possible acquisitions)
  • Establish a KOL management program in association with regional sales leadership
  • Identify and assess competitive tactics and strategies in order to develop counter strategies and tactical communications plans
  • Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line

Experience For Area Commercial Marketing Executive Resume

  • Conducts competitive product analysis and market research of product consumer behavior and professional audience
  • Determines the profitability and viability of new products or product enhancements
  • Develops production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle
  • Works with other functions to finalize product specifications
  • Lead and develop direct and indirect subordinates in a matrixed and high-output environment
  • Participate as a member of a team including Quality Assurance, Customer Support and Product Management, to resolve post-sales product and application issues. The individual could be required to travel domestically up to 25% in support of Rockwell Automation goals and objectives such as customer visits, training and tradeshows

Experience For World Wide Commercial Marketing Analytics & Operations Resume

  • 1-2 trips per year possible for International travel
  • Provide execution support for customer’s new products (safe launch)
  • Knowledge of Channel 4’s portfolio of products and output
  • Work with and across all marketing functional areas (brand, advertising, digital, creative services, CRM, social, content, PR, etc.) in the development of activity and standout campaigns that differentiate Carphone Warehouse and highlight our ‘reasons why to shop with us’ in a compelling and disruptive way
  • Good knowledge of paid, owned and earned digital media platforms

Experience For Commercial Marketing Apprentice Resume

  • Drive the design phase of the promotional process in concert with the Creative team by requesting templates, proofing, and ensuring we are meeting production schedule deadlines
  • Coordinate Motorcraft Reward Card distribution
  • The ability to work independently and show initiative
  • The drive and stamina to manage and lead multiple projects simultaneously
  • Very strong interpersonal skills and aptitude establishing and maintaining relationships with partners at all levels of an organization, including senior management
  • Resourcefulness to gather information and see projects through even if roadblocks are encountered

Experience For Apprentice Commercial Marketing Imaging Specialist Resume

  • Support the management of all Digital Assets on the multiple platforms
  • Participate in the transition of POS vendors and suppliers
  • Assist with POS Project procurement
  • Ensure SharePoint and asset library portfolio tools and are up to date
  • Keen willingness to learn
  • Highly numerate/analytical mind-set
  • TV spot analysis
  • Partner with cross-functional teams (web, social, email) and cross-divisional parties (channel, product, sales) on producing and executing creative communications and content strategies that helps to build Allegion’s reputation as thought leader within the industry, drive brand awareness, and ultimately preference for Allegion’s products

List of Typical Skills For a Commercial Marketing Resume


Skills For Commercial Marketing Engineer Resume

  • Effective communication and organizational skills, flexibility, adaptability, common sense and strong commercial and business understanding
  • Strong leadership skills and ability to work within a matrix organization creating alignment across multidisciplinary functional lines
  • Experience working with distributors to include stocking requirements and tiered pricing lists
  • Min. five years’ experience developing commercial proposals to include negotiations
  • Understanding of digital and above the line marketing
  • Supporting our digital attribution process and working closely with our Acquisition team
  • Working collaboratively with our Marketing, Brand and Commercial departments to optimise performance
  • Pulling key insight and recommendations from econometrics’ results

Skills For Commercial Marketing Associate Resume

  • Work closely with the Global digital Analytics team and digital marketing executive to optimise Digital Advertising (PPC) investment
  • Integrate RS multiple data sources with Adobe Analytics to harmonise traditional and Digital Advertising reporting
  • Maintain and grow established accounts by strengthening existing customer relationships
  • Commercial negotiations including pricing coordination
  • Develop and execute account-based marketing plans for managed segments to maximize marketing’s contribution to revenue outcomes
  • Design (in partnership with Marketing VP’s ), implement and track scorecards for Marketing Organization
  • Flexible working hours outside those contracted to attend relevant events and comply with work deadlines
  • Develop and optimise customer segmentation targeting for commercial campaigns in the region
  • Work closely with Product management teams to support the development of supplier funding programmes

Skills For Area Commercial Marketing Executive Resume

  • Competitor Monitoring to provide competitor insight and analysis
  • Provide regular insights on digital and offline performance to identify new opportunities, inform decision making and optimise investment
  • Logical and tenacious approach, demonstrating a can-do attitude
  • Flexible, proactive, dynamic and analytical. Willing to take on new challenges
  • Analyze, develop and manage organization’s sales and marketing budgets

Skills For World Wide Commercial Marketing Analytics & Operations Resume

  • Support development and assist in driving commercial proposals
  • Define MARCOM needs and support the creation of marketing collateral and sales support tools
  • Understand, scrutinise, manipulate and interpret data, databases, data structures and hierarchy’s to provide meaningful reports and analysis
  • Exposure to business sensitive information
  • Opportunity to travel within UK to support relevant field based Commercial meetings from time to time
  • Works closely with the Business to help solve complex business problems and elicits and documents business requirements. Understands the customer’s business and manages relationships with key customers

Skills For Commercial Marketing Apprentice Resume

  • Deliver robust measurement and regular dashboards for all Digital Marketing (Social/Email/Online PR/On-site/Social SEO) and Digital Advertising (PPC/ Video/Display/Paid Social)
  • Insight and recommendations based on measurement and use these to influence the direction of future activity
  • Work closely with regional marketing, finance stakeholders, digital advertising and global insight team to act as the regional expert and contact point on all areas of commercial and digital analytics
  • Excellent organisation & attention to detail
  • The ability to work effectively in a fast-paced environment with the agility to respond to new and changing requirements based both on a dynamic market and business priorities is required.
  • Personal qualities of integrity, credibility and dedication to the organization’s mission
  • Extensive experience in areas of strategic planning, marketing, market research, brand preference research, promotions/advertising and execution of integrated campaigns

Skills For Apprentice Commercial Marketing Imaging Specialist Resume

  • Demonstrated competency in analyzing campaign effectiveness, creating successful campaigns, optimizing sub-optimal campaigns, and distilling learnings for brand and other cross-functional teams
  • Demonstrated understanding of strategic marketing communications, hands-on experience with targeted segmentation, messaging, integrated marketing processes and related deliverables
  • Strong interpersonal skills, professional maturity and judgment, and ability to communicate with a diverse range of individuals at all professional levels
  • Experience managing budget reviews to manage monthly costs and year-to-date finances
  • Excellent written and verbal communication skills, with the ability to manage creative output with both strategy (fits with brand expression and objectives) and executional detail (costs, timing, consequences, overruns, capability assessments)
  • Express complex topics in a simple, straightforward manner
  • Execute strategies that deliver on the organization’s objectives
  • Work with customers and sales teams to understand current and future product/service needs

Skills For Enfocus Commercial Marketing Specialist Resume

  • Support, coordinate, and manage channel partners
  • Provide guidance to develop Annual, Quarterly and Long Range revenue plans
  • Promote ST products at customer meetings, trade shows, conferences and standards committees
  • Improves reporting and quoting process through leadership of Oracle and JDE improvement and further IT projects which include data analysis, segmentation, and forecasting
  • BS in Engineering and/or an applied science
  • Create and maintain Salesforce dashboards, reports, sales KPIs, and competitive intelligence
  • Project a very professional demeanor and attitude at all times
  • Self-motivated with a high level of initiative and a sense of urgency

Skills For Senior Manager of Commercial Marketing Resume

  • MS Office suite of products (Word, Excel, PowerPoint and Outlook) and database management tools proficiency required
  • Advance knowledge of Windows and Office programs. Excel expertise. CRM’s (Siebel, SFDC)
  • Proven success building interdepartmental relationships with business leaders in Banking, servicing, IT, finance to best understand business objectives and priorities
  • Pulling key insights from large data sets and providing recommendations on the back of your analysis
  • Reporting on main KPIs
  • Assist in coding and budget tracking for local marketing events and other expenses

Skills For Commercial Marketing Analyst Resume

  • Assist with uploading, tracking and analyzing performance of National Account Mandates
  • Help CMI team as needed to manage billing and coding of invoices
  • Assist with coordination and planning of large distributor marketing summit
  • Serves as technical adviser, demonstrating products and troubleshooting product issues
  • Coordinate execution of strategy with a cross functional team of business leaders and marketing disciplines

Skills For Commercial Marketing Specialist Resume

  • Comfort working with business leaders at all levels of the organization
  • Gather all promotional results from the Marketing Analyst and coordinate all communications to the field
  • Assist in the development of any product updates and promotions requested by the Merchandising team
  • Develop and post all Nexpart and AutoPlus website advertising
  • Coordinate Commercial Marketing meetings and events

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