Marketing / Commercial Resume Sample

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Howard Botsford
72541 Caesar Path,  Houston, TX
+1 (555) 955 0008

Work Experience

Commercial Card Marketing Manager
06/2017 - PRESENT
Houston, TX
  • Identify, agree (with country and global colleagues), create, adapt and improve automated partner journeys with the objective of driving Cisco’s business across the region
  • Identify, agree (with country and global colleagues), create, adapt and improve automated customer journeys/platforms with the objective of driving Cisco’s business across the region
  • Leverage data/analytics to maintain an overview of Cisco’s partner marketing landscape, interpret and share insight as required
  • Drive the Austria region content marketing and PR strategy, working closely with the EMEA marketing communications team, to raise awareness of Eaton with targeted customers, tying legacy brands and products together into a one-Eaton offering, integrated within the company’s segment approach
  • A strategic thinker that’s comfortable rolling up your sleeves and getting your hands dirty
  • Ensure all event marketing activities reflect Commercial Card’s value proposition, key messages, and brand
  • Define product release requirements
Commercial Card Marketing Analyst
12/2011 - 04/2017
Los Angeles, CA
  • Serve as the internal and external speaker for this product offering, occasionally working with the sales channel, key customers and industry partners
  • Responsible to manage the entire product line life cycle from strategic planning to tactical activities
  • Drive a solution set across development teams (primarily Development/ Engineering, and Marketing Communications) through market requirements
  • Provide the sales team with necessary technical expertise to enable them to sell the product, including printed and electronic promotional material, product training and relevant clinical papers
  • Prepare product forecasts and monitor inventory levels
  • Reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products
  • Assist with the development of the annual marketing plan
  • Act as point of first reference for all product related inquiries and work collaboratively with clinical research and regulatory to address any issues
  • HSBC’s focus on Global Standards for the business
Commercial S&P Marketing Integration & Planning
11/2007 - 06/2011
Phoenix, AZ
  • Sensitivity and understanding to cosmetics market and consumers
  • Strategic thinking and ability to cooperate national and international teams
  • Professional level of negotiation and communication skills
  • Open, flexible and entrepreneurial personality
  • The jobholder is accountable for
  • Ensuring the correct balance of activities between the activation of Global Campaigns to deliver against strategic objectives and local campaigns to achieve local marketing and business targets and objectives. In collaboration with the regional Planning resources, developing the local plan in line with the rolling activity and operational planning process for Global CMB & GBM Marketing
  • The development of the local budget to support Global and local campaigns and activities in line with the process and timeline set by Global Marketing
  • Owning the local deployment, execution, activation and effectiveness of global campaigns, platforms and assets developed and created by the Global Marketing Team


Wingate University
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills

  • Lead the development and delivery of the local marketing activities, to deliver against the agreed tactical business volume objectives set for acquisition, retention, cross sales and ROI
  • Technical understanding and skills to transmit market requirements to R&D
  • Advanced oral and written communication skills,
  • Experience building integrated marketing plans
  • Experience leading analytically driven marketing initiatives
  • +10 years of experience within Marketing and related commercial functions
  • +5 years of experience within areas of key functional responsibility, namely marketing and commercial effectiveness

How to write Marketing / Commercial Resume

Marketing / Commercial role is responsible for travel, digital, research, training, negotiation, collaboration, articulate, inventory, marketing, planning.
To write great resume for marketing / commercial job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing / Commercial Resume

The section contact information is important in your marketing / commercial resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing / Commercial Resume

The section work experience is an essential part of your marketing / commercial resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing / commercial responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing / commercial position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing / Commercial resume experience can include:

  • Collaborate with the Regional Head and the Global CMB & GBM Marketing Team in the event of new scale local activities to ensure alignment to the global strategy and plan
  • Strong market knowledge of the medical environment
  • Experience and understanding of the IT distribution, reseller and SI channel
  • Sharing of marketing leadership best practice across the markets and business lines
  • Planning and organizational abilities especially programme management operational excellence
  • Ensure that the agreed model, structure, governance and controls within the Global Marketing Model and blueprint are implemented in market

Education on a Marketing / Commercial Resume

Make sure to make education a priority on your marketing / commercial resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing / commercial experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing / Commercial Resume

When listing skills on your marketing / commercial resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing / commercial skills:

  • Provide all Marketing MI on behalf of the market in line with the Global CMB & GBM Marketing Effectiveness key metrics reporting requirements
  • Good understanding of marketing strategies and development of marketing material
  • Experience leading cross-functional initiatives and teams, collaborate closely with our Asia team
  • Superior ability to communicate and build consensus, & prioritize & manage work to critical timelines
  • Experience in a relevant market to understand customer problems and find innovative solutions for the broader market
  • Very good knowledge of OR environment and procedures

List of Typical Skills For a Marketing / Commercial Resume


Skills For Commercial Card Marketing Manager Resume

  • Own the relationship with the country key business and marketing stakeholders across other business lines
  • Co-ordinate the regional marketing strategy for Cisco’s Partners
  • + travelling required
  • Knowledge of Cisco’s technologies, markets, customers’ challenges, and channel to be able to assess marketing plan fit to local requirements
  • Up to 5 years in product marketing fundamentals
  • Collaborate with multiple marketing teams, within Surface, as well as, other areas of Microsoft

Skills For Growth Marketing Manager Sensi Light Commercial Resume

  • Develop product marketing channel strategies across hardware products for the AV/IT & Telco channels
  • Manage Marketing budgets for each product and channel
  • Ensure the appropriate local activation of global sponsorships and deploy relevant assets to meet global and local sponsorship objectives
  • Develop marketing’s strategy and execution, with country and global colleagues, to meet the business priorities. Ensure success can be measured and that activities are reviewed to ensure we constantly learn and improve
  • Maintain and expand knowledge of the regional market including Cisco’s position within the market, market opportunity, competitive landscape, and marketing activity of agreed competitors
  • Business and technical savvy; a big-picture vision, and the drive to make that vision a reality
  • Knowledge of the hybrid market which includes mobile and system tables

Skills For Commercial Card Marketing Analyst Resume

  • Knowledge of medical terms and surgical interventions
  • Willingness to travel to customer and non-customer sites in North America and Europe
  • Collaborate across the product team, field sales teams, Finance, Supply Chain & Commercial Operations to ensure all Surface commercial channel promotions and programs are aligned and launched successfully
  • Commercial sales or Product Marketing experience
  • Content marketing experience
  • Windows Product & Licensing knowledge an advantage
  • Lead and manage the regional commercial and partner marketing team to execute on the elements of the marketing plan that are unique to the regional role. The team plays a role in delivering marketing for Cisco’s volume business, partner engagement (communication and education), and has direct engagement with strategic regional partners and Cisco’s four key Distributors

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