Brand Protection Resume Sample

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Alysson Kihn
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Work Experience


Brand Protection Manager
06/2015 - PRESENT
Boston, MA
  • This role is based in Chennai, India and reports to Global Brand Protection Director
  • Making our products more difficult to copy or counterfeits easier to detect
  • Educate and update regional business and marketing leaders on counterfeit issues
  • Locate, recruit, manage and train third party investigators in each country to assist with investigations raids and seizures. Ensuring our standard FCPA contract is in place and our company’s PVPs and compliance laws are followed
  • Manage and provide oversight on all directed investigative efforts to ensure the quality, validity, and appropriate scope of the investigation
  • Develop effective relationships with customs and law enforcement within the Region
  • Report all results and intelligence on a regular basis within BRAND PROTECTION databases
  • Work with sales to enable direct coverage of genuine products following raids and seizures
  • Meticulously plan and manage the Regional BRAND PROTECTION budget, ensuring that fiscal responsibility is practiced and demonstrated in line with expectations and within purchasing guidelines
Global Brand Protection Analyst
01/2012 - 12/2014
Philadelphia, PA
  • Daily management of the Mark Monitor online Brand Protection Program to include supporting Mark Monitor’s Managed Services personnel as well as taking an active role in removing counterfeit or infringing auction / B2B listings on the internet
  • Coordinate appropriate action plan with Mark Monitor, the VP Global Security & Brand Protection, and our legal department regarding domains and ISP’s that offer counterfeit or infringing goods
  • Maintain, renew, and issue letters of authorization (LOA’s) to verified authorized factories globally
  • Assist in the maintenance and issuance of the company’s photo ID and access card system for locations globally
  • Regional lead for brand protection audit and compliance programs to ensure Brand Protection’s best practice recommendations are continually implemented and enforced
  • Understand loss prevention priorities for all of Symantec’s products and services in order to formulate recommendations to avoid loss
  • Prioritize competing demands in a dynamic environment in order to successfully achieve Symantec’s brand protection initiatives
Brand Protection Assistant
04/2007 - 11/2011
Chicago, IL
  • Fully understand and uniformly apply the BRAND PROTECTION standards, practices, and CBA’s contained within the Brand Protection SOP (Standard Operating Procedures)
  • Handle queries from enforcement authorities under line manager’s supervision (e.g. customs, police etc.) regarding brand protection issues
  • Implement and contribute to Burberry’s strategy for anti-counterfeiting work in Latin America
  • Provide training on how to identify counterfeit Burberry merchandise to Customs, Law Enforcement, and Burberry’s third party partners
  • Capture and record data relating to civil matters, criminal matters, and seizures into Burberry’s Brand Protection database
  • Work independently while being a team player to bring a positive attitude to the workplace
  • Coordinate investigative efforts with Private Investigative Groups, Local Law Enforcement, Customs Agencies, and Corporate Attorney’s

Education


University of Connecticut - Stamford Campus
2003 - 2007
Bachelor's Degree in Business

Professional Skills


  • Excellent relationship building, influencing and negotiating skills
  • Strong Leadership skills in developing a team is required
  • Strong leadership skills, with ability to lead diverse teams in a global environment
  • Excellent time/deadline management skills
  • Project management skills and ability to manage several concurrent projects; well-organised with excellent attention to detail
  • Proven project management, written and oral communication skills is required
  • Exceptional business partnering and communications skills are required

How to write Brand Protection Resume

Brand Protection role is responsible for digital, communications, leadership, litigation, finance, training, database, refining, purchasing, security.
To write great resume for brand protection job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand Protection Resume

The section contact information is important in your brand protection resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand Protection Resume

The section work experience is an essential part of your brand protection resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand protection responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand protection position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Brand Protection resume experience can include:

  • Strong analyst or corporate client service experience
  • Proficient in Excel and general computer skills
  • Well-honed PC skills/ Systems knowledge/Database knowledge
  • Assist with evidence gathering to support cases
  • Provide accurate witness statements for successful prosecution of infringers and provide evidence in court as required
  • Manage the evidence store in relation to all test purchases to ensure the chain of custody is preserved

Education on a Brand Protection Resume

Make sure to make education a priority on your brand protection resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand protection experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Protection Resume

When listing skills on your brand protection resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical brand protection skills:

  • Industry knowledge and experience in one or more of the following: technology, consumer goods, food & beverage, financial services, automotive, healthcare, B2B
  • Great collaboration and communications skills for interaction with multiple internal and external business partners Proficient in Microsoft Word and Excel
  • Strong professional track record in digesting, communicating and analytical writing on branding or marketing theories
  • Manage litigation program: evidence collection, documents supporting, attend necessary court hearing
  • Build strong working relationship working in cross-functional teams to achieve objectives
  • Experience of Brand Protection work, anti-counterfeiting, or Intellectual Property enforcement

List of Typical Experience For a Brand Protection Resume

1

Experience For Brand Protection Manager Resume

  • Payment & Invoice checking with vendor and accounting department if required
  • College student who’s interested in experiencing corporate working style
  • Internal: Sales, Marketing, CSD, SCM, etc
  • Other back office supporting required
  • Open minded and independent thinking
  • Manage and track regional enforcement matters
2

Experience For Brand Protection Assistant Resume

  • Leading e-commerce enforcement program, deal with monitor internet infringers/suspicious websites, take down infringing links, website and stores, maintain relationship with relevant platform
  • Support on Customs IPR protection, including Customs detention application, report the container monitoring intelligence, storage fee management and IPR system update
  • Maintaining data bases ensuring accurate recording of the seizures from law enforcement, customs, investigators and others for trends, intelligence and investigation targeting
  • Producing timely and accurate responses to requests for legal documents to law enforcement on behalf of group brands
  • Authority: Customs, AIC, PSB, TSB, etc
3

Experience For Brand Protection Manager, UK&I Resume

  • External: Lawyers, agent, etc
  • Global Brand Protection Incident Management. Involves protecting patients, products and our business by proactively leading cross functional/regional management incidents of counterfeit, illegal diversion and other issues that could impact LifeScan
  • Global Market Monitoring: Proactively identify both current and potential threats to minimize the impact to people with diabetes and JJDS by leveraging serialization and other product protection technologies across market monitoring tactics with the ultimate goal of terminating counterfeit, diversion and other fraud
  • Communicate with vendor agent to collect case information
  • Build-up and maintain case database on daily basis (Vendor communication required if any support documents needed)
  • Conduct weekly performance review and report to BP manager
  • Cross-functional communication required to support any necessary documents required by internal procedures
4

Experience For Global Brand Protection Analyst Resume

  • At least 2-5 days/week and ≥ 3 months internship period
  • Familiar with Microsoft Excel, Power Point
  • Handle IPO inquiries

List of Typical Skills For a Brand Protection Resume

1

Skills For Brand Protection Manager Resume

  • Computer skills to include Word, Excel, PowerPoint, Lotus Notes, along with experience in digital photography
  • Partner with brand protection team members, collaborating on gathered intelligence to build and prioritize higher level investigations
  • Experience in brand protection, preferably in an IP intensive business
  • Solid knowledge of Intellectual Property and trademark rights
  • MS applications, especially strong in Excel and PowerPoint
  • Work independently and as part of a team, prioritise, meet deadlines and track budgets
  • Multi-task with a strong bias for results and solutions is required
  • Partner with the supervisor, home office team and our service providers to implement and maintain an effective online enforcement strategy
2

Skills For Brand Protection Assistant Resume

  • Managing external law enforcement agencies and co-ordinating activity
  • Supervising agents in their enforcement actions and performance
  • Background in academic writing, journalism, or professional writing required
  • Manage complex investigations across a range of security functions including management and leadership of direct and indirectly contracted employees
  • A pro-active, entrepreneurial, business-oriented working attitude
  • Manage relationship with online monitoring service provider
3

Skills For Brand Protection Manager, UK&I Resume

  • Proactively monitor online marketplaces to identify counterfeit products, infringing domains and copyright infringements
  • Use multiple online platforms to analyse counterfeiting trends and geo-locations
  • Liaise with the Sourcing Team to ensure that customs databases are current
  • Involvement with local industry organizations and participation in these organizations online working groups
  • Be proficient with Microsoft Office software, including Microsoft WORD, EXCEL and POWERPOINT, as well as other office
  • 20-25% travel, with approximately 5% International
4

Skills For Global Brand Protection Analyst Resume

  • Oversee all the investigation related works of the team: internal Supply Chain Security, Distribution channel
  • Initiate and conduct internal audit on internal sales channel (Distributor Management Channel) to prevent and stop
  • Position requires up to 20% domestic travel
  • The ability to set the appropriate tone at the top, motivate staff, and foster a positive culture of mutual respect with the highest ethical standards
  • Flexible and creative thinker with ability to define business tradeoffs, generate out-of-the-box solutions, manage uncertainty and anticipate the impact of decisions/initiatives
  • IP protection professional with typically 5-10 years related experience, including a mix of corporate security and law enforcement, military or intelligence service. International security experience is essential
  • Ability, at both a strategic and tactical level, to identify security issues and customize, implement/execute solutions
5

Skills For Specialist, Brand Protection Resume

  • Master and be a recognized authority on one or multiple areas of security content to include technologies, theories and techniques
  • Provides highly innovative solutions to complex problems
  • Fluency in written and spoken English, with one or more regional languages is an advantage
  • Influence both senior leaders and line management without formal authority, be detail-oriented while maintaining a big-picture perspective and maintain flexibility in a dynamic environment are required
  • Work in an unstructured, matrixed and fast paced environment across multiple functions and regions of varying cultures and priorities is required
6

Skills For Director, Global Brand Protection Resume

  • Experience in analytical reporting and presentation
  • Knowledge of online sales channels and Internet technologies
  • Assist the Brand Protection Managers with case management and all enquiries
  • Analyse, record and share Intelligence reports with stakeholders and enforcement bodies
  • Carry out basic investigations with the support of the Team
  • Carry out open source investigations
  • Carry out trap purchases as required
  • Identify suitable online targets for Payment Protection Program
  • Act as first point of internal contact for brand protection matters, directing to the Global Brand Protection Manager as appropriate and responding to the business needs
7

Skills For Brand Protection Intern Resume

  • Liaise with Customer Services to assist with customer inquiries/complaints
  • Liaise with Wholesale Team to support investigations into unauthorised distribution
  • Carry out brand protection presentations at employee induction days
  • Maintain the internal Case Management system
  • Work closely with our in-house trademark filings practice to ensure that our filings and prosecutions strategy is directly relevant to the business’ enforcement strategy and that our portfolio of rights remains robust and comprehensive
  • Obtain first-hand knowledge and awareness of our product range by working closely with our design teams and garment technologists. Where necessary, this role could include providing the business with advice around risk mitigation and prior rights clearance
  • Maintain online enforcement programs with websites, marketplaces, social media, mobile and other areas that threaten our online business across the APAC region
  • Incident entry, updates, and analysis
  • Build positive working relationships and develop best practices with key online marketplaces, search engines, social and chat platforms where infringing activity is occurring
8

Skills For Global Brand Protection Operations Lead Resume

  • Liaise with local law enforcement agencies invested in protecting our IPR online
  • Work closely with local ground enforcement team and support those efforts as needed
  • Maintain communications with the brand protection team and other internal teams to collaborate on strategy and procedural innovation
  • Assist with clearance of adidas Group names and designs against third party rights, and compliance with adidas Group trade mark guidelines, including attendance at line reviews
  • Devising and implementing a BP strategy for the UK and Ireland in line Nike’s Global BP strategy
9

Skills For Manager of Brand Protection Resume

  • Use multiple technologies to detect, analyze, and remove infringing online content
  • Conduct factory audit and control the use of security labels
  • Participate in Group Legal IP meeting and IP related seminars and workshops (agreed in advance with manager) with a view to keeping up to date with local laws, regulations and cases relating to IP
  • Collaborate with clients and team members to implement and evolve customized approaches
  • Support Shire Quality Systems and Product Surveillance investigations of product complaints
  • When the cause of a complaint is determined to have origins outside of Shire operations, conduct formal investigations and fact finding reviews where breaches occur and recommend corrective action plans to ensure mitigation activities are enacted and results achieved
  • When and where possible, engage the authorities to take action against those involved
  • Working with Legal and other functions, respond in a timely manner to inquiries/subpoenas from governmental and law enforcement agencies concerning production and product movements
10

Skills For Global Brand Protection Leader Resume

  • Establish and maintain relationships with law enforcement agencies, intelligence agencies, and government offices, including, but not limited to; FDA/OCI, FBI, DEA, Interpol, and WHO
  • Stay current in regard to pharma industry security practices, trends and technologies and represent Shire to non-governmental organizations including but not limited to; PCSC, PSI, NICB
  • Implement strategies for the defense, protection and enforcement of proprietary and licensed brands and product designs in the Americas region
  • Work with customs authorities, law enforcement and legal representatives in the Americas region in an effort to prevent the sale of counterfeit product, both online and offline
  • Coordinate with brand protection teams in other global regions on enforcement efforts and strategies
  • Train employees, vendors, customers, investigators and other business partners in the Americas region, to identify and report on counterfeit products
  • Manage budget for brand enforcement

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