Account Strategist Resume Sample

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Lucas Marquardt
741 Gerardo Square,  Los Angeles,  CA
+1 (555) 755 0860

Work Experience


Associate Account Strategist
01/2017 - PRESENT
New York, NY
  • Supporting the Account Strategy team who is responsible for the day-to-day relationship with clients
  • Analyzing data and pulling together reports to be shared with clients while communicating optimization recommendations to increase performance for the client
  • Monitoring advertising campaign metrics and make sure client goals are reached (ROI, ROAS, Revenue…)
  • Responsible for coordinating new client integrations, basic reporting, trackers and insight
  • Manage daily / monthly budgets, pace bids, optimize campaigns
  • Potentially manage Silver Clients and some pro-bono efforts (i.e. Ad Council)
  • Responsible for maintaining Google alerts and Client Special Events Calendar
  • Support special projects for the Director and Regional Account Strategy VP
  • Assist or own planning of in-market event(s)
Account Strategist
07/2010 - 08/2016
Houston, TX
  • Superior communication (written and verbal) and presentation skills
  • Genuine enthusiasm for an interruptive space that is in constant motion and desire to influence through hard work, idea generation and teamwork
  • Fluency in written and oral Turkish
  • Adwords knowledge and experience
  • Work hand in hand with research department to data/insights are the root of all strategies put forth in order to best tell a brand’s audience and personal story
  • Gathers and analyzes data to tell a brand’s audience and personal story in outgoing category advertiser proposals - works hand in hand with research department
  • Experience working at a media agency or publisher managing a brand’s digital advertising strategy and buying activities
  • Strong Knowledge of the online advertising industry
  • Able to synthesize ideas from group discussions and can articulate them verbally and in writing
Junior Account Strategist
01/2004 - 02/2010
San Francisco, CA
  • Managing the day to day relationships with Tier 1 clients to ensure we exceed their expectations
  • Leading clients business reviews and communicate optimizations made along with the planned roadmap
  • Analyzing advertising campaign metrics and make sure client goals are reached (ROI, ROAS, Revenue…)
  • Escalating internally issues and concerns raised by clients
  • Direct client management experience in a data driven environment
  • Worked in a fast paced start-up environment
  • Navigate and collaborate with other internal departments to produce positive results for clients and the company
  • Demonstrated ability to influence and negotiate complex situations

Education


Friends University
2000 - 2004
Bachelor's Degree in Math

Professional Skills


  • Account management skills, excellent communication skills, and knowledge of how Google products can help deliver digital marketing success to small businesses
  • Seeking someone with strong communications skills to quickly qualify the lead and to present and promote the enterprise devices
  • Seeking someone with strong communications skills to quickly qualify the lead and to present and promote the Googles enterprise devices
  • Strong analytical skills and basic understanding of analytical tools such as: SQL, SPSS, SAS, Salesforce, etc
  • Strong analytical skills, including the ability to vet/present TV data, draw actionable conclusions and implications
  • Excellent personal time-management and project planning skills
  • Experience using Google Analytics Experience managing AdWords campaigns

How to write Account Strategist Resume

Account Strategist role is responsible for communications, enterprise, devices, presentation, analytical, excel, design, planning, research, digital.
To write great resume for account strategist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Account Strategist Resume

The section contact information is important in your account strategist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Account Strategist Resume

The section work experience is an essential part of your account strategist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous account strategist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular account strategist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Account Strategist resume experience can include:

  • Strong sense of responsibility, strong communication skills, team spirit
  • Strong written and verbal communication skills in English and Chinese
  • Prior experience in marketing analytics, consumer insights, programmatic media, ad serving platforms, media agencies, trading desks, or investment banking
  • Work effectively in a cross-functional capacity including key partnerships with Sales, Marketing, Finance, Ad Ops, and Editorial
  • Effectively monitor and analyze campaign performance, providing optimizations as necessary, and presenting areas for potential incremental
  • Exceptional interpersonal skills and comfort with client interfacing role

Education on an Account Strategist Resume

Make sure to make education a priority on your account strategist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your account strategist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Account Strategist Resume

When listing skills on your account strategist resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical account strategist skills:

  • Strong, robust MS Excel skills and proven competency in data analysis and logical reasoning
  • This team is seeking someone who is a fast learner with strong communications skills
  • Solid negotiation and time management skills
  • Strong interpersonal skills to foster optimal relationships and gain trust across a variety of partners, colleagues and vendors
  • Retain and upsell existing book of business to effectively hit quarterly revenue targets
  • Analytical skills and attention to details to explore product performances and explain any recommendation made

List of Typical Experience For an Account Strategist Resume

1

Experience For Associate Account Strategist Resume

  • Exceptional verbal and written presentation skills
  • Excellent knowledge of the China online market
  • 2 – 3 years of relevant experience in analytics, preferably programmatic/ad tech
  • In-depth direct Client Experience and proficiency with all media metrics
  • Helps to identify best and new practices to drive the group’s efficiency, effectiveness, and quality
2

Experience For Account Strategist Nordics Resume

  • Thrive in an emerging market with a passion for defining and streamlining process
  • Team player: enjoys collaborating with different personalities, can take direction as well as train Account Planners
  • Qualify opportunities by clearly articulating the opportunity return to Microsoft strategically, financially, or both
  • Conduct research, stakeholder interviews, brainstorming sessions on creative and digital engagements
  • Assemble strategic insights into presentation materials for mid and senior level clients. Assist in creating account strategy plans to meet business objectives
  • Contributes to the overall strategic planning process
  • Assists in writing POVs and recommendations
  • Helps to develop new initiatives and opportunities based on an understanding of the business partner’s content areas and needs
3

Experience For Junior Account Strategist Resume

  • Accurately document requests while adhering to service levels
  • Maintain comprehensive knowledge of the Criteo product offering
  • Provide consultative and strategic marketing guidance for clients to help achieve their business growth goals
  • Professional, polite, respectful and able to play well with other
  • Constantly share feedback to improve process/product. Be the customer’s voice
  • Drive regular client meetings in the advertiser’s organization
  • Asses and resolve advertiser/agency issues encountered in the role and up-sell new products
  • Regular client meetings at different levels in the advertiser’s organisation
  • Identify and suggest new processes that can be implemented to improve Criteo’s service
4

Experience For Senior Account Strategist Resume

  • Encourage feedback from customers to enhance Criteo’s products and services
  • Assess and resolve advertiser/agency issues encountered in the role
  • Basic to medium proficiency in the adtech ecosystem of ad exchanges/ networks, DSPs, 1st and 3rd party audience targeting and technology, online measurement, ad-operations, delivery and measurement platforms
  • Drive regular client meetings at different levels in the advertiser’s organization
  • Proven experience managing direct client relationships, delivering service on online performance media (agencies, retargeting companies, affiliates, emailing, search etc.)
  • Develop an understanding of the client’s business environment and strategy and build the relationship with the client
  • Leads in the creation of strategic proposals, up-fronts and joint business partnerships that solve for and map to advertiser goals
  • Share capabilities and creative solutions with stakeholders
  • Develop, drive and enhance our overall internal thinking when translating ideas to visual concepts – train and work closely with clients on good design and presentation of information
5

Experience For Account Strategist Search Resume

  • Create and share project status reports, host debriefs, identify areas of success and of improvement
  • Be a creative thought partner – understand the context and apply creative solutions
  • Pitch proposed solutions and discuss ideas with internal clients
  • Lead client calls and meetings
  • Conduct phone consultations with new small business advertisers
  • Document tasks reviewed on calls Provide feedback to team leadership on program progress
  • Comfortable with periodic changes in workflow and responsibilities
  • 5+ yrs in Account Management, Project Management, or Collaborative Client Focused Role
  • Highly organized, process and detail oriented
6

Experience For Account Strategist, Existing Business Resume

  • A self‐motivated leader, results-driven technology enthusiast, and entrepreneurial
  • Document tasks reviewed on calls
  • Collaborate with our team to define project objectives, set key performance metrics, and establish project approach
  • Oversee audience research activities (in conjunction with client or 3rd party) research teams and generate account reports on both periodic and adhoc basis
  • Analyze and resolve account problems/issues. Respond to customer requests and inquiries in a professional and timely manner
  • Lead or collaborate client engagements on a day to day basis and manage consulting engagements and client deliverables within defined scope, timeline and budget
  • Be able to lead executive / expert interviews and client presentations. Execute customer communications – personal and via telephone or email, in line with standards and processes
  • Select appropriate frameworks, tools and approaches to use in solving client problems
  • Demonstrate domain knowledge and expertise in a range of skills, such as creative and design thinking, business model development, financial modeling, content planning, product portfolio planning, organizational strategy, channel and go-to-market models, customer / market research etc
7

Experience For Account Strategist, Predictive Search MMS Resume

  • Develop sales strategies to meet marketing objectives
  • Analyze online campaign performance and provide recommendations for improvements
  • Contribute to business development and thought leadership activities. Eventually lead a team of account managers
  • Develops and maintains key business partner relationships, and provides strategic and account management support for high level initiatives and day to day projects
  • Acts as the business partner liaison with the creative and production teams, to balance the input of various contributors, ensuring our work meets objectives
  • Works with business partners to translate strategy into required execution
  • Participates in cross-group briefings and work sessions
8

Experience For Account Strategist, Existing Business, German Resume

  • Solid working knowledge of all aspects of marketing communications and creative development including print and online advertising, sales collateral, and Web development
  • Strength in project management and creative problem solving
  • Openness to feedback and new ideas
  • Liaise with Technical Solutions team to update and optimize setup and placement of Criteo tracking tags; identify and implement solutions to technical requests from customers, escalating when necessary
  • Coordinate with Creative Solutions team to address creative and banner related client requests
  • Provide performance updates at client request to secure additional budgets and achieve client objectives
  • Review alert emails sent by partner teams to ensure optimal campaign setup and delivery
  • Identify and capitalize on growth opportunities at scale
9

Experience For Senior Account Strategist, Mid-market UK Resume

  • Use performance data in creative ways to drive product adoption, upsells/cross-sells, and client retention
  • Foster and strengthen relationships with all clients at highest levels of the organization (Director, VP, C-suite) through email, phone, in-person meetings
  • Be able to evaluate and optimize marketing campaigns based on metrics such as return on ad spend, cost per acquisition, new customer acquisition engagement, and customer lifetime value
  • Work closely with sales support teams across Solutions Engineering, Dynamic Creative, Ad Operations, and Optimization departments to optimize and troubleshoot online advertising campaigns
  • Proven ability to operate strategically as the situation demands; results oriented
10

Experience For Account Strategist, Search Resume

  • Proactively identify opportunities to improve our new customer experience and their adoption of LinkedIn Marketing Solutions
  • Write copy in a way that translates client marketing objectives into highly effective, error-free ads
  • Experience in strategy or planning at an agency or in a revenue analyst role
  • Experience in the digital media or advertising industry
  • Prepare and assist in generating financial reports that demonstrate financial performance and tracking to contract levels

List of Typical Skills For an Account Strategist Resume

1

Skills For Associate Account Strategist Resume

  • High adaptability, with certain speed in learning new skills and well-versed with the company's internal systems
  • Prior experience managing multiple clients through an end-to-end strategy
  • Proven experience in direct client relationships in online performance media (affiliate, emailing, search etc.)
  • Negotiation, influencing skills and an ability to persuade at all levels of an agency or client
  • Effectively manage relationships with top advertisers and agencies in order to strengthen the partnership
  • Operate as liaison connecting Design Studios and stakeholders, deciphering business challenges and envisioning cutting-edge digital solutions
  • Experience and confident presenter who is comfortable interacting with customers, uncovering business drivers, and selling Cloud products
2

Skills For Account Strategist Nordics Resume

  • Experience and confident presenter who is comfortable interacting with customers, uncovering business drivers, and selling Google Cloud products
  • Demonstrated track record of success in offering outstanding customer service and innovation leading to revenue growth and customer retention
  • Demonstrated track record of success in offering outstanding customer service and innovation, leading to revenue growth and customer retention
  • Good understanding of client’s analytical and tracking tools (e.g. GA, Qubit, DC Storm)
  • Experience working with Google AdWords, Google AdWords Express, or other digital marketing products
  • Advertising agency experience in account management and/or account planning
  • Deliver excellent customer service while troubleshooting and addressing technical, creative, and data related advertiser requests
  • Work experience in sales, account management, customer support, marketing or consulting
3

Skills For Junior Account Strategist Resume

  • Experience running Head 2 Head’s and incrementality tests
  • Business’ sense to handle a multitasking environment where prioritization is key
  • Experience in using Salesforce and JIRA
  • Supports the shaping of input brief for projects – works cross-collaboratively to ensure approval and alignment prior to creative development
  • Works with manager and team to identify project/program requirements and helps develop effective marketing programs to deliver business results
  • Proven track record in sales and account management, ideally in a tech-related field
  • Experience in sales, customer support, account management, marketing or consulting
  • Experience working against assigned performance targets and driving sustainable growth
4

Skills For Senior Account Strategist Resume

  • Experience or internship in sales, customer support, account management, marketing or consulting
  • Strong relationship building and the ability to work within a team environment
  • Assisting the Account Manager in formulating and executing the team’s sales strategy in meeting revenue goals and winning strategic initiatives
  • Managing a revenue quota and spotting upselling opportunities with clients
  • Understanding of online marketing, digital media, programmatic media, web metrics, and campaign reporting
  • Analyzing advertising campaign metrics and make sure client goals are reached for strategic customers (ROI, ROAS, Revenue…)
  • Assisting in developing market roadmaps for clients
5

Skills For Account Strategist Search Resume

  • Contacting and pitching potential customers to generate new business within the Cloud ecosystem
  • Contacting and pitching potential customers to generate new business for Google and our partners within the Cloud ecosystem
  • Contacting and pitching potential customers to generate new business and partners within the Cloud ecosystem
  • Making optimization changes to existing AdWords accounts
  • Contacting and pitching potential customers to generate new business for company and our partners within the Cloud ecosystem
  • Owning the sanity checks and playing a key role in data quality measures, report performance, and insights
6

Skills For Account Strategist, Existing Business Resume

  • Coordinating trials, trainings and POCs, managing to successful outcomes
  • Solving customer reported issues quickly and transparently by working closely with team members from other departments
  • Answering requests from our self-serve customers that span campaign set up to optimization strategy
  • Working with TiVo Sales/Post Sale stakeholders to manage client satisfaction and success
  • Working with Data Science team to apply learnings and insights to audience and media performance
  • Building relationships with customers/partners, onsite time recommended
7

Skills For Account Strategist, Predictive Search MMS Resume

  • Gathering requirements for any custom solutions
  • Expert working knowledge and understanding of Google AdWords, Google Analytics, goals/conversion tracking and attribution modeling
  • Constant monitoring, analyzing and optimizing client partners’ campaign performance
  • Clearly understanding and documenting customer business strategy needs, and successfully translating it to internal stakeholders
  • Provide first-level troubleshooting for Criteo products and features, including Display Retargeting, Customer Acquisition, Audience Match, and Facebook
  • Responsible for managing and growing a portfolio of AdRoll’s existing Commerce advertisers
  • Initiate a successful customer journey by understanding customer business objectives and translating that knowledge into marketing campaign setup
8

Skills For Account Strategist, Existing Business, German Resume

  • Maintain in-depth knowledge of site metrics, inventory, pricing, and products by collaborating with Ad Ops, Marketing, and Editorial
  • We are building software that is transforming an industry
  • Technical knowledge of site tagging, ad serving and ad ops would be an advantage
  • Responsible for deliverables prepared by liaising with internal teams (Product Management, Data Science, Operations, and Engineering) for all customer programs
  • Provide feedback to team leadership on program progress Making optimization changes to existing AdWords accounts
9

Skills For Senior Account Strategist, Mid-market UK Resume

  • Keep abreast of emerging behaviors, technologies, and companies that are changing our client’s businesses
  • Act as an internal resource, championing our content / storytelling / digital innovation whenever possible
  • Understands marketing objectives in terms of sales, market share, and competing products – to help inform creative development and end deliverables
  • Participates in cross-group integrated marketing programs using internal resources
  • ‘read’ the data and create interesting insights for customers
  • Gather and analyze data to tell a brand's audience and personal story in outgoing category advertiser proposals
10

Skills For Account Strategist, Search Resume

  • Works hand in hand with Integrated Marketing
  • Manage a growing team, lead team meetings, inform upper management of progress towards goals
  • We welcomed an exciting new CEO and management team
  • Our industry-leading technology won an American Business (Stevie) Award
  • We are global and rapidly growing
  • Like a challenging job, can persevere, have a certain ability to deal with stress
  • Proactively identify and suggest new processes toward enhancing Criteo’s service
  • Constant monitoring and analysis of partner’s campaign performance
  • As part of the team, responsible for contributing to the development of the Client Strategy org

List of Typical Responsibilities For an Account Strategist Resume

1

Responsibilities For Associate Account Strategist Resume

  • Prioritize assigned tasks for completion within required time frame
  • Work closely with Agency Leads on uncovering net new revenue opportunities within Holding Cos
  • Work cross-functionally with internal teams to manage client billing needs
  • Knowledge of the latest trends associated with display marketing
  • Maintain expertise across the Marketing Solutions product portfolio
2

Responsibilities For Account Strategist Nordics Resume

  • Collaborate with the Inventory, Revenue and Ad Operations teams to escalate issues and aid in troubleshooting
  • Partner with the Product team to consistently surface client feedback
  • Travel 15%-20% of the time to meet with clients
  • Lead and manage a portfolio of new LinkedIn Marketing Solutions customers, leveraging multiple communication channels (e.g. virtual meetings, phone, email, online chat)
  • Proactively coach customers with an educational approach to help them quickly gain value from their investment and facilitate product adoption and usage
3

Responsibilities For Junior Account Strategist Resume

  • Work independently to identify and prioritize opportunities for improved campaign performance and growth across a set of Oath’s highest value Search & Native accounts, from the Mid-Market to the world’s largest brands
  • Communicate and Educate industry/brand sales operations on holding co, terms and agreements and act as the main point of contact for ongoing and ad hoc. questions from sales ops related to Holding Co. deal parameters
  • Collaborate with Enterprise Sales and Marketing to develop and build plans & packages
  • Act as main point of contact alongside agency leads for principal deal RFPs
  • Liaise between Media Strategy, Sales, Business Affairs and Sales Operations to ensure consistent and open communication between the teams
  • Review deal proposals for compliance with company policy as it relates to our agency contracts, terms and conditions, deal construct and packaging best practices
  • Analyze spend reports and communicate insights to Sales Leads on a regular and as needed basis
4

Responsibilities For Senior Account Strategist Resume

  • Review plans for adherence of established business rules
  • Initiative to identify and solve problems independently
  • Project manage timelines and creative asset submissions for digital campaigns
  • Partnering with your Sales counterparts, “Own” a set of our premium high-value advertiser accounts from pre-sales, campaign set-up and optimization to post-campaign analysis and future opportunity development
  • Work independently to identify, prioritize and provide necessary service and proactive advice for improvement of assigned accounts either through best practice implementation, account analysis, and/or category expertise
  • Work directly with advertisers at all levels of their organization helping to identify opportunities and promote behavior that grows spend and ensures long-term client success with Gemini. This can include daily interaction as well as preparation and delivery of monthly and quarterly presentations
  • Have a deep knowledge of all Oath advertising products and be able to look for opportunities to cross-sell your clients into other areas of the business
  • Be an expert with respect to Gemini optimization opportunities and be able to communicate these to all levels of our advertisers’ organizations
5

Responsibilities For Account Strategist Search Resume

  • Versed in the workings and requirements of running an AdWords campaign and can use the data to make optimization recommendations, campaign changes and additions, as well as research on keyword and channel expansions
  • Deep understanding and experience with online advertising platforms and environments (including but not limited to): Display advertising including Ad Exchanges, DSP, RTB, SEM, SEO, Mobile, Video, and social advertising concepts
  • Superior project management skills from project inception to project execution within a matrix environment across multiple internal departments and vendor groups
  • Can arrange work based on task priority, durability, security, and keep on time to work deadlines
  • Comfortable with analyzing data to solve complex problems and applying it for customer solutions
  • Familiarity with Digital Marketing, Digital Media and/or Content Marketing
  • Interest in working against assigned performance targets and driving sustainable growth
6

Responsibilities For Account Strategist, Existing Business Resume

  • Partner closely with the sales team to ensure that the onboarding of new clients is accomplished in a timely and efficient manner
  • Versed in 3rd party resources to conduct market share opportunity based on the competitive landscape
  • Synthesize customer data to develop strategies for customer acquisition and retention
  • Take end to end ownership of advertiser accounts within portfolio to scale the account in terms of revenue and relationship, growing InMobi’s share of wallet
  • Work on deep data analytics to undercover user insights and use business levers to optimize and make commercial decisions to match the advertiser ROI expectations and unlock new revenue opportunity
  • Work closely with internal stakeholder (Data Scientists, Data Analysts and Product Managers) to refine product roadmap and deploy innovative media mix strategies
  • Drive regular client meetings at different levels in the advertisers organization
7

Responsibilities For Account Strategist, Predictive Search MMS Resume

  • Proactively identify and suggest new processes toward enhancing Criteos service and encourage feedback from customers to further strengthen Criteos products and services
  • Developing a retention program for self-serve customers that ensure they understand our value proposition, that they understand how to navigate and use our tools, and that they feel like their needs are being met
  • Comfort with analytical packages/techniques using R, Python, etc
  • Capture and leverage client research/feedback to design improvements to the self service platform
  • As new products get added to the sponsored products suite, manage the adoption of those products for our self-serve customers and ensure they become available in the platform in a user friendly way
8

Responsibilities For Account Strategist, Existing Business, German Resume

  • Work across Criteo’s matrix including Sales, Product, Finance, Marketing, SalesOps, Training and Retargeting teams to gain buy in and roll out relevant initiatives to enhance the platform and drive adoption
  • Manage the P&L and develop the product to drive maximum profitability
  • We are one of the most diverse and inclusive tech companies
  • Competitive salary & commission
  • Health & Dental insurance
  • Lots of social events & swag
9

Responsibilities For Senior Account Strategist, Mid-market UK Resume

  • Highly confident with advanced Excel techniques and analytics (powerpivot, macros,etc.)
  • Work well with goals and strive to hit and exceed sales targets Thrive in a fast-paced team where flexibility is critical Demonstrate attention to detail and consistently serve as a true customer advocate
  • Someone who is a fast learner, exceptionally well organized and entrepreneurial

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