VP Media Resume Sample

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Work Experience

VP Media
11/2015 - PRESENT
Dallas, TX
  • Identify business development opportunities. Partner with BD, participate and lead pitches as necessary
  • Develop deep relationships with all senior level clients across west media portfolio
  • Establish and maintain senior level relationships with publishers and partner organizations
  • Represent the Media teams interests in resourcing, career path, knowledge sharing, etc
  • Advise clients and agency's client service organization on media opportunities
  • Conceive, negotiate and present media proposals to clients
  • Apply media expertise to any business development or non-media engagement to help win/grow overall business
  • Provide media expertise and point of view on Experience or Creative work
  • Trouble-shoot and resolve problems on behalf of clients
VP, Media
02/2011 - 06/2015
Philadelphia, PA
  • Actively engage in public relations within the media field by writing articles, participating in interviews, speaking engagements, panels, and seminars
  • Leverage knowledge of competitive metrics including ratings and CPM’s and business finance models to structure and develop financial databases, forecasting applications and competitive assessments
  • BS/BA in TV/Film, business, research, communications, psychology or related field required
  • Previous supervisor position or related management training required
  • Comprehensive understanding of network, cable, syndication, SVOD business including ROI models, sales process, product positioning, competitive landscape, risk assessment and implications of market forces
  • Proactive thinker with a history of developing and implementing business and revenue building strategies
  • Effective interpersonal skills and the ability to foster productive working relationships with people at all levels of the organization
  • Communicate effectively and advise senior management on strategy and competitive environment
VP Media Sales
01/2008 - 11/2010
San Francisco, CA
  • Track record of working independently on multiple mission-critical projects
  • Interest in and passion for the evolving entertainment landscape, including knowledge of key SVOD services such as Netflix, Amazon and Hulu
  • Excellent analytical, creativity, problem solving, negotiation, conflict management, organizational, interpersonal and communication skills
  • Approximately 10 years experience in creative advertising at either a studio or creative agency
  • Works with Sr. VP to develop strategic goals for team as well as financial reporting related to the western regions’ performance
  • Experience with national television advertising sales
  • In depth knowledge of TV programming, syndication, ratings, media operations and advertising sales required


Western International University
2004 - 2008
Bachelor's Degree in Marketing

Professional Skills

  • Excellent oral, written and interpersonal communication skills, and presentation skills
  • Excellent communication skills, a sense of urgency and a proven ability to cultivate client relationships is essential to this role
  • Well-developed communication skills in all forms including written, oral, email, telephone, and in making compelling presentations
  • Extensive experience leading a Sales function and hands on experience of solution selling to business level decision makers
  • Experience in managing an organization demonstrated
  • Experience in managing senior managers and teams across multiple locations within Americas
  • Extremely smart, entrepreneurial profile with strategic vision and strong bias to execute

How to write VP Media Resume

VP Media role is responsible for presentation, development, media, training, organization, articulate, research, finance, trading, reporting.
To write great resume for vp media job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For VP Media Resume

The section contact information is important in your vp media resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your VP Media Resume

The section work experience is an essential part of your vp media resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous vp media responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular vp media position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative VP Media resume experience can include:

  • Exceptional synthesis and analytical skills with proven ability to think creatively
  • Planning & Organisation- Ability to set priorities, goals and time tables to achieve maximum productivity
  • Demonstrated success in reaching / exceeding revenue goals
  • Demonstrated success in managing and leading people
  • Deep understanding of cross channel paid media planning and buying,
  • Develop a comprehensive understanding of current and potential client’s strategic research and marketing requirements

Education on a VP Media Resume

Make sure to make education a priority on your vp media resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your vp media experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in VP Media Resume

When listing skills on your vp media resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical vp media skills:

  • Supervisory experience, demonstrated leadership skills and proven success in building and managing strong teams
  • Proven negotiation skills required
  • Strong communications and presentation skills required
  • Proven experience in delivering clear, strategic presentations to C-level marketing executives
  • Highly skilled in change management practices and driving organizational process improvements
  • Proven track record of overachieving revenue targets and growing team performance in NA media

List of Typical Experience For a VP Media Resume


Experience For VP, Media Resume

  • Strong analytical and problem-solving skills, routinely displaying strong people management and development skills as well
  • Proven ability to financially manage large accounts, including experience accurately forecasting budgets and keeping projects on schedule
  • Strong news sense
  • Look for opportunities to develop business with existing clients (including cross-selling)
  • Creation of interactive, web-based data visualization and advanced reporting tools
  • Lead the research, planning and development of comprehensive media relations programs and new business pitches, Senior and Executive Vice President
  • Participates in professional or other relevant organizations to build awareness of the firm

Experience For VP, Media Strategies Resume

  • Identifies and leads the pursuit of new business opportunities within and across company offices and practice areas
  • Advanced Media Analytics: Analyzing all data available to inform media channel mix and media channel execution (e.g. TV network scorecards, digital audience evaluation, TV eCPM modeling)
  • Development of proprietary media buying optimization tools
  • Strong knowledge of media trends including emerging channels and innovations. A tendency to stay tuned-in to the most recent developments through research and networking
  • Domain knowledge of multiple media types including: SEM, SEO, social paid, social earned / owned, display, video, & TV
  • Excellent communication and client relationship skills with a proven history of building and maintaining client relationships. Experience building and leading a team of analysts

Experience For VP Media Sales Resume

  • Translate results into clear, concise presentations, written reports, and data visualizations
  • Manage strategic process of pitching stories and/or responding to media inquiries (focus on corporate communications, executive visibility, health and wellness)
  • Drive engagement across key digital and non digital channels, focusing on all investments in display advertising including retargetting. Partner with SVP Digital to integrate and optimize data across the digital performance marketing mix, improve the use of analytics and attribution modelling, and ensure appropriate investment based on campaign objectives

List of Typical Skills For a VP Media Resume


Skills For VP, Media Resume

  • Leveraging DAZN spot opportunities to drive demand for all Perform assets and establish best in class trade agreements with our agency partners
  • Lead and mentor Americas teams in N.A. and LatAM, while having regular face to face and calls with SVP’s running APAC and Americas
  • Attends and assists in preparing regular account “check-ups” with clients; presents accomplishments and plans for next period
  • Media expert with the ability to navigate the complex advertising sales marketplace
  • Relentless pursuit of excellence
  • Always takes all feedback as a constructive learning opportunity and acts upon it; enables others to thrive as part of agency life and adapts to others’ styles to do so; ensures excellence is repeated by rigorously identifying and socializing key learnings for all colleagues

Skills For VP, Media Strategies Resume

  • The VP, Media Sales is accountable for increasing advertising sales revenue across all media platforms within the APAC territory
  • The position is responsible for managing the APAC team’s performance; fortifying senior level and local client relationships with face to face interaction
  • Develop strategies and executions to deliver across all Media assets, leveraging DAZN spot buy opportunities to drive agency and brand demand across Perform Media
  • Own the Americas revenue budget and liaise with EVP Global Media and group finance to manage costs to ensure bottom line growth
  • Initiate and execute strategies for the regions to maximize our media trading relationships either direct with agencies and client as well as through programmatic partners
  • Strong grasp of industry metrics and foresight to predict future trends to ensure we are ahead of the competition
  • Proven ability to explain technical portion to client in an easy manner
  • Work closely with SVP Partnerships, Americas to identify clients hitlist and strategy to unlock 360 briefs
  • Expert in studio and production facilities/services as well as satellite usage in media capabilities

Skills For VP Media Sales Resume

  • Demonstrated expertise in consultative, solution selling and business development skills with ability to align the customer's business needs with our campaigns to drive media support
  • Demonstrated leadership in achieving shared objectives in a matrixed organization, coordinating projects and services across business and organizational boundaries, and building effective cross-functional teams
  • High-level proficiency in MS Office, Salesforce, and Tableau required
  • At least seven years (five or more in earned media work) of experience in predominantly earned media work within Corporate Communications, Health, Brand or Wellness space
  • Progressive levels of responsibility in media planning, buying, leadership and management
  • Full revenue responsibility across a designated portfolio of Japanese agencies & clients
  • Plan and execute a business plan to deliver on advertising sales revenue targets on a monthly, quarterly and annual basis, maintaining a forward looking pipeline of potential revenue streams

Skills For VP, Media Measurement & Analytics Resume

  • Manage and develop client, sponsor and agency accounts to ensure their requirements are met and advertising revenues are maximised
  • Work to educate the market (clients, potential clients and agencies) about PERFORM’s product set & proactively demonstrate the benefits of advertising across the Perform network
  • Creativity & Innovation -Creative thinker with the ability to create tailored advertising solutions across multiple properties/platforms
  • Educate the market broadly around key trends in the digital sports market
  • Seek and exploit opportunities to maximise revenue across video, display & sponsorship platforms
  • Drive & Energy - Self–motivatedand driven to succeed, focused on results and passionate about the job

Skills For VP, Media Sales Resume

  • Communicating with impact -Displays the ability to present information to a high standard using a variety of written, verbal and presentation techniques. Displays good listening skills and the ability to identify contributions from the audience to improve pipelines
  • Self-awareness- Makes decisions based on the perspectives and needs of clients, their team and others
  • Design and develop global media channel strategies as part of the Annual Planning process, based on consumer, brand, and channel insights. Build strong relationships with Advertising, Digital, Social Media, and Sponsorships to drive an effective and efficient customer centric media strategy
  • Drive media agency conversations to improve performance globally and across regions. Responsible to ensure agencies deliver against SLAs. Negotiate, together with P & L, agreements and contracts with media agency and auditors. Enable global and regional brand audits to ensure commitments are being fulfilled
  • Manage the annual corporate media budget, based on sound strategic and tactical needs that take into account investments being made behind the brand in other comms disciplines such as sponsorships, PR, social, etc
  • Drive channel and regional innovation projects through the Media Managers and ensure their implementation in key markets. Mobilize the media team to be key contributors in the discussions around strategic communications planning as part of the Annual Planning process, both at a regional and global level

Skills For VP-media Strategies Resume

  • Directly lead the media team and guide them to improved performance and development to deliver expert consultancy across markets, industries, and channels. Ensure their skill set meets current needs and expectations, and stays up to date
  • Develop capability across CCMB to ensure efficient and effective utilisation of all resources (internal and external) towards delivery of maximized value of media spend
  • Knowledge of broadcast trading model and digital cross sell within agency trading model
  • Extensive experience of delivering Sales budget and managing, motivating a winning team. Ability to inspire people around a shared vision and focus the team on a common goal
  • Deliver insights in to the future of programmatic to lead and advise internal and external stakeholders
  • Warner Bros. advocate on issues and committees pertaining to measurement of industry metrics. Issues include DVR impact, VOD, SVOD, commercial minute/second ratings, Nielsen’s Measurement Road-Map and media ROI metrics. Committees include CIMM, CRE, DEG, AAAAs
  • Experience in marketing, brand strategy, strategic planning, consumer goods, business development or related fields with strong emphasis on Finance and Strategy
  • Project Management: An extremely well organized and self-directed individual who thrives working across multiple divisions and in team environments
  • Strong interpersonal, consensus-building skills, with ability to communicate and achieve results across multiple audiences within a complex organizational structure. An intelligent and articulate individual who can relate to people at all levels of an organization

Skills For VP, Media Influence Resume

  • Research and analyze target client business objectives, strategies, and future goals. Identify issues / opportunities and develop plans and tactical presentations which most effectively position Warner Bros. Television in the rapidly changing media landscape. Solutions driven, with a strong consultative focus and high attention to product quality
  • Preferably with more than 8 years of experience in communication, journalism, or digital marketing role
  • Knowledge of marketing and media sufficient to develop media plans for the promotion of Warner Bros. products
  • Leads growth of existing accounts
  • Versed in research techniques and possess in-depth knowledge of statistics and consumer behavior analysis
  • Experience including Marketing, Finance, or Research. Experience with and a strong understanding of financial models, and distribution strategies
  • Reading documents, detailed work, confidentiality, problem solving, language skills, deadline work, training, math skills, reasoning, verbal and written communication skills, customer contact, multiple concurrent tasks, constant interruptions

Skills For VP Media Research Resume

  • Create, build, and nurture relationships with Edelman teams and external clients in the West Coast and beyond to generate new opportunities and build incremental business
  • Fluently speak the languages of communications, marketing, business, and research – and tailor those communications to audiences of all levels of expertise
  • Establish a reputation as a go-to research expert, both within the Edelman network and directly to our clients
  • Develop deep relationships with all senior level clients across central media portfolio
  • Comfortable with use of social media/ digital tools & channels
  • Work closely with internal partners and externally, with media and communications counterparts in other organisations, digital vendors
  • Lead team in social and digital’s role within the media mix and help teams define tactical game plans to set strategies and develop media plans
  • Develops and directs new business program development and presentations

Skills For VP, Media Analysis Resume

  • Develops and maintains market intelligence and an understanding of market and economic trends, client business needs, and industry reactions to the company's initiatives and industry environment
  • Develops and monitors metrics for maximizing performance and establishes annual budget targets for all products and lines of business to meet company objectives,
  • Provides guidance and feedback to corporate partners to ensure the proper training / skill development and selection tools are available for sales consultants and other functional employees
  • Develops close partnership with other field VPs to foster consistency in execution across all standardized roles, teams, strategies and tactics
  • Leverages extensive network contacts and relationships in a way that creates a competitive advantage for Cox Media as well as identifies and maximizes opportunities to build relationships in the community

Skills For VP, Media Sales Pgatour.com Resume

  • Lead and coach the National Account team; provide strategic account counsel; interact with key clients; and identify, develop and execute new initiatives that drive donated media and strategic value for the Ad Council
  • Maintain ultimate accountability for the quality, strategy, and integrity of account outreach / campaign alignment, resulting in the cultivation of media client loyalty and retention
  • Collaborate with team to identify opportunities for growth within existing client accounts and present new ideas to clients on an ongoing basis
  • Own the suite of internally-built tools and reports, utilizing Salesforce, Smartsheet and Tableau, collaborating with the Analytics and IT teams to build upgrades and features to automate workflow and improve visibility into performance
  • Campaign Guidance via Measurement and Testing

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