Media Planning Resume Sample

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Nicholaus Weissnat
467 Brendan Well,  Phoenix,  AZ
+1 (555) 671 0764

Work Experience

Media Planning Manager
06/2017 - PRESENT
Phoenix, AZ
  • Drive awareness/consideration and sales of Tough Mudder brand events across North America
  • Three to five years’ experience in media planning including two to three years supervisory experience required
  • Work closely with consumer and media strategists and investment specialists to help build a media plan, while also handling day-to-day client requests
  • Compile research data to help the planning teams ensure client is reaching target audience
  • Develop tactical components of client media campaigns, such as flow charts, spreadsheets, and budget summaries
  • Strategic Media Planning
  • Digital / Consumer Promotion
  • Work closely with respective Media Planner Manager & Planner to ensure that scheduling strategies are implemented and overall network vision is achieved
  • Attend weekly team meetings where programming initiatives, priorities, and strategies are discussed or communicated onward
Media Planning Coordinator
12/2013 - 05/2017
Chicago, IL
  • Delegate efficiently and manage internal media team
  • Experience within Media Planning at coordinator level, ideally working on multi-feed channels
  • Experience in broadcasting industry, preferably with direct experience of Media Planning/Scheduling
  • Experience of evaluating ratings and research reports beneficial
  • Substantial, proven experience within Media Planning, ideally focused on the UK market
  • Previous experience within the children’s TV market essential
  • Experience of developing campaign strategies
  • Excellent communication and organisation skills required with a ‘can do’ attitude
Media Planning Assistant
10/2006 - 10/2013
Houston, TX
  • Work closely with respective Media Planner to ensure that scheduling strategies are implemented and overall network vision is achieved
  • Attend weekly team meetings where programming initiatives, priorities, and strategies are discussed and communicated downward via Excel for the non-GripIt Feeds and via Executive Summary and/or Snapshot reports for the GripIt! Feeds. The Media Planning Coordinators (MPC) are responsible for absorbing this information & applying it in their daily roles
  • In-depth understanding of media planning, negotiation and performance analysis
  • Strong experience in all digital media including programmatic, display, mobile, video, music streaming, social and search
  • Knowledge of key reporting, analytic and auditing platforms and tools along with their functionality
  • Experience mentoring and managing new employees
  • Manage high volume in a fast paced environment
  • Proficiency in Excel, Word, PowerPoint, Omniture, Comscore
  • Exceptional project, time management, problem solving, research and verbal and written communication skills


Upper Iowa University - Waterloo Center
2001 - 2006
Bachelor's Degree in Marketing

Professional Skills

  • Strong project management skills and excellent attention to detail – drive for accuracy
  • Have good communication skills and organization skills
  • Excellent communication and presentation skills. Proficiency in presenting plans to both internal and external audiences
  • Strong presentation skills (writing and delivery)
  • Excellent Excel, Powerpoint and general computing skills
  • Excellent communication, organizational, teamwork and relationship building skills
  • Strong oral/written communication and negotiation skills

How to write Media Planning Resume

Media Planning role is responsible for presentation, research, planning, leadership, powerpoint, digital, retail, finance, training, auditing.
To write great resume for media planning job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Media Planning Resume

The section contact information is important in your media planning resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Media Planning Resume

The section work experience is an essential part of your media planning resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous media planning responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular media planning position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Media Planning resume experience can include:

  • Proven experience in managing & delivering campaign targets such as ratings and conversions for multiple target audiences
  • A proven track record of Broadcast Media Planning (or similar broadcast planning), or Audience focused Presentation experience
  • Experience in Media Planning or Presentation Scheduling in a broadcast television or media agency is advantageous, although other media experience considered
  • Substantial AND proven experience within Media Planning ESSENTIAL, ideally focused on the UK market
  • Manage and deliver campaign targets in line with marketing prioritisation and produce Post Campaign Analysis for priority campaigns
  • Media agency experience planning media or equivalent industry experience

Education on a Media Planning Resume

Make sure to make education a priority on your media planning resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your media planning experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Media Planning Resume

When listing skills on your media planning resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical media planning skills:

  • Demonstrate strong numerical and analytical skills and the ability to interpret information presented by an agency and internal teams
  • Strong analytical, strategic, and creative problem solving skills
  • Excellent IT skills; Word, Excel, PowerPoint
  • Excellent communication and organisation skills required
  • Strong word, excel, PowerPoint and presentation skills essential
  • Planning and organising skills with the ability to meet fixed deadlines

List of Typical Experience For a Media Planning Resume


Experience For Media Planning Manager Resume

  • Substantial, proven experience within Presentation (Scheduler level) or media planning (coordinator level), ideally focused on Turkey market
  • Acting with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners
  • Training and developing Associate(s), as well as reviewing their work for accuracy
  • Collaborating closely with multiple marketing channel specialists to ensure optimal use of each marketing channel
  • Ensuring consistent communication during the planning period and ensure the Media Planner has visibility of each step within the process

Experience For Media Planning Executive Resume

  • Gathering and analyzing data to provide sound strategic, consumer-insights driven media recommendations
  • Demonstrating a desire to create improvement and better outcomes through innovation / approaching things in new ways
  • Working with the Media Planner in liaising with media owners and any external agency partners
  • Partnering with Manager in development of communication plan options and recommendations
  • Delivering POVs/position papers on key client issues and/or client opportunities
  • Ensuring proper execution of communication plans
  • Maintaining accurate budget control and flow of media activity, and proactively, consistently update Manager and (if appropriate) client contact(s)

Experience For Media Planning Coordinator Resume

  • Preparing media authorizations per approved plans/project requests
  • Providing timely and accurate delivery of all work
  • Thinking of new solutions to your work / client challenges
  • Contributing to an environment where ‘Innovation as usual’ thrives in everyday work
  • Supporting the Media Planner in Co-Ordination of brief responses, cross-media strategies and media plans
  • Gain knowledge of tools widely uses for media purchasing, planning and trafficking

Experience For Dir Media Planning Resume

  • Responsible for implementing synergy and synchronized programming and marketing campaigns
  • Assist the Marketing & Promotions Manager with deciding which programmes to promote, and how many campaigns to produce each month
  • Pro-active and open to new ways of thinking, always looking for opportunities to drive a client’s business forward
  • Oversee all media planning and buy negotiation including, but not limited to
  • Analyse & evaluate audience data & insight, incorporating learning into future activities

Experience For Media Planning Assistant Resume

  • Collaborate on all live events planning across all MTV and Paramount Channels departments from initiation to live airing
  • Represent the cluster on Brand Media Plan meetings, communicating local needs/campaigns and following up on deliveries
  • Monitor media trends and competitive activity across markets, assisting in building market reports to share with local teams
  • Assist in research for media planning including industry articles, syndicated data, digital analytics
  • To become a tools champion for the planning team (knowing how to use comfortably DEN, CRAFT, TGI, Neilsen etc.)
  • Successfully completing required training program(s)
  • Appreciation of understanding of multi-channel marketing, ensure digital is fully embedded in all initiatives
  • Interest in working in advertising and media
  • Knowledge of audience planning and evaluation systems, eg TechEdge

Experience For Brand Campaign & Media Planning Resume

  • Analyse and interpret viewing data
  • Work with CM on establishing PMP goals
  • Works well in a group rather than individual setting
  • Ensure the media planning operations/implementation team are fully briefed on all aspects of relevant campaigns
  • Management & development of Media Planning Executive/s
  • A thorough understanding of BARB data
  • Influence and persuade by presenting sound & robust arguments to convince others of strategic decisions & recommendations

Experience For Media Planning Supervisor Resume

  • Oversee MTV and Paramount Channel network cross channel promotional planning inventory
  • Support media planning team to stay abreast of marketplace and competitor trends. Assist SVP and Director in all areas as needed
  • Negotiate and purchase media across markets for all paid media initiatives – including, TV, radio, print, OOH, digital
  • Gain understanding of patient attitudes and behaviors
  • Support the planning process for designated business areas and any projects defined by the Media Controller
  • Manage the day to day running of your campaigns
  • Confidence in leading presentations and multi-agency meetings
  • Ensure timely execution & production of key deliverables (including events communications & support materials)

Experience For Media Planning & Buying Coordinator Resume

  • Proactive with driving own development
  • Enjoys working in a fast paced, high energy environment
  • Work with Sr. Manager Newsroom/PR on Influencer & Social Marketing strategy
  • Assist tracking categories pitched and sold for iHeartRadio Live events (i.e. Categories-Auto, QSR, NAB, etc.)
  • Create templates to monitor status of joint pitches with TV Partners (i.e. The CW, Turner Broadcasting)

Experience For Senior Manager Traditional Media Planning Resume

  • Help monitor radio on-air promotional inventory for event sponsors including impression allocation
  • Work across a number of projects interacting with various teams and stakeholders
  • Collaborative approach to working with other Publicis teams
  • B.S./B.A. in Marketing, Communications or related field
  • Champion innovative, forward thinking activities that help brands create value with their audience
  • Clients are always looking for new ideas to competitively differentiate their business and lean on Spark for thought leadership

Experience For Media Planning Manager ITV Choice Resume

  • An in depth knowledge of media interests and usage by Disney Channel’s target audience
  • Self-motivated with a passion to challenge status quo and look for new and innovative solutions to the business’s media needs
  • Experience (preferable working in an agency environment) in creating digital and social strategies that drive development of digital experiences and digital campaigns for leading brands
  • Understanding and implementing sound cross promotional strategy through promotions and continuity
  • Responsible for day-to-day implementation of on air media plans for Disney Branded channel’s in conjunction with the of Manager Media Planning & Presentation
  • Liaise with TechOps to ensure full testing of new assets take place pre tx
  • Post tx of major campaigns, run junction migration analysis to identify patterns of viewing behaviour

List of Typical Skills For a Media Planning Resume


Skills For Media Planning Manager Resume

  • Computer skills including an understanding of MS Office, WordPerfect, and Excel
  • Strong understanding and experience of research, data analysis and knowledge of TV industry measurement sources
  • Experience in media planning or comparable experience and media expertise
  • Demonstrated experience in influencing successful team
  • Oriented to detail and deadlines, great time management skills
  • Strong Digital knowledge and experience an advantage
  • Substantial, proven experience within Media Planning
  • A display of project leadership skills

Skills For Media Planning Executive Resume

  • Create campaign media plans to effectively manage the available promotional airtime on the channel on a daily levl
  • Create campaign media plans to effectively manage the available promotional airtime on the channel on a daily level
  • Extensive experience in digital media planning and buying (including all channels and pricing models)
  • Manage media plans including, but not limited to, issuing orders, digital trafficking, makegoods/credits and discrepancies
  • Develop strong relationships with Sky’s external agencies including our media planning, buying and creative agencies
  • Media planning/buying experience, including at least 3 years focused on digital
  • Demonstrate working knowledge of/passion for golf industry: competitive landscape, brand positioning, target audiences, market segmentation, media trends, etc
  • Foster a good working relationship with vendors, clients, and internal teams to facilitate flawless execution of plans including campaign over delivery

Skills For Media Planning Coordinator Resume

  • Experience planning and reporting across all channels
  • Demonstrate an understanding of previous performance and learning to shape future upgrade plans
  • Experience in managing Chinese media programs evaluating strategic, local media partners
  • Strong understanding of TV viewing behaviour & impact this has on promotional campaigns
  • Experience of fast-moving and complex organisations
  • Experience in a multi-platform media planning capacity,
  • Experience using Broadcast Channel Management software
  • Experience in managing a team

Skills For Dir Media Planning Resume

  • Some experience in a media planning role
  • Experience of and appreciation of RTUK broadcasting regulations is advantageous
  • Experience in on-air promotions and media planning
  • Experience of developing campaign strategies essential
  • Experience in promo & media planning
  • To work with regional marketing teams to create specific campaign media plans for high-priority campaigns
  • Strong attention to detail for budget tracking
  • To work with the Planning Director to deliver effective media plans

Skills For Media Planning Assistant Resume

  • Strong sense of initiative and an ability to self-start, taking a project from start to finish
  • Demonstrable experience working within a commercial environment working to tight deadlines or occasionally high-pressure conditions
  • Good understanding of TV audience measurement and terminology
  • Good knowledge of global pay-TV trends
  • Experience in Media Strategy/Investment
  • Experience in progressively related roles
  • Working experience of social media and digital(performance media) in luxury industry is highly regarded
  • Previous experience within the children’s TV market favourable
  • Previous experience within the children’s TV market also ESSENTIAL

Skills For Brand Campaign & Media Planning Resume

  • Familiarity and/or experience with traditional media and digital media
  • Strong attention to detail and follow through across all projects
  • Team management experience is highly desirable
  • Generates metrics and measurements which are used to enable continuous improvement and ensure effective use of resources
  • Demonstrate professional, “lead by example” management style
  • Understanding of the broadcast process, with particular understanding of presentation scheduling

Skills For Media Planning Supervisor Resume

  • Liaising with and briefing buying teams
  • Developing online media plans, recommendations and POVs; when necessary conducting negotiations with media sales reps
  • Arranging travel with Viacom’s travel agency; preparing itineraries
  • Planning and buying of commercial extended Tv for key integrated campaigns
  • Advising the programme planning team on optimal clocks
  • Willing to go above and beyond for a happy Manager/client

Skills For Media Planning & Buying Coordinator Resume

  • Working proficiency in English is essential
  • Understanding of TechEdge (or similar ratings system)
  • Using broadcast channel management software (IBMS & Gripit), to place promo campaigns into the daily flow as per defined strategy
  • Ensuring revenue and KPI’s are achieved
  • Managing client finance process
  • Checking work for accuracy
  • Teaching media fundamentals and activation of Connections College learnings
  • Understanding of airtime opportunities to maximize the use of assets delivered by on-air production
  • Understanding of research data and processes

Skills For Senior Manager Traditional Media Planning Resume

  • Planning, buying, and negotiation of media (inclusive of desktop, mobile, social, and other emerging digital platforms)
  • Deliver and manage marketing timing plans ensuring alignment across the brand and trading teams
  • Manage planning, plotting and execution of all media campaigns in conjunction with planning, on-air and marketing teams
  • Understand campaign workflow and comprehension of supporting strategy – including CRM and Omnichannel marketing strategies
  • Partner with VP of Programming to develop creative briefs that communicate programming objectives, strategic media planning direction and network goals

Skills For Media Planning Manager ITV Choice Resume

  • Working with an online advertising operations or planning team
  • Work with internal teams, marketing & programming to confirm event related program details: flight dates, # of promos, type of sponsor integrations
  • Support Senior Director Integrations Planning on overall analysis of on-air/digital programs, including % sold and revenue
  • Manage the development of agency briefs/RFPs and media planning research using standard tools (@Plan, AdRelevance, etc.)
  • To manage the company’s advertising budget and keep cost in control, relating with F&A department

List of Typical Responsibilities For a Media Planning Resume


Responsibilities For Media Planning Manager Resume

  • Experience in a media agency with prior handling of medium to large client base
  • Work collaboratively with NW marketing and ITV’s media agency Goodstuff
  • Real team-player, with strong collaboration, both internally and with partner roster agencies
  • Prepare reports used by management and sales teams for forecasting, analysis, and budgeting
  • Knowledge of buying and planning print, OOH, TV and radio
  • Broad understanding the relationship between advertisers, advertising agencies and media owners
  • An understanding of the ‘commission to transmission’ cycle
  • An interest in audience research and viewing behaviour

Responsibilities For Media Planning Executive Resume

  • An expressed understanding of Burberry brand
  • Deliver materials required for cross Sky alignment and approval process, and sharing of future plans
  • Familiarity with radio and OOH planning and execution
  • Produce sales proposals in the order management system leveraging yield tools (does not include creation of client presentations)
  • Provide accurate and timely communications planning inputs in support of the Communications Design process
  • Show a keen interest in and knowledge of emerging trends across the media landscape

Responsibilities For Media Planning Coordinator Resume

  • Be proactive, willing to go the extra mile to produce positive results for your client
  • Are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection
  • The creative flair to identify navigation/promotional opportunities and the confidence to propose them
  • Responsible for developing and day-to-day implementation of on-air media plans for Disney branded channel’s in conjunction with the Media Planning Manager
  • Proven experience within the broadcast industry ESSENTIAL, preferably with direct experience in Media Planning or Presentation Scheduling, with a focus on the CEE and EM markets
  • Experience in promo and media planning preferable

Responsibilities For Dir Media Planning Resume

  • A passion for and knowledge of multi-channel kids programming and trends ESSENTIAL
  • Detail and accuracy orientated, highly organised with a ‘can do’ attitude
  • Digital partnerships with Citi’s partners in relevant verticals of Retail, Travel and Hospitality to scale Web Traffic and Acquisitions
  • Completion of advertiser templates
  • Revise media plans based on advertiser feedback
  • Fluent in both written and spoken English and native Korean

Responsibilities For Media Planning Assistant Resume

  • A detailed and organized person who thrives in fast-paced, deadline-driven environment
  • Digital partnerships with Citi’s partners in relevant verticals of Retail , Travel and Hospitality to scale Web Traffic and Acquisitions
  • Evaluate detailed plans to ensure Sky products messages and audiences are addressed
  • Develop relationships with media, creative agencies and supplier to become an expert and the go to person
  • Keep updated Centralise Media plans across all products
  • Conduct relevant research to ensure we can identify new rewards/promo strategies
  • Work closely with Tape Operations to ensure a timely and efficient tape matching process. Relevant to/for GriptIt! And Non-GripIt! Feeds.erve as back-up to/for co-workers during planned & unplanned absences with regards to log population and tape matching process
  • Knowledge of all digital Media, including display, programmatic, video and mobile
  • Able to multitask and meet tight deadlines under pressure

Responsibilities For Brand Campaign & Media Planning Resume

  • Technical proficiency with MS Excel, Word and PowerPoint
  • Year-on-year Paid social engagement increase
  • Year-on-year Paid social e-commerce and Retail revenue contribution increase
  • New technologies & solutions discovery and implementation
  • Leverage performance reports to identify the best media options to meet a client’s specific needs

Responsibilities For Media Planning Supervisor Resume

  • Interests in fashion, technology, media and pop culture
  • Proficient with PowerPoint, Excel, Word and Keynote
  • Ensure campaigns are placed in schedules in accordance with RTUK guidelines
  • Relevant work experience at interactive, advertising or marketing agencies and/or experience managing media buying for a brand—preferably in the consumer internet space in travel, design, technology, or lifestyle brands
  • To create long-term promo media plans for all regions and to ensure these plans are delivered
  • Oversee day-to-day operation of the promo optimiser system

Responsibilities For Media Planning & Buying Coordinator Resume

  • To explore and introduce new navigation/continuity elements
  • To ensure that promo effectiveness research is utilised to properly inform promo planning decisions. To work closely with the Research team to highlight future effectiveness opportunities and to take action when performance issues arise. Always monitor and assess overnight rating data
  • To monitor Media Planning/Presentation trends in the local markets and run Junction Review sessions to share this with the local teams
  • To maintain a strong relationship with the Commercial teams, ensuring plans are flexible enough to maximise commercial revenues and building strategies to maximise income from ad sales and sponsorship
  • To assist in the launch of new branded services, in particular mapping our future promotional plans
  • Innovating within channels and developing first to market and growth opportunities, to maintain Burberry’s market leading position within the Digital space

Responsibilities For Senior Manager Traditional Media Planning Resume

  • Collaborate with various Ascension Marketing and Communications Centers of Excellence (Public Relations, Digital, Strategy, Brand)
  • Understand drivers of online and offline demand and sales considering offer, media and creative performance and understand true incremental uplifts of each
  • Manage the cross-platform media strategy, campaign launches and media budget
  • Extremely high work ethic
  • Deliver effective and strategic campaign planning for the Marketing priorities on your channel – driving creativity and innovation throughout key touchpoints of the media plan
  • Manage relationships with key stakeholders & be the lead contact across your channel/s
  • Work closely with agency strategic media planners to develop integrated OEP plans

Responsibilities For Media Planning Manager ITV Choice Resume

  • Oversee the operational team that plan and schedule multiple promotional campaigns for multiple target audiences for your channel
  • Knowledge of Infosys or TechEdge software is essential
  • Supervise and develop schedulers to ensure their growth in the department
  • Maintain relationships with media outlets to obtain information, request media kits and specific rates, obtain various other industry-specific information, and participate in meetings as necessary
  • Develop understanding of geographical location of Ascension ministries

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