Media Planner Resume Sample

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Corine Botsford
91329 Angelo Springs,  Chicago, IL
+1 (555) 992 8422

Work Experience

Senior Media Planner
08/2017 - PRESENT
Houston, TX
  • Manage stages of plan development and work with Regional Communications Director and Media Supervisor to build interactive plan recommendations
  • Analyze interactive plans after execution to provide campaign performance insights and develop recommendations based on campaign insights
  • Maintain ongoing budget tracking and reporting
  • Data entry within key buying and reporting systems
  • Develop and manage media plans across all media, and work with specialty business units in implementation
  • Organize and manage all aspects of a campaign – with the ability to implement plans based on larger strategy, while remaining aware of important details and their effect on the plan while remaining aware of the smaller details as they fall into place
  • Support the Supervisor across a wide range of tasks
  • Work with client and partners to support client communications strategy and plan development in alignment with strategy
Media Planner
07/2013 - 06/2017
San Francisco, CA
  • Supporting the wider group (Associate Director, Director, etc.) on projects as needed
  • Develop integrated media plans for all brands in U.S. & Canada
  • Run reach & frequency analyses
  • Review monthly media billing summaries and update budget file
  • Check all TV schedules to ensure they meet approved plan goals and programming guidelines, send to ad team. Actualize plans to reflect buys
  • Coordinate execution of added value opportunities with vendors and in-house advertising manager. Create & maintain AV schedule
  • Secure creative schedule from in-house advertising manager and maintain in plan files
Junior Media Planner
11/2006 - 04/2013
Detroit, MI
  • Coordination and presentation of reporting and analytics, performed by relevant teams
  • Support on all briefed activities from partners
  • Coordination of key specialist function learnings (e.g. Business Science / Analytics) with relevant teams
  • Support integration with key client contacts based in the US but with campaign responsibilities covering North America, Europe, Asia and Mexico
  • Ensuring local markets are in line with strategy and execution through regular connection (email, phone, skype chat)
  • Management of ad-hoc requests, briefing other functions or local market teams where appropriate
  • Local market status tracing, reporting and updating


Miami International University of Art & Design
2001 - 2006
Bachelor's Degree in Advertising

Professional Skills

  • Strong written and verbal communication skills, excellent presentation skills
  • Excellent attention to detail and strong admin skills & ability to manage time and workload effectively
  • Strong communication skills (written & verbal); presentation skills are an asset
  • Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and presentations
  • Excellent attention to detail and strong organisational skills
  • Excellent writing skills with experience in all forms of corporate and executive communications
  • Exceptional interpersonal skills with demonstrated experience in cross-functional collaboration (Sales, Creative, Technical, and Senior-Level professionals)

How to write Media Planner Resume

Media Planner role is responsible for analytical, organizational, presentation, interpersonal, media, excel, planning, microsoft, leadership, digital.
To write great resume for media planner job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Media Planner Resume

The section contact information is important in your media planner resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Media Planner Resume

The section work experience is an essential part of your media planner resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous media planner responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular media planner position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Media Planner resume experience can include:

  • Strongly business-minded and extremely detail-oriented, with clear and proven organizational skills
  • Excellent problem solving, analytical and communication skills
  • Effective Client facing presentation skills
  • Owns all outcomes; effectively prioritizes efforts to focus on delivering on the most important things
  • Organized, detail oriented, strong communication skills are required
  • Strong organizational analytical skills

Education on a Media Planner Resume

Make sure to make education a priority on your media planner resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your media planner experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Media Planner Resume

When listing skills on your media planner resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical media planner skills:

  • Strong presentation and people skills; Strong verbal and written communication skills
  • Strong organizational skills, time management skills and detail oriented
  • Demonstrates strategic thinking and effective problem solving skills
  • Excellent time management and organizational skills: able to juggle conflicting priorities and meet objectives consistently with minimal internal stress
  • Strong organizational, planning and prioritization skills necessary
  • Highly numerate with strong analytical skills and excellent attention to detail

List of Typical Experience For a Media Planner Resume


Experience For Senior Media Planner Resume

  • Strong verbal communication skills: able to articulate thoughts persuasively one-on-one, in large and small groups, in formal and informal situations
  • Excellent communication skills in both Spanish and English
  • Serve as a point of contact for problem escalation; demonstrate exceptional client interaction skills
  • Extremely strong program management skills
  • Strong understanding and experience in communications planning, especially national TV and Online Video
  • Ensure client advertising is targeted efficiently and effectively

Experience For Junior Media Planner Resume

  • Client servicing/ people skills
  • Presentation skills (writing and delivery)
  • 1 – 2 years of digital media analytics experience landscape, RTB/Programmatic buying experience
  • Demonstrated experience in content marketing and distribution channels
  • Proactive, intuitive, intelligent and organized client servicing skills
  • Continue to hone presentation and report writing skills
  • Demonstrated ability to problem solve for tactical issues as well as proven strategic thinking
  • Strong experience in management of digital accounts with a focus on performance

Experience For Media Planner / Buyer Resume

  • Effectively uses RM tools to aid in plan development
  • Development of Assistant Planner’s skills in line with path for promotion
  • Effectively present information in various group settings from one-on-one to large groups. Be able to lead meetings (internal, client, interagency)
  • Basic computer skills (MS Word, MS Excel and MS PowerPoint)
  • Able to work effectively across functional groups or geographic offices

Experience For Programmatic Media Planner Resume

  • Effectively manage paid media buys
  • Hone presentation skills and be able to present at both internal and external meetings
  • Media agency experience or in-house agency experience
  • Develop analytical skills
  • Prior experience with Nielsen , MRI & SRDS
  • Proven experience with integrated advertising campaigns across multiple devices (mobile-first) and media channels
  • Fluent English oral and written communication skills
  • Experience: 7-10 Years’ Experience

Experience For Integrated Media Planner Resume

  • Experience in media planning, Fashion and/or Retail experience recommended
  • Building effective relationships with media vendors
  • Scheduling experience with Vision/Perspective
  • Monitoring and optimize effectiveness of campaigns
  • Creating and delivering effective programmatic and data-driven digital plans
  • Experience executing short and long-term digital advertising campaigns, including determining overall strategy and making optimizations
  • Experience building media plans, using pricing tools and negotiating rates
  • Experience using media planning and buying tools including Simmons, comScore, Nielsen Ad Views, MediaOcean/Prisma, and Media Tools
  • Strong background in digital media including search, display and digital media analytics including working with Google Adwords and Google Analytics

Experience For Senior Associate, Media Planner Resume

  • 1 – 3 year trafficking/trading experience in digital advertising
  • Builds trust and maintains strong relationships with clients, vendors and publishers; nurturing existing relationships and forging new ones
  • Media planning, buying and reporting experience
  • Experience using a variety of media research and reporting resources including: Comscore, MRI, NewsWhip, Quid etc
  • Media planning and/or buying experience, with at least 3 years online planning
  • Experience developing and optimizing digital paid media solutions within an advertising agency or client-side environment
  • Experience using media research tools for developing plan and target analyses
  • Recent/relevant digital media planning or digital advertising experience

Experience For Associate Media Planner Resume

  • Display a mastery of media fundamentals, including experience and interest across both digital and traditional media planning
  • Media planning and/or buying experience
  • Experience using 3rd party ad serving technologies (preferably Atlas)
  • Experience in dealing with both brand and direct marketing initiatives is critical
  • Demonstrated success in multi-channel branding and marketing campaigns
  • Develop strong understanding of media planning concepts and process
  • Possesses a strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency)

Experience For Senior Media Planner, All Resume

  • Demonstrates ambition by keeping abreast of industry trends through trade news, industry workshops / seminars and tracking current events
  • Experience in traditional media buying and/or digital media buying
  • Live publishing and event experience interacting with models and celebrities
  • Generally requires 2-5 years related experience in media/planning buying industry
  • Work in partnership with our stakeholders and internal teams to build testing and learning agendas to validate the potential of ad placements and channels
  • Some experience in media planning within a leading media agency
  • Knowledge of, and experience in, programmatic media buying and/or planning
  • Experience with programmatic media planning, hands-on programmatic platform management, and web/media analytics and reporting

Experience For Global Media Planner Resume

  • Experience creating and presenting media decks
  • Media planning and/or buying experience
  • Previous experience in a Media Planning role in the digital space supporting large accounts
  • At least 4years of media marketing, advertising or related experience
  • Experience with planning and managing campaigns via linear TV, Hulu, FEP, OTT, OLV, Social and Display
  • Experience in the planning and implementation of paid social media tracking for conversion-based campaigns
  • Strong knowledge of end to end media planning/buying process for both traditional and online media

Experience For Online Media Planner Resume

  • Experience with strategic media planning and purchasing
  • Experience in a media planning agency role, with emphasis on digital (and integrated) planning and campaign management
  • Demonstrated understanding of direct marketing and media fundamentals
  • Experience in Digital Advertising / Ad Trafficking at an agency
  • Media planning/buying experience and/or media publisher sales
  • Highly numerate with experience of handling and interpreting quantitative research data
  • Manage reporting and consolidate with US reporting
  • Experience in Media Planning and Buying

List of Typical Skills For a Media Planner Resume


Skills For Senior Media Planner Resume

  • Strong project management skills and ability to quickly react to changing priorities and deadlines. Ability to deal with ambiguity and a fast-paced environment
  • Demonstrates excellent oral and written communication skills and has the ability to multitask across numerous projects
  • Strong computer skills (MS office) and experience with Prisma, DART, ComScore, @Plan
  • Experience with mentoring and developing skills of junior staff
  • Good writing and verbal communication skills (including

Skills For Junior Media Planner Resume

  • Strong strategic marketing Planning skills
  • Strong quantitative and analytical skills including working with budgets and numbers
  • Excellent oral and written communication, as well as client servicing skills including phone, email, in-person presentations
  • Strong analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the digital activities
  • Self-starter with two or more of the following skills and experience (2-4 years)
  • Strong mathematical skills: comfortable with numbers and analyzing data

Skills For Media Planner / Buyer Resume

  • Strong analytic skills and ability to relate results to
  • Highly numerate with good communication skills, both written and verbal
  • Excellent listening and organizational skills
  • Exhibits strong time management skills and the ability to multi-task manage concurrent projects and work successfully under pressure
  • Software skills: Proficient use of Microsoft Excel, Gmail and Google docs and Salesforce or similar tools/databases a strong advantage
  • Demonstrate project management skills with the ability to handle multiple tasks at one time
  • Excellent mathematical ability: can understand and evaluate budget/results data effectively
  • Strong communication skills, both written and verbal, with internal and external parties

Skills For Programmatic Media Planner Resume

  • Excellent communication skills and ability to manage multiple client relationships, vendor relationships and negotiations
  • Strong interpersonal and communication skills to foster optimal relationships
  • Effective written and oral communications skills. Sensitivity to global communication needs
  • 1) Strong leadership presence and client management skills (ability to manage the maintenance on the brand" and own the plan)
  • Strong organizational skills; Detail-orientated
  • Strong mathematical skills with a willingness and enthusiasm to work with numbers on a daily basis

Skills For Integrated Media Planner Resume

  • Prioritize Agency Work - Work with media operations manager to ensure agency priorities align with centralized media team priorities
  • Excellent verbal and written communication, organizational, interpersonal and analytical skills
  • Organized with strong analytical skills
  • Highly detail-oriented, have excellent organizational skills, and ability to multi-task
  • Analytically savvy with strong quantitative skills
  • Strong analytical skills, well organised and thorough
  • Gathering information during the media buying and strategy stage (cue impeccable research & organization skills)

Skills For Senior Associate, Media Planner Resume

  • Building strategic planning capabilities on top of reporting and analytic skills
  • Outstanding written/verbal communication and organizational skills
  • Work successfully across teams, including influencing and managing relationships and communicating effectively with senior executives
  • Experience in online and traditional media planning and negotiating experience in an agency setting
  • Media planning experience; including Media Planning and agency interaction experience
  • Digital media planning/buying experience or relevant marketing experience in an Agency or Client environment
  • Work effectively in high pressure situations, managing expectations and dealing professionally with all parties
  • Make presentations or interested in learning and honing these skills

Skills For Associate Media Planner Resume

  • Experience at managing budgets and evaluating campaign effectiveness
  • Team player with proven ability to develop & maintain good working relationships with others
  • Work with MS Office product suite including exceptional PowerPoint and Excel skills
  • Prior experience of working in a media agency
  • Offline and online planning skills

Skills For Senior Media Planner, All Resume

  • Proven experience in media planning and/or inventory management
  • Strong planning experience in print, TV, digital, radio, and out-of-home
  • Experience as a media planner at an advertising agency, or related experience
  • Experience with digital marketing, specifically with experience in paid search and paid social
  • Demonstrate a strong understanding of media fundamentals
  • Strong familiarity and experience using Microsoft Office applications, specifically Excel
  • Experience in media planning, Fashion and/or Retail experience recommended

Skills For Global Media Planner Resume

  • Proven strategic ability and an excellent understanding of optimization
  • Digital media analytics experience landscape, RTB/Programmatic buying experience
  • Works well in a team structure. Exceptional organizational and communication skills to work closely with internal marketing and external agency teams
  • Strong planning background with experience of media budgets in excess of $5MM+
  • Exceptional organizational and communication skills to work closely with and build relationships with account, creative, PR/SMM teams
  • Computer skills (spreadsheets, word, charts, Prisma, MediaTools, etc.)

Skills For Online Media Planner Resume

  • Data interpretation & Data Modelling skills
  • Can demonstrate how to deliver effective local media strategy as part of a global campaign to meet the needs of local markets
  • Previous Agency experience or previous experience supporting Telecom accounts
  • Resilient to change and willing to keen to learn new skills
  • Communication skills: written and verbal
  • Help develop the media skills and knowledge base of Assistant Media Planner/Planner
  • Communication skills, dynamic, flexible, proactive..
  • Detail-oriented, able to work on multiple tasks under tight deadlines effectively
  • Able to develop and learn advanced knowledge/skills

List of Typical Responsibilities For a Media Planner Resume


Responsibilities For Senior Media Planner Resume

  • Proven analytical skills used to evaluate and optimize campaigns
  • Possession of excellent written, oral and presentation skills
  • Strong experience in management of accounts with a focus on performance
  • Foreign language skills would be a huge asset for the role
  • Effectively uses agency tools to aid in plan development
  • Is fully familiar with and can effectively use proprietary Relationship Media tools to aid in plan development

Responsibilities For Junior Media Planner Resume

  • Manage and communicate effectively with agency partners and internal team
  • Collaborating and developing strong working relationships with the wider team
  • Creating and delivering effective digital media plans
  • Optional: experience of presentation scheduling, media planning or media research gained either in a broadcasting environment or in advertising
  • Media planning/buying experience, including at least 1 year focused on online/DR (direct response)

Responsibilities For Media Planner / Buyer Resume

  • Trafficking/trading experience in digital advertising
  • Experience in similar media planning role at media, marketing or advertising firms or agencies
  • Previous internship experience in Communications Marketing and/or related fields, including advertising, digital, social, native, display, and search media
  • Media planning/buying experience, including at
  • Experience developing and optimizing digital paid media solutions within an advertising agency or client-side environment
  • Solid understanding of media planning concepts, reporting and processes
  • Work well under pressure, managing numerous priorities to tight deadlines, ensuring a high level of accuracy at all times
  • Demonstrates close working relationship and integration with account management and traditional planning teams
  • Good understanding of how Display fits in with all digital advertising (SEO, PPC, Social, etc.)

Responsibilities For Programmatic Media Planner Resume

  • Experience working within a team environment, ideally managing a team
  • Experience or familiarity using industry media planning tools: MRI/Simmons Research, Reach/Frequency Projection Software, Nielsen Npower, Comscore, AdIntel
  • 6 months-2 years’ experience with media planning/buying in an agency environment
  • Experience managing budgets, and re-balancing plans as budgets shift
  • Experience working with analytics/reporting tools: Google Analytics, Omniture

Responsibilities For Integrated Media Planner Resume

  • Proven results across a variety of media channels including search, display, re-targeting, social, OOH, print, radio
  • Media planning/buying experience in the US
  • Strong understanding of basic media planning concepts and process and ability to decipher campaigns in-market
  • Experience in Media Planning/ Communications Planning
  • At least four years of experience in digital media planning and buying (social, native, display, and search media)

Responsibilities For Senior Associate, Media Planner Resume

  • Digital media planning and buying experience on integrated campaigns
  • Assists in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans
  • Experience in a media planning agency role, with emphasis on digital (and integrated) planning and campaign management
  • Experience with planning or executing paid search and paid social campaigns
  • Experience drafting and issuing RFPs
  • Experience with online media planning and web/media analytics and reporting
  • Experience trafficking or pulling reports in an ad server

Responsibilities For Associate Media Planner Resume

  • Strong understanding of multi-channel marketing, ensure digital is fully embedded in all initiatives
  • Experience in Media Planning in a broadcast television or media agency
  • An appreciation of creative issues and a strong editorial understanding
  • High accuracy when working and strong attention to detail are essential
  • Experience analyzing data or market research: 1+ year required
  • PC proficiency and solid working knowledge of Microsoft Office required
  • Communicate with and maintain strong relationships with clients on an ongoing basis

Responsibilities For Senior Media Planner, All Resume

  • Validate the accuracy of invoicing & accruals. Interface with Finance & Accounts Payable to ensure partners are paid on time
  • Manage day to day media plan development, changes and maintenance based on internal marketing direction and the use of media research and experience
  • Foster a good working relationship across departments within the organization and external points of contact to facilitate flawless execution of plans
  • Experience planning across multiple types of media (ie: Outdoor, Print, Digital)
  • Clear and solid understanding of Razorfish's business and client offerings (ability to pitch/explain services/products)
  • Proven ability in creating professional presentations and media flowcharts
  • Open minded to manage changing priorities from a variety of players and multiple assignments, often under tight deadlines
  • Demonstrate a sound understanding of paid search and social
  • Experience with paid social media marketing management

Responsibilities For Global Media Planner Resume

  • Direct experience in B2B Enterprise marketing via multiple channels
  • Display a mastery of media fundamentals, including experience and interest across both digital, social, mobile and traditional media forms (TV, print, etc.)
  • Experience in digital media, preferably working with display, video, mobile, social
  • Develop industry experience and knowledge and actively attend all training and industry presentations
  • Exhibit strong understanding of social media platforms, trends, and measurement approaches to help inform paid media strategies
  • Clear and solid understanding of business and client offerings (ability to pitch/explain services/products)
  • Programmatic buying experience
  • Proven track record of facilitating relationship with key stakeholders and partners
  • Demonstrate independent decision making

Responsibilities For Online Media Planner Resume

  • Strong knowledge of media planning tools such Adrelevance, @plan, Nielsen Net Ratings, MRI, Kantar and Comscore
  • Interest/experience in Television/Entertainment advertising
  • Experience with digital marketing platforms, print, broadcast, out of home and analytics platform solutions
  • Detail oriented and proficient at managing multiple concurrent projects; able to organize, prioritize and structure workload
  • Related experience in Communications Planning
  • Comfortable and effective at speaking in public
  • Comfortable juggling multiple tasks; ability to prioritize responsibilities
  • 2 – 3 Years of previous advertising agency experience
  • Experience working with third party ad servers

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