Systems Marketing Manager Resume Sample

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Hayley Upton
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Work Experience


Marketing Manager Systems Integrators
09/2016 - PRESENT
Los Angeles, CA
  • Lead the marketing planning process for the U.S. abrasives business, utilizing customer insight expertise and complex data analysis skills to identify and prioritize opportunities
  • Exhibit expert “influencing without authority” skills in working cross-functionally with global, digital, channel, and portfolio marketing, marketing communications, application engineering, customer service, and the ISMC sales team in advancing the ASD business
  • Display exceptional presentation skills and creativity in training and motivating both internal 3M and external channel partner sales professionals in both live and virtual formats
  • Manage and drive VOC/VOM process to identify opportunities based on customer insights to drive growth through new product introduction
  • Execute New Product Introductions on the local level. Lead the development of all supporting content and tactics. Develop and deliver local sales forecast
  • Lead the identification, prioritization, and selection of target customers by using segmentation and other market prioritization tools and techniques. Drive the use of appropriate tools and technologies to facilitate data-based business decisions and customer insights
  • Demonstrate exemplary business acumen through analyzing market trends, customer insights, and financial analysis that leads to sustainable competitive advantage in the market
  • Become an agile strategic thinker who connects end to end business practices to advance ASD business
  • Develop, drive, align and land SAP/GCO marketing strategies, programs and activities which are both scalable as well as global that drive referrals and/or joint marketing
WW Cognitive Systems Product Marketing Manager
04/2012 - 04/2016
New York, NY
  • Identify and effectively deliver best practices that are globally adopted
  • Drive AE engagement strategies through scalable and measurable efforts
  • Partner with SAP to incorporate Concur customer stories into storytelling and reference programs
  • Support global SAP/GCO events strategy to drive further efficiencies and improve overall customer experience
  • Manage a field cadence to review SAP/GCO marketing plans, activities and results
  • Meet and beat SAP/GCO pipeline goals per segment and market
  • Establish key SAP/GCO relationships that result in scalable and measurable opportunities for Concur to engage
Personal Systems Marketing Manager
06/2009 - 10/2011
San Francisco, CA
  • Support field marketers in SAP/GCO campaigns and programs that drive highest business results through planning, events, AE engagement and regular communication cadence
  • Ensure clear and consistent communication cadence to SAP/GCO regarding programs and events as needed
  • Manage and forecast marketing budget and ROI of all activities
  • Analyze market requirements and translate into current offering
  • Create competitive analysis/positioning
  • Drive identification of industry or customer segment marketing best practices
  • Direct Marketing Communications/other teams in the execution of quarterly plans

Education


Friends University
2003 - 2008
Engineer's Degree in Marketing

Professional Skills


  • Strong cross functional project management skills
  • Strong communication skills, especially ability to write technical content in a clear and concise language
  • Practical experience directly managing IT operations/monitoring or other systems in IT
  • Experience in marketing or related field
  • BS/BA in Marketing or equivalent experience
  • Relevant technical certifications such as CISSP or experience as a sales engineer, product manager or other technical role
  • Working at and/or with SAP/GCO is desired

How to write Systems Marketing Manager Resume

Systems Marketing Manager role is responsible for training, marketing, software, events, planning, analysis, retail, powerpoint, excel, creativity.
To write great resume for systems marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Systems Marketing Manager Resume

The section contact information is important in your systems marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Systems Marketing Manager Resume

The section work experience is an essential part of your systems marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous systems marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular systems marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Systems Marketing Manager resume experience can include:

  • Monitor delivery of messaging/content versus pre- established framework
  • Develop closed-loop post- analysis for assigned programs and recommend indicated actions to manager
  • Commercial: both direct & indirect sales
  • Work cross functionally with peer group of senior leadership in order to achieve goals

Education on a Systems Marketing Manager Resume

Make sure to make education a priority on your systems marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your systems marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Systems Marketing Manager Resume

When listing skills on your systems marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical systems marketing manager skills:

  • Effective at coordinating efforts across a diverse organization in the execution of key initiatives and business/marketing plans
  • Working in and/or with Global (International) teams is desired
  • Working knowledge of industry or customer segment and offerings/strategy
  • MBA or other business/marketing training
  • Consumer: via large format retail (including Trade Marketing)
  • Product Marketing or Product Management for a B2B technical software product

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