Engagement Marketing Manager Resume Sample

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Gordon Pfannerstill
5566 Tromp Tunnel,  Chicago,  IL
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Work Experience

Engagement Marketing Manager
07/2017 - PRESENT
New York, NY
  • Gain a competitive advantage through superior understanding of HE Institutions needs and insights
  • Synthesize customer insight, competitive intelligence, and market analysis into clear, communicable sales and marketing strategies
  • Highly proficient in Excel (pivot tables, graphs, formulas, etc.) and SQL
  • Provide thought leadership and direction to a cross-functional team spanning engineering, product, marketing and analytics and manage complex data with aggressive timelines
  • Proven experience using A/B and multivariate testing to drive growth of a consumer product at global scale
  • Excellent written and spoken communication skills and strong ability to make confident business decisions
  • Strong ability to work and resolve technical issues
  • Redmond, Lincoln Square
Senior Engagement Marketing Manager
11/2014 - 01/2017
Los Angeles, CA
  • Excellent verbal and written communication skills that are concise, candid and professional
  • Set clear direction and lead with confidence, conviction and presence
  • Detail - oriented project manager that leads teams to flawless execution
  • Leverage technology to deliver business goals and improved consumer experience
  • Proactive self - starter; with sense of urgency to achieve results
  • Quick study, flexible and able to handle a fast paced, ever changing work environment
  • Strong strategic and critical thinking with ability to challenge status quo with new ideas
  • Analyze situations, identify and troubleshoot problems, recommend solutions and use good judgment to make decisions
  • Understand customer journeys and life-cycles and utilize findings in designing customer demand initiatives
Senior Marketing Manager, Engagement
07/2008 - 06/2014
Dallas, TX
  • Create, manage and optimize demand generation programs, campaigns and tactics to drive awareness, traffic, and leads across all business segments of Pharma Solutions
  • Develop and continuously enhance demand generation activities, with activities focusing on content-led demand generation, SEO, SEM, social media, website and landing page optimization
  • Determine the best types of content for awareness, acquisition and engagement, and communicate this back to the Marketing team for ongoing optimization
  • Utilize Pharma Solution Marketing's thought leadership content to drive demand across our online channels
  • Deliver against lead and revenue targets for Pharma Solutions Marketing - including MQLs
  • Experience in a related role (e.g. online/digital marketing, marketing operations, account management), with experience in engagement or retention marketing
  • Develop strategies to scale Prime members’ benefit usage, using Amazon’s newest marketing tools and propose plans to executives
  • Work effectively in a fast paced, highly international environment


Upper Iowa University
2003 - 2007
Bachelor's Degree in Marketing

Professional Skills

  • Strong program, project management and campaign execution skills with marketing and digital experience
  • Strong teaming and management skills
  • Excellent verbal, written and interpersonal communications and presentation skills
  • Excellent interpersonal skills; ability to work successfully with and influence all levels across Amazon
  • Proven experience working in an agile highly matrixed environment, building measurable sales and/or marketing execution plans
  • Demonstrable relevant professional experience in customer relationship marketing, including experience in the areas of email and buzz marketing
  • MNC working experience combined with Top local internet/app working experience

How to write Engagement Marketing Manager Resume

Engagement Marketing Manager role is responsible for english, business, digital, organization, marketing, retail, finance, database, security, reporting.
To write great resume for engagement marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Engagement Marketing Manager Resume

The section contact information is important in your engagement marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Engagement Marketing Manager Resume

The section work experience is an essential part of your engagement marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous engagement marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular engagement marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Engagement Marketing Manager resume experience can include:

  • Demonstrate project management skills and ability to drive business results
  • Excellent oral and written communication skills and an ability to influence senior internal and external stakeholders
  • Strong written and verbal communication skills as well as attention to detail is crucial for success
  • Proven experience executing customer marketing programs with demonstrable KPIs
  • Demonstrated and progressive success, with substantial experience in both digital and live event marketing
  • Demonstrates a genuine passion for customer advocacy and experience leading to long term customer satisfaction and value

Education on an Engagement Marketing Manager Resume

Make sure to make education a priority on your engagement marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your engagement marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Engagement Marketing Manager Resume

When listing skills on your engagement marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical engagement marketing manager skills:

  • Engage and motivate advocates with effective communication skills, strong formal presentation and out of the box thinking
  • Demonstrated experience managing multiple competing priorities and using metrics to drive business decisions
  • Produce and manage multi-touch field marketing experiences/campaigns that drive market level engagement and align to our sales and marketing priorities
  • Proven experience in developing cross functional relationships within a matrix environment
  • Experience developing, executing, and measuring test plans to drive incremental lift across KPIs
  • Experience developing and executing marketing strategies

List of Typical Experience For an Engagement Marketing Manager Resume


Experience For Senior Engagement Marketing Manager Resume

  • Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers
  • Experience building and measuring outbound email marketing campaigns
  • A critical and curious thinker with demonstrable experience in driving campaign innovation and influencing stakeholders to drive business change
  • Solid understanding of the use of web analytics and content management software
  • Define analytical standards to measure marketing effectiveness across current customers as well as new customer acquisition
  • Experience in a Marketing discipline
  • Develop and drive customer engagement strategies to improve customer experience and increase cross-sell and upsell
  • Work with device teams to build better customer experience on the Amazon device based on customer usage and feedback
  • Partner with digital content teams to prioritize new selection as well as collaborate with Business Analysts to interpret device usage behaviour

Experience For Customer Engagement Marketing Manager Resume

  • Optimizing marketing campaigns via frequent testing and data analysis, documenting the results and sharing best practices
  • Working with global teams in US/UK/JP to gather learnings about the performance of marketing channels and creating benchmarks for Amazon Video India
  • Owning marketing campaigns for Amazon Video launches
  • Partnering with your marketing and content acquisition colleagues to craft and execute promotional and bespoke campaigns
  • Analyzing data to identify customer segmentation strategies

Experience For Senior Marketing Manager, Member Engagement Resume

  • Working closely with product and tech teams to test and roll out new features and influence overall product roadmap
  • Working with the customer success, business development and communications teams to build a customer marketing and advocacy program
  • Developing marketing programs for each individual airline customer to support our joint brand, customer acquisition and awareness activities
  • Defining strategic touchpoints in the post-purchase lifecycle, delivering high-quality, on-brand content to the right customers at the right time
  • Influencing standardization of processes and socializing these across the organization
  • Manage shopping benefit marketing campaigns from planning, strategy, segmentation, and targeting through creative development and execution
  • Responsible for campaign tracking and reporting
  • Develop and optimise the engagement programme, promoting tools, features and content, ensuring customer insights are at the core of every campaign

Experience For Senior Marketing Manager, Engagement Resume

  • Optimise communications through a thorough testing programme. Audit existing communications and customer journeys to identify opportunities to improve
  • Work independently and as part of a team, including ability to coordinate across cross-functional teams
  • Provide accurate and timely reporting on success of programs, as well as recommendations for improvement
  • Roll out initiatives to increase customer engagement by working closely with cross functional teams
  • Explore opportunies from data mining
  • Coordinates traffic channel, social team and category marketing to enlarge the program impact
  • Own weekly, monthly and quarterly performance reporting by program
  • Develop process for competitive benchmarking and assessment

Experience For Digital Engagement Marketing Manager Resume

  • Puts data and customer insights at the core of everything; ability to define, review and analyse campaigns to understand their success
  • Partner with agency, channel teams, and legal to manage requests, timelines, and flawless execution of campaigns
  • Be the expert of your end user by conducting user research and leveraging user data. Use this information to develop strategy, positioning, and provide feedback cross-functionally
  • Help deliver a cohesive communications strategy across the entire driver lifecycle
  • Own the performance of Lyft’s driver incentive programs; work with product, creative and analytics to continuously optimize
  • Understand the ins and outs of existing customer behavior including active customer base, cohort performance, lapsed base, traffic channels, and conversion rates
  • Lead marketing relationships with top Platinum chain restaurants, including their involvement in national campaigns, restaurant specific activity & the implementation of the monetisation strategy

Experience For Marketing Manager, Industry Engagement Resume

  • Experience in both desktop and mobile email marketing
  • Develop marketing campaigns and strategies to reduce customer churn and drive increased frequency, including but not limited to
  • Drive strategy and execution of our email program
  • Manage the evolution and growth of the program
  • Strategic input for all engagement creative assets
  • A deep interest in the WeWork mission to help creative people around the world bring their projects to life, and the marketing opportunities and challenges that come along with it
  • Create internal presentations to communicate project plans, objectives and goals

Experience For Marketing Manager, Customer Engagement Resume

  • Build a plan to accelerate and scale engagement programs targeted at Activision’s most engaged players: Activision Ambassadors (community) and VIPs (players)
  • Leverage industry (E3, Gamescom, etc), eSports and other events to deliver VIP or community engagement opportunities; manage end-to-end logistics for events – including budgeting contracting and general support
  • Partner with CRM, Digital Marketing and other teams to deliver increased 1:1 engagement opportunities for high value players
  • Participate in cross-functional marketing and live operations strategic and tactical sessions to identify engagement opportunities
  • Travel as needed for event support
  • Develop modern marketing programs that support how buyers consume information and engage with vendors to accelerate Spirent Security Solutions prospect nurturing, client retention, and brand awareness
  • Develop core product positioning and messaging for key Civic Engagement products and features, considering value proposition, target audience, competitive landscape, and other factors

Experience For Global Engagement Marketing Manager Resume

  • Develop and manage a product marketing team focused on Facebook's mission in civic technology
  • Identify and pursue long-term opportunities based on research, analysis, and strategic view of the market
  • Lead and collaborate with cross-functional team members (including PR, product, and policy stakeholders) to deliver to create integrated marketing moments and a cohesive consumer narrative
  • Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset, create thoughtful recommendations and action plans for solving those problems
  • Fluent in two of the following languages - German, French, Italian, Spanish
  • Select, attract, motivate, retain, and develop leaders and team members
  • Lead formulation of customer engagement strategy in a data driven approach for customer/product segmentation with highly engaging nurturing programs using various customer touchpoints
  • Drive visit and purchase frequency through managed programs, while accelerating the web to App migration

Experience For Senior Product Marketing Manager, Engagement Resume

  • Build a mechanism to incubate early phase engagement programs and find a way to scale the programs
  • Enhance customer experience by improving customer targeting scheme with highly personalized contents in state-of-the-art precision and accuracy, particularly on Mobile. Work closely with Consumer Marketing Analytics team overseas in planning, customizing, and launching new targeting features/algorithms based on Japan specific requirements
  • Track record of developing successful marketing programs that deliver uplift in customer satisfaction and loyalty in a measurable manner
  • Proactively share and learn worldwide best practices, to mutually help among worldwide mobile marketing teams and achieve goals
  • Think big, and innovate the marketing programs with focus on customer value
  • Help Amazon meet or exceed goals in sales, profitability, customer engagement
  • Passion for metrics and quantitative analysis, and ability to turn customer insights into actionable programs

Experience For Product Marketing Manager, Prime Engagement Resume

  • Demonstrated ability to lead projects that involves a diverse group of project members, including product & engineering teams, as well as local and global teams
  • English & Japanese language skills required
  • Ensure alignment of global initiatives with in-region marketing programs.Prioritize leveraging global infrastructure, resources and assets while bringing in local content relevance to optimize results
  • Build, deploy, monitor and improve customer marketing strategies and programs across digital channels −including, email, social, search, display − on web and mobile
  • Develop hypotheses-based test plans working with the marketing and insights operations and segment marketing teams

List of Typical Skills For an Engagement Marketing Manager Resume


Skills For Senior Engagement Marketing Manager Resume

  • Experience in financial services and/or direct marketing experience
  • Excels at multi-tasking with comparable time management skills
  • Demonstrated ability to prioritize and drive for results with a high sense of urgency
  • English language skills (both verbal and written) required
  • Be the voice of the driver within the product organization, with the ability to be empathetic and effectively speak on behalf of the driver audience
  • Managing and forging strong relationships across the full WeWork organization to determine the appropriate email content, cadence, and creative executions
  • Using customer data to personalize the email experience
  • Lead high priority enterprise-wide initiatives, collaborating across the organization, setting clear direction and influencing senior management

Skills For Customer Engagement Marketing Manager Resume

  • Experience influencing and communicating cross-functionally and with management at all levels
  • Experience on data analysis facing business, and delivering insightful results to program alive
  • Experience in a related field in marketing
  • Strong understanding of CAN-SPAM and email regulations across all relevant regions and ability to enforce internally
  • Experience in consumer marketing, public affairs or public policy
  • Strong attention to detail—accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution
  • Manage an effective grass roots marketing strategy for sales enablement in collaboration with local sales teams

Skills For Senior Marketing Manager, Member Engagement Resume

  • Allocate budget and effort across these categories based on strategic priorities and value to WSJ
  • Experience in trade show, conference and event planning
  • Consumer or retail marketing experience
  • Experience in digital marketing to reach targeted segments
  • Experience and knowledge of B2B Marketing – offerings, execution and strategy
  • Partner enablement experience (sales & marketing)

Skills For Senior Marketing Manager, Engagement Resume

  • Develop and communicate a point of view, influence without authority, and balance multiple priorities
  • Experience in sales, services and / or product management
  • Experience hiring and managing a team
  • Experience with creating presentations in Google presentations and PPT
  • Experience with Google Analytics and other analytic tools
  • Demonstrated ability to take initiative and interact with all levels of leadership
  • Experience in consumer marketing, public affairs or public policy
  • Experience in internet or consumer technology
  • Taking ownership of existing adoption and engagement campaigns and making continuous improvements to drive towards current goals

Skills For Digital Engagement Marketing Manager Resume

  • Marketing campaign execution from development through reporting
  • Working knowledge of and comfort working with SQL
  • Marketing Liaison for SMSEs, Broker Relationship Managers, and National Sales directors to increase marketing consistency, engagement, and localized presence
  • Lead UHC marketing preventive care initiatives - collaborating across the organization, setting clear direction and influencing senior management
  • Track record of devising strategy and executing marketing plans to launch and grow new products
  • Manage scheduling and implementing on device Marketing campaigns and conduct performance results to generate insights and suggest improvements
  • Manage agent educational content marketing campaigns and distribution, across sales channels to engage agents and continue growing and retaining agent base
  • Develop strategy, campaigns and ongoing initiatives that deliver against engagement business goals, improving health outcomes and reducing health care costs

Skills For Marketing Manager, Industry Engagement Resume

  • Self-starter and effective team player with the ability to quickly develop and understand current processes, drive process improvements, work effectively with multiple stakeholders
  • Demonstrate creative problem solving skills and effectively manage multiple tasks over the course of several projects with changing priorities, overlapping deliverables and tight deadlines
  • Lead and develop a comprehensive industry engagement strategy to increase CHEP’s solutions business through industry associations and other industry-related opportunities
  • Help drive social media strategy by supporting the execution of campaigns and maintaining our social media presence for news stories, customer stories, events, milestones, etc
  • To have experience managing agency relationships and budgets to get the best out of the agency and tools available with an emphasis on social & retargeting
  • Experience in marketing; ideally in a digital marketing role

Skills For Marketing Manager, Customer Engagement Resume

  • Desire to work in a fast-paced environment balancing competing priorities
  • Experience developing and managing incentive offers
  • Or more years of relevant work experience in e-commerce, online merchandising and consumer marketing/sales
  • Relevant work experience in e-commerce, online campaign management, display advertising and/or consumer marketing/sales
  • Relevant of marketing and /or digital marketing experience
  • Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
  • Experience in product marketing, with a focus on engagement and lifecycle marketing
  • Ownership of the email calendar, creative briefing, testing plans, and prioritization

Skills For Global Engagement Marketing Manager Resume

  • Develop methodology for monitoring the effectiveness of campaigns and implement ongoing improvements
  • To have expert understanding of data and manage the reporting of KPI and other indices as per set criteria, on a daily, weekly, monthly basis
  • BA/BS in business, marketing or engineering
  • Maintain high levels of data organization with fast-growing, high-volume lists and data from multiple sources, including Salesforce CRM and our data warehouse
  • Weekly, monthly, long-term reporting, and providing strategic recommendations and tests based on performance

Skills For Senior Product Marketing Manager, Engagement Resume

  • Build a holistic marketing strategy that encompasses audience research, product launch support and proactive marketing campaigns
  • Increase awareness of Amazon FreeTime Unlimited among Amazon Prime subscribers by developing innovative marketing tactics on channels owned by Amazon
  • Develop and maintain an annual marketing calendar of efforts to drive digital adoption and engagement, ensuring timely execution based on the calendar
  • Partner with data & analytics team to develop robust campaign reporting tools – showing the business results of preventive care campaigns
  • To deliver outstanding performance in customer engagement that ultimately delivers increased customer lifetime value and profitability to the business
  • To manage a budget sheet and be impeccable with finance planning & management
  • Thorough understanding of Dow Jones’ business strategy and organisation particularly around multichannel subscription
  • Be comfortable in getting hands dirty to get things done and cope with ambiguity

Skills For Product Marketing Manager, Prime Engagement Resume

  • Quickly change direction in response to changing market conditions
  • Automation strategy, and overseeing the execution/technical setup strategy
  • Scrappy, entrepreneurial spirit towards problem-solving and organization
  • Execute and measure demand generation and nurturing efforts across current customers as well as new customer acquisition
  • Serve as a thought leader and subject matter expert establishing social platform-specific KPIs, best practices, and thought leadership
  • Own creation and execution of integrated marketing and communications plans across multiple channels (e.g., email, on-site) for the Amazon Echo

List of Typical Responsibilities For an Engagement Marketing Manager Resume


Responsibilities For Senior Engagement Marketing Manager Resume

  • Strong learning agility, and comfortable in fast paced environments
  • To maintain and improve the quality of our customer database to support more effective targeted marketing and engagement activities
  • Build outbound marketing programs based on targeting key customer segments to drive initial adoption and ongoing engagement with FreeTime Unlimited
  • Lead cross-functional marketing initiatives and partnerships across Amazon’s business and support teams
  • Curate content and conversational engagement in the social media space for Spirent Security Solutions with trending industry posts
  • Investigate opportunities to improve customer data quality and opt-in rates
  • Identify opportunities to increase loyalty, cross-sell, upsell, retention and advocacy across market areas in Asia Pacific (Australia & New Zealand, Southeast Asia, Greater China, Korea, India)
  • Possesses knowledge of subscription business models with strong data-driven mindset

Responsibilities For Customer Engagement Marketing Manager Resume

  • Understand customer segments and identity nuances of target audience
  • Tenacity, creativity and energy to work in a dynamic, fast-paced environment
  • Develop engagement campaigns that generate connection, usage, and retention; measure performance; report outcomes; and improve campaigns
  • Educate customers on the devices’ capabilities
  • Support weekly, monthly, and quarterly business reviews with local and global Amazon devices leadership
  • Responsible for developing and implementation of comprehensive engagement marketing strategy to raise awareness and position Humana as a trusted and valued business partner across sales channels

Responsibilities For Senior Marketing Manager, Member Engagement Resume

  • Develop comprehensive, multi-channel, communications roadmap with cross functional teams to identify and prioritize messages, delivery channels, and themes
  • Maintain current process and operational infrastructure to support consistent, impactful agent communications across the organization (including digital, social, email, etc.) and continually improve upon current process
  • Build engagement measurement model with campaign metrics and KPI’s for campaigns and track progress towards Humana being an industry leader in agent experience
  • Collaborate with leaders across functions to gain alignment on shared approaches, including members of the executive leadership team to gain alignment on shared approaches and coordinating actions across teams
  • Conduct regular focus groups across sales channels to keep a pulse on the needs within these areas of focus
  • Partner with product and technology teams to build a roadmap and execute projects that lead to customer communication and engagement opportunities
  • Write and present high quality documents to leadership
  • Collaborate with the regional team in content and communication strategy conception and content calendar development that ties in with business objectives
  • Localise and execute in-country content and communication initiatives, in a timely and quality manner

Responsibilities For Senior Marketing Manager, Engagement Resume

  • Develop and manage on/offline brand/service marketing content, including but not limited to electronic direct mailer, blog, help centre content, printed collaterals, event usage materials, sales deck
  • Develop activity/event-triggered customer lifecycle touchpoints and communications to support agent’s success on our platform, drive product/tools/services awareness and adoption, and generate warm leads for sales conversions
  • Curate and create engagement content, including but not limited to articles, blogs, infographics, videos and social media posts on company achievements, innovations, market insights, hot topics, success tips, etc
  • Manage outsourced content projects, accountable for the timeliness and quality of content deliverables, scope includes
  • Coordinate the implementation and ongoing management of customer marketing assets including case-studies, videos and other initiatives that demonstrate our customer’s unique and impactful uses of Viasat solutions and services
  • Provide marketing support to customer success managers as they promote and educate customers on new solutions and services
  • To maintain and develop strong relationships with key business owners across the organization and with core members of our customers’ marketing and communication teams

Responsibilities For Digital Engagement Marketing Manager Resume

  • To work with the extended marketing team to incorporate customer marketing collateral, advocacy and testimonials into the broader marketing content and campaign calendar
  • Marketing experience (preferably customer or retention marketing) in B2B environment
  • Skilled communicator with ability to build relationships with leadership and senior management in customer organizations
  • Proactive: action-oriented who pushes self and others to achieve the best possible experience
  • Enthusiastic, positive, self-starter who enjoys working in a cross-functional team environment and ability to mentor junior marketing specialists
  • Multitask and coordinate
  • Passion and/or interest in the aviation sector is an advantage but not a prerequisite
  • Travel (10% to customer sites, trade shows and events)

Responsibilities For Marketing Manager, Industry Engagement Resume

  • Supporting customers’ ongoing device usage and monitoring the relevant KPIs and key actions, assessing both positive and negative changes for additional opportunities
  • Understanding the needs of the Amazon customer in general, and Cloud Cam, Ring, and Blink customers in particular—approaching projects and problems from a customer-centric perspective
  • Demonstrable experience in life cycle marketing or product management field
  • Conducting ongoing experiments, continually testing different approaches to strategy, execution, and content
  • Identifies & manages projects together with team

Responsibilities For Marketing Manager, Customer Engagement Resume

  • Use internal tools to identify and target relevant customers for promotional events based on data
  • Identify new and scalable ways to target customers
  • Strong commercial acumen, forecasting and budgeting skills Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
  • Identify optimal marketing and test strategies, leveraging customer research and cost / benefit analysis
  • Responsible for the development and flawless execution of cross channel marketing campaigns (website, mobile, email, offline, etc.) to drive digital adoption and engagement of our card members
  • Ensure all required procedures, approvals and campaign requirements are closely followed and maintain throughout the execution of marketing campaigns and efforts
  • Ownership and accountability of key performance metrics; develop and publish campaign and channel performance metrics and provide insights and recommendations to optimize existing campaigns

Responsibilities For Global Engagement Marketing Manager Resume

  • Leverage competitive intelligence and industry best practices to drive future digital engagement strategies and campaigns
  • Partner with the Digital Product Development team to identify marketing tools and enhancements as well as influence the customer experience to increase online engagement
  • Develop consumer strategies and lead initiatives that help members maximize their healthcare benefits and deliver against Net Promoter Score goals
  • Create consumer research plans, assessing proprietary and third-party data, to identify pain points for segmented member population in specialized areas including child immunizations, flu immunizations, diabetes, women’s health and more
  • Develop, manage & execute consumer insight-led campaigns that drive member action in closing gaps in care, such as cancer screenings, diabetes management and immunizations
  • Orchestrate multi-media marketing campaigns that include digital, social, mobile, print, direct mail, etc. across enterprise-wide teams and external agencies
  • Develop strategies for personalized, real time campaigns leveraging predictive modeling analytics to identify, deploy, and test best performing marketing activities; optimize campaigns based on key performance indicators
  • Excellent written and oral communication skills, with the ability to articulate ideas and persuade stakeholders

Responsibilities For Senior Product Marketing Manager, Engagement Resume

  • Create campaign communication strategies that drive consistency across touch points and meets health literacy guidelines
  • Develop consumer strategies and lead initiatives that help members maximize their plan benefits and deliver against Net Promoter Score goals
  • Develop, manage and execute consumer insight-led campaigns that drive members to “Quick Care” alternatives for non-emergent care, reducing Emergency Department over-use (EDTI) and increasing usage of alternatives, such as Virtual Visits, Urgent Care and Nurseline
  • Route & track campaign materials through legal and key stakeholder approvals, including pharmacy and Advocate4Me
  • Create campaign communication strategy that drives consistency across touch points and meets health literacy guidelines

Responsibilities For Product Marketing Manager, Prime Engagement Resume

  • Lead the formulation of a robust customer lifecycle management and engagement strategy, including a data driven approach for customer clustering and segmentation, identifying “growth hacking” actions, experiment, learn and iterate fast to growth a loyal customer base and increase their productivity
  • Innovate the way we communicate with our customers in China, including Social Media, Push Notifications, and Customer Targeting across multiple devices and multiple channels
  • Enhance the customer experience by improving customer-targeting schemes with highly personalized contents with state-of-the-art precision and accuracy
  • Collaborate with the Amazon Prime membership team to drive high value customer segment growth
  • Develop strong relationships and work collaboratively with the product category leadership to achieve shared goals, e.g. driving cross-category shopping behavior
  • Work with the Consumer Marketing finance team to measure performance, and seek opportunities to improve efficiency
  • Proactively share and learn worldwide best practices, and develop and adapt for the China consumer
  • Relevant experience in customer operation, engagement marketing, digital marketing or online advertising business, preferably in a performance-driven marketing discipline
  • Excellent business judgement and strategic aptitude. Bias towards data-based decision making. Strong analytical skills and ability to derive actionable conclusions from large data sets

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