Strategy Marketing Manager Resume Sample

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Jeremy Ratke
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Work Experience


Strategy & Loyalty Targeted Marketing Project Manager
02/2016 - PRESENT
Los Angeles, CA
  • Developing a strategic roadmap for improving KPI’s and effectiveness of marketing campaigns
  • Identify new opportunities to sponsor events that are aligned with IBM Power Systems’ and OpenPOWER brand values and target audiences
  • Work with VP Innovation to ensure the innovation project portfolio aligns with the divisional growth plan and track progress through agreed KPI’s and dashboard
  • Scheduled and ad-hoc training of employees on best practices of using social media on specific channels (LinkedIn, Twitter). This includes ongoing education and guidance on the how-to’s of social selling for First Republic Bank bankers
  • Experience with both strategic thinking on a big-picture level as well as rigor around managing details with adherence to defined goals and performance metrics
  • Experience building and managing CRM programs
  • Strong knowledge of CRM and prior experience developing business rules
Senior Strategy & Marketing Manager
03/2010 - 10/2015
San Francisco, CA
  • Data-driven, critical thinking marketer
  • Proficient in Microsoft Office and development of PowerPoint or Keynote presentations
  • Demonstrated success working in an integrated cross-functional team environment, providing effective creative direction and strategic feedback to improve campaign performance
  • A passion for digital, CRM and one-to-one communications, using data for insights and excited about incorporating new technologies into traditional CRM approaches and formats
  • An understanding of Direct to Consumer
  • Work autonomously and effective time management
  • Broad commercial experience in similar environment, and over this period has successfully delivered on KPIs, especially top and bottom line business results
  • Successful track record of managing and developing people with proven leadership ability to drive and motivate teams
  • Excellent analytical skills and decision making
Digital Marketing Manager SEO Strategy
02/2005 - 11/2009
Houston, TX
  • Curiosity and ability to generate creative ideas
  • High communication and public relations skills
  • Rigorous and disciplined
  • Engineering background in mechatronics, computer science or electrical engineering - ideally paired with an economic qualification
  • Excellent technical comprehension and a background in the automotive or aerospace industry
  • Experience in a customer facing role e.g. Marketing, Sales or Purchasing
  • Fluency in English, ideally also conversational in German
  • Good knowledge of Power Point and Excel

Education


Northwood University - Florida Campus
1999 - 2004
Bachelor's Degree in Marketing

Professional Skills


  • Strategic marketing professional with superior relationship management skills, and well-developed problem-solving skills
  • Demonstrated organizational skills
  • Strong organization and time management skills with ability to multi-task and attention to detail
  • Excellent oral and written communication skills, including ability to synthesize complex topics into clear, simple and crisp messages
  • Great written and verbal communication and presentation skills
  • Possesses personal leadership skills
  • Proficient with Microsoft Office, superior PowerPoint (or similar) presentations skills

How to write Strategy Marketing Manager Resume

Strategy Marketing Manager role is responsible for events, finance, training, marketing, purchasing, compensation, architecture, reporting, research, digital.
To write great resume for strategy marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Strategy Marketing Manager Resume

The section contact information is important in your strategy marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Strategy Marketing Manager Resume

The section work experience is an essential part of your strategy marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategy marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategy marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Strategy Marketing Manager resume experience can include:

  • Strong technical skillset to identify, define, and analyze various data sets to draw conclusions and take necessary actions
  • Excellent verbal and written communication skills with the ability to present relevant information to various audiences and stakeholders
  • Proven years of experience in one or more of Oil & Gas industry (operator or equipment/service company), strategy consulting and industrial marketing/strategy
  • Drive & consolidate PL market intelligence (including competition benchmarking)
  • Collaborates with other business units to develop portfolio strategies including messaging, creative approach, and consumer experience
  • Translates target member segments and the desired consumer experience journey into marketing objectives

Education on a Strategy Marketing Manager Resume

Make sure to make education a priority on your strategy marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategy marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Strategy Marketing Manager Resume

When listing skills on your strategy marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical strategy marketing manager skills:

  • Working in a deadline driven environment, managing and prioritizing multiple deliverables
  • Experience working with listening tools across multiple social platforms
  • Excellent technical comprehension - ideally in the area of Driver assistance systems or vehicle dynamic (braking, steering) systems
  • Experience in a customer facing role e.g. Marketing or Sales
  • Marketing, sales support and/or business development experience
  • Demonstrate initiative and willingness to take risks

List of Typical Skills For a Strategy Marketing Manager Resume

1

Skills For Strategy & Loyalty Targeted Marketing Project Manager Resume

  • Performing marketing work with demonstrated results developing and implementing direct to consumer (DTC) and brand marketing assets, campaigns and product marketing strategies
  • Establishes overall marketing channel strategy and continually refines it as new capabilities and data sources determine the most effective channels
  • Partners across the Marketing team to define and map a holistic consumer experience across all online and offline channels
  • Strong understanding of consumer needs across the end-to-end consumer lifecycle
  • Experience in upstream oil & gas sales/commercial
  • Experience in project management
  • Participate in priority deal reviews and contribute as required
  • Ensuring alignment of marketing and KA team, Product Engineering, participation in development projects
  • Engineering background in mechatronics, computer science or electrical engineering - ideally paired with an economic qualification (e.g. MBA)
2

Skills For Senior Strategy & Marketing Manager Resume

  • Collaborating in a cross-functional and matrixed environment influencing others and gaining alignment on common goals
  • Meeting or exceeding sales promotion/marketing targets
  • Drive RFI/pre-RFQ phases for new customer project (new platform, generation changes), including customer meeting
  • Collaborates across functional groups, leveraging internal and external business partners and engaging the client to achieve business goals
  • Establishes the learning agenda for Marketing
  • Support business case preparation with pricing and differentiation strategy
3

Skills For OOH Strategy & Horeca Marketing Manager Resume

  • Development of new product initiatives and identifying of new business opportunities
  • Determine the marketing plan and drive communication of WABCO differentiators
  • Deliver elements of strategic planning processes (e.g. annual strategic plan / GPB – Growth Play Book, portfolio analysis, capital allocation etc.)
  • Other activities that fall within the remit of the OFE Marketing team
  • Develops content strategies that align with the overall marketing objectives
  • Evolves and maintains the brand messaging and communications architecture
  • Proficiency in MS Office Suite (Word, Excel, Outlook, PowerPoint)
  • Reside or live within a commutable distance to Horsham, PA
4

Skills For Marketing Intelligence Strategy Manager Resume

  • Work issues with senior management and cross-functional teams
  • Working in partnership with Client Strategy Director, oversee development, communication and training on reports and tools for sales executives’ field access, including market intelligence, industry and segment insights and product information
  • Collaborate with advertising sales, insights & research and B2B marketing teams to understand client business needs to include client meetings to identify advertiser’s needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns
  • Strategic marketing, media planning, digital marketing, market research and/or sales management experience
  • Solid background in market research and application
  • Considered a thought-leader in digital/social media marketing and stays current on digital marketing trends
5

Skills For RTG Senior Strategy Marketing Manager Resume

  • Define product Life Cycle management
  • Generate business plan for new systems, products, functions for project approval
  • Identify profitable opportunities for organic and non-organic growth
  • Assertively drive analysis and decision process to invest in appropriate opportunities
  • Identification of customer needs and market trends
  • Lead and deliver timely and accurate market analysis and insights (market, competition & customer intelligence, and analysis) - with a clear focus on the medium to long-term trends, looking beyond the immediate opportunities/tenders
6

Skills For Digital Marketing Manager SEO Strategy Resume

  • Assess competitor strategy and performance and develop insights about customer priorities and future plans; evaluate implications for OFE & BHGE and make recommendations; synthesise inputs related to market intelligence from regions/functions/product lines
  • Work with Sales & Commercial team to assist in the development of new products/solutions & enhancements to existing product/solutions in alignment with market needs
  • Collaborate with colleagues in other functions, regions and OFE businesses to translate insights and strategic plans to practical business actions
  • Draft the key messages (including but, not limited to value propositions) in collaboration with other functions and provide the content for Marketing material (product catalogues, brochures etc.)
  • Demonstrate thought leadership and represent BHGE externally e.g., publishing papers or speaking at appropriate conferences and seminars, in meetings with regulators and potential partners
  • Strong upstream oil and gas industry knowledge and relevant experience, preferably in the subsea segment
  • Manage or contribute to relevant internal databases (installed base etc.)
7

Skills For Marketing Manager BT & FPO Strategy Manager Resume

  • Aggregates market and competitive intelligence, conducts consumer research, reviews Voice of the Customer feedback, and translates the information into actionable insights
  • Develops and maintains a comprehensive consumer experience journey map by collaborating with other internal and external business partners
  • Completes regular and ad-hoc reporting for business stakeholders
  • Identifies and explores alternative distribution channels
  • Governs the creative development process to maintain consistency and alignment
8

Skills For Associate Manager Integrated Marketing Services Strategy Resume

  • Sets business performance metrics and targets
  • Sets the overall agency strategy and manages relationships with key agency partners
  • Participates on enterprise project teams
  • Willingness and capability to share responsibilities in a team environment so that the team collectively achieves its strategic business objectives
  • Solid understanding of professional project management practices and capability to work with project managers to coordinate and execute multiple, simultaneous projects

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