Marketing Strategy Resume Sample

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Sydney Senger
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Work Experience

VP, Marketing Strategy
07/2017 - PRESENT
Chicago, IL
  • Balances facts with intuition to distill complex opportunities into compelling business cases
  • Understand the operational fundamentals of our Bottling System
  • Measures financial and equity impact of investments and institutionalizes learnings
  • Deploys discipline and process to improve impact and speed to market
  • Design and lead Marketing & Communications leadership team agenda and structure driving team effectiveness, resource allocation and staffing planning
  • Direct financial, administrative and operational activities for the Marketing & Communications function
  • Manage, consult and coordinate executive and cross functional stakeholder management and communications with Executive and Operating Committee
  • Act as the key functional liaison for Marketing & Communications with key functional partners: finance, internal and external communications, strategic sourcing, human resources
Marketing Strategy
11/2012 - 06/2017
Houston, TX
  • Leverage existing assets/ marketing & promotional strategies whenever possible
  • Create development plans for each member of team to facilitate their professional and personal development
  • Meet all required PD timelines; Provide meaningful performance discussions to help colleagues perform at peak levels
  • Demonstrate leadership qualities to provide direction and assist colleagues in generating solutions to issues
  • Ensure the product teams’ marketing needs are 100% supported
  • Create preliminary seasonal Marketing calendar based on last year’s seasonal Marketing calendar
  • Make continuous updates to the current season Marketing calendar (maintain three versions)
  • Build and maintain the calendar recent change document throughout the season (changes in value add, start and end dates of events, specials)
Marketing Strategy & Innovation Summer Intern
03/2008 - 06/2012
Detroit, MI
  • Own Marketing & Communications employee engagement initiatives in partnership with Human Resources: organizational transformation and integration, employee communication, annual priorities
  • Solid line reporting to Senior Director Global Marketing Strategy
  • Dotted line reporting relationship to SVP International and serves as Marketing point person on SVP International’s leadership team
  • Work closely with Country/Franchise GMs in SF and/or in-market to align on business objectives and strategies
  • Lead high performing team of country-specific Marketing Strategy and Execution leads in SF and in-market
  • Build relationships with cross functional marketing partners to insure all markets are incorporated in strategic and executional planning. Cross functional partner experts include: Media, PR, Engagement Marketing and Brand Communications on bringing best-in-class ideas and creative execution to international markets
  • Lead high performing team of country-specific Marketing Strategy and Execution leads for Canada, Mexico, and Franchise in SF and in-market


Strayer University - Knoxville Campus
2003 - 2007
Bachelor's Degree in Business

Professional Skills

  • Excellent oral and written communication skills, and presentation skills
  • Strong research skills, and a demonstrated understanding of marketing principles
  • Excellent cross functional management skills with experience in successfully planning and executing digital programs
  • Experience with direct leadership and strong people management skills
  • Strong executive presence and excellent communication and presentation skills
  • Strong database skills and experience handling large databases such as MS SQL Server, Oracle, and Teradata
  • Strong verbal and written communication skills with experience developing and delivering Executive-level presentations

How to write Marketing Strategy Resume

Marketing Strategy role is responsible for digital, analytical, interpersonal, presentation, organization, leadership, research, database, training, automation.
To write great resume for marketing strategy job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Strategy Resume

The section contact information is important in your marketing strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Strategy Resume

The section work experience is an essential part of your marketing strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing strategy position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Strategy resume experience can include:

  • Builds data sets and analyses around undefined problems and has an obsession and curiosity for diving deep into data and developing automated and scalable reporting that doesn’t necessarily exist yet
  • Demonstrate strong communication skills through partnerships with internal and external partners
  • Change agent, creative thinker with strong problem-solving skills
  • Project management and prioritizing skills to ensure timely deliveries
  • Impeccable written and verbal communications skills with demonstrated ability to simplify the complex and write persuasive perspectives
  • Strong team work, collaboration, and interpersonal skills

Education on a Marketing Strategy Resume

Make sure to make education a priority on your marketing strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Strategy Resume

When listing skills on your marketing strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing strategy skills:

  • Proven experience and a solid understanding of SEO/SEM concepts, online marketing, social media, digital journalism, and user experience management
  • Comfortable working across all levels of the organization and being able to 'tell the story' to leadership with excellent presentation skills
  • Solid decision-making skills and strategic thinking
  • Excellent written and verbal communication skills and ability to build executive ready presentations /communicate with executive audiences
  • Demonstrated experience leading cross functional teams, setting and managing product budgets and overseeing global vendor agreements
  • VP level team leader with 10-15 years marketing experience and incredible proven impact working in technology, advertising, digital media, or related fields

List of Typical Experience For a Marketing Strategy Resume


Experience For VP, Marketing Strategy Resume

  • Proven project management skills, and a demonstrated track record delivering complex projects
  • Excellent relationship building / interpersonal skills
  • Experience using data to solve business and marketing problems (including academic experience)
  • Effectively and holistically uses customer insights, competitive intelligence, and data/analytics to translate business goals into marketing strategies
  • Establish and effectively implement Global Commercial Strategy, incorporating regional commercial needs, in order to maximize overall product value

Experience For Director, Digital Marketing Strategy Resume

  • Effectively manages relationships and leads execution against campaign strategy
  • Apply analytical skills to develop insights and influence strategy
  • Effectively interacts with various levels and departments
  • Marketing experience within both B2B and B2B2C business models to promote and communicate PSCU products, services and solutions
  • Experience working with co-development and co-promotion partnerships, and serving in and / or leading alliance operating committees

Experience For Director of Marketing Strategy Resume

  • Strong understanding of all aspects of email marketing processes, production and circulation planning
  • Experience in marketing, operations, budgeting and/or planning
  • Demonstrates proactive thinking – always seeking ways to do something better
  • Experience with Facebook Ad Manager, Promoted Pins, Instagram Advertising, as well as the advertising tools for other and emerging social media platforms
  • Professional experience planning and executing digital marketing campaigns with measurable results to advance the goals of an organization
  • Experience in a management position in one of the following: casino industry, marketing, hospitality or related field
  • Experience in marketing strategy and planning with associated capabilities
  • Demonstrated aptitude in implementing high-impact marketing strategies

Experience For Marketing Strategy Coordinator Resume

  • Experience working in the context of a complex and highly matrix global organization, in a multi-cultural environment and leading through influence
  • Relevant experience or course work in marketing, accounting, budget management
  • Solid line reporting to Sr. Director, Media, Partnerships & International
  • Refine messaging for Investment clients (e.g., intermediaries) based on input from Customer Experience team
  • Develop a comprehensive marketing strategy that fully integrates all communications and with a strong social media focus

Experience For Global Senior Marketing & Strategy Manager Resume

  • Deep core marketing experience built across a variety of roles, ideally across both B2C and B2B roles
  • Deliver effective feedback and earn respect of various fast-moving teams
  • Experience in building out programs from scratch with tight resources
  • 1–3 years of retail experience in-house or at an agency with a focus on Marketing and/or Customer analytics
  • Analyzes the pipeline of new work and makes decisions related to prioritization and gains alignment from the business and Marketing Leadership

Experience For Senior Marketing Strategy Manager Resume

  • Develop solid relationships with segment and product leads as a trusted advisor to support their goals with successful marketing strategies
  • Proven ability and success in managing world-class brands at the company, business unit and product level
  • Experience of leading brand direction and executions in a deadline-oriented environment with attention for results
  • Strong knowledge of marketing research, monetization strategies, consumer segmentation, and business analysis
  • Broad range of marketing experience

Experience For AVP, Direct Marketing Strategy Resume

  • Previous experience working with a large loyalty program
  • Strong interest in building tools and processes to improve our budget management process
  • Strong point of view on what great branded content looks like
  • Experience in higher education and/or technology industry desired
  • Partner with cross-functional team (Marketing, BBWD, CMI, Merchandising) to ensure analysis is relevant to internal priorities and contextualized to Brand
  • Manage and prioritize a constant stream of varied ad-hoc requests
  • Experience working in a fast-paced, creative and complex environment
  • Multitask and project manage key business priorities

Experience For Mobile Marketing Strategy Resume

  • A strong advocate based on an informed point of view
  • Industry experience, preferably agency-side (digital, social, traditional, research or media)
  • Identifies monetization opportunities within the store; prioritizes those opportunities and ensures execution and measurement is in place
  • Consolidates the input from business partners and makes the final recommendations to inform the creative and media plans
  • Leading the delivery of the Marketing plans for GBM, including leveraging internal and external resources to deliver Marketing activity
  • Setting the paid digital marketing strategy and budget for 4-6 2U programs
  • Forecasting spend, revenue and profitability by marketing channel for each program
  • Using data to flag risks and opportunities, and devising a strategy to improve
  • Leading the future of innovation as it relates to attribution and customer lifecycle marketing

Experience For Director, International Marketing Strategy Resume

  • Working knowledge of Google Adwords and other SEO marketing platforms
  • Growing consideration, preference, loyalty and cross sell of MetLife’s portfolio of products across all business units and segments
  • Working knowledge of Adobe Photoshop and Premiere and After Effects
  • Driving customer strategy. Lead the product design strategy for Vistaprint’s consumer segment
  • Understanding of best practices and metrics for online communications
  • Managing Global and Regional requirements

Experience For Manager, Payer & Provider Marketing Strategy Resume

  • Supporting strategic programs within a complex regulatory environment
  • Ensuring the interests of all customers and internal stakeholders across GBM
  • Understanding of the Spanish Language
  • Understanding of communication developments and business decision maker and industry trends
  • Understanding of the therapeutic area and possess scientific acumen
  • Understanding of prominent Web, mobile and social platforms

List of Typical Skills For a Marketing Strategy Resume


Skills For VP, Marketing Strategy Resume

  • Proven execution skills and decision making ability
  • Excellent communication and interpersonal skills ·
  • Strong communication skills and ability work cross-functionally to build trust with all levels of the organization
  • Strong analytical skills, ability to generate actionable insights, and tell a story from data
  • Demonstrate skills related to customer insights and market research to gather and synthesize information from variety of sources
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high-level way to communicate key points to partners
  • Detail oriented with strong organizational, analytical and written communication skills

Skills For Director, Digital Marketing Strategy Resume

  • Excellent tactical execution and analytical skills
  • Proven team and cross-functional matrix leadership skills
  • Work on multiple and often diverse areas and to prioritize effectively
  • Manages cross-functional brand related initiatives which requires strong relationship management and superior communication skills
  • Prior experience managing B2B, B2B2C and/or B2C programs that involved cross-business management and driving roadmap for marketing sites

Skills For Director of Marketing Strategy Resume

  • Focus is on the stores channel – delivering comprehensive seasonal Marketing plans, supporting Brand priorities that evolve and elevate the Customer experience
  • Relevant experience at strategic, advertising, or marketing agencies or similar experience with top tier brands
  • The unique overlapping skillset of thinking creatively and analytically
  • Strong user experience/design sense; interest in marketing and customer engagement; awareness of marketing automation and CRM tools
  • Global experience and demonstrated capabilities working with local markets
  • Highly capable in change management and proven experience in driving change
  • Validate the operational effectiveness of defined controls through execution of process control and controls assurance plans

Skills For Marketing Strategy Coordinator Resume

  • Simply and effectively communicate complex concepts and research outputs
  • Manage effectively navigate through ambiguity to actionable recommendations/solutions
  • At least five years’ experience in a similar position; experience in the arts an asset
  • Previous experience in designing pull-though strategy & resources for brands with Payer utilization management criteria such as Prior Authorizations/Step Edits
  • Manage projects in a deadline-oriented environment, resolve complex problems effectively
  • Well-developed matrix working, stakeholder management and influencing skills
  • Experience managing multiple complex stakeholders with a high level of emotional intelligence and a demonstrated ability to work well across key partners

Skills For Global Senior Marketing & Strategy Manager Resume

  • Proven effective use of syndication platforms including Outbrain
  • Prior experience in digital marketing and lead generation
  • Proven relationship management ability with manager, peers, team, key stakeholders, vendors and customers - a strong motivator
  • Management skills or training to be a manager required
  • Take a leadership role in managing external agency partners including driving strategy, providing prioritization and feedback
  • Demonstrated success in developing brand strategies, launching new products and businesses, as well as driving activation across various consumer touch points
  • Experience with organizing, hosting and participating in tradeshows/exhibitions

Skills For Senior Marketing Strategy Manager Resume

  • Broad channel experience including direct, digital, print/media, branch merchandising and non-traditional marketing
  • Experience on cross-functional marketing teams, including agency, digital, media, and/or digital marketing role at a brand
  • Strong understanding of the importance of brand and digital marketing for positioning
  • Experience building and executing quantitative and qualitative research efforts
  • Experience working with global teams and communicating across national boundaries

Skills For AVP, Direct Marketing Strategy Resume

  • Demonstrated strength managing and collaborating in virtual teams
  • Experience collaborating across teams, managing leaders across a complex organization
  • Previous experience selling or promoting education services
  • Experience in managing cross-functional teams, including external vendors
  • Experience in Product Marketing or Advertising
  • Related marketing experience, including a focus on client relationship management
  • Experience analyzing data and converting the data to charts for leadership visibility
  • Experience with any of the following: Medicare marketing guidelines,,, Medicare Advantage

Skills For Mobile Marketing Strategy Resume

  • Experience in Marketing, Advertising or related field
  • A proven track record of leveraging digital across mainstream and emerging digital technologies to achieve measurable business results
  • Other Priority Marketing- Work with marketing team to execute content release campaigns, tour promotions and support all other company initiatives
  • Works with marketing leadership to articulate the priority of an initiative relative to other competing work
  • Marketing, consulting, and strategy experience, specifically in financial services and/or internet enabled businesses
  • Partner closely with marketing team to facilitate cross-functional alignment on merchandise and marketing message priorities
  • Marketing experience

Skills For Director, International Marketing Strategy Resume

  • Experience in-house or at an agency in a strategic marketing role
  • Proven ability to develop and deploy results-driven b2b and/or b2c marketing strategies
  • A strong background in audience targeting and segmentation
  • Experience working with third-party vendors and internal/external creative teams
  • Experience in marketing
  • Proven excellence in crafting creative strategies that result in world class creative
  • Experience in crafting annual strategic plans

Skills For Manager, Payer & Provider Marketing Strategy Resume

  • International team building and management experience
  • Omni-channel global marketing experience, with deep subject matter expertise across all channels
  • Sound understanding of data and analytics with proven ability to translate numbers and results to a wide variety of stakeholders
  • Experience managing the use of and/or relationships with digital distribution
  • Multi-channel experience and shopper/commercial chooser understanding
  • Previous Marketing Internship experience
  • Proven talent to manage in a matrixed organization
  • A straightforward communication style and the ability to earn trust and build strong relationship with stakeholders to drive program support
  • Build strong networks and relationships internally and externally

List of Typical Responsibilities For a Marketing Strategy Resume


Responsibilities For VP, Marketing Strategy Resume

  • Implement a range of marketing brand activities to promote the RBC Capital Markets’ brand platform in Canada, which include sponsorships, events, advertising, corporate and social responsibility initiatives and donations support
  • Strong communication, negotiation, & relationship building skills
  • Work effectively with senior management in different Asian cultures and an international environment
  • Proven success building teams, training direct reports & success with training, educating, influencing cross-functional partners
  • Expert knowledge and understanding of creating and implementing digital marketing strategies – experience with different platforms and techniques
  • Experience working with Adobe SiteCatalyst required
  • Build and lead a team, promote high standards and quickly establish team’s focus in the face of competing priorities
  • Experience managing a YouTube Channel and YouTube Analytics
  • 2 – 3 years of experience in industry/competitive analyses and financial modeling work

Responsibilities For Director, Digital Marketing Strategy Resume

  • Experience performing data analysis and data visualization
  • Experience working with Tableau or other similar data visualization software
  • Experience in Management Consulting or Strategy, within the Financial Services industry
  • Experience in working with Adobe Analytics & Eloqua beneficial
  • Experience in leading product launches in the pharmaceutical industry
  • Focuses on Customers – Promotes customer centricity and focus on creating great customer experiences to achieve competitive advantage
  • Develop, facilitate and host digital leadership 101 and ‘skill booster’ sessions to build the digital competency of Marketing partners

Responsibilities For Director of Marketing Strategy Resume

  • Excellent presentation development and communication abilities using PowerPoint and Excel tools
  • Excellent relationships with agencies, networks, affiliates, other strategic partners
  • Effective and independent Project Management capabilities
  • Proven knowledge of B2B go to market strategy in the software industry
  • Familiarity in user experience design and production
  • Collaborating with other teams to support business needs and the development and execution of marketing strategies
  • Assisting in the implementation of marketing tactics for both Walt Disney World and Disneyland

Responsibilities For Marketing Strategy Coordinator Resume

  • Interpreting data to understand trends; assist in researching, analyzing and provide reports
  • Administrative support, including: making copies, ordering/purchasing supplies, scheduling messengers
  • Partner with stores and creative teams to align on messaging and styling guidance; sharing messaging plans with stores education team
  • Drives marketing planning and execution of annual marketing themes and activations across multiple marketing channels
  • BIA (audit) support/coordination for Marketing – includes managing audits, monitoring action plans and reviewing closure packs for resolution of findings
  • Support Sr. Manager, CRM Marketing in creating result recaps, leadership presentations around CRM marketing and campaign strategy
  • Directs and leads various personnel functions including hiring, work assignments, coaching plans, and disciplinary actions
  • Synthesize data analysis into market insights supporting internal decision-making and business planning

Responsibilities For Global Senior Marketing & Strategy Manager Resume

  • Manage Introducer Policy (Onboarding, MIS Reporting, Adverse Media Screening, etc)
  • Be a positive force between Fandango sales marketing, content, marketing, technology teams and Ad Sales organization to foster communication and relationships
  • Work with social media to align on social media buying needs and geo-targeting tests
  • Be accountable for each partner’s co-marketing budget, marketing forecasts, and scorecards
  • Develop new data-processing and decision-making tools (in SQL, Excel, Tableau, etc) to guide media investments
  • Work with marketing and leadership to develop a consistent forecasting and measurement methodology for ROMI

Responsibilities For Senior Marketing Strategy Manager Resume

  • Lead high performing team of marketing strategy and execution leads in SF and in-market
  • Collaborate across the entire Bank, with Sales, Service, Marketing, Product, and others to ensure the successful execution of the marketing strategy
  • Oversees day to day activities of our marketing and sales operations departments to ensure goals and objectives are being met
  • Coordinate the various stages of planning, production and integration of the various Brand and Marketing Strategy projects
  • Advise on both B2B and B2C branding/marketing strategy
  • Proficiency in managing multiple projects with competing deadlines

Responsibilities For AVP, Direct Marketing Strategy Resume

  • Review and comply with Firm Policies applicable to marketing and branding activities
  • Canadian Marketing Performance Monitoring and Analytics
  • Assist with the maintenance, tracking and efficient use of allocated funds for your assigned project’s budget
  • Hands-on advanced expertise in successfully developing/executing retention, acquisition, reactivation strategies across key digital marketing vehicles including paid & organic search, affiliates, data feeds, comparison shopping engines, targeted display, remarketing, international digital marketing, & email marketing
  • Digital marketing experience in categories whose brands have an emotional dimension that is critical to their equity (e.g., Fashion Apparel/Accessories/Footwear, Retail, Luxury Goods, or Cosmetics)
  • Demonstrated experience developing digital marketing strategy leveraging input across multiple lenses; including market, economic, competitive, consumer, customer insights, in context to overall brand strategy
  • Track record of success providing analysis, strategic direction, & specific business recommendations to senior management on critical decisions
  • Resourceful and tenacious in collecting necessary external information

Responsibilities For Mobile Marketing Strategy Resume

  • Assist Director of Marketing Strategy on an as-needed basis. We are a team of three so it’s imperative that we work collaboratively and supportively
  • Research best practices in planning events with a social hook/angle
  • Develop social calls to action and working with creative to brief in requests with clear direction
  • Finalize store and muse direction; staffing events
  • Coordinate print buying with procurement team and traffic proofs
  • Work with cross functional team to manage deadlines for campaign design, print scheduling , direct mail & email production and omni-channel execution
  • Expertise in competitive analysis, consumer insights, positioning and business model creation
  • Understand the dynamics of and drive strategies around the customer with an aim of increasing earnings per customer (EPC)
  • Develop and execute overall strategy for the corporate website, social media and digital marketing efforts that support the organizations goals

Responsibilities For Director, International Marketing Strategy Resume

  • Support EMEA ICB objectives through delivery of marketing activities that align with our brand and are designed to meet client needs
  • Owns the global market forecasts and commercial assessments for all DAPS for internal projects or licensing opportunities
  • Provide outstanding customer service to all, as well as promote a favorable image of Orlando Health to the medical staff, hospital staff and community at large
  • Develops and maintains departmental operating and capital budgets
  • Maintains complete and accurate documentation on all projects and provides leadership to all Brand, Digital Marketing and Creative Services team members
  • Assists in the planning and execution of industry-related events to successfully position PSCU products
  • Recruit other Business Development or Marketing team members

Responsibilities For Manager, Payer & Provider Marketing Strategy Resume

  • In-depth knowledge of digital marketing
  • Desire to work in a fast-paced environment with complex and changing market dynamics
  • Assess and identify relevant trends, including in technology, insurance and other adjacent industries
  • Passion for Marketing and the impact it can have to the bottom line
  • An incredibly fast learner who hits the ground running
  • A track record of consistently exceeding expectations
  • Expert knowledge of digital print & video, editing, and production

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