Strategy & Marketing Resume Sample

16 votes
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Zelda Rolfson
4236 Bosco Islands,  Boston,  MA
+1 (555) 925 3835

Work Experience

Strategy Marketing Director
07/2016 - PRESENT
Boston, MA
  • Collaborate with customers across the globe, internal and external technology partners, and solution owners to set and maintain the near to long term strategy for the ever-evolving digital marketing technology landscape
  • Partner with vendors on the development of their products and services to meet TCCC needs
  • Develop and maintain a roadmap that considers business priorities, technology strategy, external vendor roadmaps and the business’s ability to accept change
  • Hands on experience with financial software (e.g. Business Objects, Qlikview, SAP BPC, Hyperion etc)
  • Articulate and concise with strong communication skills
  • Adapt to a complex and changing environment
  • Work in a fast-paced environment and manage tight deadlines
Marketing Campaign Strategy
09/2009 - 01/2016
Detroit, MI
  • Team Development Budget
  • Develop a broad range of customer communications to reinforce the value of the Slate product. Channels include: Owned, earned and paid; Digital and DM
  • Develop and drive initiatives to increase enrollment in Credit Score benefit
  • Work closely with The Customer Marketing group (CMG) to execute global campaigns directed to Slate customers
  • Implement innovative tactics to drive more effective and breakthrough communications
  • Work closely with other Slate directors to align messaging in market
  • Work with cross-functional teams to execute against desired vision
  • Partner with Customer Experience team to support all functions within operations: to include CMS, lending, fraud and disputes
  • Work closely with Retention COE and overall CE COE (JD Powers/NPS) to improve Slate retention and overall customer experience
Strategy & Marketing Development Intern
03/2005 - 07/2009
Phoenix, AZ
  • Ambitious and ability to learn quickly
  • Digital, Production, Scheduling, Creative Services, Affiliate, Ad Sales, Traffic, B&T, colleagues/counterparts at sister AMCN channels
  • Experience managing direct mail programs, including extensive experience in the design and development of tests
  • Print/ production expertise supporting large programs at industry leading vendors
  • Prior experience executing campaigns with 3rd party call centers; training, coaching, developing dynamic scripts
  • Proven experience thriving in a matrix environment
  • Demonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and performance improvement
  • Analytically focused with exceptional attention to detail
  • Team skills/interlock/collaboration development


Upper Iowa University - Des Moines Center
2000 - 2005
Bachelor's Degree in Management Information Systems

Professional Skills

  • Experience working with clients and senior executives. Strong communication skills
  • Experience: 5-10 Years of professional experience
  • In-depth experience working in various marketing roles across properties and has knowledge of campaign finance & performance drivers
  • Direct and prioritize the focus of marketing competitive analysis efforts
  • Experience in the pharmaceutical and/or health care industry
  • Application/data architect experience with recent focus on big data and marketing technology stack
  • Demonstrate ability to deliver valuable technology projects to the business

How to write Strategy & Marketing Resume

Strategy & Marketing role is responsible for digital, research, credit, finance, software, messaging, legal, health, gaming, articulate.
To write great resume for strategy & marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Strategy & Marketing Resume

The section contact information is important in your strategy & marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Strategy & Marketing Resume

The section work experience is an essential part of your strategy & marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategy & marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategy & marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Strategy & Marketing resume experience can include:

  • Define WhatsApp’s business model and pricing strategy working with an existing team
  • Strategic Planning: support the division strategic planning process with the creation of an actionable and fact-based strategic plan
  • Gain in-depth understanding of Kerry’s business, the market and competitive landscape and evaluates potential opportunities, threats and acquisition targets
  • Allocate and monitoring budget according to the set plan
  • Provide business-focused and practical legal counsel and solutions to enable the company’s rapid business transformation while mitigating risk
  • Support overall strategy development of Buildings Technology Strategic Plan (STRAP)

Education on a Strategy & Marketing Resume

Make sure to make education a priority on your strategy & marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategy & marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Strategy & Marketing Resume

When listing skills on your strategy & marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical strategy & marketing skills:

  • Demonstrated ability to make the complex simple
  • Relevant experience at both a well-regarded law firm and corporate legal department
  • Assist in providing “closed loop” (i.e., – ROI) reporting – tying Marketing’s efforts to Sales revenue
  • Expertise in digital marketing measurement and strategy with a results based track record
  • Expertise in digital tracking, tags, structure, etc. and associated security/privacy aspects
  • Own business model & GTM strategy of one or more digital marketing products

List of Typical Skills For a Strategy & Marketing Resume


Skills For Marketing Campaign Strategy Resume

  • Responsible for managing the intake of marketing measurement requests including the prioritization of requests as well as the selection of repeatable metrics for self service reporting
  • Experience in the pharmaceutical and/or health care industry
  • Elevate the teams ability to move from activity tracking to marketing analysis and insight
  • Consult with marketers to uncover what metrics and methods can be leveraged in the creation of measurement plans designed to support programs and campaigns
  • Consult with markers on targeting strategies to ensure we are leveraging the right omni channel approach and capabilities paired with clear effectiveness metrics

Skills For Strategy Marketing Director Resume

  • Mentor, train, and manage a team of associates to consistently deliver business value
  • Establish clear metrics and KPI’s
  • Collective experience in online marketing, online analytics, big data strategy, marketing advertising technology and modern marketing including DMP, DSP, etc
  • Knowledge of the aerospace or automotive industry is an asset
  • Increase our understanding of market segments and leveraging that knowledge to uncover new business opportunities by creating models to size opportunities and determine optimal business decisions
  • Work cross-functionally to identify ways that innovative business models and/or pricing changes can to drive incremental revenues while, ultimately, cecommending pricing for next generation product launches and establishing guidelines for pricing of customer-specific deals
  • Entrepreneurial attitude with the tenacity to influence

Skills For Marketing Analyst, Vertical Strategy Resume

  • Manage a portfolio of aftermarket Services by
  • Understand the company’s strategic initiatives and roadmap; manage and advise on risks associated with various marketing and customer engagement initiatives
  • Working with other professionals in the Legal Department, partner with the company’s marketing, strategy, product and platform groups to understand and provide input on data analytics practices and systems, ensuring legal and regulatory requirements are met
  • Define ‘metrics that matter’ and manage the process to package these measurements into dashboards and reports to measure performance of the marketing team
  • Provides leadership for all reporting department’s Human Resources responsibilities to include: creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
  • Prioritize Services’ sales objectives according to growth opportunities

Skills For Nordic Technology & Strategy Marketing Lead Resume

  • Direct marketing messaging development expertise, including customer valuation and reinvestment for gaming and nongaming
  • Develop and disseminating marketing material: videos, brochures, factsheets, print and digital advertising campaigns, signage, direct mail pieces, etc
  • Communicate, aligning and updating internal and external project specific stakeholders
  • Implement a strategic marketing plan to support new services or product offerings
  • Liaise with a wide matrix of business units
  • Optimize the mix of communication channels for the above mentioned material
  • Suggest innovative solutions to communicate with the industry’s core audience

Skills For Director, Product Marketing, Action Strategy Resume

  • Work closely with the new aircraft Brand Managers to best leverage knowledge and visual assets
  • Support acquisition and business development opportunities with respective strategic business
  • Define and fine-tune strategy and strategic options of the company in order to strengthen the overall business portfolio
  • Identify and evaluate new markets within vertical and across relevant business units

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