Social Strategy Resume Sample

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Work Experience


Director, Social Strategy
06/2015 - PRESENT
San Francisco, CA
  • Define and effectively report the problems (and solutions) to the relevant stakeholders
  • Establish data-driven approach to inform and build overall digital and social strategy and increase engagement. Implementing A/B testing, SEO, content and copy changes and conversion tactics to optimize performance
  • Define and lead company-wide website editorial strategy including ideation and planning of content/editorial calendars across platform
  • Leverage strong cross-functional relationships with internal and external stakeholders to establish sound processes
  • Create and oversee execution of digital and social content strategies that tell a consistent and compelling story by improving brand awareness, recognition, favorability and growth objectives across key audiences
  • Develop and manage the Digital Marketing budget, maximizing spend and ROI to achieve goals
  • Shape social media and digital campaigns with competitive and industry analysis and measurement frameworks; Set and analyze campaign metrics (KPIs) to measure success of initiatives and adjust in response to results
  • Navigate matrixed organizational structures, negotiate buy-in across diverse groups of stakeholders and diplomatically challenge the status quo while building strong collaborative relationships
  • Experience in social media or digital journalism
Analyst, Paid Social Strategy & Media Buying
07/2008 - 12/2014
San Francisco, CA
  • Keep abreast of platform changes and monitor performance of Citi’s branded social customer media presences (Consumer properties and @askciti) - focusing on quality, comprehensive coverage, responsiveness and drive to digital / mobile
  • Work cross-functionally with brands’ social and video teams and sales and marketing to identify opportunities, execute social and brand initiatives and maximize monetization
  • Work within a larger cross-functional agency ecosystem to ensure proper integration and alignment with the client’s overall marketing strategy
  • Manage a strategy team by providing ongoing guidance, support, mentorship, and training to ensure the team’s performance and overall career development
  • Identify and nurture new business opportunities within the existing agency client base by building relationships and demonstrating the value of your team’s work
  • Oversee the day-to-day social media presence for Warner Music Canada and Warner Music Canada’s artists to drive fan acquisition, engagement, and retention
  • Ideate and implement artist specific social media, web, and direct to consumer initiatives on behalf of Warner Music Canada’s artists
Team Assistant, Social Strategy Velocity
09/2005 - 06/2008
Phoenix, AZ
  • Extensive knowledge of all mainstream and some emerging social channels: Facebook, Twitter, Reddit, YouTube, Instagram, Tumblr, Vine, Google+, LinkedIn, Pinterest, and Snapchat
  • Commitment to The Times and its journalistic mission
  • Skill at bridging specialties, including reporting, editing, product, analytics, software development, design and user research
  • Developing and executing Horizon Media’s employment brand and employment value proposition (internally and externally)
  • Create, develop and execute training programs as it comes to employment branding initiatives
  • Conduct research and analysis on recruiting issues and provide recommendations to resolve recruitment gaps based on research findings
  • Work with external vendors, such as job board providers, to find new opportunities to promote the employer brand
  • Assist in building out the development Citi’s consumer global social ecosystem architecture, and analyzing platform partners

Education


Western International University
2000 - 2004
Bachelor's Degree in Marketing

Professional Skills


  • Strong leadership, communication skills and ability to engage with planning teams and also brand leaders at the client side
  • Track record of strategic campaign planning and design experience using data & delivering strong ROI
  • Strong knowledge in paid social media. Experience planning and buying media on social
  • Significant experience working in social media, either on the agency, publisher or brand side with strong understanding of major social media platforms
  • Demonstrated success in the social media and advertising world with client relationships and business development experience
  • Demonstrates ability to map out a content and social strategy and then drive that strategy proven by testing and metrics
  • Experience in social/digital marketing, with proven examples of strategies developed for well-known brands in the social media space

How to write Social Strategy Resume

Social Strategy role is responsible for research, integration, retail, training, recruiting, planning, design, digital, telecom, software.
To write great resume for social strategy job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Social Strategy Resume

The section contact information is important in your social strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Social Strategy Resume

The section work experience is an essential part of your social strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous social strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular social strategy position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Social Strategy resume experience can include:

  • Exceptional data storyteller with outstanding presentation skills
  • Superior interpersonal, teamwork and communication skills, with ability to liaise with stakeholders in a professional manner
  • Strong analytics expertise and experience in digital analytics and/or audience data management
  • Advanced knowledge and experience in planning, managing and activating multichannel campaigns (Facebook, Twitter, YouTube), including their varying platforms
  • Strong understanding of social media marketing strategy and the entire social marketing mix – paid, organic, owned and earned
  • Knowledge of Search Engine Optimization (SEO) and paid social advertising, along with experience in developing strategies for web, email and mobile apps

Education on a Social Strategy Resume

Make sure to make education a priority on your social strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your social strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Social Strategy Resume

When listing skills on your social strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical social strategy skills:

  • Excellent research and writing skills—and the ability to create smart content quickly
  • Strong influencing skills and ability to turn recommendations into reality
  • Serve as day-to-day client and partner contact at times, using excellent communication and organizational skills
  • Display strong presentation skills internally and client-facing
  • Experience with major research sources such as Hitwise, TGI and comScore, and experience of working with all major traffic and technology systems is desirable
  • Experience with new business pitches and knowledge of how a business operates

List of Typical Experience For a Social Strategy Resume

1

Experience For Director, Social Strategy Resume

  • Distribute Monthly Priorities document at the beginning of each month to various teams who have a stake in social promotions
  • Have extensive knowledge and experience with major social media platforms and their paid offering: Facebook, Instagram, Twitter, Snapchat, etc
  • Experience in social campaign management
  • Experience navigating a large matrixed organization
  • Exhibit strong understanding of social media platforms and offerings, trends, and best practices
  • Experience with digital site analytics
  • Demonstrate behaviors consistent with UEG’s values and Code of Ethics and Business Conduct
  • Experience in management of small teams is critical
2

Experience For Manager, Social Strategy Resume

  • Experience with social platforms such as 4C or Amobee
  • Interested in driving innovation within in biddable media (experience desirable)
  • Experience with Paid Search and Social tools, such as Marin, Kenshoo, DS3, IgnitionOne, 4C, Brand Networks or Social.com
  • Execute on digital media plans, promotions and experiences
  • Recommending and evaluating new biddable opportunities to relevant teams & clients
  • Developing social persona, customer journeys, and segmentation
  • An expert in defining the role for each social platform, developing social segmentation, developing targeting and re-targeting
  • An expert in drawing insights from social listening, identifying social opportunities, developing creative briefs
3

Experience For Global Head of Social Strategy Resume

  • Ultimate oversight for budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
  • Develop and execute social media strategy and execution for multiple brands and initiatives, including social publishing calendars and content development
  • Develop audience building and engagement strategies around YouTube, Facebook, Instagram, IGTV and additional emerging platforms
  • Optimize all fan-facing social channels for Warner Music Canada’s artists
  • Time management of team, appraisals & training/development
  • Responsible for ‘state of social’ communication and all regular social reporting to leadership and the company
4

Experience For Associate Director, Social Strategy Resume

  • Lead development and ongoing management of social goals programs
  • Develop guidelines around posting cadence, talent use and resource deployment
  • Ensure agency is hiring top talent within expertise
  • Partner with the creative team to unlock the best creative ideas by grining the best platforms, partners and influencers to the table
  • Work closely with the analytics team to ensure a measurement framework is in place that delievers on the needs of the marketing program
5

Experience For Manager, Paid Social Strategy & Media Buying Resume

  • Manages the publishing of social content created by multiple internal teams
  • Maintains a calendar of production/development/publishing dates for all content posted on Comedy Central social channels
  • Extend the voice of the brand by participating in national events, holidays and trend
  • Strategic input on content development and programming
  • Work with Sales and Content Partnerships teams to develop pitch materials for advertising clients; Join pre-sale conversations with clients when requested
  • Outside the box thinking!
  • Be resourceful and thorough in collecting any available social data to translate into actionable insights for clients and internal teams
  • Work with new and existing talent and influencers
6

Experience For Senior Manager, Social Strategy Resume

  • Lead execution of platform-specific programming
  • Advise on paid social content calendars to guide marketing partners on their paid social strategy
  • Plan social media campaigns across Bleacher Report properties, utilizing responsible media mix, audience insights tools, and historical performance knowledge
  • Take broad campaign concepts and strategy and translate them into meaningful, actionable operating plans for account teams
  • Passionate about using audience insights and data to deliver the right content, at the right time, in the right place
  • Expertise with innovative, trend-setting social media programs
7

Experience For Assoc Dir, Social Strategy Resume

  • Expertise with innovative social media programs and liking to push the envelope further
  • Maintain tracking tools
  • Working cross-functionally to develop and oversee the implementation of integrated social & content strategies that align to overall organizational goals with measurable ROI
  • Experience in social/digital marketing, with proven examples of strategies developed for well-known brands in the social media space
  • Sports industry experience an asset, but passion and knowledge of game and language of baseball a requirement
  • Build and foster relationships and act as social consult for both internal and external partners
8

Experience For Analyst, Paid Social Strategy & Media Buying Resume

  • Ability and willingness to work evenings, weekends, and holidays as required by baseball season, with limited travel involved
  • Serve as the initial point of contact for inbound requests on online company
  • Digital properties (e.g. Brand Twitter page) and the web at large
  • Creatively and proactively assist the brand’s customers in their requests for
  • Advanced knowledge of social ad accounts (Facebook, Twitter, Snap, LinkedIn), especially tracking features and integration with Analytics (a pass on Google Advertising Fundamentals and Search Advanced exams is required)
  • Strong project management skills, being able to prioritise tasks on specific projects and ensuring that tasks are completed to a consistent high standard are an essential part of this role
  • Fully rounded individual with a technical and analytical mind with the ability to strategise and support the social client teams in meeting clients’ business goals
9

Experience For Global Social Strategy & Channel Manager Resume

  • Working closely with internal departments and external agencies
  • Monitor industry trends, technologies, and standards and be able to research, recommend, and apply new technologies as they emerge
  • Maintain and develop a high level of awareness of biddable media – such as search engines, DSP’s and social media
  • Develop and oversee social campaign strategies from briefing to final reporting (including research, setting goals and KPIs, targeting and segmentation, customer journey, creative and content approach, creative brief, post formats, budgets and media pressure, metrics and tracking strategy, A/B testing, and reporting)
  • Identify and nurture new business opportunities within his existing client’s portfolio by building relationships and demonstrating the value of its team’s work
  • Ensure strategic representation of Social within agency or departmental task forces, project work or new business as needed
  • Manage and inspire a team of strategists providing ongoing guidance, support, mentorship, and training to ensure the team’s performance and overall career development
  • Compose thoughtful POVs or contribute to agency thought leadership efforts on how to leverage social to help their clients in any domain
  • Lead the agency and platform partners relationship. Build a common agenda to access exclusivities for the agency and their clients. Pushes initiatives, side projects, task forces, innovation and beta tests
10

Experience For Social Strategy Co-ordinator Resume

  • Report to the Managing Director of Social.Lab North America. Partners on business related matter and weigh in on company’s direction
  • Has previously led and developed social only or social at the core projects
  • Collaborate with internal teams (data and analytics, product, audience development, social media and sales) as well as external social partners, vendors, and 3rd party platforms to execute against a diverse set of high-priority social initiatives
  • Own relationships with all social platforms yielding favored status for Conde Nast and bringing new products, pilots and insights to stakeholders across Conde Nast
  • Monitor social algorithm and other platform changes and recommend best course of action to minimize Conde Nast impact
  • Oversee creation of social best practices, one-pagers and guidelines for brand editorial and sales teams
  • Conduct competitive and brand voice audits and present out to brand stakeholders
  • Create the pipeline and project plan for corporate-driven innovation pilot programs, including launching new social concepts, onboarding new social analytics tools, cross-brand content optimization tests and new social platforms or internal products

List of Typical Skills For a Social Strategy Resume

1

Skills For Director, Social Strategy Resume

  • Experience in managing at least one team member and conducting team appraisals
  • Good knowledge of all digital elements so they can have full understanding of digital – SEM, Programmatic, Remarketing, Video etc
  • Experience using Facebook Ads Manager & Power Editor, Twitter Ads Dashboard, Google Adwords, and other major social buying platforms
  • Experience in a digital marketing, audience insights, data science, or social media role
  • Interested in driving innovation and insights reports (experience desirable)
  • Need to be confident and have experience working on large accounts in an agency environment
  • Experience in social planning, paid media execution, and strategy
  • Experience managing accounts focused on content strategy and content production, with an emphasis on social media channels
  • Experience developing content strategies for social media campaigns
2

Skills For Manager, Social Strategy Resume

  • Player-coach mentality with excellent team leadership abilities
  • Strategically strong. Understands the client’s business and is able to connect business challenges and social strategy/tactics
  • Experience with competitor analytical tools
  • Experience in social media roles
  • Direct management experience or team leadership
  • Demonstrates creativity and documented immersion in social media (links to your examples required)
  • At least six to 10+ years of experience in social media marketing
  • Social experience in advertising, creative or content fields
  • Experience developing brand strategies at a regional or global level
3

Skills For Global Head of Social Strategy Resume

  • Integrate effective social media strategies into holistic programming
  • A strong understanding of paid social planning, execution and optimization
  • Social media experience in advertising
  • A strong understanding of community management and best practices in its operations
  • Leading and delivering the social monitoring and listening projects
  • Developing social media training and education for staff at all levels, including best practices and guidelines
  • Working knowledge of insights tools, including native platform insights, Sysomos, SimplyMeasured, and Nielsen’s SocialGuide
  • Analyzing data to optimize platforms and shape strategic decision-making through ROI identification and measurement
  • Working closely with Marketing to create a social media style guide, optimize digital ad buys, develop web and email strategy
4

Skills For Associate Director, Social Strategy Resume

  • Developing and fostering an influencer and community program with proactive outreach
  • Aligning PR/Communication messaging across all social channels
  • Overseeing development of social content calendar to manage content and promotion
  • Designing integrated social campaigns and programs that support key revenue drivers
  • Establishing brand voice and consistent tone across all channels in lead with VP, Fan Engagement
  • Developing clear departmental and organizational social processes
  • Working closely with League-level stakeholders on key league initiatives/announcements and tailor to Blue Jays audiences
5

Skills For Manager, Paid Social Strategy & Media Buying Resume

  • Delivering integrated & targeted strategies for clients (paid search and social) across various direct response and brand awareness KPIs
  • Flexibile and creative approach to problem solving – finding the yes rather than saying no
  • Be strategic and commercially minded in planning their goals for their teams as well as being able to shape and develop a brand search strategy
  • Expert in understanding social media and established understanding of the wider digital communications landscape
  • Regular tracking and reporting on campaign/program performance and KPIs
  • Comfort working in an highly matrixed environment
  • Proactive in solving problems with and entrepreneurial spirit
  • Recommend and implement social advertising initiatives
  • Be solution driven and innovative when considering strategic options for projects
6

Skills For Senior Manager, Social Strategy Resume

  • Work at a media company, agency with a focus on social strategy and planning
  • Plan social media campaigns across Turner networks, utilizing responsible media mix, audience insights tools, and historical performance knowledge
  • Monitors latest trends in social and emerging technology, as well as industry competitors
  • Deep understanding of the social landscape and community platforms with ability to stay ahead of latest trends, technology and tools
  • Proficient in social listening and analytics tools (i.e. Radian6, Facebook Insights, Google Analytics, etc.)
  • Proactive and process-driven with a passion for new and emerging technology
  • Comfortable using analytics packages (Google Analytics)
7

Skills For Assoc Dir, Social Strategy Resume

  • Exceptional ability to communicate in person and through technology
  • Identify, analyze issues, patterns and trends in customer requests about
  • Develop social media strategy to align with brand objectives
  • Develop and maintain social media content calendars
  • Monitor brand health through social channels
  • Support social media content posting for the brand across all social channels including Facebook, Instagram, Twitter, Snapchat, Periscope, Tumblr, Google+ and YouTube
  • Manage influencer marketing program
  • Work cross-functionally to develop, implement, measure and report on social media marketing campaigns
  • Monitor and analyze social campaigns
8

Skills For Analyst, Paid Social Strategy & Media Buying Resume

  • Manage creative requests and briefs
  • Provide live social media coverage at major events
  • Potential to work on broader PR initiatives
  • Work collaboratively with global social media teams
  • Highly analytical, metrics-driven, collaborative and results driven person
  • Power user of native analytics and insights tools (Facebook, Twitter, Instagram)
  • Fluent in social measurement tools including but not limited to social listening (Listen First), social analytics (Google Analytics, Trackmaven, Curalate, Tailwind, etc.)
  • See from the consumer’s perspective and serve as their advocate
  • Analyze raw data, draw conclusions, and develop actionable recommendations
9

Skills For Global Social Strategy & Channel Manager Resume

  • A deep understanding of the role that social and digital media plays in client’s communication mix, and working back from that to develop programs that meet business needs
  • Experience in digital media influencer engagement across platforms
  • Highly collaborative and possess a curiosity in the social space
  • Able to understand the client’s business and connect business value to social strategy/tactics
  • Expertise in social relationship platforms (SRP) such as Sprinklr
  • Knowledge of paid social landscape, including optimization techniques and strategies, bidding models, and ad units across variety of social platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, etc.)
  • Strong knowledge in paid social media
  • Manage campaigns on social platforms including Facebook, Instagram, YouTube, Twitter, etc., working within the native tools on each platform to execute and optimize
  • Analyze campaign performance; could include reporting as often as daily, weekly, bi-weekly, or monthly, to ensure reporting ladders back to strategy and business objectives
10

Skills For Social Strategy Co-ordinator Resume

  • Good knowledge of all digital elements so they can have full understanding of digital – Paid Social, Programmatic, Remarketing, Video etc
  • Participate in discussions on tracking, tagging, and targeting related to social media
  • Keep campaign team well-informed of performance and tracking against KPIs
  • Create, find, and leverage custom audiences across 1st party DMP and 3rd party lists
  • Deep knowledge of paid social landscape, including optimization techniques and strategies, bidding models, tracking techniques, targeting options, KPIs, and ad units across variety of social platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, etc.)
  • Work with Sales and Marketing teams to develop pitch materials for advertising clients. Join pre-sales client meetings upon request
  • Provide insight on emerging trends and social media developments as they affect social media and marketing
  • History working with platforms to develop award-winning work
  • A expert understanding of media planning, distribution and content syndication

List of Typical Responsibilities For a Social Strategy Resume

1

Responsibilities For Director, Social Strategy Resume

  • Developing social audience targeting and re-targeting strategies
  • Maintaining deep expertise in the ever-changing social platform capabilities, formats and targeting
  • Applying direct marketing principles to social media strategies and executions through paid media
  • Developing and overseeing the execution of social CRM strategies
  • Developing and overseeing the execution of social performance campaigns
  • Drive quality of work, innovation and training as it relates to social platform planning and distribution, including
  • Gather, tabulate and analyse data from cutting edge social analytics tools, pulling out crisp insights and actionable recommendations
  • Oversee and manage complex social media programs (organic and paid), from planning to development to execution to evaluation
  • Deep understanding of social data and analytics and able to synthesize data to develop actionable insights and strategic optimizations
2

Responsibilities For Manager, Social Strategy Resume

  • Counsel teams on opportunistic moments and strategic optimizations, providing thoughtful POVs and recommendations
  • Collaborate with a team of specialists across production, creative, analytics, influencer, planning and experiential disciplines
  • Comfortable using analytics packages such as Google Analytics, Adobe Analytics. (Google Analytics
  • Evaluate new social platforms and calculate ROI and make resource investment case
  • Manage 3 person social strategy team and guide the day to day activities operation
  • Sharp understanding and point of view on social media trends; follows leading blogs, thought leaders and stays abreast of the latest content, product and marketing trends in social
  • Lead in-house management of Facebook (& other social platform such as Snapchat) campaigns across various tactics (site retargeting, first-party CRM data retargeting, prospecting) whilst hitting or exceeding program KPIs
  • Identify opportunities for new tactics/improved ROI and forecast investment and return, working directly with Brand Customer Relationship Management teams to fund
  • Collaborate with IT, Ad Operations, on site tagging, creative tag delivery, campaign strategy/execution, and reporting
3

Responsibilities For Global Head of Social Strategy Resume

  • Ensure WSI stays at the forefront of Facebook advertising and keep up-to-date with industry trends and be a subject matter expert on social for WSI
  • Manage the career objectives and work of 5 marketing analysts
  • Create, monitor and reports on social performance on a monthly, quarterly and campaign cadence
  • Manage internal and external communication and expectations to ensure that work is delivered on time, on budget, and is always on-strategy
  • A strong understanding and experience working with adserving, bid management, social and search monitoring platforms including Marin, DS3, Kenshoo, IgnitionOne, The Search Monitor, Social Bakers or similar
  • Advanced knowledge of Google’s Adwords or social ad accounts, especially tracking features and integration with Analytics (a pass on Google Advertising Fundamentals and Search Advanced exams is required)
  • Experience with all major research sources such as Hitwise, TGI and comScore, and experience of working with all major traffic and technology systems is desirable
  • Fully rounded individual with a technical and analytical mind with the ability to strategise and support the PPC client teams in meeting clients’ business goals
4

Responsibilities For Associate Director, Social Strategy Resume

  • Maintain and develop a high level of awareness of biddable media– such as search engines, DSP’s and social media (Facebook, Twitter and Linkedin). Also, a good understanding of SEO and the benefits of integration with PPC is preferable
  • Lead teams to deliver best in class social thinking and work that transforms client businesses
  • Develop thought-leadership for internal and external partners
  • Help facilitate internal transformation at Ogilvy to fulfil on our next chapter agenda
  • Participate in and/or lead new business efforts
  • Negotiate and obtain privileges from the social media platform contacts
  • Build an agenda for tools assessment and adoption
5

Responsibilities For Manager, Paid Social Strategy & Media Buying Resume

  • Develop communications and content strategies that leverage social platforms, influencers, and content partnerships to drive business results for the client
  • Lead, develop and inspire a best-in-class social media team
  • Be a role model and advocate for teamwork and collaboration across VML departments
  • Own the relationship with social platforms
  • Create and foster relationships with cross-agency partners
  • Find and mange partnerships with new paltforms and technologies
  • Be accountable for the performance of the team
  • Lead the development of and the management & optimization of a comprehensive social strategy for H-D
6

Responsibilities For Senior Manager, Social Strategy Resume

  • Responsible for communicating key social strategies and frameworks for the team to clients, agency partners and to internal cross-functional partners. Responsible for the relationships and communication with those stakeholders
  • Develop social plans for original digital content
  • Maintain and present social best practices document to internal teams
  • Act as liaison with SRPs and maintain partnerships with platforms and other vendors
  • Provide direction to team to conduct and analyze keyword and audience research necessary to build a new campaign
  • Provide direction to team on campaign structure, keyword, and ad copy development
  • Good knowledge and experience in planning, managing and activating multichannel campaigns (Facebook, Twitter, Adwords, YouTube), including their varying platforms
7

Responsibilities For Assoc Dir, Social Strategy Resume

  • Partner with editorial and production teams to develop social-first content extensions
  • Collaborate on integrated campaigns
  • Manage social concept development and content approvals
  • Act as primary point of contact for Production, Community and Editorial teams
  • Manage partnerships with key platform partners
8

Responsibilities For Analyst, Paid Social Strategy & Media Buying Resume

  • Work with research team to develop and track insights, and provide regular metrics and reports
  • Manage campaigns on social platforms including Facebook, Instagram, Twitter, YouTube, and Snapchat, working within the native tools on each platform to execute and optimize campaigns
  • Create, find, and leverage custom audiences across 1st party DMP and 3rd party data sources
  • Develop strategies to harness advocates online, whether those are industry influencers, consumers or other constituencies such as social media publishers like Facebook, Twitter, etc
  • Design and implement complex social media engagement campaigns, predominantly for consumer brands and companies
  • Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation
9

Responsibilities For Global Social Strategy & Channel Manager Resume

  • Collaborating with social creative, PR agency or client dedicated Social Media teams, advise on content production from concept to execution and community management to maximize engagement and advocacy for brands
  • Advise on web platform development from concept to execution (including social channels and mobile apps, in addition to brand microsites, corporate websites, etc.)
  • Digital marketing experience, with an emphasis on social media, and or/content development for major clients
  • Guide, mentor, and motivate staff
  • Play a key role in new business pitch development and presentations; anticipate/identify emerging client needs and effectively sell in digital/social media services
  • Collaborate with Analytics and Database Teams to leverage customer segments for specialized targetin
10

Responsibilities For Social Strategy Co-ordinator Resume

  • A hybrid thinker between distribution and content
  • Deep knowledge of social platforms
  • Ownership of efforts with larger brands

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