Social Media Strategy Resume Sample

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Violette Kerluke
6634 Della Mills,  Boston, MA
+1 (555) 294 3498

Work Experience

Assistant Director of Social Media Strategy
01/2017 - PRESENT
Philadelphia, PA
  • Develops content calendar for all pre-planned social media content across a range of Small Business social channels in accordance with a content strategy
  • Plans strategic approaches to socially charged integrated campaigns
  • Briefs creative teams on new strategies and content needs, and manages the full process of delivering content that is produced on schedule
  • Leads meetings with other strategists, creatives, publishers, and social engagement associates
  • Circulates content for approvals to key stakeholders, including Legal
  • Facilitates continuous content performance optimization
  • Develops new strategies to achieve against specific business goals and thoughtfully recommends KPIs and benchmarks to help measure success
  • Works closely with the social engagement team to publish content and to develop strategic approaches to real-time content
Social Media Strategy
03/2012 - 11/2016
Dallas, TX
  • Head up the social strategy for the International Commercial Innovation group
  • Work together with the VP Multi-Platform Production and the key sales heads to develop commercially compelling social media campaigns for brand partners
  • Work closely with the Head of Commercial Innovation, VP Multi-Platform Production and Sales heads to create opportunities for social revenue, creating business models to exploit digital assets
  • Manage innovative commercial social media stunts that serve Viacom clients
  • Lead social management of all branded social platforms ensuring growth and positive metrics, working closely with content and research teams
  • Key stakeholder of the YouTube social business and strategy to create a compelling experience with a focus on generating revenue
  • Lead the strategy for commercial Social TV including interactivity on the linear channels
  • Constantly consider social extensions for integrated or sponsored opportunities, generate ideas around sponsorships on the fly and oversee execution across regions
Social Media Strategy Internship
06/2008 - 02/2012
Boston, MA
  • Creates a test-and-learn agenda to gain insights on our work and to ensure we’re continuing to delivering best-in-class content across all channels
  • Interacts directly with key partners and influencers to acquire content assets such as approved copy and approved imagery
  • Liaises with compliance and risk teams as needed to assure policies and procedures are met in publishing to channels
  • Stewards paid media budget according to an agreed upon strategy
  • Reports out monthly and quarterly on content and campaign performance
  • Lead the production of various global digital and social brand campaign assets that support the strategic Levi’s marketing plan
  • Understand the Levi’s brand financial plan and develop briefs that not only meet creative expectations but make positive impact on how the work drives sales


DeVry University's Keller Graduate School of Management
2004 - 2008
Bachelor's Degree in Marketing

Professional Skills

  • Proactively recommends opportunities to strengthen RBCI’s competitiveness, create cost efficiencies, and enhance client experience through social media & lead generation
  • Provides senior management with timely and transparent social media reporting for marketing, sales & service, status of social media development & innovations to make effective business decisions
  • Think strategically, creatively and proactively; demonstrates clear communication and presentation skills
  • Strong inter-personal relationship skills
  • Marketing experience, with strong preference for specialization in entertainment marketing or social
  • Fluency in Microsoft Office suite (including advanced PowerPoint skills), Internet, on-line services
  • Strong analytical experience in developing digital performance metrics

How to write Social Media Strategy Resume

Social Media Strategy role is responsible for events, software, integration, design, research, digital, travel, media, microsoft, facebook.
To write great resume for social media strategy job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Social Media Strategy Resume

The section contact information is important in your social media strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Social Media Strategy Resume

The section work experience is an essential part of your social media strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous social media strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular social media strategy position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Social Media Strategy resume experience can include:

  • Strong business acumen and client relationship management experience
  • Exceptional communication skills—verbal and written
  • Management experience leading and a managing team of experts, including managing performance
  • Good understanding and knowledge of community-building on social media sites and/or blogs
  • Demonstrated success growing social media channels, customer databases and customer engagement
  • Four or more years of social media marketing experience

Education on a Social Media Strategy Resume

Make sure to make education a priority on your social media strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your social media strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Social Media Strategy Resume

When listing skills on your social media strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical social media strategy skills:

  • Experience using content marketing platforms
  • Experience leading social media teams
  • A strong understanding of the Crain organization and the strength, uniqueness, and power of each Brand
  • Experience in digital marketing or communications
  • Experience with social media/social media marketing
  • Develop/maintain strategy and development priorities for ENPS digital and social media products

List of Typical Experience For a Social Media Strategy Resume


Experience For Assistant Director of Social Media Strategy Resume

  • Flexible and capable of changing and adapting to accommodate internal and external circumstances
  • Lead a social media influencer and sharing programme to reach and engage new audiences
  • Devise innovative social media experiments that optimize the audience journey to committed giving, advocacy and prayer action
  • Invest in and trial new technologies and approaches that keep WVUK at the leading edge of social media
  • A real passion for news

Experience For Social Media Strategy Manager Resume

  • Dedication to The Times and its journalistic mission
  • Work a weekend day
  • Develops goals and strategies for the social media sites maintained by University Communications and Marketing, including, but not limited to the University’s main Facebook, Twitter, LinkedIn, Instagram, and Snapchat accounts
  • Manages the department’s social media sites, including developing and tracking key social media and digital outreach metrics and targets; working with staff across the department and University to determine what content to post each day to meet social media and digital outreach metrics and targets
  • Monitors content to ensure it meets the unit’s quality standards by removing content deemed inappropriate and regularly interacting with social media followers as needed to accomplish the department’s goals
  • Digital marketing or social media management experience
  • Thorough and vast knowledge of the digital landscape as pertains to marketing with specific expertise in social media
  • Develops video, photo and editorial content as needed and implements the university’s social media guidelines
  • Possess a creative eye and can produce on-the-fly content

Experience For Account Executive of Social Media Strategy Resume

  • Design and develop audience strategies to maximise the impact of the WVUK organizational strategy across all social media channels
  • Develop a distinctive and vibrant social media personality for WVUK
  • Achieve full integration of organic and paid content as part of integrated campaigns that deliver organisational outcomes and improve the impact of our social media operation
  • Enhance and manage risk to WVUK’s reputation, leading the response to trending social and mainstream media stories and negative comment in an intelligent and agile way
  • Train staff and act as WVUK’s social media expert for senior leaders and managers

Experience For Director of Social Media Strategy Resume

  • Analyse and report on social media activity to achieve key performance indicators,
  • Collaborate with brand partners, internal stakeholders and external partners to develop and execute social media and email strategies that delivers results against key marketing initiatives
  • Collaborate with Digital Marketing Managers (DMM), Media Planners/Buyers and Brand Directors on overarching brand and digital marketing strategy
  • Actively partner with cross-functional teams including Brand Marketing, Research and Insights, Media, Creative Studio, Industrial Design, Public Relations, Corporate Communications, Corporate Marketing and Customer Service to develop consistent customer experiences
  • Manage crisis communications in collaboration with Public Relations, GTS Communications, Customer Service, Corporate Communications and external partners
  • Proactively develop external partnerships and support contract negotiations with external partners and/or vendors to maximize efficiency and effectiveness of marketing technology investments
  • Executes Brand communication / PR strategy by facilitating great relationships with advocates, influencers, and bloggers to drive and support social execution

Experience For Hollister Social Media Strategy Specialist Resume

  • Mentor and further develop a best-in-class social and email team
  • Deep expertise in executing all social media functions - community management, paid social, social listening, crisis management, influencer management and content syndication
  • An understanding of social media KPIs and the ability to produce results in a fast-paced environment
  • Passionate, creative problem solver with ability to thrive in a highly energetic, fast-paced environment
  • Champion of process and culture change
  • Collaborate with our social media team to brainstorm, draft and implement strategies that guide our social media efforts
  • Analyze metrics and draft reports

Experience For Social Media & Strategy Specialist Resume

  • Innovate new social content strategies to broaden our brand’s reach
  • The ability to work independently with limited to no supervision
  • Strong analytical skills to respond to data in real time and guide our social media strategy with a deep understanding of the Facebook Insights tools and other metrics measurement tools
  • Can-do attitude with a willingness to roll up your sleeves and do any task required to grow an audience - no matter how big or small

List of Typical Skills For a Social Media Strategy Resume


Skills For Assistant Director of Social Media Strategy Resume

  • Collaborate with colleagues at AP especially around strategic conversations with tech and media startups to discover/validate potential partners
  • Demonstrated expertise in social media strategy and execution
  • Demonstrate knowledge of the client’s competitive landscape and industry sector as well as digital and social media expertise across platforms
  • Strong knowledge of website structure, technology platforms and social networks
  • Plans and manages own time and priorities; assists junior staff to do the same
  • Financial services experience

Skills For Social Media Strategy Manager Resume

  • People management experience
  • Working knowledge of social media listening software such as Hootsuite or NUVI
  • Helps position the ENPS offering to both better serve existing markets and serve pure-play digital content producers
  • A deep understanding of social & digital marketing, analytics, technology and strategy
  • Display understanding of annual client budgets and billing and the economics of MWW’s business
  • Quarterly social media compliance reporting to the Board on strength of control environment
  • Work with the strategy team to develop integrated social media strategies for existing and new business clients – demonstrating an ability to generate compelling content, a strong understanding of the various channels, an ability to deliver against clients’ objectives and to meet their success metrics
  • Be the agency’s monitoring champion – liaise with monitoring companies

Skills For Account Executive of Social Media Strategy Resume

  • Manage iHeartMedia’s local social media messages and interactions across all social media platforms, including but not limited to Facebook, Twitter, Instagram, Snapchat, Vine, YouTube, Periscope, Meerkat, Pinterest, Tumblr, Google+, Reddit and others
  • Identifies emerging growth areas and technology changes in the digital and social media landscape
  • Builds relationships with digital and social leaders within our existing customers and prospects
  • Develops relationships with industry vendors involved in digital and social content creation and tracks industry trends and emerging products
  • Identifies conference and networking opportunities
  • Lead on the ground support for events, social milestones and live TXs, working with wider organization
  • Defines new/emerging platform adoption for RBC Insurance and definition of pilot programs or test & learns

Skills For Director of Social Media Strategy Resume

  • Responsible for maintenance and relevance of social media policies and standards, including communication of social media through intranet site and RBC Connect
  • Seek continuous improvement and innovation in those products in order to best serve our current and future customer base
  • Collaborates with the global ENPS sales, product, and support teams
  • Represents the ENPS team at industry and customer-specific events
  • Observes content producer workflows across the media landscape and designs elegant solutions

Skills For Hollister Social Media Strategy Specialist Resume

  • Works collaboratively with customers and vendor partners to meet future needs
  • Clear strategic thinker with the ability to articulate insights, rationales and proposals to clients
  • Supervises junior staff and manages account teams to execute against client business objectives and budget
  • Works independently and coaches junior staff to ensure high quality deliverables and results
  • Travel as needed for client meetings and events
  • Basic knowledge of SEO techniques
  • Work with Crain Corporate & Brand Leadership, establish a flexible social media strategic plan that can be customized and executed at the Brand level and encompasses both external social media presence and the use of social media to drive engagement on our digital properties
  • Work with Publishers, Editors, Digital GMs, Audience Development Directors, Marketing Directors and Event Directors, as well as Corporate and Brand technology teams, to develop tactical social media initiatives that have application across all departments within the Brands
  • Establish Company-wide and Brand-level baseline social media performance metrics

Skills For Social Media & Strategy Specialist Resume

  • Establish consistent set of strategic, tactical and operational KPIs to measure social media performance at a Company-wide and Brand-level
  • Establish scorecard system to effectively identify high/low performing social media properties at Crain, monitor industry leaders/peers and facilitate the sharing of Best Practices among the Brands
  • Drive continuous social media improvement across all Brands by utilizing a data-driven approach to social media deployment and evaluation
  • Lead editorial content and structure to reflect changing trends with social at the core
  • Create and update relevant documentation for social media best practices to show success cases, statistics and look at building proposals/user cases
  • Key relationship stakeholder with social media platform partnerships
  • Work with Analytics team to develop performance benchmarks
  • Translate data-driven insights and trends intro strategy for social platforms

Skills For VP, Social Media Strategy Resume

  • Work closely with brand teams to develop, communicate and execute sponsorship opportunities around our digital/social content offerings and influence campaigns
  • Works with enterprise social media teams to determine new social platforms for RBCI
  • Sets the overall RBCI strategic direction for reaching clients through social media and leverages unique opportunities that social media enables to offer product/ distribution innovation
  • Creates business cases for new platforms, as well as new functions for existing platforms
  • Ultimate accountability for social media functions, platforms and maturity model, and for emerging capabilities

Skills For Senior Manager, Social Media Strategy Resume

  • Key business contact for enterprise social media audit
  • Collaborate with marketing to develop channel strategies for target client segments and ensure client insight is driving strategic direction for proposed innovations
  • Maintain end-to-end view and leverage functions of social media tools and innovations for sales, service & claims
  • Chair of RBC Insurance Social Media Steering Committee, with organizational accountability for social media governance and linkage to enterprise social media teams
  • Make recommendations for company pages within each platform to increase the visibility of company’s social content
  • Employ a strong audience-centric approach, guiding all commercial social efforts in a direction that resonates with commercial target audience segments in the right channel, with the right message, at the right moment in their customer journey
  • Consult on social media content creation and campaigns designed to support product launches, sustain interest in existing products, influencer marketing, events and sponsorships
  • Strong decision-making and ability to reorient teams and drive execution when priorities change

Skills For Head of Social Media Strategy Resume

  • Experience in social media or digital journalism
  • Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties
  • Line-manage a social media co-ordinator, maximising performance, developing work opportunities and supporting personal growth and spiritual nurture
  • Deep understanding of all mainstream and some emerging social channels
  • Drive ongoing evaluation of the B2B social ecosystem to help drive an optimal customer journey across platforms
  • Leading The Times’s main presence on Twitter and Facebook: providing coverage of breaking news and live events, conceiving and executing innovative social plans for enterprise projects and engaging readers in UGC projects
  • Building creative social native content as well as editorial content for The Times’s core platforms
  • Consistent record running social feeds for major media outlets
  • Facility for problem-solving

Skills For Social Media Strategy Director Resume

  • Manage social media agencies and the social media budget, including promotional budget
  • Collaborate with Insights/Analytics to provide monthly dashboards to track, evaluate and report on the performance social media and email marketing campaigns
  • Monitor and evangelize the latest social and email trends, competitor activities and emerging digital platform opportunities
  • Identify trending stories relevant to our brands’ respective missions and collaborate with our editorial team for coverage and promotion
  • Brainstorm ideas and carry out creative social media videos. This includes live videos, which are done independently and with no editing
  • Post engaging headline, article text and social media copy accurately and with fast turnaround time and demonstrable audience engagement

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