Creative Strategy Resume Sample

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Haleigh Dibbert
9914 Emard Vista,  San Francisco,  CA
+1 (555) 128 7129

Work Experience

Director, Creative Strategy
09/2015 - PRESENT
Phoenix, AZ
  • Manage personnel, resources and budgets
  • Direct supervision of directors of messaging and content strategy, digital and emerging strategy, and designers. Matrix supervision of story tellers, Santa Clara Magazine, media and internal communications, social media, web designers, and photographer/videographer
  • Hire, supervise and evaluate professional staff
  • Oversee the work by contracted design firms and printers, contracted and staff writers, copy editors, photographers, illustrators, as well as faculty and student contributors
  • Conceiving unique, original, best-in-class branded content, marketing, and advertising campaigns that align with both The Atlantic’s sensibilities and the advertiser’s objectives
  • Leadership experience in creative and entrepreneurial leadership roles
  • Deep industry experience in media and entertainment across traditional and emerging media
  • Demonstrable experience working cross-functionally with leadership in developing and executing successful plans
  • Exceptional collaboration and relationship-building skills, and ability to develop strong working relationships
Creative Strategy
03/2009 - 06/2015
Los Angeles, CA
  • Excellent communication skills, including public speaking and leading large meetings
  • Exceptional organizational and analytical skills, demonstrated skill in requirements gathering, resource organization, and schedule development
  • Deep understanding of Facebook’s strategic and competitive position as well as the relevant broader markets
  • Proactively determine where and how in-depth insights about attitudes and behavior can help make clients’ marketing more successful, applying innovative research and listening methodologies to create relevant, breakthrough, and inspiring Creative
  • Develop agency thought-leadership pieces and be an evangelist for the Creative Strategy capability across the agency, demonstrating DigitasLBi’s standing as an industry leader and driver of what’s next, across a wide array of existing clients and new business opportunities
  • Digital marketing savvy- an appreciation for what’s new and important in modern marketing, what it means for brand communications and consumer engagement
  • Discern industry insight and ‘human truth’ from mounds of data
  • Collaborating with the rest of 2U’s marketing team on developing and activating campaign and content strategies for PR activities
  • Developing ongoing strategies to promote and secure earned media for our University partners’ programs including their program offerings, students, faculty, research, outcomes, etc
Creative Strategy Planner
02/2003 - 11/2008
Boston, MA
  • Collaborating with 2U’s corporate communications team
  • Developing our approach to measuring and analyzing social media activities, including, but not limited to collaborating with the marketing team to establish industry-standard KPI’s
  • Experience directly related to the responsibilities described
  • Experience mentoring or managing junior-senior level staff
  • Demonstrated ability to interact well with senior executives and leadership from our partner schools (e.g., Deans, Provosts)
  • Experience working across a range of industries is important, with experience in the education, non-profit, business and technology sectors being valuable
  • Familiarity managing budgets and getting creative to make limited budgets effective
  • Strong understanding of how an in-house creative team functions


University of California, Los Angeles
1999 - 2003
Bachelor's Degree in Related Field

Professional Skills

  • Experience managing a team in a creative environment; possesses strong inter-personal skills, team management and team building skills
  • Excellent creative and copywriting skills in Spanish. Good writing and verbal skills in English
  • Possess the resourcefulness and coalition building skills necessary to execute big ideas involving multiple organizations and competing priorities
  • Strong production and creative presentation skills
  • Demonstrated experience in leading the creative of original shoots for campaigns working closely with the Operations / Production team
  • Exceptional communication (written and verbal), relationship building and public speaking skills
  • Prior experience creating campaigns that are timely and stretch across marketing tactics

How to write Creative Strategy Resume

Creative Strategy role is responsible for creative, design, building, collaboration, finance, reporting, research, digital, travel, media.
To write great resume for creative strategy job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Creative Strategy Resume

The section contact information is important in your creative strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Creative Strategy Resume

The section work experience is an essential part of your creative strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous creative strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular creative strategy position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Creative Strategy resume experience can include:

  • Manage agency resources effectively for global branding initiatives
  • A proven portfolio of creative strategies that demonstrates, originality, innovation and problem-solving
  • Demonstrates a flexible writing style that addresses multiple audiences and value propositions by audience, while maintaining the brand voice
  • Create scope of work and manage project plan with timelines and understanding of prioritizing resources, tasks and personnel
  • Exceptionally strong writing ability
  • Demonstrates ability to develop new topics, research, and find a unique spin on existing topics

Education on a Creative Strategy Resume

Make sure to make education a priority on your creative strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your creative strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Creative Strategy Resume

When listing skills on your creative strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical creative strategy skills:

  • Demonstrated creativity in developing strong promotional concepts
  • Relevant experience with a demonstrated track record of success
  • Create effective marketing programmes with strong quantitative results against objectives
  • Dynamic presentation and communication skills (written and oral)
  • Experience inspiring and supervising a team in a fast paced always evolving business environment
  • Experience in managing major advertising campaigns, including direct response

List of Typical Experience For a Creative Strategy Resume


Experience For Director, Creative Strategy Resume

  • Possesses strong time and project management skills with the ability to juggle multiple priorities
  • Strong collaboration skills needed to work with internal teams to write, edit and design content
  • Robust experience in social media strategy development
  • Experience in consumer products industry
  • Total experience
  • Is highly organized, with a strong attention to detail
  • Works closely with Production team to ensure high-quality, cost effective and on-time outcome, regarding production of live action shoots
  • Strong understanding of digital content
  • Work with creative team on brainstorming and developing ideas for digital assets, including email, GDN, and Facebook creative ads

Experience For Creative Strategy Manager Resume

  • Editorial requirements include basic SEO understanding, content development, brand awareness
  • Manage and communicate a 2-year seasonal thematic plan for each of Nickelodeon’s Franchise properties for CP
  • Serves as a liaison managing multiple departments’ creative needs and responsible for gathering, managing and analyzing effectiveness of all aspects of creative project work
  • Ownership of the communications design messaging and strategies for our internal communications supporting internal call center teams, national and strategic channel teams
  • Assists RNL Creative Lead, Designer and Copy Writer to produce early concept work for client review
  • Leads the presentation of creative brief and early concept work to client
  • Can understand and apply RNL and industry data and best practices to the benefit of the client’s campaign and is skilled at discussing these areas with the client and RNL teams
  • Travels occasionally to client sites and Ruffalo Noel Levitz conferences

Experience For Director of Global Creative Strategy Resume

  • Lead and set the strategic direction for the Brand and Creative Strategy group
  • Lead the Creative Strategy team to work with the front-line sales teams to develop the best possible solutions for clients
  • Day to day management of the Creative Strategy team to ensure they are delivering their objectives. Coach and support the team to meet their deadlines and effectively prioritise projects
  • Responsible for implementing, reviewing and updating systems and processes within the team to ensure the best possible solutions are being developed for clients. Regional
  • Work with the Catalyst Content Studio commercial production team to ensure accurate production cost estimates and communicating details to the front line sales team (for media planning)
  • Create project plans and assist in the deal review process for every successfully converted proposal to ensure a smooth hand-over from pitch to contract and then to execution/production
  • Work with the broader Catalyst BCDE team to ensure optimal pitch to deal conversion rates and repeat clients
  • Keep up-to-date with industry and technological advancements particularly in digital advertising/targeting and b2b events and evolve client pitch and presentation process
  • Provide leadership for university’s campaign communications plan and in collaboration with the AVP University Marketing & Communications, VP of University Relations and development senior leadership, develop and provide campaign materials for use with various constituents across the donor lifecycle

Experience For Director, Creative Strategy & Services Resume

  • Upon request or in the AVP’s absence, supervise staff, attend meetings and make decisions on AVP’s behalf, making sure that the department runs as it needs to on a daily basis
  • Exceptional writer/editor and can generate thought provoking ideas to create compelling content
  • Keep informed of business trends and developments in marketing, communications and organizational management
  • Knowledge of traditional and digital marketing
  • Ensure all program initiatives align with SCU’s and UMC’s core values and culture
  • In partnership with the AVP, participate in developing and implementing a strategic plan that supports the organization’s vision and goals; translates the strategic plan to staff to ensure support; and modifies the plan in response to changing internal and external factors

Experience For Executive Director, Creative Strategy Resume

  • Maintain contact with external constituents and solicit feedback for improved university relations
  • Prepare progress reports; inform supervisor of project status and deviation from goals
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention
  • Strategically distribute each piece of content after it’s published
  • Ask thorough questions to gather information needed to complete assignments
  • A focus in creative design and a knowledge base of design tools, HTML
  • Is a self-starter, with the ability to thrive in a fast-paced, dynamic environment
  • Responsible for creative ownership, oversight and tracking of all multiplatform components created for a campaign including graphics, promos, digital elements, off-air elements, radio promotions and any other related marketing materials
  • Accountable for creating a positive, energetic, fast paced creative atmosphere where ideas flow constantly while work is delivered on time and within budget

Experience For Marketing Manager, Creative Strategy Resume

  • Supervise the production of live action shoots. Assess casting, wardrobe, art direction, and director´s proposals
  • Develop and assist in the management of the Engage team to ensure we are working towards ‘best in class’ within the industry
  • Ensure deadlines are met, actively working on accounts where necessary
  • Deliver highly accurate and compelling campaign reports
  • Compile feedback from approvers/stakeholders and serve as main point of contact for Creative Team to our marketing partners
  • Embrace agency model in a client-based relationship w/ marketing partners
  • Inspire, lead and collaborate with an existing team of strategists under your supervision
  • Clearly communicate project status, timelines, deliverables, goals, and expectations to internal team and other departments on a regular basis
  • Lead brainstorm sessions with his/her team to foster fresh and innovative ideas to the campaigns we produce

Experience For Director, Creative Strategy Nickelodeon Resume

  • Work closely with multiple departments such as Marketing, PR, Graphics, Digital, Programming, Studios, Operations and Creative leaders in order to align messaging and provide strategic guidelines
  • Directs work of in-house and out-of-house creative producers, editors, designers, animators, sound designers, etc
  • Constantly researches industry trends, case studies, social media / digital initiatives to stay up-to-date and bring new ideas to the campaigns and inspire the team
  • Significant experience in high profile campaign activity
  • Experienced team manager who can get the most from your team
  • Client side account management experience
  • Monitor client results and delivery against forecast & provide clear strategic direction on how to improve performance and growth in investment

Experience For VP, Marketing Content & Creative Strategy Resume

  • Can produce inspirational creative presentations and run successful brainstorms
  • Familiar with relevant technologies and research tools
  • Work with our client’s internal creative team to project manage creative requests and see deliverables through completion
  • Ensure assets are delivered on time and within budget
  • Write creative briefs, and kickoff projects w/ creative team
  • Understand stakeholders and approvers for campaigns
  • Set client expectations on timelines and deliverables

Experience For Senior Specialist Content & Creative Strategy Resume

  • An organization beast, who can also build great partnerships with internal client teams and designers
  • Provide management and mentorship for creative strategy team with a focus on agency growth and individual team member development
  • Provide mentorship, guidance, and support the development of creative strategy team members
  • Creates and maintains global brand standards
  • Oversight of all creative initiatives, charge backs, workflows, budgets, audit & process

Experience For Brand Creative Strategy Manager Resume

  • Raise the creative bar for the internal teams’ output to be equal to or better than external agencies
  • Ensure global brand is applied consistently across all external and internal agency resources across the enterprise according to agreed definition and standards
  • Develop effective marketing tactics for local marketing and sales initiatives that are in alignment with the overall brand
  • Experience in a creative agency or working in partnership with creative agencies
  • Demonstrated ability to communicate, present and influence creative consideration at all levels of an organization, including executive and C-level
  • Demonstrate to others how to problem solve strategically, creatively and tactically

List of Typical Skills For a Creative Strategy Resume


Skills For Director, Creative Strategy Resume

  • Proven effectiveness as a leader in employing digital marketing and content strategy
  • Experience being the direct client contact and lead fostering that relationship
  • Experienced in leading photoshoots, using DSLRs and post-production techniques
  • Copy writing and creative messaging experience
  • Experience in a senior creative strategic role providing services within a marketing firm, creative agency or relevant organization
  • Experience teaching creative advertising or public relations courses
  • Experience leading or managing change or business transformation

Skills For Creative Strategy Manager Resume

  • A strong and diverse portfolio of original advertising and brand engagement work, including broadcast, digital, video, and new media
  • Experience in managing large volumes of direct mail while performing A/B tests; 4+ years
  • Demonstrates the ability to gain consensus and build positive, productive working relationships
  • Demonstrated creative leadership and strategic thinking abilities
  • Strong understanding of the production process from conception, pre-production to post production for multiplatform campaigns
  • Experience with creating content for digital and mobile
  • Experience leading day-to-day strategy for key clients

Skills For Director of Global Creative Strategy Resume

  • Background/experience in graphic design or copywriting
  • Experience working with higher education or non-profit organizations
  • Experience with marketing automation platforms
  • Relevant professional experience in the creative area of advertising or public relations
  • Experience in using software and hardware relevant to creative strategy, execution and design in digital and print (such as Adobe Creative Cloud, etc.)
  • A proven, subject matter expert in the field of print and web design, information architecture, writing, strategy, and audio/visual production
  • Proven ability to manage project schedules, estimates, and resources based on SLAs
  • Art direction experience at a creative agency
  • Efficiently manage resources and prioritize tasks

Skills For Director, Creative Strategy & Services Resume

  • Industry experience in consumer technology or related industries;4+ years
  • Industry experience in consumer technology or related industries; 4+ years
  • Understanding of design thinking and agile methodologies including customer research, rapid prototyping, testing, and “sprint” development
  • Attunement to both the evolving marketing and media landscapes, current events and the shifting zeitgeist
  • Multi-task and work under pressure on a fast-paced demanding environment, while managing highly-profile, sensitive projects
  • Execute world class brand creative, bringing fresh insights and ensuring brand consistency internally and in the marketplace
  • Monitor the competitive landscape to constantly stay abreast of new developments and marketing opportunities
  • Design and video software expertise including Illustrator, Photoshop and After Effects
  • Develop talent and keep the team motivated while facing deadlines and work pressures

Skills For Executive Director, Creative Strategy Resume

  • Passion and awareness for creative, marketing and digital
  • Develop and execute a learning curriculum for clients and their creative agency portfolio
  • Promote awareness of the Economist Group’s content solution offering
  • Exceptional strategic, conceptual and visual storytelling talent
  • Manage large volumes of direct mail while performing A/B tests
  • Partner with copywriting creative strategists to take briefs and turn them into big, original, culturally vibrant and award-worthy ideas
  • Relentlessly drive accessories by delivering best in class creative, rigorous test-and-learn optimization, and rapid execution
  • Grow accessory sales by developing strategic recommendations that meet business objectives and long-term goals

Skills For Marketing Manager, Creative Strategy Resume

  • Analyze program performance and leverage key data and customer insights to optimize existing programs and drive new strategies for accessories growth
  • Partner with all EIC’s to maintain up to date property knowledge for all upcoming episodes, new characters and storylines
  • Create digital, video and print communications. Specifically responsible for messaging to be used in all digital and print media communications
  • Works with RNL Client Services and Strategy teams to gain detailed understanding of client goals and RNL proposed solutions
  • Manage internal and external resources to ensure projects stay on track from concept through completion

Skills For Director, Creative Strategy Nickelodeon Resume

  • Communication Skills: Excellent written and verbal skills and a demonstrated ability to effectively. communicate with team members, vendors, clients and partners at all levels throughout the organization
  • Supervisory and Leadership Skills: Possesses the ability to inspire team members to achieve their own professional goals while supporting the goals of the organization
  • Drive communications strategy development based on insights that are grounded in consumer and competitive intelligence and proven performance metrics that deliver against business KPIs
  • Understand consumer trends & behaviors, products, pricing models and promotional levers to effectively compete and win in a dynamic industry
  • Drive the development of world class brand and retail creative to drive gross ads based on market objectives and priorities
  • Be the owner to drive campaign effectiveness and optimization in a cross functional process that drives innovation and culture shaping ideas attached to our brand
  • Lead creative engagement with key stakeholders on all communication initiatives. Including: Agency strategic/creative partners, IMT, Media planning Team, Marketing Effectiveness, BU teams

Skills For VP, Marketing Content & Creative Strategy Resume

  • Ensure continuous momentum and adjustments through messaging life-cycle management and collaboration with Media as well as Marketing Effectiveness and Segmentation organizations
  • Develop strong partnerships with the business units and across the internal Marketing organization to ensure project timelines and deliverables are completed and evaluated
  • Management experience of a creative team
  • Demonstrated ability to represent the team at executive level meetings
  • Manage production budget for all advertising executions and ensure billing and accrual accuracy with internal finance team and advertising agencies

Skills For Senior Specialist Content & Creative Strategy Resume

  • Work directly with Verizon legal to secure legal approval on all advertising materials and communicate any feedback to advertising agencies and internal teams
  • Numerous examples of innovative creative work that delivered on brand objectives
  • Owns an impressive rolodex of creative relationships – potential client and vendor/partner
  • Develop a vision for brands’ presences on Snapchat, and provide the inspiration, blueprint, and leadership to realize your proposed vision
  • Lead strategic conversations that continuously uncover and elucidate new business needs and opportunities; inspire and motivate executives
  • Educate clients in creative approaches to the platform using combined insights on how Snapchatters use the platform, evolving advertising formats, and campaign objectives
  • Generate insights, ideas, and strategies that further the major business goals of the client
  • Work with the product, research, and measurement teams to develop insights-led product development for the category

Skills For Brand Creative Strategy Manager Resume

  • Serve as a thought leader on the ways mobile technology can fundamentally change the relationship between brand and consumer
  • Manage key creative agency partnerships
  • Tom Rutledge, President & CEO
  • Expense budget to plan
  • Qualified to teach Creative Strategy and Execution (for example, experience in copywriting, designing and producing a range of marketing communications products including advertising and public relations materials in digital and print media, etc.) and other creative, design, advertising and/or public relations courses

List of Typical Responsibilities For a Creative Strategy Resume


Responsibilities For Director, Creative Strategy Resume

  • Drive innovative solutions and brand experiences that deliver results
  • Proactive, independent, tenacious, strong work ethic
  • Leading the strategic thinking for the brand and partnering directly with Creative Teams to ensure powerful work that works well
  • Understanding of creative development and design process – specifically as it relates to videos, graphics and other enhanced content formats
  • Manage AOR contract/ relationship, including resolving AOR issues related to Divisional support
  • Lead a team of art directors, copywriters, multi-media designers, account executives, and project managers and partner with the vendors as needed to maintain an optimized team

Responsibilities For Creative Strategy Manager Resume

  • Bring the promise of the brand to life in meaningful, relevant, customer-centric terms. Ensure the consistency of the look and feel in accordance with our brand identity
  • Maintain a positive attitude when working with internal and external teams – be solution-oriented, and supportive in finding solutions to unexpected challenges
  • Manage all projects using customer-centric design methods
  • Remain up-to-date with the latest digital trends and technology where groundbreaking stories can be told
  • Partner with strategists, account managers, and internal clients to craft briefs and set expectations for deliverables

Responsibilities For Director of Global Creative Strategy Resume

  • Ensures brand consistency across all key touchpoints
  • Support other business units with creative strategy and development on an as-needed basis
  • Help develop existing talent and recruit key creative skill sets to meet the evolving demands of the business and today’s ever-changing markets and media landscape. Expand the team and its capabilities to reduce reliance/dependency on outside agencies and vendors
  • Lead creative workshops with Skyword clients to help push them to create visually engaging and entertaining stories
  • Act as consultant to account teams to assure appropriate creative strategies are being considered
  • Be able to address and solve complicated creative challenges and quality issues – includes challenges resulting from budget constraints

Responsibilities For Director, Creative Strategy & Services Resume

  • Build a culture of trust and teamwork
  • Evaluate and elevate the current creative products Skyword delivers for clients
  • Develop briefs that excite clients and provide Skyword’s extensive freelancer community with clear direction while soliciting their own creative thoughts, styles and experiences
  • Create presentation materials to communicate recommendations to clients and consistently help improve their content strategies
  • Help Skyword succeed through bold and innovative ideas
  • Facilitate a creative strategy conversation and extract meaningful insights
  • Adapt on-the-fly
  • Collaborating across in-house capabilities – Media, Social Strategy, Shopper Marketing, Data & Analysis, Technology - in order to bring to life strategies and executions that create a seamless brand experience at every point in the consumer journey

Responsibilities For Executive Director, Creative Strategy Resume

  • Create and implement direct response tactics including but not limited to direct mail, customer engagement and bill statement marketing
  • Coordinate with internal strategy teams on identifying segments and proper messaging unique to particular sales channels
  • Partner with field marketing organizations to design local and national marketing programs across multiple channels
  • Apply innovative research and listening methodologies to create relevant, breakthrough consumer insights
  • Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
  • Create tactical marketing plans for specific campaigns in collaboration with cross-functional teams, and successfully manage the execution of those plans
  • Drive call volume growth through direct response tactics while maintaining the overall brand
  • Lead team brainstorms and workshops that efficiently solve creative problems

Responsibilities For Marketing Manager, Creative Strategy Resume

  • Employ strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables
  • Be an effective team member and relationship builder to work autonomously and across time zones as needed
  • Interpret multiple stakeholder creative reviews and consolidate feedback for agency
  • Coordinate with internal strategy teams on identifying segments and proper messaging unique to direct mail
  • Create and implement direct response tactics including but not limited to direct mail
  • Manage large volumes of direct mail
  • Practice Leadership and New Business Growth

Responsibilities For Director, Creative Strategy Nickelodeon Resume

  • Creative Direction
  • Creative Strategy and Ideation
  • Team Management
  • Formulates a vision for the best way to expand Experiences Studio efforts within Horizon Media, while being cognizant of the landscape of competitor agencies, evolving models and client appetite
  • Presents successfully in front of clients and internal stakeholders, can effectively ‘sell’ a creative idea or the Experiences Studio

Responsibilities For VP, Marketing Content & Creative Strategy Resume

  • Leads scoping and FTE process; determines most effective structure for Experiences Studio personnel in relation to client needs
  • Adapts vision for prospecting business externally and stays on the forefront of practice-enhancing opportunities
  • A knack for finding ‘real’ insights and presenting them in a way that inspires creative
  • Leads pitch process; interfaces with other Horizon divisions to ensure that full work product, tools and resources are appropriately identified and included
  • At least five years of professional experience in advertising, public relations, digital or social communications or branding relevant to creative strategy, design and execution of messages in digital and print

Responsibilities For Senior Specialist Content & Creative Strategy Resume

  • Experience leading large distributed teams of Design, Brand, UX, Copy, and Production resources
  • Proficient in Adobe Creative Suite, iWork and MS Office
  • Translate requests into tight deliverables, assumptions and timelines
  • Interest in the disciplines of 2U’s university partner programs (i.e. Education, Technology, Business, Public Health, Social Work, Government, Law, etc.)
  • Be an innovative strategist and marketer to bring fresh ideas, as well as a disciplined, strategic approach to client engagements; a track record of contributing to the success of consequential brands
  • Identify opportunities and potential challenges proactively
  • Execute and shepherd campaigns from concept and executive buy-in through all stages of creative development, production and post-production—ensuring faithful execution, quality, and brand consistency all the way

Responsibilities For Brand Creative Strategy Manager Resume

  • Mentor and nurture team to help build the in-house capability into a creative force of excellence
  • Develop and lead a wide variety of projects (Email, Display, Social Media, Video & Print) from kick off through execution
  • Quickly assess and anticipate market trends, competitive shifts and adopt strategies to drive optimal performance
  • Analyze results across all platforms (specifically media and CRM) and optimize regularly
  • Strategically build relationships and work with numerous partners across integrated marketing, media, CRM, finance, agency, etc., ensuring marketingstrategies and programs are delivered on time and drive desired outcome
  • Secure support of leadership and cross functional teams to execute recommended strategies
  • Manage yearly budget and scope for multiple agencies
  • A collaborative, ‘can do’ approach that encourages co-operation between internal departments and helps to enhance CNBC’s client relationships
  • Willingness to travel as required and to work flexible hours when necessary

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