Media Strategy Resume Sample

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Nyah Johnston
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Work Experience


Associate Manager, Media Strategy
12/2017 - PRESENT
Detroit, MI
  • Work with team Managers to coordinate development and execution of off-air media campaigns through our ad agency
  • Assist in influencing, implementing and analysis of media plans and strategies
  • Conduct Market Research on competitor networks and shows
  • Maintain and evolve On-Air strategy aligned with program scheduling’s strategy development and evolution
  • Participate on monthly cross-channel calls to communicate pertinent NGC and Wild priorities and to understand sister nets’ upcoming priorities/flights. Plan the weekly cross-channel support strategy according to available inventory and commitments
  • Educate strategic partners on Facebook’s platform and technology, manage its implementation and optimization
  • Partner with global and cross-functional counterparts to drive and deliver scalable Media Partnerships programs
  • Build and manage scalable partner programs to drive broad adoption of the Facebook Platform
  • Manage the expectations of all stakeholders through transparent and proactive status reports and other communications
Media Strategy Coordinator
07/2013 - 07/2017
San Francisco, CA
  • Basic understanding of Facebook products
  • Excellent writing skills and ability to produce and localize Partnerships marketing materials
  • Experience producing compelling Partnerships marketing content for multiple audience
  • Exceptional communication skills and ability to build clear and concise presentations and communicate effectively
  • Advanced problem solving skills, deep analytical ability (including data modeling) and business acumen
  • Manage the overall strategic direction of DAR’s digital media (web, email, social). Work in partnership with Annual Giving, Major Giving, and Alumni Relations colleagues
  • Assess DAR’s web presence, including current site structure. Recommend a model that advances the university’s priorities and DAR’s strategic goals, anticipating the needs of a comprehensive fundraising campaign
Supervisor, Media Strategy
05/2007 - 05/2013
Philadelphia, PA
  • Exhibit solid understanding of client’s business strategy, industry trends, products and services offered, key customers and competitors in the marketplace and how they impact client
  • Develop top tier media strategy across a multimillion dollar account spanning numerous business units and products – create a cohesive story on the company’s strategy and success, underpinned by proof points from across the company
  • Generate ideas for media outreach/strategy; provide media strategy to new business proposals and at clients’ requests
  • Stewards the entire implementation process to create a smooth process for clients - ensuring accuracy of IO’s, facilitation of custom ads and the trafficking process with Ad Ops to ensure a timely launch
  • Acts as primary point of contact for client’s stewardship requests
  • Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
  • Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand’s communication objectives/strategies
  • Develop data driven paid media recommendations that support key business and marketing goals and objectives

Education


University of Connecticut School of Business
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills


  • Thorough knowledge of the Bank’s overall marketing and sponsorship strategy, objectives, issues and challenges as well and the current trends and implications
  • Well-developed written and verbal communication skills to clearly communicate the complexities and components of any project to external suppliers, partners, clients and internal groups
  • Significant organizational skills to work effectively in a fast paced environment demanding quick responses
  • Strong presentation skills to garner support from marketing teams/leadership and persuade them on media recommendations
  • Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces
  • Strong client relations skills and ability to strategically think from a client’s perspective
  • Demonstrated 2+ years professional experience within a business, technology, or advertising agency setting

How to write Media Strategy Resume

Media Strategy role is responsible for media, mac, marketing, analytical, insurance, retail, finance, reporting, research, digital.
To write great resume for media strategy job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Media Strategy Resume

The section contact information is important in your media strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Media Strategy Resume

The section work experience is an essential part of your media strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous media strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular media strategy position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Media Strategy resume experience can include:

  • Manage the entire media planning process from strategy through implementation working with brand/ category marketing and other internal business teams; direct media agency on creation and execution for assigned media plans
  • Develop and maintain strong relationships with media agency, brand/ category marketing and cross functional marketing partners (i.e. creative, social media, finance, research, etc)
  • Strong math skills, ability to apply logic and reason to tasks involving numbers
  • Demonstrated a successful track record in creating and executing effective search marketing programs
  • Strong digital media acumen, including experience and knowledge of programmatic, geo hyper-targeting, retargeting
  • Analytical skills to ensure media is driving business performance

Education on a Media Strategy Resume

Make sure to make education a priority on your media strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your media strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Media Strategy Resume

When listing skills on your media strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical media strategy skills:

  • Excellent communication skills with colleagues of all levels
  • Working with marketing teams and partners to ensure media budgets are used effectively
  • Superior organizational and writing skills, detail-oriented, able to multi-task, punctual
  • Direct and appropriately delegate tasks to Media Planner(s) and Assistant Planner(s) effectively
  • Excellent budget management and vendor management experience
  • Understanding and experience driving results and growth in line with company objectives and goals

List of Typical Experience For a Media Strategy Resume

1

Experience For Associate Manager, Media Strategy Resume

  • Capability to effectively communicate media strategy and recommendations
  • Experience with launching and optimizing media campaigns using complex data segmentations
  • Team player able to build and maintain strong working relationships with management, peers, and external partners
  • Demonstrate understanding of the clients' key business and challenges
  • Hands-on experience managing multiple biddable media platforms
  • Develop powerful models to measure impact and effectiveness of programs and be fluent in the use of marketing mix models and multi-touch-attribution
  • Has some managerial experience or leadership qualities
2

Experience For Manager, Digital Media Strategy & Analytics Resume

  • Media Strategy experience
  • Media experience
  • Cross-channel media experience
  • Managing career development for team members, including training, mentoring and conducting annual performance reviews
  • Understanding of programmatic marketing and audience and creative segmentation
3

Experience For Associate Director, Media Strategy Resume

  • Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
  • Develop an ongoing cadence of integrated, global reporting to help inform future media planning decision making
  • Deep understanding of ad servers, DMPs, planning tools
  • Create and optimize media assets and copy to ensure desired business goals are reached on an ongoing basis
  • Successful track record working on large-scale, digital direct response initiatives
  • Manage and direct Media Buying Agency in the development of media plans to support objectives and overall media strategy
  • Provide oversight on all Marketing campaigns
4

Experience For Media Strategy Manager Resume

  • Operationalize the collection and sharing of best practices, globally
  • Provide direction and guidance on assigned media plans as the day to day contact for the media agency
  • Analyze and report on media performance; utilize industry trends, business environment and media results (including insights from media mix optimization and attribution tools) to improve future strategies and plan recommendations
  • Ensure media budgets are maintained by working closely with brand/ category marketing and finance partners
  • Can be based in Chicago or Seattle. Starbucks team has about 20 members in Seattle and 40 members in Chicago
  • Manage and inspire a large team of 60+ folks across two offices
5

Experience For Media Strategy Manager, Brand Connections Resume

  • Lead the development and implementation of integrated marketing and media campaigns for the Focus Features’ slate across all platforms including trailers, TV, print, outdoor, digital, social
  • Offer strategic thought and input into the region’s organizational structure and growth
  • Collaborate with Integrated Marketing, Consumer Insights, Marketing Effectiveness and Creative teams to ensure media is in line with to ensure media is in line with our overall communications approach
  • Lead and manage a team in planning functions such as channel allocation, brainstorming, brief development, plan and strategy review with the media agency/internal teams
  • Manage due dates (media and creative), maintain calendar of all campaigns and where they are in the lifecycle
  • Work collaboratively to build media briefs and evaluate media recommendations
6

Experience For Senior Manager Media Strategy Resume

  • Review tactical components of media campaigns, such as flow charts, spreadsheets, and budget summaries
  • Oversee and coordinate budget process
  • Handle ad-hoc day-to-day operational task to execute media plans
  • Use qualitative and quantitative research to develop insights, identify shifts in consumer behavior, and keep the team updated on the changing digital media landscape
  • Able to create general Excel pivot tables and manage spreadsheets
  • Be considered a valuable contributor during client meetings, providing, for example, research &/or deep understanding of how consumers are interacting with culture
7

Experience For Media Strategy Coordinator Resume

  • Deliver innovative thinking that inspires leading edge solutions and award-winning breakthrough work – contributing to the creation of best in class work
  • Revenue reporting – using pivot tables to create reports by brand/advertiser by revenue, track revenue throughout contract period per advertiser and rate analysis by account
  • Share-of-Market reporting - pulling account and agency-specific reports from Kantar, manipulating the data based on the ask
  • Proposals, Contract documents, Ratesheets & Media schedules – putting together for specific accounts based on the status of contract negotiation
  • Rate and Insert requests- managing inquiries from internal brands or external agencies
8

Experience For Manager, Digital Media Strategy Resume

  • Salesforce – updating system with the most recent contract information by account, help make structural changes along with the maintenance team and pull estimate/projection revenue
  • Communicate Billing & Accrual with billing team – acting as a liaison between Media Strategy director and billing team to ensure they have most up to date information
  • Collaborate with Integrated Marketing, Consumer Insights, Marketing Effectiveness and Creative teams to deliver across key projects
  • Lead media agency relationship, provide clear briefing and direction
  • Manage campaigns to ensure reporting is delivered on time
  • Support budget management including reconciliation and invoice approval
  • Development of overarching media strategy
  • Analyze, understand, and react to changing marketplace and media consumption habits
  • Develop B2B Media strategy, and plans
9

Experience For Media Strategy & Insights Senior Manager Resume

  • Manage media optimizations on a weekly basis to ensure we deliver to goals
  • Provide analysis on key projects to optimize media over time
  • Direct oversight of all media related activities including emphasis on digital-first innovative campaigns across all consumer touch points including but not limited to: cross-device digital, audience-targeted digital, SEM, social, programmatic, Linear TV, Addressable TV, Connected TV, all forms of radio and out-of-home
  • Manage in-house Media team of 6 as well as external media agencies and collaborate with peers and internal stakeholders
  • An insights-driven leader, capable of developing, articulating and implementing a vision for the role of media at Panera, consistent with overall brand and business strategy
  • Significant experience managing teams with 7+ years in Media Leadership
  • Open to candidates from either Client or Agency side
  • Assisting the Director, Global Media Strategy & Planning in the ongoing development and application of the global media strategy and planning framework across Scotiabank globally
  • Working closely with the media agency to ensure all campaigns are correctly briefed, provide strategic input and ensure plans that are presented deliver against objectives and target audience specifications with schedule delivery identified for each plan
10

Experience For Director, Brand & Media Strategy Resume

  • Assessing each campaign against objectives and schedule delivery ensuring there is a campaign performance buying review produced to an agreed format with appropriate metrics
  • Working with Global Brand and Consumer Insights to ensure that brand tracking measures are integrated with media performance
  • Development and collaboration with internal and external partners to ensure brand integration
  • Manage projects from beginning to end by working cross-functionally across departments and countries including in-country Marketing, Global Brand Enablement & Strategy and Global Digital
  • Demonstrate a deep knowledge of data and analytics
  • Assist with the adoption and interpretation of standardized media metrics and KPIs to elevate the effectiveness and efficiency Scotiabank’s media spend
  • Stewardship of Media within Marketing Initiatives
  • Media Measurement & KPIs

List of Typical Skills For a Media Strategy Resume

1

Skills For Associate Manager, Media Strategy Resume

  • Aid in the annual marketing planning, consistently looking to drive efficiency and effectiveness
  • Progressive media planning experience in advertising agency or client setting
  • Digital planning and/or buying experience; familiarity with display, digital video, mobile/ tablet, paid social and retargeting
  • Digital planning and/or buying experience; familiarity with display, digital video, mobile/tablet, paid social and retargeting
  • 5-­‐9 years experience in field of online advertising, preferably in a Sr. Media Planner role
  • Experience working specifically within a digital media department
  • Experience working with DART for Advertisers or other relevant 3rd party adserver
2

Skills For Manager, Digital Media Strategy & Analytics Resume

  • Able to build strong, trusting relationships with clients and colleagues
  • Experience in field of online advertising, preferably in a Sr. Media Planner role
  • Experience developing a cohesive audience segmentation strategy
  • Demonstrates ability to confidently present and sell media plans to clients
  • Preferable experience in online media, post sales consulting and/or project management
  • Six or more years of media experience
3

Skills For Associate Director, Media Strategy Resume

  • People or resource leadership experience
  • National brand experience
  • Strong digital and analytical background required
  • Experience with digital and content analytics tools (Google Analytics, Omniture, Chartbeat, SimpleReach, etc)
  • People or resource leadership experience (direct or indirect)
  • Content curation experience
  • Join a community committed to the richness of diversity, experiences and talents in the world we cover, supported by a variety of employee resource groups
  • Experience in paid media
4

Skills For Media Strategy Manager Resume

  • Working with the relevant Marketing team members to advise and assist with budget planning and allocation according to campaign objectives
  • Working with appropriate internal stakeholders to improve performance of marketing budget allocation using appropriate econometric tools and modeling
  • Overseeing Scotiabank’s overall media mix to optimize its alignment with business goals and evolving consumer media consumption habits
  • Ensuring each media plan and associated spend is accurately captured in global reporting
  • Developing media strategy for national and local campaigns across traditional and digital media
  • In-depth knowledge of integrated marketing and CRM disciplines (including sales process optimization, customer segmentation, targeting, and direct marketing )
  • Primary decision maker to act on analyzing plan data, monitoring campaigns for improvements, ensuring campaign goals are being fully met
5

Skills For Media Strategy Manager, Brand Connections Resume

  • Oversees the media planning process from beginning through final delivery. This includes working with the other capabilities to allocate budget by channel
  • Helps manage the budget throughout the course of the campaign. This includes making recommendations of moving dollars / recommending incremental investment to top channels and top tactics in any/all channels
  • Partnering with the Global Digital Marketing team to ensure online media spend is aligned to overall marketing and commercial objectives
  • Keep developing and improving on proposals, always aiming to achieve the highest standard in the industry, both in content and design
  • Comfortable with implementing tagging and tracking solutions to accurately measure media performance
  • Manage campaign budgets, Billing & Invoicing ensuring accuracy and alignment of Media authorizations
  • Engages and works with Analytics team to develop campaign KPI’s as well as a tagging/reporting strategy
6

Skills For Senior Manager Media Strategy Resume

  • Own the global Mediatools database, including tool adoption and reporting
  • Lead the integration of Mediatools with dashboarding tools like Tableau and Visual IQ to create and own holistic media reporting
  • Be an innovator, always opting for the new and unique, maximising the capabilities of the team
  • We are committed to career development and ongoing learning, and provide employees $8,000 annually for tuition reimbursement
  • Deliver ongoing paid media support and education to marketing partners
7

Skills For Media Strategy Coordinator Resume

  • Drive National Media strategy, Planning & buying for Brand and promos
  • Master of media math and how to apply calculations; proficiency in working
  • Assists Media Planner(s) in developing final plan materials
  • Manages client inquiries regarding plan or team
  • On point to liaise between client, project management, and analytics/trafficking
8

Skills For Manager, Digital Media Strategy Resume

  • Demonstrable brand building success
  • Manage P&L balancing client and agency needs
  • Define key delivery moments, a time schedule and deadlines for the project delivering on client expectations
  • Work within VICE's Digital EMEA Hub based in Amsterdam, delivering excellence, service, direction and support for the region
  • Be the ultimate digital evangelist and engage with Marketing Communities and C levels across Citi businesses
  • Comfortable with interpreting data and research results
9

Skills For Media Strategy & Insights Senior Manager Resume

  • Collaboration, including ability to drive clarity in a multi-stakeholder environment
  • Make an impact by supporting our original, independent and deeply reported journalism
  • We support responsible retirement planning with a generous 401(k) company match
  • Performance Reporting and analysis on key projects read out to senior management
  • Finalizes and presents Media Objectives and Strategy documents to client
10

Skills For Director, Brand & Media Strategy Resume

  • Directs team of Media Planner(s) and Assistant Planner(s)
  • Reviews RFPs and approves partners selected for final plan
  • Supports the needs of AMD/Media Director
  • Responsible for Client Media Authorization documentation
  • Active participant in sales representative meetings
  • Evolves relationships with sales community
  • Attends client meetings, and presents plan strategy
  • Viewed as a trusted resource for client and seen as leader of the team
  • A self-starter, highly organized, and able to influence people at all levels in the organization

List of Typical Responsibilities For a Media Strategy Resume

1

Responsibilities For Associate Manager, Media Strategy Resume

  • Deep knowledge and hands-on experience with Doubleclick suite (ad server and DBM DSP), and social experience (Facebook, Instagram, Twitter, Snapchat, LinkedIn, etc)
  • Experience in online performance Marketing
  • Comfortable with technology and technical language
  • Flexible and nimble to think around tough business problems
  • Respond well under tight timelines and pressure
  • Has managed budgets in excess of $5MM/annum
  • Organized and efficient. High attention to detail required
2

Responsibilities For Manager, Digital Media Strategy & Analytics Resume

  • We provide competitive health, dental, vision and life insurance for employees and their families
  • We offer a competitive parental leave
  • We have frequent panel discussions and talks by a wide variety of newsmakers and industry leaders
  • Embody SMG’s values and cultivate them among team members
  • Exercise broad-based organizational leadership
  • Embody Starcom’s values and cultivate them among team members
3

Responsibilities For Associate Director, Media Strategy Resume

  • Think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward
  • Are experts in consumer & cultural insight
  • Lead the creation of strategic platforms that inspire & inform the Communications Design process
  • Maintain ownership of that vision from planning through to execution, ensuring that the design/delivery of the total brand experience is both strategically sound & rooted in genuine insight
  • Lead the development and identification of new & interesting cultural opportunities (audiences to target &/or spaces to inhabit) to meet & surpass the required business goals
4

Responsibilities For Media Strategy Manager Resume

  • Drive bigger, better & smarter thinking across platforms & touch-points to deliver more innovative & creative strategic thinking that can direct the design of leading edge solutions & award-winning breakthrough work
  • Interest in finance, advertising sales, and media strategy
  • Positive attitude and dedication to excellence; Team Player
  • Strong skills in Microsoft Excel, Word, PowerPoint, Mac operating systems, Google Drive/Docs and Keynote, with flexibility and resourcefulness that allows quick sourcing and mastery of new computer tools (ie MediaRadar, Moat Pro, AAM Statements, Kantar MagAdvisor & Strategy)
  • Advanced knowledge of web analytics tools (Google Analytics, Omniture)
  • Move projects forward quickly and manage multiple things at once
  • Develop commercial digital media strategy making use of VICE’s range of digital and mobile solutions and products, responding to client briefings, hitting or exceeding expectations
5

Responsibilities For Media Strategy Manager, Brand Connections Resume

  • Deliver an exemplary level of service and support for commercial teams
  • Proficient in Microsoft Excel, Google Sheets, Keynote for Mac
  • Fluent in written and spoken English and Dutch
  • Work experience in an agency or publishing environment, working with any of the following: digital media, social marketing, media planning, strategy, or sales
  • Develop Digital Media strategy for Citibank Asia encompassing Brand Building, Product Marketing and Sales
6

Responsibilities For Senior Manager Media Strategy Resume

  • Leverage media solutions to lead Business Performance & Transformation through digital distribution
  • Build relationships with, and leverage key media platforms across Asia and globally
  • Provide guidance to countries on media inputs for the CMO dashboard
  • Communicate complex information effectively in writing to all levels of staff, management, and external audiences. Adept in forming and maintaining external partnerships and networks
  • Strong ability to work in a decentralized network environment and build relationships with the field to secure adherence to brand materials
  • Experience
  • Has creative experience
  • Comfortable managing individuals

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