Consumer Marketing Manager Resume Sample

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Dell Ankunding
92496 Stehr Throughway,  New York, NY
+1 (555) 339 2072

Work Experience


Consumer Marketing Manager
02/2017 - PRESENT
Houston, TX
  • Online creative development and campaign management required
  • Work experience, and 2+ years’ experience in Marketing.(26-28 years old)
  • An experienced, high energy, high capacity, and achievement oriented leader who possesses the confidence and composure required to influence senior leaders and effectively communicate across a diverse set of constituents
  • A passion for business, a strong sense of initiative, and a true 24/7 mentality
  • Proven experience providing executive project management supportthat involves driving solutions and ensuring priorities are met
  • Tenacious adherence to deadlines, with a strong sense of urgency, ability to define priorities, and unfailing attention to detail
  • Emotional intelligence, flexible work style, excellent diplomatic skills across all levels of the organization with the ability to lead others to achieve a common objective
  • Work independently and as an integral part of a matrix team
  • Campaign and Co-Marketing Planning
Senior Consumer Marketing Manager
09/2013 - 10/2016
Dallas, TX
  • Develop and implement world-class consumer marketing capabilities and plans
  • Lead the development and implementation of holistic marketing strategies in order to build ADC’s brand and drive business growth
  • Focus on brand engagement, loyalty, advocacy, and retention
  • We offer a market conform salary
  • Insure the accuracy of the circulation model and reports for the budget, strategic plans and monthly forecasts. Identify potential future risks and opportunities. Explores and presents options to mitigate risks and maximize opportunities. Maintains a high level of knowledge for each title and understands the critical success factors for each title
  • Manages monthly forecasts on a timely basis: expense, revenue, deferred expenses. Resolves forecast issues with business manager; uses source managers to maintain model inputs. Reviews and approves expenses with source managers
  • Manages promotions for assigned titles. Works with editorial, source managers, and creative team to develop effective promotions and generate higher and more profitable response rates
  • Manages ABC, postal and other required reporting. Ensures promotions meet ABC guidelines. Provides ABC information to sales staff as requested. Works with advertising sales staff as needed to ensure circulation is accurately represented to advertisers
Regional Consumer Marketing Manager
07/2009 - 08/2013
San Francisco, CA
  • Other projects as assigned. Emphasis placed on developing new consumer revenue streams
  • Provides guidance to source managers and creative team to develop effective promotions and generate higher and more profitable response rates
  • Manages ABC, postal and other required reporting. Provides AAM information to sales staff as requested. Works with advertising sales staff as needed to ensure circulation is accurately represented to advertisers
  • Ensure the accuracy of the circulation model and reports for the budget, strategic plans and monthly forecasts. Identify potential future risks and opportunities. Explores and presents options to mitigate risks and maximize opportunities. Maintains a high level of knowledge for each title and understands the critical success factors for each title
  • Manages monthly forecasts on a timely basis: expense, revenue, deferred expenses. Resolves forecast issues with business manager; uses source managers to maintain model inputs. Reviews and approves expenses with source managers
  • Manages promotions for assigned titles. Works with editorial, source managers, and creative team to develop effective promotions and generate higher and more profitable response rates
  • Manages ABC, postal and other required reporting. Ensures promotions meet ABC guidelines. Provides ABC information to sales staff as requested. Works with advertising sales staff as needed to ensure circulation is accurately represented to advertisers

Education


Southern New Hampshire University - Nashua Campus
2004 - 2009
Bachelor's Degree in Marketing

Professional Skills


  • Strong computer skills and aptitude with effective, clear writing skills
  • Proven skills and past experience managing consumer marketing and/or social promotions
  • Exceptional time management skills, interpersonal skills & keen eye for detail
  • Marketing/ advertising experience, with considerable knowledge in Digital marketing – including proven experience with performance-driven plans
  • Superior presentation and written communication skills including the ability to write strong, compelling campaign copy
  • Strong team working skills, but equally comfortable working individually
  • Excellent presentation and communication skills: able to present ideas/strategies/products in a clear, concise, and convincing manner

How to write Consumer Marketing Manager Resume

Consumer Marketing Manager role is responsible for interpersonal, marketing, planning, presentation, english, analytical, consumer, leadership, organization, retail.
To write great resume for consumer marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Consumer Marketing Manager Resume

The section contact information is important in your consumer marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Consumer Marketing Manager Resume

The section work experience is an essential part of your consumer marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous consumer marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular consumer marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Consumer Marketing Manager resume experience can include:

  • Personal traits desired: strong interpersonal skills, energetic, organized, self-directed, inspires trust and confidence, professional and positive demeanor
  • Project coordination skills are required, as well as a realistic working understanding of management by objectives
  • Relevant work experience in consumer or audience marketing - preferably with experience in technology marketing
  • International marketing experience, 3-4 years of experience in Product Management positions
  • Quantitative analytical ability and communication skills, distilling large problems into actionable learnings and outcomes
  • Plan and allocate media investments in online and offline media to (cost) effectively build Rumah.com’s brand image in Indonesia

Education on a Consumer Marketing Manager Resume

Make sure to make education a priority on your consumer marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your consumer marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Consumer Marketing Manager Resume

When listing skills on your consumer marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical consumer marketing manager skills:

  • Strong numerical and analytical skills, and a good sense of creative aesthetics and flair
  • Good networking skills; facility in communicating across the company matrix
  • Results-driven with strong planning and analytical skills
  • Excellent interpersonal and communication skills; fluent in English
  • Strong communication and influential skills
  • Excellent communication skills and cross business relationship management

List of Typical Experience For a Consumer Marketing Manager Resume

1

Experience For Senior Consumer Marketing Manager Resume

  • Experience directly leading, crafting and executing direct consumer marketing support
  • Experience in TV, Video, Print Advertising, Online Advertising, and Packaging required
  • Professional experience in marketing, PR, and/or advertising as manager, demonstrating leadership in a fast-paced environment
  • A strong track record of managing multi-channel consumer marketing campaigns and digital marketing programs
  • Experience using Exact Target or similar email marketing solution to develop, execute and measure marketing campaigns
  • Proven track record of delivering results from marketing campaigns
2

Experience For Global Consumer Marketing Manager Resume

  • Experience leveraging multiple sources of data to identify insights for a campaign or to serve as the basis for developing agency briefs
  • Experience in influencing multiple stakeholders and leading cross-functional teams across multiple locales and business units
  • Skilled at using various analytical tools including Google Analytics and Facebook Analytics
  • Comfortable with technology, analytics, and product teams - Demonstrated track record of creative problem solving; thinks big, start small, and grows fast
  • Demonstrate competence in managing budgets
  • Good at team playing, able to work under pressure to deadlines
  • Good knowledge of marketing tools and techniques
  • Good at problem analysis and problem-solving
3

Experience For Associate Consumer Marketing Manager Resume

  • Drive the definition, development and introduction of new Oral Healthcare products that bring our consumers a superior performance and product experience
  • Experience in an international business environment in the field of upstream consumer marketing or product management
  • Mobile, software or digital consumer marketing experience
  • Experienced agility to think across product, programs and customer segments to design and develop great and scalable marketing programs
  • Decipher and extract motivational (activating) patient insights and prioritize for application toward strategically valued customers and stakeholders
  • Demonstrated ability to create, execute vision and inspire bold direction and drive shared goals across x-functional stakeholders -
4

Experience For Regional Consumer Marketing Manager Resume

  • Experience within the field of Communications
  • Developing customer-centric marketing activities and plans as part of the overall consumer marketing strategy
  • Establishing close relationships with the global, regional and local marketing teams
  • Influencing business plans and management communications by supporting small product development projects for new features
  • Supporting product management by gathering specific information and preparation of product introduction material
5

Experience For Consumer Marketing Manager, Senior Resume

  • Gathering information w.r.t. product strategy, making SWOT analysis
  • Working knowledge of SQL and large dataset management
  • Working closely with creative and social media agencies to plan and launch campaigns as per business requirements
  • Measuring efficacy and business outcomes for these initiatives
  • Understanding of social media platforms and their application
  • Developing value propositions and detailed product specifications for part of a system (options) or product upgrades, to achieve short term business results
  • Participating in the market introduction
  • Willing to travel within EMEA
6

Experience For Junior Consumer Marketing Manager Resume

  • The ability to be hands on in guiding, developing and editing compelling messaging to specific audiences and segments
  • Plan, coordinate, and execute marketing initiatives including testing, measuring, and shifting execution based on results
  • Product marketing - Responsible for product marketing, promoting existing products and features to increase usage
  • Creativity, innovation and willing to keep learning and improving technics and results
  • Manage Consumer Marketing annual plan specific asset creation, leading work from briefing to execution
  • Collaborate with Sonova e-Hearing Care (shared services/call center), establish business plan for leveraging including
  • Manage overall engagement reporting, analytics and impact. Apply learnings to ongoing marketing strategy evolution
7

Experience For Senior Digital Consumer Marketing Manager Resume

  • Manage and assign budget across a full marketing mix including traditional ATL and BTL to drive the best marketing returns and outcomes
  • Lead the integrated marketing agenda between marketing, trade marketing and sales
  • Creative agency management including driving deepening initiatives (upsell/cross-sell), engagement campaigns, collaterals for new launches etc
  • Sound understanding of campaign development and execution, concept development, UX feedback, branding, content marketing and partnerships
  • Content marketing – blogging/copywriting
8

Experience For Consumer Marketing Manager, Brazil Resume

  • Work cross-functionally and globally; identifying synergies between businesses and markets to drive efficiencies and consistency of messaging
  • Manage Media KPI´s and establish tracking process to guarantee learning’s and improvements around media processes
  • Serve as client’s first line of contact in assisting with implementation of marketing tactics
  • Responsible for identifying insights and consumer decision journey and defining propositions needed to drive growth
  • Responsible for developing go-to-market plans (incl. Winning Online) for together with PMM / CO MM
  • Manage budget, forecasting, and reporting on a monthly basis
  • Liaison with PR firm which would include developing content ideas of interest to the media, assessing media opportunities, and research for media interviews
  • Basic understanding of other digital marketing disciplines for integrated strategies (i.e. SEO, Paid Search, Paid Media)
  • Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral
9

Experience For Assistant Consumer Marketing Manager Resume

  • Responsible for communications and executing marketing plans for new product launches on digital and offline
  • Develop and execute on Rumah.com’s brand positioning through ATL/BTL, PR and Marketing partnership programmes, campaigns and initiatives
  • Proactively support the sales force through ongoing communications of consumer marketing programs
  • Develop and execute on PropertyGuru’s brand positioning through ATL/BTL, PR and Marketing partnership programmes, campaigns and initiatives
  • Develop and deliver marketing & communication strategies to elevate Lenovo’s preference in the designed markets with results driven marketing activities
  • Utilize social media, digital marketing and content creation best practices to drive high impact marketing programs on behalf of our clients and our business
  • Manage the campaign execution, tracking, communication, management reporting, and delivery against KPIs
  • Act as an advisor to the rest of the marketing team on media planning
10

Experience For Client Consumer Marketing Manager Resume

  • Develop B2C marketing strategies and tactics that have measurable impact against clearly established business and marketing objectives
  • Deployment of strategic marketing processes in alignment with Area marketing
  • An exciting job with engaged and nice colleagues and a steep learning curve
  • Consumer Marketing Budget plan and management (Digital, Internet Cost and Development, Print Matter, Advertising)
  • Sound understanding of data and consumer insights to create compelling communications with different segments of property seekers

List of Typical Skills For a Consumer Marketing Manager Resume

1

Skills For Senior Consumer Marketing Manager Resume

  • Effective communication skills in both oral and written form
  • Strong project management, organizational, interpersonal and analytical skills
  • Excellent written, verbal and presentation skills, ability to persuade and sell in ideas
  • Demonstrated experience in successfully developing and implementing sophisticated consumer marketing programs
  • Marketing experience, channel, IT, consumer electronics or gaming experience preferable
  • Working experience, with at least 3 years’ experience in marketing/market research
2

Skills For Global Consumer Marketing Manager Resume

  • Proven working experience in social media marketing or as a digital media specialist
  • Establish message priority to drive consumer messages across all touch points and align messaging priority with cross-functional process partners
  • Experience in a commercial position with a strong marketing background
  • Experience in social media and digital marketing, particularly in product management, customer engagement experiences and CRM programs
  • Strong digital experience and international and retailer orientation
  • Solid experience with customer interface, preferably in field sales
  • English, Asian language skills would be an advantage e.g. Mandarin/Korean/Japanese
  • Prior experience in osteoporosis
  • MBA or equivalent : - Strong leader/ visionary who can prioritize well and communicate clearly across all levels and multiple functions in an organization
3

Skills For Associate Consumer Marketing Manager Resume

  • Understanding of digital technologies with strong adaptability into a dynamic environment
  • Working experience in CRM, Analytics, and Database Management
  • Experience leading owned social media channels, including content planning and community management. Developing and amplifying locally-produced content
  • Experience developing attribution tracking and aligning campaign performance with business goals
  • Extensive experience planning and buying paid media across multiple channels, and managing agency, publisher and social influencer relationships
4

Skills For Regional Consumer Marketing Manager Resume

  • Develop strategies for branding and consumer marketing, validating programs through primary and secondary market research
  • Proven track record of delivering marketing campaigns with emphasis on social media marketing
  • Strong follow-through, including campaign, metrics, creative performance, etc. tracking
  • Experience in a client-facing role with accountability for driving results
  • Experience managing and motivating agencies, partners and vendors
  • Strong communicator and negotiator, comfortable presenting and influencing at an executive level
  • Strong understanding of retail environment and consumer shopping behaviours
  • Excellent understanding of ATL media landscape, advertising formats and trends
5

Skills For Consumer Marketing Manager, Senior Resume

  • Experience with developing and launching digital propositions
  • Collaborate with external advertising and design agencies and spearhead exciting and effective campaigns
  • Define process and prioritisation model for content merchandising using customer data and segmentation insight
  • Experience in TV, Video, Packaging and Online Advertising required
  • Experience in managing a creative team and driving outcomes
  • International digital marketing experience, gained in a matrix/international organization
  • Or, significant marketing and brand management experience with tertiary qualifications
  • Good understanding of the Parent and Consumer (B2C) market
  • Experience of managing events or live experiential
6

Skills For Junior Consumer Marketing Manager Resume

  • Some exposure to people management, or coaching experience
  • Pragmatic and results focused, with a strong focus for execution and a commitment to meeting targets
  • Flexible, open and good at working with a broad range of people
  • Project management experience working directly with cross-functional teams and multiple stakeholders
  • Firm grasp of marketing methods and processes, and a proven ability to launch new products
7

Skills For Senior Digital Consumer Marketing Manager Resume

  • Proven success working in a fast paced environment
  • Strong consumer focus, brand strategy understanding and project management
  • Proven track record in driving successful results
  • Proven ability to learn quickly and bring innovative new ideas
  • Consumer marketing experience
  • Consumer marketing experience across email, web, social, and display
  • Experience working in the Information Technology and/or Financial Services industry
  • Experience working in healthcare or medical device industry that markets products direct-to-consumers is highly desired
  • Results-oriented with a proven ability to develop marketing programs that deliver against the brand’s strategic and financial objectives
8

Skills For Consumer Marketing Manager, Brazil Resume

  • Exposure to CRM and 1st party data strategy in a digital marketing context. Ability to seamlessly link the instore and digital consumer experience
  • Hands on experience with customer related analytic projects and knowledge on how to measure marketing activities and transaction driven
  • Monitored project budgets successfully and demonstrated understanding of cost drivers
  • Relevant marketing or brand management experience
  • Strategic marketing and brand management experience gained at a country, regional or global level for a reputable consumer brand
  • Experience in an international business environment in the field of consumer marketing or product management
9

Skills For Assistant Consumer Marketing Manager Resume

  • Demonstrated record of successfully managing internal and external resources
  • Demonstrated record of implementing process-driven and metrics-driven programs
  • Experience in an international business environment in the field of front end innovation, consumer marketing or product management
  • Experience in Consumer Marketing
  • Strong technical knowledge in Marketing, Communication, Brand and Media disciplines
10

Skills For Client Consumer Marketing Manager Resume

  • Define and prioritise marquis list of partners for co-marketing
  • Experience in brand marketing, creative agency account management (or equivalent client-side position) or video game industry
  • Experience in brand marketing
  • Preferably with experience in social media community programs and influencer marketing
  • Demonstrates ability to delegate responsibility as appropriate
  • Demonstrated ability to build & execute demand generation and customer engagement programs that significantly contribute to revenue
  • Demonstrated ability to work across multiple groups/departments in order to accomplish objectives
  • Thrive in a fast paced environment, able to oversee multiple projects and campaigns simultaneously with attention to detail and strong collaboration
  • Experience leading large omni channel marketing campaigns or projects

List of Typical Responsibilities For a Consumer Marketing Manager Resume

1

Responsibilities For Senior Consumer Marketing Manager Resume

  • Strong interpersonal skills and excellent communication skills to interact with senior managers
  • Strong knowledge of advertising and sales promotion, and demonstrated ability to successfully utilize skills
  • Effectively communicate marketing and promotional strategies/programs to internal stakeholders and retailers to gain buy-in and participation
  • Proven team leader with people/agency management experience
  • Develop effective marketing and sales promotion strategies/programs (including digital, social and print) to enhance store image and drive sales performance
  • Experience in client relationship building and/or sales of advertising promotions and plans
2

Responsibilities For Global Consumer Marketing Manager Resume

  • Experience in TV, Video, Print Advertising, and Online Advertising required
  • Gain strong understanding of assigned accounts, their consumer segment and competitive environment. Develop and implement plans based on retailer needs
  • Drive the definition, development and introduction of a new Oral Healthcare product range that brings our consumers superior performance and product experience
  • Manage approval process of all creative materials prior to release
  • Experience in creative agency account management (or equivalent client-side position)
  • Work with internal stakeholders to understand business objectives and translate into effective, actionable inputs for agency partners
  • Translate in-depth market, consumer, dental professional and competitive analysis into winning concepts by defining product positioning
3

Responsibilities For Associate Consumer Marketing Manager Resume

  • Possess basic knowledge of the printing business to include layout, balance, design, copy-writing, printing processes, and print distribution
  • Conduct presentations on consumer marketing and advertising strategies/programs and related subjects to appropriate audiences
  • Responsible for developing and coaching direct reports
  • Passion for gaming and understanding of current industry trends
  • Develop and drive adoption-focused marketing relationships with a selection of Fiserv’s largest bank or credit union customers
  • Partner with Fiserv’s account management team and our clients’ product, strategy, and marketing leaders to develop mutual plans to increase ePayments product usage and adoption
4

Responsibilities For Regional Consumer Marketing Manager Resume

  • Develop plans that are closely linked to a customers’ online, mobile and physical (e.g., branch and call center) environments and are equally linked to customer experience of each product offered by the financial institution
  • Partner with Fiserv’s account management team and our clients’ product, strategy, and marketing leaders to develop mutual plans to increase mobile and digital product usage and adoption
  • Engage with our clients’ marketing leaders through webinars, phone calls, and face-to-face meetings to encourage implementation of marketing strategies aimed at increasing mobile and digital adoption
  • Develop the marketing strategy and vision for your product portfolio in alignment with category strategy
  • Be a creative marketing thinker and have the ability to drive agency partners to innovate how Levi’s communicates and engages our consumers
  • Lead project management with agencies and external vendors to deliver impactful materials within cost and timelines while delivering on brand KPIs
5

Responsibilities For Consumer Marketing Manager, Senior Resume

  • Develop training plans and rollout materials at sales meetings
  • Steer the Idea to Market (I2M) process from start to end, taking initial ideas through to value proposition and product development towards market introduction
  • Accountable and responsible for proposing optimal budgets for category/brands based on ICP
  • Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes
  • Oversee the creative process and production/execution for all marketing materials to ensure product strategies and company objectives are met
  • Day to day management of Marketing Communication's interdepartmental service and support to the Business Units and the Global Brand Management function
  • Create briefs, ensuring accuracy, completeness and adherence to brand guidelines
6

Responsibilities For Junior Consumer Marketing Manager Resume

  • Provides finished assets to Marketing Development for inclusion in Digital Asset Management system
  • Execute and manage content calendar for all marketing channels and programs
  • Work closely with the cross organization marketing team to optimize promotional efforts and help meet business needs
  • Identify consumer insights and needs, set consumer marketing objectives and strategies, and execute plans to drive consumer awareness and demand
  • Develop world-class, integrated marketing communications campaigns that can be executed across multiple channels and media
  • Collaborate with sales and co-op marketing group to develop strategies and creative that generates consumer demand and leads for customers
  • Follow Campaign tracking measures and analyze response and conversion rates to identify key success factors and improve KPIs
  • Manage and develop programmes offered by Plantronics directed at increasing revenues, listings and brand preference from distribution and channel
  • Coordinate with internal team members to ensure client’s needs are met
7

Responsibilities For Senior Digital Consumer Marketing Manager Resume

  • Familiar with game industry or game operation
  • Detail oriented, proactive and highly self-motivated
  • Translate in-depth market, consumer, dental professional and competitive analyses into winning product concepts by defining – market specific - product positioning
  • Integrate these new concepts into a strategic product roadmap that uniquely addresses the needs of PhilipsPersonal Health markets
  • Deliver innovation to the market via the innovation product development process, from idea to product introduction
  • Integrate these new concepts into a strategic product roadmap that uniquely addresses the needs of customers/consumers
  • Help develop the 3-year category strategy
8

Responsibilities For Consumer Marketing Manager, Brazil Resume

  • Deliver hardware and software innovations via both stage gate and Agile development processes, from idea to product introduction and lifecycle management
  • Work with cross-functional teams, including Technology & Development departments, internal and external design agencies, internal manufacturing units and/or external suppliers and the Commercial Organizations of key target markets
  • Maximize the performance of already existing products and portfolios through commercial innovation whilst phasing out old / underperforming ones to optimize integral business performance
  • Interact with various disciplines including Innovation, Research & Development, internal and external design agencies, manufacturing units or 3rd party suppliers, marketing management, marketing communication and international sales organizations
  • Analyze the market, competition, technology and developments, in order to find new business opportunities with new product-market combinations within the business strategy
  • Support and influence the Philips integral product development (IPD) process together with senior members of the team, taking new ideas from project brief through to post launch review
  • Drive the definition, development and introduction of a new Oral Healthcare product that brings our consumers superior performance and product experience
  • Translates mid/long term developments in the market into future product roadmap and identifies the necessary key components for realizing future product ranges
  • Global superiority claims roadmap creation and delivery working closely with legal and PRC (Product Research) team
9

Responsibilities For Assistant Consumer Marketing Manager Resume

  • Formulates the upstream product strategy for the assigned large portfolio (Luxury and Premium range)
  • Tactically drives achievement of Sales, Market share and IGM targets for respective portfolio
  • Deliver innovations via both stage gate and Agile development processes, from idea to product introduction and lifecycle management
  • Communicate the price, product and promotion policies within the organization; work with PM’s for global coordination of pricing activity for key market areas
  • Localize and develop/manage marketing material (collateral, sales aids, tools, training, programs, and consumer cognitive list), identifying suitable vendors for the company’s selection, and liaising with internal teams and external agencies/vendors as appropriate
  • Partner with Fiserv’s account management and product teams to develop plans to improve how our ePayments products are configured at our clients, i.e. aligning fees with peers
  • Understand the Levi’s brand financial plan and develop programs and solutions that not only meet creative expectations but make positive impact on how the work drives sales
  • Support the planning and development campaigns and engagement programs that elevate the Levi’s brand through these market leading collections; driving progressive denim leadership, life/style equity, and community based engagement
  • Execute programs driving brand and product relevance to existing and potentially new Levi’s® consumers, and strategically positioning the Performance Collections into the broader Levi’s ecosystem
10

Responsibilities For Client Consumer Marketing Manager Resume

  • Work with Levi’s Creative Services to define guidelines around copy, visuals, and photography; and with Marketing Operations to solidify where these collections fit within the marketing go-to-market calendar
  • Optimize the customer on-site experience for owned merchandising channels
  • Experienced in digital marketing and social media as it relates to promoting retail stores
  • Understand the broader Levi’s financial plan and manage to annual budgets covering all facets of the Performance Collection marketing programs/activities
  • Promote and sell Consumer Marketing Professional Services including traditional media and SV Digital to independent retailers. Become subject matter expert on appropriate programs
  • Manage account sales, implementation and execution of Professional Services Digital programs and services at retail level. Web-site, App, digital coupons, loyalty, e-commerce
  • Accurately develop project budgets and bill all projects in a timely manner to meet assigned account line budgets by period

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