Senior Marketing Manager Resume Sample

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Ansel Stoltenberg
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Work Experience

Senior Marketing Manager
01/2017 - PRESENT
Houston, TX
  • Maintain up-to-date knowledge on the CP sector issues, trends and long-term implications for EY’s GTM approach
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across the CP sector
  • Understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time
  • Develop the support model strategy including support for pillars and new and execute the programs
  • Align long term pipeline with Global and sales
  • Prepare marketing plans for specific products/categories via portfolio / brands performance analysis and specific programs deep-dive
  • Other on-going analysis: consumer trends, consumer insights, category dynamics, sku performance and competitive knowledge
Global Senior Marketing Manager
03/2012 - 08/2016
Boston, MA
  • Evaluate new product opportunities, analyzing potential in terms of sales, profit, and ideal fit against other products
  • Partner with the Campaign Marketing organization to implement a communications strategy that drives conversion of free members to paid membership through active use and engagement
  • Develop global media recommendations, targeting strategies, creative direction, messaging strategies, and testing strategies for all conversion-related marketing activities
  • Establish funding requirements and secure budget in annual and quarterly planning process
  • Provide strategic leadership during the creative process and program implementation, to ensure that program implementation supports strategy
  • Manage global agency relationships in developing creative, and producing customer communications
  • Work with Marketing Insights & Optimization (MIO) team to develop reporting and analysis around our key conversion programs and activities
  • Strategic, integrated marketing experience
Senior Marketing Manager, Brand Marketing
06/2007 - 01/2012
Houston, TX
  • Develop a comprehensive, strategic go-to-market plan
  • Communicate the status of the marketing plan clearly and effectively to all stakeholders and work strategically to drive the plan
  • Work with product team colleagues to identify and evaluate digital product and service opportunities
  • Create and deliver content to support campaigns
  • Provide sales support to internal and external customers
  • Build relationships with key decision makers, current customers, and thought leaders
  • Create and maintain sales tools to ensure key products are accessible to all appropriate sales forces


Oklahoma State University - Tulsa
2002 - 2007
Bachelor's Degree in Marketing

Professional Skills

  • Strong cross-organizational collaboration skills; ability to operate effectively in a matrix
  • Strong leader with excellent verbal and written interpersonal skills and proven ability to work successfully with and influence all levels across Amazon
  • Outstanding written and verbal communication skills, including presentation/public speaking skills
  • Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources
  • Experience understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales
  • Excellent interpersonal skills, ability to develop strong relationships with, customers, advisory boards, and potential or existing business partners
  • Strong written and verbal communication skills, proven record of communicating with senior stakeholders

How to write Senior Marketing Manager Resume

Senior Marketing Manager role is responsible for analytical, marketing, presentation, interpersonal, business, leadership, organizational, communications, creative, strategic.
To write great resume for senior marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Senior Marketing Manager Resume

The section contact information is important in your senior marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Senior Marketing Manager Resume

The section work experience is an essential part of your senior marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Senior Marketing Manager resume experience can include:

  • Strong analytical skills coupled with excellent verbal and written communication skills are essential
  • Strong verbal and written communication skills with demonstrated experience engaging and influencing at all levels
  • Strong people management skills and negotiation skills
  • Good analytical skills and experienced in spreadsheet financial analysis
  • Experience where the desired knowledge and skills have been developed and demonstrated
  • Good financial sense and strong interpersonal skills

Education on a Senior Marketing Manager Resume

Make sure to make education a priority on your senior marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Senior Marketing Manager Resume

When listing skills on your senior marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical senior marketing manager skills:

  • Excellent writing skills, including strong copy editing skills
  • Experience of building and managing people/skills to effectively direct team’s efforts toward goals. 2+ years of team
  • Outstanding leadership skills and ability to effectively work across teams
  • Strong experience in marketing data analytics and analytical skills in order to develop marketing initiatives that have measurable results
  • Excellent communication and analytical skills, including strong ability to identify and solve ambiguous problems using data analysis
  • Excellent communication skills with a well-developed ability to influence others and build strong value-led relationships

List of Typical Experience For a Senior Marketing Manager Resume


Experience For Senior Marketing Manager Resume

  • Strong analytical skills and experience with metrics driven decision making
  • Proven experience leading marketing strategy development with experience in lifecycle marketing and driving upsell/retention marketing
  • A strong hands-on business-driven marketing leader with proven track record of building a strong marketing team
  • Strategic and analytical thinking, strong capability of project management and problem solving skills
  • Proven content marketing skills, combining creativity and an eye for quality
  • Proven influencing skills in bringing new ideas and innovation to market

Experience For Global Senior Marketing Manager Resume

  • Innovative mindset; strong analytical and creative problem solving skills
  • Demonstrated successes working effectively with sales teams is requried
  • Excellent project management, organizational and decision making skills
  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing program
  • Strong communicator, with the ability to work effectively in a heavily matrixed, cross-functional environment
  • Management skills and proven ability to work cross-functionally
  • Excellent communication skills, both written and oral, in English and Bahasa Indonesia
  • Understanding of quantitative data analysis, including experience and understanding of modeling and campaign effectiveness

Experience For Senior Marketing Manager, & OEM Resume

  • Outstanding language skills in both conversational and written English and Chinese
  • Digital expertise: we are looking for someone that understands digital marketing and has demonstrated experience launching unique digital campaigns
  • Demonstrated experience working with large sets of data, resolving statistical significance and drawing insights from data reports
  • Mobile and new and emerging marketing management, marketing and project management experience or ecommerce experience (or a combination of all three)
  • Proven leadership experience building and managing high performing teams
  • Demonstrated experience growing new channels of distribution, and developing channel-specific sales and marketing plans
  • Solid writing background; experience blogging and/or editing (grammar buffs wanted)
  • Strategic marketing skills – able to think holistically and strategically, develop integrated marketing plans, and understand long and short term impact

Experience For Senior Marketing Manager, Brand Marketing Resume

  • Mobile marketing management, marketing and project management experience or ecommerce experience (or a combination of all three)
  • Partner closely with Omni Marketing to ensure marketing stories effectively ladder up to the Omni Commercial Plan and meet nuanced ONOL needs
  • Experience in online consumer marketing; content marketing experience required
  • Experience in a related role with experience working on marketing campaign programs
  • Extensive and proven overall experience in delivering events and driving supply chains
  • Manage the assigned marketing budget ensuring it is optimised and managed effectively
  • Prior experience leading fashion e-commerce marketing (5 years+)
  • Experience with mobile applications with a demonstrated track record of managing mobile communications cross-channel and key points in customer lifecycle

Experience For Prime Student, Senior Marketing Manager Resume

  • Proven experience in management & execution of integrated marketing campaigns
  • PR/communications experience, including strong relationships with Indonesia technology media
  • Specific experience building strong brands
  • A proven track record of delivering strong results in a matrixed environment
  • Strong experience and knowledge of, Marketo (or other marketing automation)
  • Strong experience of contact centre estates, KPI’s and other performance metrics

Experience For Senior Marketing Manager, Generic Injectables Resume

  • Prioritise workloads and product priorities whilst understand wider business requirements
  • Work in a multi-cultural business environment, foreign language skills is desirable
  • Coordinate the collection, analysis and reporting of/on market and competitor information that can be utilized effectively for marketing purposes
  • Exceptional analytical, conceptual and organization skills
  • High social skills, open minded, seniority
  • Exceptional verbal presentation and written skills to promote and present ideas
  • Provide management and mentor Marketing Manager to ensure all campaign effectively deliver to the channels overall defined brand strategy
  • Create customer-facing content that effectively Cisco's unique value proposition
  • Extreme attention to detail, and proven ability to manage multiple, competing priorities simultaneously

Experience For Senior Marketing Manager, Deal Resume

  • Advanced Excel skills (data analysis using PIVOT, VLOOKUP)
  • Work experience in Hi- Tech Enterprise Solution/product marketing experience, preferably in Asia-Pacific capacity
  • Demonstrated experience reporting on plan results to executive and line-of-business stakeholders
  • Preference for Consumer-Packaged Goods experience or those who come from a highly research-driven background
  • Strong ecommerce and digital marketing experience

Experience For Senior Marketing Manager Ssr-eu Expansion Resume

  • Build and execute lifecycle marketing plans to launch new products, drive awareness of our developer services and acquire new skills
  • Work with external agencies as required and ensure positive coverage is shared internally effectively in support of sales enablement processes
  • Leads a cross-functional team to effectively manage the innovation process - discovery through commercialization
  • Project Management skills and extreme attention-to-detail
  • Apply great attention to detail with top-notch presentation, written and verbal communications skills
  • Determining the appropriate methods and systems of metrics for measuring and monitoring marketing effectiveness
  • Writing strong copy, including irresistible calls-to-action for targeted audiences for new and backlisted titles
  • Understanding of online/mobile media fundamentals (how media is bought and sold, pricing models, ad effectiveness)

Experience For Senior Direct Mail Marketing Manager Resume

  • Marketing experience specific to driving mobile-app downloads
  • Establishing effective and efficient working relationships with Film/TV studios
  • Marketing experience in executional and strategic roles
  • Proven success driving, measuring and analyzing content marketing campaigns
  • Experience in brand marketing, including packaging, marketing communications and/or visual identity development
  • Demonstrated ability to coordinate projects with cross-functional teams, including technical, engineering, marketing, design and merchandising teams
  • Experience of operating, managing, and delivering results in a consumer facing online retail/services product management role
  • Experience in managing and executing successful global marketing programs both individually and as a manager

Experience For Senior Marketing Manager, Professional OTC Resume

  • Demonstrable experience in defining and launching the online merchandising of a new product line to market
  • Experience creating and driving successful multi-channel online marketing programs
  • Passion for gaining customer insights and translating insights into effective marketing programs
  • Marketing experience in a fast-moving consumer-facing business
  • Drive innovative new opportunities for marketing to the Employer segment, expanding on current campaigns, and helping to improve lead generation experience
  • Responsible for overseeing the successful planning and execution of an experience assessment process, including

List of Typical Skills For a Senior Marketing Manager Resume


Skills For Senior Marketing Manager Resume

  • Strong ability to manage time effectively; strong organizational and presentation skills
  • Excellent problem solving skills and decision making skills
  • Can work effectively with peers, management and internal and external business partners, prospects and clients; Strong written and verbal communications skills
  • Can demonstrate experience in using customer insight to create and delivering brilliant B2B creative work with solid experience of managing creative agencies
  • Excellent communication skills with a proven track record for working across geographical, cultural, and time-zone boundaries

Skills For Global Senior Marketing Manager Resume

  • Strong project management skills and budget management experience
  • Strong oral and written communication skills required. Able to deliver effective presentations to large business groups
  • Strong influencing and negotiating skills – able to work with strong stakeholders to negotiate and deliver a mutually beneficial outcome
  • Excellent and proven collaboration skills
  • Excellent project management skills with an ability to set and maintain priorities in a multi-task environment
  • Demonstrate excellent oral and written skills
  • Strong communication skills and previous experience presenting to large groups of people

Skills For Senior Marketing Manager, & OEM Resume

  • Marketing experience in consumer / FMCG/CPG brand management with proven experience at a manager level
  • Proven skills in the areas of messaging, branding, creative product/program development, portfolio marketing, demand fulfillment, and product pricing
  • Highly effective communication skills with outstanding writing, editing, and presentation abilities
  • Strong strategic thinker, with project management skills particularly around budgeting, planning & strategy
  • Strong influencing, communication and storytelling skills
  • Proven experience in developing and maintaining strong relationships across B2B and B2B2C channels, to drive business growth
  • 6-8 yrs experience - to include marketing and new media; At least 5 years digital experience; consumer marketing experience
  • Strong problem-solving analytical, and fact based decision-making skills
  • Strong problem solving, proactive thinking and analytical skills, self-motivated, independent worker

Skills For Senior Marketing Manager, Brand Marketing Resume

  • Strong analytical and problem-solving skills – ability to identify relevant information and define root issues
  • Strong analytical skills with the ability to solve complex problems and articulate implementation plans for the regional & local marketing teams
  • · Demonstrated skills in managing multiple projects successfully
  • Very good written & verbal communication skills in Japanese critical (native-level); with business-level English
  • Strong strategic planning and project management skills, and a keen understanding of how technology and consumer trends intersect

Skills For Prime Student, Senior Marketing Manager Resume

  • Strong analytical skills – able to analyze and evaluate business issues, resolving matters to achieve performance and economic objectives
  • Excellent oral, written communication skills and executive presence
  • Communication Skills and Languages are key. Very good knowledge of English, French and Dutch is mandatory
  • A balance of strong analytical and creative skills; student of the business who seeks to gather in-depth knowledge of the competitive marketplace and trends
  • Possess excellent written, oral communication and presentation skills
  • Excellent cross-functional and management influencing skills and ability to develop customer relationships required

Skills For Senior Marketing Manager, Generic Injectables Resume

  • Strong creative, communication (written and oral) and presentation skills
  • Strong analytical and quantitative skills and the ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
  • Flexibility and ability to adapt to change and to operate effectively in ambiguous situations is required
  • Strong interpersonal skills and ability to easily build rapport with diverse personalities
  • Excellent PC and/or MAC computer skills (Word, Excel, PowerPoint)
  • Strong analytical skills required in a data-driven business environment
  • Strong creative eye and sharp analytical skills
  • Strong strategic marketing, organizational and project management skills
  • Excellent written and verbal communication skills (ability to present) and specific expertise in both internal and external communications (PR)

Skills For Senior Marketing Manager, Deal Resume

  • Strong project management and team leadership skills. Highly collaborative approach
  • Relate to influential people and complex organizational structures; strong interpersonal and relationship building skills
  • Proven examples of working effectively across large organizations to support major launches with multiple stakeholders
  • Influences effectively and builds strong relationships to deliver outstanding results end-to-end
  • Strong marketing communications skills (written and verbal)

Skills For Senior Marketing Manager Ssr-eu Expansion Resume

  • Strong analytical skills with an emphasis on data-driven decision making
  • Strong Microsoft Office skills are required particularly in PowerPoint and Excel
  • Proven experience in planning, managing and executing integrated marketing programs including Search, Social, advertising, events, and email marketing
  • Marketing experience, including core brand building experience, managing large advertising and consumer budgets ($10MM+)
  • Digital marketing experience, including crafting and executing highly visible online customer experiences
  • Experience of using Marketing Automation software like Marketo; experience using programmatic marketing tools like MediaMath’s platform is desired
  • Prior experience in working with advertising agencies and managing marketing budgets
  • Mastery of the marketing process, with demonstrated experience in pricing, positioning, placement and promotion

Skills For Senior Direct Mail Marketing Manager Resume

  • Experience managing strategic content-marketing projects demonstrating effective end-to-end project management
  • Experience working in marketing/branding, as well as experience in strategy, retail, e-commerce business and people management
  • Proven experience in earning trust, coordinating teams and communicating to senior management
  • Demonstrated success with experience in display advertising marketing or online marketing for a consumer brand
  • Demonstrated success with substantial experience in brand management or marketing communications, merchandising or advertising
  • Experience in above the line and below the line marketing; a background or solid understanding of digital/web-based marketing is essential
  • Proven experience leading brand research, integrated marketing campaigns, including internal and/or external agency management
  • Experience with content marketing and building effective marketing programs that generate results
  • Proven track record of identifying rich business insights and translating them into effective marketing programs

Skills For Senior Marketing Manager, Professional OTC Resume

  • Prior experience leading fashion e-commerce marketing
  • Prior experience managing a team and/or developing more junior team members
  • Highly creative, superior communications skills, including verbal, written and presentation working both internally and externally
  • Proven experience launching new crowd sourcing / gig economy related services
  • Extensive experience of creating highly effective 360 multi-platform, multimedia marketing and creative campaigns, ideally in the broadcast world
  • Experience in marketing with experience in lifecycle, retention or channel marketing
  • Customer Experience Marketing –Work closely with our product and lifecycle teams to determine the marketing inside of the app and in the desktop experience

List of Typical Responsibilities For a Senior Marketing Manager Resume


Responsibilities For Senior Marketing Manager Resume

  • Strong written skills, verbal communication skills and presentation skills
  • Strong marketing and communication skills and experience with a proven track record of being a business partner to leadership
  • 6) Ability to operate at all levels in the organization, excellent written and oral communication, influencing, negotiation and collaboration skills
  • Strong communication experience & leadership skills
  • Excellent interpersonal skills and proven ability to lead cross-functional project teams
  • Experience in managing complex , multi platform media campaigns , demonstrating cross media strategy and planning skills
  • Experience in managing complex, multi-platform media campaigns, demonstrating cross media strategy and planning skills
  • Good judgment, problem solving and decision making skills
  • Excellent organizational/project management skills working with multiple groups across geographies and cultures

Responsibilities For Global Senior Marketing Manager Resume

  • Strong analytical skills and bias toward data-based decision making to back up assumptions and evaluate outcomes
  • Excellent budget management and reporting skills
  • Strong messaging development and change management skills
  • Demonstrated marketing and product management skills
  • Strong analytical, problem-solving and judgment skills
  • Proven skills in the area of social media management and/or digital marketing
  • Motivated and creative, with the ability to self-manage and have strong influencing and interpersonal / communications skills

Responsibilities For Senior Marketing Manager, & OEM Resume

  • Excellent verbal and written communications skills, Fluent in Japanese and Business level in English
  • Proven cross-functional project management skills
  • Demonstrate strong proposition development experience
  • Experience in a similar role or related work experience within the consumer packaged goods or consumer electronics industry
  • High attention to detail, tremendous organizational skills and ability to prioritize workload

Responsibilities For Senior Marketing Manager, Brand Marketing Resume

  • Excellent organizational, presentation, planning, communication, analytical and follow-up skills
  • Possesses knowledge of eCommerce business with strong data-driven digital marketing skills
  • Analytical skills and the ability to develop market insights, marketing strategy and analyze marketing effectiveness and return on investment
  • Demonstrated analytical and business metric skills
  • Excellent communication skills are pivotal to your role: written, verbal, and visual

Responsibilities For Prime Student, Senior Marketing Manager Resume

  • Strong skills in project management tools and ability to build new systems from scratch
  • Excellent written and verbal communications skills, fluent English is mandatory
  • Prior global experience or a solid understanding of markets outside North America
  • Proven complex project management skills
  • Solid PowerPoint skills required
  • Excellent computer skills with Microsoft Excel, Word, PowerPoint, Outlook with ability to learn
  • Excellent project management and communications skills that successfully drive initiatives in a matrix business environment
  • Knowledge of analytics, web technology and digital campaigns and strong creative and brand strategy skills

Responsibilities For Senior Marketing Manager, Generic Injectables Resume

  • Strong presentation skills; ability to present and explain product information to all audiences
  • Demonstrable project management skills with an excellent track record in delivery and budget management
  • Excellent networker with powerful communication and presentation skills
  • Excellent interpersonal, influence and negotiation skills
  • Strong influencing skills at all levels, internally and externally
  • Excellent stakeholder communication skills to excite, motivate and persuade the rest of the business to deliver business results

Responsibilities For Senior Marketing Manager, Deal Resume

  • Experience working in the field of consumer marketing, digital marketing or equivalent relevant experience
  • Proven experience in developing and implementing successful retail marketing strategies
  • Experience in Product Marketing as it pertains to product marketing communications and product management strongly desired
  • Advanced problem solving and listening skills
  • Experience in defining customer needs, creating strategy and proven results from execution of the strategy
  • Demand generation experience, including inbound and outbound marketing with demonstrated lead, pipeline and revenue growth in a B2B environment
  • Superior marketing communication and positioning skills
  • Experience in leadership marketing roles with major consumer brand durable goods companies is required

Responsibilities For Senior Marketing Manager Ssr-eu Expansion Resume

  • Strong experience with Microsoft Office including Excel and PowerPoint
  • Superior collaboration skills and the ability to create and lead high-performing cross-functional and cross-cultural teams are required
  • Effectively handle multiple assignments and adapt in a fast moving environment
  • A strong leader and excellent communicator who can drive messaging strategy and articulate recommendations and tradeoffs to senior executives
  • Marketing experience in Health care or PBM Experience

Responsibilities For Senior Direct Mail Marketing Manager Resume

  • Advanced quantitative, analytical, and problem-solving skills
  • Professional verbal & writing skills in Japanese & English
  • Strong experience in using insights to develop programme strategies
  • Proven experience of building networks internally to achieve business goals
  • Build multi-channel marketing strategies—online, social, affiliate, etc.—to effectively reach your seller segments and drive adoption of your products
  • Demonstrate significant experience in account management and strategic marketing plan development
  • Preferable to have strong analytics and/or big data marketing experience
  • Clear leadership, team and engagement skills, can influence key stakeholders and adept at working in matrixed environments

Responsibilities For Senior Marketing Manager, Professional OTC Resume

  • Strong knowledge and experience in B2B direct marketing at both a strategic and tactical levels
  • Effectively manage 3rd party advertising agencies and suppliers, as well as actively engage and work with cross functions such as sales, product, etc
  • Effectively manage external creative and media agencies
  • Support Sales Development: Tools, training, skills development, dynamic resource
  • Effectively negotiates projects to deliver high-quality work product in a timely fashion (meets deadlines)

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