Search Analyst Resume Sample
Ena Gibson
64714 Jones Passage,
Philadelphia,
PA
+1 (555) 901 6399
Work Experience
Executive Search Analyst
12/2016
-
PRESENT
Detroit, MI
- Drives efforts related to customer feedback on search and navigation behavior, including problem identification, trending and isolation, and, when necessary, recommendation of enhancements to architecture for overall CSAT improvements
- Ensures the application of SEO best practices when recommending metadata and product-naming conventions to optimize natural search
- Demonstrates passion for digital marketing by proactively finding and building recommendations on new ways to build the client’s business and grow accounts
- Collaborates with the Merchandising Team to understand the product assortment details that can leveraged for new search campaigns to support our organization’s newness strategy
- BS in Computer Science, Engineering or similar technical discipline, or a BA/BS in Marketing
- Experience managing campaigns within Google AdWords and Bing Ads
- Work in a fast paced environment and manage multiple projects simultaneously and stay focused
Paid Search Analyst
05/2011
-
07/2016
Phoenix, AZ
- Perform daily reporting and analysis of campaigns; measuring effectiveness according to our different bid strategies and critical KPIs to include CPA, quality score, etc
- Assist in the maintenance and monitoring of keyword bids, budget management and overall performance across different devices
- Keep pace with search engine and PPC industry trends, developments and major changes
- Understand the algorithmic methodologies driving our bidding strategies and tie this back to our fast-developing business requirements
- Be an advocate for the channel, helping the wider teams to understand the channel’s contribution, dependencies and opportunities
- Support the PPC Manager and PPC Executive with creative copy suggestions and landing page amends
- Help create; develop and deliver our search strategy to drive acquisition and winback growth
Junior Search Analyst
10/2007
-
03/2011
Boston, MA
- Assist the Search Director in developing search strategies to meet and exceed our clients’ business objectives
- Remove all the “bandages” placed on the search results currently
- Analyze the % of consumers buying items from your new search campaigns, how many people interacted on your site (internal and external)
- Provide clarity and improve on the relevance of products being displayed on search
- Identify and monitor KPIs...then report monthly on your KPIs
- Reduce the failed search results-- decrease our exits and bounces due to the failed searches
- Point of contact for: type ahead search, searchable content, view similar/related/compatible products
- Active monitoring and management of performance and competitive landscape
- Assist the Search Director in developing search strategies to meet and exceed our client’s business objectives
Education
Argosy University - Nashville Campus
2003 - 2007
Bachelor's Degree in Business
Professional Skills
- Excellent written, verbal, and presentation skills in order to effectively communicate Paid Search projects and to work with cross-functional teams
- Proven analytical skills and problem-solving ability paired with meticulous attention to detail
- Discipline in which strong creative thinking and/or analytical skills are leveraged
- Strong skills within Google AdWords, Bing Ads, Facebook
- Strong data interpretation skills; ability to summarize complex findings clearly and concisely
- Detail oriented with demonstrated organizational skills
- Outstanding communication skills, including the ability to translate detailed technical information into easily understood concepts, decisions, and actions
How to write Search Analyst Resume
Search Analyst role is responsible for analytical, excel, reporting, retail, training, architecture, design, research, digital, insurance.
To write great resume for search analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Search Analyst Resume
The section contact information is important in your search analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Search Analyst Resume
The section work experience is an essential part of your search analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous search analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular search analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Search Analyst resume experience can include:
- Experienced in managing and operating PPC campaigns
- Provide input to and validate ongoing A/B tests, timing and structure
- Responsible for loading & updating Amazon AMS system to deliver execution in line with business priorities (Power SKUs, NPD etc)
- Experience forming relationships/partnerships and leading by influence rather than by authority in a highly-matrixed organization
- Experience managing significant marketing budgets
- Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
Education on a Search Analyst Resume
Make sure to make education a priority on your search analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your search analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Search Analyst Resume
When listing skills on your search analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical search analyst skills:
- Monitoring the performance of our accounts, ensuring we are deploying the multi-million dollar budget efficiently and effectively
- 3) Experience with tools such as AdWords, Bing Ads, Adobe Analytics, Adobe Media Optimizer. 3-5 years of experience
- Intermediate (beyond basic) Excel manipulation and charting skills
- Experience with ad serving technology (i.e. DoubleClick): Trafficking, pulling reports, making and placing tracking tags
- Experience mentoring & fostering the development of emerging talent
- Experience manipulating and analysing large datasets
List of Typical Experience For a Search Analyst Resume
1
Experience For Paid Search Analyst Resume
- Experience in search marketing on either the client or agency side
- Proven track record of improving search campaign performance and ROI results
- Experience with various ad formats, Adwords extensions, campaigns types across Adwords and Bing Ads
- Ensure paid search spend remains in line with global and regional priorities
- Help prioritize software development roadmap
- Work with NAMs & brand team to align activation with core business priorities
- Partner with Stock and Search Product management and provide direction on instrumentation and validation of hypothesis before we launch A/B tests
2
Experience For Product & Search Analyst Resume
- Paid search marketing experience
- Analysis experience
- Proven ability to hit goals for customer acquisition and brand awareness/consideration
- Understanding of audience segmentation, targeting, creating custom audiences, remarketing
- Working with merchandising and other marketing teams to correctly market all products
- Understanding of paid search mechanics, KPIs, and marketplace
3
Experience For Onsite Search Analyst Resume
- Understanding of paid search account hierarchy and organization
- Optimize PPC campaigns including ad copy writing, managing bids and conducting SQR Reports
- Present reporting during status calls and during post buy reviews
- Responsible for learning all relevant tools for reporting, analytics, and competitive analysis including bid management platforms, Benchtools, Google Insights
- Proficient understanding of how search engines and their spiders work in evaluating and ranking web sites
- QA pages to help engineers identify bugs – using marketing data as a guide
- Building and optimizing keyword and related web pages
- Manage daily execution of paid search campaigns, including ad copy, bids, and landing pages
4
Experience For Organic Search Analyst Resume
- Establish deep relationship with publisher partners to make sure our paid search advertising is best-in-class, and regularly test alphas/betas
- Source and establish new media relationships and manage existing media relationships
- Assist team members in developing paid search strategy and tactics
- Manage budgets and assist in developing recommendations based on analysis and tools
- Prepare daily/weekly reporting analysis and agendas for client meetings
- Multichannel marketing attribution
- Monitor industry news, online marketing trends, industry tools and internal learnings
5
Experience For Digital Site Search Analyst Resume
- Problem solver, ability to learn on your own or as part of a team, and stay on top of the latest digital marketing trends
- Audit tracking and ensure measurability
- Regular reporting of KPIs
- Provide high quality human judgements for testing a range of search products and features
- Handle billing and reconciliation
- Provides day to day implementation, optimization and upload of client paid search and social campaigns through direct input
- QA uploads in order to ensure consistency and accuracy
6
Experience For Local Solutions Paid Search Analyst Resume
- Well versed in client KPIs, specifically in Direct Response
- Google Certification (Fundamentals), Analytics and AdWords Certification required
- Support at first and then lead and manage PacSun ecommerce campaigns across various brand, promotional and seasonal efforts including search forecasting, strategy and campaign development, execution, optimization and measurement
- Core focus areas: Google Adwords, Bing Ads, Ad text creation and testing, Conversion rate optimization throughout the complete user experience
- Synthesize detailed Search data into actionable insights and recommendations towards PacSun business objectives
7
Experience For Site Search Analyst Resume
- Augment existing team skillset regarding search capability and executional tactics beyond the PacSun ecommerce team environment (i.e. creative, website content, CRM)
- Proactively seeks out opportunities to continuously improve PacSun campaigns
- Stays abreast of Search Engine trends, insights and new product launches and shares regularly with greater team
- Maintains healthy relationships with technology, analytics and media partners both internally and externally (Google)
- Marketing: Build data-driven targeted insights to inform the design and development of new customer acquisition strategies that drive high customer consideration and conversion
- Develop the ForRent.com organic search strategy
- Work with the development team to specify, build, test and launch new SEO products, features and experiments
8
Experience For Executive Search Analyst Resume
- Develop and manage site standards for SEO best practices
- Optimize on-site content for maximum visibility and ranking in the major search engines; this includes display code (HTML5), site structure, as well as page layout and navigational considerations
- Control naming conventions and linking conventions of web pages, images, and other file types
- Perform information gathering services including technical website analysis, competitive/keyword research, and link analysis
- Manage and implement online advertising campaigns
- Provides day to day implementation, optimization and upload of client campaigns through direct input and guiding junior staff
- Work closely with the Global Manager, Paid Search to develop strategies for promoting our products and brand through our paid channels
- Establish in-bound links from relevant sites and directories
- Identify and implement innovative SEO strategies
9
Experience For Sem Search Analyst Resume
- Perform content ideas, generation and maintenance
- Develop site features and functionality
- QA of specialist/coordinator uploads in order to ensure consistency and accuracy
- With the support of the Global Manager of Paid Search, act as one of the key paid search strategic and executional experts within the Global Marketing team to support and service our Regional Marketing colleagues with all promotional requests
- Actively contribute to the dynamic Digital Marketing & Communications team in a collaborative and meaningful way that helps support, inspire and motivate fellow colleagues and managers alike
10
Experience For Junior Search Analyst Resume
- Understand and become an expert in our industry, our business, our culture, our customer, and use that knowledge to create effective, impactful, strategic and share worthy work
- Perform research on keywords and search trends in order to generate new ideas and business
- Carry out competitive research and report on results to wider stakeholders
- Provide ongoing analysis on existing bidding, ad copy, and keyword performance - offering insights to the team in order to generate costs savings, increase revenu, improve ROI
- Provide effective management of business plans and forecasts
- Create and maintain dashboards and reports, and share with stakeholders across departments
- Conceptualize and implement optimization strategies and tests for SEM campaigns
List of Typical Skills For a Search Analyst Resume
1
Skills For Paid Search Analyst Resume
- Experience in online advertising, direct marketing, or e-commerce
- 2) Experience managing spend (Over 1 million) and implementing strategies for social media 3-5 years
- The ability to work on multiple projects and strategic initiatives at once, consistently prioritizing and executing on the most impactful work first
- 3+ yrs of experience managing paid search advertising
- Strong interest and aptitude for technology, and emerging search industry trends
- Critical thinking and strong communication ability
2
Skills For Product & Search Analyst Resume
- Experience working in a regulated industry / financial services
- Experience in search marketing
- Strong desire to work with the search and other emerging and/or search channels
- Some professional or internship experience in paid search or online/digital marketing
- 3) Experience with tools such as AdWords, Bing Ads, Adobe Analytics, Adobe Media Optimizer
- Internship in, or exposure to paid search, preferably with direct response experience
3
Skills For Onsite Search Analyst Resume
- 1) Paid Search experience 3-5 years
- Search experience
- High SKU count experience
- Experience with at least one of the major bid management tools (Kenshoo, DoubleClick for Search or Marin)
- Strong team player with ability to work within team dynamic or independently as needed
- Experience architecting and managing search functionality on a retail website, preferably with Solr, Lucene, Cassandra, HBase, or other
- Functional experience in performing predictive analytics
4
Skills For Organic Search Analyst Resume
- Experience with Paid Search Platforms like Marin, Kenshoo, DS3
- Experience with Paid Search Platforms like Marin, Kenshoo, and DS3
- Staying informed on evolving search landscape channels, tools, trends and providing insight both internally and externally
- Executing planning and buying for Search campaigns
- Working knowledge of Google AdWords, Microsoft Bing
- Reporting and communicating insights
- Planning and executing paid search campaigns for clients
- Improve performance through continual testing of keywords, imagery, ad copy, landing pages, bidding strategies, etc
- Create dashboards for ongoing Stock-Search ranking and relevancy A/B experiments
5
Skills For Digital Site Search Analyst Resume
- Partner with Marketing Insights and Operations Team for performance monitoring, data QA, and maintenance of customer segments
- An understanding of digital marketing principles and web analytics
- Secondary areas of focus include: Team contribution in optimization of overall media spending inclusive of affiliate, display, social and emerging opportunity
- Provides thought leadership to organization on ever-changing search marketing landscape
- Daily campaign management including setup, monitoring, optimization
- Results-oriented and lives by the mantra “Always Be Testing”
- Navigate and Use Bing Ads web UI and Desktop Editor
- Detail oriented, ability to meet deadlines, adaptable to a rapidly changing environment
6
Skills For Local Solutions Paid Search Analyst Resume
- Onsite Greenhouse, providing fresh fruits & vegetables for our cafe
- Constantly driving ways to improve business processes
- Monitor and maintain campaign budgets, pacing, and bid adjustments
- Active monitoring and management of campaign performance and competitive landscape
- Management of Search Marketing bid tools for
- Work with Search and Stock Product management to manage Stock-Search ranking improvement programs
7
Skills For Site Search Analyst Resume
- Lead and Create a data analytics initiative around search, including
- Create a unified metric for comparing uplift
- Basic understanding of search analytics metrics
- Knowledge of paid search products and tactics such as Google Adwords, Bing, Yahoo, Google Analytics
- Assist team with data gathering and KPI analysis
- Develop a deep understanding of paid search and how to manage an account at scale
8
Skills For Executive Search Analyst Resume
- Own the day-to-day management and execution of our paid search campaigns (Adwords + Bing)
- Build and maintain a growth model to be used for forecasting and predictive analysis
- Knowledge of general sales and marketing principles and sales pipelines
- Own the paid search marketing budget and develop quarterly/monthly paid search plans to drive maximum business results
- Navigate and Use Google Ads web UI and Desktop Editor
- Use Excel to analyze and manipulate large data sets
- Keep up to date with paid search best practices and strategies
9
Skills For Sem Search Analyst Resume
- Appetite to learn the ‘art of the possible’ and then capitalise on this in next role
- An expert in search tools and data
- LEED Gold Certified 19-acre Campus & Global HQ
- Tuition Reimbursement, Leadership development Program, & Mentorship Program
- Onsite Fitness Center with group fitness classes and trainers
- Onsite Cafe with additional Coffee Shop and Juice Bar
10
Skills For Junior Search Analyst Resume
- Summer Party at Lagoon, Utah's largest theme park
- Employee Fall Concert (Past performers include: Flo Rida, Snoop Dogg and Jason Mraz)
- Medical, Dental, Vision coverage
- Life Insurance, Short and Long-Term Disability coverage
- Onsite salon services, massages, & auto-detail services
List of Typical Responsibilities For a Search Analyst Resume
1
Responsibilities For Paid Search Analyst Resume
- Monitor campaign pacing and performance
- Serve as key point person for client reporting needs
- Liaise with other channels
- Manage Google Analytics reports
- Lead team on all matters of attribution and measurement
- Be an innovator, someone who loves to test and trial new initiatives and share them with global stakeholders
- Build and refine keyword lists
2
Responsibilities For Product & Search Analyst Resume
- Write and test ad copy
- Analyze competitors and industry trends
- Be idea generator/thought leader on how to increase SEM performance
- Establish and implement search term standards, guidelines, and best practices in order to optimize the onsite keyword search accuracy
- Provide support for efforts managed by Digital Product Managers as needed
3
Responsibilities For Onsite Search Analyst Resume
- Optimize and expand paid search campaigns
- Keyword and search query analysis
- Assist with daily budget and bid management
- Paid search account and performance health checks
- Industry best practices in PPC management and optimization
- Analyze offsite analysts’ judgments and identify quality issues and data patterns
4
Responsibilities For Organic Search Analyst Resume
- Help to prototype and iterate over various new and exploratory evaluations
- Web analytics as related to areas of responsibility
- Hands-on bid optimization to meet and exceed volume and ROI targets
- Build and execute keyword expansion plans
- Independently develop keyword lists and ad copy
- Utilize bid management tools as well as Google, Bing, and Yahoo platforms to setup and launch campaigns, implement optimizations, and pull and analyze reporting
- Participate in weekly/bi-weekly tactical vendor calls
5
Responsibilities For Digital Site Search Analyst Resume
- Collect and organize creative assets for paid search posts
- Analytical experience using data systems, including an enterprise-grade analytics tool (Hadoop, Teradata, Aster, Adobe SiteCatalyst, Adobe Insight, Alteryx, Tableau, etc.)
- Experience programming complex formulas and functions in Microsoft Excel, Alteryx, or related data-manipulation tool in support of optimization, analysis, or automation
- Experience communicating and interacting with stakeholders and business partners across the organization and at various levels (technical to creative – individual contributors to executive)
- Technical proficiency, particularly with Excel, Word, and PowerPoint
- Knowledge of online retailers such as Amazon and Criteo
6
Responsibilities For Local Solutions Paid Search Analyst Resume
- Highly detail-oriented individual, driven by results, who can manage multiple projects and tasks in a fast-paced environment
- Analyze multi-million-dollar PPC accounts
- Optimize paid search across multiple platforms and technology
- Contribute on large scale projects across departments
- Work within a team, handle multiple assignments, and meet tight deadlines
- Establish keyword and copy strategies
- Build out keyword recommendations to set client budgets
7
Responsibilities For Site Search Analyst Resume
- Build & Create a test and learn programme to drive performance
- Identify and interpret search and browse trends, provide insights on user behavior that extends from the search bar to the final purchase/download of an asset
- Work closely with the Search Platform and Operations team to manage reporting & analytics requirements for strategists, identify and enable automation opportunities as well as provide product feedback
- Support the Search Marketing Strategists and SEO Managers in their deeper-analytics needs through ad hoc and cadenced reporting for max team efficiency and productivity
- Manage and improve custom reports with detailed metrics to identify, monitor and resolve search issues
- Work to improve business metrics such as revenue, orders, lead gen and trial downloads that result from search activities
- Suggest new search features to the Adobe Product Development Teams, and manage the projects through to completion
- Work with the Search Engineering Team to determine optimal settings for search engines used on Adobe.com through constant experimentation and evaluation of search metrics
- Present key findings on test and campaign results/performance to the client
8
Responsibilities For Executive Search Analyst Resume
- Learn from some of the best and brightest paid search thought-leaders in the industry
- Work hand-in-hand with our incredible in-house team, including the engineers building our proprietary technology and our web designers and developers working on our websites and customer/user experience
- Work with the team to build and define the overall paid search strategy
- Define key metrics and create dashboards and automated reports for stakeholders
- Gather, organize and aggregate large sets of data in order to identify meaningful insights and turn those insights into actions
- Create and execute innovative paid search campaigns on nationally recognized brands with no budgets
- An inquisitive nature and a passion for research – with an emphasis on industrial products
9
Responsibilities For Sem Search Analyst Resume
- Well defined career paths
- Qualify for Medical, Dental, and Vision benefits on Day 1
- Company paid Life, AD&D, and Short & Long Term Disability
- 401K with company match after 90 days of service
- Holiday pay and paid time off
10
Responsibilities For Junior Search Analyst Resume
- Extensive Wellness Program and various Employee Discount Programs
- Free soda, coffee, and drinks all day every day and much, much more!
- Passion for search and desire to continuously learn, educate and expand knowledge
- Monitor, track and report on SEO results
- Knowledge of analytical and search specific tools. Examples include: Adobe, Brightedge, Majestic SEO and A.hrefs
- Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
- Responsible for learning all relevant tools for reporting, analytics, and competitive analysis - bid management platforms, Benchtools, Google Trends
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