Regional Product Marketing Manager Resume Sample
Elisa Lemke
64475 Terrence Stravenue,
Chicago,
IL
+1 (555) 112 8318
Work Experience
Regional Product Marketing Manager
10/2017
-
PRESENT
Phoenix, AZ
- Be the advocate for consumers, delivery partners & businesses in the region by using customer insights, steering & validating the product roadmap, and staying on top of the competitive landscape
- Be a local. Truly understand the market and use this to come up with locally differentiated value props, narratives and campaigns
- Ownership of marketing critical metrics, work closely with general managers, PMMs, creative/brand, growth and PR/comms teams to define marketing campaigns and partnerships to drive business success
- Craft impactful go-to-market plans to support product launches, including research, messaging, positioning, and PR strategies
- Local brand. Help the global UberEATS brand scale locally by working with creative/brand as well as the regional teams on making UberEATS locally relevant
- Drive roll outs of global marketing initiatives in region by working closely with HQ and regional/city teams
- Inspire the rest of the team with a compelling vision for the UberEverything businesses in US/CAN
- Beyond excellent communication skills. Written, verbal and presentation
- Partner with Indonesia sales teams to drive product understanding and adoption with advertising customers. Act as an in-market advertising product resource for sales teams
Regional Product Marketing Manager MBA Intern
03/2014
-
06/2017
Phoenix, AZ
- Work with Marketing Communications team to ensure product materials are customized for regional use and marketing channels are leveraged
- Partner with regional sales leadership, global business marketing and product marketing managers to drive adoption and revenue growth for our advertising solutions across the market
- Drive best practice implementation of DR and Brand Solutions. Track and drive toward product adoption goals
- Program management/instructional design experience in a technical environment
- Strong project management skills and proven track record of working with independence and self-defined goals, timelines, and success measures, including in a global team
- Communicate complex, technical information to non-technical audiences in a clear and engaging manner
- Demonstrated ability to structure content for usability, providing information to people when and where they need it, both inside the product and in training content
Regional Product Marketing Manager, Atlas
08/2010
-
10/2013
New York, NY
- History of creating visually and intellectually stimulating presentations proficient in MS Office
- Understanding of E-learning tools (Storyline, Adobe Captivate) HTML, Flash and JavaScript
- Experience with XML-based content management systems
- Excellent written, verbal and interpersonal communications skills with proven history of success working with executive leaders
- A commitment to delivering exceptional client support – including a high level of professionalism and responsiveness
- Strategic and proactive thinker and creative problem solving skills to achieve results
- Aggregate individual client needs into broader trends/analyses
Education
Palm Beach Atlantic University
2006 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Excellent leadership and communication skills and proven ability to develop strong collaborative relationships and create informal cross-functional teams
- Excellent organization and people skills. Ability to set priorities, problem solve, multi-task, and work independently in a dynamic, rapidly changing workplace
- Excellent written and verbal communication skills in both one-on-one and group situations
- Excellent organizational and time management skills with the ability to meet or exceed multiple concurrent projects and deadlines
- Strategic thinker, strong analytic skills
- Excellent presentation skills and an ability to engage an audience
- Outstanding communication and presentation skills, knowing when to simplifies complex concepts and when to get into the weeds
How to write Regional Product Marketing Manager Resume
Regional Product Marketing Manager role is responsible for presentation, organization, leadership, workplace, reporting, training, marketing, security, design, research.
To write great resume for regional product marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Regional Product Marketing Manager Resume
The section contact information is important in your regional product marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Regional Product Marketing Manager Resume
The section work experience is an essential part of your regional product marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous regional product marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular regional product marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Regional Product Marketing Manager resume experience can include:
- Excellent communication skills in Mandarin Chinese and English - written, verbal and presentation
- Distinctive analytical and problem-solving skills
- Effectively influence and communicate back into the organization to impact Global Marketing/R&D plans and strategies
- Experience working with Creative/Media Agencies with a comprehensive understanding of their planning tools
- Demonstrate an understanding of Facebook's offering and interface strategy
- Professional experience in technology, advertising, or publisher monetization
Education on a Regional Product Marketing Manager Resume
Make sure to make education a priority on your regional product marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your regional product marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Regional Product Marketing Manager Resume
When listing skills on your regional product marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical regional product marketing manager skills:
- Organization and people skills and the ability to set priorities, problem-solve, multi-task and work well independently in a rapidly changing workplace
- Solid experience with brand advertising across display, ad networks and/or search, with outstanding expertise in optimizing complex performance campaigns
- Effectively communicate with sales teams and advertisers to distill and surface market feedback to product teams for new and existing advertising products
- Solid experience with brand advertising across display, ad networks and/or search
- Exceptional quantitative skills to translate data points into business plans and profitable growth results
- Organizational and cross-functional collaboration and communication skills
List of Typical Experience For a Regional Product Marketing Manager Resume
1
Experience For Regional Product Marketing Manager MBA Intern Resume
- Experience working with publishers/content providers
- Experience in dealing with both product and sales teams in critical
- Experience in a MNC organization with matrix reporting
- Strong understanding what drives growth and LTV in ecommerce, online retail, travel or similar type of business
- Entrepreneurial background and strong technical background an advantage
- Fluency in German and English with solid knowledge of German market
- Experience in technology, advertising or business/sales operations
- Ensure APAC strategic priorities are built into global planning and new product development is qualified through customer knowledge and insight
2
Experience For Regional Product Marketing Manager, Platforms Resume
- As above, generate and drive progress on prioritized target lists of KOLs and strategic accounts within the territory
- Operate at scale, empowering outsourced teams to speak with a deep level of sophistication and clarity to our unmanaged customer base
- Act as the voice of the region to central product teams by representing EMEA priorities, challenges, and opportunities
- Proven marketing achievement
- Influence product roadmap and priorities with regional insights and market intelligence
- Upstream marketing activities, ensuring products are positioned, promoted and launched accurately and according to the target market
3
Experience For Regional Product Marketing Manager, Atlas Resume
- Partner with the South-East Asia and India sales teams to drive product understanding and adoption with advertising customers
- Identify business threats and opportunities (SWOT) based on market and competitive analysis including coordinating TAM collection and analysis
- Collaborate with training resources to lead, design and participate in training programs to further product knowledge within cross-functional partners
- Follow up with country teams of the campaigns and using proper metrics to measure the efficiency of marketing events
- Deep understanding of mobile and web technology stacks
- Distill and surface market feedback from various channels to product teams for new and existing measurement products
- Drive best practice implementation of Direct Response & Commerce (DRC) Solutions. Track and drive toward product adoption goals
- Partner with regional sales leadership, global business marketing and product marketing managers to drive product adoption and revenue growth for our media monetisation solutions across the market
4
Experience For Africa Regional Product Marketing Manager Surgery Resume
- Drive best practice implementation of Brand & Media Monetisation Solutions. Track and drive toward product adoption goals
- Solid experience with direct response advertising across display, ad networks and/or search, with outstanding expertise in optimizing complex performance campaigns
- Experience working in (preferably having lived in) one or more of the following Southeast Asian markets – Indonesia, Thailand, Philippines, Malaysia and Vietnam
- Experience with SQL (Oracle, Vertica, Hive, MySQL, etc.)
- Drive best practice implementation of Brand & Media Monetization Solutions. Track and drive toward product adoption goals
5
Experience For Regional Product Marketing Manager Surgery Resume
- Partner with regional sales leadership, global business marketing and product marketing managers to drive product adoption and revenue growth for our brand solutions across the market
- In ad tech – ideally both in advertiser and publisher facing roles
- Attend strategic in market client meetings
- Drive best practice implementation of Brand & Media Monetization Solutions
- Track and drive toward product adoption goals
- Drive best practice implementation of Direct Response & Commerce (DRC) Solutions
- Identified passion and expertise in Facebook ad products
- Is a flexible cross-functional team player comfortable with a fast-paced and ambiguous environment
6
Experience For Regional Product Marketing Manager, Indonesia Resume
- Work in coordination with Africa region sales leaders and channel managers to optimize channel structure and strategy and monitor progress of sales opportunities through regular mechanisms with distribution teams to maximize revenue and share growth of Surgery products
- Lead efforts with regional field marketing to grow market opportunities through the development and execution of programs that increase product utilization, access new market segments and demonstrate increased clinical and economic value relevant to Africa market
- Collaborate with Surgery global marketing, product management and global growth to develop locally relevant value propositions and optimize the product portfolio mix to meet margin requirements
- Manages relationships with key opinion leaders and 3rd party device providers to develop regional reference site program as well as workshop programs to help driver awareness and support active selling opportunities
- Employs market research, clinical and industry trend analysis, market share and strategic competitive analysis, win/loss tracking and price realization to develop a localized commercial strategy
- Collaborates with Marketing Communications and PR to execute Africa communication plans and contributes to the development of communication “assets” (collateral, images, and training tools/courses) that can be used in the execution of global communication plans
- Leads operating rhythm with the segment marketing team to ensure execution of marketing plans associated with new product introductions and installed base upgrade programs
- Media Sales and/or Online Advertising, Marketing, Brand Advertising, Direct Response experience
7
Experience For Brand Regional Product Marketing Manager Resume
- Demonstrated affinity for Instagram, and a genuine understanding of the Instagram community
- Set priorities, problem solve, multi-task, and work independently
- Demonstrated affinity for Facebook’s family of Apps and Services
- Strong technical competence w/ ability to work independently or in lead capacity
- Work experience in technology, advertising, measurement, or business/sales operations
- Experience presenting to analytical and business audiences
- Build relationships with executive level clients and agencies
- Manage complex partner/customer relationships and communications
8
Experience For Adtech Regional Product Marketing Manager Resume
- Advocate and represent the APAC SMB regional needs for product solutions, tools and goals
- Work seamlessly from ground level details to 40,000 foot overview
- Business travel from 20% to 40%
- Master Regional Competitive Research - Be the specialist for your region for the available competitive benchmark data. Collaborate with the benchmarking teams and provide input on the scheduling and topic focus of ongoing benchmarking activities
- Work in coordination with APAC region sales leadership and channel managers to optimize channel structure and strategy and monitor progress of sales opportunities through regular mechanisms with distribution teams to maximize revenue and share growth of Surgery products
9
Experience For Regional Product Marketing Manager, Facebook Resume
- Lead efforts with regional field marketing to grow market opportunities through the development and execution of programs that increase product utilization, access new market segments and demonstrate increased clinical and economic value relevant to APAC market
- Collaborates with Marketing Communications and PR to execute APAC communication plans and contributes to the development of communication “assets” (collateral, images, and training tools/courses) that can be used in the execution of global communication plans
- Partner with vertical sales teams to drive Direct Response product understanding and adoption with advertising customers
- Develop Instagram adoption program for both internal (sales) and external (clients, agencies and Marketing Partners) audiences
- Partner with the Product Marketing team to help roll out new products and feature enhancements
- Identify growth opportunities through data-driven insights and then formulate scalable path to grow product adoption
10
Experience For Regional Product Marketing Manager, Thailand Resume
- Aggregate regional needs and feedback into broader trends/analyses
- Partner with regional sales teams, global business marketing and product marketing managers to drive platform adoption and growth for our platform solutions across the market
- Collaborate with headquarter based Product Marketing Managers to help roll out new Instagram products and feature enhancements
- Track and achieve product adoption goals and drive best practice implementation of our platforms
- Partner with sales, product, and solutions and data partnership teams to shape help shape Facebook's overall signals & identity narrative and to help drive adoption of specific products in that portfolio among both GSO and SMB clients
- Distill and surface market feedback from various channels to product teams for new and existing products
- Partner with sales, product, and client measurement teams to shape Facebook's overall measurement narrative and to drive measurement product understanding and adoption with advertising customers
- IT or Technology field with experience in at least 2 of the following roles: o Product Marketing, Solution Marketing, Solution Sales, Product Management
- Partner with regional sales teams, global business marketing and product marketing managers to drive platform adoption and growth for platform solutions across the market
List of Typical Skills For a Regional Product Marketing Manager Resume
1
Skills For Regional Product Marketing Manager MBA Intern Resume
- Experience across mobile video, display, ad networks and/or search strongly recommended
- Skills to create content in English that can be consumed globally, especially smart, interactive content
- Professional experience working with Product Marketing in technology
- Electronics or A/V product management/marketing experience
- Establish and maintain effective working relationships with external clients and suppliers
- Establish and validate pricing strategies to optimize profitability and market share penetration
- APAC marketing experience with a willingness to travel
- Experience working with security products desired, especially network and cloud security products
- Professional experience in technology, advertising, or ad tech ecosystem
2
Skills For Regional Product Marketing Manager, Platforms Resume
- Professional experience in internet technology or digital marketing
- Professional experience in technology, advertising, measurement, or business/sales operations
- Demonstrated ability to interact in a team oriented environment across multiple levels of an organization
- Relevant industry experience in consumer tech
- Demonstrated ability to evangelize products and strategies internally and externally
3
Skills For Regional Product Marketing Manager, Atlas Resume
- 1~ 2 year sales experience is preferable, but not necessary
- Work closely with segments to develop customer evidence
- Understanding of digital marketing, AV, the industry & client objectives
- Partner with product marketing teams to drive core ads product understanding and adoption with advertising customers
- Partner with product marketing teams to drive core ads and measurement product understanding and adoption with advertising customers
- Collaborate on messaging and copy for packaging, PR, web and collateral with the Marketing Communications & Global Product team
4
Skills For Africa Regional Product Marketing Manager Surgery Resume
- Interface with applications, manufacturing, and sales to enhance existing product(s) or product line(s) for targeted markets
- Partner with the Business Marketing team to develop and drive go-to-market through various channels (incl. PR, events, speaking opportunities, etc)
- Track record of influencing behaviour at variety of levels in the organisation, including cross-functional managers
- Partner with the Greater China sales teams to drive product understanding, adoption and growth with brand advertising customers, agencies, and partners
- Build account/KOL-specific adoption plans leveraging existing proof data/content to drive conversions
- Analytical ability and understanding of financial analysis
- Develop and lead execution of regional business plans and product positioning in the North America marketplace
- Clearly communicate product, marketing and design objectives
- Read and interpret financial documents such as P&Ls, pricing analysis, inventory reports
5
Skills For Regional Product Marketing Manager Surgery Resume
- Previous background in online advertising and media and the ability to deep dive into the product
- Comfort in a fast-paced, entrepreneurial, start-up environment and executing large-scale projects
- Build training programs and actively participate in sessions
- Capture Customer and Sales Feedback - Capturing insights and requirements for our products through interaction with customers and sales
- Distill and surface market feedback from various channels to product teams for new and existing Direct Response products
6
Skills For Regional Product Marketing Manager, Indonesia Resume
- Partner with the Product Marketing team to help roll out new Direct Response products and feature enhancements
- Distill and surface market feedback from various channels to product teams for new and existing core ad products
- Work with Marketing to ensure product materials are scalable for regional use
- Work closely with Channel Marketing / Sales teams to build launch plans and tools to successfully introduce new products into all targeted channels
- Responsible for developing business opportunities, product and segment strategies, and activities for LED components for General Lighting that enhance OSRAM Opto Semiconductors’ (OOS) product placement within the North America market
- Globally communicate regional strategies to global counterparts impacted by developed strategy
7
Skills For Brand Regional Product Marketing Manager Resume
- Oversee market research, monitors competitive activity, and identify customer needs
- Responsible for developing business opportunities, product and segment strategies, and activities for Infra-Red components for the IR Products Business Segment that enhance OSRAM Opto Semiconductors’ (OOS) product placement within the North America market
- Communicate regional strategies to Distribution counterparts impacted by developed strategy
- Oversee market research, monitors competitive activity, and identify distribution partner needs
- Responsible for developing business opportunities, product and segment strategies, and activities for LED components for the LED Business Segment that enhance OSRAM Opto Semiconductors’ (OOS) product placement within the North America market
8
Skills For Adtech Regional Product Marketing Manager Resume
- Time management: ability to organize work, manage time, and work on multiple projects in a fast-paced environment
- Initiative, persistence, determination, diplomacy and drive
- Fluent in Mandarin is preferable, but not necessary
- Plan and execute activity that promotes Azure products and feature releases; lead Azure launch activities/releases
- Maintain Azure knowledge and evangelize the product internally and externally to Press, enthusiasts, influencers and pre-sales customer scenarios
- Provide Azure related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs
- Adjust and provide differentiated value proposition and compelling, localized for Azure related content, product Bill of Materials (BOM) (To-ITpro / Developers, Customer and To/thru-Partner)
- Create marketing & business plan, including campaign/program business plan and campaign investment decisions for BG-owned campaigns and activities
9
Skills For Regional Product Marketing Manager, Facebook Resume
- Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in Latin America
- Contribute to ITpro, Developers and Partner readiness, activation and Azure evangelism delivery/business development
- Be the growth ambassador to influence Azure
- Work with US-based colleagues
- Flexible cross-functional team player comfortable with a fast-paced, often ambiguous environment
- Test alpha and beta products, coordinate with cross-functional team for product launch
- Professional experience, with at least 5 years working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
10
Skills For Regional Product Marketing Manager, Thailand Resume
- Demonstrated interest in the ad technology ecosystem (e.g. the LUMAscape and AdExchanger)
- Maintain an ecosystem mentality and put oneself in other people's shoes
- Team player who can adapt to varied environments
- Break large, complex problems down into smaller pieces
- Flexible, creative and comfortable with ambiguity
- Has excellent organisation and people skills and the ability to set priorities, problem-solve, multi-task and work well independently in a dynamic, rapidly changing workplace
- Partner with regional sales leadership, global business marketing and product marketing managers to drive product adoption and revenue growth for our advertising solutions across the market
List of Typical Responsibilities For a Regional Product Marketing Manager Resume
1
Responsibilities For Regional Product Marketing Manager MBA Intern Resume
- Establishes quarterly product promotional plans, working with Sales & Channel Marketing to implement
- Collaborate with headquarter based Product Marketing Managers to help roll out new platform products and feature enhancements
- Develop Platform adoption program for both internal (sales) and external (clients, agencies and Marketing Partners) audiences
- Track and achieve product adoption goals and drive best practice implementation for the FB platforms. Partner with the Business Marketing team to develop and drive go-to-market through various channels (including PR, events, speaking opportunities, etc)
- Distill and surface market feedback from various channels within North America to product teams for new and existing core ads products
- Work with Marketing to ensure product materials are customizable for regional use
2
Responsibilities For Regional Product Marketing Manager, Platforms Resume
- Drive the right Go To Market strategy and marketing mix (pricing, promotion, channel placement) to ensure assigned categories meet their sales and financial objectives
- Establish strategic direction, initial pricing & launch plans for new products including target channel placement in the US
- Develop quarterly product marketing plans and execute via cross functional teams to deliver to assigned product line's financial targets (net sales and margin)
- Monitor and provide recommended real-time pricing / promotional strategies to Director of RPM to react to competitive actions & market opportunities
- Recommend to RPM director, initial inventory forecasts, recommend initial inventory stocking strategy, and support the new product forecasting process with the Supply Chain team
- Works with GPM to establish end of life strategies including development and communication of transition plans from older models to newer
3
Responsibilities For Regional Product Marketing Manager, Atlas Resume
- Develop TAM (Total Available Market) models and analysis to ensure we are maximizing our channel / product footprint
- Partner with agencies and advertisers to drive understanding and adoption of new partnership products at Facebook
- Lead cross-functional efforts to drive successful product alphas, betas and launches for advertising and agency clients
- To build up industry knowledge around global campaign focused areas, and assist in generating campaign content
- Ensure products are properly setup internal / externally & the sales organization is sufficiently trained to drive sales at launch
- Supports sales efforts to gain product placement & attain established sell through
- Evangelize the product category: support ongoing PR, marketing and sales efforts. Attend trade shows to provide product info assistance and participate in press events. Support sales efforts with presentations, product training, customer visits, samples and field support as required
- Recommend appropriate street and invoice pricing, adjusting for changing market and competitive conditions to RPM director. Communicate changes and rationale to GPM to incorporate into future product roadmaps. Maintain MAP pricing and promotional pricing floors
4
Responsibilities For Africa Regional Product Marketing Manager Surgery Resume
- Provide to Director of RPM, deal pricing and support including developing the P&L views and inventory requirements
- Reviews monthly forecast assumptions & expectations
- Manages overstocked product – drives promotional plans through sales
- Monitors financial and overall category performance (NTS, operating profit, inventory levels, POS etc.) and develops plans as needed to ensure business objectives are met
- For the US region, this role is the ‘go to’ expert for assigned product categories and competitive knowledge
- Communicates US market, channel and customer needs to the Global Product team, including requests for new products, product changes/enhancements, and cost reductions etc
- Coordinate with Sales to gain competitive insight and market feedback
5
Responsibilities For Regional Product Marketing Manager Surgery Resume
- Identify growth opportunities within food safety market in APAC, developing plans and GTM strategies to drive market engagement and thus develop and grow the market for MBD food safety solutions
- Working closely with the APAC commercial teams, drive consensus and champion specific customer-focused objectives for the growth and development of the food safety business
- Identify emerging themes in pathogen detection and customer/competitor workflow development/evolution and
- Working closely with the commercial, and the global and regional marketing teams, develop and implement market development plans and strategies at regional level to realize revenue opportunities in-line with the Global strategic focus of the business
- Understanding of the advanced food pathogen detection methods eg PCR, NGS etc
- Understand microbiology workflow in pathogen detection or food industry
6
Responsibilities For Regional Product Marketing Manager, Indonesia Resume
- Support the delivery of Discovery Days and Workshops of high educational quality by the Regional Marketing team in APAC through presentations by self or through leveraging network of KOL contacts to secure nationally/internationally recognized speakers presenting on current/relevant topics
- Working with key stakeholders, develop and report relevant metrics, driving information sharing and development of best practice within commercial teams at regional and global level; shared responsibility for achieving APAC food safety AOP and plan for following year
- Be the market champion and challenge current thinking when it restricts revenue growth and profitability, by for example identifying and championing ‘gap filling’ business development initiatives
- To be an expert in synthesizing Product information into actionable, scalable, growth strategies, tailored to the needs of customers in specific markets
- To be an expert in synthesizing Product information into actionable, scalable growth strategies, tailored to the needs of customers in specific markets
7
Responsibilities For Brand Regional Product Marketing Manager Resume
- Develop half year product growth plans to support regional revenue targets oBe an ambassador for SMB on all things product within the RPMM and PMM teams
- Act as a conduit between both the Central SMB Operations team in the US, the EMEA Regional Coordinator team & the Market focused EMEA RPMM SMB team
- Go-To-Market Strategies Development
- Travel 20% domestically
- Develop the regional marketing plan (portfolio management, marketing strategy, launch plan, sales enablement plan, value proposition, positioning etc.) to grow Africa orders and share. Ensures regional marketing plans are aligned with the global marketing plan and collaborate with global marketing on selecting the appropriate product portfolio mix and positioning to generate greatest value
- Develop the regional marketing plan (portfolio management, marketing strategy, launch plan, sales enablement plan, value proposition, positioning etc.) to grow APAC orders and share. Ensures regional marketing plans are aligned with the global marketing plan and collaborate with global marketing on selecting the appropriate product portfolio mix and positioning to generate greatest value
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