Product Manager, Marketing Resume Sample

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Work Experience


Product Manager, Marketing
03/2017 - PRESENT
Phoenix, AZ
  • Manages the product line business against operating plans and budgets. Tracks, analyzes and communicates product and program performance vs. expectations. Provides meaningful insight and recommends action plans to address variances in performance against annual plan
  • Manages cross functional team to deliver integrated launch programs for products, including product direction, marketing plans and store operations and supply chain requirements. Communicates product direction to internal and external partners
  • Supports qualitative and quantitative research to develop key findings and recommended actions (e.g. develops proforma models and runs sensitivities)
  • Spearheads data analysis and building analytical models for the brand team, working with key business, testing, pricing, planning and finance partners. Responsibilities include analyzing test results, creation and management of brand forecasting models, pricing analysis and recommendations, managing levers of the P&L, develoingpdeveloping proforma models and running sensitivities, etc
  • Merges trends and other primary and secondary forms of research with fact based business insights to arrive at sound strategic recommendations. Uses data and insights to tell a logical story
  • Recognized as an expert across the division as someone who has excellent judgment and whose projects have contributed significantly to the success of all Macy’s Inc. brands
  • Be a self-starter who is able to identify improvements, make critical decisions and work with subject matter experts throughout Nordstrom to get the ideas implemented
  • Solid technical background and understanding of web technologies
  • Tracks, analyzes and communicates product and program test performance vs. expectations. Provides meaningful insight and recommends action plans to address variances in performance against expectations
Product Manager, Marketing Technology
08/2010 - 12/2016
Los Angeles, CA
  • Support the BU Director in development and execution of the strategic plan for the business
  • Build and develop high performing, growth-oriented team of associate product managers
  • Ensure the team is doing the right things (focusing on the crucial few) and doing things the right way (leveraging DBS and best demonstrated practices)
  • Experience building platforms from the ground up with a keen eye for user interface
  • A sophisticated understanding of subscription and freemium businesses
  • Experience working with development teams to scope and implement new products
  • A proven track record of building new capabilities in a complex enterprise environment
  • A modern marketer's DNA, especially a customer-first approach
Product Manager, Orthopaedic Marketing
04/2006 - 02/2010
San Francisco, CA
  • Experience driving significant impact in matrixed structures using influence
  • Driving the creation and execution of digital experiences at retail while considering the economic, business, marketing, and operational impacts (e.g. digital menu boards, drive through, etc.)
  • Lead the cross-team definition, validation, build/MVP, and launch of new digital capabilities at retail
  • Partner with internal finance team to influence and create the business cases outlining the business impact and benefit associated with each new digital capability
  • Establish relationships within a highly matrixed organization to achieve business objectives
  • Partner and collaborate with the marketing team to inform product roadmap, customer-facing goals, and measurement
  • Identify roadblocks that require escalation or collaborative resolution, and drive to resolution
  • Demonstrate teamwork and collaboration across all projects to achieve business results

Education


Thomas University
2000 - 2005
Bachelor's Degree in Business

Professional Skills


  • Proven track record as a strong team player, with strong verbal and communication skills and the ability to work cross-functionally across multiple disciplines
  • Skills and Aptitudes - Good management, communication and analytical skills and thorough knowledge of company's products
  • Experience in diverse team environment, including coordination, problem solving, conflict resolution and consensus building skills
  • Strong communication and leadership skills essential for delivering results and driving success in a matrix organization
  • Strong business analytical skills, and sharp thinking, including financial agility
  • Strong critical thinking skills with the ability to synthesize a collection of facts into logical and actionable conclusions
  • Strong written and communication skills including the ability to communicate between technical and non-technical people

How to write Product Manager, Marketing Resume

Product Manager, Marketing role is responsible for organization, research, analytical, leadership, finance, retail, training, integration, refining, security.
To write great resume for product manager, marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Product Manager, Marketing Resume

The section contact information is important in your product manager, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Product Manager, Marketing Resume

The section work experience is an essential part of your product manager, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous product manager, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular product manager, marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Product Manager, Marketing resume experience can include:

  • Excellent verbal and written communications skills, impactful presentation and speaking skills
  • Excellent communication skills for both internal and external sales application contacts
  • Effectively utilize sales forecast s of new and existing products for marketing and business development purposes
  • Min. 4 years of proven experience in global marketing
  • Demonstrated experience in managing multiple tasks in a compressed time frame
  • Organizational skills / Emotional intelligence

Education on a Product Manager, Marketing Resume

Make sure to make education a priority on your product manager, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your product manager, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Product Manager, Marketing Resume

When listing skills on your product manager, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical product manager, marketing skills:

  • Excellent time management skills with the ability to multi-task with demonstrated performance of managing multiple projects at once
  • Strong PC skills. Experience with Word, Excel, PowerPoint, Acrobat
  • Excellent analytical skills with strong user empathy and awareness
  • Experience and knowledge of the principles of marketing, with a strong clinical acumen and relevant access experience
  • Work across boundaries, using sophisticated influencing skills to partner with various stakeholders to build consensus and get results
  • Demonstrated experience managing roadmaps (at least on an annual cycle basis), understanding of roadmap cycle

List of Typical Experience For a Product Manager, Marketing Resume

1

Experience For Product Manager, Marketing Technology Resume

  • Excellent interpersonal, oral, written and platform communication skills
  • Strong project management experience – engaging with multiple layers of stakeholders
  • Demonstrated experience in product management, marketing, vendor management
  • Strong technical literacy with an excellent grasp of the engineering challenges and core technologies that drive a media business
  • Exceptional communication and interpersonal skills. Need to interface with internal colleagues as well as external KOLs and support teams around the world
2

Experience For Senior Product Manager, Marketing Resume

  • Able to excel in a highly regulated, fast-paced environment and to effectively collaborate with a range of cross-functional partners
  • Marketing experience, including online media
  • Experience using analytical, sales, and productivity tools including
  • Basic coding (HTML, Java) and API integration experience desired but not required
  • Solid strategic and analytical capabilities, with an ability to flex between high level strategic planning and tactical implementation
  • Experience with following tools/areas is highly desired
  • Experience in implementing user tools
  • Strong leadership traits / Consensus builder and collaborator
3

Experience For Product Manager, Orthopaedic Marketing Resume

  • Experience working in a cross-matrix environment; able to influence, negotiate and drive decisions through examples, data, and visual artifacts
  • Operate independently and with minimal guidance from your manager
  • Interface regularly and develop strong relationships with customers via field travel, major medical meetings, symposia, and home office visits
  • Build and maintain prioritized product roadmap
  • Experience in a Product Management role
4

Experience For Product Manager, Marketing & Brand Management Resume

  • Prioritize the product roadmap mainly driven by enterprise initiatives
  • Commercial experience, 2+ years in pharmaceutical/biotech marketing or sales leadership
  • Experience with digital health and/or app-based product management
  • Experience in a related technical function
  • Previous experience in the medical device industry is required
  • Demonstrated ability to develop and implement commercial strategies
  • Product management experience in a healthcare environment
  • Strong bias for action, and ability to invent and simplify
5

Experience For Senior Product Manager Marketing Resume

  • Strong communication (written/oral) with creative bent
  • Demonstrated ability to develop and implement marketing plans to build awareness and generate demand with measurable results
  • Demonstrated ability to develop and work within fixed budgetary guidelines
  • Strong aptitude to comprehend complex e-commerce systems and data environments and their dependencies
  • Create strong cross functional relationships
  • Experience in market driven product/process improvements
  • Experience in discipline
  • Work experience (with mix of product management and computer science)
  • Secondary care and Primary care sector experience
6

Experience For Product Manager, Marketing Ops Resume

  • Experience management software
  • Working closely with global capabilities IT developers
  • Marketing campaign measurement software
  • Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team
  • Success launching new products/businesses and executing go to market strategies
  • Manage data collection from clients, data review and quality checks of incoming data to ensure high quality data is used in CRM data processing
  • BS in Marketing, Computer Science, or a related field
  • Expertise in development and execution of digital marketing programs
  • Additional competencies include marketing analytics, Brand Therapeutic Area Knowledge, and Customer / Competitive insights
7

Experience For Product Manager, Immunology Marketing Resume

  • Strategic planning, tactical execution and organizational readiness to support product launch in multiple markets
  • Facilitate launch readiness best practices sharing
  • Manage quote to cash cycle for products; working with individual product managers, coordinate the product releases across the portfolio
  • Partner with Engineering to champion products through the ITT Stage Gate Development Process
  • Develop both strategic and some tactical plans for all product marketing activities
8

Experience For Senior Product Manager, Marketing, Copd Resume

  • Utilize various sales reports to assist in analyzing the market
  • Balance focus on business development/product stabilization/marketing amid volatile oil & gas industry
  • Review the roadmap with your project management and development teams and collaborate in delivering features based on timelines specified in the roadmap
  • Contribute to the definition of the brand growth plan supporting turnover & profit mid to long term ambitions
  • Craft and engineer powerful a marketing mix, from concept & product development to collaterals execution
  • Lead production and communication of engaging materials to create buy-in and excitement around brand plans
9

Experience For Product Manager, Specialty Marketing Resume

  • Support development and execution of patient initiatives, including Public Relations and Advocacy Group partnership management
  • Prepare project timeline containing tasks, durations, resource needs and dependencies
  • Develop a pipeline of new product ideas aligning with the commercial team’s needs
  • Assess the competitive performance and pricing of the product category and adjust accordingly
  • Support the global commercial teams with advanced level product training and roadmaps
  • Development and execution of marketing programs and promotions
10

Experience For Manager, Marketing & Product Management Resume

  • Knowledge of digital marketing concepts preferably in the subscription business
  • Drive release planning activities
  • Ensure quality products are being delivered to customers
  • Lead acceptance testing activates
  • Knowledge in any of the following

List of Typical Skills For a Product Manager, Marketing Resume

1

Skills For Product Manager, Marketing Technology Resume

  • Proven ability to influence facilitating agreement among stakeholders with different interests and manage competing priorities simultaneously
  • Extensive experience with agile software development methodology and experience crafting wireframes and mockups to help guide product discovery and development
  • Strong portfolio management and championing projects that deliver strong business results for Amazon Devices
  • Interface effectively and collaborate with peers
  • Consolidating input from business stakeholders and working with Engineering and Admin teams to drive superior outcomes
  • Manufacturing experience, has applied advanced cutting tools
2

Skills For Senior Product Manager, Marketing Resume

  • Proven success launching products globally and supporting local sales and marketing teams from initial launch to commercial release
  • Strong understanding of business systems and processes including SAP and CRM
  • Ten (10) years’ experience in product management/marketing in the Oil and Gas Exploration industry or other technology-intensive/engineering industry
  • Demonstrated success leading teams and increasing scope
  • Experience leading API integrations and working with RTDBs & RBDMs
  • Experience directly managing products or in supporting Product Management role
  • Relevant work experience in program or product management for ecommerce, advertising, or digital marketing
  • Experience working with engineering and creative staff in a fast-paced agile environment
3

Skills For Product Manager, Orthopaedic Marketing Resume

  • In pharmaceuticals and several years of marketing experience are required
  • Commercial marketing experience in EU highly desirable
  • Experience with working in a multi-cultural, global, high tempo and dynamic environment
  • Experience in communicating status, risks and issues to project team and senior management
  • Operate successfully in a rapidly changing, highly ambiguous and undefined environment
  • Experience leading cross functional teams both through influence and directly
  • Product management experience within the post launch/live services console business (includes DLC and MTX) or mobile gaming vertical
  • Proficiency with Office Suite with a strong foundation in Powerpoint with the ability to create compelling presentations
  • Demonstrate aptitude and genuine curiosity to learn, grow, and develop within a rapidly evolving organization
4

Skills For Product Manager, Marketing & Brand Management Resume

  • Knowledge and experience in Marketing
  • Progressively responsible marketing experience
  • Experience working with complex product portfolios in the medical device industry
  • Demonstrated success in the execution of Product Marketing and Business Development growth strategies
  • Experience with harsh environment materials and equipment
  • Experience with scalable, personalized marketing programs with multi-channel campaigns
  • Experience with software development life cycle using agile methodology, in a product owner role
  • Experience in Product Manager
  • Lead discussions with senior management and key stakeholders to prioritize and analyze execution plans
5

Skills For Senior Product Manager Marketing Resume

  • Experience in product management for a medical diagnostics or oncology company
  • Sales process or previous experience in sales and/or sales management
  • Experience and knowledge of promotional regulatory processes such as PREP is key
  • Demonstrated initiative and ability to work independently is required
  • Highly motivated with a demonstrated ability to drive execution of key initiatives and meet all deadlines
  • Experience in a fast-paced company
  • Create a portfolio of effective marketing tools, targeting Heart Teams as well as referrers and patients
  • Strong collaboration with internal stakeholders and market facing functions in the organization
6

Skills For Product Manager, Marketing Ops Resume

  • Product management experience within the post launch/live services console business (includes DLC and MTX) or mobile gaming vertical
  • Excellent oral and written Mandarin & English
  • Being the product champion on 2U Marketing Systems
  • Setting of list prices and discount structures
  • Working knowledge of digital and physical product lifecycles
  • Refining digital strategy to support Gaucher portfolio
  • Managing global brand investment
7

Skills For Product Manager, Immunology Marketing Resume

  • Serving as super-user and product evangelist for a variety of digital tools
  • Optimizing technology investments
  • Marketing, Business, Science
  • Budgeting of product costs
  • Improve data quality results by determining system improvements; identifying trends; evaluating, and re-designing work processes; implementing changes
8

Skills For Senior Product Manager, Marketing, Copd Resume

  • Contribute to defining, articulating, and communicating our product strategy
  • Knowledge of marketing campaign planning, including social media and online promotional vehicles
  • Build and leverage competitive analysis and crisp consumer understanding to design winning marketing plans
  • In an engineering, marketing, or sales role with project management in the metalworking field
  • Potentially overseeing training of marketing software and user adoption
  • Hand-off new capabilities and marketing touch point technology to ensure successful mainstreaming and optimization for marketing performance
  • A trusted advisor and partner to Marketing and product team, driving business and technology solutions
  • Monitor industry trends concerning workpiece materials and machining methodologies
  • Participate in backlog grooming, sprint planning, daily stand-ups, sprint demos, and sprint retrospectives
9

Skills For Product Manager, Specialty Marketing Resume

  • Provide leadership on evaluating Global Marketing’s support of commercialized products and make recommendations to maximize the impact of our efforts
  • Collaborate with Sales Learning & Training to prepare material for POA and launch meetings
  • Track record of communicating with and influencing internal and external stakeholders
  • Manage product life cycles including sustaining and obsolescence activities
  • Work with Sales team to develop strategies around product pricing and discounting policies
  • Interest in understanding consumer behaviour and in brand-building to serve them at best
  • Work closely with manufacturing on demand planning, costs controls and support the modernization efforts
10

Skills For Manager, Marketing & Product Management Resume

  • Provide technical direction in the development and manufacturing of indexable milling tools
  • Change management, including implementation of new marketing technology rollouts
  • Lead user acceptance testing while correcting any issues that arise
  • Maintenance of current Training, Literature and Web site content
  • Internal and external technical training of the product line
  • Promote MarTech vision from proof of concept through full integration across Oath’s marketing technology landscape
  • Create stories for development of new features and maintain plan for ongoing product improvements
  • Participate in setting targets for product scorecards and lead the effort to track and communicate scorecard results
  • Present during company wide product demos

List of Typical Responsibilities For a Product Manager, Marketing Resume

1

Responsibilities For Product Manager, Marketing Technology Resume

  • Assist Sales Training in enhancing/reinforcing sales representatives’ abilities to appropriately communicate and position programs, services and resources
  • Experience integrating a customer experience across multiple channels or technologies, familiar with the end to end system architecture and martech stacks required to support these experiences
  • Partner effectively with internal and external stakeholders to accomplish brand goals
  • Experience working directly with business stakeholders solving simple to complex business problems and managing expectations and dynamic roadmaps
  • Performs user acceptance testing & end to end business process testing prior to launch of functionality to market
2

Responsibilities For Senior Product Manager, Marketing Resume

  • Understand and articulate customer needs, conduct on-going customer research, leverage internal knowledge and expertise and prioritize requirements
  • Partner with R&D to drive portfolio Support the annual strategic planning process and quarterly business review processes
  • Understand, track and interpret market share, pricing, and competitive dynamics. Prepare and present regular reports on these topics
  • Support the commercial organizations in achieving Plan/Update objectives such as market share, and revenue
  • Comfortably work in a fast paced, ambiguous and event driven environment
  • Internal Champion: Be a champion for marketing technology initiatives across the organization and serve as liaison between the marketing operational teams and the product and technology organization; meet regularly with stakeholders, communicate your team’s priorities and roadmap, solicit feedback and build consensus for key initiatives
  • Product assortment management for high-paced work stream
  • Lead implementation/management with cross-functional team members
  • Communications with Operations and Supply Chain Team
3

Responsibilities For Product Manager, Orthopaedic Marketing Resume

  • Product Information data and integrity
  • Brief and job starts with Creative Studio
  • Find new product opportunities to feed the innovation pipeline
  • Proven track record of problem identification and solution: including defining/executing analyses, identifying insights, implementing solutions, and measuring success
  • Expert Microsoft Excel & Microsoft Powerpoint skills with Programming Language (SQL, Hadoop, Python, R, SPSS) and demonstrated experience in modeling, analysis and research
  • Partner with the program’s engineering leader to develop recommendations and test new developments through a controlled pilot program
  • Identify opportunities for enhancing the current commercial strategy in the EU market and provide actionable proposals to drive differentiation of Edwards’ products and influence physicians to understand and recommend Edwards THVs as the therapy of choice
  • Develop internal working partnerships with World Wide Access, Outcome Research, Pricing and Reimbursement, Advocacy / Policy, and Legal to drive critical decision and ensure proper execution
  • Fluency in SQL and data analysis tools
4

Responsibilities For Product Manager, Marketing & Brand Management Resume

  • Thought leadership, accountability, and results orientation are required
  • Monitor and understand the external policy landscape and how it affects BMS and external stakeholders
  • Reviews with relevant SGA Director and matrix team members. Reviews market research and external market shifts to garner insights affecting policies / specific stakeholders
  • Exhibits maturity and executive presence in discussions with senior leaders
  • Self-starter and motivated to work within a fast paced environment
  • Develops implements and updates annually the business plan to maximize the company's position, as well as participates in the formulation and development of department’s strategic plan
  • Oversees marketing of brand of US $100 m or more revenue potential
5

Responsibilities For Senior Product Manager Marketing Resume

  • Oversees tactical program of US $8 million or more
  • Accountable for the revenues and expenses of assigned brands
  • Develops quarterly and annual sales forecasts, managing operating plan budget and expenses and bottom-line profitability to include pricing recommendations to management
  • Presents annual brand plan to Senior Management
  • Creatively contribute to strategic and tactical plans
  • Develop and drive the execution of commercial, downstream marketing strategies for new products and therapies in partnership with regional sales, marketing and training teams to achieve or exceed business goals
6

Responsibilities For Product Manager, Marketing Ops Resume

  • Collaborate with regional marketing partners to drive globally harmonized and impactful commercial and communication strategies including differentiated value proposition, consistent messaging, and differentiated positioning
  • Partner with regional marketing teams to ensure appropriate implementation of commercial strategies
  • Devise market research to support products, analyze sales and market trends, and synthesize results into relevant plans
  • Track competitive activities, proactively develop key marketing campaigns, and work closely with regional marketing partners to understand evolving and changing market dynamics
  • Establish outstanding credibility with regional EW TMTT teams through product, procedural and market knowledge
  • Help define the market development needs for new Advanced Technology programs globally
  • Build productive relationship with KOLs domestic and internationally
  • Collaborate with management to create, communicate and execute global market strategies and actionable market plans to advance the business and generate value
  • Plan marketing projects and activities with accountability for successful completion within scope of project deliverables including supporting technical team meetings and driving product design requirements using voice of customer inputs
7

Responsibilities For Product Manager, Immunology Marketing Resume

  • Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
  • Identify and evaluate marketing process improvements and/or course correction/course alignment opportunities
  • Develop and execute marketing plans and go-to-market strategies for products that have no analogs, no competition and no historical precedence in the market. This is truly innovative stuff
  • Present to senior leaders including business unit executives, corporate executives, and the board in a cool and confident manner
  • Develop and execute competitive marketing strategies to achieve or exceed business unit goals
  • Collaborate closely with U.S. Sales Force, Marketing colleagues, Clinical Specialists and Professional Education team to develop a comprehensive understanding of market conditions and trends, responding appropriately by developing effective marketing collateral, sales tools and marketing campaigns
  • Develop product materials and programs that support new product launches
  • Manage budgets related to product line, campaigns and projects
  • Conduct market, competitive product and user research
8

Responsibilities For Senior Product Manager, Marketing, Copd Resume

  • Develop, track and report on product KPIs
  • Candidates who possess both higher education/higher education technology and product management backgrounds are highly encouraged to apply
  • Manage day-to-day responsibilities of a Product line (Ceramics, Silicon Nitrides, PCD and PCBN materials)
  • Develop tactical plans to achieve business results and provide feedback and input on strategy
  • Monitor processes and provide reports on progress and achievement of business objectives
  • Optimize resources allocation and utilization
9

Responsibilities For Product Manager, Specialty Marketing Resume

  • Create product development roadmaps
  • Work actively with Sales to develop opportunities for product line growth and market share growth
  • Maintain knowledge about and familiarity with competitors in our market segments
  • Work with Controller and Operations on product profitability and product line financials
  • Develop the product strategy and roadmap in your portfolio based on stakeholder needs, consumer revenue impact and input from partners and company leadership
10

Responsibilities For Manager, Marketing & Product Management Resume

  • Partner with multi-functional team to drive projects forward, in line with timings and budget requirements
  • Coordinate communication flow and alignments with Licensor, as well as external agencies for specific projects
  • Result-oriented and ability to show drive to follow project through
  • Operational discipline to deliver projects on time and within pre-aligned requirements
  • Contribute to brand success through development of healthcare professional and patient tactics, in alignment with brand strategy
  • Partner with field sales leadership, compliance, regulatory, medical and legal teams to execute compliant Professional Education initiatives that align to brand objectives, including facilitation, coordination and management of vendors

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