PR Executive Resume Sample

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Work Experience

PR Executive
07/2017 - PRESENT
Dallas, TX
  • Create a good impression and is able to act as an ‘ambassador’ for
  • Provide strategic and tactical support to the PR Manager in the daily management of the in-house PR team for all designer and product related activities
  • Assist with the promotion of all brands, exclusive collections and products to ensure that each department and the designers within are being closely monitored
  • Promote NET-A-PORTER.COM and its brands, campaigns, activities and events to the media, general public and external audiences across APAC
  • Continue to develop and maintain relationships with key journalists and the media across APAC
  • Assist in management of Singapore PR agency and brief in all projects
  • Host press appointments with key editors - desk side and run through of collections as well as breakfast meetings, afternoon teas and dinners with fashion teams
Senior PR Executive
03/2014 - 05/2017
Los Angeles, CA
  • Monitor NET-A-PORTER.COM brand placement, ensuring all communication and activity are on-brand
  • Screen daily domestic press for coverage on NET-A-PORTER.COM and compile coverage reports
  • Come up with creative ways to tell the NET-A-PORTER.COM story to media and pitch feature ideas and news stories
  • Compile all written responses for features and news stories and write press releases
  • Compile media grids for news story and feature placements
  • Lead projects, product launches and events and work closely with the INTL PR team
  • Work closely with the marketing and social media team and be up to speed on all events and product launch initiatives
  • Work with key spokespeople each season via head office to obtain quotes on the buy and key trends
Digital & PR Executive
07/2009 - 01/2014
San Francisco, CA
  • Work closely with the affiliates team across all relevant projects
  • Ensure that NET-A-PORTER as a brand and the designers stocked are represented correctly and consistently across all target media along
  • Attend sales meetings and proactively follow sales and sell through reports each week on all brands and identify weak areas with Retail and Merchandising and communicate to the team
  • Assist the PR Manager with fact finding and collating statistics
  • Raise all invoices relating to APAC on IPOS and update the annual spend tracker
  • Manage all product sample call ins and image requests
  • Manage all sample call backs for the team
  • Compile event recap reports
  • Oversee the APAC database management of press lists, new venues, vendors and PRs


Ball State University - Indianapolis Centre
2003 - 2008
Bachelor's Degree in Public Relations

Professional Skills

  • Excellent writing and editing skills with experience in writing press releases, newsletters, memos, Q&A’s etc
  • Excellent interpersonal skills, combining the ability to build effective networks of relations within the business and with media
  • Excellent writing skills and the ability to write in a range of different styles suites to various audiences and media channels
  • Good time and project management skills, with the ability to juggle competing priorities
  • Strong MS Office skills; working knowledge of Adobe Photoshop
  • Demonstrable strong written and verbal communication skills
  • Passion for PR and communications and strong administrative skills

How to write PR Executive Resume

PR Executive role is responsible for media, translation, word, powerpoint, retail, finance, training, database, reporting, digital.
To write great resume for pr executive job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For PR Executive Resume

The section contact information is important in your pr executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your PR Executive Resume

The section work experience is an essential part of your pr executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous pr executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular pr executive position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative PR Executive resume experience can include:

  • Strong selling-in skills
  • Proven commercial experience of working in a fast paced environment
  • Graduate (or equivalent) with proven PR experience in a luxury fashion environment
  • Be an active member of a busy corporate press office which is the first port of call for the world’s media, helping to effectively triage press enquiries
  • Adept problem-solving skills and ability to manage multiple projects efficiently and timely
  • Understand the need to establish effective objectives and priorities as well as management of expectations

Education on a PR Executive Resume

Make sure to make education a priority on your pr executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your pr executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in PR Executive Resume

When listing skills on your pr executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical pr executive skills:

  • Great writing skills and an eye for a good story
  • Great time management & prioritization skills are highly appreciated
  • Encourages others to achieve objectives through effective use of planning, prioritizing and goal setting
  • Experience in implementing effective PR campaigns and the ability to take initiative and work under pressure in a busy and fast paced environment
  • Proficient PC skills in Microsoft Excel, Word, PowerPoint and Chinese Word processing
  • Good experience of Microsoft Office including Word, Powerpoint and Excel

List of Typical Experience For a PR Executive Resume


Experience For Senior PR Executive Resume

  • Develop strong contacts with media, stylists, fashion bloggers and influencers
  • Graduate (or equivalent) with PR experience in a multibrand retail environment
  • Develop relationships with key journalists across all channels in line with the broader team’s priority lists at a trade level
  • Develop and sustain relationships with emerging media including the online and blogger media
  • Lead the team in the promotion of all brands and products carried and to ensure that each department and the designers within are being closely monitored
  • Monitor MR PORTER brand placement/exposure, ensuring all communication and activity are on-brand
  • Update the APAC PR team on all competitor activity within the relevant regions
  • Distribute weekly fashion and beauty alerts for new designer and product launches as created by the INTL team

Experience For Eurosport PR Executive Resume

  • Assist in exploring and identifying local opportunities with markets to enhance the brand awareness - particularly regional events and collaboration with influencers
  • Excellent written and spoken English, Chinese and Mandarin
  • Proficiency in Microsoft Office and Chinese input method
  • Discreet, professional and well spoken
  • AD hoc travel required to the Nordic region and Southern Europe
  • Knowledge of golf (desirable)

Experience For Digital & PR Executive Resume

  • Provide strategic and tactical support to the UK and Global PR Team in the daily management for all designer, campaign and product related activities
  • Promote MR PORTER and its brands, campaigns, activities and events to the media, general public and external audiences globally
  • Own all media relations and to continue to develop and maintain relationships with key journalists and the media around the world
  • Identify key products, new designers and exclusive items at the start of each season and to then develop and implement the best way to communicate this information to an external global audience
  • Proactively follow sales and sell through reports each week on all brands and identify weak areas with Retail and Merchandising

Experience For Digital PR Executive Resume

  • Monitor all daily/weekly/monthly PR activity, working alongside PR Assistant and Global team
  • Monitor all daily/weekly/monthly coverage by brand and report performance, working alongside PR Assistant and Global team
  • Develop and maintain administrative procedures for all PR campaigns and associated reporting documentation
  • Pro-active and able to show initiative/ideas to constantly promote the MR PORTER offering
  • Ensure that MR PORTER as a brand and the designers stocked are represented correctly and consistently across all target media along with external agencies
  • Develop and sustain relationships with key Fashion Editors within the industry on a regular basis

Experience For PR Executive, Bobbi Brown Resume

  • Assist the PR Team with the coordination, brand and product inclusion and production of the seasonal Look Book in a timely manner
  • Work closely with local Eurosport Digital & Editorial teams by providing them with respective guidelines for accurate promotion of Eurosport programming across channel’s Social Media (mostly Facebook and Twitter)
  • Maintain brand awareness and secure high-level editorial exposure in both online and offline key media channels through active pitching of editorial features, sample loan, and celebrity dressing
  • Support the Communications manager to develop marketing strategy and execution plan based on global monthly global directions in parallel to support local business perspective
  • Direct press contact point to handling photo shoot request, media enquiry and sample coordination of Hong Kong and work in conjunctions with PR retainer to support Taiwan

Experience For Br-pr Executive Resume

  • Manage a close working relationship with stylists and celebrity managers; frequently engage them with new collection and key product information to maximize dressing opportunity; strategic planning on celebrity seeding and gifting calendar and monitor result
  • Drive creative online or social media project to drive brand engagement and product exposure to new target audience - fashion-forward and high-potential next generation
  • Familiar to data-tracking device and tools to generate report among competitor’s editorial performance, and thus to deliver year over year coverage increment within the brand and among competitors ranking
  • Proven working experience in PR & Media Relations required
  • Briefing and coordinating with production and programming services

Experience For PR Executive Resume

  • Assisting in the organization of press events
  • Develop press angle and messaging includes drafting media alert and press material translation
  • Coordinate PR samples among Rest of Asia markets including Taiwan, South East Asia (Singapore and Thailand) and Australia as well as managing sample rotation plan
  • Facilitate internal communications and consolidate reports for Hong Kong and Taiwan global communications team; local inter-functional liaison and utilization support the event smooth and timely
  • Researching, drafting and distributing press materials (releases, channels Newsletters, images, video…)
  • Organising and coordinating interviews and press junket
  • Development of communication tools (video player, photo database ...)
  • Coordination with central PR team (uk based)

Experience For Senior PR Executive Resume

  • Contribution to social media on Turner France PR Twitter, LinkedIn
  • Passionate about cinema, series and news
  • Enthusiasm, dynamism and team player
  • Support the Media Managers in representing G4S to financial and global media demonstrating an understanding of the business, its objectives and an appreciation of the complex issues
  • Nurture strategic relationships with internal stakeholders globally, surfacing content which showcases the Company’s capabilities
  • Work with the Head of Media to create an annual media engagement programme

Experience For Eurosport PR Executive Resume

  • Manage systems and process, including media monitoring, media handling log, press release distribution, content management systems and lists and databases that need to be kept up to date
  • Work on priority PR campaigns for key entertainment brands (Sky Atlantic, Sky Living, Sky One and Sky Arts) and for Sky products (including Sky Q, NOW TV, Sky Mobile)
  • Develop high-impact plans for PR campaigns that drive advocacy and acclaim for our content and products
  • Work as part of a team on the delivery of priority campaigns managing individual aspects of an overall campaign (e.g. media relations, press events or creative executions) and have sole responsibility for publicising some shows and products
  • Excellent people skills – confident and outgoing, able to interact credibly & develop media relationships
  • Excellent written and verbal communication skills – with attention to detail

Experience For Digital & PR Executive Resume

  • Experience working within business operations, and working knowledge of communication techniques
  • Experience of working in high pressurised environment working to tight deadlines
  • Handle multiple projects simultaneously, setting priorities whilst remaining results-orientated
  • Establish and maintain excellent relationships with members of the UK & South Africa, national and regional media – develop existing and forge new
  • Experience of working within PR in Asset Management ideally across one or all business channels (discretionary, advisory or institutional)

List of Typical Skills For a PR Executive Resume


Skills For Senior PR Executive Resume

  • Understanding of PR and experience of working on PR campaigns
  • Communicate in a proactive and positive manner, building effective
  • Relevant experience of working within a multinational environment
  • Some PR /marketing experience (1-2 years)
  • Strong belief in company, industry, what we are doing

Skills For Eurosport PR Executive Resume

  • Experience of working with a global strategy adapted for the Japanese market
  • Strong relationship building, able to communicate at all levels
  • Ideally, financial services experience and a working knowledge of asset management
  • Experience of meeting demands across a multiple of clients or business units
  • Demonstrate understanding of the luxury fashion industry
  • Proven track record of creating positive impact on business through PR and communications strategy

Skills For Digital & PR Executive Resume

  • 12-24 months experience within marketing services, media, account management and/or PR within an agency or in-house department
  • Experience of working in luxury travel and lifestyle PR
  • Experience in using different social media channels to implement PR campaigns
  • Experience in organising media events
  • PR experience in sport media and/or PR agency managing accounts from the sport business
  • Highly motivated individual with a proven passion and flare for PR and the media

Skills For Digital PR Executive Resume

  • Collaboration – ability to be good team player
  • Brimming with exciting, creative and fresh ideas
  • Understanding of the role of a PR Executive/Coordinator within the marketing mix
  • Understanding of the media environment and drivers of newsflow
  • Understanding of strategic communication and the UK and Europe’s financial industries is essential

Skills For PR Executive, Bobbi Brown Resume

  • Understanding of how the luxury travel industry, with relevant media contacts in areas such as travel, spa, food and drink and lifestyle
  • Writing in a persuasive manner
  • Supporting update of global lines to take document for key events to ensure consistent messaging that supports our overall business objectives and proposition
  • IT literate, including an understanding of social media and blogging
  • Act with autonomy, seeking solutions to problems and referring upwards for guidance or to gain agreement on a recommendation
  • Build and strengthen relationships with key stakeholders including European marketing team and other key business partners

Skills For Br-pr Executive Resume

  • Ensure materials are compiled and the procedures are being followed during the approval process
  • An understanding of content marketing
  • Media centre – maintain, develop and optimize the media centre as first source of information for multiplicators, drafting press release & doing team talks
  • Write and edit comms materials ranging from reports to press announcements, messaging to reactive statements
  • Support new reporters by educating them about Franklin Templeton group, its investment group and funds
  • Able to present intelligent solutions and processes for solving difficult problems

Skills For PR Executive Resume

  • Een afgeronde HBO of WO opleiding op het gebied van Communicatie
  • Minimaal 3 jaar ervaring in een PR rol, bij voorkeur in de media-/events-/entertainmentsector
  • Uitstekende beheersing van de Nederlandse en Engelse taal, in woord en geschrift
  • Curious, interesting in sports
  • Partner and challenge media agency (including on innovative mechanisms)
  • Identify online and off line drivers and articulate the digital strategy with the brand positioning

Skills For Senior PR Executive Resume

  • Pro-active and able to show initiative/ideas to constantly promote the NET-A-PORTER offering
  • A nose for spotting a news story
  • Consumer PR & PR projects – identify and create opportunities PR activations & story telling and manage projects accordingly
  • Daily business – being first point of contact for press / process enquiries externally and internally
  • Manage all social media channels and pro-actively create appropriate and engaging content
  • Draft basic press release, Q&A documents, briefing documents
  • Passion for sport and in-depth knowledge of sport disciplines broadcast on Eurosport channels (tennis, cycling, football, winter sports, snooker, motorsports)

Skills For Eurosport PR Executive Resume

  • Collaborative and solving problem oriented attitude
  • Extensive experience pitching to journalists, an instinct for what makes a story and building and maintaining key relationships with an excellent network of print, broadcast and online contacts
  • Strong abilities to communicate with people and a sense for the right tone of voice
  • Experience in PR work either in a company or as a journalist
  • Relevant media contacts in DE, AT and/or CH desirable in sports, tech, special-interest media

Skills For Digital & PR Executive Resume

  • Build and strengthen media contacts with cross- border publications across the trades, personal finance and national titles through regular meetings
  • Support relevant PR campaigns for the retail channel to support sales and market efforts
  • Write proactive press releases/articles to support targeted countries/campaigns
  • Increase placement of by-line articles and op-ed features
  • Proactively develop and deliver stories primarily across the focus funds for all three channels
  • Liaise with key departments to collate and gather content as appropriate

List of Typical Responsibilities For a PR Executive Resume


Responsibilities For Senior PR Executive Resume

  • Skilled at multi-tasking and prioritising – highly organised with a good eye for detail
  • Written translation skills
  • Ensuring that all PR and Social related plans are fully integrated with the wider marketing plans to support key campaigns and priorities
  • Supporting on growing stakeholder engagement through effective corporate PR campaigns and public affairs activity
  • Day-to-day support of ‘press office’ activities, including responding to and prioritising media requests, reactive hijacks, proactive comments
  • Demonstrable evidence of new media and non-traditional media platforms
  • Knowledge and ideally, strong enthusiasm for automotive related activity
  • Previous experience in public relations or journalism is essential
  • Knowledge and experience of online and offline media

Responsibilities For Eurosport PR Executive Resume

  • Good knowledge of sport Social Media influencers (specially Twitter)
  • At least two to three years’ relevant experience at an agency or in an in-house PR role
  • The ability to prioritise workload and remain calm under pressure.People who applied for this job also applied for
  • Strong MS Office literacy (Word, PowerPoint, Excel)
  • Proven media contacts within the luxury travel and lifestyle sector

Responsibilities For Digital & PR Executive Resume

  • At least two years’ PR experience in a fast paced PR environment gained either in-house or in agency
  • Good national media contacts across news and consumer affairs
  • A strong creative streak
  • Writing press releases and other press materials as needed to the highest standard, researching and fact checking information as required
  • Working closely with Digital Marketing team to ensure PR activity & social media content plans are supporting SEO targets
  • Monitoring and evaluating press coverage and developing metrics
  • Managing and planning press events, including press roundtables and corporate hospitality
  • Managing media interviews and chaperoning press and talent as required

Responsibilities For Digital PR Executive Resume

  • Researching and writing topical content for monthly internal magazine
  • Supporting social media team where required especially during campaign periods and joint activities
  • Identifying and managing issues as they arise
  • Feeding in to monthly PR evaluation process to keep key stakeholders updated on media coverage on a daily basis
  • Work with a range of key stakeholders across the business including marketing, commissioning, external agencies and production companies
  • Dealer PR – create local PR activations utilising dealer resources & demo cars, control the messaging and ensure key brand communications

Responsibilities For PR Executive, Bobbi Brown Resume

  • Develop interesting and compelling stories and collateral that strike a chord with business and trade media
  • Proactive pitching to media to place interviews, stories, images and clips around campaigns
  • Take the lead on Comms plans to support the UK & SA dealer network / UK regional sales targets. Proactively identify key issues and prepare necessary materials to brief media and internal stakeholders
  • Ensure regular local media activations with all UK & SA dealers, play a central role in key message cascade, media briefings, overseeing dealer media interfaces and ensure on brand on target communications
  • Strong understanding of strategic communication and the European financial industry
  • A good understanding of consumer needs
  • Strong understanding of traditional and digital PR

Responsibilities For Br-pr Executive Resume

  • Good understanding of Microsoft Office (Word, Excel, Powerpoint)
  • Lead messaging and provide direct support at UK based events as required
  • Develop and maintain working database of UK regional journalists, key opinion formers, influencers and brand ambassadors
  • Works efficiently with others, building productive, collaborative relationships across departments, agencies and regions
  • Support reporters by educating them about our firm and its investment groups/funds
  • Create relevant PR campaigns for the institutional and retail channels to support our sales and marketing efforts
  • Flag negative coverage and crises issues as appropriate and assist in coordinating responses

Responsibilities For PR Executive Resume

  • Aantoonbare project ervaring
  • Creation, production and distribution of all press material (press releases, Q&As, product briefings, speeches, key messages) and internal briefings
  • Utilise & activate brand ambassadors, partnerships and Art of Living experiences to enhance the brand – create and implement activation plans, however ad-hoc or strategic
  • Utilise & activate AML people assets ranging from CEO, EVPs/VPs, Directors to Regional President & UK/SA regional leadership – focus on business, industry & lifestyle publications as new media channels
  • All activities to be measured, reported & assessed to suit ROI
  • Shared ownership of UK press fleet; manage and coordinate placement of fleet with appropriate target media/VIPs/Brand Ambassadors, monitor fleet usage; identify objective results and orchestrate feedback loop
  • Prioritise and organise workload in a methodical manner
  • Provide summaries of media coverage for variety of internal (i.e. Board level) and external (i.e. dealership representatives) audiences as required
  • Highly creative, self-motivated, reliable, positive and enthusiastic

Responsibilities For Senior PR Executive Resume

  • Flexible and adaptable in approach
  • Build and strengthen media contacts with UK and cross-border publications across the trades, personal finance and national titles through regular meetings
  • Write proactive press releases and articles to support targeted campaigns
  • Spot opportunities to respond to market/industry news for key spokespeople internally to comment on
  • Offer local PR advice to leaders throughout Europe
  • Excellent interpersonal skill with the ability to be assertive and relentless in the pursuit of getting our news the appropriate attention among the media and the public
  • Collate, analyze and evaluate media coverage in order to generate regular PR reports for PR Team Leader, Head of Marketing
  • Present solutions to solve difficult problems

Responsibilities For Eurosport PR Executive Resume

  • Write and distribute press releases, advertorials and media kits to targeted media
  • Promote news stories and features to the media
  • Work with internal stakeholders to ensure the message and tone of written communications is consistent throughout the organization and fits with the overall brand
  • Experience in Public Relations with the similar position
  • Participate in event management, including press conferences and promotional events
  • Liaison with the press during times of crisis management or unexpected negative PR incidents
  • Supporting the PR, Social & Partnerships manager on the development and delivery of PR and Social Media plans to support the business objectives of reinforcing our category specialist positions in motoring and cycling

Responsibilities For Digital & PR Executive Resume

  • Responsible for the delivery and management of our charity and community partnerships, including the NSPCC, Scout Partnership and ongoing requests for charitable support
  • Support PR, Social & Partnerships Manager with the management of day to day agency relationships and systems, including approval of key PR materials, PR evaluation reports and product sample, courier and bike build requirements
  • Develop strong and positive relationships with journalists
  • Monitoring industry press coverage and PR activity of competitor firms
  • Build and grow Janus Henderson’s profile and share of voice at an industry and corporate level
  • Provide day-to-day media liaison
  • Origination of press releases, newshooks and press statements
  • Become a trusted communications advisor to the business

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