Mobile Marketing Manager Resume Sample
Jazmyne Ryan
1856 Witting Port,
Phoenix,
AZ
+1 (555) 868 4701
Work Experience
Mobile Marketing Manager
08/2016
-
PRESENT
Dallas, TX
- Demonstrated success working in a fast-paced and demanding marketing environment
- Excellent analytical skills and flexibility to changing work schedules
- Strong computer skills in Windows Office Suite (Excel, Word, PowerPoint, etc.)
- Willing to travel and support mobile teams in the field
- Champion fundamental customer experience elements of our Mobile products and services to ensure that the right voice and high-quality content are maintained
- Develop and present best-in-class marketing plans for new product launches and content updates. Product platforms include Mobile and Tablet (iOS, Android, etc)
- Represent voice of the consumer; research and analyze market, player needs and competitive information to support teams in setting game vision
- Create integrated communication plans that cover key consumer segments and marketing channels
Email & Mobile Marketing Manager
02/2013
-
03/2016
Houston, TX
- Collaborate with internal publishing teams and external partners to drive mass-awareness, large scale initiatives, aligned with game brand voice and consumer interests
- Work with EA partners to secure marketing placements and drive execution of product go-to-market plans
- Manage relationships with internal stakeholders across marketing and studio teams
- Take charge of various marketing tactics including creation of trailers, screenshots, websites, contests, copy writing and general asset creation and management
- Obtain approvals from licensors and EA teams
- Demo products at various tradeshows and press events when necessary
- Highly organized, proactive, and solution focused
- Proven project coordination skills and ability to manage multiple schedules in a fast paced environment
- Analyze online metrics, interpret data and provide recommendations
Global Mobile Marketing Manager
05/2010
-
01/2013
New York, NY
- Passion for interactive marketing and online gaming
- Lead product marketing efforts on a specific franchise title(s) for mobile
- Drive marketing and engagement campaigns on live service games – utilizing integrated marketing strategies, consumer insight, and CRM
- Regularly partner with studio leadership and stakeholders on marketing strategies, plans, and findings
- Manage relationships with internal and external stakeholders across the business
- Responsible for the product go-to-market and live service marketing plans including key KPIs, and integrated marketing plan
- Responsible for product branding, positioning, and overall marketing strategies, working with the functional teams in publishing – creative services, strategic channel marketing, and sales
Education
Drew University
2005 - 2010
Bachelor's Degree in Computer Science
Professional Skills
- Strong analytical skills, including experience with ROI metrics and A/B testing
- Strong time management skills; ability to keep focus in a fast paced environment and to manage multiple, competing priorities simultaneously
- Proven experience showing clear strategic focus to develop mobile-first strategies based on business priorities
- Strong analytical skills and ability to draw conclusions from data and recommend actions to drive business growth
- Strong project management skills, with high levels of integrity, autonomy and self-motivation
- Proven track record in B2C traffic generation and acquisition in mobile advertising. 5+ years of acquisition marketing experience
- Experience driving an online business channel
How to write Mobile Marketing Manager Resume
Mobile Marketing Manager role is responsible for analytical, events, travel, digital, research, design, reporting, finance, retail, messaging.
To write great resume for mobile marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Mobile Marketing Manager Resume
The section contact information is important in your mobile marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Mobile Marketing Manager Resume
The section work experience is an essential part of your mobile marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous mobile marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular mobile marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Mobile Marketing Manager resume experience can include:
- Significant experience working in a related services industry, as well as experience in Mobile / App marketing
- Experience in planning, marketing or managing live-service products/platforms is desirable
- Experience working with game studio and licensor partners
- Experience working in a fast paced digital / gaming company with passion for gaming
- Experience working in technology, entertainment or online retail marketing/business development
- Experience in managing strategically-critical channel partners with high expectations around delivery, communication, and quality
Education on a Mobile Marketing Manager Resume
Make sure to make education a priority on your mobile marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your mobile marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Mobile Marketing Manager Resume
When listing skills on your mobile marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical mobile marketing manager skills:
- Work with product and design teams to implement messaging and make it a seamless part of user experience
- Mobile advertising experience, either agency or client side with a track record of success
- International working experience required
- Relevant experience within the interactive space
- Organised and able to project-manage your work prioritising accordingly
- Demonstrated ability to identify opportunities, develop strategies and execute those
List of Typical Experience For a Mobile Marketing Manager Resume
1
Experience For Email & Mobile Marketing Manager Resume
- Develop business relationships with key measurement and tool partners (e.g. Appsflyer, Branch, etc.) in order to drive channel innovation and stay on top of industry trends
- Work with analytics to define and evolve performance KPIs
- Establish processes and collaboration frameworks with several agencies
- Build fruitful relationships with the biggest publisher networks (e.g.Google, Facebook)
- Build channel-related reportings that inform further steps
- Oversee and manage vendor relationships
- Work closely with internal Fleet Manager for all fleet maintenance & requirements
List of Typical Skills For a Mobile Marketing Manager Resume
1
Skills For Email & Mobile Marketing Manager Resume
- Previous experience managing online advertising/display campaigns, preferably third party in app advertising campaigns with networks such as Facebook, Google etc
- Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions. High level of aptitude with Excel (pivot tables) and SQL (basic queries) required
- Deep knowledge of the display advertising eco-system including hands-on experience with mobile ad networks, media buying agencies, GDN, programmatic buying, social media, re-targeting, etc
- Experience in technique to measure attribution of offline marketing on hard and soft business metrics
- Prioritize workload and deliver results against multiple deadlines in a fast-paced setting
- Experience leading traffic/acquisition for a subscription/opt-in service
2
Skills For Senior Mobile Marketing Manager Resume
- Experience in mobile/app marketing, especially in paid user acquisition
- Experience with app marketing measurement partners
- Strong communicator who can move the agenda forward
- Build strong relationships across multiple geographic territories
- Experience in working on key digital marketing levers: SEM, SEO, Affiliates, CRM etc
- Identifying and structuring lean tests of new marketing campaign programs that achieve target KPI’s at scale, and sharing those learnings across Intuit
3
Skills For Global Mobile Marketing Manager Resume
- Planning, scheduling and routing two mobile marketing teams
- Working w/ event teams to schedule events to attend
- Working with field sales teams to schedule and activate retail visits
- Working w/team on event and retail evaluation and approval
- Deliver results at an operational level with respect to campaign management, creatives, data mining, A/B testing, optimizing and scaling
- Drive mobile reengagement efforts while holding campaigns to ROAS goals and ensuring that activity is driving incremental value
- Define and develop engagement strategy (including in-app and push messaging) to drive user habits and deliver value
- Partner with product marketing to craft EMEA go to market presentations for App Store marketing partners
- Leverage customer insights and in-app behavior data to develop relevant, timely and personalized messaging
4
Skills For Mobile Marketing Manager, Amazon Shopping Resume
- Plan and execute A/B testing to produce actionable product insights and optimize campaigns
- Report results against engagement KPIs including time spent in-app, subscription rate and lifetime value
- Evaluate, on-board, and maintain mobile marketing technology infrastructure (e.g. mobile measurement partners, data service providers, deep link platforms)
- Work with paid channels on implementing the go-to-market plans for key business initiatives, such as launch of a new app feature or product category
- Develop, establish and implement marketing strategies to drive distribution of the app downloads and membership sign-ups on mobile channels
5
Skills For Mobile Marketing Manager, Lifecycle Marketing Resume
- Stay abreast of new trends, tools and best practices in mobile marketing
- Knowledge of film & TV, the entertainment marketplace and new platforms
- Professional experience (+5 years ) in digital performance marketing as well as proven track record in mobile advertising, preferably with a strong background in app marketing
- Educate and champion mobile marketing best practices throughout the global team
- Analytical and able to make data-based recommendations
- Adaptable and enjoy a fast-paced environment
- Able to handle multiple stakeholders at different levels of the organization
- For each game, work with the studio game team and develop strategic plan around user engagement and acquisition, and helps execute against the plan and tactics
6
Skills For Mobile Marketing Manager, & Mexico Resume
- Plan and execute ongoing marketing activities supporting new content updates, sales promotions, and consumer promotions. Collaborative responsibility with product manager
- Identify tools and technologies to execute targeted and scalable app engagement campaigns
- Support implementation of third party technologies and platforms
- Develop and manage relationships with platform marketing partners for inclusion in EMEA co-marketing campaigns including paid media co-investment, email, social media, retail marketing, etc
- Research and evaluate best practices for EMEA mobile marketing, new mobile marketing opportunities and customer demand for marketing features in-game
7
Skills For Senior Mobile Marketing Manager, EU Resume
- Working with Head of Strategic Marketing, identify EMEA partnership opportunities Develop and execute campaigns within agreed budget, reporting on key performance metrics and a strong return on investment
- Partner with product marketing to review EMEA platform and channel marketing assets for marketing policy compliance and mobile marketing best practices
- Lead platform marketing recommendations for EMEA consumer insight research investments. Communicate findings to marketing cross-functional teams and ensure findings are implemented
- Use KPIs/data analytics to support and inform decision making
- Able to work proactively and autonomously to identify, substantiate and execute high-ROI EMEA mobile gaming opportunities
- Drive new-to-mobile and new-to-file acquisition campaigns through multiple ad partners while holding to strict ROAS and LTV goals
8
Skills For Mobile Marketing Manager Resume
- Become the knowledge expert for the Commerce department’s mobile apps. Understand data points and how to use them to increase customer retention and acquisition
- Find creative ways to grow the member base outside of ACTIVE’s traditional channels
- Pioneer the company’s unified and sustained approach to mobile measurement
- Build and deploy push notification strategy to increase app engagement
- Collaborate with online marketing channel teams (e.g. Paid Search, Email, Affiliates) to drive mobile marketing initiatives and to provide mobile marketing support as appropriate
- Work with mobile product and development teams to guide roadmap and support company initiatives
- Leverage internal Amazon marketing channels as well as external marketing channels such as mobile advertising to drive app downloads, mobile web traffic, and overall mobile customer acquisition
9
Skills For Email & Mobile Marketing Manager Resume
- Establish and optimize a variety of mobile advertising partnerships to drive greater adoption of mobile web and app products and services
- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems
- Manage a continuous, meticulously-planned and documented testing plan which delivers consistent channel growth and performance improvements against key metrics
- Collaborate closely with mobile technical and business teams within Amazon as well as external vendors to manage simultaneous time-sensitive projects
- Develop strong internal relationships with our product management and technical organizations to drive customer experience and marketing improvements in our mobile applications
- Manage internal, agency and other external relationships to run campaigns across a wide array of networks and mediums, reaching maximum current and potential Prime Video customers
10
Skills For Senior Mobile Marketing Manager Resume
- Partner with paid channels in paid budget planning, target setting and outlook reporting to achieve performance goals
- Stay abreast of new tools, trends, and best practices in mobile advertising
- Strong stakeholder management and influencing skills with experience workings in cross-functional working groups (Product, Analytics, Technology, Channels etc.) within an online services company
- Passionate about technology, mobile and daring
- Personal resilience, ability to maintain composure under pressure, adapt to change, and thrives in a fast-paced environment
- Own cross-channel view and optimizations to drive app installs within ROI targets
- Drive analysis, insights, forecasts and post-mortems of cross-channel efforts
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