Media Analyst Resume Sample

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Grady Goyette
595 Federico Station,  Detroit, MI
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Work Experience


Senior Media Analyst
02/2016 - PRESENT
Chicago, IL
  • Follow digital media process flow and timelines, ensuring campaigns are set trafficked via 3rd party ad server and creative is Q/A’d prior to campaign
  • Contribute to team’s productivity by managing personal work flow to achieve on time delivery of projects and reports
  • A high sense of confidentiality, diplomacy and urgency
  • Demonstrated understanding of effective outreach and monitoring
  • Excellent knowledge of social media tools and applications with a special focus on community building
  • Demonstrating/safeguarding ethics and integrity
  • Proven networking skills and ability to interact with staff at all levels, including senior management
  • Demonstrates integrity by modeling the UN’s values and ethical standards
Media Analyst
08/2010 - 11/2015
New York, NY
  • Uses information, tools and technology to gain meaningful insight into audience demographics, customer purchase motivation and buying patterns to grow and develop the product line to produce a positive customer experience
  • Analyzes the performance of the media programs, reporting the performance, including variance analysis and proposed course corrections to the marketing leadership team
  • Recommends the development of models, including response, predictive, conversion and zip, to help increase sales, market share and profitability with internal and external vendors
  • Formulates media strategies and plans, aligning marketing media programs to DTC's larger strategic objectives
  • Identify potential data qualities risks, and take steps to preempt
  • Self-starter, ability to work effectively independently with minimal direction
  • Formulates broad media strategies and plans, aligning media programs to marketing's larger strategic objectives
  • Analyzes and reports out on the performance of the media programs, including variance analysis and proposed course corrections to the marketing leadership team
  • Directs campaign changes/optimizations as appropriate
Junior Media Analyst
09/2007 - 06/2010
Boston, MA
  • Advocates and promotes the vision, mission, and strategic goals of UNDP
  • Remain aware of competitors’ advertising activities and report the impact on Garmin’s marketing and sales
  • Formulates digital media strategies and plans, aligning media programs to marketing's larger strategic objectives
  • Communicates to required constituencies (in and out of marketing) so that key partners are aware and well informed of the strategic media direction
  • Assists in the preparation of annual marketing strategy and business plans
  • Uses segmentation knowledge and enhancement techniques to improve performance in existing media sources and identifies new media sources for testing
  • Responsible for media expenditure and the negotiation of media rates with external vendors

Education


Lawrence University
2002 - 2007
Bachelor's Degree in Journalism

Professional Skills


  • Extremely strong analytical skills and rock solid problem solving skills
  • Exhibit strong verbal and written communication skills and have a desire to develop presentation skills
  • Possession of excellent advanced writing, editing, and listening skills to effectively convey multifaceted ideas
  • Strong report writing experience or evidence of writing skills developed elsewhere
  • Impeccable written English, with strong report writing experience or evidence of writing skills developed elsewhere
  • Excellent report writing skills – experience in both qualitative and quantitative research
  • Previous media analysis experience including advanced Excel skills, report template design and experience with ad-hoc reports

How to write Media Analyst Resume

Media Analyst role is responsible for analytical, excel, advanced, analysis, research, presentation, basic, software, government, digital.
To write great resume for media analyst job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Media Analyst Resume

The section contact information is important in your media analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Media Analyst Resume

The section work experience is an essential part of your media analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous media analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular media analyst position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Media Analyst resume experience can include:

  • Excellent report writing skills, with experience in both qualitative and quantitative research
  • Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
  • Experience with data visualization and a demonstrated ability to communicate analytics effectively to a wide audience
  • Effective communication at all levels and language/writing skills
  • Knowledge of MS Office and strong Internet search skills
  • Strong Chinese language skills in reading & writing (for report writing requirements)

Education on a Media Analyst Resume

Make sure to make education a priority on your media analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your media analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Media Analyst Resume

When listing skills on your media analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical media analyst skills:

  • Excellent resource planning skills – able to plan, prioritise and adapt to client demands
  • Impeccable written English skills and Chinese reading skills (both traditional and simplified characters)
  • Advanced skills maintaining effective working relationships with senior government or corporate leaders in a high profile and demanding office
  • Excellent attention to detail, communication, interpersonal, problem solving and analytical skills
  • Detail oriented, multitasker, quick learner, strong analytical and problem solving skills
  • Good communication skills and ability to liaise with other teams and partner agencies

List of Typical Experience For a Media Analyst Resume

1

Experience For Digital Media Analyst Resume

  • Strong stakeholder management skills at a senior level
  • Develop strong partnerships and interact frequently with partners in Digital Experience Design, Site Merchandising and tech teams
  • Effectively present, communicate and manage expectations regarding project handoff requirements, statuses, and key decisions
  • Strong Microsoft Excel experience, using Excel for data compilation, analysis, visualization, and automation
  • Use detailed analysis and superb communication skills to prepare briefings, executive summaries, point papers, and related products
  • Advanced skills in Excel formulas
  • Advanced MSFT Excel skills required, including pivot tables and statistical analysis tools
  • Effectively bilingual and proficient in minimally 2 languages (English and Chinese)
  • Experience in media agency in programmatic roles with past experience in the role of ad operations/trafficker or search
2

Experience For Senior Media Analyst Resume

  • Advanced excel and presentation tool skills
  • Advanced Excel skills – Pivot Tables, VLookUps, etc
  • Experience in advertising, marketing, management consulting, finance, or relevant professional services field
  • Manage relationship with Marketing & Communications stakeholders, building strong working relationships
  • Experience using campaign reporting or campaign management tools
  • Approximately 3 years of advertising and media experience required, with at least one year being directly related to the Motion Picture industry
  • Professional experience analyzing media data
  • Work with Media Manager/Planner to determine each campaign’s strategy and KPIs and ensure all reporting measures have been put in place prior to launch
3

Experience For Performance Media Analyst Resume

  • Provide subject matter expertise on web analytics, user experience and behavior, data analysis and reporting
  • Experience working with the U.S. State Department
  • 1-3 yrs. experience in marketing analytics and/or media; focus on e-commerce and retail
  • Experience managing multiple campaigns, production timelines and budgets
  • Good working knowledge of technical programmatic landscape
  • Good understanding of tools like AdWords, Facebook Ads Manager, DBM, DCM, AMS and Google Analytics
  • Extensive experience using the Associated Press Stylebook
4

Experience For Senior Digital Media Analyst Resume

  • Experience executing daily management of campaigns for Paid Search based on strategic approach and recommendations
  • Experience integrating multiple data sources to produce reports and papers
  • Be good at building relationships with internal and external stakeholders
  • Partner closely with DVM Account Management to understand vendor strategic priorities and program goals
  • Familiarity or direct experience working with content management systems and/or metrics dashboards such as Percolate, Spreadfast, Sprinklr, Contently, etc
  • Develop measurement strategies and processes to validate and provide a holistic view of optimization initiatives
  • Extensive experience with Microsoft Excel or equivalent spreadsheet software
  • Experience with analytic software such as RDBMS (e.g. SQL Server) and data visualization (e.g. Tableau)
  • Experience in analytical role
5

Experience For Display Media Analyst Resume

  • Analytically minded, with proven history of analysing campaigns through to conversion and revenue
  • Demonstrable experience and responsibility for the latest innovations in data management and personalisation
  • Great communicator who can build strong relationships with stakeholders globally, think strategically, and positively influence business direction
  • Monthly meetings with Good Offices and UNFICYP to update senior management on overall trends and analysis of social media issues
  • Use our proprietary systems to prioritize and filter domestic and international media content
  • Develops strong industry relationships through conference and industry event attendance
6

Experience For Market & Media Analyst Resume

  • Work independently, with a strong sense of personal accountability and self-motivation
  • Experience using the 10 key pad is required
  • Experience managing paid search and display campaigns
  • Understand assortment strategies and key initiatives to drive overall financial results and customer experience goals
  • Experience in Microsoft Office (Excel, Word, Outlook) is required
  • Experience with large B2C SEM/Paid Search Campaigns
  • Approximately 3+ years of advertising and media experience required, with at least one year being directly related to the Motion Picture industry
  • Experience in digital marketing analytics
7

Experience For Bluesoho Media Analyst Resume

  • Experience with data visualization tools, including Tableau, Power BI or Domo
  • Experience with statistical tools, such as SAS
  • Experience in digital media with an emphasis in analytics, optimization tools, and/or business intelligence
  • Be proactive, prioritize multiple important projects and work autonomously
  • Attained Diploma certificate with good academic results
  • Monitoring & identification of discrepancies in relation to pricing commitment and support in the implementation of make-good plans
  • 6 months – 2 years related Media industry experience is required
8

Experience For L OrÉal Digital Media Analyst Resume

  • Extensive experience with planning and managing small-scale to large-scale video projects
  • Strong team player and a self starter with enthusiasm and drive
  • Experience with paid search executions
  • Prioritize in a fast-paced and dynamic work environment
  • Media agency experience
9

Experience For Media Analyst / Senior Media Analyst Resume

  • Excellent command of English and Greek
  • Analyze, develop and distribute performance data analytics and regularly reviews and recommends revisions to increase effectiveness and efficiencies
  • Knowledge of and experience with panel-based and/or web analytics data methodologies and statistical analysis techniques
  • Collaborate & challenge media vendors and our partners to ensure effective & innovative solutions
  • Proven ability to handle stress and maintain focus under time or client pressure
  • Implementing bidding strategies, budgeting, ad copy testing, landing page testing, etc
  • Managing different reporting tools; Set-up and testing of tracking codes for digital campaigns
  • Working extensively with Client Success team to assist in on-boarding training, customers’ need analysis and enhancing the customer satisfaction
  • Monitoring, learning and implementing industry specific PPC tactics for both Google and Bing
10

Experience For Junior Media Analyst Resume

  • Tracking talent’s post and maintaining the “Talent Tracker” – including stats against: reach, social engagement (likes, shares, comments, etc)
  • Building market and sector knowledge and expertise, for example, by reading all the press, keeping up to date with developments
  • Editing and proofing of briefings and reports including daily interaction with clients and stakeholders on content & reports
  • Working extensively with Client Success team to assist in on-boarding training, customers&#8217
  • Earning client trust and building relationships by delivering insightful data analysis
  • Delivering insights from digital audience and advertising ratings data including regular client deliverables, custom or ad hoc requests and projects

List of Typical Skills For a Media Analyst Resume

1

Skills For Digital Media Analyst Resume

  • Excellent oral and written communication skills, including the demonstrated ability to communicate complex information
  • Advanced skills in the operation of a variety of video cameras,editing systems, audio, lighting,studio equipment
  • Agency experience, specifically a client-servicing role with report writing experience
  • Develop valuable skills such as learning to work towards critical metrics
  • Proven analytics experience with focus on paid digital marketing (PPC/SEM, paid social, programmatic display, email, etc.)
  • Experience in internet/digital marketing with demonstrated successes
  • Strong understanding of website analytics and KPI’s (Web Trends and Google Analytics experience desired)
  • Financial modelling and analysis skills
2

Skills For Senior Media Analyst Resume

  • Media Analysis experience in an agency or in-house media group (Would consider 5+ years Digital Media Planning experience from an agency)
  • Exceptional communication & writing skills
  • Highly developed reading comprehension and analytical skills
  • Excel skills: Delimit data, merge data, pivot tables, creating formulas within pivot tables, and vlookups
  • Intermediate computer & Internet research skills
  • Presenting significant demonstrable experience in analytics and data to inform marketing budgeting and planning decisions
  • Measuring and analyzing cross-channel customer experiences, from social media, display ads, search marketing, e-mail, websites and offline sources
  • Understanding and Experience with Digital Marketing, Media Ad or Content Management technology
3

Skills For Performance Media Analyst Resume

  • Experience establishing / managing search terms and working with enterprise social media monitoring tools such as Sysomos and Sprinklr
  • Experience managing and executing digital programs, including Paid Search Engine Marketing and/or Display Media programs
  • Assist in developing, testing and validating new tracking requirements
  • Strong understanding of digital marketing including programmatic delivery, data collection, targeting and privacy regulations
  • Good understanding of media buying-related technologies, including DSPs, DMP and 3rd party ad servers
4

Skills For Senior Digital Media Analyst Resume

  • Experience developing forecasting and analytical models utilizing tools such as Excel
  • Strong communication regarding reporting and data insights
  • Good working knowledge of Excel and Power Point (comfortable with using pivot tables and basic formulas)
  • Extensive experience of working on high profile, complex or demanding clients
  • Extensive experience narrating public events and voicing over video products
  • Experience with analyzing Cyber media, including social media platforms
  • Experience with leveraging quantitative metrics for analytic products and analyzing complex trends
  • Experience with manipulating data visualization tools and synthesizing data
5

Skills For Display Media Analyst Resume

  • Previous Design Thinking experience (personas and journey mapping)
  • Experience in drafting/writing communication content, materials, and products
  • Experience managing large media agency with 10+ million dollars marketing spend
  • Good communicator and team player able to work closely with other teams, both local and overseas, in defining and delivering projects; and
  • Strong understanding of DSP systems. Working knowledge with Mediamath or Adform is advantageous
  • Develop reporting tools and measure ongoing effectiveness of homedepot.coms activities against top industry benchmarks
  • Experience developing measurement and reporting methodologies for Paid Search, SEO, Display and Social Media campaigns
6

Skills For Market & Media Analyst Resume

  • Experience testing and measuring ad creative
  • Experience with forecasting and modeling
  • Experience with media buying and planning across offline channels (such as: digital OOH)
  • Knowledge and experience with display advertising, specifically real-time bidding, ad networks, DSP platforms, attribution models, and associated technologies
  • Experience extracting and analyzing data from digital campaign management tools, such as DoubleClick, Atlas, Google AdWords or Kenshoo (required)
  • Strong understanding of tools and data capture methodologies
  • Fluency in SQL and experience in analyzing large structured and unstructured datasets is required
7

Skills For Bluesoho Media Analyst Resume

  • Experience with web programming (HTML, CSS, JS)
  • Demonstrated understanding of channel operations, execution, and economics
  • Demonstrated understanding of retail as it pertains to Target
  • Develop and maintain good working relationships with stakeholders from all levels
  • Good team player. Willing to buy into the team ethic and help where needed and required
  • Relevant experience in providing project level general administrative support (20 points)
  • Collaborate with Indirect Sales Strategist and e-business team globally to create new pages, messaging, and user experiences on imercer.com
  • Experience in digital advertising/direct response - end to end autonomous management of large-scale campaigns
8

Skills For L OrÉal Digital Media Analyst Resume

  • Experience working in a Help Desk, Close Support, System administrator, or Computer Forensic Examiner or hands-on IT related internships
  • Extensive experience in writing for radio and television news and documentary scripts, narrations, and public service announcements
  • Experience with manipulating various classified and open source databases
  • Experience in coordinating with multiple IC partners
  • Proven ability to plan and execute large-scale digital marketing campaigns
  • Comfortable conducting attribution analysis, with experience and/or POV on a variety of measurement methods/tactics
  • Experience in data analysis using R or equivalent
9

Skills For Media Analyst / Senior Media Analyst Resume

  • Experience in media and marketing, entertainment, FMCG Multinational companies is advantageous
  • Experience in media consultancy, media agency or within marketing specialisation
  • Able to manage and prioritize multiple and competing strategies
  • Experience in data visualization and using dashboard tools, Microsoft Excel and pivot tables
  • Good writing and verbal communication
  • Experience reporting on the Cyprus problem
10

Skills For Junior Media Analyst Resume

  • Experience in data visualisation and using dashboard tools, Microsoft Excel and pivot tables
  • Experience in managing communication projects, channels or campaigns
  • Experience in business analytics, data analytics and/or marketing analytics
  • Experience analyzing data, trends”
  • Experience analyzing data, and trends
  • Familiarity or direct experience working with social/search properties such as Twitter, LinkedIn, YouTube, Facebook, Google AdWords, etc

List of Typical Responsibilities For a Media Analyst Resume

1

Responsibilities For Digital Media Analyst Resume

  • Working knowledge and experience with DoubleClick bid manager
  • Some advertising/media planning experience required
  • Experience providing insight & analysis using data
  • Experience in digital advertising analysis, ad operations or analytical account management
  • BA/BS in mathematics, statistics, business + 3 years of relevant work experience in marketing analytics
  • Experience with online advertising programs (search, display, social media)
  • Experience with financial, strategic planning and analysis
  • Work experience in Marketing or eCommerce
  • Experience with data visualization and reporting
2

Responsibilities For Senior Media Analyst Resume

  • Experience with ad serving partners such as DCM
  • Work experience in analytical or comparable roles
  • Analysing audience ratings data using a range of tools and methods including, but not limited to
  • Analyzing Nielsen data to determine advertising values are being received
  • Implementing quality assurance checks on data before using that in the reports
  • Attending relevant in-house and external information and training sessions
  • Providing general support and information about Taiwan and mainland China markets to the analyst team and those involved in handling the clients' accounts
  • Understanding the business needs of our media clients and applying Nielsen measurement solutions
3

Responsibilities For Performance Media Analyst Resume

  • Working closely with all teams, including product, operations, technology and commercial to ensure work is connected to meet client business issues
  • Entering and maintaining radio, TV, and cable data into an excel spreadsheet
  • Entering into and understanding the current traffic system
  • Researching new and existing markets to obtain detailed information from all stations
  • Proving recommendations based on of large amounts of existing data
  • Understanding of digital advertising strategy and technology
  • Understanding of Boolean searching
  • Being part of an emerging area of communications at Cargill
4

Responsibilities For Senior Digital Media Analyst Resume

  • Assisting the group’s spokespeople with media research, messaging development and outreach
  • Answering/handling phone calls on the primary phone lines used by reporters to contact Fidelity
  • Monitoring digital channels to identify business opportunities for Mercer
  • Evaluating press, social media and broadcast coverage to a set of pre-defined criteria specific for the client
  • Writing media evaluation reports based on the analysis conducted as well as external analysis/outsourced data
  • Implementing the company’s quality control procedures to ensure that other analysts' work meet the required standards
  • Liaising with other teams and suppliers as necessary to ensure content is supplied to deadline and coded to brief
  • Working closely with translation team on the brand key messages and relevant findings
  • Understanding our digital media ratings tools and systems as well as the broader Nielsen media product portfolio
5

Responsibilities For Display Media Analyst Resume

  • Working in a team environment with emphasis on team collaboration
  • Pricing performance of media agency suppliers
  • Liaising with Global Accounts and various other contacts to ensure invoices are processed and paid accordingly
  • Working knowledge of statistical packages such as: SPSS preferable
  • Providing critical information for top FIBI stakeholders
  • Being in the know about national and global trends in food and agriculture
  • Serving as a junior-level spokesperson
6

Responsibilities For Market & Media Analyst Resume

  • Monitoring the Corporate Affairs email inbox, the primary email used by reporters to contact Fidelity
  • Scheduling and support for group and inter-group communications meetings
  • Support the Annual Operating Planning process for Sourcing & Procurement, as well as the ongoing Sourcing plan and project pipeline
  • Assist improving keyword generation, bid optimization, landing page resolution and testing, ad text testing, campaign management and reporting tool
  • Assist in the monitoring, analyzing, organizing, and maintaining reports and other deliverables
  • Ensure accuracy and attention to detail in all phases of digital tracking: data collection, data processing and reporting
  • Technical understanding of tracking and page tagging
7

Responsibilities For Bluesoho Media Analyst Resume

  • Assist in development of marketing campaign measurement plans and ongoing optimization of campaign activities according to data analysis
  • Develop and optimize landing pages and conversion funnel tests using A/B testing methodologies to improve conversion rates
  • Provide ongoing data analysis on digital marketing metrics (ranking, conversions, profitability, etc.)
  • Familiar with technical analytics implementation, including web site tracking and debugging
  • 2-5 defining, implementing, and optimizing paid digital campaigns
  • 2-5 executing and managing digital marketing campaigns and programs
  • Also fluent in one of the following languages: Chinese, Bahasa Melayu, Tamil, etc (for reading and report writing purposes)
8

Responsibilities For L OrÉal Digital Media Analyst Resume

  • Passion for emerging web technologies, social platforms, digital media, content marketing, and innovation
  • Compile performance metrics related to marketing activities driving to imercer.com and create reports
  • Responsible for designing, interpreting and delivery of reports on lead campaign metrics
  • Enjoys marrying different data sets to tell a story and developing scorecards to track business progress and success
  • Coordinate with finance and accounting teams on the recording of revenue/expenses vs. the budget/forecasts
  • Help coordinate activities for new technology (e.g., mobile app, chat capabilities), including timeline development and managing project deliverables
  • Build benchmarking dashboards, to be used by Media Manager/Planner when building media plans
  • Create reporting for creative performance, A/B testing, etc. at marketer’s request
  • Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results
9

Responsibilities For Media Analyst / Senior Media Analyst Resume

  • Work with individual stations to traffic the spots to ensure correct advertising is running each week
  • Support the Sourcing team in the development of feasibility studies and ROI assessments for critical projects within the Media (& Marketing) category
  • Assist in the facilitation of continuous improvement of existing Sourcing & Procurement processes
  • Maintain analysis tools and provide analytical support for key Sourcing projects and the overall Media (& Marketing) category plan
  • Support ongoing and ad hoc data pull, analysis, and reporting needs
  • Increase high-quality traffic volume and revenue while maintaining or lowering CPA costs
  • In-depth understanding of website metrics and KPIs, including detailed knowledge of Adobe Analytics, Google Analytics, and other web analytics packages
  • Uses customer segmentation knowledge and enhancement techniques to improve performance in existing media sources and identifies new media sources for testing
10

Responsibilities For Junior Media Analyst Resume

  • Work with internal teams to gain more digital projects from existing clients by offering quarterly or yearly audits
  • Fluent in "Thai" language (in both reading and understanding ability) to liaise with associates and translation work
  • Fluent in Vietnamese language (in both reading and understanding ability) to liaise with associates and translation work
  • Comfortable extracting compelling performance insights and summaries from complex data sets
  • Comfortable building presentations and delivering in front of broader groups

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