Director, Marketing Strategy Resume Sample
Shania Nikolaus
743 Elwyn Drives,
Houston,
TX
+1 (555) 966 4478
Work Experience
Director, Marketing Strategy
08/2016
-
PRESENT
Chicago, IL
- Monitor and drive strategy’s effectiveness and awareness globally
- Act as liaison between Hotel Marketing and Global Marketing to maintain alignment and align support resources as needed
- Oversee the production of marketing materials and tools in cooperation with Sales and Management teams to ensure consistent messaging, positioning and differentiating approach
- Lead internal trainers to build onboarding training curriculum and regular value proposition update training for hotel supply team and hotel sales teams globally
- Lead bid writers to support hotel sales team and ensure full differentiating value is proposed
- Drive brand and value proposition strategy and delivery
- Oversee brand positioning and maximise visibility in the market through campaigns and communications
- Working with regional marketing, lead and manage delivery and positioning of roadshows campaigns in key markets
- Define, lead and execute pursuit marketing initiative for hotel organisation
Director Marketing Strategy & Development
12/2013
-
07/2016
San Francisco, CA
- Develop and produce exceptional special events in collaboration with Macy’s Inc. special events and PR teams
- Consistently drive the business’ priorities with the various teams responsible for executing content, infrastructure, analytics, and optimization
- Credibility to drive enterprise-focused results in digital properties
- Strong and collaborative voice
- Synthesize and own challenges at an executive level
- Enjoy resolving tough questions through ongoing cross-functional conversation
- Influence through expertise and credibility
- Experience with enterprise web and sales and marketing strategies
- Synthesize data and qualitative feedback to glean insights and drive an action plan
Director Marketing Strategy & Product
11/2006
-
10/2013
Philadelphia, PA
- Form a deep understanding of Cengage’s strategic goals and corporate strategy, to help shape and execute Marketing strategy and roadmap
- Define, structure and execute operational and strategic initiatives by developing work plans, gathering and synthesizing relevant data, leading analyses and developing final recommendations
- Partner with Chief Marketing Officer and Marketing Senior Leadership Team to shape and execute strategic initiatives
- Partner with other Marketing Strategy & Operations teams (namely, Marketing Analytics, Market Research, Marketing Operations) on key initiatives such as marketing ROI, customer journey analysis, and other critical projects)
- Identify modern Marketing trends such as automation, account-based marketing, advanced segmentation and attribution models, and operationalize within Cengage Marketing organization
- Maintain an in-depth understanding of the industry and competitive landscape
- Lead cross-functional teams across Sales, Product, and Technology organizations
Education
Southwest Minnesota State University
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong interpersonal skills, which includes the ability to be a team player and partner effectively with others in a team-oriented environment
- Experience in effectively prioritizing and managing a large volume of projects to completion
- Excellent computer skills, specifically Microsoft Office (Word, Excel, PowerPoint)
- Demonstrated strategic marketing and marketing program management experience, with knowledge of marketing concepts and practices
- Demonstrated experience in creativity, major process improvement and innovation
- Experience in Strategic Planning, Management Consulting, Marketing or Interactive Consulting
- Experience developing and managing the direct marketing strategy and process of planning, creative development, distribution and analysis
How to write Director, Marketing Strategy Resume
Director, Marketing Strategy role is responsible for travel, digital, research, design, reporting, marketing, integration, training, retail, events.
To write great resume for director, marketing strategy job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Marketing Strategy Resume
The section contact information is important in your director, marketing strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Marketing Strategy Resume
The section work experience is an essential part of your director, marketing strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, marketing strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, marketing strategy position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Marketing Strategy resume experience can include:
- Plan effectively with great forethought and attention to detail
- Own the customer experience with regards to how we communicate, listen and interact (does not encompass experience related to program/event)
- Work with Merchandising and Marketing teams to align marketing and merchandising priorities, and ensure the availability of promoted items
- Experience in Strategic Planning, Management Consulting, Marketing or Interactive Consulting
- Experience leading cross-functional teams, building relationships & motivating team members
- Assist in formulating business cases and in developing implementation plans for high-priority marketing initiatives
Education on a Director, Marketing Strategy Resume
Make sure to make education a priority on your director, marketing strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, marketing strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Marketing Strategy Resume
When listing skills on your director, marketing strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, marketing strategy skills:
- Excellent communication skills required in affecting change and thought leadership strategies
- Prior retail marketing, buying, or planning experience
- Marketing & communications experience, including broad consulting experience within the financial services industry
- Demonstrated solid reputation and working relationships with executive management
- Combine strategic thinking skills with analytical capabilities
- Marketing data analytics and research experience
List of Typical Experience For a Director, Marketing Strategy Resume
1
Experience For Director Marketing Strategy & Development Resume
- Experience with a range of marketing channels
- Strong business acumen & understanding of performance metrics
- Marketing strategy experience
- Depending on scope of portfolio, manages one or more Marketing Managers/Associate Managers
- Evolve grand opening marketing strategy as we scale expansion efforts
2
Experience For Director Marketing Strategy & Product Resume
- Research, develop and launch new strategies, tests and tactics supporting the business while partnering with media, analytics and customer data partners
- Develop a marketing strategy supported by research and data
- Act as the Marketing Leader of the Backstage Senior Team
- Own and manage the Backstage marketing budgets to make sure we’re on target throughout each season
- Develop and manage localization initiatives for the company while acting as the local media agency contact for the team
- Review competitive marketing efforts and make recommendations
- Think logically & creatively to develop solutions
- Manage multiple projects simultaneously and to meet deadlines
3
Experience For Director, Marketing Strategy & Insights Resume
- Initiates and develops relationships with Macy’s units, including but not limited to Merchandise marketing, Site Merchandising, Project Management, Production, Events, Visual, and Store’s teams, to create a holistic integrated marketing strategy
- Develop seasonal marketing strategies, partnering with all teams to align marketing efforts with business objectives
- Continue to evolve and enforce brand standards across all channels
- Marketing Strategy Communications: Design, direct and lead the TE SubCom Marketing strategy and programs by developing integrated programs that are aligned with overall business objectives, including SubCom’s presence and messaging on TE.com
- Employee communications – work with GM, HR and business leaders to create internal communications that engages TE SubCom’s employees to be advocates of the business and TE. Support town hall messaging
- Collaborate cross functionally with multiple brands, creating specific marketing initiatives that align with the strategy and incorporate all commercialized products. Initiatives to include but not limited to field promotional materials, patient education, professional programs, peer to peer programs, and advertising
- Interface with advertising and medical communication agencies and frequent alignment and engagement with the brand teams as well as the field sales organization
- Experience in financial modeling, business analytics, business strategy and/or marketing
- Understanding of the global pricing and reimbursement environment
4
Experience For Director, Marketing Strategy & Operations Resume
- Shepherd new materials through the concept, development, cross-functional review, production and dissemination of new marketing collateral
- Champion the voice of the fan across all of our marketing and ensure that we are delivering on our ‘fan first’ strategy at every brand touchpoint including communications, event presentation, in-arena experience, digital, loyalty communications etc
- Experience in marketing planning and execution. Strong understanding of all of the elements involved in marketing execution – insights, strategy, media, creative, digital
- Excellent analytical skills and think strategically
- Experience in the Pharmaceutical/Biotech industry
5
Experience For Director Marketing Strategy, Knicks Resume
- Professional maturity, ability to build credibility and influence key stakeholders
- Develop and manage product marketing initiatives to scale adoption of Viacom’s advanced advertising products, and collaborate with Product Management and Sales Stategy
- Build strong internal and external relationships to ensure Viacom’s objectives, messages and tactics are properly communicated and represented in the market
- Lead the team to ensure cross-functional collaboration and coordination in achieving agreed-upon priorities
- Ensures alignment between Lash Group’s strategic marketing program and AmerisourceBergen Marketing’s strategic imperatives
- Develops marketing requirements for strategic initiatives that impact marketing, and when needed own and drive the development of marketing capabilities as strategic initiative owners
- Lead the development of marketing strategies to impact and influence our customers’attitudes, behaviors, and choices to meet and exceed budgeted impact and business goals
6
Experience For Senior Director, Marketing Strategy Resume
- Collaborate with marketing disciplines to design and develop integrated marketing and communications plans to drive the business with measurable and attributable impact from marketing efforts
- Develop both short and long term plans to drive the business
- Proactively build and maintain relationships with key stakeholders and executives,encouraging collaboration, connecting ideas and consulting on marketing opportunities
- Manage and execute various strategic projects, initiatives or pilots designed to enhance revenue growth and improve business unit profitability
- Manage processes, systems, and tools for collecting, integrating, analyzing, and synthesizing information from internal and external sources (competitive intelligence, market research)
- Participate in cross-organizational teams to address major strategic assignments, including framing the strategic rationale, assessing opportunities for TIAA, building action plans to execute on opportunities, and where appropriate, playing a leadership role in execution
- Establish strong relationships by delivering on projects’ specifications and deadlines
- Digital and social media experience
7
Experience For Senior Director Marketing Strategy, Hotel Resume
- Thinking strategically and creatively
- Manage high profile projects to ensure our positioning is compelling, differentiating, and targeted to its intended audience
- Provide strategic and consultative advice and implementation using a service-focused approach through all interactions by offering innovative solutions
- Attend internal meetings where needed to provide department updates or assist with questions regarding Marketing & Communications deliverables
- Support all team functions for cross-departmental understanding - Assist training new associates
- Deep understanding of the retirement business and the sales cycle
- Consultation and influencing of stakeholders and leaders of the business
- Collaborate well with product managers and other center of excellence marketing managers to build the brand and deliver business value
- Responsibility for adhering to proper legal process and review, vendor development, timeline management and budget creation
8
Experience For Associate Director, Marketing Strategy Resume
- Competitive benchmarking (marketing, social media, PR, editorial coverage) and translates it to hypothesis and potential test plans to enhance consumer consideration and preference for Princess Cruises
- Provides Insights for Effective Customer Journey Marketing across all phases of the marketing funnel (awareness, interest, consideration, booking), pre-cruise communications (in collaboration with pre-cruise team), onboard communications, and post cruise communications
- Optimizes Content Strategies including working with Integrating Marketing, Onboard Marketing, PR & Onboard experiences to ensure truly unified & synchronized content strategies which maximizes ROI
- Firsthand experience and knowledge of other brand cruise product offerings & marketing
- Create compelling and data driven recommendations
- Work with multiple departments and drive consensus on move forward action plans/tests
9
Experience For Executive Director Marketing Strategy & Programs Resume
- Poise and maturity to meet, discuss and present to Senior Management
- Identify, develop and execute appropriate marketing programs and tools designed to build and extend the Ascensus’ brand, generate revenue and support the sales and service teams to strengthen market position
- Work closely with the Institutional, Sales and Business Development teams to develop a cohesive plan to help shape and influence our future distribution partner communications, training programs, and other key priorities
- Envision future state, build strategy and programs to chart our path; ability to create, understand and shape an effective, measureable digital experience
- Implement required procedures for effective delivery of programs and materials
- Work with Service teams to understand communication needs and support required to existing clients
- Management of the related activities to gather and summarize competitive information and recommend strategies and tactics that maximize competitive opportunities
10
Experience For Director, Marketing Strategy & Analytics Resume
- Serve as a point of contact for stakeholders; collaborate with internal marketing teams to ensure all projects are on strategy, on brand, and within budget to maximize ROI
- Conduct internal training on new procedures and rollout of new solutions
- Leadership and management of marketing strategists
- Formulate, execute and analyze marketing programs
- Consult and advise the program leads, bringing new strategies and approaches to SAA programs
- Leverage new marketing automation platform and adjust internal processes to extract maximum value
List of Typical Skills For a Director, Marketing Strategy Resume
1
Skills For Director Marketing Strategy & Development Resume
- Able to operate a motor vehicle and comply with all governmental driving regulations and company driving policy requirements
- Experience with data mining and use of statistics-based tools and methods within the strategic marketing process
- Able to operate cellular telephone and office machines including telephone, photocopier, fax machine, calculator, etc
- Proven track record in digital marketing
- Experience with marketing automation platforms and ability to leverage its capabilities for maximum effect
2
Skills For Director Marketing Strategy & Product Resume
- Leverage data and insights to drive strategic and tactical marketing decisions and optimizations, and demonstrate accountability to business impact
- Experience contributing to highly-functioning teams
- Marketing work experience in one or more of the following
- Experience drawing insights from data and analytics to inform product/service strategies and define and achieve success
- Demonstrated ability to advise/direct improvements in marketing programs and/or create superior programs in their place
- Experience in payments/ financial services industry, including time in an analytics or insights capacity
- Related marketing experience, at least 5 in a mortgage business
- Related business experience with several years in marketing and/or brand management
3
Skills For Director, Marketing Strategy & Insights Resume
- Experience in a healthcare field
- This role is a marketing strategy position; we’re looking for candidates who are strategic and grounded in consumer-facing marketing
- Lead the team in unlocking ever-smarter, more targeted and impactful Marketing, using data,technology, and new media solutions in marketing plans
- Oversee the data analytic requirements and reporting to support marketing strategies, budgeting and planning, and leadership buy-in
- Oversee team’s schedule of all marketing planning meetings to ensure timely preparedness
- Deep knowledge of email marketing, web marketing
- Develop and manage Viacom’s trade marketing initiatives including annual trade campaign and Upfront initiatives in support of Ad Sales
4
Skills For Director, Marketing Strategy & Operations Resume
- Identify target marketing initiatives, programs, and capabilities, and cultivate external strategic marketing partnerships and alliances
- Emphasis in loyalty, installed base or relationship marketing is appreciated
- A passion for innovative ways to engage an established audience (vs. attracting net new audience)
- Track record of positive working relationships with partner organizations required
- Develop competitive marketing strategies and an enhanced value proposition that differentiates the CENTURY 21 brand
5
Skills For Director Marketing Strategy, Knicks Resume
- Create an enhanced organizational understanding of customer needs, preferences, and behaviors
- Inspires and leads others towards high levels of performance
- Drives the development of value propositions that differentiate MetLife in the market
- Identifies opportunities through research and analysis of relevant market trends, customer segmentation, competitive activity and the needs and behaviors of employers and brokers
- Ability act with urgency, react to business needs quickly and execute flawlessly
- Manage direct reports and help foster career growth
- Read and report trend stories within data sets
- Blue Kai – DMP
- Lead seasonal Storewide/Sitewide omni-channel marketing strategies for key value campaigns that deliver customer engagement and sales through innovative selling and merchandising, ensuring united presentation of marketing strategies, driving conversion, and consistently improving the customer experience
6
Skills For Senior Director, Marketing Strategy Resume
- Presents marketing strategies to multiple levels of the organization
- Partner with media team to ensure optimal media mix for each event property
- Independent decision maker and problem solver
- Creative thinker with the ability to “think outside the box” for solutions
- Understanding of strategies to attract, grow and engage digital audiences including, but not limited to, using social media, paid promotion, search, third-party aggregators, and content partnerships
- Knowledge of the email marketing/marketing automation and current and anticipated trends
- Commitment to proactively solving problems and contributing solutions
- Leverage platform developments to help an organization
- Cabiralizumab (FPA008) – a monoclonal antibody targeting CSF1R in a Phase 1/2 clinical trial in pigmented villonodular synovitis (PVNS) and in a Phase 1a/1b clinical trial in multiple cancers in combination with Bristol-Myers Squibb Company’s PD-1 immune checkpoint inhibitor, Opdivo® (nivolumab)
7
Skills For Senior Director Marketing Strategy, Hotel Resume
- Experience with global or multi-national business
- Work in a highy matrixed, complex and regulated environment
- Travel globally ~25%
- Designs marketing strategies/tactics that communicate the impact of the business’s strategic investments through the lens of improvements to the customer experience
- Experience in marketing, advertising and/or retail
- Excellent writing and editing skills, including facility in writing marketing collateral, white papers, and other communications, and strong verbal communication skills
- Experience managing analyst direct report(s)
- A dynamic "get-it-done," results-oriented perspective with large initiative/project-based leadership experience
- Think strategically as well as role up one’s sleeves to execute on programs
8
Skills For Associate Director, Marketing Strategy Resume
- Quantitative and conceptual analytical capabilities
- Experience managing multiple concurrent tracks of work with a tightly staffed, high impact group of strategic thinkers and analysts on both a direct line and matrixed relationship basis
- A proactive, hands-on approach, with the ability to command respect of superiors, peers and subordinates through leadership, intelligence, hard work and presence
- Determine and continuously reexamine priorities from the standpoint of what's in the Company's and its constituents' best interests
- A dynamic “get-it-done,” results-oriented perspective with large initiative/project-based leadership experience
- Determine and continuously reexamine priorities from the standpoint of what’s in the Company’s and its constituents’ best interests
- Understand the complex interrelationships between stakeholders (i.e., manufacturers, payers, providers, distributors, and patients) and articulate how each is impacted by industry changes and Lash Group’s strategic initiatives
- Develop enterprise site vision through interaction with executives from product, marketing, support, and customer success teams. Ensure Adobe.com is delivering an exceptional experience to visitors and driving business results
9
Skills For Executive Director Marketing Strategy & Programs Resume
- Drive requirements to continually measure key metrics, synthesize insights, make optimization recommendations and prioritize for development
- Management/leadership experience
- Be the voice of the Digital Marketing business unit in executive staff reviews as well as day-to-day interactions with the execution teams
- Represent our go-to-market strategy, requirements and priorities on behalf of the Experience Cloud portfolio of Solutions and the needs of enterprise B2B buyers
- Prepare insights and read-outs for internal business unit reviews, including senior executive readouts
- Define target personas for online channels and their cross-channel journey, and prioritize web functionality and content enhancements to enable those journeys through an optimal customer experience
- Leadership experience
- Research and bring an evergreen point-of-view on enterprise web best practices to the discussion
- Establish metrics and analyze results to make journey and content optimization decisions and show impact on business objectives
10
Skills For Director, Marketing Strategy & Analytics Resume
- Strategic mindset – be able to tell a story through analysis, develop innovative strategies and drive value add throughout each and every project
- Structure and execute quantitative and qualitative analysis and deliver data-driven insights
- Demonstrating a clear passion for the category and technology and a willingness to immerse him/herself fully in the details of the Group Benefits strategies and objectives
- Quickly gain a deep understanding of MetLife’s target customers, their wants and needs and how the company can deliver against these versus its competitors by leveraging customer insights to create market differentiating value propositions
- Diverse and progressively senior marketing experience – an accomplished Marketer that has a breadth of marketing experience, as well as relevant expertise in strategic brand building or Customer Marketing
- Manager of Marketing Planning (& Team of 4)
- Manager of Consumer Insights (& team of 2)
List of Typical Responsibilities For a Director, Marketing Strategy Resume
1
Responsibilities For Director Marketing Strategy & Development Resume
- Expand SAA digital marketing to better utilize SEM/SEO, paid social
- Develop customer journeys to help guide marketing investment
- Lead marketing research to provide insights to better understand the customer and his/her motivations, needs
- Coordinate and oversee marketing research and insight work
- Assist in evaluation of new digital technologies or processes to support improved workflows and execution
- Ensure deliverables meet Ascensus Core Values, I-Client philosophy, and is consistent with brand
- Evolve and implement email campaign management approach
- Partners on relevant Cross Brand & department initiatives which span multiple departments (i.e. cross brand loyalty programs). Role would include being the Princess advocate in these cross Brand initiatives including representing Princess strategic interests, ensuring maximum ROI for any Princess resources required, and directing any analysis required for the project
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