Marketing Manager, Latin Resume Sample

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Bert Walker
68875 Upton Shoal,  Chicago,  IL
+1 (555) 205 0923

Work Experience

Marketing Manager, Latin
04/2016 - PRESENT
Los Angeles, CA
  • Excellent interpersonal, communications, presentation, and negotiation skills
  • Very solid experience with social media campaigns
  • Extremely well organized, deadline driven, and hands on
  • Computer skills: Excel / Power Point presentations
  • Passion and familiarity with Blizzard Entertainment games and the games industry
  • Build world-class campaigns and locally relevant creative for Netflix Originals series, movies and docs across Latin America with focus in Argentina, Colombia, Chile and Peru
  • Ensure strong alignment between our creative and our media selection
  • Serve as a key voice in ensuring and coordinating that the marketing, PR, social media and partnership teams and in-market activities are speaking to consumers with one voice
Marketing Manager Latin
10/2013 - 11/2015
San Francisco, CA
  • Act as a cultural ambassador and be critical to help cross-functional teams understand the Latin American consumer while also living and embracing the Netflix culture
  • Experience working in marketing for entertainment, consumer and/or technology brands
  • Understands the essence of what connects consumers to entertainment brands and how to translate that connection into campaigns that create a passionate following
  • Strong understanding of digital marketing with an emphasis on online video, rich-media , mobile and social, but has the ability to tell stories through great ideas regardless of the channel and format
  • Manage multiple time-sensitive projects simultaneously without the support of a large team
  • Analytically savvy and comfortable analyzing data to draw insights for future campaigns and business decisions
  • Work both independently and in close collaboration with a wide variety of stakeholders
  • Experience in startup environments and flexibility to adapt to a lean, high-energy, high-performance and constantly changing work environment
Senior Product Marketing Manager, Latin
01/2010 - 07/2013
Chicago, IL
  • Experience working in the Latin America region
  • Work closely with digital team to create and execute int’l digital campaigns -via mobile, social media, platforms, portals, video/song premieres, etc
  • Create non-music based promotional and commercial content such as generic interviews, track by track, epk’s TV spots, audio and video id’s, behind-the-scenes and b-roll video footage for international exploitation
  • Participate in near and long term creative planning to ensure a strong and continuous release schedule for Sony Latin’s catalog group
  • Thoughtful, mature professional with 5-7 years of marketing experience, preferably with a luxury brand
  • Close knowledge of the Latin America market, both retail and wholesale, and strong experience in above mentioned job responsibilities
  • Solid understanding of fashion industry and trends
  • Ability and drive to lead successful campaigns, from strategic development to execution and analysis


Palm Beach Atlantic University
2005 - 2010
Bachelor's Degree in Marketing

Professional Skills

  • Strong project management skills (time management, coordination, planning) with the ability to deliver results while managing multiple priorities
  • Strong and current marketing skills/experience, preferably gained through employment within the IT industry
  • Highly advanced organizational skills with the ability to multi-task and prioritize to tight deadlines
  • Strong presentation skills, with the ability to both address and influence people of all levels
  • Collegial team player with collaborative work style and strong interpersonal skills
  • Outstanding communication skills (verbal and written), with fluency in English and Spanish
  • Proven experience in developing and executing a campaign plan

How to write Marketing Manager, Latin Resume

Marketing Manager, Latin role is responsible for spanish, government, events, travel, digital, retail, negotiation, english, excel, media.
To write great resume for marketing manager, latin job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Manager, Latin Resume

The section contact information is important in your marketing manager, latin resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Manager, Latin Resume

The section work experience is an essential part of your marketing manager, latin resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager, latin responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager, latin position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing Manager, Latin resume experience can include:

  • Marketing experience, preferably in enterprise SaaS and/or B2B
  • Collaborate with cross-functional teams and build solid working relationships
  • Highly organized, detail oriented and able to juggle multiple projects/priorities
  • Understanding and passion for social media
  • Marketing Peers (both global and divisional) – to represent the Latam region and ensure consistency in the global presentation of our brands
  • Support the Regional marketing leaders in championing a strategic, integrated, solutions-based marketing operation for Latin America

Education on a Marketing Manager, Latin Resume

Make sure to make education a priority on your marketing manager, latin resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager, latin experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Manager, Latin Resume

When listing skills on your marketing manager, latin resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing manager, latin skills:

  • Strong experience and understanding of the Latin music industry and digital landscape
  • Proven experience in social media management and online campaigns
  • Understand and effectively communicate both business and brand requirements
  • Confident, polished presentation skills
  • Immersive Latin American marketing experience
  • Experience in progressive marketing roles

List of Typical Skills For a Marketing Manager, Latin Resume


Skills For Marketing Manager Latin Resume

  • In charge of analyzing market trends for each segment and country context to focus direction of marketing strategy, while also communicating constantly with customers and Commercial teams locally for latest updates
  • Identify, define and prioritize segments for growth
  • Proactive & flexible, with the ability to manage multiple projects and priorities
  • Develop and maintain strong relationships with key programmers and account representatives at services
  • Sr. Management, Sales, Planning and Merchandising – to understand business strategy for the region and opportunities for growth
  • Media Partners – to negotiate advertising, secure positioning and cultivate regional relationships
  • Presently operating in a business development or marketing role with a similar security or enterprise IT organization

Skills For Digital Marketing Manager, Latin Resume

  • Organize and implement marketing events, including exhibitions, seminars, tradeshows and product launches
  • Keep Latin American management up to date on product and marketing issues, and marketing initiatives
  • Present management with compelling, results-driven marketing plans
  • RL Agency – to execute online and offline marketing needs, such as in-store collateral, email blasts, regional website updates, etc
  • Retail Development – to ensure seamless execution of all marketing initiatives in-store
  • Licensed Partners – to manage and execute all marketing activities in support of our retail business
  • Language - Spanish & English - Professional working proficiency
  • Work closely with Value Realization and Customer Programs Teams to ensure we’re highlighting key customer success and ROI stories in campaigns
  • Act as local industry representative attending events and conferences as required

Skills For Senior Product Marketing Manager, Latin Resume

  • Lead the development of local and regional strategies for selected segments by building Play-to-Win canvas with detailed segmentation on where-to-play and specifics on the how-to-win with our value proposition
  • Measure results and impact of campaigns
  • Real passion for entertainment
  • Attention to detail, organization and follow through
  • Naturally aligned (and inspired) by the ideas in our culture deck
  • Wholesale Digital & Ecommerce – to support the growth of our Latam wholesale ecom business
  • In a similar or related position

Skills For Marketing Manager, Latin Catalog Resume

  • Excellent verbal and written communication skills in both Spanish (native) and English, with the ability to speak effectively across all levels of business, both internally and externally
  • Latin music passionate, connoisseur and lover, mostly urban Latin genre (reggaeton, trap), with a willingness to attend industry events and shows
  • Flexibility to work evenings and weekends as required and able to travel internationally
  • Detail-focused & results driven
  • Self-sufficient, self-motivated and passionate about his/her work

Skills For Marketing Manager, Latin Resume

  • Highly motivated, proactive, solution oriented and able to function in a fast-paced environment
  • Travel Required- 1 trip per quarter
  • Articulate clear value propositions for new strategies and tactics
  • Manage day-to-day retail relationships and present marketing pitches to US based digital music services focused on Latin genre content repertoire across the Orchard catalogue, following established Orchard pitch process
  • Plan and execute creative and strategic marketing campaigns, coordinating with labels and label managers specifically focused around Latin genres across LATAM, Mexico, Spain and Portugal
  • Strategize and manage priority release campaign logistics from inception to analysis, working with other internal departments such as advertising, retail and interactive marketing

Skills For Marketing Manager Latin Resume

  • Work closely with interactive marketing team on building audience development
  • Assist Senior Manager, Promotions on executing strategy for The Orchard’s playlisting brand, Radial
  • Counsel client team and labels on changing best practices to optimize new release and catalog strategy on both artist and label level
  • Work with Sony team on furthering representation on Filtr branded playlists
  • Work with various channels to develop and drive channel promotion program, develop and drive programs with Latin American Partners, Government & Education, and Industry Communities
  • Work with key channel partners to develop and execute joint marketing programs in Latin America
  • Develop and implement McAfee public relations and social media activities

Skills For Digital Marketing Manager, Latin Resume

  • Review monthly and quarterly metrics reports and determine corrective action.Share insights amongst management team through sales meetings and QBRs
  • Pipeline – Increase revenue from existing and new name customers.Metrics = Prospect to lead conversion, lead to opportunity conversion and opportunity to close/won
  • Partners – Implement a cohesive marketing strategy and program. Market to/with/through partners
  • Oral and written communication with sales and business audiences

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