Marketing Manager, Asia Resume Sample

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Keon Terry
416 Ziemann Cliff,  Philadelphia,  PA
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Work Experience

Senior Marketing Manager, Asia
01/2016 - PRESENT
New York, NY
  • Possess strong business and technical acumen to drive segment growth
  • Strong communication and collaboration skills across global regions and functions
  • Flexibility to travel within Asia Pacific
  • Frequent web conference with global world areas is required
  • And above of professional experience
  • Demonstrated capacity for developing marketing content in an Internet and/or advertising environment
  • Knowledge of the advertising/marketing industries in South East Asia
Marketing Manager, Summits, Asia
12/2009 - 10/2015
San Francisco, CA
  • Able to frequently travel to connect the central and local team
  • Work with current & new distributor markets to develop and implement brand strategies, set up back end operational processes and align training across other organizational departments (supply & demand, regional merchandising and education)
  • Ensure all distributors align on protecting brand identity, brand codes per brand and adhere to brand guidelines to deliver best in class execution
  • Review & ensure A&P investments meet contractual obligations
  • Provide closer support to distributors as needed to ensure understanding of ELC processes and how we work together
  • Solid marketing sense
  • Identify internal and external sources of market knowledge (research companies, internal databases, internet, personal networking)
Senior Marketing Manager, North East Asia
05/2003 - 11/2009
Phoenix, AZ
  • Experience leading teams and setting direction
  • Demonstrated flexible thinking
  • Proactive, able to work independently as necessary and follow through
  • Experience working with partners and managing business partnerships
  • Contributing to the development of overall product strategy and how it impacts the member experience
  • Partner closely with Membership Products to leverage member benefits into product marketing and communications
  • Implement best practices in member lifecycle communications and new member onboarding strategies
  • Contribute to forecast development and reporting actual results against forecasts
  • Experience in product management/marketing/brand management role


Southwest Minnesota State University
1998 - 2003
Bachelor's Degree in Marketing

Professional Skills

  • Good organizational skills, is detail oriented, and is excellent at using quantitative data to drive recommendations and decisions
  • Wide experience in data driven marketing. Experience in utilizing 1st and 3rd party data
  • Good interpersonal and communications skills, team player
  • Work cross functionally with our worldwide existing team including marketing, brand, data science, CRM and more to run campaign effectively
  • Min. 5 years of marketing planning and activation or branding experience
  • Experience in running marketing campaign for app related industry
  • Comfort managing matrix organized teams and experience with international global enterprises

How to write Marketing Manager, Asia Resume

Marketing Manager, Asia role is responsible for english, events, travel, digital, research, reporting, training, securities, retail, automation.
To write great resume for marketing manager, asia job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Manager, Asia Resume

The section contact information is important in your marketing manager, asia resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Manager, Asia Resume

The section work experience is an essential part of your marketing manager, asia resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager, asia responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager, asia position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing Manager, Asia resume experience can include:

  • Introduce innovative pursuit marketing services to cover bid support marketing including
  • Collaborate and align marketing strategy with sales & marketing management, including regional teams
  • Lead in competitors’ activities tracking including new products launches, new advertisement, new packaging and etc
  • Oversee any and all marketing expenses including ATL, BTL, social, premiums and promotions and ensure budget is within approved levels
  • Implement test & learn title led marketing campaigns, and leverage those learnings to create ongoing best in class B2C activations
  • Be the vertical subject matter expert, leveraging and sharing key insights such as trends, competitor intel and market updates

Education on a Marketing Manager, Asia Resume

Make sure to make education a priority on your marketing manager, asia resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager, asia experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Manager, Asia Resume

When listing skills on your marketing manager, asia resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing manager, asia skills:

  • Demonstrated track record of success in steering marketing initiatives, including
  • Analytical decision making and effective problem solving
  • Experience serving clients in a fast-paced operating environment
  • Experience with marketing support including social media, web sites, press releases, conference support and CRM tools, specifically SalesForce and Pardot
  • Experience working in the financial services and/or related business-to-business industries would be an advantage
  • Great analytical skill and passion to cultivate marketing to a deeper level

List of Typical Experience For a Marketing Manager, Asia Resume


Experience For Senior Marketing Manager, Asia Resume

  • Strong Analytical mind and Conceptual Thinking
  • Reporting:Track and report on marketing ROI
  • Living on territory
  • Contribute to creating and continuously improving product-specific marketing literature and sales tools
  • Work with the in-country marketing teams to manage recurring update production cycles for product materials
  • Employee Management and Development:Responsible for managing and developing direct reports
  • Ensure that pricing and communications regarding previews are consistent across all channels

Experience For Marketing Manager, Summits, Asia Resume

  • Product Marketing:Works with product manager to communicate product releases and client benefits, web content, collateral, key messages and press initiatives
  • Execution of messages into on and off line channels if relevant
  • As part of the regional marketing team, oversee and maintain the marketing materials for Korea and other countries, as needed (e.g., monthly, quarterly, semi-annually, annually)
  • Contribute to the development and support of product-related marketing materials and content (investment story/message) for the Institutional and Retail business in APAC and across the firm’s spectrum of investment products
  • Liaise with Global Marketing Services teams, product management and portfolio proxy teams to help articulate investment process and messaging, creating unique selling propositions

Experience For Marketing Manager / Specialist, Asia Pacific Resume

  • Partner with the Global Product Marketing Team and Global Document Services Team by maintaining close communication with them
  • Be the APAC representative and implementation lead for global projects and initiatives, which can be driven by units outside of Global Advisory Services like the Investment Teams
  • On the ground execution and support to projects as per directions from the regional / global teams
  • Strong verbal and writing skills. Bilingual in English and a North Asian language, preferably Mandarin or Korean. Knowing Mandarin, Korean or Japanese as a 3rd language is a key advantage
  • Ensure we leverage and localise HQ-driven campaigns in the region, such as product launches or content campaigns

Experience For Senior Marketing Manager, North East Asia Resume

  • Develop and leverage customer stories with clear value propositions
  • Budgeting and Planning: Plan and execute marketing budget. Develop and recommend marketing strategies and plans to corporate executives and business unit management
  • Market Research and Planning: Proactively research market trends, develop messaging, gather competitive intelligence, cooperate with business line executives, and work with inside subject matter experts
  • Communications: Manage content and flow of communications, including web sites, newsletter programs, trade shows, search, online advertising, print advertising, sales materials and client/sales messaging. Ensure brand consistency and continuity in all materials
  • Events: Coordinate and execute events, tradeshows and client events

Experience For Senior Marketing Manager, North Asia Resume

  • Sales Support: Provide standardized email templates, presentations and proposals; provide sales with relevant information
  • Thought Leadership: Drive our status as industry experts in the market through speakers’ initiatives, whitepaper development, and continuing education programs
  • Partnerships and Consultants:Manages and directs third-party engagements with public relations firms and other vendors
  • Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities
  • Optimistic and Perseveres
  • Makes others feel valued
  • Overseas Travel 20%

Experience For Product Marketing Manager, Heating, Asia Resume

  • Work with Agencies
  • Set high standards
  • Ensure that a bespoke communications plan (demonstrating CWT differentiation, key credentials & capabilities on specific sales activity such as to an RFP response) is targeted across the client/prospect relationship map during the sales cycle of the pursuit (leading up to final down select decision). Communicate CWT value during the sales cycle of each pursuit
  • Propose processes, systems, initiatives and where applicable, develop and implement them to ensure maximum return on Polycom’s resources invested in channel activities. The resources include but not limited to; Polycom JMF funds, Polycom’s on line tools (Polycom Partner Connect; Eloqua, SFDC, Qliksense, Brandblox, etc ), training programmes, people and time

List of Typical Skills For a Marketing Manager, Asia Resume


Skills For Senior Marketing Manager, Asia Resume

  • 6 – 8 years’ experience in investment product marketing/communication role working with senior investment professionals and product teams
  • Excellent communicator in speech and writing in both English and Japanese
  • Direct reporting line to King’s marketing director in Japan
  • Communication- Conveying information and ideas to others in a convincing and engaging manner through a variety of methods
  • Collaborate with the Asia Pacific product managers, consumer marketing, and training manager
  • Lead in Asia product strategy – pricing, mix, sizes, packaging, new developments

Skills For Marketing Manager, Summits, Asia Resume

  • Lead CRM & Digital marketing strategy with integration into the overall marketing plan
  • Adaptability- Maintaining performance level under pressure or when experiencing changes or challenges in the workplace
  • Full understanding of all benefits and tradeoffs for marketing channels (esp. digital, PR and events) and ability to measure ROI across channels
  • Develop the marketing strategy and program focused on driving qualified leads
  • Report to Head of Professional Marketing Asia Pacific
  • Support local marketing team and sales head for implementation
  • Applied Learning- Seeking out and making the most of learning opportunities to improve performance of self and/or others. Actively seeks and participates in learning activities; gains knowledge, understanding, and skill; applies knowledge or skill; welcomes performance feedback

Skills For Marketing Manager / Specialist, Asia Pacific Resume

  • Business Acumen- Understanding and utilizing business information (e.g., Associate, Guest/Customer Satisfaction, Financial Performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges
  • Align with Global teams to provide relevant marketing calendars for the region taking into account cluster specificities
  • Make sure that global program elements(360) is delivered and define opportunities of regional marketing activations
  • Facilitate APAC pricing harmonization with product Manager
  • Come up with an idea and try the cutting edge campaign which has never done in the industry before
  • Understand Korean and Chinese in speech and writing
  • Set challenging yet attainable goals
  • Work closely with the Institutional Sales Heads in North Asia to build our institutional brand and marketing funnel of the overall business development efforts

Skills For Senior Marketing Manager, North East Asia Resume

  • Provide marketing support to our joint-venture partners in Korea, China and the region, as required
  • Collaboration with key industry partners on co-marketing opportunities
  • Understand the unique industry buyer personas and buying process
  • Lead in brand communication in media (advertorial, online)
  • Understand key drivers behind consumers, especially mainland Chinese and Korean
  • Provide feedback to NY regarding programs effectiveness, as well as regional needs in terms of new products, communication formats, promotional tools and in general all aspects of marketing mix
  • Contribute to markets’ new launch forecast validation, provide guidance on assortment strategy with Product Manager
  • Experience driving integrated marketing initiatives & managing cross-functional teams
  • Experience and knowledge for ad tech industry e.g. DSP, SSP, DMP, re-engagement

Skills For Senior Marketing Manager, North Asia Resume

  • Lead in competitor activities tracking (new products/new counters/new packaging)
  • Lead in all category analysis. Provide evaluation (qualitative & Quantitative) of key launches & Tracks the financial performance including retail sales data
  • Centralizes and coordinates with procurement the local production of material such as collateral, print
  • Work with markets to develop and maintain 360 calendar
  • Identify and execute regionally/locally relevant programs in accordance with the approved global guidelines
  • Maintain creative content & delivery timelines
  • Deliveries Regional Assets and support affiliate local asset creation

Skills For Product Marketing Manager, Heating, Asia Resume

  • Regional asset creation and support elements for affiliates
  • Monitor the use and application of Polycom’s brand and logo by the partner community and provide feedback and alerts to the partner where/when non conformity exists
  • Can take ownership and problem solve without micro management
  • Team player who is able to work in a complex matrix environment with partners in multiple locations and time zones – an ability to ‘influence without authority&#8217
  • Develop strategies and incentive programs to meet or exceed budgeted numbers
  • Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and make recommendations to improve and enhance future programs/events
  • Develop relationships to build a network (e.g., Off Property Contact [OPC], brokers, associates, member referrals) useful for developing sales leads
  • Contribute to development and review of print ads, online ads, and other marketing materials (e.g., audio/video presentations, billboards, events, activities, seminars and special in-house functions)
  • Oversee the offline and online marking from media selection to execution of all the campaign we run in East Asia

Skills For Marketing Manager East Asia Resume

  • Communicate frequently and monitor closely with our media partners in Asia to facilitate our efficient data driven marketing
  • Industry knowledge for Japan and other Asian countries
  • Professional Demeanor- Exhibiting behavioral styles that convey confidence and command respect from others; making a good first impression and representing the organization in alignment with its values
  • Problem Solving and Decision Making- Identifying and understanding issues, problems, and opportunities; obtaining and comparing information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action
  • Manage digital, retail, event, and research agencies as needed
  • Become the market expert for Intraoral Scanner

Skills For Marketing Manager Flow Controls Southeast Asia & Northeast Asia Resume

  • Improve staff educational pathway and implement new ideas to improve staff’s proficiency with Invisalign product, treatment, and processes to deliver better experience for patients
  • Strong communication and stakeholder management skills, able to impact within and outside own authority
  • Secure targeted 3rd party promotions and promotional partners for priority SPHE releases
  • Generate insights and have good judgment of what unlocks growth in local customers
  • Strong belief in the value of brands
  • Manage product development projects
  • Work closely with regional support teams and sales to accelerate customer’s time to market and ensure commercial success
  • Work with SI’s and Alliance Teams to execute joint Citrix / Partner programs & leverage the partner’s brand and “reach” in benefit of Citrix
  • Determine and guide optimal go to market strategy & plan for SPHE releases

Skills For Practice Marketing Manager, Asia Pacific Resume

  • Contribute to the determination of optimal release dates for SPHE titles
  • Oversee creation of any and all communication materials
  • Drive consumers into OTT transactional funnels such as iTunes and Google
  • Aggregate and leverage exclusive and non-exclusive assets and content with media, partners and customers in order to create consumer demand for home entertainment releases in priority markets
  • Explore short, medium and/or long term media partnerships to promote SPHE releases and drive title awareness and transactional digital sales

Skills For Regional Molecular Marketing Manager Asia South Region Resume

  • Leverage owned and earned assets in particular social media to drive awareness and transactional digital sales of SPHE releases
  • Create awareness for new release and library SPHE features and TV series, deliver incremental value for these products
  • Secure or create best in class artwork for SPHE transactional releases
  • Work with country leadership and global marketing colleagues to devise market-specific strategies and tactics that expand AV’s leadership position. Serve as primary marketing contact for Southeast Asia region within APJ region and globally
  • Assess market for partnership, distribution, or co-promotional relationships. Propose possible deals or opportunities that would drive AV’s leadership position and incremental revenue
  • Own the marketing communication strategy for the business and ensure excellence in tactical execution. Ensure the business’s brand identity is clearly, consistently communicated across all communication platforms including web, social media, advertising, public relations, trade shows, and traditional collateral
  • Planning and implementing promotional campaigns and monitoring and reporting on their effectiveness
  • Motivator and change agent, with a proven track record in successful marketing execution (BtB or BtC)

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