Marketing Manager, Global Resume Sample

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Work Experience


Global Product Marketing Manager
08/2016 - PRESENT
Philadelphia, PA
  • Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s brand strategy generally and its GTM approach in particular
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies globally
  • Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s brand strategy generally and its go-to-market approach in particular
  • Plans, designs, and executes marketing programs to drive customer interest and demand
  • Manages the execution and measurement of marketing campaigns, develops marketing materials, and interacts with and analyzes, reports from our internal CRM and marketing automation systems
  • Recommends ways of continually improving the process of running campaigns
  • Tests new marketing initiatives to improve results
  • Collaborates cross functionally with product marketing, marketing operations, and sales teams to develop campaign narratives, messaging, and tactics
  • Recognizes and shares data trends and recommends best practices based on successful campaigns
Global Digital Marketing Manager
08/2012 - 02/2016
New York, NY
  • Recommends new tools to better the overall marketing process
  • Maintain up-to-date knowledge on Power & Utility issues, trends and long-term implications for EY’s brand in the sector and its Go To Market approach in particular
  • Deliver on EY and BMC strategic priorities; align BMC initiatives with EY’s P&U agenda and brand and revenue goals; achieve the desired results
  • Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the sector’s strategic goals; engage with leaders effectively to gain sponsorship for activities
  • Understanding of concepts/terms such as: HTML, display URLs, Domain, Alt-tag, Meta Tags, wire frames, tracking tags, quality scores, etc
  • Experience coordinating multiple projects simultaneously with individual production schedules
  • Experience analyzing quantitative/qualitative data and extrapolating insights
  • Communicate and present effectively, both orally and in writing
  • Growth and Innovation Management
Marketing Manager, Global Licensing
03/2007 - 03/2012
Dallas, TX
  • Market Analysis and Insights
  • Profitability Analysis & Management
  • Serving as a key contributor of the overall commercialization effort for Mechanical Circulatory Support (MCS) portfolio of products
  • Providing guidance and support on related product development activities (defining requirements)
  • Collaboration with Americas and/or ID sales/marketing teams
  • Leading early phase product planning activities including business justification
  • Executing and managing implementation of commercial strategies and development
  • Execution of product commercialization plans
  • Own and manage relationships with key digital partners related to the health and growth of our websites and other digital channels (SEO, CRM, etc.)

Education


University of Mount Union
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills


  • Excellent writing skills, as well as prior experience developing content marketing is required
  • Strong interpersonal skills; experience working in a complex, dynamic organization and driving collaboration with various key stakeholders
  • Fast, accurate development under tight deadlines. Strong multitasking and prioritizing skills
  • Proven project management skills including – detail orientation, team dynamics, marketing experience and/or knowledge
  • Excellent communication, interpersonal and management skills; experience interacting with staff, colleagues, management and cross-functional teams
  • Execution, prioritization and problem solving skills that are second to none; resourcefulness, attention to detail, and comfort taking on ambiguity
  • Demonstrate good analytical skills and the ability to formulate abstract reasoning through limited number of information available

How to write Marketing Manager, Global Resume

Marketing Manager, Global role is responsible for analytical, interpersonal, leadership, marketing, organization, presentation, digital, reporting, training, strategic.
To write great resume for marketing manager, global job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Manager, Global Resume

The section contact information is important in your marketing manager, global resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Manager, Global Resume

The section work experience is an essential part of your marketing manager, global resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager, global responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager, global position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Manager, Global resume experience can include:

  • Excellent interpersonal and communication (written and verbal) skills and the ability to interact effectively at all levels
  • Strong reporting and analysis skills. Experience with Conductor and Omniture Site Catalyst desirable
  • Effective communicator with excellent interpersonal and written communication skills
  • Process drive and highly organized with excellent time-management skills, strong business ethics, and political awareness
  • Demonstrates an enthusiastic, can-do approach, and is a flexible problem-solver with ability to prioritize effectively in a rapid-paced environment
  • Strong communication skills to support program execution

Education on a Marketing Manager, Global Resume

Make sure to make education a priority on your marketing manager, global resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager, global experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Manager, Global Resume

When listing skills on your marketing manager, global resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing manager, global skills:

  • International work experience and additional language skills, including Arabic or Russian would be of strong benefit although not essential
  • Proven thought leadership capabilities, creative thinking skills, ability to quickly drive change
  • Strong data analysis, analytical and strategic thinking skills
  • Strong leadership, analytical, problem-solving, time management, presentation, organizational, and interpersonal skills
  • We would like someone to join our team who is motivated and has excellent communication skills
  • And communicating through strong verbal and presentations skills

List of Typical Experience For a Marketing Manager, Global Resume

1

Experience For Global Product Marketing Manager Resume

  • Good verbal and written communication skills in English paired with good presentation skills
  • Creative thinker with excellent written and oral communication skills; strong presentation skills
  • Excellent communication and presentation skills with an ability to craft narrative
  • Manage multiple campaigns/clients at once and effectively prioritize work
  • Highly energetic self-starter with strong interpersonal skills
  • Excellent communication and presentation skills with the ability to present to diverse audiences that include customer thought leaders and management
  • Strong Microsoft office skills to edit presentations, manipulate data and table in Excel, author and edit content in Word
  • Collaborator and team player who can work within a matrixed environment with strong cross-functional project leadership skills
  • Proactive with a high level of initiative and proven experience of improving existing ways of working
2

Experience For Global Digital Marketing Manager Resume

  • Competent project management skills with the ability to structure a basic plan of action in order to reach a target
  • Effectively communicate and sell fresh ideas/plans to business partners and gain alignment
  • Lead and collaborate effectively with resources in strategy, technology, and content management
  • Strong experience in marketing, product marketing or related field
  • Excellent understanding of web technologies and concepts; search engines, landing page design and optimization (A/B and multivariate testing), tools and trends
  • Experience developing analysis and reporting on digital marketing activities and how they impact pipeline by tactic, publisher and region
  • A quick learner with strong curiosity and interest in technology, industry happenings, emerging technologies and best practices in B2B tech marketing
3

Experience For Global Alliance Marketing Manager Resume

  • Total work experience, including cross-functional roles
  • Experience in web or software application marketing (i.e. google analytics)
  • Strong understanding on how digital assets influence the consumer purchase process in the digital space such as videos, interactive demos
  • Experience with setting goals and measurement for digital activities
  • Experience selecting vendors in the digital media space
4

Experience For Global Wholesale Marketing Manager Resume

  • Direct relevant experience in Digital Marketing
  • Build strong, impactful and distinct digital strategies
  • Effective communicator across multi-functional teams
  • Self starter personality, highly developed ability to receive and give feedback as well as to set priorities
  • Experience of partnering with different business areas and divisions outside of your own
  • Business experience, preferably in online marketing, highly desirable
  • Extensive experience 5+ years, managing C-level communications at/with advertisers and/or agencies
  • Proven ability to develop programs and tools which map directly to partner/field needs
  • Proven ability to take programs from idea through iteration and delivery
5

Experience For Marketing Manager, Global Licensing Resume

  • Used Salesforce.com to plan online, offline events and email campaigns and track effectiveness
  • Can create and deliver effective PowerPoint presentations
  • Social Strategy experience in a capital instrument, healthcare environment required
  • Demonstrated ability to work collaboratively with and persuade diverse teams to achieve necessary results
  • Earn trust and maintain strong relationships with Account teams to support their goals, increase engagement with marketing and drive program support
  • Establishes and maintains a strong competitive position through strategic and tactical identification of marketing opportunities
  • Experience in marketing strategy and brand positioning development
  • Develop deep disease and domain expertise that enables effective marketing of the product portfolio in the context of clinical care pathways
6

Experience For Marketing Manager Global Consumer Marketing Resume

  • Responsible for ensuring legal and regulatory approval compliance for all marketing communications prior to external release
  • Extensive experience in marketing, product marketing or related field
  • Experience in healthcare/pharmaceutical brand campaigns including hands-on digital campaign design and implementation
  • Experience from working in a truly international, global, multi-cultural organization
  • Develop and manage a continuous test plan that includes A/B and multi-variant testing to optimize our program effectiveness and generate more leads for less
  • Experience using Google AdWords and Google Analytics at a deeper level, beyond basic usage
  • Experience using Salesforce and web content management systems
  • Experience in B2B, working with high-tech products/services
7

Experience For Marketing Manager, Global Business Marketing Resume

  • Works with vertical marketing to map needs of target markets and prioritize which market segments to proactively pursue
  • Experience/familiarity with the low resolution mass spectrometry customer engagement lifecycle
  • Experience working in a Healthcare regulated product development environment, e.g., ISO, QSR (FDA) is desirable
  • Training – develop materials and work with the sales enablement team to produce “Verifone Academy” training sessions
  • Driving the service product Launches – planning, execution lead
8

Experience For Marketing Manager, Global Channel Marketing Resume

  • Driving cross HPS / Honeywell sales synergies, value propositions to improve share of demand
  • Supporting global stakeholders
  • Marketing automation platform (Eloqua)
  • Working knowledge of Product Development and Sales process
  • Providing industry standard activities for support and development of the new global markets focus
9

Experience For Global Reach Marketing Manager Resume

  • Willing to travel approx. 25% of the time to support projects, the market and customer needs
  • Product launches – develop value props, messaging, assets, sales training, campaigns and other key deliverables to bring your solution to market
  • Develop the value proposition, product positioning, messaging and pricing for new products and upgrades
  • Manage and provide oversight during the development of naming and messaging on creative assets
  • Global marketing planning and execution
  • Build, guide the creation of, and execute annual and quarterly MENA business marketing plans in partnership with marketing colleagues and sales partners
  • Develop marketing strategies and operational plans for new and existing products and portfolio programs in conjunction with business leaders
  • Coaches and explains marketing data and methodologies to functional leaders, in order to ensure their understanding and buy-in
  • Drive Global coordination with Regional Marketing & Engineering from requirements to launch & support
10

Experience For Senior Marketing Manager, Global GTM Resume

  • Go to market planning and developing alternative channels (e.g., OEM development)
  • Collaborate with Marketing, Sales, and other departments to champion the organization’s digital marketing strategy
  • Translate product positioning and messaging framework across Visa owned channels, as well as through B2B2C and B2C executions
  • Stay current on product innovation trends and platforms, acting as a brand evangelist, leading curation of thought-leadership, inspiration and best practices
  • Maintain ongoing awareness of Visa and competitive global landscape, making recommendations for how to continue to adjust and enhance strategies
  • Innovation and Digital Marketing leads on Global, Regional, and Local Marketing Teams
  • Utilizes web site traffic monitoring/auditing tools to determine user/customer traffic flow through various aspects of the company's website

List of Typical Skills For a Marketing Manager, Global Resume

1

Skills For Global Product Marketing Manager Resume

  • Innovative, analytical, persuasive force for ongoing change excellent communication, organizational, and time management skills
  • Proven experience in business with Product or Regional Sales management experience
  • Strong leadership skills with the ability to lead internal stakeholders, cross-functional teams, and influence indirectly
  • Strong organization skills with a keen eye towards detail
  • Excellent analytical skills and the ability to understand the company’s products and processes
  • Strong time management skills and an ability to manage a varied workload
  • Effective project management skills to include budget and resource management, inclusive of external vendors
2

Skills For Global Digital Marketing Manager Resume

  • Strong written and verbal communication skills; ability to articulate in a clear and concise manner across various levels of the organization
  • Proven strategic, analytical and implementation skills
  • Proven experience with managing and negotiating with suppliers as well as licensing agreements and IP
  • Strong digital marketing acumen and a proven track record of developing and selling impactful campaign plans that drive business results
  • Effectively build relationships with marketing and marketing communications teams and act as main point of contact for planning digital programs
  • Strong experience with modern digital marketing tools and technologies for optimizing SEM spend while maximizing results
  • SEO experience, email marketing or other digital marketing experience
  • Proven SEM, PPC, Display media and analytics/reporting digital marketing experience
  • Thorough problem-solving and troubleshooting skills
3

Skills For Global Alliance Marketing Manager Resume

  • Develops implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness to improve customer satisfaction
  • Demonstrates the ability to adapt to new environments and operate successfully in rapidly changing environments
  • Effectively negotiates to achieve optimal results. In conflict management, seeks middle workable ground while helping others through sensitive issues
  • Strategic and analytical thinking, entrepreneur skills, proactive action orientation; accountability for results
  • Three to five years of online marketing experience with a strong focus on analytics
  • Experience managing agency relationships strongly desirable
  • Sitecore technical skills (programming, user interface, systems integration, Web development)
  • Project and time management skills to achieve set goals and objectives
  • Well developed interpersonal skills that enable the incumbent to work easily across a range of personnel and levels in the organization
4

Skills For Global Wholesale Marketing Manager Resume

  • Several years’ prior experience on service business, service/product marketing in an international industrial business environment
  • Solid digital marketing experience, preferably in a professional services organisation
  • Exceptional written communication skills with the ability to develop compelling, concise, clear content for a variety of audiences
  • Solid mechanical aptitude and experience with a desire to work hands-on as required
  • Effectively build acquisition campaigns for our credit products
  • Identify, understand, and validate customer value and prioritize customer CTQs through market research, analysis, and extensive voice of the customer
5

Skills For Marketing Manager, Global Licensing Resume

  • Collaborate with business units and customer experience teams to optimize user experience
  • Marketing expertise, with successful product launch experience including content development, knowledge of polymer science and commercial applications
  • Experience developing, executing and measuring digital marketing plans and demand generation activities
  • Experience developing marketing strategy and implementing marketing plans
  • Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
6

Skills For Marketing Manager Global Consumer Marketing Resume

  • Ability and examples of working in close partnership and developing strong relationships with product management and marketing teams
  • Experience working on brand development, marketing / activation for FMCH/FMCG, consumer-facing brands in a Scientific Communications function
  • Relevant work experience in marketing programs, event planning, or marketing communications
  • Proven success in driving and managing SEM/PPC and programmatic paid media – preferably in a B2B environment, targeting large, Fortune 1,000 enterprises
  • Help influence roadmaps by working closely with Product Management, Engineering, User Experience, Sales, and Consumer Marketing
  • Proven track record in crafting compelling positioning and thought leadership content as well as product launch for high value scientific products
7

Skills For Marketing Manager, Global Business Marketing Resume

  • A proven, successful record of growing product market share through well-executed marketing
  • Sets product brand strategy and develops marketing strategies to ensure effective market positioning
  • Demonstrable experience in digital marketing, brand building, communications and creative
  • Experience developing and managing responsive websites
  • BA/BS in Marketing, Communications, or a related field with 5+ years of related experience in B2B Marketing
  • Proven success managing global projects and demonstrating ROI
8

Skills For Marketing Manager, Global Channel Marketing Resume

  • Four or more years of experience in digital marketing with expertise in social media planning, content development, measurement and rapid response required
  • Proven track record of delivering extraordinary results in a fast-paced and challenging environment
  • Demonstrated success in product launches and end-to-end execution of marketing strategies through creative, original, out-of-the-box thinking
  • Experience in marketing, product marketing or related field
  • Demonstrable experience in digital marketing, brand building, and communications
  • Proven commercial success following the development and execution of HCP / Medical marketing programmes; performance and delivery focused
9

Skills For Global Reach Marketing Manager Resume

  • Experience optimizing Web sites for branding and demand creation objectives
  • Relevant experience in driving digital marketing plans in a Business to Consumer and our Business to Business environment
  • Experience in a digital marketing agency or global company, preferably with B2B and services marketing
  • Experience working in and/or leading teams in cross-functional environments and/or matrix organizations
  • Experience executing a wide-variety of marketing programs from demand generation to events to sales tools
  • Experience driving business and marketing through the sales and partner channels to grow business
10

Skills For Senior Marketing Manager, Global GTM Resume

  • Lifesciences marketing experience highly desired; preferably knowledge in mass spectrometry and routine testing end user laboratory
  • Develop value proposition, product positioning, target customer definition, key selling points and features and benefits prioritization
  • Product marketing experience, preferably B2B and B2C
  • Develop learning agendas and consolidate key learnings in partnership with category teams, area digital leads for global asset development
  • Experience managing paid search for a tech or industrial B2B company
  • A good understanding of the global construction industry and practical appreciation of BHLs

List of Typical Responsibilities For a Marketing Manager, Global Resume

1

Responsibilities For Global Product Marketing Manager Resume

  • High level of personal effectiveness with the ability to work effectively within and ability to lead a project team and the cross-functional organization
  • Possess strong verbal, written and presentation skills
  • Innovation and ideation process skills
  • Good AC Drives product knowledge and experience
  • Use strong analytical abilities to evaluate and optimize customer experience across multiple channels and customer touch points
2

Responsibilities For Global Digital Marketing Manager Resume

  • Experience in Adobe Experience Manager (AEM) is highly desired
  • Experience with and passion for designing and executing purposeful events
  • Build and maintain strong cross-functional working relationships with Engineering, Sales and Customer Care departments
  • Experience in digital marketing, brand building, and communications
  • Strong commercial acumen with a detailed understanding of P&L management and reporting
  • Formal marketing or related experience of which 3+ years in fluid-handling, flow control or related industry
3

Responsibilities For Global Alliance Marketing Manager Resume

  • Formal marketing or related experience of which 2+ years in fluid-handling, flow control or related industry
  • Have a solid understanding of product life cycle, product planning, and product development and implementation within the organization
  • Good understanding of finance and financial principles
  • Experience in Marketing, Sales and Business Development
  • Strong working relationships with and management of external agency and client partners
  • Overall marketing /communications experience
  • Experience in strategic website and app projects, usability, CMS implementations, SEO, web analytics, CRM, email marketing and social media
  • Experience with either account-based or relationship marketing
4

Responsibilities For Global Wholesale Marketing Manager Resume

  • Good at working with others in a cross-functional group on a global level
  • Four or more years digital marketing experience, preferably with medical device/pharma sector
  • Direct experience in managing external vendors, specifically digital agencies, photo and AV agencies
  • Experience of bioprocessing, e.g. process chromatography and/or process filtration
  • Previous experience in retail and carrier marketing and sales processes on a worldwide level
  • Be proactive, with a strong problem-solving attitude
5

Responsibilities For Marketing Manager, Global Licensing Resume

  • An understanding of Google tools (Analytics, Google AdWords, Search Console) is needed. Familiarity and experience with SEO/PPC best practices is needed
  • Experience with digital advertising & eCommerce tools (Google Analytics, Ad servers, DMP’s, etc.)
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Proven Manager of a Multi-Cultural Team
  • Build comprehensive campaign briefs to set up our creative and production teams to efficiently create great experiences
  • Solid understanding of online lead conversion, optimization and UX principles
  • Support industry trade shows, customer Experience events, and other key activities
  • Non-standard motor experience is preferable
  • Familiarity and relationship with Fisher sales channels strongly desired
6

Responsibilities For Marketing Manager Global Consumer Marketing Resume

  • Three or more years of b-to-b social media experience
  • Three to five years of SEO/SEM experience
  • Demonstrated ability to lead a diverse, global team – and influence many stakeholders across the organization, without direct authority
  • Substantial applied product and market management experience in multiple disciplines, such as brand management and/ or product development
  • Collaborate with CRO and internal teams to optimize user digital experience
  • Tactical experience in Google AdWords
  • Preferably +7 years of experience within Medical Device, Pharma or the Life Science industry
7

Responsibilities For Marketing Manager, Global Business Marketing Resume

  • Excellent communicator, with impeccable English
  • Experience in web/e-commerce creation, optimization, and maintenance
  • Excellent knowledge of word, PowerPoint and excel
  • Strong orientation to provide a high level of service to internal clients
  • Solid market knowledge to perform multiple-level analysis and independently execute decisions
  • Driving product launches – planning, execution lead
8

Responsibilities For Marketing Manager, Global Channel Marketing Resume

  • Leading team meetings, presentations, brainstorm sessions & partner conference calls
  • Plan all digital marketing, including SEO/SEM, PPC, marketing database, email, and display advertising campaigns
  • Plan and deliver product sales training, including participation in live training events and recorded product webinars
  • Collaborate with regional marketing managers, Sales team, and Finance team regarding market and product pricing strategies
  • Work closely with marketing directors, marketing managers, and marketing communications teams
9

Responsibilities For Global Reach Marketing Manager Resume

  • Brand management: marketing planning, agency interface, cross-functional team co-ordination, execution planning and implementation
  • Partner with modality teams, product and field marketing to support regional product positioning, training materials, and other tools required
  • Assist in developing and presenting training material for both internal and external audiences
  • Assists in developing visionary and compelling internal and external, customer-facing presentations
  • Sound knowledge of the US construction and machinery markets, including an understanding of the key economic influencing factors
10

Responsibilities For Senior Marketing Manager, Global GTM Resume

  • Manage and develop our growing wholesale portfolio, acting as the lead marketing contact within the business
  • Baseline understanding of real-time social media best and emerging marketing tactics (e.g., Instagram Stories, Snapchat, etc.) required
  • Revenue growth at mentored operating companies resulting from digital marketing
  • Drive development of customer-facing marketing assets (ie. fact sheets, sales slides, videos, infographics, RFP language, web site landing pages)
  • A basic understanding of transaction banking (beneficial)
  • Capture, synthesize and distill actionable insights necessary to build a compelling SEO marketing plan
  • Balance between short-term revenue driving tactics and long-term brand awareness and equity building campaigns
  • Develop product launch plans in collaboration with marketing managers and marketing communications teams

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