Customer Marketing Manager Resume Sample

13 votes
Adela Doyle
56547 Kilback Creek,  Detroit, MI
+1 (555) 581 4573

Work Experience

Customer Marketing Manager
10/2015 - PRESENT
Los Angeles, CA
  • Knowledge: marketing strategies, understand the marketing mix, knowledge of data mining techniques, industry best practice on developing marketing assets (written and video). Cultural business acumen, some cultural insight. (needs to be up to date on the company’s priorities/business objectives and develop assets that align)
  • Experience in building stronger relationships with customers through engaging marketing campaigns. Your mission is to build a community of fanatic brand advocates
  • Working with our software product managers and the product marketing team to deliver product launches and enhancements
  • Helping launch new products and features to customers in a customer friendly way
  • Driving proactive customer communications to deliver retention and advocacy
  • Using software documentation to ensure effective education and engagement of users
  • Communicating your findings and recommendations clearly to internal stakeholders, technical and business, at different levels
  • Expert updates for key segments – law firms, corporates
Senior Customer Marketing Manager
01/2009 - 08/2015
San Francisco, CA
  • Organizing Software Innovations Boards including making sure we are maximizing opportunity and driving value
  • Articulating our strategies and priorities with customers, prospects and partners
  • Developing the optimal customer experience. “Think Like A Customer"
  • DRIVE INNOVATION:Generate new or unique solutions and embrace new ideas that help sustain our business
  • INSPIRE OTHERS:Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
  • DEVELOP SELF AND OTHERS:Develop self and support others’ development to achieve full potential
  • Support the design of our beverage channel strategy and embed it into the annual planning process. Understand and prioritize the different drivers of success by priority customer. Collaborate with category management, RGM and the sales teams to identify and prioritize the relevant activities and tactics required to succeed by channel
  • Help define, in collaboration with sales and brand marketing, the annual calendar of brand activations, including a set of temporary KPIs, and ensure that the cross functional activity is in place to support
  • Lead the definition of your assigned channel(s)’ perfect outlet standards, i.e. a “Picture of Success”, for our coffee brands. Collaborate with shopper insights, category management, RGM, sales and brand marketing to account for key shopper insights, portfolio priorities and customer sensitives
Associate Customer Marketing Manager
07/2006 - 08/2008
Phoenix, AZ
  • Help drive the “Picture of Success” through the organization and into our executional partners to ensure that it is well understood and supported with the appropriate commercial programming
  • Support the weekly beverage communication process to the sales team around upcoming activations and developments to the annual plan. Ensure that the beverage process is fully integrated with the appliance commercialization process
  • Support the beverage commercialization team’s interaction with the beverage portions of the wider stage gate process. Help define and then implement the optimum process for winning internal approval and customer buy-in for the introduction and commercialization of new items
  • Support the SKU End of Life process that starts from the retail shelf and works back to the supply chain. Work closely with internal stakeholders to ensure the process is well understood by the cross functional teams involved in the process
  • Support certain brands identified by the brand marketing portfolio strategy as “Distribute only” brands with no planned consumer activation
  • Partner with sales, shopper marketing, RGM, shopper insights and finance to drive continuous improvement of lift levels and promotional efficiency
  • Recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
  • Develop, identify and recruit for a community of supportive and enthusiastic customer advocates who can speak about their organization’s success and the role OpenText has played


Wingate University
2000 - 2005
Bachelor's Degree in Marketing

Professional Skills

  • Strong interpersonal skills required as well as excellent communication and presentation skills
  • Strong analytical skills (strong Excel skills)
  • Demonstrated financial skills to include solid analytics skills (e.g.; making recommendations, interpretation, opportunities, etc.)
  • Demonstrate interpersonal and influencing skills to effectively operate in a matrix organization
  • Leadership skills, Strong project mgt skills, able to lead and drive actions
  • Marketing experience, including experience in B2B marketing. Prior experience in customer marketing / loyalty marketing
  • Strong exposure to trade/customer or category marketing and strong commercial skills

How to write Customer Marketing Manager Resume

Customer Marketing Manager role is responsible for analytical, presentation, interpersonal, leadership, business, influencing, planning, drive, english, communications.
To write great resume for customer marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Customer Marketing Manager Resume

The section contact information is important in your customer marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Customer Marketing Manager Resume

The section work experience is an essential part of your customer marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous customer marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular customer marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Customer Marketing Manager resume experience can include:

  • Strong time management skills and ability to balance competing priorities
  • Leadership & interpersonal skills capable of building strong working relationships & influencing across functions
  • Good listening, discussion facilitation and team building skills with varied stakeholders; succinctness
  • Strong organizational, strategic, tactical planning, analytical and problem-solving skills
  • Excellent writing and communications skills with the ability to create engaging content to be produced through various media channels
  • Strong messaging, content development and writing skills

Education on a Customer Marketing Manager Resume

Make sure to make education a priority on your customer marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your customer marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Customer Marketing Manager Resume

When listing skills on your customer marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical customer marketing manager skills:

  • Sound knowledge of basic business processes, disciplined, organized, with strong follow up skills along with good interpersonal skills
  • Excellent interpersonal, communication and management skills to effectively collaborate with colleagues, cross-functional teams, and the customer
  • Good project management skills, experienced in managing several complex projects at the same time
  • Good team player with strong collaboration and communication skills
  • Strong analytical skills with experience in market research and data analysis
  • Excellent written and verbal (English and Thai) with strong presentation and communication skills

List of Typical Experience For a Customer Marketing Manager Resume


Experience For Senior Customer Marketing Manager Resume

  • Demonstrated relevant skills and experiences (min 3.5years) in CPG or related field. Experience includes leadership
  • Be in a position that demonstrates brand building skills while acting as a leader within the Commercial team
  • Excellent writing skills to develop content for regular customer communications
  • Strong writing, communications, interpersonal and presentation skills
  • Professional and upbeat demeanor, with the ability to interact effectively with customers, sales, marketing and other internal teams
  • Proven experience collaborating in cross-functional roles and across time zones
  • Mentor fellow team members to leverage their skill sets and enable them to gain critical business experience
  • £ROI: determine how we can effectively measure our performance and give confidence to the business in how we invest in our customers

Experience For Regional Customer Marketing Manager Resume

  • Monitoring review sites such as Trustpilot and social media to ensure positive customer experiences and communication
  • Experience of operating in a regulated industry, ideally betting and gaming
  • Become expert in existing customer data & stories to help create effective marketing assets that can be leveraged by outbound marketing team
  • Experience in Marketing, Digital Marketing or Product Marketing
  • A proven track record in launching and/or managing loyalty/retention marketing programs

Experience For Associate Customer Marketing Manager Resume

  • Extreme attention to detail and demonstrated acumen in budgeting, resourcing and managing projects
  • Work with operational email, in-product messaging, and digital marketing teams to create personalized and consistent cross-channel customer experiences
  • Develop new relationships and on the job learning experiences working alongside Innovation, Product Management, Beverage & Partner team colleagues
  • Develop and lead the effective execution of advertising, promotions, trade shows and marketing collateral to achieve growth objectives
  • Continuously measure effectiveness and ROI of initiatives and apply learning in ongoing strategies and plans

Experience For Digital Customer Marketing Manager Resume

  • Experience in Customer Marketing or Field Marketing
  • Experience maintaining a content inventory and performing gap analysis for content needed
  • Experience in marketing, business strategy or related field
  • Work with operational email, product, and digital marketing teams to create personalized and consistent cross-channel customer experiences
  • Experience in relevant roles in retention, lifecycle, growth, or engagement marketing
  • Continued focus on partnering with technology organizations, to better the patient experience, and improvements to the service that Pfizer offers

Experience For Assistant Customer Marketing Manager Resume

  • Experienced with complete event cycle, from pre-event planning through post-event action items and lead generation
  • Able to work with a team of strong-willed people and help guide the team's decision-making for post sales events
  • Lives and breathes the customer experience, and embodies a buyer-centric approach to all aspects of marketing and business
  • Consolidate and update marketing calendars
  • Act as a strong role model for peers and more junior marketing colleagues
  • Customer marketing experience, preferably in the small business market or at another SaaS company
  • Able to handle competing requests and priorities gracefully, and thrive in a fast-paced environment
  • Provide post-promotional analysis to determine program effectiveness and maintain archives of all activity

Experience For National Customer Marketing Manager Resume

  • Develop effective and respectful relationships with all stakeholders
  • Develop highly-effective collaborations across the organization
  • Build strong cross functional relationships within respective accounts to build a detailed understanding if their business
  • Measure the impact of all change across NOW TV to demonstrate the effect on customer tenure and revenue
  • Act as a strong role model for peers and lower level marketing colleagues
  • Experience in communications, marketing, analytics, or related field

Experience For Customer Marketing Manager, Ibtm Resume

  • Excellent user of MS office tools
  • Prioritize many simultaneous projects, including both strategy and execution, in a fast-paced environment
  • Understand and have ability to guide creation of user experience programs or features
  • Translate commercial insights into effective merchandising and promotional standards
  • Align key stakeholders behind channel priorities and initiatives
  • Monitor and measure effectiveness of loyalty campaigns and adjust future programs based on key learnings
  • Think outside the box, be resourceful and always consider the customer experience
  • Evaluate effectiveness of promotions (ROI)
  • Experience in Marketing, preferably in a community manager, customer marketer, social media or content marketer role

Experience For Junior Customer Marketing Manager Resume

  • Build strong relationships with customer and account counterparts in order to engage early on in the sales journey and create the need for the customer
  • Experience with promoting content in social media, community platforms or customer review sites
  • Responsibilities are subject to expansion and change depending on business priorities
  • Experience in account-based marketing and customer engagement for growth and expansion of commercial business
  • Experience, gained in a Customer Marketing environment
  • Strong understanding of brand foundational tools
  • Demonstrated contagious positive energy to influence, inspire & drive results

Experience For Contractors Customer Marketing Manager Resume

  • Leading the project oversight of new item packs for Club and defense pack plans for Club with Marketing, Sales Strategy Forecasting and Finance
  • Contributing to the customer/category growth based on analyzing and defining the right assortment and the right shelf presence recommendation custom
  • Managing all information from region for ensuring smooth continuity of foreign schemes
  • Understanding of essential marketing concepts
  • Aggregating and analyzing quarterly NPS results into themes to share with Customer Success and Executive Teams

Experience For Assistant Customer Marketing Manager Location Resume

  • Managing and integrating extensive amounts of data and insights along with the data agencies
  • Providing customer insights to the Marketing team in order to better define our category and brand strategies
  • Planning and execution of promotional plan (optimal in store marketing mix, executed with excellence)
  • Taking part in the development of the new IGP programme understanding how to improve and develop that series of communications
  • Understanding and passion for sports
  • Working with Product Management on any new feature releases or product improvements that impact our customers

List of Typical Skills For a Customer Marketing Manager Resume


Skills For Senior Customer Marketing Manager Resume

  • Multi-task, prioritize and problem solve. Excellent time management skills
  • Excellent presentation skills and experience as evangelist, educator and/or community builder
  • Demonstrated leadership skills/experience in cross-divisional roles
  • Excellent project management skills with some experience in tech industries
  • Excellent written and verbal communication skills with strong presentation exposure

Skills For Regional Customer Marketing Manager Resume

  • Strong analytical skills and experience with market research and data analysis
  • Strong strategic thinking, planning, organizational and project management skills
  • Strong analytical, problem-solving, and critical-thinking skills and abilities
  • Excellent written and verbal communication skills utilizing multiple communication forms, including PowerPoint
  • Experienced in full spectrum of market insights, business planning & analysis, trade marketing skills competences and capabilities
  • Strategic thought leadership, and strong communication skills with a comfort in crafting and delivering presentations

Skills For Associate Customer Marketing Manager Resume

  • Proven experience (at least 2 years) and track record in consumer goods shopper marketing/ trade marketing management, ideally in an international environment
  • Work under pressure and has good problem solving skills
  • Excellent Communication, Negotiation and planning skills
  • Excellent computer skills, including advanced Excel
  • Exceptional communication, problem-solving and change-management skills, able to operate in a collaborative, cross-functional environment
  • Excellent collaboration and influencing skills to work in a team environment
  • Execute programs with excellence, demonstrating strong project management and organizational skills
  • Strong presentation skills and comfort presenting to senior executives
  • Advanced analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making

Skills For Digital Customer Marketing Manager Resume

  • Strong analytical and planning skills to define robust and profitable strategies for the business
  • Proactive individual, enjoy working independently and convince with your strong teamwork and cooperation skills
  • Excellent interpersonal, influencing and relationship management skills at all levels
  • Confidence, initiative, and good listening skills
  • Strong communication skills including a high standard of written and spoken Dutch and English

Skills For Assistant Customer Marketing Manager Resume

  • Product or channel marketing experience (strong preference for experience within DIY market and big box stores)
  • Strong analytical skills with respect to finance, business affairs and business developmen
  • O Excellent written and verbal communication skills
  • O Excellent interpersonal skills and keen attention to detail
  • Demonstrated Project Management and Communication Skills
  • Articulate with excellent organizational skills
  • Excellent oral and written communication skills; an active listener and concise presenter
  • Strong analytical skills (competent use of at least Kantar and one other data source)

Skills For National Customer Marketing Manager Resume

  • Strong interpersonal and collaborative skills to build stakeholder trust in your approach
  • Strong organizational skills and attention to detail to ensure tight deadlines are met both internally and externally
  • Proven verbal/written communication and teamwork skills required
  • Strong quantitative analytical skills required
  • Strong analytical, strategic and logical thinking skills
  • Excellent project management skills with the ability to drive end-to-end execution of multiple programs simultaneously

Skills For Customer Marketing Manager, Ibtm Resume

  • Proven ability to effectively & efficiently lead a diverse project team (best company + bottler) towards outcome
  • Demonstrated leadership skills; ability to manage diverse, remote and cross-functional teams internally and possibly including external participants
  • Well organized with ability to be flexible, prioritize multiple demands and effectively perform under tight timelines
  • Strong analytical and data interpretation skills to identify retention/cross and upsell paths
  • Strong organisational skills to execute integrated campaigns
  • Strong skills in communication and leadership

Skills For Junior Customer Marketing Manager Resume

  • Strong analytical skills with focus on execution excellence
  • Strong presentation skills with the ability to step back to see the bigger picture and simplify the complex
  • Strong skills in communication, leadership and people management
  • Strong analytical skills with the ability to interpret and apply data to make meaningful decisions
  • Solid experience in developing a strong portfolio of templatized assets and deliverables
  • Exceptional project management skills with proven ability to successfully drive projects to completion
  • Excellent English language/communications skills, both written and spoken
  • Developing business skills & taking lead on category initiatives, in order to grow category across segment

Skills For Contractors Customer Marketing Manager Resume

  • Outstanding communication and interpersonal skills, and collaborative abilities to plan and execute in a matrixed organization are necessary
  • Solid experience with developing, implementing and supporting programs in a fast-paced, dynamic work environment
  • True understanding of shopper thinking - experienced in transforming shopper insights into strong activation plans
  • Product or channel marketing experience, including direct experience in digital marketing
  • 3+ yrs customer/channel MKT and sales experience with solid understanding of channel and customers (including KA)
  • Strong execution, clear thinking, active thinking and strong sense of innovation
  • Total experience – 8 years of FMCG experience in Trade Marketing and Sales

Skills For Assistant Customer Marketing Manager Location Resume

  • Exemplary communication, organizational, critical thinking, and project management skills
  • Strong resilience and desire to drive continuous improvements and operate in a changing environment
  • Prior experience with Marketing Automation systems (Hubspot, Marketo, Eloqua) required
  • Develop/ coordinate with CCL marketing materials (e.g., POS, sell-in materials, implementation manual, etc.) in order communicate promotions effectively
  • Experience in a digital marketing role with specific experience in robust Email campaign development and management

List of Typical Responsibilities For a Customer Marketing Manager Resume


Responsibilities For Senior Customer Marketing Manager Resume

  • Responsible for developing, planning, coordinating, executing and analyzing Customer specific marketing activities that contribute to the achievement of New Release titles’ volume and profit goals for retail accounts
  • Understands key drivers of our customers’ New Release business and ensures that we have the product or promotional plans in place to secure our fair share of these opportunities
  • Support short to medium term sales objectives in territory with a focus on account-based or regional (north, south, east, west) marketing activities to enhance the value perception of Elsevier during renewals and new sales discussions
  • Develop strong and sustainable relationships with key customer contacts to support CC and SSM teams in sale and up-sell of new and existing products, as well as any other related account plan development and execution
  • Manage marketing budget to ensure marketing initiatives are executed effectively while also delivering a strong ROI

Responsibilities For Regional Customer Marketing Manager Resume

  • Willing to take initiative, perseveres through challenges and demonstrates strong character
  • Proven experience in launching and leading a brand in a specific market
  • Total experience – 6 years of FMCG experience in Trade Marketing and Sales
  • A few years of experience in a trade marketing function, preferably in FMCG, and preferably experience with E-commerce tools
  • Graduate caliber with a solid background in Commercial or Customer Marketing Roles, preferably from a Consumer Goods or Travel Retail industry
  • Strategic thinker, strong communicator with value proposition and messaging experience
  • Extencive proven marketing experience in a consumer and B2B environment

Responsibilities For Associate Customer Marketing Manager Resume

  • Effectively communicate your current workload and areas of focus to your
  • Effectively communicate application features and product information to broaden and depend the use of our solutions within these accounts
  • Develop marketing materials (e.g., POS, sell-in materials, implementation manual, etc.) in order communicate promotions effectively
  • Negotiations and value argumentation skills (customer/brand/portfolio)
  • Thai language skills (spoken and written)
  • Experience within consumer packaged goods and / or beverage related industries
  • Experience within consumer packaged goods and / or beverage related industrie

Responsibilities For Digital Customer Marketing Manager Resume

  • Experience at a consumer packaged Goods Company
  • Fluent English spoken and written skills with one additional language (French / Dutch / German / Italian) desired
  • Build relationships and work effectively with multiple stakeholders in a cross-functional environment
  • Experience within consumer packaged goods and / or beverage related industries
  • Experience in a consumer packaged goods company, preferably in both customer management and marketing roles
  • Written & Oral Communication – The ability to effectively express oneself in speech and via written word
  • Strong business analytical skill

Responsibilities For Assistant Customer Marketing Manager Resume

  • Good knowledge of and work experience with the market in Belgium, preferably in OTC
  • Related experience at a consumer packaged goods company
  • Demonstrated ability to build strong, lasting relationships with internal and external constituents (customers, media, product leadership, executives, etc.)
  • A versatile and collaborative leader who effectively manages the matrix
  • Very good knowledge and experience with Excel, Word and PowerPoint

Responsibilities For National Customer Marketing Manager Resume

  • Marketing experience in an online B2C or B2B business (preferably SaaS customer or lifecycle marketing)
  • Experience in driving projects and collaborating on cross-functional teams involving Product, Sales, Business Development, Global Marketing, and other groups
  • Experience building and delivering compelling presentations to multiple audience levels, including senior leadership and retail customers
  • Experience in planning, implementing, running and reporting on campaigns
  • Proven record of building compelling selling presentations translating national strategies to customer
  • Experience in building a marketing strategy and setting KPIs
  • Experience in or working with Customer Marketing (e.g. Purchaser/Shopper Marketing, Category Management, Sales and Channel Strategy)

Responsibilities For Customer Marketing Manager, Ibtm Resume

  • Strong commercial understanding of sales and marketing strategy and planning issues
  • Innovative thinking: able to lead team in new ways of thinking and Execution. Good relationship building and teamwork
  • Good judgment, understanding when to involve others in the decision-making process
  • Experience serving as a marketing consultant to senior management
  • Demonstrated capacity of successfully building and delivering programs and processes that scale.

Responsibilities For Junior Customer Marketing Manager Resume

  • Good understanding of sales and marketing strategy
  • Related industry supply chain, engineering, modifications and maintenance, digital aviation or training experience
  • Solid understanding of analytics, statistics and forecasting
  • At least five years working in a marketing capacity for a CPG organization. Alcohol beverage experience is a distinct benefit
  • Clear understanding of the Marketing Mix (Product, Place, Price, Promotion, People, Process and Physical Evidence)
  • Strong writer and content creator (including blog posts, ebooks, and other customer-facing resources)
  • 6yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
  • 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
  • Experience in Customer (Trade Marketing) /Consumer Marketing

Responsibilities For Contractors Customer Marketing Manager Resume

  • Trade Marketing experience required, preferably within a fast moving CPG environment
  • Experience of relevant discipline (Sales, Marketing or Trade Marketing) from a multinational or local FMCG industry
  • Experience on marketing/trade marketing in FMCG industry
  • Previous experience of managing and growing categories
  • Experience managing multiple, consumer-facing marcomms campaigns

Responsibilities For Assistant Customer Marketing Manager Location Resume

  • Experience in planning and developing customer CRM programmes is fundamental
  • Up to 25% travel - Valid US driver’s license and ability to meet Lamb Weston driving standards
  • Experience in marketing, business strategy or related field
  • Demonstrated success introducing products to similar commercial market(s)
  • Highly collaborative mindset; experienced at working cross-functionally to drive results
  • Demonstrated success introducing products to consumer/commercial market
  • Experience creating strategy and programs around demand generation
  • Experience in CPG sales and / or marketing

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