Marketing Manager, Email Resume Sample

4.8
15 votes

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Assunta Turner
7110 Katarina Hills,  Phoenix, AZ
+1 (555) 909 0803

Work Experience


Email / Digital Marketing Manager
06/2016 - PRESENT
Boston, MA
  • Experience in marketing (customer acquisition, lifecycle), with at 2+ years of dedicated email conversion experience and demand generation experience
  • Provide thought leadership to optimize and expand user activation, retention, and reactivation programs
  • Partner with Product Managers across Product and Engineering to drive innovation in our existing email programs, as well as identify new messaging opportunities and channels
  • Map and implement the appropriate messaging journey across any user persona on an ongoing basis (email, push, other notification channels), with a constant eye on fine-tuning
  • Drive testing, optimization and tracking of automated emails built and owned by engineering
  • Seek new opportunities in existing datasets
  • Build a well-rounded picture of impact of messaging
  • Prioritize impactful changes and troubleshoot issues
Marketing Manager, Email
02/2012 - 12/2015
Los Angeles, CA
  • Ensure consistent look, feel and tone across automated emails
  • Ensure automated emails strive to hit larger strategic objectives and don’t operate in a vacuum
  • Support Citi’s drive to digital strategy in channel execution, partnering with cross functional teams and across Citi consumer banking for synergistic, strategic, digital integration
  • Present YTD email campaign engagement results to Retail Bank marketing teams and cross functional partners.
  • Working closely with editorial to help ideate and roll out unique editorial franchises that resonate with our newsletter audience
  • Work with editorial to determine the best deployment strategy by site and empower them with the tools to create that strategy
  • Be the vendor relationship owner of our ESP and related partners
  • Set and manage best practices around list maintenance, welcome and winback series, eccom triggers, and testing framework
Marketing Manager, Email Marketing
08/2006 - 12/2011
Detroit, MI
  • Own list growth initiatives
  • Work with edit and creative teams to implement new template designs
  • Manage the preference center flow and creation of new lists
  • Create dashboards and reporting for senior management
  • Google Analytics or related Web analytics experience
  • Strong knowledge on MS office suite
  • Experience in digital consumer marketing, email marketing, editorial, media publishing, or communications. Email marketing and social media experience required

Education


Washington State University Vancouver
2000 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Excellent copywriting skills, with an editorial or campaign portfolio to prove it
  • Solid analytical skills and facility with Excel, Omniture/Google Analytics
  • Strong ability to analyze data, present data to stakeholders, and action against data analysis
  • Understanding of email performance metrics and the concepts of A/B testing and subject-line testing
  • Working knowledge of HTML, Photoshop, and Dreamweaver
  • Highly responsive and able to work under pressure with occasional support in coverage of special events outside of business hours and some weekends required

How to write Marketing Manager, Email Resume

Marketing Manager, Email role is responsible for digital, reporting, retail, events, analytics, copywriting, media, analysis, marketing, strategy.
To write great resume for marketing manager, email job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Manager, Email Resume

The section contact information is important in your marketing manager, email resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Manager, Email Resume

The section work experience is an essential part of your marketing manager, email resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager, email responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager, email position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Education on a Marketing Manager, Email Resume

Make sure to make education a priority on your marketing manager, email resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager, email experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Manager, Email Resume

When listing skills on your marketing manager, email resume, remember always to be honest about your level of ability. Include the Skills section after experience.

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