Marketing Manager, Digital Resume Sample
Franco Huel
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Houston,
TX
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Work Experience
Marketing Manager, Digital Marketing
05/2017
-
PRESENT
Detroit, MI
- Lead strategic and tactical executive communications on the ROI of the programs launched
- Review progress of project deliverables at the team and group level; develop and implement action plans to meet established goals and timelines
- Manage multiple, parallel roadmaps, ensuring the alignment of programs towards the shared goal of the role/team
- Drive product launch milestones as well as post launch optimization plans
- Lead the production of various U.S. digital and media campaign assets that support the strategic Levi’s marketing plan
- Ensure production partners are adhering to global guidelines and marketing style guides to guarantee executional clarity, continuity and inline with the brand’s overall voice
- Segment the market including effective product positioning, storytelling, bundling and pricing
Marketing Manager Digital Marketing
11/2011
-
02/2017
Philadelphia, PA
- Collaborate within marketing, as well as with sales, product development and the Digital Platform Group to ensure the voice of the customer is always represented
- Budget/P&L management that includes developing revenue targets, accurate forecasting, profitability and pricing review and analysis
- Collaborate with sales and marketing counterparts to ensure consistent messaging and to drive revenue through strategic market planning and execution
- Manage and oversee all aspects of tactical implementation of marketing and enrollment strategies
- Manage tactical activities, timelines and deliverables to successfully track and complete multiple projects within a fast-paced environment
- Plan and execute high- touch lead generation strategies across digital marketing channels
- Execute on annual and quarterly strategic planning for portfolio of accounts
Product Marketing Manager, Digital
02/2007
-
05/2011
New York, NY
- Contribute to the development and implementation of online and offline marketing strategy through analysis, research and competitive intelligence assessment
- Contribute to the evolution of new strategies/enhancements for program positioning, value proposition and unique selling propositions to various market segments
- Proactively collaborate and consult with Associate Director of Marketing to identify program opportunities or issues to advance and escalate internally and/or with the Academic Partner
- Consult with the Associate Director, Marketing to determine current or shifting program priorities or key business considerations on all matters
- Provide insight and an advanced understanding of marketing strategy, branding and program positioning by developing and/or contributing to
- Accountable for optimizing JLL’s Corporate Solutions web presence (including business line web content, blogs and social media) and advise on strategies to drive business from the web
- Develop Corporate Solutions’ digital content strategy discipline in alignment with JLL’s digital guidelines and standards
Education
Grand Valley State University
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Develops related strategic plans for assigned products, including marketing mix, promotion, pricing, distribution and product design; develop and track sales and program performance and adjust plans as necessary to ensure program success
- Demonstrated experience using analytical skills including the ability to use customer research and data to develop marketing strategies
- Strong managerial, planning, organizational, project management, statistical, analytical, communications, presentation and lateral thinking skills
- Problem solving skills (in-depth)
- Have a B.A./B.S in Marketing or a related field, with 3 - 5 years related experience; or an equivalent in education and experience
- Extremely detail oriented and demonstrated self-starter who can handle multiple projects, prioritize work assignments, meet deadlines and work independently
- Act quickly but collaboratively, with keen analytical and creative problem-solving skills
How to write Marketing Manager, Digital Resume
Marketing Manager, Digital role is responsible for digital, media, research, reporting, refining, marketing, retail, analytical, integration, finance.
To write great resume for marketing manager, digital job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Manager, Digital Resume
The section contact information is important in your marketing manager, digital resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Manager, Digital Resume
The section work experience is an essential part of your marketing manager, digital resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager, digital responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager, digital position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Manager, Digital resume experience can include:
- Proven success in managing direct reports, with a focus on building a healthy team culture and individual development plans
- Excellent ability to tie marketing programs to ROI metrics
- Previous experience of managing a small team / direct report
- Effective analysis and decision making
- Ubscription marketing experience
- Excellent understanding of Internet/Web based programs, social platforms, search
Education on a Marketing Manager, Digital Resume
Make sure to make education a priority on your marketing manager, digital resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager, digital experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Manager, Digital Resume
When listing skills on your marketing manager, digital resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing manager, digital skills:
- Excellent analytical skills with a natural inclination to measure, test, learn and iterate in order to maximize results
- Experience launching and scaling paid search, display, retargeting, and email marketing campaigns in coordination with relevant marketing teams
- Experience with monitoring, reporting on and optimizing digital display advertising served via networks (i.e. Sizmek, TubeMogul, Xaxis, etc.)
- Prior position in publishing or educational technology, with emphasis on developing, promoting, or selling digital solutions; or
- Experience partnering with and influencing product management, senior executives, finance, channel marketing, PR, design, UX research and engineering
- Experience directly developing and executing integrated, multi-channel marketing plans
List of Typical Experience For a Marketing Manager, Digital Resume
1
Experience For Marketing Manager, Digital Marketing Resume
- Direct/oversee campaign execution (working very closely with our channel experts)
- Define holistic media acquisition strategy in partnership with BU marketers and brand
- Lead discussions and create cross-organizational alignment
- Orchestrate collaboration / integration of all paid media channels to ensure optimal results
List of Typical Skills For a Marketing Manager, Digital Resume
1
Skills For Marketing Manager, Digital Marketing Resume
- Experience with all digital media channels reporting and insights (search, social, programmatic, etc.)
- Previous experience of running app communication activity via push and in-app notifications
- Demonstrate resourcefulness, motivation, initiative and leadership
- At least eight years’ experience in digital marketing or e-commerce, ideally for a premium brand
- Proven capability to set clear direction for partners and agencies
- Comfortable being a contributor, but confident in working with all levels of the organization
- Adopt a test and measure approach across all areas paying close attention to KPI’s and test variables
2
Skills For Marketing Manager Digital Marketing Resume
- Performance-based marketing background with knowledge to support media team – data driven and measurement focused
- Knowledge of relevant eCommerce best practices and emerging trends
- Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
- Partner with CS Marketing team to ensure that the firm’s intranet is current and intuitive
- Develop customer-centered marketing programs and initiatives to drive adoption and utilization
- Research and provide analysis on emerging trends and deliver comprehensive recommendations to key stakeholders
3
Skills For Product Marketing Manager, Digital Resume
- Leverage internal and external partners to build comprehensive market tactics and messaging strategies
- Be a single source of information across the business for ongoing integration and consistency
- Ensures activities comply with pertinent external regulations
- Ensures identification of cross-sell opportunities and development and implementation of related programs
- Works in partnership with appropriate delivery channels to respond to requests for new or enhanced retail products
- End-to-end campaign management for all online tactics/types (HTML5, flash, rich media, broadband TV, etc) and all campaign types (national ‘Sprint’, overlay, brand, regional, and/or product centric, etc)
- Passion for the Levi’s brand
- In-depth knowledge of financial services and consumer financial needs
4
Skills For Senior Marketing Manager, Digital Marketing Resume
- In-depth knowledge of the direct response principles
- People person that enjoys a collaborative environment
- Build creative solutions and drive results
- Experience with full Google Suite (Google Analytics, Google Tag Manager, Google Ad Words, Google Audience Builder, Google DoubleClick, GDN) and other digital analytics & management platforms, including advanced knowledge of Google Analytics Premium
- Advanced knowledge of web development/user experience principles
- Intermediate CMS experience (preferably Wordpress or similar)
- Basic understanding of & ability to manipulate HTML & CSS
5
Skills For Product Marketing Manager Digital Experience Resume
- Intermediate - Advanced SEO/SEM and Google AdWords
- Some level of Adobe Creative Suite an asset (primarily Photoshop and Illustrator)
- Experience/exposure to custom consumer research an asset (Nielsen, Brand Lift, Usage & Attitude studies, User Experience (UX), creative pre-testing, brand health tracking)
- Work with cross-functional teams including web development, IT, business ops and field marketing
- Drive to understand LEGO® shoppers and achieve continual improvement
- Work with JLL’s Technology teams to develop and understand firm-wide initiatives that impact the CS business
- Gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings across Global Higher Education; to anticipate trends; to identify new market opportunities; and to grow share
6
Skills For Product Marketing Manager Digital Solutions Resume
- Validate and asses impact and results to inform iteration/improvement actions
- Obsess over the details and customer experience, including understanding the potential impact of new functionality or features on customer experience or brand awareness
- Superior oral and written presentation skills with instinctive attention to detail
- Professional experience in a fast-paced corporate or startup environment working in a Consumer Product Marketing role
- Plan and lead scalable marketing campaigns to efficiently drive product awareness and adoption, including creative asset development and media planning
- Manage and mentor marketing associates, strengthening a team of future leaders as needed to meet marketing objectives
- Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment
- Work with digital marketing agency to optimize and expand upon existing campaigns
7
Skills For Senior Marketing Manager, Digital Resume
- Work with internal creative team to design ads used for display marketing
- Collaborate with key stakeholders to shape Digital's target audiences, core value proposition and use cases, and use this to develop marketing narratives
- Report and analyze campaign and keyword performance, on a daily, weekly and monthly basis; compile and present QBRs
- Provide performance analyses and make spend shift / optimization recommendations across all channels
- Develop forecasts and ad-hoc projections for spend, revenue and ROI
- Drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan
8
Skills For Marketing Manager, Digital Games & Apps Resume
- Monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
- Share weekly, monthly, quarterly insights and reports to BU. Highlight effectiveness of cross-channel campaigns and responsiveness of different audiences in order to inform optimization
- Help define and meet revenue and profit goals for Digital products working with product, finance and global marketing operations
- Oversee media budget management for each BU (portfolio pacing, optimization, reallocation)
- Own overarching relationship with partners/platforms from a strategic perspective
- Lead global marketing strategy and operations for Digital's product category
- Own reporting of Digital's financial performance and create visibility around KPI trends and valuable operational insights
9
Skills For Marketing Manager, Digital Campaigns Resume
- Share out media, web and email best practices (learnings from all BUs) and data & product roadmaps
- Own media forecasts and outlook for spend, revenue and ROI
- Lead the business-as-usual, promotional and go-to-market marketing operations for the Digital product category by partnering with various internals teams, including channel marketing, portfolio management, pricing, product management, finance, PR
- Rely on quantitative and qualitative data from your team's analytics, customer/ competitive/ industry research to influence product strategy and go-to-market plans
- 3+ B2B marketing experience
- Identify ways to increase conversion rate, repeat rate and order values for existing products
- Manage tracking initiatives
10
Skills For Product Marketing Manager Digital Products Resume
- Develop & maintain 3 year strategic roadmap for Purina Canada website strategy evolution, leveraging inputs from Zone & Global roadmaps where applicable
- Present, explain and gain support for strategies to senior levels of an organization
- Successful experience solving complex problems with a creative mindset, extracting powerful insights from data, creating recommendations and action plans for solving those problems
- In collaboration with brand teams, North American website team, and agency partners, manage strategy/planning, production, management and measurement of branded websites, including
- Manage the overall relationship and serves as primary point of contact with Business Unit (BU) Marketing Teams; set and deliver upon stakeholder expectations
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