Marketing Manager Dach Resume Sample

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Laney Larkin
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Work Experience

Marketing Manager Dach
06/2017 - PRESENT
Houston, TX
  • Manage parts of the Abbott Diagnostics product portfolio consisting, as a whole, of Architect and Alinity laboratory instruments, AlinIQ Professional Services and Assays / Tests
  • Manage and deliver ongoing commercial activities including the creation of promotional campaigns, messages and programs, product knowledge support, and forecasting
  • Responsible for the external communication plan including messaging aligned with ADD’s value proposition, advertising and PR, with a new focus on digital channels
  • Plan and execute the marketing activities targeting specific customer segments and supporting the advancement of the sales cycle in collaboration with the commercial leadership
  • Own the marketing plan execution for the area of responsibility
  • Build and maintain successful partnerships with EMEA marketing team to ensure executional success and appropriate regionalization of global commercial strategy
  • Maintain close relationship with the regional Commercial Leadership, the Sales and Service organization
PR & Marketing Manager Dach
09/2012 - 12/2016
Dallas, TX
  • Analyze market trends, shares, competition; understand key stakeholders’ behaviors, manage KOLs
  • Manage the product lifecycle
  • Craft compelling messages across marketing channels (sales & service teams, expert societies, trade media, landing pages, account-based digital marketing, LinkedIn…)
  • Lead organization and delivery of key customer meetings, define novel agenda topics, select appropriate speakers / chairs, create required materials for events, measure impact
  • Manage the local marketing teams in Germany, Austria and Switzerland and work closely with the country director and regional sales managers to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve country goals
  • Lead content creation and project management for website, collateral and customer communication (i.e. emails and letters) for applicable markets. This includes responsibility for tone of voice in market and primary contact role for translation approvals for website, mailers, newsletters, collateral
  • Manage and implement a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches), while working closely with the Sales organization
Digital Marketing Manager Dach Tork
11/2008 - 06/2012
Chicago, IL
  • Establish frequent communication and collaboration with other company stakeholders (i.e. inside sales, sales analytics, digital marketing)
  • Set-up and lead digital campaigns and partnerships on a regional level and provide guidance on local partnerships to your team
  • Stay informed of news and local marketing activities in your relevant markets. These include but are not limited to – store, supercharger and service center openings; new appointments; partnerships and financing deals; industry events
  • Manage the planning and execution of regional activities including store openings, test drives, lead generation events and Supercharger launches. Guide stores in the development of in-store programs and campaigns to engage existing leads and create new leads
  • Work with Tesla Energy team on a regional level to align company goals and facilitate resource sharing
  • Evaluate, track and report the success of programs and campaigns
  • Marketing experience in a range of areas including email marketing, events, integrated marketing and retail marketing
  • Experience leading a team. Comfortable managing and coaching others
  • Driver’s license class B


Upper Iowa University - Waterloo Center
2003 - 2007
Master's Degree in Marketing

Professional Skills

  • Strong prioritization and time management skills required to meet strict deadlines
  • Demonstrated leadership behavior and project management skills
  • Demonstrated ability to successfully perform in an environment of multiple changing priorities
  • Proven track record of working in a marketing role within matrix organisations
  • Successful track record of strategic planning and execution of marketing plans, experience in multiple public healthcare system countries desirable
  • Proven track record in marketing making a tangible impact on business growth and development
  • Experience in working in cross-functional, multi-national environments

How to write Marketing Manager Dach Resume

Marketing Manager Dach role is responsible for translation, events, travel, digital, marketing, integration, retail, messaging, languages, health.
To write great resume for marketing manager dach job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Manager Dach Resume

The section contact information is important in your marketing manager dach resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Manager Dach Resume

The section work experience is an essential part of your marketing manager dach resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager dach responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager dach position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Marketing Manager Dach resume experience can include:

  • Collaborate with Sales and Distributor Partners on the development & implementation of pricing strategies and effectively utilize systems and tools such as the pricing tool to work with sales to deliver on margin goals as well as ensure competitive share gain/defense
  • Strong team player: listening skills, emphatic and open minded
  • Organizational and editorial skills
  • Experience in the strategic, creative, and operational aspects of marketing communications with emphasis on program development/implementation
  • Experience / shown track record with distributor markets
  • First experience in e-business

Education on a Marketing Manager Dach Resume

Make sure to make education a priority on your marketing manager dach resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager dach experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Manager Dach Resume

When listing skills on your marketing manager dach resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing manager dach skills:

  • Extensive experience in leading strategic marketing role in medical devices
  • Ensure attention to and delivery on customers’ needs and expectations through effective collaboration with sales, customer service and other teams
  • Interesting and diversified responsibilities
  • Numerous training, coaching and e-learning modules for long term development and job opportunities
  • Willingness to accept challenging assignments and engage in relevant developmental activities, in a rapidly adapting environment
  • Graduate calibre preferably in a Marketing discipline

List of Typical Experience For a Marketing Manager Dach Resume


Experience For PR & Marketing Manager Dach Resume

  • Agency capabilities: media booking, interaction
  • Challenge the media agency on digital campaign KPI’s
  • Analytical, ability to sum up, think out of the box, curious

List of Typical Skills For a Marketing Manager Dach Resume


Skills For PR & Marketing Manager Dach Resume

  • Proven ability to plan, implement, and manage marketing initiatives encompassing market/competitive assessment, demand generation, advertising, public relations, channel marketing programs, and event management
  • Thorough understanding of the German Acute and Home Care medical device market
  • Able to work co-operatively with others within and across functions towards a common objective
  • See and understand complex marketplaces and the business sector and how these impact each other
  • Approachable manner that encourages interaction with others
  • Centrally located office in Munich

Skills For Marketing Manager, Dach Region Resume

  • Flexibility and adaptability in order to thrive in a start-up culture
  • Ability and willingness to manage and mentor others
  • Demonstrated ability to motivate and hold individuals accountable to deliverables; ability to achieve objectives and milestones without direct authority; ability to influence
  • A thorough and practical approach
  • An innovative and dynamic team and work environment
  • A flat hierarchy with a swift decision path

Skills For Digital Marketing Manager Dach Tork Resume

  • Work closely with local team, agencies, and partners to integrate and leverage channel partner’s communication tools
  • Interface with supply, quality and other cross functional partners as needed
  • Serve as point of internal communication for all assigned product programs, updates, best practices and ensure regular updates to all key stakeholders
  • Understand and exploit key customer and market trends to drive business
  • Identify and partner on common goals with all downstream functions including sales, sales training, finance, pricing, channel/distribution, contracts, etc. to achieve goals
  • Build strong relationships with KOL’s and key external stakeholders for the business
  • Provide inputs to prepare promotional expense budgets and monitors activities that impact budgets

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